29
Supporting Performing Arts in Rural Communities An Evaluation of SPARC’s Ontario Trillium Foundation grant Outcomes & Objectives from March 2014 July 2015 & Evidence in Support of the Development for a Performing Arts Network for rural and remote communities across the Province of Ontario

Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

  • Upload
    others

  • View
    4

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

Supporting Performing Arts in Rural Communities

An Evaluation of SPARC’s Ontario Trillium Foundation grant Outcomes &

Objectives from March 2014 – July 2015

&

Evidence in Support of the Development for a Performing Arts Network for rural

and remote communities across the Province of Ontario

Page 2: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

2 | P a g e

Evaluation Contents

INTRODUCTION ........................................................................................... 3

SPARC History ................................................................................................................ 3

Evaluation Overview........................................................................................................ 4

PROJECT EVALUATION ................................................................................. 5

A. The Symposium .......................................................................................................... 5

B. The Youth Summit ...................................................................................................... 9

C. The Catalyst to Create a Network ............................................................................. 12

C.1. The Network Summit ..................................................................................... 15

C.2. SPARC Online ............................................................................................... 19

C.3. SPARC Network & Framework Model ........................................................... 21

D. Other Measurements ................................................................................................ 23

CONCLUSION ............................................................................................. 25

Resource Documents ..................................................................................... 28

References ................................................................................................. 29

Page 3: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

3 | P a g e

INTRODUCTION

SPARC History

The Arts have played a significant role within Haliburton County over the past 45 years. In 1968

the Haliburton School of The Arts was founded by a local group (the Haliburton Highlands Guild

of Fine Arts) in collaboration with the new Sir Sandford Fleming College in Peterborough. This

school began to attract artists to the community to teach the courses and helped to develop a

growing community of artists who made their living in the County. The Guild supported the

development of a variety of small groups that began developing arts activity in a number of

sectors. This led to the creation of the Rails End Gallery in 1976, the Haliburton Concert Series

(offering three (mostly classical) concerts each year) and the Haliburton County Studio Tour in

1987.

In 1997, an Arts Committee was formed as an ad hoc committee of the Community Economic

Development Committee of the Haliburton County Development Corporation (a Community

Futures Corporation) to support local economic development through the promotion and

advancement of the visual arts in Haliburton County. This committee undertook a wide range of

initiatives including the installation of public sculptures, creation of the Haliburton Sculpture

Forest, development of marketing materials related to the visual arts, artist demonstrations, and

professional development workshops for visual artists.

In 2002, the Arts Committee, in collaboration with other key arts organizations in the County,

supported the creation of an Arts Council for the Haliburton Highlands and identified a mission

and mandate for this endeavour. The Arts Council ~ Haliburton Highlands (ACHH) was formed

under the umbrella of the Haliburton County Development Corporation in the fall of 2003. A call

was put out to the community for individuals who wished to serve on a Steering Committee to

oversee the development of the Arts Council. This group worked to create a framework for

committees, membership, programming and marketing, refined the mission and mandate,

recruited a broad membership, put all of the administrative systems in place for incorporation and

initiated a variety of programs to meet the mandate.

In the fall of 2005 the membership of the ACHH elected a board of directors (to replace the

steering committee) and adopted a set of by-laws and filed for incorporation. The ACHH

membership consists of artists, arts businesses, arts organizations, supporting businesses and

organizations and individuals.

In 2009, over 20 representatives of groups involved with the production, presentation, and

creation of performing arts in the Haliburton Highlands met to explore how performing arts groups

might more effectively work together for their mutual benefit. In March 2010, this group

coalesced as Highlands Performing Arts (HPA) and did some work to develop a logo, branding

and a website to highlight performing arts in the Haliburton Highlands – Dance, Music, Theatre

and Media Arts.

In October 2011, the Arts Council ~ Haliburton Highlands hosted a meeting with HPA, a regional

program officer from Canadian Heritage, and the executive director of Ontario Presents to

discuss ways to support the performing arts in rural areas. The vision evolved into a 4-day

Symposium held in Haliburton County in April 2014 that brought together rural creators,

producers, and presenters from Ontario and even further afield in order to share experiences and

expertise on how to grow and sustain the performing arts in rural settings.

Page 4: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

4 | P a g e

This working group formed officially under the auspices of the Haliburton County Community Co-

operative as the Symposium for the Rural Performing Arts Working Group. Collaborating partners

were the Arts Council ~ Haliburton Highlands, Conjurors of County Town, Highlands Summer

Festival, Dusk Dances Haliburton, Forest Festival, Haliburton County Folk Society, Sticks and

Stones Media Productions, Those Other Movies, Haliburton County Community Co-operative and

Fleming College – Haliburton School of the Arts.

The Symposium took place on April 24-27, 2014. It provided a stage that shone a spotlight on the

unique opportunities and challenges faced by those who create, produce, present and animate

the performing arts in rural settings, the work that is taking place and the need to profile rural

performance art. The Symposium received funding from the Ontario Ministry of Culture, Tourism

and Sport, Canadian Heritage, the Ontario Trillium Foundation and the Haliburton County

Development Corporation. It also received significant sponsorship from Fleming College – The

Haliburton School of The Arts, Technicalities Plus, TicketPro and the Ontario Highlands Tourism

Organization.

The Symposium generated interest far beyond the initial projections of the organizers and

indicated a need for an ongoing mechanism to connect rural producers, presenters, creators, and

animateurs beyond the SPARC Symposium. Shortly before the Symposium, organizers received

notice of funding from the Ontario Trillium Foundation through the Haliburton County Community

Co-operative. This funding supported the Youth Summit at the Symposium and provided the

opportunity to explore the formation of a Rural Performing Arts Network over the following year by

providing financial support for a network coordinator position, a Network Summit and the creation

of a dynamic online platform.

Evaluation Overview

This evaluation reviews the activities and outcomes of SPARC from March 2014 to July 2015 in

relation to the goals established by the SPARC Committee and the objectives set out in the

Ontario Trillium Foundation funding agreement.

