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History
The seeds of the idea that became Suzlon were sown when Mr. Tanti ventured into the
textile industry. Faced with soaring power costs, and with infrequent availability of power
grid hurting his business hard, he secured two small-capacity wind turbine generators to
power his textile business.
Mr. Tanti saw the potential of wind power and the global opportunities in the field. Moving
quickly, he set forth to acquire the basic technology and expertise to set up Suzlon
Energy Limited - India’s first home-grown wind technology company.
Suzlon began with a wind farm project in the Gujarat state of India in 1995 with a capacity
of just 3 MW and has, at the end of 2007, supplied over 7,500 MW world over.
The company adopted innovation at the very core of it‘s thinking and ethos, starting with
the customer friendly ‘End-to-End solution package’.
History of SUZLON until today
Suzlon combined this with another visionary step - full backward integration of the supply
chain. Suzlon by this approach has developed comprehensive manufacturing capabilities for
all critical components in our wind turbines – bringing into play economies of scale, quality
control, and assurance of supplies. This paired with the visionary entrepreneurial drive of
Tulsi Tanti led Suzlon through an unprecedented expansion.
The company seized market leadership in India in 1999 and since then has consistently
maintained over 50% market share, installing over 3,000 MW of wind turbine capacity in the
country.
Looking for growth not just in India, but across the world, Suzlon looked past traditional
markets for wind energy, and starting in 2001 entered new and emerging high-growth global
markets.
Today in the year 2008 Suzlon is a company of over 14,000 people, operations across
America, Asia, Australia and Europe, fully integrated manufacturing units on three
continents, sophisticated R&D capabilities and market leadership in Asia, ranked the 5th
leading wind power equipment manufacturer in 2007 with a global market share of 10.5%.
SUZLON Milestones 1995-2006
10-Apr-95 Formation of Suzlon Energy Limited
25-Okt-95 Suzlon Energy Ltd enters into a Technical collaboration with Südwind Energy GmbH, one of the erstwhile dominant players in the German Wind Industry
08-Jun-01 AE Rotor Holding B.V ; The Netherlands becomes operational, a wholly owned subsidiary of Suzlon Energy Limited
01-Okt-01 Formation & commencement of operations of Suzlon Wind Energy Corp , USA a wholly owned subsidiary of Suzlon Energy Limited , India
26-Sep-03 Entry in China : Suzlon Energy Limited opens its Representative office in Beijing.
06-Dez-03 Suzlon Energy Gmbh ; Germany becomes operational, a wholly owned subsidiary of Suzlon Energy Limited, India
15-Jan-04 Formation & commencing of operations of Suzlon Energy Australia Pty Ltd. Australia a wholly owned subsidiary of Suzlon Energy Limited , India
31-Aug-04 Formation of Suzlon Energy A/S , Denmark a wholly owned subsidiary of Suzlon Energy Limited , India
17-Mrz-06 Suzlon announces the strategic acquisition of Hansen Transmission International NV, Belgium one of the worlds largest wind energy & industrial gearbox manufacturer through its subsidiary Rotor Holding B.V.Truly trailblazing for the fact that this was the second largest foreign acquisition by an Indian Company.
SUZLON Milestones 2006-2008
15-Mai-06 Suzlon makes its maiden foray in Australia by signing the contract to build Australia's largest Wind Farm Project for Australia Gas & Light (AGL)Company through its subsidiary Suzlon Energy Australia Pty Limited SEA).
03-Jan-07 Suzlon commissions its first Wind Turbine Generator (WTG) in China.
01-Jun-07 Suzlon purchases 34% of the shares of REpower.
24-Mai-07 Suzlon secures cooperation agreement with Areva on REpower. This acquisition of an important strategic asset would further bolster Suzlon's global expansion plans.
