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Sun Protection and privacy for electronic devices

Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

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Page 1: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Sun Protectionand privacy for

electronic devices

Page 2: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

MissionWe seek to provide excellent, very socially appealing, quality sun protection and privacy for

electronic devices for outdoor and other use. Our products will facilitate the ability to use these devices, without which many of them may have very limited use outdoors. Awntop’s

products enrich the experience of outdoor usage, expanding productive time, ensuring privacy on a airplane for example or during times of relaxation or work.

Page 3: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

What is the problem?

USERS CAN NOT EFFECTIVELY USE MONITORS IN BRIGHT CONDITIONS

Hard to view outdoors Still too bright Cannot spend time outdoors with my device

Page 4: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

What is our solution?● Much more attractive design than competition● Really works● Easy to transport, fits in most purses● Fits on airplane tray tops● Price competitive ● Coolest choice on the market● Social engagement quality● Added privacy

GREAT PRICE ! GREAT UTILITY ! VERY COOL !

Page 5: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

AW15 $49.99 n/a● Collapsible unique and fun● Visually appealing● Designed for 15 inch and smaller monitors● Customizable Skins “your favorite team"

DulCo 141 $33.99 3.7

● Designed to fit laptops between 8 3/4" - 16 1/4" wide● Forms a 9-inch viewing tunnel● Folds flat on the back of your laptop for travel

LapDome $58.99 4.5

● Privacy, security, and protection from the elements● Screen visibility outdoors all of the time!● Designed for cell phones, tablets and laptops up to 17 inches● LapDome secures your laptop inside using a velcro strap

TABRELLA $33.00 3.7● Shades a laptop/notebook screen to make it easier to read● Folds flat into its own storage carton● 35cm wide, 25cm deep, takes laptops with a screen size up to 15"

NAME IMAGE PRICE Avg number of stars

DETAILS

List of competition?

Best Price and Value

Page 6: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

How many laptops, tablets and plus size phones are sold annually?

ONE OF THE LARGEST MARKETS FOR ANY PRODUCT

Page 7: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

What is the worldwide addressable market?

326 MILLION UNITS SOLD LAST YEAR

32 MILLION UNITS 10% OUTDOOR USAGE?

1.3% of 32 Million = 416,000.02% = 66,000 in 5th year

$3.3 MILLION

TWOBILLION UNITS

OWNEDWORLDWIDE

We do not have reliable data on outdoor usage

HUGE MARKET REQUIRES VERY SMALL PERCENTAGE FOR HIGHLY SUCCESSFUL OUTCOME

Page 8: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

What are our key early milestones?$30,000

10/1/18

Prototype

Pay PRG to design, engineer and prototype also set up a relationship with manufacture

$75,000

12/1/18

Manufacturing

Place first order 5,000 Unit Order

$145,000

Enventys Partners

Go to market strategy All digital 3 and 4 months video, website and Amazon and Kickstarter

$165,000

Media Budget

Crowdfunding

$10,000

8/1/18

Business Legal

All legal costs estimate

$200,000

Cushion & Expenses

We need a reserve because we do not want to come back to ask for more investment

2/1/19 3/1/19

CAREFULLY PLANNED STEPS TO MARKET

Cumulative scale

Page 9: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Legal Services● Attorney● CPA

Prototype● PRG

Marketing● Enventys Partners● Kickstarter Proposal● Kickstarter Video● Social Media● Website

Other● Manufacturing● Cushion● Expenses

How much do we need to get started and how will we spend it?

Money spent to assure successful launch$200,000

Page 10: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Our TeamGeorge Schwartz

In the past few years, George co-founded and served as chairman of any number of startups in all sorts of industries across the country.

Founded On Time CSI in 2002. Providing gift and loyalty card services in the automotive industry.

Business tax and finance specialist with over 24 years experience CFO

Dustin Dinsmore

Scott Shields

PRG Prototyping is a full service product development firm that specializes in concept design engineering, design for manufacturability, prototype development, production and marketing presentations. Additionally, we provide all the services and consultation you need when launching a new product into the marketplace.

Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography consultation. They also have a successful product launch track record.

