Sustainability: the gift with purchase

Gerri Ward, Sustainability ManagerZ Energy

@sustbusiness / #ProjectNZ

Key themes

1. Authenticity and Transparency

2. Partnerships and collaboration

3. Purpose and Values

Jim Hanna, Director of Environmental Affairs, Starbucks: Successful brands understand that embedding sustainability into your product or service as a truly integral, baked-in part of your offering is why customers will choose you, and remain loyal to your brand.

1.Authenticity

“Sustainability is a gift with purchase; not the shiny bauble.”

2. Partnerships

1. Big to Big: Target and WalmartKate Heiny, Director of Sustainability at Target: “They’re speaking with their words, and they’re shopping with their wallets.”

2. Big to Little: New Balance and Good Gym

3. Arthur Karuletwa at Starbucks

Jonathan Atwood, Unilever's Vice President of Sustainable Living and Corporate Communications – “Who am I? I’m the crazy dancing guy. I’m in the right place, at the right company, with a little too much latitude to be that nut”.

3. Purpose and Values

@sustbusiness / #ProjectNZ

1.Authenticity and Transparency

2. Partnerships

3. Purpose and Values

Z’s Values

Key themes

1. Authenticity and Transparency

2. Partnerships and collaboration

3. Purpose and Values