Upload
harsheen-jammu
View
217
Download
0
Embed Size (px)
Citation preview
8/11/2019 Supply Chain of Crocs
1/2
Supply Chain Model
Crocs new innovative & highly responsive
supply chain model allowed retailers to place
orders whenever they needed them and
shipped them within few weeks
Elimination of need to anticipate what the
consumer would want to buy months in
advance
Allowed products to keep up with current
trends
8/11/2019 Supply Chain of Crocs
2/2
Croslite
Crocs owned the production of Croslite which
gives the shoes comfort & odor resistance
Synder purchased the distributor of croslite ,
therefore it stopped any competitors fromusing the same material
Taking over the manufacturing allowed the
company to support aggressive supply chain Moving compounding in house also provided
IP protection for the croslite compound