SUSTAINABILITY REPORT - Ducati: Moto, MotoGP & · PDF fileSustainability Report World Ducati Week 2016 1 THE SUSTAINABILITY OF MOTORCYCLING. ... ship titles on board the 916, the most

SUSTAINABILITY REPORT

Bologna, 27 october 2016

In recent years Ducati has grown, changed and evolved following a precise strategic path that, while still having deep roots in the world of sports motorcycles, has expanded its range of action to include new segments like Enduro, Cruiser and Scrambler.

This evolution opens the way to a new sustainable approach in the development of products and processes because we are firmly convinced that this makes an effective contribution to the business's success and safeguards its future development.

To demonstrate this focus in a concrete and explicit manner, besides having achieved UNI EN ISO 14001 certification and establishing a series of compliance rules that also reflect the expectations of the whole Audi and Volkswagen Group of which we are a part, for the first time in its history Ducati decided to implement a sustainable event management system according to the ISO 20121 standard for World Ducati Week 2016.

The three days of WDW2016 were exciting and intense, bringing together more than 81,000 people from 66 countries, 159 Desmo Owners Clubs (DOC) coming from 38 countries, and featuring more than 120 activities. Incredible numbers that are quite exciting and add to the unforgettable moments experienced in the paddock of the Misano World Circuit, where a stretch of motorcycles bore witness not only of the value of the brand, but also the enthusiasm of the fans for our motorcycles and the whole universe that surrounds them.

It is therefore evident that an event of this magnitude, which by its nature concentrates a large number of motorcycles and people, inevitably generates environmental, social, and economic impacts, both positive and negative, on the host location.To mitigate these impacts, Ducati put in place a series of initiatives that made it possible to certify the WDW as the first sustainable motorcycle event in the world.

Thanks to the support of the stakeholders - especially the participants themselves - these initiatives made it possible to reach many of the goals that had been set, but also to identify a few areas for improvement to take into consideration in future editions. The direction taken is therefore the right one, even if we know that it is only the beginning of a journey that we hope will contribute to raise the attention of all of us towards the sustainable management of our companies, with the hope that this will allow future generations to live in a better society.

Chief Executive Officer Ducati Motor Holding S.p.A.

1. FOREWORD

2. DUCATI MOTOR HOLDING

3. WDW 2016

4. FOR A SUSTAINABLE WDW

5. RESULTS ACHIEVED

6. FUTURE OBJECTIVES

Motorcycle events like the World Ducati Week (WDW) bring together a large number of people, producing both significant economic effects and an impact on the environment and the territory in which they take place.

The idea of certifying the 2016 edition of WDW as a Sustainable Event stems from the desire to environmental and social approach.

Through its events, sport can unite the masses around fundamental values and, speaking a universal language, it is able to raise awareness of important issues. The environment, as well as social responsibility, are in fact a few of these. For this reason the WDW was an opportunity to involve stakeholders, partners, suppliers and participants in designing and realising an engaging experience but also, for the first time in its history, with a focus on sustainability.

2 FOREWORD 4Sustainability Report World Ducati Week 20161 THE SUSTAINABILITY OF MOTORCYCLING

Purpose of the document is to report on the results achieved as a result of the sustainability actions designed for the World Ducati Week event (WDW), 2016 edition, held at the Santa Monica circuit in Misano Adriatico, Rimini, on 1-3 July 2016.

The scope of the reporting includes the events that took place at the circuit in the days between Friday, 1 July 2016 and Sunday, 3 July 2016.

To these are added some related events at WDW that took place outside of the circuit, such as the WDW Tour and visits to the museum and factory located at Ducati headquarters, as well as all the setup and dismantling work related to the activities mentioned above.

Excluded from the scope of this document are the activities held Friday and Saturday evenings, activities which did not take place within the circuit.

2 FOREWORD 5Sustainability Report World Ducati Week 20161 PURPOSE AND SCOPE OF THE REPORT

1. FOREWORD


3. WDW 2016


5. RESULTS ACHIEVED


DUCATI CELEBRATES 90 YEARS OF HISTORY Ducati has been building emotions since 1926. A company of excellence that was founded in Borgo Panigale, Italy, where it continues to grow each year. Ducati’s history is brought to life by a unique engineering talent, which the company has always used to create motorcycles with an original design and a profound competitive spirit.

