Upload
crescent
View
32
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Supercharge Your TTO’s Website Case Study Presented by the University of Rochester. Panelists. Don Golini Founder of QED Technologies and lecturer at the Simon Graduate School of Business. Duncan Moore Vice Provost for Entrepreneurship at the University of Rochester. Corine Farewell - PowerPoint PPT Presentation
Citation preview
Supercharge Your Supercharge Your TTO’s WebsiteTTO’s Website
Case Study Presented by the University of Rochester
Panelists
Don Golini Founder of QED
Technologies and lecturer at the
Simon Graduate School of Business
Duncan MooreVice Provost for
Entrepreneurship at the University
of Rochester
Corine FarewellDirector of the
Office of Technology
Transfer, University of Rochester River
Campus
Natalie Antal Marketing Manager,
University of Rochester Center for
Entrepreneurship
David EnglertSenior Information
analyst at the Office of Technology Transfer,
University of Rochester Medical Center
Maureen Konopka Program Assistant,
University of Rochester Center for
Entrepreneurship
Don Golini – Committee Head
Don Golini is a successful entrepreneur with over twenty years of experience
in the development, management and commercialization of new
technologies.
For the past 14 years, Don was the president of QED Technologies, a company he founded in 1996 to commercialize a novel optical
polishing technology transferred from the University of Rochester. QED
develops, manufactures and markets polishing and metrology equipment for
the precision optics industry.
Committee
Jim Senall
President of High Technology Rochester
Bob TobinEntrepreneur-in-Residence, Center for Entrepreneurship,
Associate Director, and lecturer at the Simon Graduate
School of Business
Mark Wilson Principal, Initiatives consulting, LLC and lecturer at the Simon Graduate School of
Business
Don GoliniFounder of QED Technologies and
lecturer at the Simon Graduate School of Business
Corine FarewellDirector of the River
Campus Office of Technology Transfer
Key Takeaways: Committee Formation
1. Committee head sees a need and champions the creation or alteration of the TTO site
1. Committee head has clear vision of what the site should accomplish
1. Committee head identifies key stakeholders, departments, and organizations that should be involved in creating or changing the TTO website, with an emphasis on diverse backgrounds to bring different perspectives to the table
1. Must have “buy-in” of the leaders of the departments and organizations and their willingness to devote time and resources to creating a site or overhauling an existing one
• The University of Rochester committee was primarily made up of department leaders
Site Execution
Site Execution
Site Execution
Site Execution: Two-Page Summaries
Site Execution: PowerPoint Slides
Academic exercise within unique course: half MBA students and half graduate and doctoral engineering students
Creates value-add: more information about the market opportunity and competitors of the technology
Coming soon! Requires some quality control
and editing
Must be reviewed for accuracy
Key Takeaways: Site Execution1. Determine if a new website will be created or if you would like to “house” this
information on an existing site
2. Choose content creator(s) — often case managers or leaders in TTO; ensure text is written in easy-to-understand, market opportunity terms
3. Choose web developer(s) to design and execute site; add many links to the site from partner organizations and other high-traffic web pages
4. Choose designer to create a two-page template and a PowerPoint template; determine the “headings” and format of these; stick to the format for consistency
5. Get “buy-in” from and generate excitement among the inventors/researchers
6. Determine who should be listed as contacts and make it easy for companies and/or entrepreneurs to get in touch with the TTO
7. Committee creates an approval process for site content and edits; important to have the inventors/researchers review for accuracy but not make the text too technical
8. Get approval from organizational leaders, i.e., senior administrators
9. Continue to make updates and keep the site dynamic, i.e., “Featured Technology of the Month”
10. Publicize the site internally and externally (kick-off event, press release, email announcements, etc.)
Questions?
Appendix
Center for Entrepreneurship
Entrepreneurship \ŏn’trə-prə-nər-ship\ n: Transforming ideas into enterprises that create value.
Partially funded by a grant from the Kauffman Foundation, received in 2004
Mission is to embed entrepreneurship throughout the University and the greater Rochester community
Entrepreneurship at the University
On Campus In the Community
• TEAM Master’s Degree
• Mark Ain Business Model Competition
• Forbes Entrepreneurial Competition
• Student Entrepreneurs
• School of Medicine and Dentistry
• School of Nursing
• Simon School of Business
• Warner Graduate School of Educatio
• “Bright Flight”
• Kauffman Entrepreneurial Year (KEY)
• Rochester Youth Year
• Simon E-Internships
• CFE Lecture Series
• Community Outreach
Office of Technology Transfer
Links and Resources http://www.rochester.edu/entrepreneurship/
http://www.rochester.edu/entrepreneurship/ereadytech.html
http://www.urmc.rochester.edu/technology-transfer/
People
Don Golinihttp://www.simon.rochester.edu/faculty--research/faculty-directory/part-time-faculty-directory/donald-golini/index.aspx
Duncan Moore
http://www.rochester.edu/entrepreneurship/dtmoore.html
Corine Farewellhttp://www.urmc.rochester.edu/technology-transfer/contact/Our_People.cfm#Cfarewell
David Englert http://www.urmc.rochester.edu/technology-transfer/contact/Our_People.cfm#DEnglert