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Sustainabilitybrochure 2016
Delight consumers
by conserving
the goodness of nature
Some call us a food manufacturer – we disagree. For us, it is Mother
Nature who makes food – all we do is conserve the goodness, for you. We
are her treasurer and are in her debt. For this reason, we at the Hero
Group, we are committed to improving our sustainability credentials.
We are constantly striving to find the best practices that make sense
for all our stakeholders – our customers, our 4,300 employees, and our
shareholders – and for future generations.
our commitment
environmental sustainabilityTo the planet we all share… It’s a
promise to protect the Earth’s natural resources
through innovation and more efficient use of
energy, water, and packaging in our operations.
talent sustainabilityTo the associates of HERO… It’s a
promise to invest in our associates to help them
succeed and develop the skills needed to drive
the company’s growth, while creating employ-
ment in the communities we serve.
social sustainabilityTo the people of the world… It’s a
promise to encourage people to live healthier
by offering a portfolio of enjoyable and healthy
foods, produced in state-of-the-art quality, using
fair and safe practices.
performanceTo our owners… It’s a promise to deliv-
er superior, sustainable financial per formance.
Conserving
the goodness of nature
hero group sustainability
02 | hero group sustainability brochure
environmental sustainability
conserving our planet
environmental sustainability
03 | hero group sustainability brochure
(2) CO2e: Carbon dioxide emission equivalents, which measures the Green House Gas footprint implied by the energy consumed.
Compared with last year, energy consumption
also fell by 1.4 % for the entire Group.
In absolute terms, our energy consumptions in
2016 generated 1,199 tons of CO2 less than in
2014. This is the result of continuous rigid
measurements and monitoring at all of our
sites to ensure energy efficiency. The reduction
we achieved in 2015 is equivalent to the
average amount of CO2 produced by around 250
cars per year.
We measure energy consumption in CO2 e/mt
to account for conversion efficiency as well
as alternative sources of energy. We remain
committed to the 266 CO2 e/mt target.
Where do the savings come from?
Schwartau has installed a combined heat and
power plant in the Corny production plant. This
power plant will provide approx. 1,120,000 kWh
of electricity per year. This corresponds to
about 6 % of our annual requirement and
covers the annual consumption of about 320
households.
Hero Spain, Signature Brands (US), Organix
(UK), Hero MEA and Beech-Nut (US) installed
more efficient lighting, which saw savings of
close to 100 CO2, while Semper (Sweden)
introduced night and weekend closing plus
shorter start-ups and steam use at the
company’s drum-drier, measures which have
shown savings of 900 MWh of energy. Hero
Turkey has also improved efficiency in various
areas, resulting in approximately 100 tons CO2
savings in 2016. Hero Egypt installed solar
panels and more efficient production lines,
thereby reducing their footprint.
Energy reduction practices carried out by Hero
Turkey were presented during a training seminar
arranged by the Scientific and Technological
Research Council of Turkey as a best practice
sharing activity to other companies in Turkey.
We use less CO2-intensive energy sources
where possible – for example, hydro power in
Switzerland and Germany, or biofuel from
forestry waste in Sweden. With efficiency
training, we encourage all our employees to
make a difference in their everyday life. This is
either part of the Group-wide Lean program.
A critical contributor to reducing our energy
footprint was the use of latest building
standards for our newest factories in the USA
(LEED®) and Switzerland (Minergie®), enabling
considerable CO2/year reduction. Over the years,
we have invested extensively in heat recovery
systems at our major plants, such as Germany,
Switzerland, Spain, US, Turkey, and Sweden.
energy footprint
In 2010, our energy consumption was high, and
this did no favors to our bottom line nor to the
environment. This is why we saw the need for
change. Since then, we have reduced our energy
usage significantly. This not only helps the
environment, but also our bottom line.
Consumption was reduced from 380 CO2 e/mt(2)
in 2010 to 273.8 CO2 e/mt in 2017 – a drop of 28 %.
environmental sustainability
environmental sustainability
protecting our natural resources, one step at a time
energy consumptionaverage of Hero Group operations in CO2 e/mt
2010
380
2017 target
266
2016
273.8
+5% versus Target
04 | hero group sustainability brochure
energy consumption
1,199 tons CO2
Equivalent to
the CO2 emissions of 250 cars
driven for a year
05 | hero group sustainability brochure
water footprint
Life is dependent on water, which is why we
strive to reduce our consumption. We have
reduced our consumption from 10.4 m3/mt in
2010 to 5.8 m3/mt in 2016. We have effectively
halved our water consumption and believe
that this is a great result.
