"Survival of the Adaptable" - Presentation to BTI Team M&A

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  • 1. Survival of the Most AdaptableIntroductory Presentation to BTI Group2/8/2011 2011 by Zoom Sales & Marketing 1

2. Bruce Rossiter President Zoom Industries Acquiring companies to increase their value Zoom Sales & Marketing Generating strategic sales and business leads Silicon Valley AMA Chairman & Host of the Emerging Media Morning Forum Board of Directors Certified Social Media Strategist Former business broker operating in LosAngeles brossiter@zoomsales.biz408-260-52492/8/2011 2011 by Zoom Sales & Marketing2 3. Good morning My name is Bruce Rossiter. I was invited to give a brief rundown aboutZoom Sales & Marketing and Zoom Industries. Ill do that by giving you some good news andsome bad news.2/8/2011 2011 by Zoom Sales & Marketing 3 4. The good news We know the good news. More businessesthan ever will be sold over the next 10 years. Between Jan. 1 and Dec. 31, 2011, more than7,000 people will turn 65 every day of theyear. Many own businesses they must sell.2/8/2011 2011 by Zoom Sales & Marketing 4 5. The bad news is best described by severalexperts as to the problems we face.2/8/2011 2011 by Zoom Sales & Marketing 5 6. Forrester research paperForrester Research explains in a new paper* that in thefuture there will only be two types of companies: Those that are agile and adapt to consumerschanging media behavior, and Those that go out of business. *CMO Mandate: Adapt or Perish by Chris Stutzman for CMO & Marketing Leadership Professionals. 11/10/20102/8/2011 2011 by Zoom Sales & Marketing6 7. Wall Street Journals op-ed page recently stated: this new, exponentially expanding world of information technologies isnow creating permanent instability .. It disrupts everything it touches. It overturned the entire musicindustry... . Barack Obama and the Democrats just got hit with the same disruptiveforce. The viral dissemination of ObamaCare information fed directly intothe historic November election shellacking.. Nor is it obvious how Businesses should adapt to an exponentially largerpopulation of always-engaged people. * Daniel Henninger, Stabilitys End , WSJ, 2/3/20112/8/2011 2011 by Zoom Sales & Marketing 7 8. We have seen daunting examples ofbusiness disruption: The house bubble collapse, abetted by media, The Education market, with iPads replacing books, The publishing business facing free content everywhere, Unemployment remaining high due to outdated labor skills,Courtesy of The Traveling Richters2/8/2011 2011 by Zoom Sales & Marketing8 9. The rapid spread and pervasive amount of information isa common denominator, The availability of digital platforms to over two-thirds ofearths population is the second factor. Mobile telephones (4.6 billion worldwide)* Facebook (over 500 million users)** *http://www.cbsnews.com/stories/2010/02/15/business/main6209772.shtml **http://www.facebook.com/press/info.php?statistics Courtesy of brainz.com 2/8/2011 2011 by Zoom Sales & Marketing9 10. Here is how we must adapt (adapted from the Forrester Paper as applied to businesses)The five habits of highlyadaptive businesses include: Accept change, Dare the status quo, Act continuously, Participate personally, Tear down boundaries.Courtesy of Left Field Cinema2/8/2011 2011 by Zoom Sales & Marketing 10 11. Marketing leads the way in helping businesses adapt to changeMarketing has undergone a seismic shift in the last five yearsintegrating social media with traditional marketing. It haslearned to adapt from one-directional messaging (ads) to two-way conversations through Social Media. If we dont all adaptto these new Social Media methods, our competitors will teachus how. But only after they own most of the market.2/8/2011 2011 by Zoom Sales & Marketing 11 12. As a group, especially in Social Media,we are not in good shapeZoom looked at 12 business opportunitywebsites that included the two BTI Group sites.