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VNAC
1 CO
ACHM
EN C
OAT
10
0 Or
gani
c Co
tton
Herri
ngbo
ne In
terlo
ck
VNAD
1 SL
EEVE
LESS
SHI
FT D
RESS
100
Orga
nic
Cotto
n He
rring
bone
Inte
rlock
Sust
ainab
le fr
om S
eed
to S
ewn
BEAUTY BLOOMS ...
Jonäno’s Fall Holiday ‘10 found inspiration in the classic palette and cosmopolitan romanticism of Vienna. EcoKashmere wraps, cocktail dresses, dark denim and herringbone ensembles, create the line’s Fall 2010 Vienna Collection in tones of heather grays and camels combined with mauves and pops of deep red...
WHERE NATURE AND URBAN CULTURE COLLIDE.
VNAD
1 VI
ENNA
SLE
EVEL
ESS
SHIF
T DR
ESS
100
Orga
nic
Cotto
n He
rring
bone
Inte
rlock
VNAD
4 JA
BOT
DRES
S95
Visc
ose
from
Bam
boo
5 Sp
ande
x ec
oKas
hmer
e®
VNAT
1 VI
ENNA
TW
IST
FRON
T TU
NIC
70 V
iscos
e fro
m B
ambo
o 30
Org
anic
Cotto
n M
élan
ge e
coKa
shm
ere®
VNAP
4 VI
ENNA
PAN
T70
Visc
ose
from
Bam
boo
30 O
rgan
ic Co
tton
Mél
ange
eco
Kash
mer
e®
VNAC
3 M
INI T
RENC
H JA
CKET
47 H
emp
53 O
rgan
ic Co
tton
Deni
m
VNAP
1 CI
GARE
TTE
PANT
47 H
emp
53 O
rgan
ic Co
tton
Deni
m
DARK WASH
HempOrganic Cotton DENIM
VNAD
2 FL
Y FR
ONT
SHIR
TDRE
SS47
Hem
p 53
Org
anic
Cotto
n De
nim
VNAT
2 FI
N TO
P95
Visc
ose
from
Bam
boo
5 Sp
ande
x ec
oKas
hmer
e®
VNAS
1 FL
IP S
KIRT
95 V
iscos
e fro
m B
ambo
o 5
Span
dex
ecoK
ashm
ere®
W24
6R S
COOP
NECK
SHE
LL90
Visc
ose
from
Bam
boo
10 P
oly
ecoK
ashm
ere®
W20
08C
LS B
OYFR
IEND
CAR
DIGA
N90
Visc
ose
from
Bam
boo
10 P
oly
ecoK
ashm
ere®
VNAP
3 VI
ENNA
CAP
RI L
EGGI
NG70
Visc
ose
from
Bam
boo
30 O
rgan
ic Co
tton
Mél
ange
eco
Kash
mer
e®
W24
6R S
COOP
NECK
SHE
LL90
Visc
ose
from
Bam
boo
10 P
oly
ecoK
ashm
ere®
VNAS
2 VI
ENNA
PEN
CIL
SKIR
T10
0 Or
gani
c Co
tton
Herri
ngbo
ne In
terlo
ck
BL10
6 JA
CKIE
O D
RESS
100B
Ene
rgy
Satin
BL20
9 DB
L SA
SH S
HIRT
DRES
S10
0B E
nerg
y Sa
tinBL
108
BLOO
M J
ACKE
TTu
ssah
“Pea
ce” S
ilkBL
610
CHLO
E BA
TWIN
G M
INI
100B
Wat
erco
lor e
coKa
shm
ere®
W43
03R
AUDR
EY L
EGGI
NG10
0B W
ater
colo
r eco
Kash
mer
e®
ORGANIC SPA MAGAZINE EDITOR PICK!
