Survey of Viewers Hope Channel in Brazil AUGUST 2014

CONDUCTED BY THE CENTER FOR CREATIVE MINISTRY

FOR THE GENERAL CONFERENCE OFFICE OF ARCHIVES, STATISTICS & RESEARCH

Source of Data  AnonlinesurveyofviewersoftheHopeChannelwasconductedinPortugueseduringthespringof2014.AnEmailwassenttoamailinglistofindividualswhohaveregisteredwiththeHopeChannelthroughitsWebsites.Therewereatotalof14,625responsesandthisreportisbasedonthatdataset.Thestandardallowanceforsamplingerrorforasurveyofthissizeislessthantwopercentagepoints,plusorminus.

Experience with the Hope Channel

Regularviewers46%

Viewcertainprograms39%

Occasionalviewers7%

Notviewers8%

Awareness of Hope Channel Availability

5%

9%

32%

35%

75%

86%

ROKU(IPTV)

VideoonDemand

Tabletcomputerapp

Smartphoneapp

VideoontheInternet

Satellitetelevision

Usually Watch Hope Channel On …

5%

2%

3%

5%

8%

11%

28%

35%

48%

Other

VideoonDemand

Tabletcomputerapp

Smartphoneapp

Satellitedish

Cabletelevision

SteamingontheWeb

LocalTVstaWon

SubscripWonsatelliteTV

Have Ever Watched Hope Channel on Video on Demand via Cable TV

Yes13%

No87%

Day Part When Usually Watch

17%15%

25%23%

18% 18%

41%

23%

48%

57%

40%

33%

15% 15% 15%12%

0%

10%

20%

30%

40%

50%

60%

Monday-Thursday Friday Saturday Sunday

Morning A[ernoon Evening Latenight

Language Usually Watched

Portuguese90%

Otherlanguages10%

Type of Programming Usually Watched

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Children'sprogramsFaith&freedomPersonalfinancesAdvenWstnewsMissionreports

DevoWonalHealthMusicJesus

FamilylifeHopeS.S.EndWmes

Bible&archaeologyDoctrine

Evangelism

Likely Notsure Unlikely

Non Viewers: Why They Do Not Watch the Hope Channel

12%

1%

1%

2%

3%

6%

11%

13%

14%

Otherreasons

Designedforchurchmembers,doesnotmeetmyneeds

DoesprovidethekindofnewsIneed

Itravelalot&donothaveaccess

Preferreadinginsteadoftelevision

Notavailableonmydevice

Iamtoobusy

Irarelywatchtelevision

ProgramsarenotattherightWme

Ever Viewed Other Hope Channel Language Services

6%

1%

1%

2%

3%

4%

Otherlanguages

HopeChannelInternaWonal

HopeChurchChannel

SpanishNo/CenAmerica

SpanishSouthAmerica

EnglishNo/CenAmerica

RecommendaWons to Increase/Decrease types of Programming

0% 10% 20% 30% 40% 50% 60% 70%

PersonalfinancesAdvenWstnewsMissionreportsFaith&freedom

DevoWonalChildren'sprograms

MusicHealth

HopeS.S.Familylife

Bible&archaeologyEndWmes

JesusDoctrine

Evangelism

Increase Staythesame Decrease

Relevance of Hope Channel Programming

Notrelevant3%

Somewhatrelevant6%

Veryrelevant57%

Noresponse34%

Quality of Hope Channel Programming UnsaFsfied

2% Notsure2%

SaFsfied23%

VerysaFsfied41%

Noresponse32%

SuggesWons to Improve the Hope Channel in Brazil

7%

10%

13%

14%

15%

16%

16%

19%

19%

24%

25%

31%

35%

40%

Increasethequality

Increaseaccess

Morediversifiedprogramming

Offeraprogramlibrary

Moreacademicprograms

Moremissionreports

Moregeneralnews

Focusoncontemporaryissues

Exercise&fitnessprograms

ChrisWanentertainment,comedy

Morechildren'sprograms

Addlivechurchservices

MoreevangelisWcprogramming

MoreonpracWcalChrisWanliving

How much posiWve impact has the Hope Channel had on your life?