OUTSOURCING EVERY KEY FUNCTION TO TEAMS WITH PROVEN EXPERTS

Page 11: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Conclusion

OUTSOURCING EVERY KEY FUNCTION TO TEAMS WITH PROVEN EXPERTS

Sun Protection and a need for privacy for electronic products is a problem

Awntop is a very cool solution with a great price and utility

Best price / value of “competitors”

One of the largest markets in the world for any product

Tiny percentage needed for a big outcome

Carefully planned steps to market (Amazon only to start)

Outside, experienced professionals chosen to execute each step

Page 12: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, Inc

Key Assumptions

Sales Assumptions:

Unit Sales Price $49.99Unit Cost $9.00Avg Units sold per sale 1.1

KickStarter Campaign to generate sales of 4,000 units at 50% off Retail Price

Advertising Conversion Assumptions:

Amazon Sales to Begin Month 1 - Year 2

Amazon Advertising to start at $5,000 per month

Increases by $500 per month each six months

Average CPC (cost per click) $0.27Average Conversion Rate 2.50%KPI % improvement rate 2.2%

Expense Assumptions:

Marketing & Sales (not including Advertising) 5%Product R&D 2%G&A 5%LOC Interest Rate 8%

Balance Sheet Assumptions:

Initial Cash Investment for 1/3 Company Ownership $200,000

Amazon A/R- Average 30 Days Sales

Vendor A/P - Average 30 Days Pymts

Inventories Required to purchased in minimums of 5,000 Units

Inventory units to be maintained at minimum of three months projected Sales

Executive Compensation - $2,500 per month until Distributions begin ar the end of year 2

Line of Credit -Once Cumulative Sales of $200K Presume Line of Credit Available equal to 85% of outstanding A/R balance plus 50% of Inventory on-hand balance

Distributions to Owners Projected to Start at the end of Year 2 to be paid every six months

Page 13: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, IncForecast Return on Investment Analysis

Investment Returns Cash Flow:Projected 1/3rd

Owner OwnerDistributions Interest

Initial Investment at Inception: (200,000)$ Year 1 -$ -$ Year 2 80,563$ 26,854$ Year 3 268,246$ 89,415$ Year 4 505,387$ 168,462$ Year 5 1,058,480$ 352,827$

Net Present Value (NPV) 301,563$

Internal Rate of Return (IRR) 32%

Approximate Residual Value

Year 5 PreTax Earnings $1.7 millionEarnings Multiple 4

Approximate Company Value $6.8 million $2.3 million

Internal Rate of Return including Residual Value 64%

Page 14: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, IncSummary Projected Financial Statements

Year 1 Year 2 Year 3 Year 4 Year 5

Profit & Loss Statements

GROSS SALESAmazon Sales -$ 423,867$ 855,677$ 1,681,764$ 3,242,951$ Amazon Fee (15%) -$ (63,581)$ (128,350)$ (252,265)$ (486,443)$ Kickstarter Campaign Sales 99,980$ -$ -$ -$ -$

Net Sales $99,980 $360,286 $727,327 $1,429,499 $2,756,508

COST OF GOODS SOLDManufacturing Costs 36,000$ 76,311$ 154,053$ 302,778$ 583,848$

Total Cost of Goods Sold $36,000 $76,311 $154,053 $302,778 $583,848

GROSS MARGIN $63,980 $283,975 $573,274 $1,126,721 $2,172,66064% 79% 79% 79% 79%

OPERATING EXPENSESSales & Marketing Expenses 5,000$ 18,017$ 36,367$ 71,477$ 137,825$ Kick Starter Campaign 75,000$ -$ -$ -$ -$ Digital Media 20,000$ -$ -$ -$ -$ Advertsing Spend -$ 63,000$ 75,000$ 87,000$ 99,000$ R&D Expenses 22,000$ 7,206$ 14,546$ 28,591$ 55,130$ General & Admin Expenses 5,000$ 18,017$ 36,367$ 71,477$ 137,825$ Executive Comp 30,000$ 30,000$ -$ -$ -$ Interest Expense -$ 1,783$ 6,488$ 11,976$ 22,188$