(No chart identifies any single website). Where do we stand as to using Social Media?2/8/2011 2011 by Zoom Sales & Marketing 12 13. We have a long way to go 50% do not rank at all. Only 17% rank less than 1 million2/8/2011 2011 by Zoom Sales & Marketing 13 14. Only 8% of our websites are Social Media enabled. Only 16% have a blog. Websites 2.0 that are Social Media EnabledWebsitesWeb 2.0 Blog 1 No No 2 No No 3 No No 4 No No 5 No No 6 No No 7 No No 8 No No 9 No No10 No No11 No Yes12 YesYes2/8/2011 2011 by Zoom Sales & Marketing14 15. How to adapt your marketingCourtesy of GetFit.SAMHSA.Gov The first step - take a diagnostic test to assessyour organizations marketing adaptability. This will give you actionable insights to: Gauge the intensity of the effort required. Identify weak links. Prioritize efforts to become more adaptive.2/8/2011 2011 by Zoom Sales & Marketing 15 16. There is more we can do together Marketing - Change to Social Media enabled and optimizedwebsites, Sales Update our sales skills to the most effective sellingmethods, Differentiate functional breakdown of skills: Main Street Only do this if you can become the Craigslistof business opportunities, M & A Many brokers have or will want to gravitate to thislevel of expertise and financial rewards, Create a core group of individuals - keep the passionalive for ongoing adaptation.2/8/2011 2011 by Zoom Sales & Marketing 16 17. Heres what we do Zoom helps you become much moremarketing and sales adept by: Generating business and sales leads for you, or teaching you how, Building Web 2.0 websites (social media enabled, including blogs), Writing and supplying content to Web 2.0 sites and blogs, Optimizing Web 2.0 sites and blogs so you are visible and findable in searches by your target markets.2/8/2011 2011 by Zoom Sales & Marketing 17 18. Why is a blog important?In a nutshell, a blog allows several things to occur: It allows you to show your expertise through yourwritings. People develop trust when they believe you arean expert, It allows your readers to engage with you through theircomments, Unlike newsletters, blogs can be linked to hundreds ifnot thousands of other sites and platforms, Blogs increase your websites visibility and ranking, Blogs help you dominate the results on a Google search, Unlike ads, blogs live on for years, constantly giving youexposure in the topic areas of your articles.2/8/2011 2011 by Zoom Sales & Marketing 18 19. An important Zoom specialty - optimizingblogsTechnorati has accounted for over126,000,000 bloggers worldwide*Your readership multiplies dramaticallywhen you optimize your blogs*As tracked by BlogPulse, http://royal.pingdom.com/2010/01/22/internet-2009-in-numbers/.11/23/2010 19 20. eCairns readership increased 1000% whenthey started optimizing their blogs Readership increased from 150 average users to 1,500 average readers. eCairn had two blogs that spiked at over 6,000 readers. Their traffic rank puts them at 30,000 out of 234 million blogs.2/8/2011 2011 by Zoom Sales & Marketing20 21. This picture contains about 37,000 ants. It would take another3370of these charts to represent the number of bloggers.11/23/2010 22. How do you communicate with 126,000,000 bloggers?The usual way is one at a time.11/23/201022 23. Influencer Target Marketing targets Influencers to pass on the message to theirnetwork.11/23/2010 23 24. Influencer Target Marketing is becoming as important astargeting to a companys potential customers. A company can not afford to address just its potential customers. It must direct its messages andconversations toward influencersthat engage with its potentialcustomers. 25. Zoom Industries - an important buyerOur Overall Goal:Acquire companies and increase their value.We Offer Two Options for sellers to achieve their goals: Provide liquidity to minority shareholders, Purchase the total company.Prior to Zoom, its principals have been involved in: Financings, M&As, or profit improvement projects for over onehundred companies, These transactions represent over $600 million of capital.2/8/2011 2011 by Zoom Sales & Marketing 25 26. Thank you I would like to meet each of you to see how weeach can supercharge our respective businesses. Please reach out and let me know your interests.brossiter@zoomsales.biz orbrossiter@zoomindustries.biz 408-260-5249 (Santa Clara) and 408-456-6920 (San Jose)2/8/2011 2011 by Zoom Sales & Marketing26