14-Jun-07 Suzlon Wind Energy Corporation, the US-based subsidiary of Suzlon Energy A/S of Denmark signs one of the largest contracts in the history of the company & the US wind Power industry. SWECO extends its contract with PPM Energy ( IBREDROLA Group) for a cumulative order booking of 700MW.
07-Feb-08 Suzlon Energy announced that the company in joint venture with REpower Systems AG, Germany has established a new company,namely Renewable Energy Technology Centre GmbH in Hamburg, Germany.
06-Jun-08 Suzlon purchases the shares of AREVA in REpower.
Strong historical market growth
Installations in 2007 : 19,791 MW (32% YoY growth)
Cumulative installations: 94,005 MW in Dec ‘07
Cumulative installed capacity in MW Cumulative installed capacity in MW Cumulative installed capacity in MW
Source : BTM Consult ApS World Market Update 2007
* Average growth over 2004 2007
94.005
74.306
59.399
47.912
40.301
CY03 CY04 CY05 CY06 CY07
CAGR 24.1%
1.617
1.667
3.100
3.287
5.244
India
Germany
Spain
China
USA 35.7%
97.0%
21.2%
37.8%
10.2%
Average Growth *2007 Capacity Addition (in MW)2007 Capacity Addition (in MW)2007 Capacity Addition (in MW)
Robust growth expectation
Distributed Growth Outlook (CY07-12)Distributed Growth Outlook (CY07Distributed Growth Outlook (CY07--12)12)
Source : BTM Consult World Market Update 2007, March 2008
19.791
26.565
32.295
39.455
44.835
50.785
237.155
120.570
287.940
192.320
152.865
94.005
CY07 CY08 CY09 CY10 CY11 CY12
Addition Cumulative Capacity
MW
Continued Strong Growth Continued Strong Growth Continued Strong Growth
CAGR 25%
Global Growth Opportunity
56.824
19.391
94.005
13.973 3.816
72.665
53.575
11.196
56.500
193.936
Europe Americas S&E Asia Others Total
MW
Current Additions
SUZLON: Strategy
- Technology leadership in the Wind Energy Space
- Be among the top 3 wind companies in all the key
markets of the World
- Be the global leader in providing profitable end-to-end
wind power solutions
- Be the “Stakeholders’ Choice” Company
- To contribute to sustainable development of the Wind
Energy sector through an integrated product design
and manufacturing strategy
- To increase the contribution of wind power to meet
global energy demand
- To create a better, greener tomorrow for all
Vertical integrationVertical integrationR&Dand
Innovation
R&Dand
Innovation
- Strategic focus on customer needs
- End-to-end solutions
- Strategic focus on customer needs
- End-to-end solutions
Focus on
High growth
markets
Focus on
High growth
markets
ImprovingProduct value
Growth acceleration
Growth acceleration
Suzlon’s Vision Suzlon’s Mission
Strategy
SUZLON Market Share - worldwide
MARKET SHARE WORLDWIDE
EOY 2007
Suzlon 10.5%
REpower 3.3%
Combined 13.8%
Organisation structure
Suzlon Supervisory BoardGSC
Group Executive Council
Technology
Group Management Staff Functions
Sales & ProjectsSupply Chain
Product Development
Technical Services
Blades R&D
Nacelle
Rotor Blades
Towers
Generators
Gearboxes
Forging, Foundryand Machining
India
International
USA
Europe & RoW
China
Aus & NZ
Panels
SUZLON Manufacturing Facilities
Diu – Blades for Indian market
Daman I – IV - S64 assembly
Daman – S88 WT and blade manufacturing
Pondicherry – S64 WT and blade manufacturing
Pune – JV with Elin to manufacture generators (expanded to 2000 MW)
Pipestone USA - S88 blades; 600 MW/Year
Suzlon Structures (Gujarat) – JV for tower production
Suzlon China (Tianjin)– Fully integrated production facility – blades, nacelles, hubs.