Total Operating Expenses $157,000 $138,023 $168,768 $270,521 $451,968

NET OPERATING PROFIT (LOSS) ($93,020) $145,952 $404,506 $856,200 $1,720,692

Income Taxes (estimated) -$ 10,263$ 113,649$ 241,722$ 487,014$

NET PROFIT (LOSS) AFTER INCOME TAX ($93,020) $135,689 $290,857 $614,478 $1,233,678

Page 15: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, IncSummary Projected Financial Statements

Year 1 Year 2 Year 3 Year 4 Year 5

Balance Sheets:

Cash 81,980$ 115,449$ 92,799$ 155,063$ 208,154$ A/R -$ 46,341$ 92,881$ 181,764$ 349,030$

Inventory 54,000$ 22,689$ 48,636$ 105,858$ 17,010$ Fixed Assets -$ -$ -$ -$ -$ Accum Depr -$ -$ -$ -$ -$

Total Assets $135,980 $184,479 $234,316 $442,685 $574,194

A/P 45,000$ -$ -$ 45,000$ -$ Existing Obligations -$ -$ -$ -$ -$ Business Loans -$ -$ -$ -$ -$ LOC -$ 51,091$ 103,992$ 208,734$ 307,354$

Long Term Liabilities - Convertible Notes -$ -$ -$ -$ -$

Contributed Capital 200,000$ 200,000$ 200,000$ 200,000$ 200,000$

Retained Earnings -$ (99,020)$ (56,613)$ (59,677)$ (1,049)$ Current Earnings (99,020)$ 122,970$ 265,182$ 564,015$ 1,136,370$ Current Distributions to Owners -$ (80,563)$ (268,246)$ (505,387)$ (1,058,480)$ Start Up Cost (10,000)$ (10,000)$ (10,000)$ (10,000)$ (10,000)$

Total Liabilities & Equity $135,980 $184,479 $234,316 $442,685 $574,194 -$ -$ -$ -$ -$

Cash Balance $81,980 $115,449 $92,799 $155,063 $208,154Line of Credit Balance $0 $51,091 $103,992 $208,734 $307,354Diff $81,980 $64,357 ($11,194) ($53,671) ($99,199)

Page 16: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, IncSummary Projected Financial Statements

Year 1 Year 2 Year 3 Year 4 Year 5

Cash Flows From Operating Activities

Net Income/(Loss) (99,020)$ 122,970$ 265,182$ 564,015$ 1,136,370$ Adjustments to reconcile net loss to net cash used

in operating activities: Depreciation and amortization -$ -$ -$ -$ -$ Changes in operating assets and liabilities: (Increase)/Decrease in other receivable -$ (46,341)$ (46,540)$ (88,883)$ (167,266)$ (Increase)/Decrease in inventory (54,000)$ 31,311$ (25,947)$ (57,222)$ 88,848$ Increase/(Decrease) in prepaid expenses Increase/(Decrease) in accounts payable 45,000$ (45,000)$ -$ 45,000$ (45,000)$ Increase/(Decrease) in Existing Obligations -$ -$ -$ -$ -$ Increase/(Decrease) in Business Loans -$ -$ -$ -$ -$ Increase/(Decrease) in accrued expenses -$ -$ -$ -$ -$ Increase/(Decrease) in other liabilities -$ -$ -$ -$ -$ Net Cash Used In Operating Activities ($108,020) $62,940 $192,695 $462,910 $1,012,952

Cash Flows From Investing Activities Purchase of property and equipment -$ -$ -$ -$ -$ Capitalized software development expenditures Net Cash Used In Investing Activities $0 $0 $0 $0 $0

Cash Flows From Financing Activities Proceeds from issuance of preferred stock 200,000$ -$ -$ -$ -$ Start Up Costs (10,000)$ -$ -$ -$ -$ Net proceeds/(repayments) from short-term loan payable -$ 51,091$ 52,901$ 104,742$ 98,619$ Current Distribtuions to Owners -$ (80,563)$ (268,246)$ (505,387)$ (1,058,480)$

Net Cash Provided By Financing Activities $190,000 ($29,472) ($215,345) ($400,645) ($959,861)

Net Change In Cash 81,980$ 33,469$ (22,650)$ 62,264$ 53,091$

Cash at Beginning of Period -$ 81,980$ 115,449$ 92,799$ 155,063$ Cash at End of Period $81,980 $115,449 $92,799 $155,063 $208,154

