Survey DesignSteps in Conducting a survey

There are two basic steps for conducting a survey

Design and Planning Data Collection

(1) Decide on type of survey (e.g., mail, telephone interview, etc); Type of respondent , and population

(2) Develop the survey instrument/ questionnaire- Write questions to measure variables- Decide on respondent categories- Organize question sequences- Design questionnaire layout

(3) Plan System for recoding answers(4) Pilot test the instrument and train

interviewers if necessary

(5) Draw the sample:- Define target population- Decide on type of sample- Develop sampling Frame- Decide on Sample size- Select Sample

Locate and contact the respondents Make introductory statements or provide

instructions Ask questions and recode answers Thank respondent and continue to next

respondent End data collection and organize data