DUCATI MOTOR HOLDING 72Sustainability Report World Ducati Week 2016

A FASHINATING HISTORY

1946

The Cucciolo was born, the small auxiliary motor for bicycles that went on to become the world’s most po-pular model. It soon became a minia-ture motorcycle and began to amass numerous victories, starting with Mario Recchia’s historical triumph at the Via Emilia race.

1954

Ducati Meccanica was born, which was dedicated to the production of motorcycles. The arrival of great technicians like Fabio Taglioni led to the introduction of unique engine-ering solutions, which continue to be developed to this day. The com-pany’s competitive success conti-nued: the Motogiro, the Swedish Grand Prix (1956) and the Nations Grand Prix (1958).

1972

Ducati won the legendary Imo-la 200 miles with the 750 cc twin-cylinder Desmodromic. This racing motorcycle led to the deve-lopment of an exceptional 750 cc model: the Super Sport.

1979

the 500 Pantah, equipped with a trellis frame and a new belt drive system, was presented to the pu-blic.

1926

The Ducati family and other inve-stors from the Bologna area foun-ded Società Radio Brevetti Ducati with the aim of producing industrial components for the emerging radio transmission industry, based on Adriano Ducati’s patents.



1994

Carl Fogarty won the first of his four Superbike World Champion-ship titles on board the 916, the most iconic sports bike of the past twenty years.

2003

Ducati began its adventure in the MotoGP World Championship. The company achieved a podium ranking in the first race, the pole position in the third race, and a first place victory in the sixth race, thus bearing witness to the competitive spirit of the Desmo-sedici model, not to mention Lo-ris Capirossi himself.

2015

The Ducati factory in Borgo Panigale produced its millionth unit, a Mon-ster 1200 S model customised with a silk-screen printing to mark this im-portant milestone. That same year the 1199 Panigale became the first motorcycle ever to win the Compas-so d’Oro, the most prestigiousaward for Italian design.

2007

The Desmosedici 800 cc model made its debut, and Ducati beca-me the first European motorcycle manufacturer to win the MotoGP World Title in 34 years thanks to Casey Stoner and the Desmose-dici GP07.

1988

Marco Lucchinelli won the first hi-storic victory at the World Super-bike Championship in Donington.



STYLE SOPHISTICATION PERFORMANCE

DUCATI STANDS FOR


DUCATI VALUES

BRAND EXPERIENCE


THE WORLDS OF DUCATI

1. INTRODUZIONE


3. WDW 2016


5. RESULTS ACHIEVED


WORLD DUCATI WEEKWorld Ducati Week, also known as WDW, is a fundamental and unique event in the Ducati brand experience. An international event able to unite bikers from all over the world at the historic Misano Adriatico (RN) circuit and create three days of pure "red" passion with events, initiatives, races and appointments with the great names that make up Ducati's history.

WDW 2016 133Sustainability Report World Ducati Week 2016

WHAT IT IS

The company and its fans meet up to experience the world's largest Ducati event; taking part in WDW builds and increases a participant's sense of belonging to the Ducati community.

Another aim is to reinforce the global nature of the Ducati brand with an experience that is international in terms of its participants, content and services, dedicated also to a global public.

To ensure a unique visitor experience, WDW is planned around the four key pillars of product, community, racing and corporate.


LA MISSION DEL WDW


THE EVENT

Reach: 1.519.569Impression: 3.980.37866

countries of origin of the 81.000 participants

81.000 Visitors

Scrambler® Flat Track Pro modified for the first time during the Flat Track Racing with the participation of 8 world champions riders

22’00”

for the snake of Ducati bikes to exit the “Marco Simoncelli” Misano World Circuit

photossnapped by the staff photographers

70.000

80Adriatic coast lifeguards

they coocked piadina and sausage for the public

HOURSof Rustida at Santamonica stadium

33DucatiManagers

3

THE TIME REQUIRED8




THE 2016 WDW FIGURES

DRE SafetyMonster 821Monster 1200Monster 1200 RHypermotard

DRE Enduro (with Multistrada 1200 Enduro)

