Superior cuStomer SAtiSFActioN begins with - …remaxoftexas.net/news/wp-content/uploads/2012/04/rucatalogmarch... · Superior cuStomer SAtiSFActioN begins with Superior educAtioN

catalog MARCH 2012

catalog MARCH 2012

Superior cuStomer SAtiSFActioN begins with Superior educAtioN

“Highest Overall Satisfaction For Home Sellers and Home Buyers Among National Full Service Real Estate Firms”

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RE/MAX University Catalog 3

dear re/mAX colleagues:

There’s a lot of power to be found among the pages of this RU catalog.

Through live sessions held across the country and thousands of online courses, RE/MAX University offers the most progressive and comprehensive real estate training in the industry.

But it doesn’t stop there. Taking advantage of the vast RU training opportunities gives you the power to serve clients more effectively, earn more income and reach your business potential.

By now, you’re probably aware of the J.D. Power and Associates awards, which recognize the industry-leading satisfaction RE/MAX agents provide to both buyers and sellers. These achievements come as a direct result of your dedication to your craft and your customers.

With the spring RU programming, we’re pleased to add even more training, education and motivation to the lineup. These elements will help you take your award-winning service even further.

I invite you to take advantage of all that RU offers, and continue the incredible streak of RE/MAX selling more real estate than anyone in the world.

Put the power of RE/MAX and RU to use in your business.

Best Regards,

Dave Liniger (ABR, CDPE, CRB)RE/MAX Chairman and Co-Founder

Viewing RU Videos 6 Motivational21For Broker/Owners & Managers32

What’s New 4 Marketing and

Prospecting 19 Commercial 31

International16

Technology28

RE/MAX: Industry-Leading Satisfaction 3

Distressed Properties 14Teams26

Referrals22Regional Training Events40Video Courses10 RU Originals22Management Education41

Business Operations13Sales Skills 23

Tech Essentials Workshop41Buyers14

Sellers 24RE/MAX World Headquarters42Community Citizenship14

Social Networking25

INDEXToday’s Market30

Video

Video Courses Classroom

Webinars

The Rolling Stones must not have used a RE/MAX agent. If they had, there’s no way they would have written “(I Can’t Get No) Satisfaction.”

After all, RE/MAX customers are immensely satisfied. In the 2011 study by J.D. Power and Associates, home sellers and buyers ranked RE/MAX highest in overall satisfaction among national full service real estate firms.

This recognition speaks volumes about RE/MAX agents, who not only provide industry-leading service, but also sell more real estate than anyone on the planet.

Service and sales go hand-in-hand, of course, and both reflect the commitment shown by RE/MAX agents toward their customers and the real estate profession. Long gone are the days where anyone with a license could notch up sales.

In today’s market, agents must be professional and dedicated to succeed.

“Even uncommitted agents were selling some homes in the mid 2000s,” says Mike Ryan, RE/MAX Executive Vice President. “That’s not the case anymore. Being successful in today’s market requires agents to be educated and savvy, because providing exemplary customer service isn’t easy. You need to be very smart about what you’re doing.”

The cusTomer service re/mAX AgenTs provide, ryAn sAys, is direcTly corre-lATed To The TrAining And educATion offered Through re/mAX universiTy. Through RU, RE/MAX agents have access to more than 1,200 educational offerings, ranging from two-minute Quick Hit videos to live, multi-day designation courses. RU online programming is offered 24/7 and is available on demand via computer, iPad, TV or mobile device.

It’s the type of training that others can only dream of providing.

“Other real estate networks may talk big in education and training, but RE/MAX delivers,” Ryan says. “The proof is out there for anyone to see. No one sells more real estate than RE/MAX. No one matches our level of customer ser-vice. That speaks volumes about our education, and volumes about the quality of RE/MAX agents.”

The bottom line is clear: For agents and their customers alike, you “can’t get no” higher level of satisfaction than with RE/MAX.

Flip through the RU catalog to see what agents are saying about the J.D. Power and Associates awards.

“I HAVE BEEN AN AGENT FOR 16 YEARS, AND RECENTLY JOINED RE/MAX. I TOTALLY SEE WHY RE/MAX WOULD GET J.D. POWER RANkING. I FEEL LIkE I AM MORE ON TOP OF MY GAME AT

RE/MAX DUE TO ALL OF THE INFORMATION THAT IS AVAILABLE THROUGH RE/MAX UNIVERSITY, REMAX.COM AND LEADSTREET. THE kNOWLEDGE IS EVERYTHING.”

– Myra k. Mitchell, RE/MAX Twin Counties, Milford, Del.

RE/MAX: IndustRy-LEAdIng sAtIsfActIon

ABOUT THE COVER:RE/MAX received the highest numerical score among full service real estate firms for home sellers and home buyers in the proprietary J.D. Power and Associates 2011 Home Buyer/Seller StudySM. Study based on 3,861 total evaluations measuring 8 firms and measures opinions of individuals who bought a home between March 2010 and April 2011. Proprietary study results are based on experiences and perceptions of consumers surveyed March-May 2011. Your experiences may vary. Visit jdpower.com.

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RE/MAX University Catalog 5 RE/MAX University Catalog 5

RESIDENTIAL INVESTORS

4 RE/MAX University Catalog

What’s New

check out the latest education and training programming from ru. You can find program descriptions on the pages associated with the individual shows.

2011 Broker owner conference opening General Session See page 35.

Bank of America/dignified transition Solutions Alternative Short Sale Success StorySee page 13.

Be Famous for Being creativeSee page 16.

Become a Local expertSee page 19.

Become the Leader You Want to BeSee page 35.

Brand marketing Franchise SalesSee page 19.

Building a Better Website to Get Quality LeadsSee page 39.

children’s miracle Network Founders AwardSee page 14.

coaching Hall of Fame: crush Q1 with tom Ferry’s tipsSee page 22.

create an office Agents can’t resistSee page 32.

crS 201 (4 Sessions)See page 10.

dave and Gail Accept the J.d. power AwardSee page 30.

dave Liniger’s top predictions for 2012See page 30.

default Servicing: What Agents Need to KnowSee page 14.

discover the re/mAX collectionSee page 14.

dominant Buying motivesSee page 16.

evictions/cash for Keys: What Agents Need to KnowSee page 15.

Five Questions to Ask YourselfSee page 21.

Generate Leads with Advanced Social mediaSee page 20.

Global Website Launch promoSee page 16.

GryphtechSee page 34.

Hub and Spoke marketing See page 25.

international #1 Logo – Agent VersionSee page 16.

international #1 Logo – Broker VersionSee page 34.

Listing presentation role-play: Sign callsSee page 24.

marketing Your BrokerageSee page 34.

ownAmericaSee page 10.

peripheral View – top tech trends You don’t Want to miss See page 39.

recruiting digitally & creating production NowSee page 35.

re/mAX design center updatesSee page 39.

re/mAX vs. century 21 recruiting role playSee page 35.

re/mAX vs. coldwell Banker recruiting role playSee page 35.

re/mAX vs. Generic independent recruiting role playSee page 35.

re/mAX vs. Keller Williams recruiting role playSee page 35.

re/mAX vs. prudential recruiting role playSee page 35.

re/mAX vs. realty executives recruiting role playSee page 35.

Savvy ideasSee page16.

Short Sale update from Bank of AmericaSee page 32.

Smart mobile StrategiesSee page 19.

Stay top of mind with Facebook See page 25.

the New ‘Above’ magazineSee page 35.

the New Face of the NetworkSee page 16.

tom Ferry – Stop Being a Secret Agent See page 19.

trumpet the re/mAX competitive AdvantageSee page 33.

unfair Advantage Wrap upSee page 33.

use the Fair Share model to Set Yourself ApartSee page 24.

using Youtube in Your BusinessSee page 25.

Value of re/mAX AustraliaSee page 16.

Wordpress: Your marketing command centerSee page 39.

Your Head’s a Scary placeSee page 21.

Your mobile StrategySee page 20.

Your Social media StrategySee page 19.


Wh

at’

s N

ew

His future is wide open. So is

yours. We can help. Nobody

in the world sells more real

estate than RE/MAX.

Visit remax.com.

Now what?

© 2012 RE/MAX, LLc. all rights reserved.

Each office independently owned and operated. For all the things that move You.sm

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RE/MAX University Catalog 7 6 RE/MAX University Catalog

VIEWINg RE/MAX UNIVERSITy VIDEOSWith RE/MAX University, you get world-class education from real estate’s best trainers, and practical, business-building tips from the top professionals in the industry: RE/MAX Sales Associates and Broker/Owners. Get your training how and when you want it – on demand, on your computer, your television or mobile device. With more than 1,000 videos to choose from – ranging from multiple-day courses to “Quick Hits” that get right to the point – RU is the industry’s best and most complete training program.

On your ComputerAll you need is a laptop or desktop com-puter with a high-speed Internet connection. Start by selecting the “Learn” tab on RE/MAX Mainstreet (remax.net).

Browse the Library by channel for videos on specific topics (Distressed Properties, Buyers, Sellers, Sales Skills and so on) or search under Courses or the “New (30 days)” tab. When live videos such as RE/MAX Coaching Hall of Fame programs are being presented, the “Learn” tab automatically opens up to the Live Event channel.

You can also search for videos by keywords, such as topic, title and presenters’ names. Create your own Favorites Channel and access those videos instantly. The video player can be expanded to full-screen size.

On your TelevisionRE/MAX Affiliates anywhere in the world can view broadcast-quality RE/MAX University programs on their televisions through a digital media player.

Global Affiliates can purchase a PopBox at www.popbox.com/remax. U.S. and Canadian Associates can purchase a Roku (preferred model: Roku XDS) at www.roku.com/remax or www.roku.com/remax-canada. View videos on your office or home television via a high-speed Internet connection.

Access the RE/MAX University Channel through either device using your Mainstreet user ID and password.

see page 8 of this catalog for more information on the roku and the popBox.

On your Mobile DeviceDownload the RE/MAX University application for Android, Black-Berry (only available on certain BlackBerry models), iPhone, iPad or iPod Touch from the device’s applications store. Having trouble? From your mobile device, go to http://remax.onmediafly.com.

Pause and Resume RUYou can watch RU programs throughout the day – on any combination of devices – and never lose your place. For example, you could begin viewing at home on your desktop computer, pick up where you left off on your office’s television and continue watching the next day on your smartphone.

New Videos Added RegularlyRE/MAX University continually adds to its catalog of training videos. These include live sessions, coverage of RE/MAX conferences and other live events, including recruiting seminars featuring Dave Liniger and other top office leaders. To easily access recently posted videos, check the “New (30 days)” tab on the Learn home page.

Daily Playlist “Daily Playlist” on your Roku device enables you to turn on your Roku box and enjoy continuous play of video streams (which change daily) on your television. It is only available on Roku and PopBox, not on Mainstreet.

More Resources Online – To access a PDF with more detailed information on making effective use of the Learn section, visit the Mainstreet Downloads and enter guide to ru on demand in the search box.

for ru information: call (303) 770-5531 or e-mail [email protected].

visit ru on facebook: www.facebook.com/remax. select the re/mAX university tab.

PurchaseThis takes you to a page where you click on the course you want to take, agree to the terms and conditions, and purchase the course for viewing.

Course DescriptionThis provides information on the course you’ve selected. To read a description in its entirety, click the “more” link.

CommunityThe star rating shows how other affiliates rank a video on a scale of one to five. The number in parentheses shows how many affiliates have ranked the video.

My RatingThis is where you rate a show to help others determine the quality of the content in the video.

FavoriteClick the heart to “favorite” a video. These videos then appear in your Favorites channel under the Learn tab.

More InfoClicking this icon opens a separate browser with video details, length and cost.

PreviewThis function enables you to watch a 5-10 minute preview of the video before purchasing it.

MaterialsThe Materials icon appears when training materials accompany a program. Simply click the icon and a browser will open from which you can download the necessary materials.

Get Video iNSiGHt WitH tHe ‘pop out’ BoXhover your mouse pointer over any video icon in the library to reveal a pop-out box specific to that video. here you can read more information about the video, watch a preview and see viewer ratings. you can also offer your own video rating and add the selection to your favorites.

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Q: Is a digital media player required to get RE/MAX University on Demand? No. RE/MAX University programming is available to any RE/MAX Asso-ciate in the world with a high-speed Internet connection – via the “Learn” tab on RE/MAX Mainstreet (remax.net).

Q: If I already own a Roku or PopBox, is there anything else I need?Yes. You need to activate the channel. Find instructions on Mainstreet under the “Learn” tab.