Between 2010 and 2016, we reduced our water
consumption by 1.47 billion liters of water,
enough for 600 standard Olympic-sized swim-
ming pools or to fill 7.5 billion glasses of water.
Every drop counts – where we save
We manage our own water wells in our plants
in Spain, Egypt, Sweden, and Germany. We
constantly invest in efficient technology and
processes.
At Hero Spain and Hero Turkey, we recovered
reject water from the reverse osmosis process,
saving 32,200 m3 in 2015. At Schwartau, sections
of the production line that were no longer in use
but were still being flushed were removed from
the system saving a further 5,000 m3. Hero
Switzerland re-uses process water in cooking
We have halved
our water consumption
in five years
environmental sustainability
areas, saving three liters of water per kilogram
of produce. Semper have new and improved
cleaning cycles which have led to a reduction of
water usage of around 1,000 m3 and Egypt have
introduced a number of measures to save water,
such as improved fruit washing equipment
and procedures, more efficient conveyor water
lubrication and waste segregation. Our LEED®-
certified US production plant includes more
efficient operating lines, further boosting our
water savings.
water consumptionaverage of Hero Group operations in cbm/mt
2010
10.4
2017 target2016
5.8 5.6
06 | hero group sustainability brochure
water consumption
reduced by 1.47 billion liters of water since 2010
07 | hero group sustainability brochure
packaging & food waste
Minimizing food waste is one of our primary
goals. On the one hand, this applies directly to
our supply chain, where our Group Lean
Program plays an important role in stream-
lining processes at our factories and co-pack-
ers to reduce losses.
On the other hand, we aim to minimize food
waste during distribution and at the consumer
level by guaranteeing food quality throughout a
product’s shelf life. In our packaging choices,
we pay a lot of attention to striking the right
balance between product protection and
unnecessary packaging waste. That is why our
jams and baby food are mostly packed in glass
jars, and it is also the reason we keep testing
new materials.
stable at 39.1 % in 2016, slightly up from the
2015 figure (38 %) but below the 42 % reported
in 2014. The vast majority of our packaging was
glass (31 %) followed by carton (5.6 %), closures
(1.9 %) and plastic (0.6 %). We aim to keep this
figure below 40 %.
Here are some other measure taken to reduce
our packaging footprint:
Schwartau introduced a new foil for our Corny
without aluminum and with improved barrier
characteristics. In 2015, the jars consisted of
55 % to 65 % of secondary raw materials (shard
content), the recycle content in our cartons was
85 % to 95 %.
Hero Spain embarked on a program to
eliminate the film plastic in jam trays – in the
process, 35 metric tons of plastic packaging
was saved, and the equivalent of 90 mt CO2.
The glass weight of jars used at Hero Turkey for
the Hero MEA export business were reduced by
between 4 g and 8 g with the total savings of
55.5 metric tons of glass in a year. Turkey
changed the 6x6x150g double cased product
into the 12x150g unit and thus saved two
metric tons of carton a year.
By the installation of an in-house rice milling
facility, the use of plastic based sacks were
eliminated and rice flour was stored directly in
silos, eliminated sack material and saving 1.4
metric tons over 12 months. Similarly, Pet/Alu/
PE triplex inliner used in milk powder big bags
were replaced by single layer PE and 0.4 metric
ton packaging material was saved. Hero Turkey
started to use plastic labels instead of paper
labels for exported jars to Hero MEA, saving
about 1.4 metric tons of paper.
Packaging at Organix in the UK is 82 %
recyclable by weight, while just 4.9 % of all
packaging and food is non-recyclable waste by
weight. Our Benelux region has introduced 50 %
recycled PET in all the bottles we use, with a
considerable impact on recycling.
Hero MEA embarked on a project to reduce
overall waste by 0.8 % as a result of yield and
productivity improvements. Apart from the
financial savings, the company reduced waste
by an estimated 200 metric tons.
We also measure the recycle content in our
packaging materials. The Group average is
40 %, with 77.2 % in cartons, 50 % in closures
and 13 % for plastics. Our 32.6 % rate in glass
is very close to maximum achievable as the
cullet content in our glass jars is already highly
optimized. Most of our packaging materials –
such as glass, metal closures, cardboard/cor-
rugated paper, and PET bottles – are recycla-
ble. However, we are aware that the actual
recycling rate depends on the local recycling
infra structure and consumer application. It is
our intention to keep consumers informed
about recycling options in the various markets
we operate. We are also monitoring the newest
scientific findings and regulations to ensure
our packaging solutions are free of critical
migration components. For example, all our
infant formula tins and accessories are free of
Bisphenol A (BPA).
environmental sustainability
Following on from 2014, Organix have main-
tained a Zero landfill for the year in review.
