What is a Super Brand Super Brand . . .

It defines itself defines itself

Creates its own burning platformown burning platform

Does not accept status quoaccept status quo

It breaks unwritten rulesbreaks unwritten rules

Creates its own brand republic & own brand republic &

cultureculture

Stands fora single ideaa single idea

Defines & ownsan emotional spacean emotional space

Offers a total brand a total brand

experienceexperience

Talks theconsumers’ languageconsumers’ language

Breathesan emotional idea an emotional idea

Develops a leadership a leadership

behaviorbehavior

What makes a brand What makes a brand a a

Super BrandSuper Brand??

Is it only Is it only media spending?media spending?

No!!!No!!!

A super brand has A super brand has ……

Market DominanceMarket Dominance

LongevityLongevity

GoodwillGoodwill

Customer LoyaltyCustomer Loyalty

Overall Market AcceptanceOverall Market Acceptance

http://www.google.com.pk/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=0CAgQjRw&url=http%3A%2F%2Fwww.brandsynario.com%2Fnews%2Fpeek-freans-sooper-becomes-the-number-1-selling-biscuit-of-pakistan&ei=0XmSVM_2E8LgaIj9gYAN&psig=AFQjCNG5WtkF3Mg_IbiNCbAPIBr7tXiSqA&ust=1418971985416772

http://www.google.com.pk/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=0CAgQjRw4Dw&url=http%3A%2F%2Fwww.brandsynario.com%2Fnews%2Fpeek-freans-sooper-becomes-the-number-1-selling-biscuit-of-pakistan&ei=BXqSVOTJB4nlat_cgtgF&psig=AFQjCNHft3d1ZgzGDR_BRjIdPth-7s9eTQ&ust=1418972037240436

http://www.google.com.pk/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=0CAgQjRw4Dw&url=http%3A%2F%2Fwww.brandsynario.com%2Fnews%2Fpeek-freans-sooper-becomes-the-number-1-selling-biscuit-of-pakistan&ei=BXqSVOTJB4nlat_cgtgF&psig=AFQjCNHft3d1ZgzGDR_BRjIdPth-7s9eTQ&ust=1418972037240436

The brand engulfs the essence of

EGG & MILK COOKIES …

Sweet . . .

Fresh . . .

Tempting . . .

Sooper promises to provide . . .

Great taste

Excellent quality

Best cookies made from a rich blend of egg and milk

Wholesomeness & unique taste

Crispy & crunchy texture

Sooper has witnessed a transition in its positioning . . .

From“ SOOPER COOKIES SOOPER TASTE ”

To“ SOOPER SAB SE OOPER “

To“ SOOPER HAI ZINDAGI “

Super cookies, Super cookies, Super taste!Super taste!

FROM FROM ……

TO …TO …

Positioning at the

beginning . . .

Ad 1

Moving up the ladder….

Ad 2

In the long run, a brand is nothing more than the

name . . .

SOOPER as a metaphor for

SUPER depicts product

attributes and the great

taste of the biscuit!

“ Ye tou hai he Sooper”

“ Aik dum Sooper “

The pun on the word Super is in fact its

Winning formula!

The crucial ingredient in the success of any brand is its claim

to authenticity

Peek Frean’s Sooper . . . Sab se Ooper!

What does this connote???

Leadership !!!

Sooper is above everything –

love, friendship, success . . .

So . . . What seems more natural now???

SUPER

or

SOOPER ???

This was just a glimpse . .

.

The universe of

Superbrands awaits you

to explore it !!!

PRESENTED BY:

Adeel

Ayesha

Mashal

Nadia