Q: Can game consoles, TVs or Blu-ray players with Internet connections access the RE/MAX University channel?No. At this time, the RE/MAX University Internet TV channel is accessible only through the Roku or PopBox set-top-box players.

Q: What’s needed to set up my Roku or PopBox player? •YourRE/MAXMainstreetusernameandpassword(click“forgot

password” on remax.net if you don’t remember)

•Atelevisionwithacomposite(red,yellowandwhiteRCA connectors), component (red, green and blue RCA connectors), S-Video or HDMI connection. Composite cables come with the Roku; an HDMI cable is included with the PopBox

•Ahigh-speedInternetconnection

•Awirelessorwiredrouterwithavailableport

•AnEthernetcableifyou’reusingawiredconnectionto the router

•SSID(name)oftherouterifusingawirelessconnection

•Apassphraseorkeyifyourwirelessrouterhasencryptionen-abled

Q: Which Roku player is preferred?To take full advantage of RE/MAX University content, the XDS is recom-mended. It can show programs in high definition, incorporate the latest wireless technology, and even more importantly, has a USB port, which will be utilized for future RU services.

Q: How fast should the connection be?For high-quality video and audio, a connection of least 2.5 Mbps is rec-ommended (for a typical viewer at home). That gives you an idea of the additional demand a Roku player can place on an office’s Internet con-nection. You can test your current connection speed at www.speakeasy.net/speedtest or www.speedtest.net.

Q: Does the PopBox work on Standard Definition TVs?No. It will work only on HDTVs. You have two PopBox options: the standard PopBox, for wired connection to the Internet, or the PopBox Wireless.

More Resources Online – For detailed instructions on connect-ing your Roku or PopBox player to your television and computer, adding the RE/MAX University channel, managing multiple Roku accounts and using the Learn pages on Mainstreet, enter “Roku” or “PopBox” in the Mainstreet Downloads search box. The key downloads are The Com-plete Roku Setup Guide, Roku Quick Start Guide and PopBox Setup Guide.

How-To Videos – Check out the “How To” channel on the Learn page to view short videos explaining how to work effectively with RU and your digital media player.

HOW TO gET THE RE/MAX UNIVERSITy CHANNEL ON yOUR TELEVISIONAssociates anywhere in the world can view RE/MAX University programming on their televisions. U.S. and Canadian Affiliates can purchase a Roku (www.roku.com/remax or www.roku.com/remax-canada), and global Affiliates can purchase a PopBox (www.popbox.com/remax). Once you set it up and sign up online for a free account, you’re ready to add the RE/MAX University channel. Here’s what you need:

•YourRokuaccountusernameandpassword(notneededforPopBox) •Yourplayerandremotecontrol •YourRE/MAXMainstreetusernameandpassword.Ifyoudon’tknowthem, call (888) 398-7171

Help us reach out to distressed homeowners.The Bank of America®Alternative Right Party Contact program

The Bank of America®Alternative Right Party Contact1 program gives select real estate agents an opportunity to reach out to distressed homeowners and educate them about foreclosure alternatives such as short sales. In addition to helping these homeowners avoid foreclosure, this program puts you in a position to potentially represent homeowners who might not have realized they may be able to sell.

How to get involved:

Bank of America works with Dignified Transition Solutions to recruit real estate agents and manage participation in the program. When selecting agents, we take into consideration:

• Distressed Property Certification such as CDPE, 5Star or SFR

• Years of experience

• Experience and volume in distressed sales

• Location — program availability is based on geographic need

Through this program, you could gain potential client contacts while helping Bank of America reduce overall foreclosure rates and stabilize communities.

To learn more, please visit the REO-Short Sale Initiatives page on RE/MAX Mainstreet.®

THIS INFORMATION IS NOT INTENDED OR AUTHORIZED FOR CONSUMER DISTRIBUTION.All trademarks are the property of Bank of America Corporation or their respective owners. Bank of America and other advertised companies are separate entities; each is independently responsible for its products, services and incentives. Bank of America, N.A., Member FDIC.

Equal Housing Lender. ©2011 Bank of America Corporation. AD-10-11-0700 10-2011 ARP1S370

1 Right Party Contact: Successful effort by a loan servicer to speak with the borrower of a mortgage about resolution of a delinquency.

AD-10-11-0700.indd 1 11/1/11 4:23 PM

DESIgNATION AND CERTIFICATION COURSES

re/mAX ultimate Agent (Buffini & company) This is for Associates who are already doing well – but would like to do even better. Brian Buffini designed the course specifically for RE/MAX. In addition to presenting dozens of

business-building ideas, he emphasizes taking full advantage of RE/MAX services such as LeadStreet, RE/MAX University and the RE/MAX Design Center.

SreS: Seniors real estate Specialist The Seniors Real Estate Specialist designation, administered by the Real Estate Buyer’s Agent Council, helps you work with senior buyers and sellers, emphasizing the unique challenges

posed by this demographic. course participants receive elective credit toward the ABr designation.

Youtube: You Should In a series of seven programs, Brad Hanks provides instructions to create your YouTube profile, customize your page, find content, upload video and syndicate your content.

CONTINUINg EDUCATION the ce Shop

RE/MAX is the first major real estate franchisor to team up with The CE Shop to provide state-specific continuing education courses for U.S. Associates. The company offers

approved online CE courses in more than 40 states – a number that eventually will expand to every state that accepts CE credits earned online.

TO REgISTER FOR AND TAKE A RE/MAX UNIVERSITy COURSE ON DEMAND

1. On the Learn page of RE/MAX Mainstreet, choose the Courses link.

2. Click on a course icon. You’ll see the description and pricing, plus links for more detailed information, preview links and the option to purchase the course.

3. To view a short sample of the course, select the Preview button.

4. Select the More Info button to see course details, including the pro-gram length and information on whether an exam is required.

5. To register, select the Purchase button, provide payment information and add the course to your shopping cart.

6. You’ll receive course materials within 7 to 10 business days (usually sooner).

7. Begin viewing the course via any connected device.

For more information on RU courses, call (888) 720-5192 or e-mail [email protected].

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DESIgNATION AND CERTIFICATION COURSES

tom Ferry Sales power Shows you how to diversify your lead generation, increase your skills to win more saleable listings and create certainty within your business.

crS 201 Frank Serio (CRS) talks about the skills

needed to conduct successful listing presentations, price a home to sell, market more effectively and close the transaction.

The course features an actual listing presentation to help explain the key steps in the process.

ownAmerica Win residential investor business with this

simple, affordable package you can implement in a week. OwnAmerica teaches you how to market to investors, list

properties as investment opportunities, analyze equity, cash flow and IRR, plus much more.

203k Specialist This four-hour session educates you on the FHA’s 203k program, through which homebuyers can wrap funds for home repair into a primary mortgage. Discover how this knowledge can become

a competitive advantage.

ABr: Buyer Agency Buyer agency pioneer Curtis Hall presents a comprehensive program for working with buyers – and building a prosperous career while doing so. Hall explores every aspect of buyer

agency, including legal and ethical implications. This basic course is required of all ABR candidates.

ABr: marketing reboot Learn how to stand out and refresh your professional brand with the Real Estate Marketing Reboot Course. This course is a one-day, ABR elective that revisits branding and relationship marketing, and helps you gain a working knowledge of electronic tools and tactics including Twitter, podcasts, blogs, social media and search engine optimization (SEO).

certified investor Agent Specialist With the Certified Investor Agent Specialist (CIAS) designation, you’ll be equipped to guide both experienced and rookie investors through the real estate investment process.

certified Luxury Home marketing Specialist The CLHMS designation helps position you as an expert in the luxury home market, and gives you the knowledge you need to be the agent of choice for affluent buyers and sellers. The

instructor is Laurie Moore-Moore, author of “Rich Buyer, Rich Seller! The Real Estate Agent’s Guide to Marketing Luxury Homes.” prior to registering, you should check with the institute for luxury home marketing to see if your transactions meet performance criteria.

Bonus: Luxury Home Short Sales – How to get Short Sales started, whether or not the property falls under U.S. HAFA (Home Affordable Foreclosure Alternatives) guidelines.

Bonus: Working the international market – Numerous ideas for tapping into the international real estate market: working with international buyers, marking properties globally or networking for referrals.

certified New Home Specialist/residential construction certified Achieve success in all areas of new-home sales and marketing. Dennis Walsh, covers builder/broker relations, market research,

sales and marketing strategies, creative marketing ideas and more. After completing the course and passing a test, you earn the CNHS certification as well as one elective CRS credit. The Residential Construction Certified course, a prerequisite to the CNHS course, covers materials, methods, terminology and details of residential construction.

crB: managing and Leading teams Discover how to organize, develop and manage teams. Learn how the team structure affects your business; how to use management and leadership skills to improve team

performance; how to develop a team structure; and how to improve communication, motivation, skill development, coaching and counseling.

crS 200: Business planning and marketing for the residential Specialist This Certified Residential Specialist course focuses on budgeting and cost analysis, prospecting techniques and personal

promotion strategies. you need to have a standard calculator to participate.

crS: creating Value for Your clients In this learn-by-doing course, you discover how to develop a business plan, conduct an effective listing presentation, develop negotiating skills, build a referral business and more.

crS: putting technology to Work for Your clients This session examines the changing role of real estate agents, delivers tips on working effectively with online consumers and provides templates and strategies for utilizing today’s real estate technology.

ecoBroker The EcoBroker program provides real estate professionals with tools to serve and counsel environmentally conscious buyers and sellers – and ultimately benefit their communities. Holders of

the EcoBroker certification – or any of several other green designations – can market themselves as RE/MAX Green Specialists and use the RE/MAX Green logo on their advertising materials.

Green designation: core course NAR’s Green Designation certifies real estate agents as experts in “green” real estate. To earn the designation, you must complete this course as well as one of three one-day electives:

Residential, Commercial or Property Management. course participants receive elective credit toward the ABr designation.

Green designation: residential elective One of three electives for NAR’s Green Designation, this course gives you knowledge and awareness of green building principles. It helps you successfully market eco-friendly homes as well as guide buyers in their purchase of such homes. You’ll also be able to counsel homeowners wishing to remodel their homes.

i.r.e.S. RE/MAX Associate Audree Mevellec of RE/MAX Premier in Plano, Texas, developed the International Real Estate Specialist certification. The course helps you work with international clients

who want to buy or sell property in the United States; help U.S. clients buy or sell property abroad; market domestic and international properties around the world; and obtain legal and financial perspectives for international properties.

Quality Service certification Larry Romito explains what Quality Service Certification is and how it can benefit your business. The course provides a carefully researched, measured and developed strategy for

providing exceptional service.

reALtor® university REALTOR® University is NAR’s exclusive provider of online courses. It offers more than 400 hours of real estate education and professional continuing education. Its catalog of more

than 65 courses includes topics such as privacy protection, disclosure, safety, diversity, commercial real estate, home staging, marketing, time management, prospecting, sales skills and e-commerce.

reBAc’s Short Sales & Foreclosures course Gain competence and confidence in dealing with short sales and foreclosures in this NAR course, presented under the auspices of REBAC (Real Estate Buyer’s Agent Council).

re/mAX masters edge This 10-module course, customized by Richard Robbins for RE/MAX, is designed to help you run your business like a business. You gain mastery of leads, sales, business listings,

buyers, customers, the Internet, finances, and perhaps most importantly, yourself.

10 RE/MAX University Catalog RE/MAX University Catalog 11 RE/MAX University Catalog 11

the Certified Residential Specialist (CRS) designation

helps consumers know which agents are truly serious

about their careers. Does that include you? Newly

updated CRS 200 and CRS 201 classes offer a perfect

place to start. Learn. Earn. RU. Register today.