SPARC had three major goals

Goal #1

Host a four-day symposium for presenters, producers, creators and animateurs that will:

share knowledge and experience about how to grow and sustain the performing arts in a

rural setting.

provide a forum for rural performing arts, presenters, producers, creators and animateurs ,

to exchange knowledge, learn new skills, network and develop partnerships, and to spark

inspiration.

advance discussions about how we can create and nurture supportive networks, and

increase the profile of rural performing arts, ultimately contributing to the health and vitality

of our communities

showcase exemplary performing art created in rural communities and provide field trips so

that delegates can experience art on the landscape and/or explore natural out of doors

performance venues may also be on offer

Present creative approaches to engagement in cultural tourism

Page 5: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

5 | P a g e

Explore the connection between rural performing arts and vital communities

Goal #2

Host a Youth Summit within the Symposium that will:

“take the pulse” of rural communities in which youth are involved in the performing arts as

performers, creators, directors, technicians, presenters and producers.

provide an open forum for these youth to exchange ideas and concerns, connect and

network and look at ways to create new opportunities in the future.

Goal #3

Use the Symposium and Youth Summit as catalysts for the development of a network of rural

producers, presenters, creators, funders, and community animators.

The following Objectives, Expected Results and Performance Indicators were set

out in the funding agreement with the Ontario Trillium Foundation :

Objectives

OTF Results Indicator: 120 participants at events for learning and sharing

OTF Outcome Indicator: 50 participants in training session who cite an increase in skills

Expected Result:

Increased capacity to produce an arts event and launch a rural performing arts network

Progress Measures:

120 delegates and 14 youth from rural communities attend SPARC Symposium and

Youth Summit

Workshops, round-tables and lectures are finalized

50 delegates commit to a process of building a business case for sustainable networking

Online networking portal with interactive tools created to advance networking

New Model for the development of rural performing arts is launched

PROJECT EVALUATION

A. The Symposium

The first of its kind in Canada, the Symposium focused on the business of performing arts in a

rural setting, and featured three streams of exploration – creation, production and presentation –

with a focus on four broad sectors of the performing arts – dance, theatre, music and media arts.

Please visit http://www.sparcperformingarts.com/media/SPARCMainMag001/#p=1 for the

Symposium Interactive E-Magazine.

While the partner organizations anticipated some out-of-province rural presenters would attend

the symposium, they thought financial constraints created by geographic distance could result in

a majority of participants from central and eastern Ontario. The invitation to attend was extended

to rural communities across the country.

Page 6: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

6 | P a g e

OTF Progress Measure: 120 delegates and 14 youth from rural communities attend

SPARC Symposium and Youth Summit

139 delegates registered to attend and participated in the Symposium. The majority of delegates

were from Ontario (117), a total of 22 attendees from British Columbia, Yukon Territory,

Saskatchewan, Manitoba, Quebec, New Brunswick, Prince Edward Island, Newfoundland,

Scotland and the USA also attended.

A total of 37 Workshops, 3 Plenary keynote presentations and 2 Networking Plenaries were

delivered by 57 presenters (a total 60 presenters).

An online evaluation tool for the Symposium was developed, with support from the U-Links

Centre for Community-Based Research (a local not-for-profit research organization) who provided

the online platform. The online evaluation was emailed to 128 delegates (with exception of 11

members of the partner-organizing committee members) on the last day of the Symposium and

104 delegates responded.

The evaluation questions were designed to measure quantitative and qualitative results related to

the objectives of the Symposium.

The projected OTF outcome was that 50 participants would cite an increase in skills.

As seen in the figure below extrapolated from the online evaluation, over 50 respondents agreed

that the SPARC Symposium provided information that they can use in their community and/or

work.

Page 7: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

7 | P a g e

The survey also measured the relevance and usefulness (providing information to use in

respondents’ home communities) of all program workshops and plenary sessions. Overall,

respondents strongly agreed that information was relevant, useful and presented effectively.

Networking

Symposium delegates have been networking with one another ever since the Symposium, using

the Delegate List that was prepared and circulated post-Symposium. Just one of many examples,

as a direct result of the Symposium, the 14th World Festival of Children’s Theatre has formed a

Youth Artistic Advisory Committee, composed of four of SPARC’s Youth Caucus members.

Target Audience/Who Came

The Symposium aimed to engage creators, producers, presenters and animateurs in the

disciplines of dance, theatre, music and media arts living in rural communities in Ontario and

Canada. This included individuals who work with organizations as professionals and volunteers,

as well as artists who are engaged in the performing arts in rural communities.

The Symposium was successful in engaging a broad spectrum of the performing arts community.

Respondents were asked about the “many hats” they wore within the performing arts and

identified that they were involved in a number of roles and involved in different disciplines in the

performing arts as well as beyond.

The below represents data extrapolated from the SPARC Symposium Evaluation Full Results

Report 2014. It demonstrates the percentage of attendees who identified as creators, presenters,

producers, community animateurs, and funders in dance, music, theatre, and media arts as well

as other roles.

Organizations Engaged

A total of 113 performing arts organizations from all regions of Ontario (using the Ontario Arts

Council regional map to define regions of Ontario), across the country and internationally were

represented at the Symposium.

Page 8: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

8 | P a g e

It is clear from the evaluation results that the Symposium recognized the key role of the

performing arts as a catalyst for change and capacity building in rural communities; provided

activities that supported the emergence of and contributed to the development of performing arts

networks in rural communities; furthered the professional development of performing artists facing

barriers and made a unique contribution to the overall development of the performing arts in rural

communities.

Symposium Accolades

A variety of comments were made by presenting arts organizations and individuals anonymously

via the Evaluation, and others via letter or email. Here is a selection of comments that

demonstrate the breadth of the benefits presenting organizations and individuals feel they

received as a result of attending the Symposium, as well as going forward:

Example 1: “The Symposium was timely, well-organized, rich in content and inspiring. It covered

the cultural, economic and social aspects that the arts can help us develop in our communities. It

presented a wealth of examples, described by the people actually doing the work. It brought

together people from across the country (Newfoundland to the Yukon and BC) as well as some

wonderful visiting performers from Scotland. It left me with many messages and much information

to bring back to my local community. It gave me a much clearer understanding about how

performing arts, music, publishing, story and exhibits can help us interpret and share our local

culture, history and traditions, at the same giving these parts of our life lasting power and

meaning into the future. What a wonderful event.”

Example 2: “What was so good about this conference was the opportunity for networking and

interaction with people of different ages, backgrounds and locations. A lot of thought and

preparation obviously went into setting this up, and it sure paid off. With the sheets on the walls,

the mapping of where we were each from, there was a visual component to the celebration of

diversity that we represented. This may seem trivial, but it was not. It set a tone that immediately

and constantly reminded us that we represent communities far and wide, that we are

representatives of the Canadian patchwork of culture, and that together we represent a potential

network for greater awareness, understanding and support for the arts as engines of expression,

identity, cultural and economic development and local pride.”

