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Sustainability and the Green Industry
GTLE – January 5, 2009GTLE – January 5, 2009
Bob DoliboisBob Dolibois
ANLA Executive Vice PresidentANLA Executive Vice President
Foreword: ANLA
National trade association founded in 1876National trade association founded in 1876 Members: businesses that grow, distribute, Members: businesses that grow, distribute,
retail, install and care for landscape plants.retail, install and care for landscape plants. Two functions:Two functions:
Represent the industryRepresent the industry before before governmentgovernment
Improve the Improve the success and profitabilitysuccess and profitability of of its member businessesits member businesses
Represent Industry Interests
Federal legislation and regulationFederal legislation and regulation Four-person team of experts on staffFour-person team of experts on staff Hired consultants on labor, tax and Hired consultants on labor, tax and
OSHAOSHA Lighthouse Program: Partnership with Lighthouse Program: Partnership with
states to form a grassroots network of states to form a grassroots network of 15,000 industry businesses15,000 industry businesses
Thank you MNLA!Thank you MNLA!
Success and Profitability
Business development programsBusiness development programs Management ClinicManagement Clinic Sector toursSector tours Garden Center University/Landscape Business Garden Center University/Landscape Business
ManagementManagement NetworkingNetworking
ANLA ANLA ConnectConnect GrowerGrower Connect Connect
Sustainability...
Why this trend and why now?Why this trend and why now?
What is “sustainability”?What is “sustainability”?
What does sustainability mean for the Green What does sustainability mean for the Green
Industry? Industry?
Major initiatives affecting the industryMajor initiatives affecting the industry
Why this trend and why now?
The bigger picture of consumer interestThe bigger picture of consumer interest Aging and wellnessAging and wellness WealthWealth Environmental movement and life Environmental movement and life
purposepurpose Changing economic patterns and Changing economic patterns and
globalizationglobalization
Sustainability: What it is not...
Just a political term or movementJust a political term or movement
Just “the Green Party”Just “the Green Party”
Just about stopping growth and human Just about stopping growth and human
progressprogress
A soft, warm, fuzzy, do-gooder conceptA soft, warm, fuzzy, do-gooder concept
(Beware of “tripwire” words!)(Beware of “tripwire” words!)
Sustainability is about:
Continuing many things we’re doing nowContinuing many things we’re doing now
Discontinuing some things we’re doing nowDiscontinuing some things we’re doing now
Doing some things we do now, but doingDoing some things we do now, but doing
them differentlythem differently
Overview
Why this trend and why now?Why this trend and why now?
What is “sustainability”?What is “sustainability”?
What does sustainability mean for the Green What does sustainability mean for the Green
Industry?Industry?
Major initiatives affecting the industryMajor initiatives affecting the industry
Sustainability is...
A long-standing concept and a “given” in A long-standing concept and a “given” in most of historymost of history
Marrying of modern science and Marrying of modern science and technology with the historical concepttechnology with the historical concept
Grounded in the concepts of growth and Grounded in the concepts of growth and profitabilityprofitability
Definition of Sustainability:
Sustainability: Sustainability: “The ability to continue a “The ability to continue a defined behavior indefinitely.”defined behavior indefinitely.”
Sustainable practices: Sustainable practices: “Meets the needs of the “Meets the needs of the present without compromising the ability of present without compromising the ability of future generations to meet their own needs.”future generations to meet their own needs.”
“Cradle to Cradle” Doctrine
Hannover Principles - 2002Hannover Principles - 2002
William McDonoughWilliam McDonough, architect and visionary, architect and visionary
Industrial revolution: “takes, makes, wastes”Industrial revolution: “takes, makes, wastes”
Regulation: Regulation:
A failure of designA failure of design
Being “less bad” is not sustainableBeing “less bad” is not sustainable
Sustainability: includes growth and profitabilitySustainability: includes growth and profitability
Sustainability “Building Blocks”
PlanetPlanet
People People
ProfitsProfits
PLANET
Waste = FoodWaste = Food ““Terminal” consumption: Throw it Terminal” consumption: Throw it awayaway Dual MetabolismDual Metabolism
Biological metabolismBiological metabolism Technical metabolismTechnical metabolism
PLANET (cont’d)
Re-engineerRe-engineer
ReuseReuse
RevertRevert
RecycleRecycle
PEOPLE
Human rightsHuman rights Social responsibilitySocial responsibility “ “Local” communityLocal” community Labor protectionsLabor protections
PROFITS
Growth is both essential and goodGrowth is both essential and good
Defining economic value: “eco-services”Defining economic value: “eco-services”
Challenge: Assimilating profitability into Challenge: Assimilating profitability into
accreditation programs and regulation accreditation programs and regulation
Dilemma: Organic vs. Sustainable
Which is the chicken, which is the Which is the chicken, which is the egg, and which comes first?egg, and which comes first?
