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SWAMPSCOTT PUBLIC SCHOOLSDISCOVERY PHASE REPORT
P R E S E N T E D B Y :
Over the course of two months, website experts at Stirling Technologies conducted a discovery phase to better understand the wants and needs of Swampscott’s new and improved school district website. The feedback received will all be taken into consideration when developing the new school sites, so finding information will be as seamless as possible.
OVERVIEW
Online Survey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 04Student Focus Group . . . . . . . . . . . . . . . . . . . . . . . . . page 06Faculty Focus Group . . . . . . . . . . . . . . . . . . . . . . . . . . page 08Parent Focus Group . . . . . . . . . . . . . . . . . . . . . . . . . . . page 10Site Inspiration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 12
TABLE OF CONTENTS
4
ONLINE SURVEY RESULTS
09 STUDENTS
34 PARENTS
10 TOWN RESIDENTS
31 EMPLOYEES
84 TOTAL SUBMISSIONS
SCHOOLS ASSOCIATED WITH:
middle school high school hadley elementary clarke elementary stanley elementary
44% 24% 18% 08% 06%
5
HOW OFTEN DO YOU USE THE SCHOOL SITE?
RANK YOUR PRIMARY REASONS FOR VISITING THE WEBSITE:
40 Weekly
24 Daily
18 Monthly
03 Yearly
75 votes 63 votes 47 votes 40 votes
#1 #2 #3 #4CALENDAR &
UPCOMING EVENTSTEACHER SITES &
COMMUNICATIONDIRECTORY &
CONTACT INFOSCHOOL NEWS &
UPDATES
OTHER: Aspen (16), Lunch Menus (16), Forms (15), Pay Fees (13), Athletics (11), Technology Portal for Issues (7), Superintendent & School Committee (7), Library (5), School Closings (5), Guidance (4), Policies (4)
WHAT WOULD YOU WANT TO SEE IMPROVED?
• Teacher/Student Spotlight• School Happenings• “What’s New” etc.
• Designated Sections by Audiences (for parents, for students, etc.)
#1 Updates Made More Frequently
#2 Easier Navigation & Fewer Clicks
#3 Better Design & Layout
OTHER:• Intuitive Calendar• More Visuals/Photos• Mobile Responsive• Standardized Teacher Sites• Better Search Functionality• Easier Website Management• Online Forms• Alumni Page
6
STUDENT FOCUS GROUPS
RANK THE CURRENT WEBSITE ON A SCALE OF 1-10
1 2 3 4 5 6 7 8 9 10
3.9
This site just feels like the 90’s- high school student
6 7MIDDLE SCHOOL STUDENTS
HIGHSCHOOL STUDENTS
7
HOW OFTEN DO YOU USE THE CURRENT WEBSITE?
WHAT DO YOU USE THE WEBSITE FOR?
WHAT IMPROVEMENTS WOULD YOU LIKE TO SEE?
01
01
01
0101
01
03
04 Every Other Day
Weekly
Every Day
Bi-Weekly
Once a Month
Once a Semester
Once a Year
Never
Teacher Sites
Aspen Portal
Event Calendar
Academic Calendar
• Better search functionality
• Mobile responsive
• Add current “Day Number” and “Today’s Lunch” to homepage
• High School students request class pages for each grade with information about them (ex. PSAT, College prep for seniors, etc.)
• Teacher websites should be more prominent in student section, or on homepage
• More visually engaging overall (cleaner design, more colors & images)
• Search bar should be bigger and WORK!
• Add a FAQ or “Where do I go for” section
• Use analytics to see what pages are visited most
8
FACULTY FOCUS GROUPS
RANK THE CURRENT WEBSITE ON A SCALE OF 1-10
1 2 3 4 5 6 7 8 9 10
3.2
How many pages do you have to go into to get that information?- staff member
6 STAFF MEMBERS
9
HOW OFTEN DO YOU USE THE CURRENT WEBSITE?
WHAT DO YOU USE THE WEBSITE FOR?
WHAT IMPROVEMENTS WOULD YOU LIKE TO SEE?
Teacher Sites
ContactInfo
SchoolCommittee
PayFees Calendar
AspenPortal
RemoteEmailing
DistrictForms
ReportTech
Issues
• Nice homepage banner, similar to Marblehead with a crest
• Kids actively engaging in things
• More visual layout
• Clear differentiation between audience groups
• Site-wide alerts
• Less busy on homepage -- Information overload
• NEEDS to be easier to update internally
01
01
03 Everyday
Everyday
Weekly
01 Bi-Weekly
10
PARENT FOCUS GROUPS
RANK THE CURRENT WEBSITE ON A SCALE OF 1-10
1 2 3 4 5 6 7 8 9 10
6.5
When I was a new parent in the district I would visit the website more often, but as the webpage is primarily static or cryptic
(that is hard to find information), my use has tapered off.- parent
8 PARENTS(OF ALL SCHOOLS)
11
HOW OFTEN DO YOU USE THE CURRENT WEBSITE?
WHAT DO YOU USE THE WEBSITE FOR?
WHAT IMPROVEMENTS WOULD YOU LIKE TO SEE?
Teacher Sites
(Homework)
ContactInfo
Calendar SuperintendentInformation
News & Updates
AspenPortal
PayFees
LunchMenus
Forms &Documents
• More frequent updates on things happening at schools
• Clear differentiation between audience groups
• Lunch menus for prominent
• Better functioning calendar
• Online forms
• Principal blog on every school site
• Menu to follow when you scroll
• Sign-Ups for volunteering
• Photos for staff members
0102
03 Weekly
Bi-Weekly Monthly
02 Every Day
12
SITE INSPIRATIONMalden Public Schoolsmaldenps.org
Mansfield Public Schoolsmansfieldschools.com
Williston Northampton Schoolswilliston.com
• Design looks current & modern
• Translation feature
• Easy access to quicklinks
• Loved the calendar
• User friendly
• Like having audience direction in the navigation (i.e. Students, Parents, Staff)
• Locating specific pages is easier if it is group by audience
• Visually appealing with use of blocks
• “What’s New” section• Gives user opportunity to click
through, rather than forcing them
• Attracts those willing to move to the area
Feedback
Feedback
Feedback
13
Danvers Public Schoolsdanverspublicschools.org
Manchester Essex Regional School Districtmersd.org
• Likes the idea of having a twitter feed
• Easy to navigate
• Loved the calendar
• Link secondary navigation for “Contact Us” and throughout the district pages
• Option to filter events on homepage
• Upcoming events list is easy to see on the homepage
• Twitter feed
• Quicklinks stay on the side of each page
Feedback
Feedback
Feedback
Westwood Public Schoolswestwood.k12.ma.us
Thank you to everyone who took the time to participate in the online survey and focus groups. All of your feedback was extremely helpful in preparing the development for your new district website. We are excited to deliver a beautiful and functional site to your school community! If you have any further questions about the study, feel free to reach out to us at Stirling Technologies directly via the contact information below.
THANK YOU!
1 Mount Vernon StWinchester, MA 01890