Page 17: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, IncSummary Projected Financial Statements *

Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1

Month 1 2 3 4 5 6 7 8 9 10 11 12 TOTALProfit & Loss Statements

GROSS SALESAmazon Sales -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 0Amazon Fee (15%) -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 0Kickstarter Campaign Sales -$ -$ -$ -$ -$ -$ -$ 49,990$ 49,990$ -$ -$ -$ 99,980

Net Sales $0 $0 $0 $0 $0 $0 $0 $49,990 $49,990 $0 $0 $0 $99,980

COST OF GOODS SOLDCost of Sales -$ -$ -$ -$ -$ -$ -$ 18,000$ 18,000$ -$ -$ -$ 36,000Shipping & Packaging -$ -$ -$ -$ -$ -$ -$ 3,000$ 3,000$ -$ -$ -$ 6,000

Total Cost of Goods Sold $0 $0 $0 $0 $0 $0 $0 $21,000 $21,000 $0 $0 $0 $42,000

GROSS MARGIN $0 $0 $0 $0 $0 $0 $0 $28,990 $28,990 $0 $0 $0 $57,980

OPERATING EXPENSESSales & Marketing Expenses -$ -$ -$ -$ -$ -$ -$ 2,500$ 2,500$ -$ -$ -$ 5,000Kick Starter Campaign -$ -$ -$ -$ -$ -$ 25,000$ 25,000$ 25,000$ -$ -$ -$ 75,000Digital Media -$ -$ -$ -$ -$ -$ -$ -$ 10,000$ 10,000$ -$ -$ 20,000Advertising Spend -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 0R&D Expenses -$ -$ 20,000$ -$ -$ -$ -$ 1,000$ 1,000$ -$ -$ -$ 22,000General & Admin Expenses -$ -$ -$ -$ -$ -$ -$ 2,500$ 2,500$ -$ -$ -$ 5,000Executive Comp 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 30,000Interest Expense -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 0

Total Operating Expenses $2,500 $2,500 $22,500 $2,500 $2,500 $2,500 $27,500 $33,500 $43,500 $12,500 $2,500 $2,500 $157,000

NET OPERATING PROFIT (LOSS) ($2,500) ($2,500) ($22,500) ($2,500) ($2,500) ($2,500) ($27,500) ($4,510) ($14,510) ($12,500) ($2,500) ($2,500) ($99,020)

Income Taxes (estimated) -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 0

NET PROFIT (LOSS) AFTER INCOME TAX ($2,500) ($2,500) ($22,500) ($2,500) ($2,500) ($2,500) ($27,500) ($4,510) ($14,510) ($12,500) ($2,500) ($2,500) ($99,020)

Page 18: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, IncSummary Projected Financial Statements *

Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1

Month 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL

Balance Sheets:

Cash 187,500.00 185,000.00 162,500.00 160,000.00 112,500.00 110,000.00 82,500.00 95,990.00 99,480.00 86,980.00 84,480.00 81,980.00A/R 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Inventory 0.00 0.00 0.00 45,000.00 45,000.00 45,000.00 45,000.00 27,000.00 9,000.00 9,000.00 9,000.00 54,000.00Fixed Assets 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Accum Depr 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Assets $187,500 $185,000 $162,500 $205,000 $157,500 $155,000 $127,500 $122,990 $108,480 $95,980 $93,480 $135,980

A/P 0.00 0.00 0.00 45,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 45,000.00Existing Obligations 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Business Loans 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00LOC 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Long Term Liabilities - Convertible Notes 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Contributed Capital 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00

Retained Earnings 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Current Earnings (2,500.00) (5,000.00) (27,500.00) (30,000.00) (32,500.00) (35,000.00) (62,500.00) (67,010.00) (81,520.00) (94,020.00) (96,520.00) (99,020.00)Current Distributions to Owners 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Start Up Cost (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00)

Total Liabilities & Equity $187,500 $185,000 $162,500 $205,000 $157,500 $155,000 $127,500 $122,990 $108,480 $95,980 $93,480 $135,980