Flat Track (with Scrambler® Sixty2 400)

hours of riding school

Over

310Journalists(170 Italian and 140 foreign)

159D.O.C. (Ducati Oweners Club) Presidents present, from 38 countries Pirelli “Diablo Rosso II”

tires put on the canvas for the burn-outs at the end of the “Diavel Drag Race by Shell Advance”

track lap by cars and bikes in total

WORLD TITLES

At the start of the Flat Track Race by TIM and at the start of the Drag Race by Shell Advance

2 MotoGP Stoner

3 WSBK Troy Bayliss

3 Capirossi 1 Dovizioso

121different activities on the track over the three days

72

test rides on the new XDiavel and Scrambler® Sixty2 400

700

Performance on – line (all channels) of the hashtag #worldducatiweek

10.0009

8

1,600 participants and more than 7,200 tests overtaken during 3 days at the treasure hunt


THE 2016 WDW FIGURES

PARTNER E SPONSOR

SLIDE DA AGGIORNARECON NUOVI LOGHI?


PARTNER E SPONSOR

Ducati's strategic partner for sustainability, Hera, enriched WDW 2016 with "green" content. It supported activities like the recycling of waste produced during the event, and the installation of an urban spring for drinking water to help limit the number of plastic bottles used and to reduce CO² emissions from their transport. Involved for some time in promoting sustainable mobility, Hera Comm placed a kiosk for recharging electric cars in the temple of engines. At the Hera booth, more athletic participants were able to compete on a special exercise bike shaped like a motorcycle and connected to a power generator. As people pedalled, a column lit up to illustrate the everyday objects that require that particular amount of energy to run. It was an intuitive and fun way to understand the "effort" needed to support one's lifestyle.


SUSTAINABILITY PARTNERS

technical sponsor of WDW 2016, the ME Group is an Italian company established in 2013 that has as its core business the production of electric scooters. During the event, in addition to being present with its booth, ME also provided Ducatistaff with a dozen electric scooters, making it easy for them to get around with zero impact on the environment. A way, therefore, of raising awareness among Ducati staff and event participants of the importance of sustainable mobility.



From the partnership between Ducati and Bianchi brand, which for over 130 years has been building bicycles featuring high technological content and a typically Italian design, were born Ducati bicycles. At WDW 2016 were available the latest models of Ducati e-bikes by Bianchi, electric bikes with Bosch motors that further underline Ducati's attention to the issues of sustainable mobility.



A food-service company based in Rimini, Summertrade managed the entire catering service at WDW 2016, in addition to its usual management of the Santa Monica Restaurant within the circuit. To help Ducati make WDW more sustainable, Summertrade provided compostable tableware in the eating areas and used locally produced ingredients.



Misano World Circuit, which every year welcomes about 600,000 visitors, has been focused on the challenge of sustainability for some time now. In recent years the circuit has reduced its electrical consumption by 30% and has installed solar panels on the grandstands for a total production of 440 kW. Work was also done to reduce noise. A waste sorting project was started in partnership with the multi-utility Hera for the Superbike World Championship, and the project was continued for waste management at WDW 2016.



An official MotoGP partner since 2004, TIM was present at WDW2016 with the campaign "#guardaavanti" (#lookahead), realised in partnership with Ducati to raise awareness among young people and participants in general regarding the responsible use of cell phones while driving, through the use of technological activities, such as 360° visors that simulate the hazards of driving while distracted by smartphones.



Shell has been a Ducati technical partner for several years, and there could not have been a better occasion than WDW 2016 to present a product that has been defined as revolutionary: the new Shell Advance Ultra oil with PurePlus Technology. This is the first lubricating oil that is not derived from crude oil but rather from natural gas, capable of guaranteeing a reduction in fuel consumption (due to the improved efficiency of the engine). It is also an innovative product from a sustainability point of view if one considers that lower fuel consumption results in lower emissions.



1. INTRODUZIONE


3. WDW 2016


5. RESULTS ACHIEVED


PARTECIPATIONTo guarantee an unforgettable, emotionally engaging experience in which visitors feel like active participants and not just spectators. The event contents must maximise the Ducati brand’s global echo, even using virtual tools to reach those people who could not participate in the event.