Example 3: “The contacts we made with Theatre Ontario, the funders and a variety of other

people will be very valuable. You may be interested to know that as a direct result of the

conference, the WFCT has formed a Youth Artistic Advisory Committee, composed of four of the

Youth Caucus members. They eagerly agreed to work with us on a defined and time-limited

project. They will be looking at the festival through young eyes, to see what is missing, and how

the festival can support the children better, as well as seeing how young people can be integrated

into the festival in a meaningful way. Our intention is to act upon their recommendations where

possible, and to keep the door open for them to give further feedback and support. We really

appreciated all the work that went into SPARC and will continue to support it however we can.

Keep in touch,

Ron Dodson and Wendy McNaughton, Artistic Directors

14th World Festival of Children’s Theatre”

Example 4: “Thank you for such an enriching, dynamic, very well thought first symposium on

Performing Arts in Rural Communities. It was absolutely wonderful to learn more about your

Page 9: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

9 | P a g e

community, network with everyone. So many great exchanges and new seed ideas were planted

during SPARC - I plan to continue to exchange over the next few months with as many delegates

met as possible, and I look forward to your SPARC number two already.

Thank you again for your great generosity and leadership, fantastic welcome.

All the best,

Stéphanie Filippi – Outreach, Touring Sales Manager (Bilingual)

Prologue to the Performing Arts / Prologue aux arts de la scène”

Example 5: “It is hard to express how important this conference was, and will be for our future.

We now see that the arts not only generate economic renewal and pride in community, but that

they clear a path ahead toward diversity and cultural renewal. This was made so clear in all the

presentations, workshops and addresses.

We returned home with a renewed sense of purpose and a commitment to build the creative

communities in which we want to live. Our society tends to view the arts as frill activities carried

out by inspired kooks. They are anything but. Every single part of our human-made world started

out as someone's crazy idea, a theory, a design - the only way we can adapt and collaborate

to build a sustainable future is by nurturing the creative in ourselves and our communities.

What an amazing experience the SPARC conference was. I learned a lot, came home with

material and ideas to share with other artists and groups here, including our town council, to

whom I will be making a full report soon, and it also put me in touch with others whom I am so

glad to know, and may work with in future.

Dan Rubin

Pouch Cove, NL”

Example 6:”Feeling more clarity and greater focus, that a lot was accomplished and new many

seeds planted. I am bringing back home many fresh ideas and information to share back with my

organization - planning to follow up on the many conversations and networking which took place -

I look forward to the next SPARC Symposium.”

B. The Youth Summit

Embedded within the Symposium was a Summit for youth 16-29. The purpose was to “take the

pulse” of rural communities in which youth are involved in the performing arts as performers,

creators, directors, technicians, presenters and producers.

The Summit provided an open forum for youth to exchange ideas and concerns, connect and

network and look at ways to create new opportunities in the future.

OTF progress measure: 14 Youth attend the SPARC Symposium and Youth Summit

Result:

The SPARC Committee projected 14 youth delegates would attend the Symposium and Youth

Summit, representing the 7 regions of Ontario. The online evaluation tool contained a specific

section called Youth Survey: a total of twenty-five delegates responded identifying themselves as

between the ages of 16 and 29 years of age; twenty-two completed the full survey; fifteen (15)

Page 10: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

10 | P a g e

youth were supported by the Ontario Trillium Foundation Grant to attend the Symposium (one

more than estimated); an additional 6 were supported by organizations in their community (two

local municipalities: the Municipality of Dysart et al and Township of Minden Hills supported the

attendance of 4 youth delegates). Of the remaining 6 delegates who identified as youth, 3

attended the Symposium on Friday only, and the remaining 3 did not complete the evaluation.

A total of 19 youth were financially supported to attend the Symposium and Youth Summit.

The Youth Summit provided an open forum for youth to exchange ideas and concerns, connect

and network, and look at ways to create new opportunities in the future.

In addition to having youth involved in all aspects of the Symposium, four events were specifically

planned to focus on the challenges and successes of youth involved in the performing arts in rural

communities. The purpose of these events was to give youth an opportunity to network with each

other and to collectively explore their experiences and articulate their particular interests and

assets. The intent was to have a clear youth voice reflected in the Symposium Wrap-up and a

report that would ensure the ongoing inclusion of youth in a rural performing arts network.

Please see http://www.sparcperformingarts.com/media/SPARCYouthMag001/ for the Symposium

Youth Interactive E-Magazine.

The four Youth Summit events were actively planned and facilitated. Youth were encouraged to

join and participate in a private SPARC Youth Group on Facebook prior to attending the

Symposium. All but two Youth joined the group and posted an informal introduction to

themselves.

Four Youth Summit Activities

1. On Thursday, a Meet & Greet: Dinner, A Social Exchange: This provided an initial opportunity

for young performing artists from across the province to connect and network with fellow SPARC

youth participants. Participants met over dinner, participated in a networking exercises and a

Youth Summit program overview and then attended the Symposium’s evening Welcome

Reception and Open Stage performances.

2. On Friday, an Open Forum & Lunch: This provided an open forum for youth to express and

exchange ideas and concerns, and ‘take a pulse’ of the challenges and advantages faced by rural

youth involved in the performing arts. Participants were encouraged to seek resolutions and

creative problem solving inspirations during their attendance of the rest of SPARC’s

programming.

3. On Saturday, Wintergreen – Mobile Workshop, Debrief & Inspirations: Youth had the option of

travelling to the Wintergreen location to meet young local performing arts professional Ryan

Dawson. Ryan explained his experiences as a youth in a rural community and shared the history

behind Wintergreen as a performing arts location. Participants enjoyed a catered lunch, and then

continued their discussion to reach some consensus on how best to present the youth

perspective to the full symposium.

4. On Sunday: After four days of learning, sharing, discussions, presentations and performances

all SPARC participants spent the last 90-minutes bringing it all together and laying the

groundwork for a network of creators, presenters, producers, and community animators involved

Page 11: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

11 | P a g e

in the performing arts in rural communities. The Youth Summit participants presented their

perspectives to the Plenary, using all resources and skills available, with a view to building a

foundation for ongoing youth engagement in the province-wide network, as it develops. The

Youth presentation was incredibly well-received by the plenary and encouraged great discussion.

While many issues were discussed by the SPARC Youth throughout the 4 days of the

Symposium, among the different experiences in remote vs. rural communities, benefits to living

in rural communities vs. cities (e.g., freedom of expression, community support), the youth chose

to present three separate and distinct ideas to the closing plenary.