Understanding people of all ages can lead to more

business and more closings. and the Seniors Real

Estate Specialist (SRES) designation will teach you

everything you need to know about serving older

buyers and sellers. Learn. Earn. RU. Register today.

the $3 million challenge (2:48)

Attitude (4:37)

Being Successful in a down market (2:42)

Building a Big Business in a Small market (1:00:00)

create a mission Statement (3:38)

delegate to Succeed (5:03)

diversity and inclusion: the Business case (30:01)

Goals (4:08)

Goal-Setting (4:20)

promises (6:08)

properly Set Goals (5:14)

Six Keys to Victory in Any market (4:58)

three Filters to use When Hiring (4:08)

utilizing Buyers & Sellers to Grow Your Business (4:50)

BANK OF AMERICA

Bank of America/dignified transition Solutions Alternative Short Sale Success Story

This video showcases the recent success in accelerating the Short Sales process for distressed homeowners utilizing Dignified Transition Solutions “single point of contact” procedures. (3:58)

Bank of America: Short Sale process and mortgage overview (1:10:06)

HAFA: What it means to You (1:34:02)

matt Vernon, Bank of America (4:26)

FINANCIAL PLANNINg

Build Your Business = Secure Your Future (3:47)

control cash Flow and create Sustaining Wealth (3:31)

Five Secrets to extraordinary profits (59:36)

more than Normal profits in Normalizing markets (58:39)

preparing Your Business for Sale or Active retirement (6:17)

real estate irAs, part 1 (8:31)

real estate irAs, part 2 (6:07) uncontrolled expenses (6:08)

unearthing private money (3:46)

LEgAL ISSUES

pros and cons of using Your own Name for Your company (2:35)

MERgERS & ACQUISITIONS

mergers and Acquisitions (1:49:41)

OFFICE CONCEPTS

the importance of Being Green (43:22)

TIME MANAgEMENT

How to increase productivity (4:26)

majoring in majors (4:41)

t.i.m.e. management (3:14)

time management (3:40)

time management (2:22)

You control Your Schedule (2:10)

UNFAIR ADVANTAgE

recharge Your career (1st Show) (55:13)

revolutionize Your Business (2nd Show) ( 47:06)

reward Your efforts (3rd Show) (1:09:20)

rethink the Way You do Business (4th Show) (1:03:55)

BUSINESS OPERATIONS

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“BEING HONORED FOR CUSTOMER SATISFACTION IS SIMPLY A REAFFIRMATION OF WHAT WE ALREADY kNEW AND WHAT OTHER AGENTS kNOW. I’M HAVING A PHENOMENAL YEAR WITH RE/MAX!” – John Tomaszewski, RE/MAX of Reading, Wyomissing, Pa.

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Fannie mae: Working With Buyers (1:59)

Freddie mac: Agent Guidelines (2:28)

Freddie mac: Getting Started Q&A (2:48)

Freddie mac: Working With Buyers (1:40)

Freddie mac: Listing Agent Guidelines (1:36)

Hud: Getting Started Q&A (2:05)

Hud: Selling a Hud Home (2:53)

BPO

Bpos: telling a Story – part 1 (4:27)

Bpos: telling a Story – part 2 (4:22)

Bpos: What Agents Need to Know (57:23)

Building Your Business through Advanced Bpos (43:55)

meet the Asset managers (1:04:41)

painting a picture with Bpos (5:00)

PROPERTy MANAgEMENT

real property management referrals & You (32:41)

refer a property (2:33)

refer a tenant (2:13)

rpm introduction (3:17)

rpm explained (6:29)

rpm FAQ (7:24)

REO

evictions/cash for Keys: What Agents Need to Know

Find out the expectations asset management companies have for agents involved in evictions and cash for keys. This program explores the life cycle of evictions, your role in the investigative and reporting phase, and the nuts and bolts of an eviction, including cash for keys offers. (30:30)

cash-for-Keys role play (3:02)

meet the Asset managers (1:04:41)

reo Health and Safety issues (3:16)

reos & the cash for Keys option (6:43)

reos and their effect on the market (3:46)

reos: Getting on the List (5:01)

reos: Getting Your Foot in the door (3:11)

reos: Handling evictions (2:31)

reos: Keeping the Listing (5:55)

reos: one point of contact (3:12)

reos: property management (3:49)

reos: team Setup (2:52)

SHORT SALES



Bank of America: Short Sale process and mortgage overview (1:10:06)

clients Facing Foreclosure (4:09)

Foreclosure: Nuts and Bolts (3:45)

Foreclosure vs. Short Sale consequences – part 1 (2:50)

Foreclosure vs. Short Sale consequences – part 2 (4:53)

Gaining a Lender’s Attention (4:51)

Getting Leads for Short Sales (2:28)

HAFA: What it means to You (1:34:02)

Highs and Lows of Short Sales (4:14)

Listing Short Sales (4:14)

must-Have Qualifications for a Short Sale (3:16)

protecting Your clients (3:08)

re/mAX proactive Short Sales program (54:28)

A Short Sale Listing presentation (4:48)

Short Sale myths (6:27)

Short Sale pitfalls (5:53)

Short Sales: A Negotiator’s perspective (4:21)

Short Sales: Advising and Guiding Your clients (59:20)

Short Sales are Big Business (2:46)

Short Sales: representing the Buyer (4:19)

Short Sales: Why Now? (2:24)

Short Sales: Working with the Seller (5:30)

Show compassion with Short Sales (3:12)

tips for Agents Handling Short Sales (3:14)

Valuing Short Sales (4:44)

Work the market: Foreclosures and Short Sales (3:37)

DISTRESSED PROPERTIES continued...BUyERS.

children’s miracle Network Founders AwardDave and Gail Liniger received the Children’s Miracle

Network Hospitals award in Orlando in October 2011. (5:23)

100 million miracles (2:25)

celebrate miracles (52:51)

Fundraising can Boost Your Business (2:50)



default Servicing: What Agents Need to KnowIf you are just dipping your toe into distressed properties, this

program will give you a good overview of how it works, from loss mitigation to short sales and REOs. (17:46)

Agents dealing with Agents in Foreclosures (5:23)

the Auction option (59:52)

the Auction process (5:48)

ciAS – certified investor Agent Specialist (0:50)

courting Asset managers (5:54)

dealing With Lenders (3:53)

distressed properties (1:57:15)

equator reo Short Sale platform (5:26)

HAFA Streamlines Short Sale initiative update (2:31)

A New perspective (3:56)

New Vista: Listing Agent Guidelines (4:38)

New Vista: Q&A distressed properties (3:12)

New Vista: Working With Buyers (5:16)

pitfalls of Foreclosed Homes (3:38)

Save Homeowners and explode Your Business (1:29:03)

Short Sale commander re/mAX edition (3:05)

Successful Bank Negotiations … unlocking the door (3:11)

understanding the Bank’s perspective (3:42)

FANNIE MAE/ FREDDIE MAC/HUD

Fannie mae deed-in-Lieu plus pilot (21:25)

Fannie mae: Getting Started Q&A (1:43)

COMMUNITy CITIZENSHIP

DISTRESSED PROPERTIES

discover the re/mAX collectionThis consumer-based commercial for The RE/MAX Collec-

tion introduces high-end clients to the RE/MAX network’s luxury real estate brand, and is available to share or embed from YouTube. (:30)

203K profit potential (3:40)

Be the Best for Your Buyers (55:52)

Building Green partnerships (4:51)

Buyers in the New market (1:51:08)

Buyers rule: Succeed With a Buyer Focus (59:30)

choose How You Live With changing markets (58:01)

convention 2011 rewards: thank You, re/mAX (2:59)

creating a powerful credit profile (5:17)

creating Buyer urgency (5:44)

credit optimization (4:08)

dave Liniger’s message About J.d. power Survey (1:48)

designing an Attractive credit profile (5:17)

dominant Buying motives (6:59)

endless Buyer Benefits of 203K Loans (8:15)

How do You Sell a Buyer the First time? (4:40)

mitigating credit risks (4:02)

prospering through the Buyer’s market (53:13)

refocusing Your team toward a Buyer’s market (3:45)

Setting pre-determined Standards for Buyer Agents (3:27)

Strategy for putting in a Low offer (4:41)

understanding personality types (6:05)

Work the House, Not the Buyer (3:08)

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INTERNATIONAL continued...oficina tradicional (Parte 1 – 14:10. Parte 2 – 9:30)

olvídese de la tecnología (11:08)

¿por Qué No compran? (3:21)

¿por qué re/mAX? (10:12)

profesionalismo (10:59)

Que me Hagan una oferta (3:09)

¡Querer es poder! Looey tremblay (6:32)

¡Querer es poder! Hector tosta (5:30)

¡Querer es poder! Felgueres (3:42)

¡Querer es poder! ross Bowring (5:49)

re/mAX comercial (6:45)

re/mAX vs. tradicionales (5:35)

repetidos y referidos (50:32)

SAFer (55:11)

Sea un especialista (5:20)

Seguimiento Que produce Ventas (4:30)

Sistema para Generar referidos (5:36)

Sistema re/mAX (13:25)

¿Somos necesarios? (5:25)

tecnologia y educacion (11:32)

ten confianza en tus Sueños (59:46)

tenga Éxito en Línea (5:05)

turn FSBos into “Sold by re/mAX” (5:44) the re/mAX collection (4:20)

trabajar con compradores (Parte 1 – 11:14. Parte 2 – 8:41. Parte 3 – 9:23)

use empatía para Vender más (2:36)

¡Venda sus casas Hoy mismo! (4:33)

cÓmo VeNder FrANQuiciAS re/mAXcalificación de su prospecto (7:01)

el cierre de la venta (3:05)

ideas para un inicio exitoso (6:42)

La entrevista personal (6:04) manejo de preguntas y objeciones (5:47)

prospección (8:52)

Solicitando la entrevista (3:43)

Su actitud mental (3:44)

LA mAGÍA de LoS BieNeS rAÍceSCurso práctico de venta de bienes raíces. Ideal para exportos y novatos.parte 1 – introducción (5:07)parte 2 – mejorando La condición de la propiedad (3:40)parte 3 – presentando el Avalúo – parte i (4:39)parte 4 – presentando el Avalúo – parte ii (4:40)parte 5 – presentando el Avalúo – parte iii (5:50)parte 6 – presentando el Avalúo – parte iV (4:47)parte 7 – defienda su comisión (3:32) parte 8 – consiguiendo exclusivas/presentando ofertas (7:21) parte 9 – mostrando propiedes/consiguiendo ofertas (7:04)parte 10 – Ganando la Lealtad de los compradores (5:30)

todoS GANAN Serie de 10 episodios presentados por Ricardo Cárdenas, Vicepresidente de RE/MAX para Latinoamérica y Caribe, en los que discute el contenido del libro “Everybody Wins: The Story and Lessons Behind RE/MAX” (Todos Ganan: La Historia y Lecciones detrás de RE/MAX).

APRESENTADO EM PORTUgUÊS

Nunca Fique Sem clientes 1 (10:07)

Nunca Fique Sem clientes 2 (11:24)

tecnologia e educao (15:10)

re/mAX vs. tradicional (6:51)

PRESENTED IN ENgLISH

the Art of delegating (3:09)

Become a 200-Foot-tall oak tree (2:43)

dollar productive Behavior (8:37)

e-mail etiquette (3:42)

Knowing the Language (3:24)

the Law of Attraction (2:23)

New Behavior paradigm (3:49)

the Next Level (3:14)

Numbers You Should Know (5:44)

referral Generation System (5:35)

the right Stuff (3:25)

Small poppy vs. tall poppy mentality (2:47)

Value of An Assistant (3:45)

Wealth to the power of 3 (18:14)

INTERNATIONALGlobal Website Launch promoCheck out the new global.remax.com. (1:34)

international #1 Logo – Agent VersionMargaret Kelly introduces the new International #1 logo for global agents. (1:19)

the New Face of the NetworkA look at who our agents are. (2:25)

AUSTRALIA/ NEW ZEALAND

Be Famous for Being creativeJulie Ryan says your ads need to grab everyone’s attention.