Overview
Why this trend and why now?Why this trend and why now?
What is “sustainability”?What is “sustainability”?
What does sustainability mean for the Green What does sustainability mean for the Green
Industry?Industry?
Major initiatives affecting the industryMajor initiatives affecting the industry
Industry history
Fruit trees and windbreaks/Major estatesFruit trees and windbreaks/Major estates Post-WWII:Post-WWII:
Middle class homeownership: suburbiaMiddle class homeownership: suburbia Garden center retailingGarden center retailing DisneylandDisneyland
’’70s: Highway beautification70s: Highway beautification ’’80s: commercial suburbia and office parks80s: commercial suburbia and office parks
The Last Frontier
Greening of the cities:Greening of the cities: Parks & greenbeltsParks & greenbelts Urban villagesUrban villages Green buildingsGreen buildings Bio-remediationBio-remediation
Landscape restoration and rehabilitationLandscape restoration and rehabilitation
Implications: Plant production
Leaders in agriculture alreadyLeaders in agriculture already Water recyclingWater recycling IPMIPM Role of landscape plantsRole of landscape plants
Controversial issuesControversial issues B&BB&B Invasive plantsInvasive plants PlasticPlastic Local-grownLocal-grown LaborLabor
Implications: Landscape
Role of landscapingRole of landscaping Cooling and air scrubbingCooling and air scrubbing Green roofs and buffersGreen roofs and buffers Interior plantscapingInterior plantscaping
Controversial issuesControversial issues Water useWater use YardwasteYardwaste
Implications for Retailing
Appeal to customer baseAppeal to customer base Experience-based retailingExperience-based retailing Attractiveness of employmentAttractiveness of employment Controversial issuesControversial issues
Consumer use of pesticidesConsumer use of pesticides Plant palette/local-grownPlant palette/local-grown
Implications for Hort Distribution
““All of the above”All of the above” Re-engineering opportunitiesRe-engineering opportunities Controversial issuesControversial issues
Those pots and flatsThose pots and flats Some other product linesSome other product lines SourcingSourcing Materials handlingMaterials handling
More from our panelistsMore from our panelists
Overview
Why this trend and why now?Why this trend and why now?
What is “sustainability”?What is “sustainability”?
What does sustainability mean for the Green What does sustainability mean for the Green
Industry?Industry?
Major initiatives affecting the industryMajor initiatives affecting the industry
Major Initiatives affecting us
Sustainable Sites Initiative (SSI) Sustainable Sites Initiative (SSI)
Draft ANSI Standard on Sustainable Draft ANSI Standard on Sustainable
Agriculture Agriculture
Valuing the Landscape: Economically and Valuing the Landscape: Economically and
EnvironmentallyEnvironmentally
Sustainable Sites Initiative (SSI)
Launched by ASLA, LBJ Wildflower Launched by ASLA, LBJ Wildflower Center and U.S. Botanic GardenCenter and U.S. Botanic Garden
Modeled after LEED Rating system for Modeled after LEED Rating system for “Green Buildings”“Green Buildings”
Rating system for building landscapes, Rating system for building landscapes, parks, transportation corridors and parks, transportation corridors and streetscapes streetscapes
SSI Status
Draft guidelines and criteria on website (Draft guidelines and criteria on website (www.sustainablesites.orgwww.sustainablesites.org) )
Draft report responses: January 20, 2009Draft report responses: January 20, 2009 Field testing in 2009Field testing in 2009 ANLA is involved in this programANLA is involved in this program
ANSI Standard on Sustainable Ag
ANSI Standard Development ProcessANSI Standard Development Process Draft standard introduced by Scientific Draft standard introduced by Scientific
Certification Systems (SCS) and Leonardo Certification Systems (SCS) and Leonardo Academy – Academy – Now shelvedNow shelved
Starting process overStarting process over
Valuing the Landscape: Economically
Landscaping: increases in value over timeLandscaping: increases in value over time Challenge: Assessing monetary value of Challenge: Assessing monetary value of
installed plant materialinstalled plant material Solution: Data base of plant price pointsSolution: Data base of plant price points Now: Insurance is available!Now: Insurance is available!
www.liveassetinsurance.comwww.liveassetinsurance.com
Valuing the Landscape:Environmentally
National green associations collaborating National green associations collaborating on research and information on research and information
Defining the monetary value of “ecosystem Defining the monetary value of “ecosystem services” of installed landscapesservices” of installed landscapes
Best argument for access to water for the Best argument for access to water for the installed landscape!installed landscape!
Overview
Why this trend and why now?Why this trend and why now?
What is “sustainability”?What is “sustainability”?
What does sustainability mean for the Green Industry?What does sustainability mean for the Green Industry?
Major initiatives affecting the industryMajor initiatives affecting the industry
Questions?Questions?