All excess food was either distributed to
charities, such as FareShare, or used at the
newly- installed Anaerobic Digestion plant to
create energy.
At Schwartau, we have managed to optimize
waste separation, with a recycling rate of 96 %.
Hero Turkey optimized the holding tempera-
tures in hydrolysis tanks and reduced quantity
of enzyme used in cereal production, as a
result 0.9 metric tons of enzyme was saved.
Signature Brands implemented a recycling
program to shred and recycle office documents
and recycle all single stream products; saving
13 tons CO2 in 2016.
Also, in Switzerland, we partner with the
non-profit organization United Against Waste,
to establish practical solutions to reduce food
waste along the entire supply chain.
Our secondary goal is to reduce packaging
waste by reducing the weight of packaging. Our
packaging-to-product ratio remained relatively
08 | hero group sustainability brochure
recycle content
closures 50 % cartons 77.2 % group average 43 %
glass 32.6 %plastics 13 %
09 | hero group sustainability brochure
environmental sustainability
upstream sustainability
We continue rolling out our Hero Code of
Conduct to all suppliers and co-packers, com-
municating our expectation from our business
partners and operating in full compliance with
all applicable laws. To assess whether our
suppliers and co-packers have the necessary
policies and procedures
in place, we use the
Sedex platform. Sedex,
the Supplier Ethical Data
Exchange, is a non-profit
membership organization dedicated to driving
improvements in responsible and ethical
business practices in global supply chains.
Sedex is shared by many of our industry peers,
enabling suppliers to complete their site
assessments or audits and share them with
customers. The Sedex assessment criteria,
including business ethics, environment, labor,
and health & safety, have become the accepted
standard in the industry. Evaluation includes a
complete risk concept, taking into account
self-assessment, supply chain role, and country
risk. We continue engaging with our suppliers
and ask them to join us on this platform and
give us access to their self-assessment
results. By the end of 2016, 90 % of our suppliers
were covered by Sedex, up from 86 % in 2015.
We aim to reach 95 % by the end of 2018.
As a major purchaser of agricultural raw
materials, we need to ensure high quality, safe,
and constant supply. Otherwise, our mission ‘to
delight consumers by conserving the goodness
of nature’ would be impossible to achieve.
We therefore joined the Sustainable Agricul-
ture Initiative (SAI), a non-profit organization
whose goal is to facilitate
sharing, at a non-competitive
level, of knowledge and initia-
tives to support the develop-
ment and implementation of sustainable
agriculture practices. SAI is the main food
industry initiative supporting the development
of sustainable agriculture worldwide.
Conserving the goodness of nature requires a
great deal of fruit and other raw products. It is
in our consumers’ and our interest to make
sure the products we use are fresh and, where
possible, locally sourced to avoid lengthy trans-
portation.
In Germany, our aim is to purchase our raw
materials as close to our production facilities
as possible: 30 % of our fruits are from Germany
while 94 % are purchased from Europe. We
used around 60 % locally-sourced strawberries
in 2016. Schwartau received and processed
35 % fresh fruit directly in 2016, a third of its
total. This amount has doubled since 2012 and
included plums, cherries, mirabelles, rasp-
berries, blackberries and elderberry, red
currants, and black currants apart from straw-
berries. Schwartau has also extended its use of
certified cocoa (UTZ) and palm oil (RSPO), and
plans to reach 100 % by 2018.
In Schwartau, the first SMETA 4-Pillar Audit
was conducted in 2016 while in Switzerland, we
increased our use of local fruit for our jams.
In Sweden, we reduced the use of palm oil in
infant category by 90 %, replacing it with local-
ly-sourced milk fat. In the Netherlands, Hero
Benelux uses locally grown blackcurrants for
cassis products. Hero MEA is working hard to
improve the engagement rate with suppliers as
well as the Hero Group Code of Conduct roll-
out across the region.
Hero Turkey has adopted a policy to use raw
products that were cultivated using less
pesticides, fungicides and herbicides, and
fertilizers containing less nitrates. Semolina is
contracted at the beginning of the season and
stored in isolated silos to protect the crop
against contaminants, especially mycotoxins.
Hero Turkey have also contracted a new fruit
supplier, who boasts sustainable credentials.