Write creative and catchy ads that provide value and help make your name famous. (5:38)

dominant Buying motivesJulie Ryan discusses four buyer motives and what each

entails. (6:57)

Savvy ideasJulie Ryan suggests that 15 minutes is a good amount of

time for an open house. This idea, coupled with a few other tricks, can set you apart in your marketplace. (8:05)

Value of re/mAX AustraliaNorman Jenkins, Sandra Sherratt, and Tony Williamson of

Australia discuss the advantages of being part of RE/MAX, including the international reach, the work-life balance and the myriad of tools offered in Mainstreet and the Design Center. (2:41)

premier Web presence (2:28)

EUROPE

Agent testimonial (2:45)

italy: come vanno mantenuti i contatti (Presented in Italian) (2:42)

italy: promozione personale (Presented in Italian) (2:09)

italy: Svilluppo di una mia giornata tip (Presented in Italian) (2:09)

portugal: Back to Basics (3:04)

portugal: conociendo sus clientes (Presented in Spanish) (2:13)

portugal: consejos de Agentes con experiencia (Presented in Spanish) (2:33)

portugal: marketing (Presented in Portuguese) (3:49)

portugal: promocao pessoal (Presented in Portuguese) (3:04)

LATIN AMERICA/CARIBBEAN

PRESENTADO EN ESPAÑOL

¡Aproveche su Nombre! (4:20)

Aumente su productividad (4:24)

Beneficios de afiliación (Parte 1 – 8:05. Parte 2 – 7:40)

¡califique a sus clientes! (7:22)

cazador o Agricultor (5:36)

¿cómo desarrollar una red de Franquicias (11:04)

¿como obtener prospectos? (13:23)

compita Siendo Único (4:22)

conociendo sus clientes (5:19)

consiga más clientes Hoy (3:43)

contrata un asistente (28:31)

creando Lazos (7:51)

creando urgencia en el comprador (5:53)

cree el Futuro que desea (57:20)

¿cuál es nuestro negocio? (10:07)

cuando un cliente dice No … (2:34)

desarrolle un territorio (4:50)

dreamin’ is Believin’ (1:00:01)

el Secreto para Buenos Avalúos (6:21)

el viaje al nuevo milenio (53:35)

Éxito en un mercado Lento (2:42)

Futuro de los bienes raíces (6:02)

Gana mas dinero como un especialista (5:20)

Gane más credibilidad (10:32)

Haga Ventas con Su Sitio de internet (Parte 1 – 7:30. Parte 2 – 9:09)

inicie con precio correcto (2:16)

intentemos a un precio mayor (2:55)

La entrevista (11:57)

La mejor casa del Vecindario (3:31)

Live out Loud (1:00:01)

marketing de Bajo costo (10:05)

motivos de compra dominantes (6:57)

motivation – tosta (5:47)

motivation – tremblay (5:59)

motivation – Bowring (5:24)

motivation – Felgueres (5:19)

Negociación y cierre (12:09)

Números que debe Saber (5:50)

Nunca Se Quede Sin clientes (Parte 1 – 9:31. Parte 2 – 8:37)

objeciones communes (10:24)

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Become a Local expertSave money, and do it the way you want, by creating your

own marketing systems and content. Marc Davison of 1000Watt Consulting offers three free ways to position yourself as the go-to expert in your market. (4:45)

Brand marketing Franchise SalesRE/MAX is the most recognized name in real estate, thanks

to a multi-faceted advertising campaign across TV, radio, print and online. This high-energy, engaging video provides a snapshot of how RE/MAX reaches consumers and drives customers to you. (2:24)

Smart mobile StrategiesTwo Canadian RE/MAX Associates share tips on their

mobile strategies. (4:08)

tom Ferry – Stop Being A Secret AgentCoach Tom Ferry says attracting clients is easy when you

do this one simple thing the next time you visit a coffee shop. Find out his secret. (4:53)

2010 online Ad Kit (4:21)

Being Successful in a down market (2:42)

Brand marketing Video 2011 (2:23)

certified Luxury Home marketing Specialist (5:29)

certified New Home Specialist (4:26)

A changing Society (7:19)

connecting with today’s mobile and tech Savvy consumer (1:01:52)

convention (1:47)

country club Farm (5:34)

Farming the community and Neighborhood (4:51)

A Fresh Start for Your real estate career (1:18:54)

the re/mAX collection, Fine Homes & Luxury properties (3:43)

the Future of real estate: Social. Local. mobile. part 1 (50:51)

What Gen-Y Wants (4:26)

Wow clients With Flip Videos (3:52)

Written marketing plan (7:19)

LEADS

Handing off and Following up on Leads (6:34)

Lead Follow-up Systems (4:24)

Lead management: Focus on “A” Leads (4:21)

Lead management: managing ‘B’ and ‘c’ Leads (3:50)

No more cold calls (2:53)

prospecting as a team (2:06)

Sales (5:07)

timely and effective Follow-up (4:44)

Work internet Leads (5:52)

Working the market From the Bottom up (2:15)

PERSONAL PROMOTION

tom Ferry – Stop Being A Secret Agent

Coach Tom Ferry says attracting clients is easy when you do this one simple thing the next time you visit a coffee shop. Find out his secret. (4:53)

the Art & Science of prospecting (30:00)

Back to Fundamentals (3:49)

Be Famous for Being creative (5:40)

Building inventory (5:09)

dominate Your market by Setting Yourself Apart From the competition (52:30)

Harnessing the Brand (3:43)

How to market Yourself (2:52)

pizza Box (3:42)

the real Value of re/mAX (7:28)

unique marketing ideas, Skyrocketing referrals (4:23)

SOCIAL MEDIA

Your Social media StrategyIt’s critical to find your own forum for communicating through

social media sites. Find out ways to develop a conversational strategy and draw in new clients. (3:57)

capturing managing and closing Leads with Your online office (1:00:01)

Generate Leads with Advanced Social media (55:01)

the Five W’s of Facebook (3:55)

the Five W’s of Linkedin (4:01)

the Five W’s of Social Networking (6:09)

the Five W’s of Youtube (2:57)

make Friends & money on Facebook (5:13)

Social media 101 (3:55)

Solving the Social media mystique (3:15)

What’s up With twitter? (4:25)

You too can Youtube (44:59)

You too can Youtube: Getting Started (5:04)

MARKETINg AND PROSPECTINg INTERNATIONAL continued...

©2012 RE/MAX, LLC. All rights reserved. Each RE/MAX® real estate office is independently owned and operated. 120184

e x p e r i e n c e s .

RE/MAX 2013

MgM grand Hotel and casino Las Vegas, nevada Monday, february 25 – thursday, february 28, 2013

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STRATEgIES

Generate Leads with Advanced Social media

Savvy agents + smart strategies = leads using social media such as Facebook and Twitter. Launch inexpensive online campaigns. Discover how targeted ads, SEO strategies and fan pages can drive business to you. (55:02)

Your mobile StrategyMaking your website mobile isn’t the only thing you should

do to capture new clients. Real estate marketing expert Marc Davison of 1000Watt Consulting says you should also consider a mobile ad campaign and adding the iPad to your arsenal of real estate tools. (3:48)

connecting to the Web (2:10)

converting expireds and FSBos (3:20)

creating presentations, managing Listings, closing Leads (27:42)

customers remember me (3:08)

dalton’s don’ts and do’s of real estate marketing (1:00:01)

dominate Your marketplace (3:17)

effective prospecting (4:19)

excellence in e-mail (1:00:01)

Fearless and effective online marketing and prospecting (59:15)

Featured Home of the month (3:22)

Give Back and reap rewards (5:12)

Have documented Systems for everything (3:20)

Holiday marketing (1:28)

increase Your Web marketing and Sales power (29:57)

Leverage Your mLS to Give prospects What they Want, When they Want (30:00)

mining for platinum: enrich Your career (59:00)

moving with the times (2:15)

the power of Viral Videos (3:08)

thinking out-of-the-Box (5:16)

tying in to Big events (2:59)

Video Home tours (4:31)

What do You do to Stay connected? (6:05)

Working With Qualified prospects (4:18)

Your database is Your Goldmine (2:03)

yOUR WEBSITE

Your mobile StrategyMaking your website mobile isn’t the only thing you should

do to capture new clients. Real estate marketing expert Marc Davison of 1000Watt Consulting says you should also consider a mobile ad campaign and adding the iPad to your arsenal of real estate tools. (3:48)

choosing a Web developer (6:30)

cool Web tools: parts 1-4

Formula for online Success (5:07)

increasing Your Web traffic (4:20)

optimizing for Search engines (6:09)

pay-per-click Advertising (6:57)

permission marketing (4:28)

podcasting for realtors (6:55)

repeat traffic Generation (4:14)

Stand out With re/mAX design center (58:35)

Viral marketing (4:16)

Website design and development (8:37)

MOTIVATIONALMARKETINg AND PROSPECTINg continued...

Five Questions to Ask YourselfCoach Tom Ferry says the most extraordinary people on the

planet have one thing in common: They answered these five fundamental questions and they live by them. Find out their secret. (3:36)

Your Head’s a Scary placeWhat stops us from going big? Coach Tom Ferry says

everyone has the same basic goals in life – the trick is to find out what’s holding us back from achieving great things. (4:05)

the American dream from an indian Heart (1:14:11)

Beyond Success: the path to mastery (1:00:01)

Breaking out of mediocrity (4:26)

Build a mastermind Group (3:19)

counter Attack – 7 Steps to creating an unstoppable mindset (58:31)

dave Liniger’s message about J.d. power Survey (1:48)

demand Success, today and tomorrow (Part 1 – 1:05:04. Part 2 – 56:32)

dreamin’ is Believin’ (1:00:01)

Five things that make a difference (1:37)

investing in Your Best Appreciating Asset (3:29)

Live out Loud (1:00:01)

the New Face of the Network (2:25)

performance by design (1:01:36)

Quantum physics (6:09)

resilience (6:53)

S.u.c.c.e.S.S. – A mindset (4:02)

tom Ferry and margaret Kelly preview Sales power (1:56)

tom Ferry – Have more conversations (3:22)

tom Ferry – Stop Being A Secret Agent (4:53)

the Value of mentoring (4:03)

“THIS IS FANTASTIC NEWS! RE/MAX SELLS MORE REAL ESTATE THAN ANYONE IN THE WORLD, SO IT’S ONLY NATURAL THAT WE HAVE THE MOST SATISFIED CUSTOMERS, TOO. THIS IS A HUGE ADVANTAGE AND A GREAT CHANCE TO SHINE.”

– Ed Pichette Jr., Broker/Owner of RE/MAX South Shore Realty, Riverview, Fla.

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SALES SKILLSREFERRALSBuilding Your Base for referrals (3:54)

Business Building through referrals (58:49)

How to Work referrals (3:02)

referrals: the Lost Art (4:45)

RU ORIgINALS

60 MINUTES WITH DAVE LINIgER

Liniger presents a monthly live seminar for you to sit down and participate in with your recruits. Archived sessions are available on demand.

RE/MAX COACHINg HALL OF FAME

IntheRE/MAXCoachingHallofFameseries,thebesttrainersfromthe real estate industry and wider business world deliver motivating business strategies you can put into practice immediately to help you make more money.

crush Q1 With tom Ferry’s tipsTom Ferry helps you start the year strong with priceless Q1

business-building tips. In his energetic style, Ferry boils down exactly what you need to do to get out of the gate quickly every year. (01:48:41)

THE SHADOW SERIES

Followtop-producingAssociatesastheygoabouttheir daily business and see what makes them successful.

THE SKy’S THE LIMIT

Hear several RE/MAX Associates discuss the reasons they joined the network. Useful to Broker/Owners, Associates and new recruits alike, this program sheds light on the factors that draw agents to RE/MAX and the services that help them become the superstars they want to be.

gREAT OFFICESRE/MAX Vice Chairman Gail Liniger visits with the network’s top brokerages, picks the minds of Broker/Owners, explores their systems and finds out what makes their offices great.

RE/MAX TOWN HALL MEETINgS

Town Hall Meetings are packed with practical ideas to help you build your business and succeed in the current market.

the #1 Secret to Sales Success (4:00)

Achieve Success with mpF (4:25)

Assertive closing techniques (56:01)

convention 2011 reWArdS thank You re/mAX (2:59)

destination platinum club: Get directions Now (59:46)

don’t Ask, don’t Sell (4:03)

Getting the Appraisal Numbers You Need (4:19)

Face-to-Face Selling (4:20)

margaret Kelly Agent profile – Amanda divito (7:55)

margaret Kelly Agent profile – demo Foufas (4:39)

margaret Kelly Agent profile – Ken eddy (6:48)

Nudging a prospect (4:05)

overcoming the Addiction to Avoidance Behavior (6:06)

post-Sales Services (3:47)

tom Ferry – Have more conversations (3:22)

tom Ferry and margaret Kelly preview Sales power (1:56)

tom Ferry – Stop Being A Secret Agent (4:53)

top 100 Agents’ tips, part 1 (6:18)

top 100 Agents’ tips, part 2 (5:31)

What Kind of Agent Are You? (3:53)

NEgOTIATINg AND OBJECTIONS

Handling objections in Six Steps (7:02)

How to educate Sellers about Your Fee (4:26)

How to Negotiate in tough Situations (57:16)

Listing Agent Negotiations (6:27)

Negotiation (5:13)

Negotiating Fees (5:24)

Negotiation Skills (3:44)

Strategy for putting in a Low offer (4:40)

Join the more than 60,000 associates who have completed

designation or certification classes through RE/MaX University.

It couldn’t be more convenient. Simply register and then view

the course online in your home or office – or anywhere else –

on your computer, tV or selected mobile device.

Distressed Properties • Investors • Residential Commercial • Green Real Estate • Luxury homes Seniors • Social Media • International • New homes

Find course information on pages 10-11 of this Catalog. Registration information is on page 11. For more information, call (888) 720-5912 or e-mail [email protected].

