Supporting Long-Term and Tailored CS in Social and Behavior Change

Communication (SBCC)

Presenter: Emily Bockh

AIDS 2012 - Turning the Tide Together

• A five-year Global Health and Development Communication Initiative (2007 - 2012)

• Partners: Led by FHI 360 with Ohio University, Internews, Care, Soul City, IDEO, New Concept, and CMS

• Location: Global project in 17 countries• CS goal: Strengthen and transfer social and behavior

change communication (SBCC) skills and knowledge to developing country institutions

Introduction and Overview

• Development of modular, flexible SBCC Toolkit • Assessments and tailoring of CS TA– Work with partners to determine approach and

action plan• Provide technical CS in SBCC– Try to match with a provider of organizational CS– Long-term CS (more than a short training)

• Measurement of competencies and development of final action plan

Capacity Strengthening Model

Approach Results (as of March 2012)

Competency based face to face training

• 2,365 able to plan an SBCC intervention• 229 organizations engaged in CS activities• 23,000 downloads at www.c-changeproject.org

Distance learning via online training

• Facilitated and self-paced versions available• 451 registered accounts

Institutionalized SBCC courses and degrees at Universities

• South Africa with the University of the Witwatersrand• Developed and implement 8 courses• Two cohorts of students• 147 participants from 25 countries

• Centers in Albania, Guatemala, NigeriaCS with governments • 61 national or lower level technical working groups

or task forces developed or revised SBCC strategies• 82 coordination strategy documents developed

Illustrative Results

Challenges & Benefits

Benefits Challenges• Ensuring commitment of

organizations/entity to long-term CS

• Linking CS efforts (different approaches) with each other

• Ensuring there is a linkage between technical CS and organizational CS

• CS approach based on and driven by needs

• Flexibility of approaches allowed for audience-tailored CS

• Worked through existing structures such as networks or governments