Upload
founder-institute
View
218
Download
0
Embed Size (px)
Citation preview
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 1/29
Product Vision vs Personal Vision
Justin Wilcox
Blog: CustomerDevLabs.com
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 2/29
Your Product Vision?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 3/29
Why is that your vision?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 4/29
Visionary Products
• Handheld device
• Web access
• Tons‐o‐apps
• Change the
world
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 5/29
Apple Newton
• Released: 1997
–
14 years
before
iPhone
• Absolutely visionary
• Complete failure
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 6/29
Visionary Products?
• iPod
• iPhone
•iPad
• Tons of
MP3
players
• Newton, Blackberry, etc.
•iPhone
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 7/29
You’ve been lied to
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 8/29
T r u e V i s i o n
a r y
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 9/29
Invented the automobile
Henry Ford…
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 10/29
Invented the assembly line
Henry Ford…
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 11/29
1st combine assembly line + cars
Henry Ford…
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 12/29
“If I asked customers what they
wanted…they would have said
‘faster horses’”
Henry Ford…
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 13/29
You’ve been lied to
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 14/29
Visionaries are myths.
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 15/29
What’s the problem?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 16/29
2 Problems
with
Visionaries
1. What if you’re wrong?
2. You’re always wrong
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 17/29
Why listen to me?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 18/29
What do you want?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 19/29
How will you change?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 20/29
Why do you want that change?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 21/29
Pass up your Product Visions
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 22/29
What do you seek?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 23/29
Big finish…
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 24/29
Does Santa Claus exist?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 25/29
Does the Easter Bunny exist?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 26/29
Do visionaries exist?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 27/29
Why is visionarism dangerous?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 28/29
What ? reveals your vision?
7/28/2019 SVFI April 2, 2013 Vison & Values Justin Wilcox Slides
http://slidepdf.com/reader/full/svfi-april-2-2013-vison-values-justin-wilcox-slides 29/29
How will I change?
Justin Wilcox
Blog: CustomerDevLabs.com