“I’VE BEEN WITH RE/MAX FOR FIVE YEARS. THIS NEWS IS WONDERFUL, AND I WOULDN’T EXPECT ANYTHING LESS. WHAT AN HONOR!”

– Georgine Hembrough, RE/MAX Choice, Champaign, Ill.

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price is right – part 1 (3:55)

price is right – part 2 (4:27)

the price is right (5:40)

price reductions (4:58)

pricing (4:34)

pricing Homes to Sell (1:53:11)

pricing Listings to Sell every time (57:30)

Values for pricing residential properties (4:51)

What counts in Home improvement (4:05)

What is the difference? (3:22)

What’s a Good comp (2:33)

When there Aren’t Any comps (3:43)

Why overpricing costs You (3:44)

SELLERS continued...SELLERSdiscover the re/mAX collection This consumer-based commercial for The RE/MAX

Collection introduces high-end clients to the RE/MAX network’s luxury real estate brand, and is available to share or embed from YouTube. (0:30)

the Adjusted Formula (2:30)

Buyer profile System (2:10)

dave Liniger’s message about J.d. power Survey (1:48)

dealing with Sellers (2:31)

declining Listings over the phone (6:13)

dominate Your marketplace (3:17)

dream Features can close the deal (4:01)

educate the Seller (5:14)

Get Your Listings Sold today (4:35)

Green: Sold in 5 days (6:27)

Handling the Lowball offer (3:26)

Hook Buyers With a Home Book (4:29)

King of pain (3:28)

Listing Agent Negotations (6:27)

managing unrealistic Seller expectations (8:16)

mastering the Art of Listing expireds (6:40)

motivated Sellers (4:56)

Seller Survey (4:13)

Seller Systems: making Your Life easier (4:02)

Selling in a Buyer’s market (7:55)

SWAt Friday (6:40)

Systematic market Analysis (2:48)

turn FSBos into “Sold by re/mAX” (5:45)

Why is the Seller Selling? (5:06)

HOME STAgINg

the 3 c’s of Home Staging (2:49)

How to Stage a closet (3:41)

How to Stage a Garage (3:45)

LISTINg PRESENTATIONS

use the Fair Share model to Set Yourself Apart

By presenting the RE/MAX Fair Share Model in your listing presentation, you can get the house priced to sell. But if your client is unwilling to budge on the price, be prepared to pass on the business. (7:20)

Listing presentation

role-play: Sign callsIt’s yet another unfair advantage that your sign calls go directly to you, so create confidence while educating your client on your most valuable asset, the RE/MAX sign. (2:02)

don’t make these mistakes (3:46)

How to educate Sellers About Your Fee (4:26)

How to Work With the Analytical mind (4:14)

Leveraging the J.d. power Award in Listing presentations (1:55)

Leverage Your competitive Advantage (4:43)

Listing presentation role-play (14:05)

Listing presentations: Nail it every time (1:00:01)

the Listing presentation through their eyes (1:00:34)

Listing tactics and tools (5:26)

prelisting packages with a punch (5:12)

realistic Listing presentations that Soothe Stressed Sellers (50:30)

Seal the Listing deal (7:17)

Seller interview (4:10)

Set Yourself Apart (3:15)

Success dialogue: committing a Seller (2:36)

Success and Your Listing presentation (3:53)

Surveys Show re/mAX Agents outperform competition (4:05)

two-Step Listing presentation (4:35)

What can You do New in a Listing presentation? (4:23)

OPEN HOUSES

realtor open Houses: What’s Your Hook? (5:12)

Savvy ideas (8:07)

Video Home tours (4:31)

PRICINg

compete to Be unique (4:22)

don’t List too High (3:26)

the importance of pricing properties correctly (4:24)

preparing the Best SmA (3:57)

price Aggressively and Stay Ahead of the market (5:18)

SOCIAL NETWORKINgHub and Spoke marketingNicole Nicolay explains how you can use hub and spoke

marketing to get your business moving. (1:49)

Stay top of mind with FacebookFacebook is one of the most powerful business tools, but

can also be overwhelming. Nicole Nicolay gives three tips and step-by-step details to improve your Facebook presence and keep you top-of-mind with your sphere. (1:50)

Blogging Basics (5:07)

drip tweets using Hootsuite (3:54)


promoting Your Blog (2:32)

Social Networking (1:53:45)

Social Networking Best practices (1:06:30)

targeting Your Sphere on Facebook (2:54)

using Social Networking effectively in Your Business (1:08:11)

using the Web’s Social Network power (4:22)

FACEBOOK


close deals using Facebook (4:43)

Facebook Fanpage for Your Business (3:44)

Facebook Live! (4:00)

Walking through Facebook (8:21)

yOUTUBE

using Youtube in Your BusinessHow should you use YouTube in your business? The

answer varies greatly based on your personal style and preferences. Three Canadian Associates share their approaches and describe why YouTube works so well for them. (4:30)

Boost exposure with Youtube (3:25)

create Buzz Via profile Videos (2:19)

Getting Started (22:34)

Listing Videos that Sell (4:04)

re/mAX Brand channel (2:10)

Shoot Your own Video tours (3:35)

Shooting Neighborhood Videos (2:52)

using the re/mAX Youtube Brand channel (6:44)

Videos Sell Houses! (3:24)

Why re/mAX? Viral Videos (3:16)

Wow clients with Flip Videos (3:52)

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TEAMS continued...

TEAMSAdvantages of Having a team (5:20)

At What point do You consider a team? (3:29)

circle of excellence team (3:49)

it’s All About the team (2:16)

Key thoughts on Administrative Assistants (4:34)

matching personalities: Finding the right Fit (3:27)

pros and cons of using Your own Name for Your company (2:37)

refocusing Your team toward a Buyer’s market (3:47)

Sell Your team’s Value (3:36)

team training (4:26)

What’s Your team Worth? (2:44)

Why Are teams Becoming So popular? (3:58)

BUILDINg TEAMS

Attracting and Keeping the Wrong people (6:18)

Building a team (5:27)

Building an extraordinary team (5:11)

Building my team (2:33)

creating a champion team (3:23)

creating compensation plans for Administrative personnel (4:19)

creating Strong organizational Accountability (4:45)

developing Your Hiring philosophy (3:32)

do i Need a Buyer Agent? (5:01)

establishing Your Hiring process (4:16)

Growing Your team (3:58)

Hire Slow, Fire Fast (1:59)

How do You Hire Someone? (4:59)

How do You pay Your team? (4:50)

Key thoughts on Buyer’s Agents (4:02)

Seven Keys to the right Size team (4:00)

Six tips for Starting a team (6:39)

three Ways to compensate Your team (4:37)

Where do You Go to Hire? (5:06)

Winning performance (4:20)

LEADERSHIP

Brian’s top tips on Leadership (6:12)

common Abilities of team members – part 1 (6:38)

common Abilities of team members – part 2 (4:34)

creating a champion team (3:21)

High-performance team – part 1 (3:46)

High-performance team – part 2 (4:42)

managing my team Like a Broker (4:46)

paul Wells team profile (5:37)

tips on How to Have a Successful team (5:10)

TEAM MODELS

the Agent and Assistant team (3:53)

the Group model and mega Group model (3:40)

Having the Wrong model (5:15)

the Husband-and-Wife team (2:38)

partners as a team (1:39)

profile for team Leaders (4:51)

profile for team members (6:29)

the referral Agent model (4:11)

the right Job description for Your models (2:03)

Seven types of teams (4:39)

Structuring Your team (4:42)

the team model – part 1 (5:34)

the team model – part 2 (2:36)

teams: use the collective power (1:29:50)

to team or Not to team? (52:19)

TEAM MANAgEMENT

compensating team members (5:40)

Five reasons to expand Your team (3:19)

Four principles for running Your team (6:31)

Getting clients to Accept Your team (2:42)

Growing teams Growing profits (1:00:06)

Growth pattern of a Highly productive team (4:31)

Hitting Your team targets (3:33)

How to create a Successful team (59:01)

How to recruit the Best people every time (6:32)

How to run Your team and Not Lose it (6:15)

market Yourself to Get an Assistant (4:25)

mentor vs. manager (2:20)

over-committed to office Space (6:36)

Seven deadly Sins (3:42)

Six characteristics of a championship team (3:41)

Supplement Your Weakness (4:26)

tracking Leads (2:29)

uncontrolled expenses (6:08)

unnecessary Advertising (6:37)

What is a champion team? (3:47)

Working Well With an Assistant (6:13)

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WEBSITE DESIgN

choosing a Web developer (6:30)

Formula for online Success (5:07)

optimizing for Search engines (6:09)

pay-per-click Advertising (6:57)

permission marketing (4:28)

podcasting for realtors (6:55)

repeat traffic Generation (4:14)

Viral marketing (4:16)


TECHNOLOgyTECHNOLOgy20 tools and technologies that Save time, Save money and make You Look cool (1:01:24)


cool Web tools: parts 1 through 4

excellence in e-mail (1:00:01)

Google Analytics, Goggles and docs (9:01)

Google tools – You Gotta Have, Gotta use (45:38)

idX policy: data transmission and Security issues (59:01)

What is iptV? (3:00)

Youtube insight and Hotspots (10:07)

DESIgN CENTER

design center (4:27)

design center, LeadStreet in Sync (2:08)

discover the design center (00:58)

Getting the most out of the re/mAX design center (24:30)

Getting Started with the re/mAX design center (25:30)

LeadStreet and design center integration (2:08)

New Spring designs (1:01)

Stand out with re/mAX design center (58:35)

LEADSTREET

LEADSTREET SKILL SERIES Information in the LeadStreet Skill Series programs applies only to states in which eNeighborhoods administers the LeadStreet system. Associates in other states should contact their region for training and support. To find out which company administers the system in your state, visit the Downloads section of RE/MAX Mainstreet and enter “Vendor Breakdown” in the search box. Add open Houses to Your Listings (4:12)

campaign manager (Not available to RE/MAX Florida/Carolinas or RE/MAX California/Hawaii) (5:28)

campaigns plus campaign manager (Available only to RE/MAX Florida/Carolinas and RE/MAX California/Hawaii) (7:23)

campaigns plus Flyers (Available only to RE/MAX Florida/Carolinas and RE/MAX California/Hawaii) (4:23)

campaigns plus profile (Available only to RE/MAX Florida/Carolinas and RE/MAX California/Hawaii) (2:59)

click-to-call (5:33)

customizing Your About page (8:31)

design center, LeadStreet in Sync (2:08)

enhance Your Listings on remax.com (7:04)

Featured properties (6:26)

Foreclosure Leads (3:29)

How to Accept a pending Lead (3:32)

LeadStreet and design center integration (2:08)

managing Your contacts (5:36)

my Agent options (9:01)

my Bizcard options (6:15)

Viewing Lead information (7:11)

TECH PARTNERS

TOP PRODUCER SKILL SERIESThe Web-based Top Producer 8i, RE/MAX Edition software is a comprehensive agent-productivity product with contact-management, time-management and marketing tools – including a Top Producer website. In the three-segment series, Top Producer representative Gregg Paul shows you, step by step, how to get the most out of the product.

creating presentations, managing Listings, closing deals (27:42)

increase Your Web marketing and Sales power (29:57)

Leverage Your mLS to Give prospects What they Want, When they Want it (30:00)

LONE WOLF SKILL SERIES The Lone Wolf Skill Series, with Lone Wolf President Lorne Wallace, offers instruction in using Lone Wolf software – an integrated back-office management system that includes not only office management tools but an accounting system.

Analyzing Agent production (29:50)

Analyzing office production (29:55)

Ancillary products (28:17)

Bank reconciliations (29:55)

closing and paying out (29:24)

entering Listings and transactions (29:55)

Financial reporting (29:55)

Franchise reporting (29:52)

Getting Started (30:04)

performing Agent Billing (29:54)

“I AM SO HAPPY AND EXCITED THAT RE/MAX HAS BEEN RECOGNIzED WITH THE J.D. POWER AWARD. WE DESERVE IT! MY CUSTOMER SERVICE IS VERY IMPORTANT TO ME, JUST AS IT IS TO RE/MAX ITSELF. RE/MAX ROCkS!”

– Denise Meek, RE/MAX Tehachapi, Tehachapi, Calif.