FOR A SUSTAINABLE WDW 274Sustainability Report World Ducati Week 2016

THE VALUES OF SUSTAINABILITY

TRASPARENCYDucati communicates with its stakeholders in a clear, truthful, and uniform way, in accordance with the law, principles of professional propriety and its Ethical Rules.



MANAGEMENTManagement focused on protecting the environment is one of the top priorities of Ducati’s policy, being committed to the continuous improvement of the environmental compatibility of its products and activities, and to reducing consumption of natural resources, while always starting from an objective of financial profitability. In the development, creation and use of its products, as well as during other activities, the Company focuses on saving both energy and raw materials, minimising greenhouse gas emissions, as well as reducing the production of waste and increasing its recycling. Finally, Ducati promotes the care and protection of the environment through rediscovery and by making the most of the local resources.



INCLUSIVENESSDucati guarantees equal opportunities and equal treatment with regard to stakeholders no matter their ethnic origins, skin colour, sex, religion, nationality, sexual orientation, any handicap, walk of life, and political leanings, as long as democratic principles are respected and there is tolerance for all ideas and ideologies.



INTEGRITYConsistent with its Ethical Rules, for Ducati the respect of internationally recognised human rights is a fundamental prerequisite for any business relationship. Specifically, Ducati refuses any intentional use of forced labour and mandatory labour, including servile work or forced work by prisoners, as well as exploitation of child labour.



1• Organise an Event that can satisfy and fulfil the expectations of stakeholders, involving them, even through virtual means, to create a global echo for the Event

• Maximise Event participation, knocking down geographic borders and barriers 24

TRANSPARENCY

Starting with the sustainability principles outlined in the charter of values, Ducati has identified a series of goals that it is committed to achieving, company goals and needs permitting.

PARTECIPATION

5• Transparently communicate the principles

of sustainability set for the Event, highlighting the actions

• Make all the stakeholders involved aware of the themes and principles of sustainability

INCLUSIVENESS

• Maximise Event participation, knocking down geographic borders and barriers

• Involve the local community, even with volunteer projects

• Guarantee equal opportunity and accessibility to the event, even for those with disabilities

• Ensure relationships are based on transparency, propriety, and cooperation with institutions3

MANAGEMENT• Where possible and compatible with the

Event’s purpose, reduce polluting emissions in the atmosphere

• Make all the stakeholders involved aware of the themes and principles of sustainability

• Organise a sustainable Event even in economic terms, guaranteeing respect of the established budget

• Promote care and protection of the environment through rediscovery and making the most of local resources

• Guarantee free access to the Event, even to owners of motorcycles produced by the competitors

• Guarantee that the workers involved in the event enjoy the respect of human rights, the observance of applicable work regulations, and the protection of their health and safety

INTEGRITY


SUSTAINABILITY OBJECTIVES

In formulating a sustainable plan for the WDW 2016 event, Ducati has identified the aspects of sustainable development deriving from the choice of location and activities foreseen during the Event.

ENVIRONMENTAL SUSTAINABILITY

SOCIAL SUSTAINABILITY

ECONOMIC SUSTAINABILITY


ASPECTS OF SUSTAINABILITY CONSIDERED


Consumption of energy and resources

CONSUMPTION

Consumption of water, drainage and sanitisation

WATER

Emissions into the atmosphere, including greenhouse gases, ozone-depleting substances,

polluting substances (NOx, SOx, particulate matter)

EMISSIONS

Use of chemical substances and possible leakage of hazardous substances

SPILLING OF CHEMICAL SUBSTANCES

Prevention, reduction, placement and management

of waste

WASTE

Use of sustainable and renewable energy

SUSTAINABLE ENERGYAcoustic levels that

impact on the surrounding community

NOISE

Impact of transport of people and goods

TRANSPORT AND LOGISTICS



Purchase and procurement of sustainable products

GREEN PURCHASES

Advertising of products and/or services

PRODUCT MARKETING

Direct economic value generated, income,

operating costs, investment, donations

ECONOMICS

Knowledge of new products and/or technologies

KNOWLEDGE OF NEW PRODUCTS

Company brand value

BRAND VALUE

Retaining current customers through marketing operations that can increase appreciation

of our products

CUSTOMER LOYALTYPurchases from local

suppliers and employment of local staff

PRESENCE ON THE MARKET

The chance to make purchases

SHOPPING OFFERS




respecting the principles of fair competition

RESPECTING THE COMPETITION Management of activities

where there is significant risk of impact on the health and

safety of staff and public

SAFETYCatering services that offer

choice and balance in hygienic and safe conditions

FOOD AND DRINKRespecting international labour

rights (forced labour, child labour, etc.)