Cash Balance 187,500.00 185,000.00 162,500.00 160,000.00 112,500.00 110,000.00 82,500.00 95,990.00 99,480.00 86,980.00 84,480.00 81,980.00Line of Credit Balance 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Diff $187,500 $185,000 $162,500 $160,000 $112,500 $110,000 $82,500 $95,990 $99,480 $86,980 $84,480 $81,980

Page 19: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, IncSummary Projected Financial Statements *

Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1 Year 1

Month 1 2 3 4 5 6 7 8 9 10 11 12 TOTAL

Cash Flows From Operating Activities

Net Income/(Loss) (2,500) (2,500) (22,500) (2,500) (2,500) (2,500) (27,500) (4,510) (14,510) (12,500) (2,500) (2,500) (99,020) Adjustments to reconcile net loss to net cash used

in operating activities: Depreciation and amortization 0 0 0 0 0 0 0 0 0 0 0 0 0 Changes in operating assets and liabilities: (Increase)/Decrease in other receivable 0 0 0 0 0 0 0 0 0 0 0 0 0 (Increase)/Decrease in inventory 0 0 0 (45,000) 0 0 0 18,000 18,000 0 0 (45,000) (54,000) Increase/(Decrease) in prepaid expenses 0 Increase/(Decrease) in accounts payable 0 0 0 45,000 (45,000) 0 0 0 0 0 0 45,000 45,000 Increase/(Decrease) in Existing Obligations 0 0 0 0 0 0 0 0 0 0 0 0 0 Increase/(Decrease) in Business Loans 0 0 0 0 0 0 0 0 0 0 0 0 0 Increase/(Decrease) in accrued expenses 0 0 0 0 0 0 0 0 0 0 0 0 0 Increase/(Decrease) in other liabilities Net Cash Used In Operating Activities ($2,500) ($2,500) ($22,500) ($2,500) ($47,500) ($2,500) ($27,500) $13,490 $3,490 ($12,500) ($2,500) ($2,500) ($108,020)

Cash Flows From Investing Activities Purchase of property and equipment 0 0 0 0 0 0 0 0 0 0 0 0 0 Capitalized software development expenditures Net Cash Used In Investing Activities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cash Flows From Financing Activities Proceeds from issuance of preferred stock 200,000 0 0 0 0 0 0 0 0 0 0 0 200,000Start Up Costs (10,000) 0 0 0 0 0 0 0 0 0 0 0 (10,000) Net proceeds/(repayments) from short-term loan payable 0 0 0 0 0 0 0 0 0 0 0 0 0 Current Distributions to Owsners 0 0 0 0 0 0 0 0 0 0 0 0 0

Net Cash Provided By Financing Activities $190,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $190,000

Net Change In Cash 187,500 (2,500) (22,500) (2,500) (47,500) (2,500) (27,500) 13,490 3,490 (12,500) (2,500) (2,500) 81,980

Cash at Beginning of Period 0 187,500 185,000 162,500 160,000 112,500 110,000 82,500 95,990 99,480 86,980 84,480 0Cash at End of Period $187,500 $185,000 $162,500 $160,000 $112,500 $110,000 $82,500 $95,990 $99,480 $86,980 $84,480 $81,980 $81,980

Page 20: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, IncSummary Projected Financial Statements *

Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2

Month 13 14 15 16 17 18 19 20 21 22 23 24 TOTALProfit & Loss Statements

GROSS SALESAmazon Sales 25,945$ 27,095$ 28,344$ 29,594$ 30,944$ 32,344$ 37,143$ 38,842$ 40,592$ 42,392$ 44,291$ 46,341$ 423,867Amazon Fee (15%) (3,892)$ (4,064)$ (4,252)$ (4,439)$ (4,642)$ (4,852)$ (5,571)$ (5,826)$ (6,089)$ (6,359)$ (6,644)$ (6,951)$ -63,581Kickstarter Campaign Sales -$ -$ -$ -$ -$ -$ -$ 49,990$ 49,990$ -$ -$ -$ 99,980

Net Sales $22,053 $23,031 $24,092 $25,155 $26,302 $27,492 $31,572 $83,006 $84,493 $36,033 $37,647 $39,390 $460,266