Youth Outcomes

The first topic discussed was youth migration. The SPARC Youth felt the focus of rural

communities should be focused not on youth retention but return; that youth should be

encouraged to leave, gain other experiences and then return to their communities. The incentive

for return was described as programs that specifically offer youth work (paid) opportunities in their

field. The SPARC Youth then demonstrated attracting youth audiences with modern “word of

mouth” involving social media.

The second group focused on interruptions in the process of mentoring youth in the performing

arts. They felt that many programs failed to successfully target youth at their most vulnerable

stage. They observed that there are many programs in elementary school to involve students in

the arts but these programs drop away once they are in grades 9-10. Youth in grades 9-10 are in

a challenging transitional stage and the performing arts can offer support to youth who are

dealing with anxiety and depression, learning challenges, confusion about identity, including

sexual orientation. They observed that fewer youth are involved in the performing arts in later

years and that the need to grow the next generation of performing arts presenters/performers

during grades 9-10 is crucial.

The third group gave a performance-based presentation that demonstrated youth integration. The

youth appreciated their voices being heard and the opportunity to develop a presentation with

their peers, but this also gave them the feeling of being a special interest group. They talked

about the importance of space in their home communities: a physical space that isn’t separate

from the main initiative, a space that isn’t temporary or different than what adults use. They

observed that youth are often treated differently: e.g. a stage or time slot particularly for youth,

opportunities not continuously or reliably available year after year, particular conditions applied.

Although youth specific programming was deliberately included in the Symposium, the events

were, for the most part, held separately from Symposium programming. Youth feedback was

clear that although they appreciated the opportunities provided at the Symposium (to have

focussed conversations and networking opportunities) they would like to be given space for their

voice within the larger conversation: they may be young but their interests and concerns are

similar to non-youth. They want to contribute and be included as equals. This is reflected in the

evaluation response c) above.

Overall, the feedback on the Youth Summit at SPARC was very positive. Youth felt “energized”,

“amazed”, “excited” and "connected". Many planned to maintain connection with others whom

they met at the Symposium, and to continue to be involved as movement toward creating a

network among rural performing artists proceeded.

Page 12: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

12 | P a g e

The online Symposium evaluation tool included a section specific to Youth Delegates. 22 youth completed the evaluation though only 16 participated the Youth Caucus.

C. The Catalyst to Create a Network

Symposium participants had opportunities to network and exchange ideas: In addition to the time provided at breaks, luncheons and evening social events, the SPARC

Committee deliberately created two specific program elements to ensure that delegates

opportunities to network and exchange ideas:

i) SPARCing Exchange Café: To open the Symposium, the Great Hall and Commons of the

Haliburton School of The Arts was transformed into a neighbourhood café – the type of place

where the air is buzzing with ideas and folks could hop from table to table to greet old friends and

meet new people; where the walls were covered with pictures, bulletins, helpful information, and

notes about what people were seeking and what people were offering. A key goal of SPARC was

to create an environment where people could exchange ideas, find opportunities for collaboration

and discuss solutions to tricky problems. Everyone had a part to play in the SPARCing Exchange

Café, and an opportunity to meet people engaged in the performing arts from rural communities

throughout the province (and across the country).

Participants were able to share information about who they were and what they do, their hopes

and dreams, what they were seeking, and what they had to offer. All of this information was

posted — creating a Living and Thinking Wall that grew and evolved throughout the 4 days of the

symposium and contributed to the creation of a network.

ii) Bringing it All Together & Closing: After four days of learning, sharing, discussions,

presentations and performances participants spent the last 90 minutes bringing it all together and

laying the groundwork for a network of creators, presenters, producers, and community

animateurs involved in the performing arts in rural communities. Throughout the Symposium a

team of videographers, artists, observers, and social media watchers captured the flow and the

flavour of the many parts of SPARC. This team delivered a short multi-media presentation

Page 13: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

13 | P a g e

reflecting the experience. The Youth Summit reported on their findings and recommendations for

the future; the Living and Thinking Wall was examined to inform on how Symposium participants

had come together to share, collaborate and create dreams for the future.

Imbedded in the Symposium were two components which collected extensive input from

delegates on their Hopes & Dreams as creators, presenters, producers and animators in the

performing arts in rural communities (the SPARCing Exchange café) and what they were Seeking

& Offering.

Here is a pertinent selection of Symposium delegates’ Hopes & Dreams:

work in the arts and be economically able to live in rural Canada

young people would be able to stay in the community and earn a livelihood working in the

arts

expand arts and creative opportunities for children and youth in rural communities

disappearance of urban/rural split

supporting and animating sustainable performing opportunities for artists that is

collaborative and reflects the rural environment

vibrant community connected to the landscape

a healthy rural Ontario

make a thriving, profitable and sustaining performing arts venue within a thriving,

profitable and sustainable community.

new plays that reflect current diverse rural communities

for my organization to be loved and supported by the community

make area more aware of our history in a fun way

to have community care and support persons involved with arts/dance/art/drama

dream of communities and networks that stem from the arts

funding appropriate for rural reality

network with people in performing arts

create a network

stronger connections between northern Ontario and established arts programs in

southern Ontario

create on-line information hub for rural arts leaders

put rural youth on the map

Jim Blake, a member of the Symposium Working Group, analyzed this information and presented

it back at the Plenary in order to frame the conversation around developing a Network for rural

performing arts.

Networking Survey

Conducted at the Symposium Closing Plenary, the Symposium Survey collected 67 responses

from the 100 delegates present (a 67% completion rate).

All participants but one said they were in networks, and most listed several they are connected to.

Just under half of the respondents, said a definite “yes” to a need for a network for rural

performing arts. A very small group said “yes with reservations” (noting concerns about funding

Page 14: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

14 | P a g e

and using up resources without producing results) and only one said “no”, citing that they felt

existing networks provided appropriate support that many people were not aware of. It should be

noted that while many respondents did not explicitly say yes to a network, they instead wrote

down services/areas of interest they felt could be addressed by the network.

In response to requests for “ways of doing” a network, respondents focused on suggestions for

services and actions they felt were needed. The need for new ideas, innovations and solutions

was most cited by respondents, followed by connecting and sharing resources and information.

Funding was mentioned frequently with most requesting a current master database of funding

available and support for seeking funding. Support, as a concept rather than in a specific context,

was frequently mentioned.

Assistance with collaboration and a comprehensive contact database were suggested by several

respondents. Regional networks were also mentioned by several respondents as possibilities.

