Media pop magazine survey results

By Karan Kakkar

• I created a survey to get ideas about what people want and don't want in a popular magazine. I decided to create two surveys; one of which i printed off and gave to people in my local area. I created as second survey to distribute online.

• I used the website freeonlinesuvery.com to create a survey and decided to use twitter, my blog and facebook to share my work with people.

Introduction

GenderI surveyed 9 males and 7 females which was around the same amount of each gender allowing me to get perspective of what each gender thought

Age• My main target group was teenagers between the age 12 - 20 year olds; as they are my target audience.

• However i also asked other age groups to ensure i got a broader perspective and suggestions that i could cover in my magazine.

Who is your favorite band/artist?

•I decided not to show the results for this question as there was to much diversity.

•Every person who completed my questionnaire answered the differently. This meant there was no clear indication to one ultimate favorite.

How often do you buy a music magazine?

From these results I found that most people never or sometimespurchased a music magazine. Following my analysis I believe that to entice the audience to buy my magazine on a regular basis I needed to include information on what customers can expect in the next issue.

Do you subscribe to any music magazines?

• My results found that no one subscribed to music magazines.

• From these results i have decided that my magazine will not need a subscription

How much would you spend on a music magazine?

My results found that most people wouldn't spend over £2.49 on a magazine.

I decided to price my magazine at £2.50, as it will still allow me to make a profit and be affordable to the customer.

What is your favorite genre of music?

My next question was asking people what their favorite genre was.

I found that most people’s favourite genre was ‘Pop’ which was then followed by ‘Rock’,

My magazine will focus on pop genre.

In three words what would you associate a pop

magazine with?• Again i decided not to show the results from

this question, as there were varying responses.

• I was able to identify a number words that were frequently mentioned such as: colorful, fun and celebrities.

• If I were to do the same survey again, I would have made the audience more aware that I was going to use the results for inspiration for the name of my magazine.

• I only found one feature which came up more than once during the survey, which was advertisements.

• I understand that many customers may not find ‘ads’ very appealing so I decided not to include them in my magazine.

Are there any features of a magazine or a music

magazine which you dislike?

Would you pay more for a magazine if there was a gift

included?• My results found that most people wouldn’t pay more for magazine is a gift was included.

• I will not be including a gift in my magazine.

What colour would you associate a music magazine

with?• From my results I found that the colour people associate pop magazines with are red and blue.

• I will use red and blue throughout my magazine to meet the needs of my target audience.

What draws you into buying a music magazine?

• From my results I found interviews were the most desired part of a magazine, so I have decided to use my double page spread as an interview article to satisfy the customers demand.

How many pages would you like in a music magazine?

Most of my results showed people wanted 31 - 110 pages, I decided to go half way with 70,so that I could include all the content needed.