Veryhigh27%

High28%

Some11%LiLle

2%

Noresponse32%

What areas of your life have been impacted by the Hope Channel?

23%

24%

25%

26%

36%

38%

39%

46%

54%

60%

ConnectedtoAdvenWstChurch

Begerhealth

Informedaboutchurchnews

Begerabletowitness

PreparedforChrist'sreturn

Improvedfamilylife

Richerprayerlife

RelaWonshipwithJesus

Strongerspirituallife

MoreBibleknowledge

Number of Hours Viewing Hope Channel in the Last Month

Lessthan3hours15%

3to5hours16%

6to9hours11%

10to15hours9%

Morethan15hours18%

Noresponse31%

Hope Channel Helps the AdvenWst Church Accomplish its Mission

Don'tagree4%

Agree22%

Stronglyagree43%

Didnotrespond31%

Would Recommend the Hope Channel to Others

Yes68%

No1%

Didnotanswer31%

Who would you recommend the Hope Channel to?

7%

45%

45%

46%

54%

55%

Otherpeople

RelaWvesinyourreligion

Friendsinyourreligion

Youngadults(ingeneral)

RelaWvesnotinyourreligion

Friendsnotinyourreligion

Programming Likely to be Recommended to Acquaintances of Another Faith

0% 10% 20% 30% 40% 50% 60% 70%

AdvenWstsnews

Missionreports

Children'sprograms

Faith&freedom

Personalfinances

DevoWonal

Music

HopeS.S.

Health

Familylife

Jesus

Bible&archaeology

EndWmes

Doctrine

Evangelism

Programming Likely to be Recommended to Acquaintances of Same Faith

0% 10% 20% 30% 40% 50% 60% 70%

AdvenWstnewsChildren'sprograms

PersonalfinancesFaith&freedom

MusicMissionreports

DevoWonalJesus

HopeS.S.Familylife

HealthBible&archaeology

EndWmesDoctrine

Evangelism

Likely Notsure Unlikely

How easy is it for people to watch the Hope Channel in Brazil?

Difficult14%

Average22%

Reasonablyeasy14%

Veryeasy17%

Noresponse33%

AdvenWst Television Channels Watched Regularly

OnlyHopeChannel12%

3ABN&HopeChannel29%

Others1%

None20%

Didnotrespond38%

Have Ever Contacted the Hope Channel in Brazil

13%

41%

24%

12%

8% 7%

3%

No Askedformaterials EnrolledinBiblelessons

Prayerrequest BiblequesWon DonaWon Otherrequests

Receive a Regular Newsle]er from the Hope Channel in Brazil

Yes24%

No69%

Notsure7%

How o^en do you make a donaWon to support the Hope Channel?

Never80%

OneFme6%

Onceayear2%

MoreoVen12%

Demographics: Age and Gender Seniors2%

Middle-aged50to6819%

Adults35to4937%

Youngadultsunder3542% Women

52%

Men48%

Demographics: EducaWon & Language Graduatedegree9%

Collegedegree21%

Technicalschool6%Secondary

diploma32%

Less32%

1%

3%

96%

2%

98%

Otherplaces

NorthAmerica

LaWnAmerica

Otherlanguages

Portuguese

AndResidence

Demographics: Family & Children

Married64%

Nevermarried26%

Othersingles10%

Nochildren39%

Under515%

Age5-914%

Age10-1414%

Age15-1911%

Over197%

Demographics: Ethnicity & Religion

Caucasian64%

Black15%

Other21%

AdvenFsts35%

None32%

Protestant16%

Catholic4% Others

13%

 TheresearchteamthatproducedthisstudyincludedPaulRichardson(projectmanager),PetrCincalaa(primaryinvesWgator)andMonteSahlin(analyst). CenterforCreaWveMinistry◦ www.creaWveministry.org◦ (800)272-4664