From there, SPARC received many other suggestions for characteristics that SPARC should

have. Some respondents asked for a network that was responsive and flexible. The inclusion of

Page 15: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

15 | P a g e

new media and heritage were mentioned. A national focus and leadership were two suggested

qualities for the network.

Communications methods are important, specifically noted were creating an online forum and a

list serve. Also mentioned was the need to support youth and mentoring. Events such as the

SPARC Symposium, as well as regional events, were cited. Services such as promotion, block

booking, event listings, a venue database and a guide to venue management and best practices

were some of the suggestions.

Sector, capacity and audience growth as well as community engagement were also areas of

concern. Several respondents said that discussions about challenges were important. One

respondent felt membership in the network should be cheap or free, and several had concerns

about how the network would be funded.

When asked if they would be interested in participating in the SPARC Network, 52 responded

yes, 2 responded no. When asked if they would be interested in helping develop the SPARC

Network, 27 said yes (40%) of which 3 indicated they would be interested in starting a regional

network in their area. 11 respondents said no citing current commitments or a perceived lack of

skill to contribute. Of the 67 respondents, 9 then submitted an application for the SPARC Network

Summit.

OTF progress measure: 50 delegates commit to a process of building a business case for

sustainable networking

Result:

On the last day of the SPARC Symposium, 27 delegates indicated an interested in actively

helping to develop the SPARC Network. (40% of respondents) SPARC also created a database

of Symposium delegates were committed to continue to work supporting and working with a

performing arts network for rural and remote communities. Furthermore, SPARC has been

connecting with additional stakeholders and continues to do so to solicit support for its Network

efforts.

C.1. The Network Summit

As part of SPARC’s activities as outlined in its Ontario Trillium Foundation grant, SPARC began

preparations for a late fall Network Summit in the summer of 2014. SPARC’s new Network

Coordinator, reviewed the Symposium results and also embarked upon research for developing

networks, successful models, and connecting with existing Networks/Arts Service Organizations

to ensure support, clarity and limit the amount of overlap.

The SPARC Network Steering Committee set out ambitious goals:

to explore, identify and co-create a network for performing arts in rural communities that

has a positive impact, is accessible, requires low management and is a vital resource;

to identify key challenges, innovations and opportunities that continually impact the

performing arts in rural and remote communities; and

to bring together communities, regional and national, to interact, share and collaborate.

The Network Summit needed participants who were ready and willing to explore a broad

landscape in terms of creating a new kind of network. A call for participants was sent out via

social media, e-newsletters and partner individuals and organizations to encourage applications.

Page 16: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

16 | P a g e

Interested participants were required to complete a short application including a short bio and

reason for their interest in participating. Submissions were reviewed-by- jury, comprised of 3

Network Steering Committee members. 26 applications were received and 25 were accepted.

Invitations were also extended to representatives of Canadian Heritage, the Ontario Arts Council,

the Canada Council of the Arts and the Ontario Trillium Foundation.

OTF progress measure: 50 delegates commit to a process of building a business case for

sustainable networking

Result:

Ultimately, the Network Summit had 26 participants (52% of original target of 50) including

representatives from Canadian Heritage and the Ontario Trillium Foundation. A representative

from the Ontario Arts Council cancelled at the last minute due to illness and there were a few no-

shows due to inclement weather. While the group size was less than initial projections and hopes,

the group represented quite a few OAC regions and performing arts disciplines and the SPARC

Network Steering Committee felt confident that those who came were, as the saying goes, the

“right people”.

Pre-Summit package

A pre-Summit package was developed for participants that provided a short history of SPARC

and a proposed vision, objectives and guiding principles for the Network. It also contained the

results of SPARC’s surveys and other back ground information. To help participants prepare

themselves, 7 key questions the Summit would focus on were provided for participants to

consider. A history of rural performing arts and presenting was also included, based upon the

research within The Value of Presenting: A Study of Performing Arts Presentation in Canada by

Inga Petri for CAPA/COA (Canadian Arts Presenting Association)i.

Page 17: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

17 | P a g e

Designing and Executing the Summit

The Network Summit was designed to created opportunities for exploration, analysis and

synthesis as well as convergent and divergent thinking. There was no specific pre-defined

destination to reach, but rather a broad goal – strengthening the performing arts in rural

communities – and deliberative processes that ensured all participants had a voice and used it.

Liberating Structures were employed for select facilitation exercisesii.

The co-facilitators led participants through a series of working sessions designed to answer

important questions about what kinds of gaps currently existed, what SPARC as a network might

do, how it might operate, who it would be for, how the network could be activated and engaged

participation secured over time, what participants could contribute to a rural network, what they

needed from it and an exploration of various organizational models.

Through a series of small group working sessions and interactive activities participants explored,

discussed and debated these questions and in the process identified existing gaps and outlined

key opportunities for the SPARC Network moving forward.

SPARC engaged the services of a graphic recorder to capture, in real time, the conversation and

decisions reached by Summit delegates.

The Sunday of the Network Summit was devoted to the building and creation of an organizational

model and decision-making regarding next steps. The co-facilitators also collated and presented

key outcomes from Saturday’s exploratory work, using the graphic recordings as visual aids.

Page 18: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

18 | P a g e

Network Summit Key Outcomes

Several key decisions were reached by delegates to support the creation of a Network Model

responsive to the specific needs of rural communities to support capacity building:

1. Creating a Network the size and scope of Ontario is a significant undertaking. In the future,

developments in Ontario will be shared with other provinces/networks with the intention that

Ontario’s network could be a model and starting point for a future national SPARC Network to

connect provincial/regional network hubs* across Canada.

2. Regionally based (NE, NW, SE, SW) Hubs*, developed with support from SPARC but created

by each regionally based performing arts community, will inform specifically what and how

SPARC Network services will be delivered (e.g. providing a framework for shared voices and

shared work – enabling the Network to collaboratively build a body of knowledge and resources);

people have a say in shaping the services and programs that the Network provides and delivers.

3. SPARC, for the time being, remain as a collaborative model and focus on building the Network

with the understanding that it may transition into another organizational model at some point in

the future.

4. Three working groups were identified and established to reflect the three main activities that

the SPARC Summit participants identified as next steps:

a) SPARC Symposium Working Group;

b) Outreach Working Group; and

c) Communications Working Group.

Summit participants signed up for these Working Groups, Terms of Reference created and

additional members have joined.

