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SUMMIT REPORT 2014
Join the EBS Steering Committee to have your say on the programme, to suggest speakers and to gain invaluable insights that make a difference. (No fee for committed partners)
For more information and to reserve your seat in the Steering Committee, please contact: Ellen Runngren - [email protected] - P: +32(0)2 645 34 86
DO YOU WANT TO PUT YOUR MARK ON EBS 2015 ?
How EBS is Shaping the Future of EuropeThe 2014 European Business Summit (EBS) explored “The Business Agenda 2014 – 2019 : Rebuilding a Competitive Europe”. EBS 2014 saw over 1,850 participants, including CEOs, European Commissioners, MEPs and academics, come toge-ther to discuss the business community’s agenda for the next five years. This year’s summit widened the debate and saw concrete proposals and recom-mendations for European policymakers. Now in its 13th year, the EBS is a platform for a real cross-EU dialogue between business leaders and policy makers. The summit brings together European industry, opinion-makers, academics and high-level European politicians to look at the issues, share ideas and to propose solutions to the problems facing European business today. Covering diverse issues, such as industry, sustainability and skills, we aim to be business driven, interactive and dyna-mic – promoting debate and facilitating networ-king. Through this, the EBS promotes business in Europe, growth and prosperity.
EBS 2015 will be of particular strategic importance to your organisation, as it will be an opportunity for business to present its expectations to the new European Parliament and European Commission.
Arnaud Thysen, General Manager EBS
Arnaud Thysen, General Manager EBS
EBS 2014 3EBS 2014 2
Arnaud Thysen General Manager [email protected]
Anne-Laurence Cock Senior Project Manager T +32(0)2 645 34 84 [email protected]
Kate O’Sullivan Communication & Speakers Manager [email protected]
Jean de Gheldere Managing Director [email protected]
Ellen Runngren Account Manager T +32(0)2 645 34 86 [email protected]
Marco Lucaccioni Finance & Administration [email protected]
Pascale Vanderweyen Administration [email protected]
Mohammed Cherif Developer [email protected]
WHO’S WHO? EBS TEAM
Summit Report 2014Table of ContentsForewords ....................................................................................................................................... 1Honorary Committee ............................................................................................................ 6EBS Speakers ............................................................................................................................... 8Facts & Figures ......................................................................................................................... 10Sessions ......................................................................................................................................... 25Speaker Profiles ...................................................................................................................... 73Participants List ................................................................................................................... 103Partners ...................................................................................................................................... 187EBS Survey ................................................................................................................................ 221
For partnership opportunities contact: Ellen Runngren, Account Manager - [email protected] - +32 (0)2 645 34 86
Rue du Belvédère 28, B-1050 Brussels - T +32(0)2 645 34 84 - F +32(0)2 645 34 89
EBS- the Debate Platform That Makes a DifferenceWe are delighted to present the Report of the 12th European Business Summit (EBS) – edition 2014 – which took place on the 14th and 15th of May 2014 at Palais d’Egmont in Brussels.
Under the theme “The Business Agenda 2014 – 2019: Rebuilding a Competitive Europe”, EBS 2014 brought together more than 1,850 participants representing European industry, opinion leaders, high-level European and national politicians to have a close look at and discuss opportunities to support growth and competitiveness in Europe. The European Business Summit provided an excellent platform to explore how to achieve these ambi-tious targets and how to put Europe back on track.
The European economy is starting to recover. But Europe has not yet regained the ground lost during the crisis. “Business as usual” is simply not an option if we want more growth and more jobs for European citizens. We have to make the necessary reforms to regain the ground lost compared to key competitors on world markets. We suffer from persistent unemployment because of excessive taxation and regulation, constrained access to finances, too high energy prices, insufficient innovation, inadequate education and training and remaining labour markets rigidities. Over the past five years, Europe focussed on a defensive or reactive agenda. It brought badly needed economic stabilisation. While we were repairing our economic system, the rest of the world did not stand still. Instead, they made structural reforms, invested in infrastructure, machinery, skills and innova-tion. They worked hard to make the best of information technologies and improve their competitiveness. Acce-lerating the digitalisation of the economy is essential to improve European competitiveness. EBS 2014 was once more the perfect place to expand networks and esta-blish new contacts. These were facilitated by a series of networking luncheons, specific side events and plenary sessions, which featured President Barroso, Commissio-ners Barnier, De Gucht, Hahn and Georgieva, Ambassador Gardner and representatives from the main European parties on the eve of the European elections.