Apart from this, products are sourced locally to
reduce transportation and support small farm-
ers. Organix is not only a name but a reality – all
the food the company makes is 100 % organic
and all palm oil used is also 100 % sustainably
sourced according to RSPO standards. We
continue to extend our product portfolio made
from certified ingredients. For example, all
products sold under the Organix, Goodies,
Semper Eco, and Smafolk brands are made
from organic/bio ingredients. Hero Switzerland
and Hero Netherlands feature a Fairtrade®
product range. Schwartau sources UTZ certi-
fied cocoa and RSPO certified palm oil for
Corny products (not 100 % certified yet), and
has become an RSPO member. From 2015, all
palm oil used in our products will derive from
certified sources, and we are working on a
group-wide RSPO membership. For carton
packaging, we predominantly use FSC (Forest
Stewardship Council)-certified paper.
10 | hero group sustainability brochure
The Hero Group launched the bee careful®
initiative in an effort to better understand and
address the bee colony collapse disorder
pro blem. Bees pollinate about 80 % of the
world’s plants – fruit in particular. Without bees
not only would orchard yields and fruit quality
be considerably lower, some fruit species would
practically disappear. Bees are essential for us
all, and in particular for the Hero Group as a
major fruit user. We have teamed up with Prof.
Jürgen Tautz, a bee expert from University of
Würzburg, to help our initiative. The main aims
behind bee careful are:
- To assist in targeted research.
- The dissemination of knowledge in schools
and other institutions.
- To provide support to beekeepers and
prospective beekeepers.
One of the main drivers of the initiative is the
creation of the bee careful web portal –
www.bee-careful.com – which is complemented
by eight country websites in local languages.
The sites have received thousands of unique
visits since their launch in July 2015.
the hero group bee careful initiative
committed to raising awareness through research, education and support for bee keepers
Creating a buzz around bees, for their and
our sake
11 | hero group sustainability brochure
environmental sustainability
Since we launched the bee careful initiative, a
number of projects were undertaken by the
different subsidiaries in the Group.
- We are extending the HOBOS research station
at our German plant. This station actively sup-
ports bee research, which is the basis for our
further activities in awareness creation, farm-
er education, and bee keeper support. Product
promotions with bee careful neck hangers on
jars are planned for 2017 to increase the
awareness of consumer on this global topic.
- Hero Turkey investigated the effects of honey-
bees on the pollination of fruit set, total yield,
fruit quality and antioxidant activity for apple
(2015) and peach trees (2016). The research is
carried out in collaboration with Ömer
Halisdemir University, known to be one of the
most accredited for agricultural studies in
Turkey. The results of the studies concluded
that placing bee colonies in cultivars during
pollination significantly improved the produc-
tivity (total yield of the trees), fruit quality
(more uniform shape), and nutritional values
(antioxidant level) of the fruits. In the most
recent peach study, some 89 % increase in
total yield is observed for J.H Hale cultivar due
to its self-sterile characteristics. The results of
the study will be exploited in PR activities to
increase awareness for the important role of
honey bees for our nutrition. The research
findings will also be integrated to farmer
education programs to promote bee friendly
agricultural practices. Results received in the
Fall of 2016 are impressive as they clearly
show that: 1) Productivity in peach and apple
orchards are significant when pollinated by
bees; 2) Fruit quality improves; and 3) Both
fruits show significantly higher nutritional
value as a result of the uplift of antioxidants.
Based on these results, we will start sharing
this experience with farmers in Turkey.
- Organix is ready to install a bee research hive
(similar to the one found in Schwartau) on
the premises of University of Bournemouth.
Execution is planned for Q1 2017 to do
comparative research between three research
locations in Schwartau, Würzburg and
Bournemouth.
- Hero MEA was laying the groundwork for a
HOBOS research project in 2016 on saving the
native Egyptian bee variety, the Apis mellifera
lamarckii. In total, 800 colonies are in Vitrac´s
hands allowing the research work to begin.
- Hero Czech supported student bee keeper
projects in collaboration with the University
SOUV Nasavrky. The project was perceived so
well and beat our expectations that we will
continue the cooperation with the target to
bring young people to bee-keeping and pro-
mote its education.
- Hero Benelux launched a ‘bee-safari’ mobile
app in collaboration with Natuur & Milieu,
which supports bee research and creates
awareness on bees via consumer activation.
- Hero Switzerland launched a project that en-
couraged consumers to build wild bee hotels.
- Hero Spain embarked on a long-term project
to promote biodiversity in cereal monocul-
tures, a critical contribution to guarantee bee
nutrition throughout the bee season.
- Hero Spain have begun preparing bee-friendly
agricultural practices, which will be rolled out
to farmers with the final aim of promoting
organic farming.
