Visa Public

Supporting Financial

Education in Schools by

Funding Initiative

March 10, 2017

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It’s right for our business…and the right thing to do

• Visa’s guiding principal is to provide economic

empowerment to consumers by offering

the tools they need to make wise financial decisions;

Visa stands with consumers as an ally in money

management with a goal of financial inclusion for all.

• We believe access to financial services is essential

for progress — and that the most important financial tool

is not a product, it is knowledge.

• Visa recognizes that the payments industry has

an important role to play in helping consumers

avoid financial trouble.

• Visa launched its financial literacy program

nearly 20 years ago.

Visa’s Global Commitment to Financial Literacy

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• Empower positive economic growth for individuals, businesses

and countries.

• Provide free, relevant, accessible and innovative financial education

to individuals and their communities utilizing Visa’s global financial

literacy initiative, which is localized for each country based on economy,

culture and priorities.

• Facilitate entrance into the banking system for the unbanked.

• Utilize the active engagement of third-party partners including

governments, schools, banks, credit unions and NGOs to improve reach,

awareness and impact of educational programs.

Financial Literacy – Global Goals

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• Free, educational FIFA World Cup-themed

video game.

• Harnesses the global passion for the sport

to teach financial literacy.

• Rolled out in over 37 countries; translated

into 15 different languages and localized

for each market, including Hong Kong.

• Co-branded by dozens of financial institutions,

NGOs and governments.

• Received positive media coverage in hundreds

of media outlets and blogs worldwide.

www.Financialfootball.com

Global Program Highlights: Financial Football

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• International leaders from major government

agencies, non-governmental

organizations, financial services companies

and academia met in Chicago every year for

the global summit on financial literacy

• A decade-long partnership between Visa and

The Federal Reserve Bank of Chicago.

Thought leadership: Global Financial Literacy Summit

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Financial Literacy programs in Hong Kong

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• Financial Literacy work starts in 2010

• Provide free, relevant, accessible and innovative financial education to

students utilizing Visa’s global financial literacy initiative.

• Utilize the active engagement of third-party partners including Hong

Kong Monetary Authority, Hong Kong Education Bureau, academics,

schools and NGOs to improve reach, awareness and impact of

educational programs.

Hong Kong

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Financial Literacy Website tailored to Hong Kong

www.practicalmoneyskills.com.hk

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Financial Fortune Teller App & Marvel Comic

Apple Daily, Jan 13, 2017

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FIFA Fever Financial Literacy Program

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2015-17: Liberal Studies–Financial Literacy Online

Quiz

video

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HKEJ iKnow pageHKEJ Facebook

HKMA websiteInvite to school,

endorsed by HKEB Visa Facebook Visa HK Website

Visa’s FL Website

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Key Learnings

• Beyond monetary term – passion and devotion

• Identify the right partners – Trust and share the

same values

• Agree on short-term and long-term goals –

financial literacy as part of school curriculum in

Hong Kong

• Staff engagement & participation

• Leverage on global resources

Visa Public

THANK YOU