COMMERCIALAnalyze Financials With rei Wise (7:22)

Becoming a Good commercial Agent (3:05)

did You Know? the re/mAX commercial real estate edition (2:16)

How to Beat Your Biggest competitors for the Business(56:40)

How to create a commercial Listing Video (5:57)

mark Hulsey – FAQ About Adding commercial to Your office (9:53)

use StdBonline to Build Your commercial Business (4:14)

COURSESAccredited commercial professional Presented by Dan Andrews, this comprehensive introduction to commercial real estate leads to the Accredited Commercial Professional (ACP) certification. You’ll discover how to work knowledgably and professionally with commercial clients

and fellow commercial practitioners while learning how to estimate property value in today’s market to make listings sell before they expire. Topics include: estimating market value, prospecting for listings, the listing presentation, serving your sellers and working with buyers or tenants. A 250-page, Training & Resource Guide is the key course takeaway.

for course registration information, see page 11.

FOR BROKER/OWNERS AND MANAgERS

Benefits of a re/mAX commercial division (5:08)

commercial insight Webinar

double Your edge: Adding commercial Agents (3:47)

increase Your income With a Qualified commercial division (1:39:20)

recruiting the commercial practitioner (5:10)

recruiting process for the commercial Broker (2:45)

in addition to these videos, you can access an abundance of tools and services on the commercial resource center.(click “Commercial Real Estate” under the Connect tab on RE/MAX Mainstreet)

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dave and Gail Accept the J.d. power AwardDave and Gail Liniger accepting the award at the 2011

Broker Owner Conference Opening General Session. (1:30)

dave Liniger’s top 10 predictions for 2012What’s in store for the real estate market in 2012? Here are

RE/MAX Chairman and Co-Founder Dave Liniger’s Top 10 Predictions for the year. (3:15)

3 Keys to Success in today’s market (1:17:04)

Adjusting to this market (5:03)

choose How You Live with changing markets (58:01)


credit optimization (4:15)

demand Success, today and tomorrow (Part 1 – 1:05:04. Part 2 – 56:32)

designing an Attractive credit profile (5:17) economic issues and Business trends Forum (47:54)

economics 2.0: the Future of the real estate industry made easy (51:14)

profiting from investors and the changing market



Key components of credit Scores (5:27)

the Key to Success in today’s market (1:29:30)

Leverage Your competitive Advantage (4:43)

mitigating credit risks (4:02)

the New Face of the Network (2:25)

orlando opening General Session (2010) (Three-part series)

prospering through the Buyer’s market (53:13)

r4 opening General Session (2:06:45)

regaining control in today’s market (4:15)

Surveys Show re/mAX Agents outperform competition (4:05)

today’s consumer: it’s Not About You (5:00)

using Self-directed irAs to invest in real estate (6 parts)

TODAy’S MARKET


HOW TO SUCCESSFULLY LIST AND SELL

COMMERCIAL REAL ESTATE

TRA

ININ

G &

RESO

UR

CE G

UID

E

Dan L. Andrews, REALTOR®, GRI, RAM

HoW to SucceSSFuLLY LiSt & SeLL commerciAL reAL eStAte

earn your Accredited commercial professional designation and make more money!

Presented by Dan Andrews, this comprehensive introduction to commercial real estate leads to the Accredited Commercial Professional (ACP) certification. You’ll discover how to work knowledgably and professionally with commercial clients and fellow commercial practitioners while learning how to estimate property value in today’s market to make listings sell before they expire. Topics include: estimating market value, prospecting for listings, the listing presentation, serving your sellers and working with buyers or tenants. A 250-page, training & resource Guide is the key course takeaway.

the investment: $399

Questions: (989) 860-2120 commercialrealestateadvisors.com

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FOR BROKER/OWNERS & MANAgERS

UNFAIR ADVANTAgE

trumpet the re/mAX competitive Advantage

RE/MAX agents do it again! For the 13th consecutive year, they outperformed the closest competitor almost two to one. So what does that mean for you? Learn how to tout the RE/MAX competitive advantage when meeting with recruits and how to use this as a retention tool as well. Includes scripts and dialogues. (4:04)

unfair Advantage Wrap upRedefine the message of retention by weaving the value of

RE/MAX into your business. Discover the top three next steps necessary to further explore and develop the Unfair Advantage of RE/MAX. (39:04)

Broker/manager introduction (26:23)

community involvement in Small markets (4:48)

Freedom Walk (1:49)

“miracle Homes” Boosts Bottom Line (5:58)

operation re/mAX: career Fair (2:51)

BUSINESS OPERATIONS continued...

Build Business with property management (3:21)

cdpe (9 parts)

ciAS (1:16:38)

Foreclosure centers (3:06)

recruiting through Short Sale programs (4:13)

REO

Help Agents Gain Foothold in reo market (3:52)

managing the reo Boom (5:26)

SHORT SALES

Short Sale update from Bank of America

Learn more about how you can participate in new short sale initiatives from Bank of America Home Loans. (44:45)

Highs and Lows of Short Sales (4:24)

the Long and Short of Short Sales (48:34)


DISTRESSED PROPERTIES

COMMUNITy CITIZENSHIP Vid

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creating a Successful Brokerage (4:10)

diversity and inclusion, the Business case (30:01)

BANK OF AMERICA

Short Sale update from Bank of America

Learn more about how you can participate in new short sale initiatives from Bank of America Home Loans. (44:45)

FINANCIAL PLANNINg

Adjusting the Business (4:49)

Budgets: reviewing maintenance contracts (3:18)

Business planning (4:15)

Business planning: Your Financial GpS (56:00)

clever Ways to cut costs (5:21)

collecting Fees (4:48)

in office vs. Home office: A profit comparison (5:05)

office Space Fees (1:35)

pay off debt and increase revenues (4:34)

profitability checkpoints (5:39)

reducing cost (6:40)

think and Grow rich (3:50)

two Key Questions (3:01)

LEgAL ISSUES

Broker/owner responsibility (8:17)

embezzlement protection (2:46)

How Has embezzlement Affected Your Business? (2:37)

How the icA protects the re/mAX marks (4:17)

independent contractor Agreement (2:00)

protecting the re/mAX Brand and trademarks (4:51)

MANAgEMENT

Accountability (3:28)

the Art of transparency (4:40)

Avoiding the coming management Gap (6:25)

designate for profit (4:26)

Firing an Associate role play (6:32)

How and When to Fire (7:47)

How to increase production immediately (3:37)

increasing Your productivity (3:58)

in-House Services (5:05)

making telecommuting Work (4:30)

the New office (4:54)

Small market multi-office operations (4:24)

use dots to increase office production (3:12)

MERgERS & ACQUISITIONS

Banding together (3:49)

Business After a merger (3:59)

complementary mergers (2:50)

determining the Value of a company (4:30)

Keeping up on competitors (4:40)

putting together a Successful merger & Acquisition (5:02)

re/mAX System demands Growth (3:16)

Small market merger & Acquisition opportunities (5:00)

the Story of a Florida merger (5:06)

OFFICE CONCEPTS

create an office Agents can’t resist

Debra Meredith-Peters discusses how her office location and “look” have made a huge impact on potential agents. She gives suggestions on how and where to hunt for your next big producer. (5:36)

Build Business with property management (3:21)

Building the ultimate office (1:28:05)

create a New Home profit center (4:23)

creating a Successful office (4:02)

the internet café (5:15)

Jumping into a paperless office (4:00)

making Your office a destination (5:38)

the office café (4:40)

office Location, Location, Location (4:24)

office tour: re/mAX Lake of the ozarks (4:30)

office tour: re/mAX masters (8:22)

office tour: re/mAX properties (9:46)

office tour: re/mAX Select realtors (7:16)

re/mAX resources (5:25)

two meanings of Green (5:28)

BUSINESS OPERATIONS


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2011 Broker owner conference opening General Session

Dave Liniger and Margaret Kelly host the 2011 Summer Conference Opening General Session. Highlights include the presentation of the J.D. Power and Associates awards for customer satisfaction and the results of a US survey that show RE/MAX is #1 in many aspects of the real estate industry. (59:17)

re/mAX vs. century 21 recruiting role playUsing the latest RE/MAX commissioned survey, this direct

and informative role playing scenario will show you how to recruit against Century 21. (6:01)

re/mAX vs. coldwell Banker recruiting role play

Using the latest RE/MAX commissioned survey, this direct and informative role playing scenario will show you how to recruit against Coldwell Banker. (6:53)

re/mAX vs. Generic independent recruiting role play

Using the latest RE/MAX commissioned survey, this direct and informative role playing scenario will show you how to recruit against a local independent office in your location. (12:42)

re/mAX vs. Keller Williams recruiting role playUsing the latest RE/MAX commissioned survey, this direct

and informative role playing scenario will show you how to recruit against Keller Williams. (6:08)

re/mAX vs. prudential recruiting role playUsing the latest RE/MAX commissioned survey, this direct

and informative role playing scenario will show you how to recruit against Prudential. (7:26)

re/mAX vs. realty executives recruiting role play

Using the latest RE/MAX commissioned survey, this direct and informative role playing scenario will show you how to recruit against Realty Executives. (9:13)

the New ‘Above’ magazineThe sleek new Above magazine is ideal messaging for

recruits and agents alike. Use this valuable quarterly publication to get the word out about what RE/MAX has to offer, and encourage your agents to share their tips and strategies through this unique communication resource. (4:13)

recruiting digitally & creating production NowIf you want more recruiting leads and referrals through social

media, Tom Ferry says you have to make it about relationships, sharing your specialty, creating content and, of course, socializing. Ferry describes the kind of agent you will and want to attract by recruiting digitally; strategies for following and engaging in the right conversations online; and high-impact ways to start your social media campaign, such as hosting a weekly video show on YouTube. (1:17:30)

the Art of War in Agent recruiting (53:26)

Attract Agents with educational events (5:27)

Become a master recruiter with Behavior profiles (1:36:56)

closing the experienced Agent (Part 1 - 3:41, Part 2 – 8:18)

create an office Agents can’t resist (5:30)

dangers of Variable Fee Structures (8:54)

Fostering positive Attitudes (7:49)

it’s Great to Be a Shark (1:00:59)

Justifying Fees (3:03)

Networking Works! (3:20)

New Associate Announcement Letters (2:14)

objection: met my cap (4:31)

objection: too Busy, too expensive (6:29)

open recruiting through Webinars (5:11)

piggyback Hires. (7:24)

the problem With re/mAX (4:20)

recruiting (38:38)

recruiting the commercial practitioner (5:10)

recruiting Strategies With Judy Ladeur (55:38)

recruit the Next Generation of Superstars (4:40)

recruit and retain Agents in a down market (2:27)

recruiting: Small things that make a Big difference in recruiting (49:00)

recruiting during the Holidays (5:21)

recruiting the Next Generation (4:39)

recruiting: panel discussion (34:56)

recruiting process for the commercial Broker (2:45)

recruiting and retention (58:56)


FOR BROKER/OWNERS & MANAgERSMOTIVATIONAL

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GryphtechThe iConnect platform has a comprehensive set of tools that

can increase productivity and revenue if completely implemented. These videos provide you with an overview of each component and explain how they can improve your business. See the features of the regional website and how to maintain a great profile to attract leads, manage those leads and convert them into transactions!

international #1 Logo – Broker versionMargaret Kelly introduces the new International #1 logo for

international Broker/Owners. (1:15)

EUROPE

Austria: recruiting & retention (2:32)

Germany: markdominanz ber Allgemeine Schilder und Flyer(Presented in German) (3:24)

Germany: permanentes rekrutieren (Presented in German) (3:24)

Germany: recruiting & retention (2:39)

ireland: recruiting through referrals and retaining (3:15)

italy: come il marchio re/mAX aiuta ad incrementare il business (Presented in Italian) (1:43)

italy: identificare gli agenti giusti (Presented in Italian) (2:34)

italy: reclutamento (Presented in Italian) (3:43)

malta: marketing (3:03)

malta: recruiting (3:53)

Netherlands: rekruteren en Begeleiden (Presented in Dutch) (2:55)

portugal: recruiting (3:49)

portugal: recrutamento (Presented in Portuguese) (2:04)

recruiting training (2:55)

Slovakia: Networking inside & outside the office (2:27)

Switzerland: recruiting (2:25)

LATIN AMERICA/ CARIBBEAN

PRESENTADO EN ESPAÑOLÉxito en mercado cambiante (3:58)

Gane dinero en Facebook (6:14)

piense y Hagase rico (3:57)

gANE DINERO RECLUTANDOpor Qué reclutar produce dinero (7:43)

preguntas hacia el éxito (9:04)

reclutar es un deporte de contacto (9:01)

reclutar es un proceso, No un evento (10:27)

reclutar es Vender (9:47)

Sea Flexible (8:53)

use Ayudas Visuales (5:46)

INTERNATIONAL Become the Leader You Want to BeGeorge Fleming, known as the breakthrough coach in lead-

ership, creating high-performance teams, accelerating results and creating personal breakthroughs in the work place, shares his leadership insights in this session. Learn Fleming’s strategies for developing leadership in all areas of your life. (1:00:00)

the difference Between Good and Great (4:22)

Lead Your Agents to Greatness (4:02)

motivational monday (3:50)

Succeed Beyond Your Wildest dreams (3:48)

unstoppable mindset (3:56)

LEADS

Fundraising can Boost Your Business (4:07)

Get the Leads and Grow Your Business (5:52)

SOCIAL MEDIA

marketing Your BrokerageCurt Beardsley of Realtor.com discusses

marketing your brokerage through social media; practical strategies for connecting all the different components of your marketing plan; and the do’s and don’ts of social media marketing. (55:54)

STRATEgIES

Broadcasting Your Business (5:14)

PERSONAL PROMOTION

“miracle Homes” Boosts Bottom Line (6:05)

MARKETINg AND PROSPECTINg

RECRUITINg

time Bandits (3:42)

Value of recruiting (3:43)

What Will it cost? (3:37)

SELLINg THE BRAND

confronting the re/mAX myth (2:42)

defining Your Value proposition (55:46)

Handling objections role play (8:10)

Join re/mAX How to (3:24)

the real Value of re/mAX (7:19)

recruiting Against re/mAX: Fact & Fiction (1:13:49)

recruit, retain, retrain (4:05)

re/mAX recruiting tools (3:38)

the re/mAX Value proposition (4:04)

roundtable presentations: recruiting Against re/mAX (44:16)

Sell the Strengths of re/mAX. (4:13)

the Why Behind Why re/mAX (1:32:53; Quick Hit: 16:51)

FOR BROKER/OWNERS & MANAgERSRECRUITINg continued...

