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Sustainability in the Amsterdam
Metropolitan Area
Quebec Rendez-Vous, Montreal – October 3rd, 2012
Amsterdam Metropolitan Area
• The Amsterdam Metropolitan
Area (AMA) has the ambition to
become the gateway to Europe
• 19 representatives from
Businesses, universities and
governmental organizations in
this Board
• Amsterdam Metropolitan Area to
become 5th competitive region in
the world
Amsterdam Economic Board Clusters Amsterdam Innovation Motor
• Life Sciences
• IT/e-Science
• Food & Flowers
• Logistics
• Financial services
• Creative Industry
• Tourism
• To pursue knowledge &
innovation in the AMA
• Executing the agenda of
the Board
• Sustainability as main
topic
2
Sustainability as the key driver of innovation in the region!
9 global sustainability issues will impact business and society on a large scale between
now and 2050.
*Source: 1) Global Footprint Network, WBCSD and Health, 2) Environment OECD Environmental Outlook to 2050: The Consequences of Inaction 3) KPMG: expect the unexpected 2012
40%70%
40%
2.3
100%
9 billion
250%
300%Biodiversity / Ecosystems
Urbanization
Population
Water & Food Security
Wealth
Climate Change
Energy & Fuel
Health
55%Material resources
3
of the world population will live in an
urban environment by 2050
overall rise of GHG emissions
until 2050
earths will be used by 2050
increase of global energy demand per
2050
world population by 2050
higher demand than supply for
freshwater by 2030
increase of premature mortality due
to outdoor pollution by 2050
increase in lower and middle class
segment by 2030
increase extraction of minerals,
metals and biomass by 2030
*Source: 1) Global Footprint Network, WBCSD and Health, 2) Environment OECD Environmental Outlook to 2050: The Consequences of Inaction 3) KPMG: expect the unexpected 2012
Since 2007, 50% of the world’s
population lives in cities, this
number will increase
Cities account for roughly 80% of
worldwide greenhouse gas
emissions.
The planet’s carrying capacity is
being exceeded, resulting in
increased risks for high density
populated areas
Cities are responsible for around
75% of the world‘s energy
consumption
Until 2030, 90% of the world's
population growth will occur in
cities
Rising demand and higher costs
will provide an accessibility
challenge
Significant changes in wealth
distribution could lead to social
tensions
Scarcity of material resources will
lead to an increase of prices of
goods
Biodiversity / Ecosystems
Urbanization
Population
Water & Food Security
Wealth
Climate Change
Energy & Fuel
Health
Material resources
4
Cities directly or indirectly account
for 60% of world's water use
Previous identified 9 global issues pose urgent, immediate challenges to cities. Cities
therefore have a key responsibility in facing these challenges.
Impossible d’afficher l’image.
A sustainable metropolitan model builds a solid infrastructure, allowing to achieve high
performance on the sustainability performance indicators
5Source: *Green City Index + Accenture research, ** Horizon 2050 + Accenture research
Health
A sustainable metropolitan perspective:
Develop an attractive, flourishing and sustainable region, with an appealing settling climate for companies and
an appealing living environment for citizens
Performance Indicators*
CO2
Energy Buildings
Mobility
Water
Food SecurityAir quality
Waste / land use
Population Wealth
Sustainability Program
Copenhagen Stockholm London Paris
1. Climate & Energy
2. Mobility & air quality
3. Water and land use
4. Waste
1. Climate & Energy
2. Sustainable accessibility
& air quality
3. Innovative economy
4. Materials & consumers
Amsterdam
Amsterdam benchmarked against two economic peers, and two sustainability
peers.
*Source: 1) Siemens Green City Index 2010
1. Responsible
management of the
environment
2. A performing
organization
3. A lively and warm urban
setting
4. Social cohesion and
economic diversity
1. Climate & Energy
2. Mobility & air quality
3. Buildings
4. Integrated city
1. Climate & Energy
2. Mobility & air quality
3. Buildings
4. Water & land use
• Non of the cities cover the full span of performance indicators and infrastructural requirements.
• Differentiation in focus areas takes place beyond the level of Climate & Energy, Mobility & Air quality.
• Amsterdam is putting the innovative economy as primary focus area, recognizing this as one of the infrastructuralrequirements to create a sustainable city.
• Paris is the only city to have social elements as primary focus area.
Observations
Focus areas / pillars�
Amsterdam
6
Amsterdam region is top quartile performer on water & waste, but is struggling to realize
its ambitious targets around CO2, Energy & Air Quality.
Observations:
Water – Amsterdam leading on water, due to its low water consumption and 3,5% water leakage.
Waste / land use – Amsterdam ranks first for waste & land use. The city recycles 43% of its waste and is only a moderate producer of waste.
CO2 – Despite aggressive CO2-reduction targets, the average CO2 emmissions per head (6,7 tonnes) is amongst the highest.
Energy – Despite strong policies on clean and efficient energy and a low energy consumption per unit of GDP (1,7 MJ / € vs 5,2 MJ / €
average), energy consumption per head is behind on top tier cities.