WORKING CONDITIONS

Use of all communication channels to share the contents

of the event

COMMUNICATIONSSafety policy and procedures

(emergency systems and evacuation procedure)

EMERGENCY MANAGEMENTAchieving the goals established

for the event

EVENT SUCCESSRespect for, and protection of the rights of vulnerable groups (young people, the

elderly, the disabled, women)

EQUAL OPPORTUNITIES

Compliance with laws and regulations in force

RESPECTING THE LAWAccessibility linked to the

context of the place, structures, services offered

ACCESSIBILITÀPromotion of the area

where the event is held

PROMOTION OF THE LOCAL AREAInvolvement and

satisfaction of expectations

PARTICIPATION




WDW WITHOUT BORDERSWDW is an international event and, as such, is aimed at both the Italian public, which represents the greatest percentage, and the international public. To facilitate the participation and involvement of foreigners, various activities were planned.

> The simultaneous interpretation in English of Ducati University courses

> The publication of the event website in multiple languages (Italian, English, Spanish, German, French)

> International bikers games, i.e., a team challenge roughly based on the wellknown "It's a Knockout" format with the aim of encouraging exchange and friendship among the participants coming from various countries.


SUSTAINABILITY ACTIONS

WDW WITHOUT BORDERS - RESULTSPercentage of University courses held in two languages (ITA/ENG)100Percentage of University students who used interpreting services36

Nations of origin of WDW participants66Languages available in the WDW website5



SUSTAINABLE MOBILITYBy its nature, WDW is an event that involves a very high number of motorcycles concentrated in a small area. To at least partly compensate the environmental impact generated, sustainable shuttle services were provided, both for the operating staff during the event and participants.

> Electric scooters and electric bicycles used by the staff Event staff had a total of 12 electric scooters for travelling within the circuit, as well as some electric bicycles.

> Audi e-trons used by the staff In addition to scooters and electric bicycles, the event staff also had three electric cars for travelling to and from the event venue.

> Shuttle services To allow participants to move from one activity to another in the circuit, two trains with 60 seats each were provided, which also gave added mobility to participants with disabilities.



SUSTAINABLE MOBILITY - RESULTSkm travelled by sustainable vehicles3.200 1.900

1.000kg of CO² saved thanks to the use of sustainable vehicles290

km travelled by the staff with electric cars

km travelled by the staff with electric scooters



RESOURCES AND WASTEWDW brought together thousands of people inside the Misano circuit to share their passion for Ducati through the many activities offered. The organisation of an event of this magnitude necessarily entails the consumption of resources such as electricity to power facilities and attractions, drinking water for the toilets and refreshment, and paper for the organisation, to cite just a few. On the other hand, the presence of a very large number of people can generate a considerable environmental impact, the greatest of all being the production of waste. To mitigate the overall impact of the event, different solutions were employed, like: > Staging of sorted waste collection areas Six sorted waste collection areas were set up in the paddock (for paper, plastic and cans, organic and undifferentiated waste). Over the course of the event, from the initial staging to final dismantling, about 21 tons of waste were collected.

> Use of compostable utensils In some eating areas in the paddock and in the circuit restaurant the dishes were served using compostable containers, thus avoiding the generation of large amounts of plastic waste.

> Installation of the "Urban Spring" for dispensing drinking water free of charge An "Urban Spring" was installed in one area of the circuit, dispensing still and sparkling water free of charge.

> Use of recycled and/or FSC/PEFC certified paper All printed material generated by the event organisation, like the maps distributed to participants, was printed on recycled or FSC/PEFC certified material, i.e., verified by international certification systems that ensure that the raw material used to manufacture a product in wood or paper comes from forests that meet strict environmental, social and economic standards.



