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Copyright © 2011 Darwin Ecosystem LLC
The Awareness Engine!"#$%&'()$*+,#$-.$/-)0#)0$1-)+0-2+)3
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1Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine
Donald A. Norman
2Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Dumbing-Down vs. Smarting-Up
Expected Outcome
Unforeseen Opportunities
Telling
Thinking
3Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
“It is the unforeseen that causes the greatest disturbance, not the expected”
Niall Ferguson
4Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Gaining Awareness To Detect The Unforeseen In The Age Of Information Overload
5Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Searching vs. Awareness
Expected
Unforeseen
Receptive
Focused
6Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
The Darwin Awareness Engine
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7Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Topicof
Interest
Relevance
SocialNetworkEvents
Formal Media
FringeMedia
EnterpriseCollaboration
Social Business
Blogs
Aggregation Visualization
Temporal Emergence
&Organic
Correlation
Sources
8Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
9Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Darwin’s Awareness Engine is for any professional who needs to keep aware of “what is going on” in connection with a particular topic.
10Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Q&A
11Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
The Intranet
The Internet
Semantic Web Framework
Temporal Semantic
Correlation
Persistent Concept RelationshipsRDF/OWL
Machine Readable MetadataTaxonomy
Temporal Organic RelationshipsHuman Understandable CorrelationFolksonomy
Structured Organization Self-Organizing
HumanSemantic
Perception
Machine-basedSemanticAnalysis
Awareness & Web Semantic Technologies
12Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Artificial Intelligence
Human IntelligenceMeaning Inference (Semantics)
User-DrivenAgnostic
Timely Awareness
Assumption-DrivenDogmatic
Niche-oriented
Vulnerableto Change
Resilient
FlexibleRobust Computing
Demand Unpredictable
Measurable Syntesis
Risk Mitigation
Conventional Wisdom
Discovering Outliers
Weak Signal Sensing
Augmented risk detection
EffectiveDecisionSupport
13Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Darwin Awareness Engine Benefits
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>&+?,$2#:+?+#)C#$:02(0#3+#:$I+0"$0"#$?(0#:0$+).-2'(E-)$+)$'+),
14Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
“The most incomprehensible thing about the world is that it is at all comprehensible.”
Albert Einstein
15Thursday, March 24, 2011
Copyright © 2011 Darwin Ecosystem LLC
Thank you!"#$%&'()$*+,#$-.$/-)0#)0$1-)+0-2+)3
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16Thursday, March 24, 2011