COST OF GOODS SOLDCost of Sales 4,671$ 4,878$ 5,103$ 5,328$ 5,571$ 5,823$ 6,687$ 6,993$ 7,308$ 7,632$ 7,974$ 8,343$ 76,311Shipping & Packaging 779$ 813$ 851$ 888$ 929$ 971$ 1,115$ 1,166$ 1,218$ 1,272$ 1,329$ 1,391$ 12,719

Total Cost of Goods Sold $5,450 $5,691 $5,954 $6,216 $6,500 $6,794 $7,802 $8,159 $8,526 $8,904 $9,303 $9,734 $89,030

GROSS MARGIN $16,604 $17,340 $18,139 $18,939 $19,803 $20,699 $23,771 $74,848 $75,967 $27,129 $28,344 $29,657 $371,237

OPERATING EXPENSESSales & Marketing Expenses 1,103$ 1,152$ 1,205$ 1,258$ 1,315$ 1,375$ 1,579$ 1,651$ 1,725$ 1,802$ 1,882$ 1,970$ 18,017Kick Starter Campaign -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 0Digital Media -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 0Advertising Spend 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,500$ 5,500$ 5,500$ 5,500$ 5,500$ 5,500$ 63,000R&D Expenses 441$ 461$ 482$ 503$ 526$ 550$ 631$ 660$ 690$ 721$ 753$ 788$ 7,206General & Admin Expenses 1,103$ 1,152$ 1,205$ 1,258$ 1,315$ 1,375$ 1,579$ 1,651$ 1,725$ 1,802$ 1,882$ 1,970$ 18,017Executive Comp 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 2,500$ 30,000Interest Expense -$ -$ -$ -$ -$ -$ -$ 264$ 402$ 388$ 373$ 357$ 1,783

Total Operating Expenses $10,147 $10,265 $10,392 $10,519 $10,656 $10,800 $11,789 $12,226 $12,542 $12,713 $12,890 $13,085 $138,023

NET OPERATING PROFIT (LOSS) $6,457 $7,075 $7,747 $8,420 $9,147 $9,899 $11,982 $62,622 $63,425 $14,416 $15,454 $16,572 $233,213

Income Taxes (estimated) -$ -$ -$ -$ -$ -$ -$ -$ -$ 656$ 4,636$ 4,971$ 10,263

NET PROFIT (LOSS) AFTER INCOME TAX $6,457 $7,075 $7,747 $8,420 $9,147 $9,899 $11,982 $62,622 $63,425 $13,760 $10,818 $11,601 $222,950

Page 21: Sun Protection - Awntop Present… · Enventys Partners provides proven experts to manage all campaign strategy, market validation and research with proven videography and photography

Awntop, IncSummary Projected Financial Statements *

Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2

Month 13 14 15 16 17 18 19 20 21 22 23 24 TOTAL

Balance Sheets:

Cash 22,162.50 32,965.50 44,566.00 57,064.00 70,431.50 84,753.00 138,163.55 176,800.70 148,765.59 166,057.91 180,562.90 115,448.67A/R 25,945.00 27,095.00 28,344.00 29,594.00 30,944.00 32,344.00 37,143.00 38,842.00 40,592.00 42,392.00 44,291.00 46,341.00

Inventory 49,329.00 44,451.00 39,348.00 34,020.00 28,449.00 22,626.00 15,939.00 53,946.00 46,638.00 39,006.00 31,032.00 22,689.00Fixed Assets 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Accum Depr 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Total Assets $97,437 $104,512 $112,258 $120,678 $129,825 $139,723 $191,246 $269,589 $235,996 $247,456 $255,886 $184,479

A/P 0.00 0.00 0.00 0.00 0.00 0.00 0.00 45,000.00 0.00 0.00 0.00 0.00Existing Obligations 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00Business Loans 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00LOC 0.00 0.00 0.00 0.00 0.00 0.00 39,541.05 60,252.31 58,223.88 55,924.36 53,536.18 51,091.26

Long Term Liabilities - Convertible Notes 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Contributed Capital 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00 200,000.00