RESOURCES AND WASTE - RESULTSkg of plastic recovered through sorted waste1.800 1.390

25.000litres of water dispensed by the "Urban Spring"695

plastic bottles saved

event maps printed on 100% recycled paper



LINKS TO THE LOCAL AREAConfirming the ongoing collaboration between Ducati and the local community, WDW2016 was one of many activities organised to promote the Motor Valley brand. The involvement of the local community included both activities aimed at the promotion of the local area and collaboration with local volunteer associations.

> WDW Tour around the Motor Valley Participants at WDW could choose from a number of tours to discover the Motor Valley, motorcycle itineraries designed to immerse participants in the most beautiful places in the Emilia-Romagna region, including the Riviera and its inland, as well as the Republic of San Marino.

> Promotion of local cuisine using local foods To promote local cuisine and at the same time reduce atmospheric emissions, the various eating areas in the circuit used locally produced products.

> Involvement of lifeguard associations at the "Rustida" The "Rustida", or the usual barbecue held at the circuit, was realised in collaboration with the lifeguard associations from neighbouring municipalities along the Adriatic coast, becoming chefs for a night and preparing local foods (piadina and sausage), free for all the participants.

> Involvement of local volunteer associations The Association of Social Promotion "IO CENTRO" was established at Misano in 2013 with the aim of carrying out socially useful activities on behalf of its members, namely young people in difficult conditions and not self sufficient, stimulating interpersonal relationships and social relations, thanks to the collaboration with the local area in the promotion of initiatives and events for young people. During the WDW, the youth of the association assisted in distributing the Welcome Kit to participants and giving them useful information about the event.

> Opening of the parade by the mayor of Misano With this edition of WDW, Ducati has further strengthened its bond with institutions, organisations and local authorities by confirming its constructive cooperation with the municipalities of Misano Adriatico, Riccione and Cattolica, as well as the Republic of San Marino, which organised during the period various initiatives for the "Ducatistas" throughout the region. The Mayor of Misano, Stefano Giannini, opened the traditional parade on Friday, riding a pink Scrambler (in honour of Pink Night which took place at the same time as WDW), the parade having been organised with the support of the Misano and Riccione municipal police departments.



LINKS TO THE LOCAL AREA - RESULTSlifeguards that participated in the Rustida80participants in the WDW Tour164percentage of local caterers** Products to a maximum distance of 150 km from the place of delivery

82

735 participants in test rides, riding through the local area on a Ducati motorcycle

25 volunteers from the "Io centro" Association involved in volunteer activities



WDW AND SAFETYAn essential objective for Ducati is that of guaranteeing that the workers involved in the Event enjoy the respect of human rights, the observance of applicable work regulations, and the protection of their health and safety. To ensure this result, both documentary and field audits were scheduled during the course of the Event.

> Field and documentary audits to guarantee compliance with working conditions and worker safety During all phases of the Event (from staging to dismantling), both documentary and field audits were performed to ensure compliance with the working conditions and the safety of the workers themselves.



WDW AND SAFETY - RESULTSaudits performed on work safety during setup/dismantling of the event171total number of hours worked11.267

number of injuries during setup and dismantling of the event0number of child labourers0



A LEGACY FOR THE FUTUREThe legacy of an event is a set of works, projects and ideas that after the realisation of the event becomes a part of the collective heritage of the entire community. Ducati saw in WDW 2016 a unique opportunity to raise awareness in its target audience of two issues that it considers to be important: road safety and environmental sustainability.

RAISING ROAD SAFETY AWARENESSRAISING ENVIRONMENTAL AWARENESS



RAISING ENVIRONMENTAL AWARENESSWDW is the biggest event organised by Ducati, able to involve thousands of people. For this reason, it has provided an opportunity to engage and raise awareness among stakeholders, partners, suppliers and participants on the subjects of sustainability and social responsibility.

> Publication of sustainability information on the website, the app, and during the event Even in simple things, in our everyday activities we can make a difference and choose to adopt sustainable behaviours. From this simple premise, Ducati has made available informative materials in digital format both on its website and in an app to raise awareness among participants so that they reflect on the correct behaviour during the event and at home.

