PowerPoint Presentation

The Sweet EscapeSophia Ge, Marcella, Joe Tew, James, Louis, Syed, Bilal Josh, Fola

art you can eat

Content Page Sweet Escapes ProfileBusiness ModelWhat do we do?Our Unique Selling PointUsers Profile 2. Competitor AnalysisThe Cake StoreSpongeOur Company3. Marketing StrategyChannels UsedValue Creation Model

HISTORYEstablished in 2016LondonPRICECakesStarting from 149.99Baking Lessons19.99 a month subscription

VALUE PROPOSITIONOnline Baking LessonsPremium CakesHealthy AlternativesOrganic Ingredients

PAYMENT METHODOnline WebsitePaypal, Visa, Master, Debit etc

FINANCE & SALESSalesSubscriptions only for baking lessons

PRODUCTPremium Customised CakesPersonal Online Baking Lessons

1. Sweet Escapes Profile OverviewSUBSCRIPTIONSOnline for online baking lesson users.

REVENUE STREAMS

1.2. Unique Selling PointStage 1Baking Lessons with Live StreamingCommunityLibrary

Stage 2In the future:Opening Studios for Baking Lessons

Description/TypeA Marie & Her KidsB James & AnnC - SusieAGE> 26> 1818-24GENDERFemaleBothFemaleHOBBIESOnline ShoppingSocialising with othersInterests in premium productDo-It-YourselfBakingOnline ShoppingInterests in Premium ProductOnline ShoppingCakesDo-It-Yourself BakingINCOME> 25,000> 30,000-LIFESTYLEHealthy LifeLove their childrenLove gatherings and partiesHealthy LifePremium ProductsFantastic Wedding ExperienceHealthy LifeGym ExerciseLOCATIONUrban AreaUrban AreaUrban AreaSTATUSMarriedYoung CouplesYoung Adults

Personas

2. Competitor Analysis

2.2 Competitors ComparisonsSponge.co.ukThecakestore.co.ukKeywords1,5007,000Traffic 14,70059,900Most popular wordsSponge, Sponge cakes, birthday cakes, birthday cake, cake deliveryBirthday cakes for girls, wedding cakes, birthday cakes, the cake store, 50th birthday cakesPaid Search00

Source: SEMrush, 2016

2.3. Our Company Paid AdvertisementsThesweetescape.co.ukContents - Headingpremium customised cakesSub-Headinghealthy cakes deliveredonline personalised baking lessonsKeywordsHealthy cakes, customised cakes, cake delivery, baking lessons, online baking lessons, uk cake delivery, london cake delivery, personalised cakePaid Advertisement Search TimeChristmas, Easter, Valentines & Mothers day, Weekend.

3. Marketing Strategy

3. Marketing StrategyOFFLINEPop-up StoresIncreasing customersIntroduction of our businessBrandingAttractions

ONLINECelebrity EndorsementFood Bloggers Ella WoodwardPaid AdvertisementSEOSocial MediaBlogTrial Video

3.1. Channels Used

InstagramPictures of our cakes

Info. About usAttract to visit & try to buy our cakes through our webFacebookPinterestHow to Recipes..TwitterRe-tweeting BrandingLikes

4.2. Value Creation Model

Lock-in:Rewards discounts, coupons Online Subscription ModelCommunity, Forums

Novelty plan: Birthday and Anniversary Gifts for membersOnline Personal Baking Teacher

Source: Amit & Zott, 2001Efficiencies:Online PaymentOnline Baking Lessons

Complementaries:Deliveries

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