Suzlon acquisition : Hansen Transmission
SuzlonHansen
� Plugs a critical gap in Suzlon’s supply chainGearbox, one of the longest lead-time products in
WTG value chain
� Develops a long-term growth driver in form of Wind and Industrial gearbox business of
Hansen Transmissions
Suzlon acquired Hansen Transmissions,Belgium in 2006
The acquisition of the world’s second leadinggearbox maker gives Suzlon manufacturing and technology development capability for wind gearboxes, enabling an integrated R&D approach to design even more efficient wind turbines.
Amongst top 5 wind energy
players globally
2nd largest globally in wind
gearboxes
Suzlon investment : REpower
Entry into large European markets of Germany, the UK and France
Complimentary product portfolio with presence in offshore wind energy market
Improve REpower margins and accelerate REpower volumes through Suzlon’s supply chain linkages
Capitalize on REpower’s design and development know-how and brand equity
✚
Transaction RationaleTransaction Rationale
Transaction OverviewTransaction Overview
� In 2007, Suzlon acquired 33,85% of REpower
� Controls or influences voting rights of approx. 86.5% through voting pool agreements with
Martifer and Areva
� In June 2008 Suzlon acquires 30% shares from Areva
Right product for each market
350 kW – 1.25 MW 1.25 – 1.5 MW 1.5 - 2.5 MW 2.5 – 3.0 MW
India
China
USA/ Australia/ Brazil
Europe
SuzlonREpower *
3.0 – 5.0 MW
Products spanning all capacities - sub-MW to Multi-MW turbines
Products spanning technologies - variable, semi-variable and fixed speeds
Product variants spanning climatic conditions and grid requirements
Ability to supply large volumes across various geographies
✚
Offshore
*
* Suzlon Group controls or influences, either directly or through voting pool agreements, approximately 86.5% of the votes in REpower
Global presence in high volume, growth markets
USA • Order Book **: 1,832 MW
• Rotor blade production unit
Europe & South America• Order Book **: 536 MW
• Gearbox production in
Belgium
Note:
Europe includes Denmark, France, Italy, Portugal, UK, Netherlands, Turkey
Americas includes United States, Canada
* CAGR growth over 2008-12 based on BTM, 2007, March 2008 report
** Order book for Suzlon group as of January 25, 2008, excludes Hansen and REpower
Australia & New Zealand• Order Book **: 347 MW
India• Order Book **: 441 MW
• Distributed manufacturing
facilities
China• Order Book **: 202 MW
• Integrated
manufacturing facility at
Tianjin
•Acclaimed
growth in
Indian market
•Presence in 8
windy states
with over 30
wind farms
USA Europe and South America
India China
18724 MW14794 MW
7845 MW
5875 MW
Suzlon S88 Turbine Overview - Nacelle
Main Frame – Girder
Cast skeleton frame with corrosion proof paint
Yaw System
Slide bearing with gear ring
Automatic greasing system
Electric motors with integrated brake, gearbox, and pinion
Drive Train
Gearbox with oil supply system
Rotor shaft with shrink disc
Rotor bearing
Generator
Variable rotor resistance
Automatic greasing system for bearings
Nacelle cover
Weather protection
Fire retardant
Rostock (HRO)
Hamburg (HH)Berlin (B)
Ârhus (AR)
Accounting
C-L-M
Product Development
Organisation Chart
Product Development Division
IT
Admin + Controlling
Controlling
Structure Analysis
Power Electronics
Technical Innovation
Systems Simulation
Tower & Foundation
Design Berlin
Design HRO
Design Electrical Systems
Grid Connection
Panels
Pitch
E-Design Support
Drive Systems
Drive Train
Mechatronics
Condition Monitoring
Controls
SCADA
Technical Support
Field Support
Documentation
HR EuropeHR Europe
Product Management
Health &Safety
Information Mgmt.
Software
Thank You !
Suzlon Energy GmbH
Kühnehöfe 3a
22761 Hamburg
Deutschland
www.suzlon.de