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FEB-04
Supplying Value with Innovation
Wolfgang Dehen, Group PresidentReinhard Pinzer, Chief Financial Officer
Financial Market Day, February 17, 2004
2FEB-04
Group profit(in millions of euros)
Sales (in billions of euros)
Group profitmargin
FY03 FY02
Employees
R&D (in millions of euros) 692
We are on track with our financial performance
44,000
5.0 %
418
8.4
708
43,000
0.8 %
65
8.5
Q1 FY04
174
44,000
4.9 %
100
2.0
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
Rigorous use of top+ WIP ensures long-term profit and growth
3FEB-04
10.3%4.2%6.1%
0.4% 6.2% 9.9%
(1.8%)(1.4%)
1.7%
2.6%(2.6%)5.8% 3.7%1.4%4.2%
Automotive production is slowly recovering
Excellent growth prospects in the emerging Asian markets
16.7CY02
16.3CY03
16.8*CY04
59.0CY02
59.9CY03
62.1*CY04
16.9CY02
16.6CY03
16.9*CY04
19.2CY02
20.3CY03
21.1*CY04
6.2CY02
6.6CY03
7.3*CY04
Others
Asia
World
NAFTA
Source: Global Insight 12/2003
Light Vehicle Production
Western Europe
* estimate
9.1% (0.8%) 24.3%
0.3% 1.1% 4.9%
22.0% (7.3)%2.3%(5.9)% 10.4% 8.8%
10.4% 2.0% 4.2%
Heavy Vehicle Production
[mill.] Units
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
4FEB-04
Automotive suppliers must cope with various factors
Regional aspects! Further globalization and consolidation of OEM! Strong growth in emerging markets like Asia and Eastern Europe! Saturated markets in US and Europe
Cost and contractual aspects! Annual price decline over product life time for orders! Demand for active participation in cost reduction programs year over
year! Fewer up-front payments for engineering and application work ! Extended warranties / guarantees for all markets
Innovation aspects! Increased pressure on OEM to differentiate themselves by
technology! Shortened development cycles force suppliers to provide perfect
products right from start of series production ! Good opportunities for suppliers with innovative portfolios and
optimized cost structures
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
5FEB-04
~ 60 % in No. 1 or 2 positions
2003
~ 50 %
~ 10 %
~ 25 %
~ 15 %
No. 1
No. 4 or below
No. 3
No. 2
~ 90 % in No. 1 or 2 positions
No. 1
No. 4 or below
No. 3
No. 2
Innovation is essential for staying competitive
Nearly 90 % of our product portfolio will be in No. 1 or No. 2 market positions by 2008
2008
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
6FEB-04
Diesel CR with Piezo
3D-Camera (CMOS) for Occupant Detection
Valvetronic
Electrical Parking Brake
Active Noise Tailoring
Tire Guard
Keyless GoIntelligent switching unit
Cockpit Module
P-sensor for side airbag
Mechatronicmodule for AT
Gasoline DI with Piezo
Advanced Weight Sensing
Integrated Driver Information System IDIS
Modular, scalable upgradable SW platform (TLA)
Digital Tachograph
Finger print sensor
IAFM Module
Integrated Multi Media System
1st European gasoline DI
Earlier �first to markets�:
� Speedometer - 1901� Metal substrate catalyst - 1987� Immobilizer - 1993� In-car navigation (Philips) - 1994
HUD
C-IQ
We continue to grow with trendsetting technologiesfor customer-oriented products
1995 2000 2005
First-to-market innovations ensureour global competitiveness
radiator motors
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
7FEB-04
Outflow (abandon-ment of patents)
Our high number of patents is a key success factor
Our rapidly growing patent portfolio reflects the high rate of innovation in all business segments
Number of patents/ IPR *
CY02CY01 CY03
Patent portfolio(current status)
! Patents are among our most important assets
! We secure our position with consistent management of patents and intellectual property rights (IPR)
! We focus on patents for trendsetting technologies to support the competitiveness of our customers
! For our customers, we leverage Siemens� technology leadership based on more than 45,000 Siemens patents
20% p.a.
