-
May 12, 2013
RhapsodyBohemian
The
facTor halepoTo
with L veMUM
to
Somal halepoTo.
Brains,Beauty,
Businesswomanafreen shiraz
Rendezvous
inteRview
stYLe
eLeCtion 2013
motheRs daY speCiaL
electioneeringcomes of age
-
64
54
4458
-
interview
sunday plus 22 May 12, 2013
-
Travellers paradiseKUala lUMpUr
t r a v e l
26Sunday PluS
By HIRA ASIM
sunday plus May 12, 2013
-
Travellers paradiseKUala lUMpUr
t r a v e l
26Sunday PluS
By HIRA ASIM
sunday plus May 12, 2013
Travellers paradiseKUala lUMpUr
travel
sunday plus 27May 12, 2013
landing on the international airport of Kuala luMpur itself is
an aMazing experience and i experienced it for the second tiMe. in
year 2010, Me and My husband went alone, this year we are all
together for an aMazing and reMarKable holidays. Me , My husband
and three boys after landing, boarded off the aircraft. boys were
very excited to see such a beautiful airport.
-
interview
-
3 4
7
1
6
21
5
8
6
9 10
7
2 3 4 5
98
11
1110
-
3 4
7
1
6
21
5
8
6
9 10
7
2 3 4 5
98
11
1110
12 13
sunday plus 41May 12, 2013
society
16
Tania & Sohail12
15
19
14
Sadia, Komal & Hina13
Nooray 18 Aamir & Sheeba19
Ayesha & Khurram14 Amina & Junaid15
20
18
21
17
Amna20
Hamid & Rabia16
Dariha & Mahjabeen21
Mehreen & Humaiyun17
22
23 24 25
Imran & Mariam22 Amna & Neha23 Adil & Sana24 Humaira
& Sadia25
-
3 4
7
1
6
21
5
8
7 8
2 3
9
9
4 5
10 11 12
6
10 11 11
-
3 4
7
1
6
21
5
8
7 8
2 3
9
9
4 5
10 11 12
6
10 11 11
13 14
13
16
19
15
18
14
17
20
15 16
18
21
22 23
19 20 21 22
17
24
23 24
-
34
7
1
6
21
5
8
8 9
2 3
9
4 5
10
11 12
6
10 11
12
7
-
34
7
1
6
21
5
8
7 8
2 3 4
9
9
5 6
-
10 11
10
13
20
12
16
11 12
15
14
13 14
16 17
18 19
17 18 19 20
15
20
3
4
7
1
6
21
5
8
7 8
2 3 4
9
9
5 6
-
3 4
7
1
6
21
5
8
7
10
8
2 3 4 5
109
11
1211
129
6
-
3 4
7
1
6
21
5
8
7
10
8
2 3 4 5
109
11
1211
129
6
13 14
17
13
16
20
15
14
20
15 16
21
1918
21
17 18
22
23 24 25
22 23 24 25
19
-
3 4
7
1
6
21
5
8
4
2
5
9
10 11 12
3
6 7 8 9
10 11 12
-
3 4
7
1
6
21
5
8
4
2
5
9
10 11 12
3
6 7 8 9
10 11 12
1 2
1
3
5
5
4
6
2 3
7
9
6 7 8 9
4
8
s o c i e t ySunday PluS
-
34
7
1
6
21
5
8
7 8
2 3 4
9
9
5 6
10
10
-
34
7
1
6
21
5
8
7 8
2 3 4
9
9
5 6
10
10
11 12
11
14
21
13
17
12 13
1615
14
1817
19
18 19 20 21
15
20
16
-
with LoveMUM
to
-
with LoveMUM
to
-
As the FAshion Doctors orDereD!
its the LAWn revoLution
interviewBy AyAz rAmiz mAlik
sunday plus 62 May 12, 2013
-
As the FAshion Doctors orDereD!
its the LAWn revoLution
interviewBy AyAz rAmiz mAlik
sunday plus 62 May 12, 2013 sunday plus 63May 12, 2013
Once upon a time there was Lawn. Not the one in your houses
front or backyard. It was called malmal and malmal always went with
latha. This was the dress of shurfaa who were called at that time,
safaid poash. Meaning wearers of white dress. Shalwar used to be of
latha, a product of pure cotton and the shirt or kurta used to be
of malmal again white. Thus the word sufaid poash! Latha developed
into poplin and malmal into lawn after being printed. And this
happened over years ago. The Lyallpur and Faisalabad took over the
opportunity and popularised it into lawn. This is the lawn that is
the heart-throb of everyone now.The poor rich lawn does not have an
illustrious history. Perhaps people wore it in olden times. But who
cares now? Oh you do? And why not? Youre buying the cloth at a
premium. And it has become a premium product. The mergers, the
billboards, the exhibi-tions and the bags ladies pile up while
retiring from a Lawn exhibition. It is premium - Now. It was a
product for summers a decade ago. Or was it a decade? But now Lawn
is a brand. And a brand stamped by more names then you can count
digits on your fingers (an understatement).
As luck would have it! This fine inexpensive printed cloth of
yesteryears that mother used to love for summers perhaps in the
kitchen or while hanging out with family has become the product to
fill in the opportunity areas for designers, and well, the consumer
is only too cognisant. Oh even the textile mills have stepped in to
popularise Lawn. Strategies to enhance the product to brand level
and endorsed by names you will buy or
better still -should buy. It is that same cheap ever-day use
lawn.The healthiest step is that there is an unending competition
now in the Lawn parade. Competition is good for the market and
consumer alike. Let my imagination take an alternate course here.
Remember when Levis got their competition from Arizona Jean and
Guess? Levis cut their prices down so did the competition and Jeans
and denim was the order of the day. The lawns evolution is
analogous to that of the Italian pizza. Do not confuse the issue at
hand. No One is reducing any prices where lawn is concerned. The
comic situation is that it is all going backwards. The more the
lawn is glamourised and the more mergers, make it even 'more'
desirable the 'more' the prices have risen. Strange but true! 10
years ago a lady would not know Lawn by a Designer name. But that
was then, this is now!The Lawn is the Big-in-thing now. Although it
always was but to top it all with the concept too has changed.The
beautiful summers (lets call them beautiful and not perspiring)
bring along the sunshine, nice trendy tops and palazzos, etc. And
its now all Lawn. Funny enough Lawn was a printed fabric. Now it
has handiwork and karhai on it. A Lawn revolution indeed! And the
price tag? It can be a bit of a dent to the pocket. Good old
malmal, or better still, the uber lawn now is the hip thing in
selling at a profitable price and even mother bought it. So much
for a testimonial. Lets see what they come up with next!
coMMent
As the FAshion Doctors orDereD!
its the LAWn revoLution
-
Back Page-Front Page AdInside Back Page-Inside Front
Page-Page-1Page-10-11-12-14-16Page-13Page-15Page-17Page-18-19-20-22Page-2Page-21Page-23Page-24-25Page-26-27-28-29Page-3Page-30-31Page-32-33Page-34-35-36-37-38-39Page-4-&-6Page-40-41Page-42-43Page-44Page-45Page-46-47Page-48-49Page-5Page-50-51Page-52-53Page-54-55-56Page-57Page-58-59-60-61Page-62-63Page-64Page-7Page-8-9title
