Swine ProductionSwine Production

Group MembersGroup Members

1) Mr. Xu Tianxiang1) Mr. Xu Tianxiang (China)(China) 2) Ms. Pak Sarinny2) Ms. Pak Sarinny (Cambodia)(Cambodia) 3) Mr. Sea Visalrath3) Mr. Sea Visalrath (Cambodia)(Cambodia) 4) Mr. Tous Somaneath4) Mr. Tous Somaneath (Cambodia)(Cambodia) 5) Mr. Ung Leaksoriya5) Mr. Ung Leaksoriya

(Cambodia)(Cambodia) 6) Ms. Hlaing Mi Mi 6) Ms. Hlaing Mi Mi (Myanmar)(Myanmar) 7) Ms. Kyawt Yin Min Thein7) Ms. Kyawt Yin Min Thein (Myanmar)(Myanmar) 8) Mr. Myint Cho8) Mr. Myint Cho (Myanmar)(Myanmar)

Place VisitPlace Visit Betagro Group Co., LtdBetagro Group Co., Ltd Founded in 1967 with a registered capital of Founded in 1967 with a registered capital of

Baht 10 million Baht 10 million originally located in Pom Prab, Bangkok, and originally located in Pom Prab, Bangkok, and

its first feed mill in Prapadaeng, Samut its first feed mill in Prapadaeng, Samut Prakan provincePrakan province

Visit Rongnharn Prae Roop Sugorn Factory Visit Rongnharn Prae Roop Sugorn Factory located in Naimuang Sub-district, Muang located in Naimuang Sub-district, Muang District, Khon Kaen provinceDistrict, Khon Kaen province

Value Chain for Swine Value Chain for Swine ProductionProduction

Feed Mill

GGP GP PS FP

Slaughter House

Live pigs

Betagro’s Pork Processing

Plant

Channels of Distribution

Wet market

Fresh Pork

Consumer

Hygienic pork with Branding

Betagro’s Farm Contract Farm

The actors, activities and The actors, activities and information of chain information of chain

DescriptionDescription SupplierSupplier FarmerFarmer CollectorCollector ManufacturerManufacturer DistributorDistributor RetailerRetailer

ActorActor BetagroBetagro Contract FarmerContract Farmer BetagroBetagro BetagroBetagro BetagroBetagro BetagroBetagro

ActivitiesActivities -Producing -Producing BreederBreeder- Producing Feed- Producing Feed-Technology-Technology-Technique-Technique-Vaccination-Vaccination-Treatment-Treatment-Consulting-Consulting- Service- Service

-Breeding piglet-Breeding piglet-Feeding-Feeding-Cleaning-Cleaning-Fattening-Fattening-Transportation-Transportation

- Unloading- Unloading- Registration- Registration - Stunning- Stunning - Killing- Killing - Bleeding- Bleeding - Processing- Processing - Storaging- Storaging - Packaging- Packaging -Loading-Loading -Transportation-Transportation -Distribution-Distribution

- Storage- Storage- Selling- Selling- Service- Service

InformationInformation - Technology- Technology- Prices of feed- Prices of feed- Farmer’s need- Farmer’s need

- Technology- Technology- Quality standard- Quality standard

- Market prices of pork- Market prices of pork- Quality of the farmer’s products- Quality of the farmer’s products- Transportation cost- Transportation cost- Competition in the market- Competition in the market- Consumer’s taste and preferences- Consumer’s taste and preferences

- Market prices- Market prices- Consumer’s - Consumer’s

needneed

Analysis actors, relation, Analysis actors, relation, rules and regulationsrules and regulations

Contract farmer Betagro Consumer

Contractfarmer

-Cooperative-Exchange knowledge-Exchange experiences

-Produce fattening pig-Selling-Service

None

Betagro -Feed, Vaccine, Drug-Breeder-Technique -Technology-Consulting- Service

None -Products-Quality-Safety-Satisfaction

Consumer None -High price (income)-Brand acceptance

-Sharing information

Estimate Cost, profit and Estimate Cost, profit and margin of Swine Chain margin of Swine Chain

Actors Unit total cost

Added unit cost

(%) Added Cost

Unit Price

Unit Profit

(%) total profit

Unit margin

(%) unit margin

Contract Farming

48.4 - 89 55 6.6 26.8 55 -

Betagro 61 6 11 71 10 40.7 16 20

Retail Shop

71 - - 79 8 32.8 8 87

Total 54.4 24.6 79

Reflection on the visitReflection on the visit

Identify success factorsIdentify success factors- Clear vision- Clear vision- Aiming at providing hygiene, good quality of products - Aiming at providing hygiene, good quality of products to consumers with high incometo consumers with high income- Clear strategy - Clear strategy - Highly developed technology- Highly developed technology- Strictly quality control- Strictly quality control- A series of human resource training program- A series of human resource training program- Good team work- Good team work- Cooperating with Japanese partners- Cooperating with Japanese partners- Selling products internationally- Selling products internationally

Cont’dCont’d

Identify constraintsIdentify constraints

-The fluctuation of feed resources-The fluctuation of feed resources

-The market: they need develop -The market: they need develop international markets except Thailand, international markets except Thailand, Japan, Cambodia, and Lao PDRJapan, Cambodia, and Lao PDR

-Diseases, Zoonosis diseases-Diseases, Zoonosis diseases

Cont’dCont’d

Identify major learning points, new Identify major learning points, new ideasideas

- - The value chain of swine industry, which The value chain of swine industry, which include feed production, cross breeding, include feed production, cross breeding, breeder, fattening, collecting, slaughtering, breeder, fattening, collecting, slaughtering, packaging, storage, distributing, and selling.packaging, storage, distributing, and selling.

- How to manage the modern swine factory.- How to manage the modern swine factory.

- Systematic management.- Systematic management.

Cont’dCont’d Applicability of the system to your Applicability of the system to your

own contextown context - Establish the joint-venture with Betagro in Cambodia - Establish the joint-venture with Betagro in Cambodia

and Myanmar and Myanmar-To develop reasonable value chain according to local -To develop reasonable value chain according to local situations in Cambodia and Myanmarsituations in Cambodia and Myanmar-To produce high quality of swine products for the -To produce high quality of swine products for the people with high income in Cambodia and Myanmarpeople with high income in Cambodia and Myanmar- Emphasize Research & Development in animal - Emphasize Research & Development in animal industryindustry

-To work with poor farmers and to improve their -To work with poor farmers and to improve their incomes incomes

Thank for your attention