Inflow (new patents/IPR)
* Intellectual property rights
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
8FEB-04
In line with market needs: our innovation-oriented portfolio
� comfort & convenience� safety� performance & service
Excellent market prospects with innovations for
EasyControl
Head-Up Display
Intelligent PedestrianProtection Systems
3rd generation piezo diesel injection Intelligent networks for
commercial vehicles
C-IQ - Intelligent Contenton Demand
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
9FEB-04
The focus of innovation: customer benefits
! increases torque! Reduces fuel con-
sumption by up to 20%! greater flexibility with
EMS* 2 hardware and software platform for diesel and gasoline
We are in line with market trends and upcoming legal regulations
! improved functionality with indirect power supply! enables constant monitoring of tire status ! products available before US regulations take effect in
2006
Tire Guard II:Second generation of tire pressure monitoring system
We offer trendsetting technologies and excellent components
Piezo direct injectionfor gasoline engines
DEKA VIIinnovative valvesfor port injection
! fuel is finelyatomized and burned efficiently
! minimizes exhaust emissions! Modular design for easy
application in the development phase
* Engine Management System
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
10FEB-04
Taking the lead in infotainment and interior
! greater flexibility for configuring interior modules
! plug-and-play technology for four modules! modular electronics architecture ! mechatronic integration ensures increased
functionality and drastic variant reduction
CESAR � Modular Cockpit Architecture
We develop key enabling technologies for infotainment
Human Machine Interface
Navi Audio/TV Phone Entertain
Java-based TLA ! open scalable hard- and software platform ! modular approach for high-end multimedia
and mass market navigation! constant updates in running series
We increase value added through modularity
TLA � Top Level Architecture
CESAR: Cockpit Electro-mechanical System Architecture
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
11FEB-04
Driving innovation through systems orientation and standardization
Systems OrientationStandardization
Modularity
Vehicle Systems Group� Cross-divisional systems
orientation� design of E/E* systems� competence for functional
integration
Modular approach in R&D
� Top Level Architecture for multimedia
� EMS 2 platform for improved engine management
AUTOSAR**� standardization
initiative of OEM's and suppliers
Software & SystemsInitiative @ SV� basis for a higher
degree of innovation� improved SW quality
(CMMI 3 Level)
**Automotive Open System Architecture(A consortium of BMW, DaimlerChrysler, VW, Bosch, Continental and Siemens VDO)
*electric/electronic
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
12FEB-04
Cooperate on standards, compete on functions
The AUTOSAR initiative
! facilitate integration of functional modules from different suppliers for different OEM vehicle and platform variants
! ensure reusability of software ! provide constant updates or upgrades over vehicle lifetime
Targets
! establish standard core solutions for OEM and suppliers ! define standards for scaleable, modular electrical /
electronic architecture
Tasks
! increase in functionality independent from hard- and software
! shortened development cycles ! reduced risk for OEM and suppliers ! volume scale effects
Results
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
13FEB-04
To increase profitability, we are improving our innovation process
! supports standardized and transparent innovation process
! improves Siemens VDO's technology roadmap through a market-driven evaluation of new ideas
! allocates limited R&D resources according to a funding structure
! controls performance of technology projects
! shortens the time between product idea and SOP (start of production)
! ensures higher and faster ROI for customers and Siemens VDO
! helps increase flow of innovations
Central lever for improvement: the technology board
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
14FEB-04
! Become EVA positive in FY 05! Focused execution of top+ WIP program within Siemens
Management System
Short-termfocus
! Achieve best-in-class quality / quality benchmark in industry! Sustain profitable, above-average growth! Reach more No.1 and 2 positions in all competence areas! Rapid expansion of business in NAFTA and Asia
Strategicfocus
! Focus on total customer satisfaction through total customer care
Customers
! Establish �Process House� for optimizing all processes! Enforce our cross-divisional initiatives
(quality, software, project management, design-to-cost)! Improve innovation process through technology board ! Strengthen advanced and basic engineering
Business excellence
Employees ! Our highly motivated and skilled employees are driving the worldwide process of innovation
Our aim: profitable growth through innovation
Our Commitment: Supplying value
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
15FEB-04
Backup
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
16FEB-04
Dr. Egger Dehen Hauptmann Dehen
Business overview: Our organizational structure
Customers
Market Segment Units:Independent Aftermarket /Consumer Electronics, Special Original Equipment Manufacturers / Parts &Accessories, Fleet, Original Equipment Services
! Gasoline Systems
! Diesel Systems
! Air Fuel Modules
! Engine Actuators & EmissionManagement
! Fuel SupplySystems
! Sensors
! Electronics & Drivetrain
! Restraint Systems, Safety Electronics
! Body & ChassisElectronics
! Electric Motor Drives
! Information SystemsPassenger Cars
! Commercial Vehicles
! Cockpit Modules &Systems
! InfotainmentSolutions
! Service & Special Solutions
PowertrainChassis & Carbody
Interior & Infotainment
Service & Special Solutions
Siemens VDO Automotive in FY 03:Sales: EUR 8.4 bn., Employees: 44,000
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
17FEB-04
3 %
29 % 56 %
2
10 %
East. Europe
West. Europe
ROWAsia
NAFTA
7% 2
69 %
19 %
3 %West. Europe
NAFTA
AsiaROW
East. Europe
EUR 8.4bn.
2003 2008
Growth by Region
Customer-focused innovation will helpus exploit growth potential in Asia and NAFTA
Financials
Global Competitiveness
Innovation and Customer Focus
Strategic Outlook
18FEB-04
Siemens Investor Relations Team
Webpage: http://www.siemens.com Investor Relations
e-mail: [email protected]
Fax: +49-89-636-32830
Marcus Desimoni +49-89-636-32445
Constantin Birnstiel +49-89-636-36165
Christina Schmöe +49-89-636-32677
Claudia Wagner +49-89-636-33693
Disclaimer:This presentation contains forward-looking statements based on beliefs of Siemens' management. Suchstatements reflect the company's current views with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results to be materially different, including, among others, changes in general economic and business conditions, changes in currency exchange rates and interest rates, introduction of competing products, lack of acceptance of new products or services and changes in business strategy. Actual results may vary materially from those projected here. Siemens does not intend or assume any obligation to update these forward-looking statements.