- In the course of the last two years Schwartau
sponsored 100 beekeeper courses for the win-
ners of a consumer engagement competition.
This successful bee careful initiative will be
continued in 2017.
- Schwartau participated in converting Bad
Schwartau into the most bee friendly
community with concrete measures to make
public areas, private gardens and local schools
more bee friendly. Schwartau was ranked
#2 in the State of Schleswig-Holstein, a truly
remarkable result. The city of Bad Schwartau
initiated its first ‘Bee Day’ and created a lot of
awareness among members
of the community.
12 | hero group sustainability brochure
environmental sustainability
logistics footprint
Transportation is an inevitable consequence of
consumerism, so we are constantly striving to
reduce our logistics footprint to a minimum.
In 2016, our logistic footprint was 57 CO2e /mt
and we plan to bring this down to 56 CO2e /mt
in 2017.
Various programs have been under way over
the years, such as finding local suppliers, using
Lean & Green transport fleets and minimizing
business travel.
In Spain, we reduced transportation by shifting
to metal closure supply from Barcelona rather
than Hannover. Also, most of our glass jars are
produced in local furnaces. Beech-Nut buys
nearly all its requirements in North America,
and one-third of all ingredients and all glass
jars are sourced locally, from New York State.
Hero Turkey increased the number of big bags
loaded on a truck from 20 to 22. Similarly, the
number of pallets for export loaded into a
container increased from 24 to 25. As a result,
the number of international trips decreased,
both on the Spain to Turkey route and the
Turkey to MEA region. With recipe changes,
banana was partially replaced by local fruit.
Thanks to this change, the transport of
bananas was partially replaced by domestic
transportation. Hero Turkey also started to
source organic apricot puree from Turkey
instead of Spain. All this resulted in an effective
saving of 17.6 tons CO2 /year.
In the Netherlands, Hero Benelux only works
with logistic service providers who use Lean &
Green Programs so as to minimize CO2
emissions.
Hero Switzerland use a supplier that uses
trucks with Euro 6 certified engines, which
have significantly lower NOx emissions – 0.4
versus 2.0 for Euro 5 – and half the fine particle
emissions. For example, more than 90 % of
packaging for our Swiss plant is bought from
Switzerland or neighboring countries.
In an effort to address our downstream
sustainability, we are working on optimizing
distribution, including our transportation
network and warehousing. For example, our
Swedish operations reducing their logistics
footprint by moving the warehouse hub to
Reducing our logistic footprint
reduces costs and helps
preserve the environment
environmental sustainability
central Sweden. In the Netherlands, we
participate in the GROEI network where we
team up with Heinz, SCA, and our main
customers to increase truckload size and
delivery synchronization. In a similar effort
Organix teamed up with one of their retail
customers. Pioneering alternative energy
usage in distribution, Organix has been working
with logistics provider Howard Tenens for the
last 10 years. Howard Tenens transports our
product with dual-fuel trucks, operating on a
mixture of biomethane and diesel, which
produces less-harmful air pollutants.
Hero Netherlands’ distribution for all ambient
products is carbon neutral, where CO2 is offset
by Green Care projects. In our own factories
and warehouses, we increasingly use electric
forklifts.
13 | hero group sustainability brochure
social sustainability
nutrition today, health tomorrow
social sustainability
14 | hero group sustainability brochure
Quality matters
We believe the best investment we can make is in
the health and safety of our consumers,
especially the youngest. This is why we strive to
introduce products that improve consumers’ diet
and provide healthy nutrition. Based on this idea,
we believe the goodness of nature should be the
basis for infant nutrition, and this forms the
guiding principle for our infant food mission,
namely Nutrition Today, Health Tomorrow®. We
support the World Health Organization’s recom-
mendation of exclusive breastfeeding up to six
months, and continued breastfeeding with
appropriate complementary foods up to two
years and beyond. When the mother is unable
to breast-feed, we provide a safe and nutrition-
ally-adequate breast milk substitute as well as
balanced and complete baby food. We offer a new
approach to infant and toddler nutrition, and
incorporate the latest scientific evidence to
ensure that our infant and weaning food supports
the development and healthy growth of babies
and toddlers into healthy children and adults. We
do this by working with our Hero Institute for
Infant Nutrition (HIIN) and our Scientific Advisory
Board, which is constituted of an independent
group of renowned pediatricians and nutritionists.
The Hero Group re-launched its Quality Policy in
2015, defining the values that we hold to heart.
Values
Goodness of nature
1 Authenticity: We use the best and freshest
natural ingredients available just as our
consumers would in their own kitchens.
