1/23/2013

Sustainable InnovationKaj Johnson

Reuse Ketchup Bottles as a Pancake Dispenser

Is this sustainable innovation?

Sustainable Innovation

How business , product & sustainability play together.

1. “less bad”

2. “more efficient”

3. “does good”

Some Examples for Change:

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Bottles made from 100% Post Consumer Recycled resin

- a “less bad” solution

virgin summer winter

Ecover Plant Bottles

Ways to replace EDTA, acrylates & Phosphates

Degradable high performance chemistries

How do we make refills popular?

1. “less bad”

2. “more efficient”

Big Jugs!

53%overdose

consumers are telling us we’re onto something big

Easy to use + convenient Worked as well

as my current detergent

Smells great!

When and where can I buy this?!?!?

It’s just kinda fun!! I actually looked

forward to the next load to squirt again!

No drips, no leaks, no mess!

I finally know how much detergent to use!

- a “more efficient”solution

smart, green, & easy laundry detergent

Product carbon footprints calculated using Planet Metrics Rapid Carbon ModelingTM software

If the entire category switched to 8X concentrated it would save:

3.4 million barrels of oil

40,000 tonnes of plastic

66 million gallons of water

35% lower overall carbon footprint

Non-VOC Solvents- Plant derived, degradable and more than clean. Segetis Partnership!

Thanks!

Natural surfactants discovered in sixties. Fermented from renewable feedstocks. Used in Ecover hard surface cleaners.

Sophorolipids

1. “less bad”

2. “more efficient”

3. “does good“

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Kahuku beach

Oahu

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• Progress not perfection!

• Gravitate towards scary

• “Do good” is a great target. How can we:– change how things are made?– create awareness to change behavior?– take bad and make good?

• Great partners can help us all succeed. Let’s hear from the great companies in the room today!

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Lessons and Thoughts….

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