7/30/2019 Sustainability - Being Green
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MANAGEMENT CONSULTINGBuilding a green future canhelp your
business grow.
www.ninemileco.com
NINE MILM a n a g e m e n t C o n s u l tBeingGreen
Fully 95% of the worlds 250 largest firms regularly report on
their environmental performance,highlighting their commitment to
sustainability as a tool for reducing risk, improving
efficiency,driving innovation, and building intangible value. In
many companies, sustainability activities havedelivered increases
in revenue and profits. - Harvard Business Review, March 2012
The problem is simple. Its generally cheaper to buy the product
that has a worse impact on its
environment than the equivalent product that does less harm.
Higher cost to planet does nottranslate to higher price to
customer. Of course, this is due to the fact that businesses are
rarelyobliged to pay for the full toll their operations take on the
world. Because many of these impacts havebeen hard to gauge with
any precisionor to assign to individual businesses with
fairnesstheircosts have remained external to businesses
accounting...
But what if those externalized costs could be quantified and
assigned? What if we could get to thepoint where the lowest-priced
T-shirt was also the one doing the least harm to the planet and
society?In that scenario, consumers bargain hunting would align
perfectly with business practices that sustaina healthy and just
world, and powerful market forces would be put in the service of
sustainabilitysgoals. This is not a flash of brilliance on our
partits what sustainability theorists have said all along.True cost
accounting has long been the holy grail of the movement. - Harvard
Business Review,October 2011
Top Sustainability Trends:
One-in-six CFOs are very involved witsustainability.
Businesses reducing consumption by geconsumers and others to buy
fewer andmore durable goods is gaining moment
Green Gamification: rewarding greenbehaviour with points,
badges,leaderboards, and other fun activities.
Sustainable mobility helping to reducetraffic congestion - new
business modeloffering group-vehicle sharing, and peeto-peer car
sharing.
Cleantech survives crisis of confidence amore businesses are
investing in solar awind.
2012 State of Green Business Report
The Empire State Building was able to save $4.4 million annually
just from retrofittingwindows, light fixtures, and insulation. The
New York Stock Exchange was able to do the same.
This trend is now catching the eye of small-to-medium size
businesses who areadopting green strategies to reduce their
operating costs.
The common misconception that companies have about being Green
is that being environmentally sustainable costs money, leads to
inefficient operations,high product costs, and ultimately lower
margins affecting the bottom line. This commonly held belief
couldnt be further from the truth. Being Green
doesnt mean that a company has to sacrifice its profits as a
result it can actually result in the direct opposite. A Green
company is a company that focuseson how to limit its impact on the
environment, develop an environmentally-conscious attitude, and
increase revenues.
There are many ways that your company can be Green too:
Greenhouse Gas Inventory Analysis, Product Life Cycle Analysis,
Electricity Consumption &Emissions Reductions, Retrofit &
Redesign of Company Offices, Reduce Consumption in Daily
Operations, Efficient Supply Chain Networks, andDeveloping a Carbon
Neutral Strategy.
Copyright 2012. All Rights Reserved. The Nine Mile Management
Consult