A total of 21 people from across Ontario are involved and active committee members. The

Network Coordinator, is an ex-officio member on all working groups, providing support and

resources as necessary.

5. SPARC’s Mission, Vision, Objectives and Guiding Principles were reviewed and confirmed:

Page 19: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

19 | P a g e

Mission:

Performing Arts contribute to the vibrancy and well-being of communities. The SPARC mission is

to connect creators, producers, presenters and animateurs to sustain and grow the performing

arts in rural and remote communities.

Vision:

A vital network of creators, presenters, producers and animateurs in the performing arts that

encourages communication and collaboration for the betterment of rural and remote communities.

Objectives:

To bring together rural and remote communities, regionally and nationally, to interact,

share and collaborate in order to promote health and wellbeing through the performing

arts;

To build a network connecting the performing arts across rural and remote communities

that is accessible, sustainable, easily manageable and vibrant;

To continuously identify, articulate and share challenges, solutions, needs and

opportunities that will strengthen the performing arts;

To demonstrate the value of the performing arts in improving the social and economic

health of communities; and

To collect and curate resources and information that will support and enrich the

performing arts.

Guiding Principles:

Inclusive

Grassroots

Sustainable

Innovative

Collaborative

SPARC also created an informative Network Summit video:

http://www.sparcperformingarts.com/2015/03/sparcs-network-summit-watch-the-video/

C.2. SPARC Online

Social Media

SPARC has an active online presence and regularly posts and interacts with Twitter and

Facebook.

SPARC Twitter: 293 followers.

SPARC Facebook: 244 Likes

Dynamic Online Platform

OTF progress measure: Online networking portal with interactive tools created to advance

networking

Result:

Page 20: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

20 | P a g e

The SPARC Network has a dynamic on-line communications platform which is comprised of its

website and attached online social network. www.sparcperformingarts.com

SPARC’s website has been re-tooled and refocused to reflect and inform upon its Network

development and features:

A SPARC-curated live Twitter feed featuring current, up-to-the-minute Tweets from

provincial and national accounts pertaining or of interest to rural performing arts

SPARC’s Blog – updated regularly on SPARC’s activities, conferences, news and

opportunities

A brief history of rural performing arts in Canada

Information and a recap of the Network Summit

Information and E-magazines about the Symposium and its Youth Summit

A live stream of SPARC’s Facebook page

SPARC has also developed a social network that can be accessed via its website. Anyone can

sign-up to become a member and post materials, comments, advice, promotions relating to the

performing arts and rural and remote communities. This online network has been developed as a

standalone component so that SPARC will own and retain all of the content, but based upon

familiar social networks such as Facebook for ease of use. SPARC Online offers:

Member’s sign in via Facebook or standalone account creation

Members/Organizational profiles with links to members/organization’s websites and

social media

The ability to post status updates, pictures and documents

Join/start a Group for a particular topic – groups can be public/private

Join/start a Forum for a particular topic

Friend other members

Send direct messages

The ability to search posted content for keywords/topics

The ability to view a map of members

SPARC has designed this Online Network to:

Provide a space for creators, presenters, producers and animateurs to connect that

removes distance and travel barriers

Provide a space that is user-friendly through familiarity to Facebook, the most prevalent

social network in rural communities

Provide a space to collect and assess new innovations in the performing arts surrounding

(but not limited to) audience development, grants, budgets, volunteers, touring, venues,

producing, presenting etc

Provide a space for newcomers, amateurs, volunteers, professionals to meet established,

experienced mentors/coaches

Keep the pulse of performing arts in rural and remote communities to better represent

and provide advocacy on their behalf

SPARC’s Network Coordinator, through research and multiple conversations, has a good grasp

on the difficulties in creating and maintaining an online network. This platform is and will be

successful due to:

Page 21: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

21 | P a g e

Starting with an existing and active network community formed by the 3 SPARC Working

Groups and the Network Steering Committee: users are far more likely to join a

community if it already has members

Through its research, SPARC has learned that this approach – slow but steady growth,

and a high level of participation from each member – is well a proven and well

documented approach to long-term success. (See

http://www.feverbee.com/2010/06/primeronlinecommunity.html)

Promotion Online via social media, e-newsletter, partners, user promotion, and SPARC’s

website

Promotion in-person via proposed regional consultations across Ontario and future

Symposia

C.3. SPARC Network & Framework Model

OTF progress measure: New Model for the development of rural performing arts is

launched

Results:

The creation of a model which is responsive to the specific needs of rural communities to support

capacity building.

SPARC’s Network model has been based on the framework and structure of The Constellation

Model of Collaboration. Originally a model for partnerships, the Centre for Social Innovation has

had the opportunity to adapt the constellation model to enable networks to thrive in its work

incubating the Ontario Nonprofit Network - a network of networks serving 45,000 Non-profits

across Ontarioiii. In this model, SPARC is viewed as “the connector” and its Network Steering

Committee is referred to as the Stewardship Groupiv.

SPARC’s plan for developing into a Network based upon the Constellation model has also been

influenced by its research into network building. SPARC has attended sessions in network

weaving, network mapping and also researched successful approaches to Network Building.

SPARC has spoken with several Network experts and also used the work of June Holley, author

of An Introduction to Network Weaving and Network Weaving Handbook, as a guidev.

SPARC is planning regional consultations so that SPARC Network representatives can meet with

as many potential users as possible to solicit their input on the further development of the SPARC

Network’s services, programs and its Online Platform. These regional consultations are also

intended to activate the formation of regional hubs/constellations, an outcome from the Network

Summit and part of SPARC’s Network Model. The initial target areas were selected to range over

the 7 rural regions of the Ontario Arts Council’s regional map and also target areas where

SPARC has local allies to ensure local support and promotion.

The Arts Council ~ Haliburton Highlands, as a lead partner of SPARC, has applied for funding for

a series of regional consultations across Ontario in 2015-2016 to Canadian Heritage. SPARC will

also be applying in October to the Ontario Arts Council for support for the consultations. SPARC

also intends to submit a Grow Grant application to the Ontario Trillium Foundation to further

support SPARC’s development including consultations in 2016-2017 and the formation and

support of regional SPARC Hubs.

Page 22: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

22 | P a g e

SPARC’s consultations will further inform the Network’s breadth (who isn’t yet in the Network?

who should be?) while further exploring and defining which tools and methodologies can help this

particular group of people reach their desired goals within the parameters of their access, skills

and resources. SPARC Online will be demonstrated and participants at the consultations will be

encouraged to sign-up and/or provide feedback to increase the community’s capacity to engage

online and learning about and sharing the innovations and resources occurring across Ontario in

rural and remote communities.