BL10
3 SH
IRRE
D CO
WL
A LI
NE70
B 20
OGC
10S
Inte
rlock
BL51
0 PE
TRA
DRES
S10
0B e
coKa
shm
ere®
BL91
0 DR
APE
DRES
S10
0B W
ater
colo
r eco
Kash
mer
e®Al
so in
BLA
CK
BL71
0 PU
ZZLE
DRE
SS10
0B w
Bam
boo
Flax
Lin
en D
etail
BL20
7 BL
OOM
TUX
VES
T10
0 Og
c Vo
ile W
100
Ene
rgy
Satin
W430SB BABY RIB BLOOM TANK95B 5S ecoKashmere®
BL207 BLOOM TUX VEST100OGC Voile w 100 Energy Satin
W4303R Audrey Legging100B Watercolor ecoKashmere®
BL110 BAMBOO BUTTERFLY SCRUNCH DRESS70B 20OGC 10S Interlock w WB SP
W4428R JERSEY ANGEL70B 25OGC 5S Jersey
W43
0SB
BABY
RIB
BLO
OM T
ANK
95B
5S e
coKa
shm
ere®
W4421S ANGEL TOP95B 5S ecoKashmere®
W4402S ANGEL PANT95B 5S ecoKashmere®
W4428S ANGEL DRESS95B 5S ecoKashmere®
W10
1LV
LS L
OVE
TEE
95B
5S e
coKa
shm
ere®
W30
0ST
SS S
HEET
TRE
E VE
E10
0B e
coKa
shm
ere®
ANGEL
PVC & PHALATE FREE
WATERBASED PRINTING
W50
0R H
EIDI
HIG
H W
AIST
PAN
T70
B 20
OGC
10S
Inte
rlock
W33
03R
NADI
A LE
GGIN
G70
B 20
OGC
10S
Inte
rlock
W133R HEIDI HIGH NECK TURTLENECK95B 5S ecoKashmere®
W4422R HANKY HEM WRAP TOP70B 25OGC 5S Jersey
W933R LENA KNICKERS50B 50OGC W Coconut Buttons
W101BL LS STRETCH CREW95B 5S ecoKashmere®
W2301R ASYMMETRICAL DRAPE SKIRT70B 25OGC 5S Jersey
W06S BAMBOO BUTTERFLY DROP WAIST SKIRT95B 5S ecoKashmere® w WB SP
W2008D LS BOYFRIEND CREW SWEATER90B 10P ecoKashmere®
NATURE’S COLORS
Undyed colorgrowns are cultivated via a cooperatively-based farming and manufacturing group in Brazil that invests in local businesses, employs local people and supports small farmers. These organically grown cottons are available in a palette of natural hues ranging from creamy white to sage green - camel beige to russet brown; the undyed naturally colored fibers are both strong and soft to the touch. The color comes from each precious seed; just like tulips come in a wide palette of hues, colorgrown organic cotton now grows in a glorious variety of natural earth tones. From the thread we use to sew and crochet to the fabric for the hangtags the eColorgrown Collection is pure natural color.
Because organic cotton is grown without the use of harmful pesticides, herbicides or artificial fertilizers, its healthier, and safer for both farm workers, as well as the environment. It is also free of formaldehyde finishes.
TEXTILE FIBER ABBREVIATION GLOSSARY
B = Viscose from Organic Bamboo OGC = Organic Cotton SK = Tussah Silk ST = SatinN = Nylon S = Spandex P = Polyester T = Triexta from Corn
ECO FABRICSW2008D LS BOYFRIEND CREW SWEATER90B 10P ecoKashmere®
W2008A BOYFRIEND SWEATER VEST SWEATER90B 10P ecoKashmere®
W2008C BOYFRIEND CARDIGAN SWEATER90B 10P ecoKashmere®
SF09 BCRF PEACE SILK LINEN LIMITED EDITION SCARF59S 49L BCRF DONATION PC
“A pure, natural environment is vital to children of all ages. Organics are not only
gentle on the skin, but also safer for the people who make the clothes, for the
farmers who grow the crops, and for the environment.” - bonnie
ecoKashmere® Collections, knitted blends incorporating Viscose from Organic Bamboo, are known for a buttery soft cashmere feel without the cashmere cost. Bamboo is perhaps the fastest growing woody plant on Earth. It can grow to its maximum height in approximately 3 months and mature in 3-5 years. Bamboo’s growth characteristics enable it to spread rapidly across large areas, and bamboo cultivation can improve soil quality in degraded and eroded areas. Bamboo makes clothing that is luxuriously soft with a texture akin to silken cashmere, and looks fantastic in nature inspired fabric hues.
