The Peer Analysis, built by Retail Strategies along with our analytics partner (Tetrad), identifies analogue retail nodes within a similar demographic and retail makeup. The Peer Analysis is derived from a 5 or 10 minute drive time from major comparable retail corridors throughout the country. The variables used are population, income, daytime population, market supply and gross leasable area. The following are retail areas that most resemble this core city:

Daytime Population 35,156 (Custom Trade Area)

1,587

5,990

7,451

8,763

297

10,430

638

Children at home

Retired/Disable persons

Homemakers

Student Populations

Work at Home

Employed

Unemployed

Demographics (Custom Trade Area)

Average Age

40.9Growth Rate

3.70%Median Household Income

$52,297

SWEETWATER, TENNESSEEMarket Guide

There’s a lot of potential here.

City Contact Information

Peer Analysis

www.sweetwatertn.net

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Chuck WhitedCity Planner

cwhited@sweetwatertn.net

PO Box 267203 Monroe StSweetwater, TN 37874 Phone: (423) 337-9678

Focus CategoriesGAP Analysis $211,419,997 (Custom Trade Area)

Building Material and Garden Equipment Stores

Foodservice and Drinking Places

Health & Personal Care Stores

General Merchandise Stores

Clothing & Clothing Accessories Stores

Furniture and Home Furnishings Stores

Sporting Goods, Hobby, & Musical Instrument Stores

Electronics & Appliance Stores

Sporting Goods, Hobby, Book, Music Stores

Food and Beverage Stores

Automotive Parts, Accessories, & Tire Stores

The Gap Analysis is a summary of the primary spending Gaps segmented by retail category. It measures actual consumer expenditures within the City’s trade area and compares it to the potential retail revenue generated by retailers in the same area. The difference between the two numbers reflects leakages, or the degree to which consumers travel outside the community for certain retail goods and services. The Gap analysis is a useful tool to gauge retail supply and demand within the community.

The top categories for focused growth in the municipality are pulled from a combination of leakage reports, peer analysis, retail trends and real estate intuition. Although these are the top categories, our efforts are inclusive beyond the defined list.

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Building & Garden

Restaurants Health &Personal Care

*Source: STI PopStats

Sweetwater, TN

DEMOGRAPHIC PROFILE 3 Mile Radius 5 Mile Radius 10 Mile Radius

2018 Estimated Population 8,102 12,755 39,750Daytime Population 9,934 11,880 31,861Median HH Income $37,429 $38,424 $38,435Number of Households 3,269 5,088 15,495

5 Minute DT 10 Minute DT 15 Minute DT

2018 Estimated Population 2,608 10,699 22,600Daytime Population 5,853 11,649 21,732Median HH Income $35,694 $38,541 $38,779Number of Households 1,123 4,312 8,999

$23,093,258

$20,718,753

$18,115,331

$13,653,731

$9,386,413

$9,064,987

$6,010,404

$5,395,280

$5,226,487

$3,045,624

$2,615,817

General Merchandise

Peer Trade AreasCovington, TNLewisburg, TNFayetteville, TNClinton, TNManchester, TNWinchester, TNSoddy Daisy, TN

201 Lanny Bridges Ave

1334 No. Ellington P

1224 Huntsville Hwy

150 Tanner Ln

2518 Hillsboro Blvd

2675 Decherd Blvd

9334 Dayton Pike