SWOT ANALYSISpresented by

anoop s lkishor p n

manjuvimal v

KERALA METALS &

MINERALS Ltd..

KMML….KMML was established by a pvt.

Entrepreneur in 1932Located at Chavara in Kollam. It is the pioneers in the field of

mineral sand industry in India. It is an ISO 9002 certified co.. It is the only company in India which

produce Rutile grade Titanium Dioxide.

HISTORY..

Started as a pvt co in 1932 In 1956 it was taken over by state

gvt and placed under the control of Industries Dept.

It was converted as a limited co. in 1972.

From 1984 to 1991 KMML faced many technical problems.

In 1991 with the wholehearted support of the work force KMML wiped out the entire accumulated loss.

Objective of KMML

Optimum utilization of mineral wealth found along the sea coast of Kollam-Alappuzha District

To manufacture value added product like Titanium Dioxide and Titanium Metal

through Chloride Route Technology. Large scale generation of employment in the

state. Overall growth & development of the local

area in the particular and the state in general. Technical Collaboration

Mission & vision

Vision KMML to be a world class producer of

mineral sand based value added products.

Mission  To become the nodal agency for

promoting and establishing mineral based industries in the state to ensure value addition and effective and controlled exploitation of mineral reserves.

Contd…

To develop adequate supply for the services and utility of the mineral based industries.

To create awareness about corporate social responsibilities for chemical industries in the state.

To become the leader in controlling Green House Gas & Emissions so as to

promote concept of Green Earth.

SWOT Analysis

STRENGTH KMML is the only company in India

produce Rutile grade Titanium Dioxide Raw materials are found in near by areas. Constant up gradation of technology. Availability of cheap and best quality raw

materials The only plant in India having the entire

product rage under one roof KMML is a profit making public sector

undertaking with a total capital investment by the Government of Kerala.

The proximity of infrastructure facility

Contd...

KMML is the only public sector company which has earned a maximum foreign currency among the chemical factories of public sector undertaking in the state.

Technology perfected by internal research & development efforts.

Technological collaborations with the Russian mining company ROSSBORN for the production of Titanium Sponge.

Weakness

Poor quality power and lack of captive power generation facility.

The internal control procedure are not commensurate to the size of the company.

Lack of sufficient land for expansion projects

Lack of land for storing or disposal of hazardous waste.

Contd…

Political interference on company’s day to day affairs impairing corporate governance and professional management.

Weight variation due to atmosphere effect on the package product.

OPPORTUNITIESMore sales realization in domestic as

well as foreign market. As there is low competition in this

sector, It will be easy to be a market leader Steady growth of user industries like

paints, plastics, cosmetics and ink. Faster growth rate of market in Asian

countries where manufacturing facilities are limited.

Contd...

Unexplored value addition sector like Titanium Metal, Zirconium compound.

Kerala State being made better known to the outside world with the expansion of tourism and infrastructure technical sectors.

Technical collaboration with ISRO in Titanium Metal production.

Threats Lower sales realization giants like

Dupont, Kers-Mc Gee Ishihara and Crystal.

Duplication chances by stockiest. Existing infrastructure is very old and

is need to be replaced. Policy change of the State and Central

Government regarding sand mining may affect the production.

Mining policy of Central and State Government can allow small time centrants to the sector.

Conclusion

KMML has always been responsive to social and environmental causes.

Initiatives taken by KMML have made a significant change to the area and its people.

KMML is always standing as a role model for the new investors coming to our state.

THANK YOU