eColorgrown® Collections, knitted 100% colorgrown organic cottons, are cultivated via a cooperatively-based farming and manufacturing group in Brazil that invests in local businesses, employs local people and supports small farmers that grow organic cotton. These organically grown cottons are available in a palette of natural hues ranging from creamy white to sage green - camel beige to russet brown; the colored fibers are both strong and soft to the touch. The color comes from each precious seed; just like tulips come in a wide palette of hues, colorgrown organic cotton now grows in a glorious variety of natural earth tones. Because organic cotton is grown without the use of harmful pesticides, herbicides or artificial fertilizers, its healthier, and safer for both farm workers, as well as the environment. It is also free of formaldehyde finishes.
Maïsse™ Collections incorporate corn based fabric blends developed by Dupont™ that offer a unique combination of attributes that are the perfect choice for lingerie, including: exceptional durability and softness; built-in permanent stain and ultraviolet (UV) ray resistance and outstanding elasticity while resisting stretch and sag over time. Best of all, the corn based Sorona piece of the puzzle provides a carbon dioxide reduction of 30 percent, while the manufacturing process reduces greenhouse gas emissions by 63 percent, compared to conventional nylonmade from petroleum.
NEW FABRIC COLLECTIONS:
Tussah Silk, also known as “peace silk”, is wonderful due to its unique texture and sheen. Tussah silk is harvested through a less invasive method in an attempt to preserve the life of the silkworm during fiber harvesting. Tussah moths live wild in oak and juniper forests.
Energy Satin Collections are woven from Viscose from Organic Bamboo fibers for a silky, lustrous finish. A traditional fabric with an eco twist, the fabric’s long, interlaced yarns have no visible pattern, which creates a smooth, shiny surface.
Bamboo Linen Collections come from a woven blend of Long Stalked Flax Fiber and Vixcose from Organic Bamboo Fiber to create a sliky linen melange. Crisp and lusterous, Bamboo Linen gets smoother, softer, and finer the more it is washed.
Our company motto is From Seed To Sewn. Since 2005, the Jonäno production and design team have traveled extensively throughout the USA and North America, Central and South America, Europe, India, Africa and Asia searching out the best organic farms, mills, cooperatives and factories to create our collections. Our textile lab is constantly developing and discovering new cutting edge eco fabrics and dye techniques.
W05S BAMBOO BUTTERFLY HENLEY HOODED SWEATER90B 10P ecoKashmere® w WB SP
W04S BAMBOO BUTTERFLY DOUBLE LAYER TANK SWEAT-ER90B 10P ecoKashmere® w WB SP
W01S BAMBOO BUTTERFLY ZIP HOODED SWEATER90B 10P ecoKashmere® w WB SP
W03S BAMBOO BUTTERFLY APRÈS DANCE SWEATER90B 10P ecoKashmere® w WB SP
W02S BAMBOO BUTTERFLY PUFF SLEEVE SWEATER90B 10P ecoKashmere® w WB SP
AS SEEN INWOMENS WEAR
DAILY
ECOLUX
V 200T ECOLUX LACE CAMI V300T ECOLUX LACE HOTPANT V100T ECOLUX LACE SLIP DRESS V400T ECOLUX LACE TAP PANT57B 38T 5S Maïsse™
RB02T ECOLUX LACE KIMONO WRAP57B 38T 5S Maïsse™
RB03 LONG KIMONO WRAP95B 5S ecoKashmere®
W400B ECOKASHMERE LUXURY SPA SOCKS95B 5S ecoKashmere®
GB 01 GB02 CUSTOM LOGO GIFT BOX70% RECYCLED BLACK GIFT BOX
ECO DISP JONANO ECO POP DISPLAYJonano Custom POP Display
W246R SCOOPNECK SHELL90 Viscose from Bamboo 10 Poly ecoKashmere®
BL301 COCOON SLOUCHY SWEATER90 Viscose from Bamboo 10 Poly ecoKashmere®
VNAP3 VIENNA CAPRI LEGGING70 Viscose from Bamboo 30 Organic Cotton Mélange ecoKashmere®
Su
sta
ina
ble
fro
m S
ee
d to
Se
wn