Retained Earnings (99,020.00) (99,020.00) (99,020.00) (99,020.00) (99,020.00) (99,020.00) (99,020.00) (99,020.00) (99,020.00) (99,020.00) (99,020.00) (99,020.00)Current Earnings 6,456.50 13,531.50 21,278.00 29,698.00 38,844.50 48,743.00 60,724.50 73,356.39 86,791.71 100,551.55 111,369.72 122,970.31Current Distributions to Owners 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 (80,562.90)Start Up Cost (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00) (10,000.00)

Total Liabilities & Equity $97,437 $104,512 $112,258 $120,678 $129,825 $139,723 $191,246 $269,589 $235,996 $247,456 $255,886 $184,479

Cash Balance 22,162.50 32,965.50 44,566.00 57,064.00 70,431.50 84,753.00 138,163.55 176,800.70 148,765.59 166,057.91 180,562.90 115,448.67Line of Credit Balance 0.00 0.00 0.00 0.00 0.00 0.00 39,541.05 60,252.31 58,223.88 55,924.36 53,536.18 51,091.26Diff $22,163 $32,966 $44,566 $57,064 $70,432 $84,753 $98,623 $116,548 $90,542 $110,134 $127,027 $64,357

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Awntop, IncSummary Projected Financial Statements *

Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2 Year 2

Month 13 14 15 16 17 18 19 20 21 22 23 24 TOTAL

Cash Flows From Operating Activities

Net Income/(Loss) 6,457 7,075 7,747 8,420 9,147 9,899 11,982 62,622 63,425 13,760 10,818 11,601 222,950 Adjustments to reconcile net loss to net cash used

in operating activities: Depreciation and amortization 0 0 0 0 0 0 0 0 0 0 0 0 0 Changes in operating assets and liabilities: (Increase)/Decrease in other receivable (25,945) (1,150) (1,249) (1,250) (1,350) (1,400) (4,799) (1,699) (1,750) (1,800) (1,899) (2,050) (46,341) (Increase)/Decrease in inventory 4,671 4,878 5,103 5,328 5,571 5,823 6,687 (38,007) 7,308 7,632 7,974 8,343 31,311 Increase/(Decrease) in prepaid expenses 0 Increase/(Decrease) in accounts payable (45,000) 0 0 0 0 0 0 45,000 (45,000) 0 0 0 (45,000) Increase/(Decrease) in Existing Obligations 0 0 0 0 0 0 0 0 0 0 0 0 0 Increase/(Decrease) in Business Loans 0 0 0 0 0 0 0 0 0 0 0 0 0 Increase/(Decrease) in accrued expenses 0 0 0 0 0 0 0 0 0 0 0 0 0 Increase/(Decrease) in other liabilities Net Cash Used In Operating Activities ($59,818) $10,803 $11,601 $12,498 $13,368 $14,322 $13,870 $67,916 $23,983 $19,592 $16,893 $17,894 $162,920

Cash Flows From Investing Activities Purchase of property and equipment 0 0 0 0 0 0 0 0 0 0 0 0 0 Capitalized software development expenditures Net Cash Used In Investing Activities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Cash Flows From Financing Activities Proceeds from issuance of preferred stock 0 0 0 0 0 0 0 0 0 0 0 0 0Start Up Costs 0 0 0 0 0 0 0 0 0 0 0 0 0 Net proceeds/(repayments) from short-term loan payable 0 0 0 0 0 0 39,541 20,711 (2,028) (2,300) (2,388) (2,445) 51,091 Current Distributions to Owsners 0 0 0 0 0 0 0 0 0 0 0 (80,563) (80,563)

Net Cash Provided By Financing Activities $0 $0 $0 $0 $0 $0 $39,541 $20,711 ($2,028) ($2,300) ($2,388) ($83,008) ($29,472)

Net Change In Cash (59,818) 10,803 11,601 12,498 13,368 14,322 53,411 88,627 21,955 17,292 14,505 (65,114) 133,449

Cash at Beginning of Period 81,980 22,163 32,966 44,566 57,064 70,432 84,753 138,164 176,801 148,766 166,058 180,563 81,980Cash at End of Period $22,163 $32,966 $44,566 $57,064 $70,432 $84,753 $138,164 $226,791 $198,756 $166,058 $180,563 $115,449 $215,429