Sun Pharmaceutical Group13

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    Agenda

    1. Introduction.

    2. Modes of Foreign Entries.

    3. Acquisitions and Finances.

    4. Major Strategies.

    5. LPG Policy.

    6. Looking Ahead.

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    Introduction

    Established in 1983 as a start-up company with 5products

    Makes speciality pharmaceuticals and active

    pharmaceutical ingredients

    Listed on stock exchange in India in 1994 after an IPO

    First international acquisition in Caraco in 1997

    Sun today has 19 manufacturing locations worldwideand strong ground network of 400 committed field forcein 30 countries

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    Modes of Foreign Entry

    Initial equity stake technology for equity agreement

    Brand buyout , Mergers and acquisitions

    Promotional programmes

    Purchased Niche brands in US

    Initial foreign markets remained in the Asian region

    ( export operations through new products)

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    Major acquisitions

    Year Country Acquisition

    2008 US

    Caraco acquired some

    products of Forests Inwood

    business

    2008 Tennessee, US Acquired Chattem Chemicals,Inc.

    2005 New Jersey, US Assets of Able labs

    2005 Ohio, US Formulation plant in Bryan

    2005 Hungary Acquired ICN Hungary2004 US Women's Health Brands

    1997 Detroit, US Acquired Caraco

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    International sales(55%)Domestic sales(45%)

    Asia

    Africa PacificUS

    0

    2,000

    4,000

    6,000

    8,000

    10,000

    95-96 96-97 97-98 98-99 99-00 00-01 01-02 02-03 03-04 0

    9

    18

    27

    36

    45

    8 Early Acquisitions

    Net Sales (MINR) Operating Margin(%) Operating Profit (MINR)

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    Major Strategies

    Combination of internal growth and acquisition to drivegrowth , mergers

    Vertically integrated network across four continentsenabling high quality, low cost and a quick market

    entry across the geographies Strong local sales force promotes brands to doctors

    Brazil & Mexico - Mix of local production and exportfrom India as per market dynamics

    Product expansion

    R & D for new product development supportedcompanys exports in US and Europe

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    Cost effectiveness of products with high quality

    Inspection compliance plans from regulated and semi

    regulated markets

    Skilled personnel in R & D, manufacturing & marketing

    and regulatory areas

    Reasons for Growth

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    LPG Policy

    LPG have helped the Indian pharmaceutical companiesto achieve international recognition

    Approved by US FDA and are listed at NASDAQ.

    Sun Pharmaceutical focused on new productdevelopment and have grown tremendously.

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    Government Control

    Reduced DPCO coverage. Only 20 % exposure toDPCO

    Customs duties and corporate taxes have beenlowered

    Product patent regime ( WTO )

    Less legal binding for Pharmaceutical industry toencourage new promoters

    Global networked facilities are FDA, EMEA, TGA

    approved

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    Looking Ahead

    The Sun Pharma of tomorrow will have brandsregistered in major markets of the world, and in mostmarkets, promoted by a high quality field force

    Their innovation-based R&D programs were recentlydemerged into a separate company. The new R&Dcompany may seek to licence out

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