RETENTIONtrumpet the re/mAX competitive AdvantageRE/MAX agents do it again! For the 13th consecutive year,

they outperformed the closest competitor almost two to one. So what does that mean for you? Learn how to tout the RE/MAX competitive advantage when meeting with recruits and how to use this as a retention tool as well. Includes scripts and dialogues. (4:04)

the New ‘Above’ magazineThe sleek new Above magazine is ideal messaging for

recruits and agents alike. Use this valuable quarterly publication to get the word out about what RE/MAX has to offer, and encourage your agents to share their tips and strategies through this unique communication resource. (4:13)

4 Keys to retention (4:00)

control vs. influence (5:28)

Fill Your tank (4:18)

Great ideas in retention, office development & profitability (50:30)

Keep Agents From Straying (29:32, QH 4:05)

Keep morale High in a tough market (2:00)

Keep Your Agents Focused (2:50)

Keep Your Agents Forever (59:54)

recruiting and retention Strategies for Growth and profitability (58:56)

retaining top producers (4:32)

retention is in the details (2:42)

rewarding excellence (4:10)

roundtable: Staying connected with Your Agents (33:02)

SWAt Your Listings (6:03)

training Agents to Work Smarter (2:02)

expand Your market Globally (3:15)

REFERRALS

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recruit with the J.d. power Award (3:18)

recruiting training (2:55)

relating to Your Agents & recruits (1:34:45)

re/mAX roi (13:03)

roundtable presentations: recruiting (35:03)

Secrets of a master recruiter (56:48)

Secrets to effective recruiting & crafting Your Hit List (1:38:11)

the Subtle Side of Successful recruiting (2:52)

training trio tackles the rApp program (8:43)

Vulnerable recruits (8:53)

What do You Say? (2:35)

BUILDINg yOUR HIT LIST

Building and categorizing Your recruiting List (4:37)

experience counts (4:55)

Finding Agents to recruit (4:54)

the Litmus test (7:31)

A program that Works (4:37)

recruiting Agents (2:38)

recruiting equals Farming (6:18)

recruiting incentives (6:32)

recruiting Via Facebook (7:29)

recruiting with pink Slips (1:37)

retain through recruiting Strategies (2:40)

CULTIVATINg RELATIONSHIPS

Agent personality types (6:06)

Build Your office with New tools (2:56)

effective dialog (Part 1 – 7:14, Part 2 – 4:44)

Five Steps to mastering Your dialogue (5:35)

Help Your Agents, Help Yourself (3:26)

making more effective phone calls (3:54)

Networking Works! (3:13)

A New Approach to recruiting (3:42)

recruit with Your ears (3:53)

recruiting by probing for pain (4:22)

recruiting Sideways (2:46)

recruiting through unique marketing Strategies (5:07)

training and retaining (5:48)

Supportive Brokers = Successful Agents (3:25)

VIRAL RECRUITINg MESSAgES

These videos, also available on the RE/MAX YouTube Brand Channel (YouTube.com/remax), have received more than 100,000 views. They are also available on the RE/MAX Design Center and you can customize them for recruiting by adding your contact information and e-mailing or hosting them. To find them on the Design Center, follow this path: Design Gallery >> RE/MAX Library >> Videos >> Recruiting.

RACE TO RECRUIT

Agent perception (5:37)

Apples to Apples – the income comparison (2:43)

Asking probing Questions (10:31)

crafting effective call Scripts (2:28)

convention (1:47)

Generational marketing (1:27)

Join re/mAX: How to (3:19)

meet the race to recruit team! (1:49)

monthly investment – cash vs. Financed (7:15)

objection – met my cap (4:24)

objection – too Busy too expensive (6:22)

objection – Will my Business Follow me? (3:09)

office Success Story (Part 1: 2:42, Part 2: 4:49)

public perception (3:22)

r.o.i – return on investment (8:56)

race to recruit (10 segments)

rApp (Part 1: 3:58, Part 2: 2:31)

recruiting Via Facebook (3:51)

role play: Agent referrals (6:20)

role play: r.u. (5:57)

role play: remax.com (7:01)

role play: Sign calls (4:46)

Stay on track for Success: Leadstreet (3:35)

Stretching exercise (4:20)

technology overview (1:46)

FOR BROKER/OWNERS & MANAgERSRECRUITINg continued...

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FOR BROKER/OWNERS & MANAgERSRU ORIgINALS

NEgOTIATINg &OBJECTIONS

overcoming Fee objections (3:08)

Handling objections role play (8:17)

marketing the Gen-Y Way (4:27)

recruit the Next Generation (4:39)

using the Web’s Social Networking power (4:20)

Why embrace Social media (3:53)

FACEBOOK

communicating with millennials (5:16)

Keep up With the Facebook revolution (6:12)

yOUTUBE

Why re/mAX? Viral Videos (3:05)

SOCIAL NETWORKINg

SALES SKILLS

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counter Attack – the contrarian Approach to the changing market (53:23)

engaging today’s consumer (4:01)

Surviving a down market (3:49)

top ten List: competing in a changing market (3:51)

trumpet the re/mAX competitive Advantage (4:11)

TODAy’S MARKET

peripheral View – top tech trends You don’t Want to miss

Learn how to translate the things you’ve been doing in the offline world to make new connections online. Curt Beardsley of Realtor.com discusses easy – and fun – ways to make real estate connections using mobile, social media and online search strategies. (55:18)

DESIgN CENTER

re/mAX design center updatesThe RE/MAX Design Center is better than ever. It is stocked

with over 100 brand-new designs. Watch to learn more! (2:27)

Building a Better Website to Get Quality LeadsBrian Boero of 1000Watt Consulting shares his seven

commandments of online lead generation and conversion that will help agents compete online. These include creating a strong experience, making information easy to access and consume, finding an online voice and meet-ing users’ expectations. (48:40)

LEADSTREET

LeadStreet management for Brokers (6:49)

LeadStreet reporting for Brokers (5:11)

WEBSITE DESIgN

Wordpress: Your marketing command center

Nicole Nicolay created her company, Agent Evolution, around the WordPress platform, and offers website solutions to real estate brokers and agents. She discusses the five main benefits of using WordPress: afford-ability, flexibility, search engine optimization, functionality and ownership. (58:49)

2011 Broker owner conference opening General Session

Dave Liniger and Margaret Kelly host the 2011 Summer Conference Opening General Session. Highlights include the presentation of the J.D. Power and Associates awards for customer satisfaction.


TECHNOLOgy

TEAM MANAgEMENT

defining team members (3:06)

A team is Like a marriage (2:39)

training my teams (3:03)

BUILDINg TEAMS

Building a team (4:41)

three-tiered Fee Structure 2:28

LEADERSHIP

Become the Leader You Want to Be

George Fleming, known as the breakthrough coach in leadership, creat-ing high-performance teams, accelerating results and creating personal breakthroughs in the work place, shares his leadership insights in this session. Learn Fleming’s strategies for developing leadership in all areas of your life. (1:00:00)

TEAMS


TUESDAyS WITH KATHy

RE/MAX Senior Training Consultant Kathy Baker presented these regular recruiting seminars. Youcanviewarchivedsessionsondemand.

“I’VE BEEN WITH RE/MAX FOR OVER 18 YEARS, AND THE J.D. POWER AWARD DEMONSTRATES THAT RE/MAX AGENTS SERVE THEIR CLIENTS BETTER THAN OTHER AGENTS DO. THIS IS AN EXCITING TIME TO BE WITH RE/MAX.”

– Debbie Anderson, RE/MAX Heritage, keller, Texas

RE/MAX World Headquarters – Denver, Colo. Dates TBDregistration required

Learn how RE/MAX technology can help propel your business forward. In addition to advanced discussions on LeadStreet and the RE/MAX Design Center, the workshop addresses challenges facing real estate agents today. Topics include:

•Technologytrendsandanalysis•EmergingTechnologies•Leveragingsocialnetworkingtobuildyourbusiness•Searchengineoptimization

You’ll need to bring a laptop computer for this hands-on session. Internet access will be provided.

To registerFor Workshop dates, select the Training Calendar under the “Learn” tab on RE/MAX Mainstreet. For more information, contact John Chinello at [email protected].

TECH ESSENTIALS WORKSHOP

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MANAgEMENT EDUCATION

re/mAX 101: Basics of re/mAX Brokerage management & recruitingRE/MAX World HeadquartersMarch 12-16April 16-20May 7-11June 11-15July 16-20registration required

This four-day course covers every aspect of running a successful office, giving Brokers the tools and knowledge to build a profitable business.

The course is offered free of charge (attendees must pay for travel and lodging) to new Broker/Owners and Managers, as well as existing office leaders looking for a recharge.

Instructors Kathy Baker and Amy Somerville help attendees thoroughly understand and overcome the challenges of owning or managing a RE/MAX brokerage.

Topics include: •UnderstandingandapplyingtheRE/MAXConcept•LeveragingthepoweroftheRE/MAXBrand•Budgeting,billingandfiscalmanagement•Recruitingandretention•RE/MAXtechnologyandotherbenefitsandservices

Course takeaways include a printed workbook, as well as a flash drive with comprehensive resources for recruiting and retention, office management, profitability and more.

for more information or to register, contact Ashley flowers at (800) 525-7452 or [email protected].

re/mAX 201: Boot camp for Brokers and managersRE/MAX World HeadquartersMay 21-23November 27-29registration required

The market is changing. Is your business changing with it?

This intensive and motivational course provides two-and-a-half days of focused management, recruiting and profitability training. You learn effective ways to boost your business in these challenging times.

It is offered to all existing RE/MAX Brokers, Owners and Managers as a follow-up to the Broker 101 Course.

Remember … if you are not moving forward, you are moving backward. Invest in your success today.

for more information or to register, contact Ashley flowers at (800) 525-7452 or [email protected].

re/mAX 501: maximizing your office potentialMarriott Wardman Park Washington, D.C.Aug. 12

You set the agenda in this class, presented in conjunction with the 2012 RE/MAX Broker Owner Conference in Washington, D.C.

Learn how top Broker/Owners are adapting to various market conditions while increasing their productivity and credibility. Topics typically include fiscal management, profitability, and team-building, while emphasizing recruiting and retention.

you must be registered for the Broker owner conference to take re/mAX 501 in Washington, d.c. visit the “events” pages on re/mAX mainstreet in the coming months for online registration.