> Energy Sprint by Hera At the Hera booth, more athletic participants were able to compete on a special exercise bike shaped like a motorcycle and connected to a power generator. As people pedalled, a column lit up to illustrate the everyday objects that require that particular amount of energy to run. It was an intuitive and fun way to understand the "effort" needed to support one's lifestyle.

> Use of compostable tableware in the most popular dining areas At the Santa Monica restaurant and in some eating areas in the paddock, tableware made of PLA was used, a plant-based polymer that can be disposed of in composting and anaerobic digestion recycling plants along with food leftovers and thus transformed into compost, providing a major contribution to reducing the production of mixed waste and the emission of greenhouse gases.

> Adding a few questions about sustainability among the questions of the "Treasure Hunt" The "Treasure Hunt" was an activity offered to all participants at the event, to test their knowledge of the Ducati world with a series of tests and quizzes. The activity was also an opportunity to raise awareness of sorted waste, which was the subject of one of the questions.



RAISING ENVIRONMENTAL AWARENESS - RESULTSparticipants at the Energy Sprint by Hera1.236 1.600

737Watt-hour produced by the participants of the Energy Sprint

pieces of compostable tableware used

300.0007.000

participants in the "Treasure Hunt"

views of the "Stages of Sustainability"



RAISING ROAD SAFETY AWARENESSOffering maximum safety to motorcyclists is one of Ducati's commitments. It is a commitment that is dealt with by acting on several fronts: through public policy, collaborating with national and international associations, through the spread of information, including the organisation of safe riding courses during events like WDW, and other outreach activities. No less important is the company's commitment to technology, in terms of both active and passive safety by equipping the bike with increasingly advanced technological systems. Also worthy of note is the role of technical clothing, with increasingly advanced protectors and materials that withstand impact and abrasions.

> Safe riding courses taught by professional instructors During the event safe riding and sport riding courses were made available to participants, aimed at teaching how to maintain better control of the bike even in extreme situations.

> "#GUARDAAVANTI" (LOOKAHEAD) project, in partnership with Tim and Milestone, to raise awareness about the dangers of riding while distracted through a virtual simulation Over the years Ducati has undertaken practical initiatives to raise awareness about the dangers of careless driving, like the #guardaavanti (#lookahead) campaign launched by TIM and Ducati to raise awareness about the use of cell phones while riding. The initiative, also present at the WDW 2016, is dedicated to motorcyclists and motorists seeking to promote good practices whether driving a car or riding a motorcycle.

> Sharing good riding practices during outside tours Before the departures of the WDW Tours and test rides outside the circuit, all participants were involved in an orientation held by the guides to illustrate simple good driving practices so that all could have safe fun on their bikes, while also respecting the environment.



SENSIBILIZZAZIONE SULLA SICUREZZA STRADALE - NUMERIparticipants in the riding courses735 685 participants in the "#GUARDAAVANTI"

(LOOKAHEAD) game



1. INTRODUZIONE


3. WDW 2016


5. RESULTS ACHIEVED


INDICATOR OBJECTIVE KPI EXPECTED RESULT RESULT DATA SOURCE

A1 Increase waste sorting % sorted waste/totalwaste - 39% Supplier

A2 Reduce CO² emissions from logisticsrequired for supply of bottled water

Litres of waterdispensed - 695 Supplier

A3Reduce environmental impact of sendingpaper tickets (replaced by digitalconfirmation)

No. of letters avoided - 8.945 Suppliere

A4 Use of FSC-certified paper used by organisers % of FSC paper/totalpaper 80% 100% Supplier

A5 Reduce CO² emissions through the use of sustainable vehicles (electric cars and scooters)

km travelled bysustainable vehicles - 3.217 Ducati

A6 Use of compostable tableware in some eating areas of the paddock

No. of compostableutensils 5.000 7.000 Supplier

A7 Raise awareness of use of clean/renewableenergy and sorted waste

No. of participants inthe game/total

participant2.500 2.836 Supplier/Ducati

●

●

●

●

●

●

●

● GOAL NOT REACHED ● GOAL REACHED - no expected value was set but the result was positive all the same● GOAL REACHED - the result achieved is better than the expected value

