Quantitative Techniques

Survey is a strategy that involves the

collection of data from a pre-determined

sample.

Survey

Survey DesignObjectives of Survey

Survey Design

Pilot Test

Field work/Conduct of Survey

Data Preparation

Data Analysis

Interpretation

Report Writing

The first step of survey design is to clearly

define that why we are going to conduct the

survey.

Example: The basic aim of survey is to collect updated, accurate

yet relevant data in order to answer a research problem

1: Objectives of Survey

After setting objectives of survey we develop the

plan (design) of survey deciding that:

Whom to survey (Sample Selecting)

Where to survey (Site Selecting)

How to survey (Method)

What to survey (Questions for required information)

2: Survey Design

It is process of checking/assessing the

accuracy of the wording sequence and

ability to understand the question by

conducting survey from one or two

respondent as a trail in order to refine

questionnaire.

3: Pilot Test

It is a process of collecting data actually

from the target sample. It can be done in

following ways: Self administered survey

Postal survey

Online survey

4: Fieldwork/conduct a survey

After getting your survey completed and knowing the

interface of the SPSS the next step is to prepare the data for

analysis. This process involves four steps.

1.Coding the questionnaire.

2.Defining the variables in SPSS variable view.

3.Entering the data in SPSS data view.

5: Data Preparation

It is a process of summarizing, organizing and transforming

data with the goal of highlight the useful information,

suggesting conclusions in order to support good decision

making.

Data can be analyzed in two ways:

Descriptive

Inferential

6: Data Analysis

Interpretation is a process of making sense

of results by explaining and assigning

meaning to them.

7: Interpretation

8: Report Writing

Thank You!