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Sustainable Reputation Management
(SRM)
With Mike Hogan
What is reputation?
Reputation is…
… what you say and what others say about you, the accumulated experience and image of the organisation
Reputation is...
Hard to win
Easy to lose
Difficult to regain
Why Bother?
Hudson River Plane Crash
“There is no hiding place”
“News media are instantaneous, intensive, and incessant and have a huge impact on crisis management and business recovery”
SRM
• Proactive and reactive comms• Resilient – people, processes,
technology• Effectively manages issues,
business impact, stakeholder expectations
• Ensures the long-term stewardship of an organisaion
Reputation on the Line
Business
As Usual
Crisis Avoidance
Alert Monitoring Action
Reputation on the line
“Information flow is not through limited nodes and single points of contact that can be controlled”
Placing comms expertise at the heart of business recovery is an essential ingredient
To achieve a sustainable system the roots of communication need to be derived from the building blocks and immersed in the DNA of the company
When it goes wrong
Any Questions?