2 Minimal processing: Conserving the good-
ness of nature means adopting production
methods to minimize processing, so our
products are as close to ‘home-made’ as
possible.
Commitment to sustainability, health
and responsible communication
3 Trust: It is important to be recognized for our
respect for nature, our expertise in nutrition,
and the manner in which we implement
these factors sustainably in our products.
4 Health: We continuously strive to introduce
new products that improve our consumers’
nutrition.
Preconditions
5 Safety: Food safety is our most important
value, a non-negotiable principle which can-
not under any circumstances be compro-
mised. Our company vision, United Local
Heroes, means that everyone at Hero, no
matter what part of the business and wher-
ever in the world they work, is responsible
for ensuring our high quality and safety
standards.
6 Competitiveness: Ensuring the survival of
our company means delivering our mission
over the long term and achieving sustainable
growth for the company. The satisfaction of
our customers ensures our competitiveness
and is the most important basis for our long-
term corporate success.
social sustainability
The HIIN philosophy
Early nutrition during the gestation and the
first years of life, the so-called first 1,000 days,
has a key influence on health and development
outcomes in later life. This includes the risk of
suffering from obesity and related chronic
illnesses, such as diabetes or metabolic
syndrome later in life.
social sustainability
nutrition today, health tomorrow
15 | hero group sustainability brochure
Our commitment of
Nutrition Today, Health Tomorrow
At Hero, we believe the goodness of nature
should be the basis of infant nutrition. For our
infant formulas we use ingredients naturally
present in breast milk and our baby foods are
designed to offer a balanced and natural diet.
We work with the freshest and most carefully-
selected ingredients. We do not add preserva-
tives. We process our baby and toddler foods in
such a way so as to conserve as much of their
natural value and real taste possible – like
nature intended.
We offer a new approach to infant and toddler
nutrition and incorporate the latest scientific
evidence to ensure that our infant and weaning
foods support the development and healthy
growth of babies and toddlers into healthy
children and adults. We do this by working our
Hero Institute for Infant Nutrition, and our
Scientific Advisory Board constituted by an
independent group of internationally reputed
pediatricians and nutritionists.
We collaborate closely with universities, not
only to get access to the latest information, but
also to actively support research in infant food
science.
Our commitment is to comply with all internal
requirements and external quality and food
safety regulations and legislations. Food safety
is our most important value, a non-negotiable
principle that cannot under any circumstances
be compromised. Also, we promote the same,
high standards across the board.
We follow international food safety and quality
standards including GFSI-recognized global
quality and food safety standards and globally
recognized ISO 9001, BRC Agents & Brokers
Standards and our compliance with these
standards is certified by independent third
parties, as well as through internal audits. These
standards focus on product safety, quality, legal
compliance, including strong consumer and
customer focus, the motivation and implication
of top management, as well as being responsible
for maintaining an effective chain of traceability
with a continuous improvement perspective.
The United Nations’ Food and Agriculture
Organization (FAO) defines the food chain
approach as recognition that responsibility for
the supply of food that is safe, healthy and
nutritious is shared along the entire food chain.
This value, therefore, applies to all stakeholders
involved with the production, processing, trade,
and consumption of food. We expect our
partners to align with our requirements around
food safety and compliance, and we work
closely with local authorities to ensure that we
comply with local legal requirements. We
monitor our suppliers’ compliance through
Sedex. Under our continuous improvement
scheme, we strive to update our solutions for
contamination detection in our plants. In
Schwartau, we have evaluated new ‘foreign
body detection technology’ with very promising
results. We are going to implement this state-
of-the-art technology to further improve the
food safety of our jams.
Nutrition today,
health tomorrow
social sustainability
16 | hero group sustainability brochure
employee health & safety
We believe it’s our 4,300+ employees
who make our company successful.
The proactive elimination of acci-
dents, injuries, and illness is a way
of life at Hero.
Our Group entities have implemented health and
safety rules in line with local regulations and
certification standards as claimed by our entities,
such as OHSAS 18001. Beyond that, caring for
each other is a core part of our Hero company
values. Our entities support this with local
employee programs. For example, The Semper
Way in Sweden, Naturally Healthy in the
Netherlands, and We do Safety Better at
Signature Brands and Echt gut gemacht at
Schwartau, Germany. All our entities have
appointed a safety committee or safety officer
and conduct regular training programs to
instruct employees on safety procedures,
prevention practices, and first aid. We track ‘Lost
work day case accident rate’ as a Group key per-
formance indicator. By accepting the mutual
responsibility on working safely, we continue to
reduce injuries and illnesses, thereby contributing
to the well-being of one another and the
success of the company as a whole. The
significant reduction of accidents last year is
clear evidence of this. Between 2013 and 2016,
the rate dropped from 8.1 to 3.0. At Schwartau,
the Work Safety Committee regularly organizes
shop floor meetings to identify and address
issues and promote activities that promote
the health and safety of workers. Awareness
campaigns are held through intranet and visuali-
zation of accident figures, apart from a focus on
occupational safety as part of our Continuous
Improvement Process (CIP).