SPARC has received letters of support for its proposed consultations from:

Dryden Entertainment Series

Dryden Area Cultural Partnership

Theatre 17 Dryden

Thinking Rock Community Arts (Sault Ste. Marie)

Dufferin Dance Network

Old Town Hall (Waterford, ON)

Minto Arts Council

Theatre Orangeville

Young Imaginations (Picton, ON)

Small Pond Arts (Picton, ON)

MANO (Media Arts Network of Ontario)

Ontario Presents

Page 23: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

23 | P a g e

SPARC will continue to connect with supporters and new individuals/organizations to gain

support, insight and potential partners.

SPARC also plans to document its Symposium Model as it plans and delivers the 2016

Symposium. The Symposium was the product of a hard-working and ingenious collaboration

between local partners in the Haliburton Highlands who leveraged their individual networks and

contacts to solicit regional, provincial and national support. An application to partially support the

2016 Symposium has already been prepared and submitted to Canadian Heritage’s Canada Arts

Presentation Fund Development Program and includes a scale-up of the 2014 Symposium and

adjustments to improve its impact based upon the evaluation and changes with in the industry.

The 2014 Symposium has already had an impact on subsequent conferences:

The November 2014 Yukon Arts Presenters Summit borrowed several organizational

elements as well as two keynote speakers

The May 2015 Culture Grows Here event in Barrie, ON featured SPARC as a presenter

and also featured one of SPARC’s keynote speakers after reviewing SPARC’s

Symposium e-magazine.

For the 2016 Symposium, the Arts Council ~ Haliburton Highlands has stepped up to become the

lead partner for the Symposium, providing fiduciary and administrative oversight. A detailed

agreement that will serve as the template for future Symposia partners has also been developed

based upon the successful host community model from the Storytellers of Canada.

D. Other Measurements

Contact Databases

A database of contacts is developed as the foundation for a regional, provincial (potentially

national) network of creators, presenters, producers and animateurs in each of the four sectors of

performing arts measured by scope, geographic location, and quality of people identified and

engaged.

Two databases were created:

One large 400+ database of performing arts organizations and individuals, and funders

and community groups who support performing artists in rural communities (the majority

of whom have “opted in” as a result of new anti-spam legislation);

A second database created at the Symposium by participants committed to working with

SPARC to continue to work supporting and working with a rural communities performing

arts network.

Networking/Promotion

Over the last year SPARC has attended, networked and promoted SPARC at:

Ontario Nonprofit Network’s Annual Conference – Toronto, ON

Community Knowledge Exchange Conference – Toronto, ON

Youth Social Forum’s Collaboration Camp – Nobleton, ON

CAPACOA – National Conference, Halifax, NS

Culture Grows Here – Barrie, ON

Dream Big North - North Bay, ON

Page 24: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

24 | P a g e

Rural Ontario Institute’s Rural Focus Session on Knowledge Networks - Peterborough,

ON

SPARC has also presented about SPARC, its Symposium and Network Development at:

CAPACOA – National Conference in Halifax

Session attended by 30+ individuals from local, regional, national performing arts

organizations/networks as well as rural presenters, producers, creators and animateurs.

Culture Grows Here – Barrie, ON

Presented on panel to audience of 80+ from cultural institutions, tourism, arts service,

regional municipalities from across Southern Ontario on “Creative Approaches to

Developing Culture in Rural Communities”.

Dream Big North – North Bay, ON

Presented on panel to audience of 10+ of artists, performers, presenters, art service

organizations from Northern Ontario on “Rural Renaissance”.

Relationships

In addition to the organizations at which SPARC attended, networked or promoted the Network,

active relationships have been developed with the following organizations who have agreed to

provide resources and valuable expertise and support to the Network:

Indigenous Performing Arts Alliance

MANO (Media Arts Network of Ontario)

Work in Culture

White Water Gallery

Yukon Arts Presenters Network

Youth Social Infrastructure Collaborative

Rural Ontario Institute

Arts Nova Scotia

Atlantic Presenters

Ontario Presents

CAPACOA

Folk Music Ontario

Theatre Ontario

Professional development collaborations/partnerships

Because the Symposium was the first of its kind in Canada, the number of professional

development collaborations/partnerships as a result of new connections/relationships developed

due to the Symposium is hard to measure. However, some specific examples about which

SPARC is aware are:

Sticks and Stones Productions (formerly Highlands Media Arts): as a result of the

Symposium’s efforts to create a highly creative program opening, and creating post event

interactive e-magazines, Sticks and Stones Productions hired a number of youth to take

pictures and capture live footage of the proceedings and also hired a youth to research

and implement cutting edge media arts technology to produce and create the e-

magazines for the Symposium and Network Summit – and this youth is still working for

Sticks and Stones Productions.

Page 25: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

25 | P a g e

Arts Council ~ Haliburton Highlands: the Symposium led to the formation of a Network of

Rural Performing Artists. Over the past year, the Arts Council ~ Haliburton has partnered

with the Haliburton Highlands Community Co-operative to provide administration for the

SPARC Network and provide office space for the Network Coordinator. Going forward,

the Arts Council ~ Haliburton Highlands has become a lead partner for the SPARC

Network and its planned 2016 SPARC Symposium.

Haliburton School of The Arts of Fleming College: as a result of their partnership with

SPARC as the host facility for the 2014 Symposium, they were able to establish a

valuable connection with the Center for Rural Arts Development and Leadership

Education in the United States, and will be collaborating in the future.

The 14th World Festival of Children’s Theatre (WFCT): WFCT made valuable contacts

with Theatre Ontario, a number of funders and a variety of other people and

organizations. As a direct result of attending the symposium, the WFCT has formed a

Youth Artistic Advisory Committee, composed of four of SPARC’s Youth Caucus

members.

Canadian Arts Presenting Association (CAPA/COA) Erin Benjamin, Executive Director

wrote: “It was a special privilege to share important information from our Value of

Presenting study with those gathered through Inga Petri’s keynote – bringing greater

meaning to the work we do at CAPACOA and added value to our government partners,

while reinforcing the importance of rural presenting as it relates to the field nationally,

even internationally. SPARC is a catalyst for change. CAPACOA will be pleased to

support whatever next steps the community identifies as key. We are all in this together,

and this initiative, and those who emerge as its leaders, will be vital partners in ensuring

Canadians – in all communities from coast to coast to coast, benefit from the many ways

in which the performing arts enrich our lives and the cities, towns and villages where we

live.” CAPA/COA then provided a space at their 2015 National Conference for SPARC to

lead a discussion on rural performing arts and the creation of the SPARC Network.