RESULTS ACHIEVED 535Sustainability Report World Ducati Week 2016



S1 Increase satisfaction index (NPS) of Participants compared to WDW 2014 % NPS 5% 1% Ducati

S2 Increase visits to WDW 2016 social channels by 40% compared to WDW 2014

No. of visits to website and social pages 30% 109% Ducati

S3 Increase number of foreign participants compared to WDW 2014 % of foreign participants 10% 13% Ducati

S4 Involve Adriatic coast lifeguards in the organisation of the "Rustida"

No. of lifeguards involved in the Rustida 50% 71% Supplier

S5 Volunteer activities that involve local associations No. of volunteers involved 10 25 Supplier

S6 Guarantee access to the Event free of charge for disabled and their escorts

Option available inthe event's guideline Option present Option

present Ducati

S7 Facilitate the participation of foreign guests in the activities of Ducati University through interpretation services

% of participants that benefited from

simultaneous interpretation10% 36% Supplier

S8 Creation of WDW multilingual website No. of languages available in the WDW website 5 5 Ducati

S9 Guarantee access to the Event free of charge for participants coming from countries outside the EU

Option available in the event's guidelines Option present Option

present Ducati

●

●

●

●

●

●

●

●

●





S10 Protect the health and safety of workers during staging and dismantling of the event facilities No. of injuries 0 0 Consultant

S11 Use of labour coming from countries outside the EU with valid residence permit

% of workers from outside the EU with valid residence

permit100% 100% Consultant

S12 Guarantee the prohibition against use of child labour No. of child labourers 0 0 Consultant

S13 Protection of the health and safety of participants during circuit activities through circuit health services

No. of emergencycalls - 0 Supplier

S14Raising public awareness about road safety using a video game that simulates the consequences of riding and driving while distracted

No. of participants in the"GUARDAAVANTI"

(LOOKAHEAD) project- 685 Supplier

S15 Access to the event even for owners of non-Ducati bikes Option available inthe event's guidelines Option present Option

present Ducati

S16 Promotion of the area around the circuit % of participants in the tour/total available spot 60% 53% Ducati

S17 Promotion of local food products % local food suppliers 50% 82% Supplier


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E1 IIncrease the number of tickets sold by 30% compared to WDW 2014

% increase intickets sold 30% 22,4% Ducati/Supplier

E2 Avoid wasting food and money by returning excess supplies to suppliers No. of food donations 1 0* Supplier

E3 Guarantee a percentage of suppliers coming from Emilia Romagna greater than 50% of the total suppliers involved % of regional suppliers 50% 61% Ducati

E4 Guarantee payment of suppliers within 90 days % of suppliers paidwithin 90 days 100% 100% Ducati

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* The objective identified by the indicator E2 was considered to have been satisfied as food waste was avoided not by donating surplus food to charities, but rather by returning any surplus raw materials directly to suppliers.




1. INTRODUZIONE


3. WDW 2016

FOR A SUSTAINABLE WDW

5. RESULTS ACHIEVED


After the important results achieved by the 2016 edition of World Ducati Week, Ducati will continue to pursue a sustainable approach in the realisation of its events, focusing on continuous improvement. For this reason, the analysis of the results achieved has informed the objectives that Ducati intends to pursue in the next edition.

First of all is that of communication, aiming to increase the public's awareness of being a part of an event organised with a focus on sustainability, thus seeking even stronger involvement of the primary stakeholder - the public itself - in the event's success.

Additional objectives will be to improve and strengthen the management of the event's waste, especially considering both the larger public and the increased surface area used, to propose new activities but also to strengthen the already close collaboration with local communities in promoting the area, an integral part of Ducati's history.

FUTURE OBJECTIVES 586Sustainability Report World Ducati Week 2016

FUTURE OBJECTIVES

Documents

SUSTAINABILITY REPORT - Ducati: Moto, MotoGP & · PDF fileSustainability Report World Ducati Week 2016 1 THE SUSTAINABILITY OF MOTORCYCLING. ... ship titles on board the 916, the most