Schwartau has also implemented an emergency
child care system. The way this works is that when
the regular care is not available (for example,
school is closed or the child is take ill) and the
presence of the parents is required at the
company because of work commitments, the
emergency child care service takes care of the
child. Hero Turkey started to mill its rice flour in
its plant and manual dumping of 50 kg flour sacks
were changed to automatic dumping of 1,000 kg
rice big bags.
(4) Lost Work day case accident rate = Total absent working days due to accidents / Total hours worked x 200,000 (=the average worked hours per year for a company of 100 employees)
Caring for each other
is a core part of
our company values
social sustainability
lost work day case accident rate(4)
average of Hero Group operations
2013
8.1
2017 target
0.0
2016
3.0
17 | hero group sustainability brochure
social sustainability
As a result, the manual handling of heavy 50 kg
sacks was eliminated. By installation of CCTV
and access control systems, internal and exter-
nal security levels were increased. A resting
area was built in the garden to offer employees
an alternative place to spend their free time.
Entertainment activities were organized every
quarter, such as going to cinema and lunch with
blue collar workers to increase their motivation.
A waste collection area was built next to plant
to comply with legal requirements. In several
points within the plant, barriers and ladders
were installed to eliminate accident risks.
Signature Brands in the US has taken similar
measures. These include the installation of guard
rails, replacing of unsafe stairways and scissor
lifts, additional fire protection, and hearing
studies at the production plants. Additionally,
new policies and procedures were introduced,
such as an enhanced personal protection equip-
ment policy for workers and fire hazard training.
Organix received regional awards for promoting
sustainable travel, such as the ‘Bike to Work’
scheme, and the SME Employer of the Year. Hero
Switzerland held a number of training sessions
throughout the year, including sensory training,
business ethics and work safety, and Business
Warehouse (BW) training.
At Hero Spain, the ongoing Lean System Hero
focused on continuous improvement, with
particular emphasis on horizontal and vertical
integration of departments that have processes
which can affect different areas. Health infor-
mation campaigns are held regularly and are
aimed at healthy nutrition, recommended
vacations and others. Furthermore, medical
specialists visit the Hero Spain sites to help with
detection of cancer among workers. Hero Spain
can also boast the introduction of 59 improve-
ments at their premises, including acoustic
comfort, new lighting and increased pedestrian
safety at plants.
At Hero MEA, extensive training sessions
on health & safety were held, resulting in an
accident rate reduction. Comprehensive fire -
fighting equipment was introduced at the new
factory in Egypt. The efforts paid off and the
company received OHSAS 18001 certification
towards the end of 2015.
We run numerous activities to encourage our
employees to live a healthier life.
- In the USA and Sweden, we promote well-being
and preventive measures (exercising, quit
smoking) with health care and fitness center
allowances.
- In Switzerland, the Netherlands, Spain, and
Germany, sports programs are sponsored, for
example renting a gym for employee soccer
games or by organizing walking / running
events.
- Switzerland offers free annual flu shots.
- In Spain, we run campaigns on food allergies
and controlling blood pressure.
- In the Netherlands, employees are offered a
FITcard giving guidance to a healthier lifestyle.
18 | hero group sustainability brochure
Fair Practices
To codify our business principles we have
introduced the Hero Code of Conduct. We strive
to act with integrity, loyalty, honesty, and in full
compliance with all applicable laws.
We endorse fair practices in terms of:
- human rights
- non-discrimination
- child labor
- forced and compulsory labor
- rights of association
- anti-corruption
- anti-competitive behavior
[as defined by the United Nations Global Compact (UNGC) and the International Labor Organization (ILO)]
All our entities have adopted these principles
in their local policies. For example, extensive
employee handbooks are used in the US and
Germany, while a Code of Ethics and Conduct
is signed by every employee in Spain. In
addition, the Global Compact Progress Report
has been completed. National regulations are
referred to in other countries, such as Switzer-
land or Sweden.
We are assessing our sites’ compliance with
the Hero Code of Conduct through the Sedex
platform and track results through the Group
key performance indicators.