Additional Unexpected Impacts

SPARC conducted an Economic Impact survey completed by 71 Symposium delegates.

Questions were asked about accommodation, food & beverage, art & culture and retail shopping

expenditures anticipated during their stay in the community.

Based on 130 delegates, it is estimated that the delegates injected $48,946 into the local

economy.

The direct expenditures of the Symposium in the local community were: $84,379.

The total direct injection into the local economy of the Symposium was $133,325.00

CONCLUSION

The Haliburton County Community Co-operative, the Arts Council ~ Haliburton Highlands, and

the supporting partner performing arts organizations who form the SPARC Network Steering

Committee have played a significant role promoting and developing the performing arts in rural

and remote communities across Ontario and beyond.

As this evaluations demonstrates, the SPARC Symposium represented a significant coming-

together for those in performing arts across rural Canada, surpassing funder expectations and

target objectives. Delegates shared and learned from each other as well as industry experts, and

Page 26: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

26 | P a g e

left renewed, inspired and with additional knowledge and tools to assist their work and

communities.

The results of the evaluation provided the empirical data that demonstrate that the project

achieved its goals and objectives; that these events served as the catalyst to create a

network of rural producers, presenters, creators, funders and community animateurs,

laying the foundation to develop and expand a network for rural Ontario and to

opportunities for sharing knowledge, resources and experience.

The Closing Plenary format and survey provided the data and formed the basis for recognizing

the need for a responsive network model specific to the needs of rural communities to support

capacity building. The results also support a creation model that is designed by rural and remote

Ontario performing arts communities to meaningfully meet the needs of and provide services to

that performing arts community.

Since then Symposium, SPARC has embarked upon the challenging and informative transition to

become the SPARC Network. This transition was affected through considerable research and

consultation with network experts, established networks and arts service organizations, and most

importantly, with stakeholders – creators, presenters, producers and animateurs in the performing

arts in rural and remote communities across Ontario. Many of these stakeholders and art service

organizations are already part of SPARC’s Network.

As the survey conducted at the Symposium demonstrates, the interest and need for SPARC’s

Network is great but the capacity of many working in rural performing arts is already full or over-

extended. In researching networks and speaking with network experts, SPARC has corrected its

expectations to allow for slower growth to allow for different levels of input and impact on its

activities from stakeholders and to ensure long-term sustainability.

SPARC has formed a Network that is 400+ strong, with a dedicated catalytic circle comprised of

its three working groups and its Network Steering Committee. In the past year, it has gained 17

new volunteers who have committed to developing the Network and assisting with efforts to

engage more stakeholders. It has also identified a suitable and successful network model and

identified areas for regional hubs/constellations. It also has begun planning for the 2016

Symposium and intends to document the Symposium model to allow other Symposia to occur

across the Province and beyond, and has developed a host community relationship with the Arts

Council ~ Haliburton Highlands based upon a successful model.

SPARC has also recently constructed its Online Network platform as part of its dynamic website.

This platform is intended to effectively connect stakeholders and amass the incredibly knowledge

and innovations residing within rural communities; in part, to better support the next generation of

rural artistic leaders and creators.

Evaluative materials from the SPARC Symposium plus SPARC’s subsequent surveys and

outreach efforts have established that the majority of those working as creators, presenters,

producers and animateurs in the performing arts want and need to connect, to share and learn

from each other and are in support of the creation of a Network to support this. SPARC’s work of

the past year has yielded a solid yet adaptive foundation to affect the next steps of Network

Development.

In order to expand the Network, connect with more stakeholders and populate the Online

Network, SPARC intends to apply for a three year Grow Grant to the Ontario Trillium Foundation.

Page 27: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

27 | P a g e

This funding would scale up Network efforts, assist in the formation of hubs, improve/streamline

its online presence, create services/revenue streams and support future Symposium as the in-

person event of the SPARC Network. This funding will be sought under the Connected People

Action Stream with the grant result “People have a say in shaping the services & programs that

matter to them” as SPARC’s next stage is all about connecting its stakeholders and receiving

their input in its services/program development. This grant will be applied for by partner

organization the Arts Council ~ Haliburton Highlands who values SPARC’s work and is committed

to further supporting its performing arts members and reaching out to others across Ontario.

Page 28: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

28 | P a g e

Resource Documents

1. Symposium E-magazine

http://www.sparcperformingarts.com/media/SPARCMainMag001/

2. Symposium 2014 Delegate List

3. SPARC Symposium Evaluation Full Results Report 2014

5. Symposium Youth E-magazine

http://www.sparcperformingarts.com/media/SPARCYouthMag001/

6. SPARC Youth Madeline Smith Reflections

http://theatreontario.blogspot.ca/2014/05/space-to-create-reflections-on.html

7. SPARC Main Services Activity Summary

8. SPARC Symposium Hopes & Dreams

9. SPARC Network Summit Participants

10. SPARC Network Summit Package

http://www.sparcperformingarts.com/wp-content/uploads/2014/09/PRESUMMIT-

PACKAGE-FINAL.pdf

11. SPARC Working Group Terms of Reference & Membership

http://www.sparcperformingarts.com/sparc/network-working-groups/

12. SPARC Symposium Network Commitments

13. SPARC Economic Impact Survey

To obtain a copy of any of the above, please contact SPARC.

Visit SPARC Online at www.sparcperformingarts.com for additional information and media.

Page 29: Supporting Performing Arts in Rural Communities · SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION July 2015 5 | P a g e Explore the connection between rural performing arts

SPARC ONTARIO TRILLIUM FOUNDATION REPORT: EVALUATION

July 2015

29 | P a g e

References

i The Value of Presenting: A Study of Performing Arts Presentation in Canada by Inga Petri, 2013,

commissioned by Canadian Arts Presenting Association (CAPA/COA).

http://www.capacoa.ca/en/services/valueofpresenting/final-report

ii Liberating Structures http://www.liberatingstructures.com/

iii The Constellation Model http://socialinnovation.ca/constellationmodel

iv The Constellation Model

http://www.hclinkontario.ca/images/Uploaded_files/2010/09/AtAGlance_CollaborativeGov_2011.pdf

v Network Building by June Holley and Valdis Krebs

http://www.orgnet.com/BuildingNetworks.pdf