1. Surveys and Peer Feedback for IdeaGender MaleHow old are you? 18How could the idea be improved? As of present, I think this is a very solid idea. Aslong as it sticks to the lyrical narrative it will be ahighly successful video, my only concern is thenumber of shots required to communicate themessage.What elements of the idea did you like/dislike? I particularly enjoy the relatable content of theidea and its narrative.As an idea, does it appeal to you as the targetaudience?Most certainly.Do you think it would fit in the current scene ofmusic videos?Without a doubt.Do you have any further comments? Other than that I feel this is a very strong ideaand concept, I look forward to viewing the finalproduct.Gender MaleHow old are you? 18How could the idea be improved? Have the video black and white until he puts hisshoes on.What elements of the idea did you like/dislike? I like the idea that he has a good day after he hashis new shoes on because it relates to the song.As an idea, does it appeal to you as the targetaudience?Yes this would appeal to me, and could work asan advert for shoes also.Do you think it would fit in the current scene ofmusic videos?Yes definitely. You get some strange musicvideos but this one would fit in with the song.Do you have any further comments? It sounds great!Gender FemaleHow old are you? 18How could the idea be improved? Try and make sure the sun is shining when he ishappy and when he is sad make sure it is coldand cloudy.What elements of the idea did you like/dislike? I liked the idea its well thought through, I thinkit will work well.As an idea, does it appeal to you as the targetaudience?Yes as I am a teenager and we all go through thestages of feeling rubbish and sometime whenour mums take us shopping it cheers us up, so Ican relate when he buys new shoes and he feelson top of the world.Do you think it would fit in the current scene ofmusic videos?Yes I do, everyone now a days every young teenhas problems with self-image, and teens willtake a real interest in this video as they canrelate to their idol.

2. Do you have any further comments? Make sure the shoes are enhanced, when editingthe video. As this seems to be the key part of themusic video. Well done I hope you do well andenjoy making the video and can learn somethingfrom having new shoes.Gender MaleHow old are you? 18How could the idea be improved? When first viewing the shoes, they could glow toemphasize the specialty of them.What elements of the idea did you like/dislike? I like the idea that his new shoes help his dayand self-confidence pick up.As an idea, does it appeal to you as the targetaudience?Definitely, fashion and self-image is massive inteen culture and this video will reflect that fact.Do you think it would fit in the current scene ofmusic videos?It sounds like a video that will perfectly fit in withother summer songs and videos.Do you have any further comments? Try and use lots of different and costumes, justto keep the audiences attention and self-imagetheme.After carrying out this survey for my final idea, I was given back lots of constructive ideas andcriticism. Lots of these are ideas I hadnt considered myself but will work perfectly with the moodand style of my idea. I was also pleased to find out that the idea itself was appealing and intriguingfor members of my target audience, if it wasnt so appealing people may not have been as inclinedto leave some of the constructive and development comments/answers.An idea that was mentioned a few times was the use of the shoes glowing or having a colourenhancement to really demonstrate the message of the video. Another great idea that wasmentioned was the use of black and white footage prior to the shoes being worn. This would be agreat effect and one that I had not initially thought of. I would work in a similar style to the originalWizard of Oz film, the way that life seems more dull and gloomy to begin with but then the suddenuse of colour will portray a happy and uplifting feeling for the audience.