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RE/MAX FLORIDAMay 15: Tech Tour – Orlando May 15: Tech Tour – Ft. Lauderdale May 16: Tech Tour – Sarasota

Information and Registration: Michelle Silk, (303) 796-3546 or [email protected]

RE/MAX OF INDIANAApril 11: LeadStreet Training – South BendApril 12: LeadStreet Training – MerrillvilleApril 18: LeadStreet Training – BloomingtonApril 19: LeadStreet Training – Indianapolis SouthApril 25: LeadStreet Training – Indianapolis NorthMay 3: LeadStreet Training – Ft. WayneMay 9: LeadStreet Training – JeffersonvilleMay 10: LeadStreet Training – EvansvilleMay 16: LeadStreet Training – Indianapolis WestMay 17: “New to RE/MAX” LeadStreet Training – Indiana Wesleyan University, IndianapolisApril 10: Top Producer Webinar (Advanced Training) – OnlineJune 7: Recruiting with LeadStreet (Broker Training) – MerrillvilleJune 14: Recruiting with LeadStreet (Broker Training) – IndianapolisJune 21: Recruiting with LeadStreet (Broker Training) – Bloomington

Information and Registration: Emily Marquis, (317) 845-2005 or [email protected].

RE/MAX OF NEW ENgLANDApril 3: Technology Webinar – OnlineApril 11: RE/MAX & You – Rhode IslandApril 12-13: CIAS – Rhode IslandApril 17: Technology Webinar – OnlineApril 18: Tech Essentials – MassachusettsApril 24: Platinum Plus Event – BostonMay 1: Technology Webinar – OnlineMay 2: RE/MAX Collection Speaker Series – BostonMay 9: RE/MAX & You – New HampshireMay 15: Technology Webinar – OnlineJune 5: Technology Webinar – OnlineJune 6: RE/MAX & You – MaineJune 11-12: CLHMS – MassachusettsJune 19: Technology Webinar – Online

Information and Registration: Katy Robinson at [email protected] or (508) 655-9400

RE/MAX OF NEW JERSEy April 5: 60 Minutes With RE/MAX – Meadow Wood Manor, RandolphApril 12: 60 Minutes With RE/MAX – Grand Summit Hotel, SummitApril 19: 60 Minutes With RE/MAX – The American Hotel, FreeholdApril 26: Broker Council Meeting – Renaissance Woodbridge Hotel, IselinMay 3: 60 Minutes With RE/MAX – Glen Point Marriott, TeaneckMay 8: New Associate Orientation – Renaissance Woodbridge Hotel, Iselin

Information and Registration: Megan Stricker at [email protected] or (856) 722-5454

RE/MAX NORTH CENTRALApril 10: April Training Tour – Appleton, Wisc.April 11: April Training Tour – Milwaukee, Wisc.April 12: April Training Tour – Wisconsin Dells, Wisc.April 17: April Training Tour – Brainerd, Minn.April 18: April Training Tour – Maple Grove, Minn.April 19: April Training Tour – Bloomington, Minn.May 9: RE/MAX & You – Bloomington, Minn.

Information and Registration: Shannon Hicks at [email protected] or (952) 897-0447

RE/MAX OF OHIOApril 23-26: Sales Rallies – Locations TBD

Information: Kristi Murphy, [email protected] or (303) 796-3865

RE/MAX PENNSyLVANIA & DELAWARE April 25: Agent Sales Rally – The Ritz Carlton, PhiladelphiaApril 26: Agent Sales Rally – Hyatt Airport, Pittsburgh June 19: RE/MAX Night at the Ballpark – Citizens Bank Park, Philadelphia

Information and Registration: Jennifer Martinez, [email protected] or (303) 796-3617

RE/MAX OF TEXASpower Start/LeadStreet Basics (morning class) and Leadstreet Advanced (afternoon class)March 14 – AustinMarch 15 – San AntonioMarch 20 – Dallas-Fort WorthMarch 22 – HoustonApril 17 – Dallas-Fort WorthApril 19 – HoustonMay 9 – AustinMay 10 – San AntonioMay 15 – Dallas-Fort WorthMay 17 – HoustonJune 19 – Dallas-Fort WorthJune 21 – Houston LeadStreet Website (morning class) and LeadStreet Seo (afternoon class)March 21 – Dallas-Fort WorthMarch 23 – HoustonMarch 28 – AustinMarch 29 – San AntonioApril 18 – Dallas-Fort WorthApril 20 – HoustonMay 16 – Dallas-Fort WorthMay 18 – HoustonMay 29 – AustinMay 30 – San AntonioJune 20 – Dallas-Fort WorthJune 22 – Houston WebinarsLeadStreet Basics – 1st Wednesday of each month, 9 a.m. RE/MAX Design Center – 2nd Wednesday of each month, 9 a.m.LeadStreet Advanced – 3rd Wednesday of each month, 9 a.m.

Information and Registration: Mike Summerlin, RE/MAX of Texas (281) 828-8888 or www.remaxtexas.com/education

REgIONAL TRAININg EVENTS


The RE/MAX University Catalog is published by RE/MAX, LLC, a real estate franchisor serving the industry’s most productive Sales Associates.

editorkeith Miller

Art directorLeAnn Claar

To reach the re/mAX university staff, call (303) 770-5531. E-mail: [email protected].

To order additional subscriptions to the re/mAX university catalog: Call the RE/MAX Order Desk at (303) 796-3672. If your RE/MAX University Catalog doesn’t arrive, contact Membership Services at (303) 770-5531.

Copyright © 2012 RE/MAX, LLC. All rights reserved. The material herein may not be duplicated, copied or reproduced – in whole or in part – in any way without written permission. The RE/MAX University Catalog is provided to RE/MAX Affiliates as one of many benefits. The opinions of guests appearing in RE/MAX University classes are their own and not necessarily those of RE/MAX, LLC, or its Affiliates, or any of its owners, officers, employees or agents.

RE/MAX, LLC, is an Equal Opportunity Employer and supports the Fair Housing Act. Each RE/MAX® Office is independently owned and operated.

legal notice: RE/MAX, LLC, is not responsible for the content of advertisements and assumes no liability for any claims arising therefrom.

RE/MAX World Headquarters 5075 S. Syracuse St. Denver, CO 80237

remax.com 111639 PLEASE RECYCLE

When you purchase a Roku digital media player, available in the United States and Canada, or a PopBox, available globally, you have on-demand access on your television to more than 1,000 RE/MAX University® training videos, including designation and certification courses.

And that’s not all. Both players open up a vast new multimedia world.

With the roku, you also get:

Netflix – (U.S. only) Choose from more than 17,000 movies and TV shows on demand (monthly subscription)

Amazon Video on demand – View more than 50,000 hit movies and shows on a pay-per-view basis (no subscription required)

mLB.tV – Through MLB.TV Premium, watch live and archived major league baseball games (annual subscription)

And much more …

With the popBox, you also get:

internet Apps – An ever-expanding lineup of the Internet’s most popular entertainment, sports, games and social media content

Home media Library – If you have movies, home videos, pictures and music files on your hard drive, PopBox finds them and plays them back

Please note: PopBox players work only on HDTVs

to purchase a roku• Visit www.roku.com/remax or

www.roku.com/remax-canada

• Select Buy Now. The Roku XDS model is your best choice to take full advantage of RE/MAX University programming.

to purchase a popBox• Visit www.popbox.com/remax• Under Add to Cart, select PopBox or PopBox Wireless

Trademarks not owned by RE/MAX, LLC are the property of their respective owners.

We

bin

ars


The following LeadStreet webinars are intended for Associates in states in which eNeighborhoods administers the LeadStreet system. Associates in other states should contact their region for training and support. To find out what company administers the system in your state, visit the Downloads section of RE/MAX Mainstreet and enter “Vendor Breakdown” in the search box.

LeadStreet: First Steps to LeadStreet SuccessThis introductory session introduces you to LeadStreet, which captures leads from remax.com and helps you manage them. Discover how to configure your “My Agent Options” feature, set up lead notification, and accept and manage leads.

LeadStreet: Fundamentals of LeadStreetDiscover additional features within LeadStreet, including how to further manage your contacts and enhance your listings. Use the preloaded drip campaigns and reports to increase your online marketing strength.

LeadStreet: click-to-callEnable consumers to contact you by clicking on the “Connect Now” button in your remax.com listings and on your Agent Microsite. Find out about send-ing real-time website pages to consumers’ browsers and understand lead capture from Click-to-Call.

LeadStreet: contact management Manage your contacts within LeadStreet, including adding or importing contacts, tracking activities and importing email listing alerts.

LeadStreet: customize Your microsite Acquire the skills you need to customize your microsite, including setting up your Showcase Properties and Featured Searches, and incorporating custom content to your About, Home and Contact Us pages with images and hyperlinks. Explore your domain name options.

LeadStreet: enhance Your microsite with multimediaOnce you know microsite basics, this advanced course guides you through adding multimedia options to your site, along with widgets, Google Analyt-ics tracking code and search engine optimization for your microsite.

LeadStreet: Foreclosures and remax.comDiscover the RealtyTrac foreclosure feature on remax.com, which provides consumers with the latest foreclosure listings. Receive and manage foreclo-sure leads.

LeadStreet: introduction to campaigns plus Audience: Region-specificAdd this powerful online tool to your e-marketing business plan. Organize your contacts and generate e-mails and drip campaigns. Effectively use electronic property flyers, postcards, greeting cards and newsletters.

LeadStreet: Listing managementSet your listings apart by managing and enhancing them. Discover how to create professional marketing materials through integration with the RE/MAX Design Center.

LeadStreet: manage Your office WebsiteAudience: Owners and Managers onlyPersonalize the appearance of your office website by customizing existing items or creating custom pages and menus, adding graphics and internal and external hyperlinks.

LeadStreet: management for Brokers and managersAudience: Owners and Managers onlyGenerate new business for your office and agents, and stay connected with the RE/MAX brand. Explore the back office of the LeadStreet Management System, and discover how to request your office MLS/IDX data feed.

LeadStreet: maximize emarketing with campaign manager Maximize your online marketing initiatives by creating custom drip e-mail campaigns and recipient lists. Master setting up campaign frequency, and add hyperlinks to direct consumers to related resources.

LeadStreet: tools and techniques to enhance your WebsiteAudience: Region-specificCustomize the appearance of your website with themes and graphics. Set up Featured Properties and add internal and external hyperlinks.

LeadStreet: Welcome to your Agent Website Audience: LeadStreet Accelerator Account UsersCustomize the appearance of your website with themes and graphics. Set up Featured Properties and add internal and external hyperlinks.

design center: multimedia and online projectsSet yourself and your listings apart by utilizing Web-based projects. Create Web commercials, virtual tours, slideshow tours and e-cards. Then explore distribution options.

design center: print marketingA-to-Z basics, from accessing

Design Center, to configuring your agent profile and creating custom print materials with the help of the Phrase and Image assistants.

Technologytechnology: Flex Your Social Networking musclesPut the power of Facebook, YouTube, Twitter and other social media to work for you. Your clients and prospects are there – and so is your competition. Expand your marketing reach with these popular social networking tools.

technology: mainstreet trainingTake this guided tour of RE/MAX Mainstreet and its many resources and tools. Create referrals with the Web Roster. Tap into the comprehensive education from RE/MAX University. Pick up on the latest news, and network with other agents on the message boards.

technology: New Sales Associate trainingGet off to a strong start with introductions to RE/MAX Mainstreet, LeadStreet and Design Center. Come away knowing the fundamentals to tap into training, leads, networking and marketing tools.

WEBINARS

RE/MAX offers regular tech training webinars covering services such as the RE/MAX Design Center, LeadStreet, remax.com and Mainstreet. To find RE/MAX World Headquarters webinar schedules, select theTrainingCalendarlinkunderthe“Learn”tabontheRE/MAXMainstreethomepage.Foranysessions labeled region-specific, check Mainstreet or contact your region to see if they are applicable to you. Many regions offer their own webinars or classroom training sessions. Check with your region or visit your regional intranet for information.

RE/MAX WORLD HEADQUARTERS

tom Ferry

(888) 866-3377

salespower.remaxuniversity.comSee page 11 in this Catalog for registration information.* Plus $14.97 Shipping and handling.

Designed exclusively for RE/MaX Sales associates

by one of the real estate industry’s premier trainers,

“Sales Power” will help you:

• Generate online referrals

• Generate business from expireds and FSBos

• Become an appointment-setting machine

• Formulate clear and convincing price-reduction

strategies

You will also learn powerful, profitable approaches to:

open houses, listing and buyer presentations,

lead generation through social media, helping

at-risk homeowners, creating a team – and

earning more business from your past clients and

other spheres of influence.

agent Kit Cost: $297, Mentor Kit Cost: $397*

Questions? Call (888) 720-5192

16-Hour Course, 90-Day ProgramClose More Transaction Sides in Less Time

Documents

Superior cuStomer SAtiSFActioN begins with - …remaxoftexas.net/news/wp-content/uploads/2012/04/rucatalogmarch... · Superior cuStomer SAtiSFActioN begins with Superior educAtioN