Air Quality – Despite strong commitments to clean air, Amsterdam ranks relatively poorly in this category. The main pollutants are fine dust
and nitrogen oxides due to proximity to heavy industry, as well as traffic congestion in the wider area.
!!
!
Source: 1) Siemens Green City Index 2010, due missing information, not all performance indicators could be benchmarked.
!
!
Sustainability performance1�
7
Impossible d’afficher l’image.
How these metropolitan cities score on the infrastructure:
Infrastructure Level 1: starting up Level 2: building Level 3: growing Level 4: scaling up
Value-based thinking:are we doing the right things?
Individual project business cases Some non-financial value assessed Holistic value assessment (social,
environmental, financial)
Holistic value assessment supporting
diversification of funding sources
Organizational
Structure:do we have the right organizational
structure in place?
Departmental governance structures Some cross-departmental
collaboration
Cross-departmental Smart City
management positions in place
City-wide governance structures and
shared performance targets combined
with int. collaboration
Innovation &
Technology (I&T):do we strategically approach I&T?
Limited I&T capabilities Some strategic focus on I&T I&T vision for the city I&T vision and strategy overseen by
dedicated City CIO
Citizen Engagement:are we successful in the
participation of citizens in our
sustainability journey?
Limited citizen engagement Project-level, basic needs analysis,
pilots
Citizen feedback loops established Citizen participation in integrated
service design
Collaboration: are we successful at bringing
together public and private sectors?
Limited collaboration Some collaboration on project level Cross-departmental partnership
strategy in place
City-wide partnership model overseen
by appointed official
Policies & Incentives:are we giving the right
incentive,setting standards?
Small scale policies and incentives Some policies and incentives on a
project level
Policies and incentives on a
partnership level
City-wide policies and incentives with
measurable feedback loops
Amsterdam
Amsterdam
Amsterdam
Amsterdam
Amsterdam
Amsterdam
Copenhagen
Copenhagen
Copenhagen
Copenhagen
Copenhagen
Copenhagen
Stockholm
Stockholm
Stockholm
Stockholm
Stockholm
Stockholm
London
London
London
London
London
London
maturityUnderlying infrastructure1�
1) Due to data unavailability at time of publication Paris was not ranked.Source: Accenture research + interviews.
8
Impossible d’afficher l’image.
Programmes in the AMA to address challenges worldwide
Infrastructure Example Initiatives
Value-based thinking:are we doing the right things? Amsterdam Sustainability index
Measures progress on its
environmental program.
Amsterdam Smart City
A value-based collaborative project
with citizens and business.
Organizational
Structure:do we have the right organizational
structure in place?
Amsterdam Innovation Motor
Working to increase the capacity for
sustainable innovation in the
Amsterdam area.
“Dienst Ruimtelijke Ordening”
Has sustainability as integrated
element, shaping a sustainable, social
& creative Amsterdam.
Innovation &
Technology (I&T):do we strategically approach I&T?
Water metering
Program to fit all homes with water
meters, in order to make water use
more efficient and equitable.
I&T vision for the city
District heating network
Amsterdam has one of the most
energy-efficient district heating
networks in Europe.
Citizen Engagement:are we successful in the
participation of citizens in our
sustainability journey?
Wind Vision
Participation is a key element in,
aiming to let citizens participate in
wind energy projects.
Amsterdam Duurzaambrings public and private organizations and citizens together, stimulating them to work together.
Collaboration: are we successful at bringing
together public and private sectors?
Amsterdam Green Metropole
The platform for sustainable
entrepeneurs.
Climate Street
Created by 140 entrepreneurs using
latest technology, sustainable
transport and a new public space.
Policies & Incentives:are we giving the right
incentive,setting standards?
Air quality action plan Reduces transport bottlenecks, extends park-and-ride facilities and encourage electric vehicles
Incentive programs
Stimulating a.o. solar power, energy
saving, energy neutral building and
more.
Source: Amsterdam Beslist Duurzaam, Siemens Green City Index 2010, Accenture research9
10
Main project in sustainability: 74 companies
3000 in network, 7 governmental bodies.
Helping entrepreneurs reach their market!
By: running an incubator
Supporting start-ups
Organizing innovation labs
Communication: offering presentation slots, awards
nominations etc…
11
Incubator: 2500 m2 of space for entrepreneurs with a eco
product of service. Just 5 min. from Amsterdam CS
12
Supporting 60 entrepreneurs in 2 years
Supporting 60 entrepreneurs
13
Strong markets in AMA:
- Electrical transport & vehicles
- Smart cities
- Photovoltaic
- sustainable fashion
Emerging markets:
-Biobased economy – Jagran, NPSP, Greenmills
- sustainable finance
-Green IT/datacenters
14
Let’s cross the ocean!
Thank you for your attention
Ilse van den Breemer – [email protected]
Thijs Boutkan – [email protected]
www.aimsterdam.nl
www.greenmetropole.nl