SVARTA HAVET – mojligheter och

utmaningar.

Sjöfartens dag 12 maj 2016

Joakim “Joe” Lindblom, VD Stena SeaLine

77 million

75 million

4,5 million

143,5 million

44,8 million

21 million

3,5 million

7,3 million

33 million 28 million

2,9 million

38,5 million

9,5 million

BLACK SEA

17 million

POPULATION IN AREAS SURROUNDING THE BLACK SEA.

STENA SEALINE JOURNEY.

2010

2011

2012

2013 2014

2015

2016

HOW WE TRY TO DO IT.

• Have a mission • Trust people • Collaborate • Challenge people • Focus outside-in • Have many ideas • Test-and-learn fast • Keep it simple • Find a rhythm • Have fun

In a rapidly changing world, learning things faster than competition is the only long-term sustainable

competitive advantage...