As detailed in the chapter on upstream
sustainability, we also rolled out our Hero Code
of Conduct to our suppliers and co-packers,
and are tracking compliance through our Sedex
supplier assessments. The results flow into
our supplier audit schemes.
Hero Code of Conduct (PDF)
social sustainability
19 | hero group sustainability brochure
health & safety
work day case accident rate down 63% since 2013
20 | hero group sustainability brochure
Apart from their bee careful efforts, the team
at Schwartau, Germany, have made donations
to regional schools and towards an initiative
that fulfils dreams of children suffering from
cancer. Schwartau have also successfully com-
pleted their second GRI Sustainability Report.
Hero Turkey donated 37.000 baby food jars to
the Foundations to help children and families
displaced by the ongoing civil war in Syria. In
addition, the Social@Hero team cooperated
with the Ministry of Education and set up a
computer class consisting of 25 computers for
a local primary school. The company general
manager held quarterly meetings to support
open communication between employees and
managers.
In the USA, Signature Brands sponsors fund-
raisers for the ARC Marion Foundation which
benefits developmentally and intellectually
disabled people. Staff members participate in
a program called Adopt an Angel for the
holiday season, providing wrapped gifts for
each ARC angel.
Each year, Signature Brands partners with a
local elementary school and sponsors the
Teacher of the Year Award, celebrating out-
standing teachers in our community. In
addition, Signature Brands sponsored the ren-
ovation of the local gym for the Boys’ and Girls’
Club, which is directly across the street from
the Decorating Plant. Many of the employees’
school age children participate in after school
and summer programs at this local facility.
Finally, close to $20,000 was raised towards the
local United Way and Signature Brands continues
to have a great deal of employee engagement
for the American Heart Association and the
March of Dimes, which researches premature
shared value
Beyond providing healthy and safe food to millions of
consumers, creating direct employment for more than
4,300 people and thousands of additional jobs at our
business partners, we are also giving back to society
in terms of a multitude of local projects – many with
positive resonance for our brands or our image in the
talent market.
social sustainability
births and provides financial support to
families in need due to premature birth.
Employees participate in local ‘Walks’ for both
the American Heart Association and March of
Dimes with over 100 participants from Signa-
ture Brands and their families.
Our team at Organix in the UK works with local
and UK-wide businesses, NV charities, cam-
paign bodies, and government groups to high-
light the company’s unique working environ-
ment, business ethics and organic approach.
HR work was also carried out with local schools
and colleges to provide support to career days,
working with students. At Christmas time, an
initiative was launched to allow members of
staff to participate in various community
projects. The No Junk Challenge campaign
continued with the team launching a social
media initiative with parents to share insights
on the challenges of feeding children healthily.
21 | hero group sustainability brochure
At Hero Benelux the team offered healthy
nutrition courses for children at primary
schools in the Netherlands, while the Baby
Digest magazine for health care professionals
was published three times. Furthermore, the
team partnered with local colleges for intern-
ships and worked with a national organization
called JOGG that aims to encourage a healthy
weight among young children.
In Spain, our team implemented numerous
projects. These included Solidarity Penny in
which colleagues gave up the cents part of
their salaries towards good causes. The team
collaborated with sports organizations across
Murcia and the entire country and held a
collection of plastic caps to help children with
health problems. Hero Spain worked with
ONCE, an organization that supports blind
people, and together implemented Braille
labelling on certain products. A healthy break-
fast day for school children was held in
cooperation of the community Townhall.
Internally, a family day was held to highlight the
work-life balance and help create a unique
Hero family. The company general manager
also held regular breakfast meetings with staff
members to open communication doors
between management and workers.
In Egypt, we donate to a hospital that treats
cancer patients and run a ‘donation box’ for our
employees to support good causes. We create
industry awareness by welcoming primary
school visits to our factory, and give practical
training to students from numerous universities.
In the Czech Republic, healthy snack Corny
was the partner sponsoring the national high
school athletics competition for young
students. A total of 15,600 students attended
the events, held over three rounds (district,
regional and national).
In Switzerland, several charity organizations
like Caritas or Tischlein Deck Dich were
supported with food. Donations of infant milks
were also made towards children suffering in
the Ukraine, while biscuits and pouches were
donated to refugee children in Greece.
It’s more than just the
bottom line -
it’s about giving something
back to our society
social sustainability
22 | hero group sustainability brochure
© Hero AG, Lenzburg, Switzerland, 2017.Full or partial reproduction of graphics and texts is not allowed without the written permission of Hero.
Separate Hero Group company sustainability reports
Germany (Schwartau)
Spain (Hero Spain)