We would like to thank the partners, media partners, sponsors, the many moderators and speakers, the participants and of course the EBS team for making this 12th EBS a success.
Emma Marcegaglia, President, BUSINESSEUROPE & Markus Beyrer, Director General, BUSINESSEUROPE
Emma Marcegaglia, President, BUSINESSEUROPE Markus Beyrer, Director General, BUSINESSEUROPE
A Special Thanks to the EBS Honorary Committee
The EBS team would like to express their gratitude for the help and support of the EBS Honorary Committee.
HONORARY COMMITTEE
Director of the Honorary CommitteePhilippe de Buck, Former Director General, BUSINESSEUROPE
Secretary of the Honorary CommitteeArnaud Thysen, General Manager, EBS
Reinhard Bütikofer, Member of the European Parliament
N. Chandrasekaran, Chief Executive Officer and Managing Director, Tata Consultancy Services
Jean-Pierre Clamadieu, Chairman of the Executive Committee, Solvay Group
Baron Frans van Daele, Honorary Ambassador, Head of Cabinet to His Majesty the King of Belgians
Jean de Gheldere, Managing Director, EBS
Malcolm Harbour, Former Member of the European Parliament
Lauritz B. Holm-Nielsen, Vice President, European University Association & Special Advisor, Aarhus University
Baron Daniel Janssen, Former Chairman of the Board, Solvay
Philippe Lamberts, Member of the European Parliament
Yves Leterme, Former Prime Minister of Belgium
Thomas Leysen, Chairman, Umicore & Chairman, KBC Group
Didier Malherbe, CEO, UCB Belgium and Founder of EBS
Emma Marcegaglia, President, BUSINESSEUROPE
Mario Monti, Former Prime Minister of Italy & Senator for Life
Leo Peeters, Ambassador-at-Large, Foreign Affairs of Belgium
Baudouin Regout, Member of the Analysis Team, BEPA, European Commission
André Sapir, Senior Fellow, Bruegel
Michèle Sioen, President of the Federation of Enterprises in Belgium (FEB)
EBS 2014 7
The European Business Summit plays a key role in supporting Europe’s large entrepreneurial potential José M. Barroso, President of the European Commission
“
TMs King Philippe and Queen Mathilde of the Belgians
Vagit Alekperov, CEO of Lukoil
Alberto Alemanno, Professor of Law, HEC Paris
László Andor, EU Commissioner for Employment, Social Affairs and Inclusion
Catherine Ashton, High Representative of the Union for Foreign Affairs
Michel Barnier, EU Commissioner for Internal Market & Services
José Manuel Barroso, President of the European Commission
Markus Beyrer, Director General of BUSINESSEUROPE
Prof. Jagdish N. Bhagwati, Professor Columbia University
Henryka Bochniarz, President of Polish Confederation of Private Employers
Gerhard F. Braun, CEO of Braun GmbH & Co.
Carlos Brito, CEO AB InBev
Daniel Brutto, President of UPS International
Michael C. Camuñez, Assistant Secretary, Departement of Commerce, USA
Natarajan Chandrasekaran, CEO of Tata Consultancy Services
Ron Cooper, President of Bristol-Myers Squibb Europe
James C. Cowles, CEO EMEA of Citigroup
Anders Dahlvig, Former President of IKEA
Etienne Davignon, Minister of State of Belgium
Philippe de Buck, Former Director General of BUSINESSEUROPE
Karel De Gucht, EU Commissioner for Trade
Pierre Alain De Smedt, President of the Federation of Enterprises in Belgium
Yves de Talhouët, Senior Vice-President of Hewlett-Packard Company
Jo Deblaere, COO of Accenture
Elio Di Rupo, Prime Minister of Belgium
Valdis Dombrovskis, Former Prime Minister of Latvia
Joanna Drake, Director SMEs and Entrepreneurship, EU Commission
Isabelle Durant, Member of the European Parliament
Anthony Luzzatto Gardner, US Ambassador to the EU
Maire Geoghegan-Quinn, EU Commissioner for Research, Innovation and Science
Kristalina Georgieva, EU Commissioner for International Cooperation, Humanitarian Aid & Crisis Respnse
H.E. Abdullah Gül, President of Turkey
Johannes Hahn, EU Commissioner for Regional & Urban Policy
Malcolm Harbour, Member of the European Parliament
Connie Hedegaard, EU Commissioner for Climate Action
Aongus Hegarty, President EMEA of Dell
Lauritz Holm-Nielsen, Former Rector of Aarhus University (Denmark)
Jan Hommen, CEO ING
Ian Hudson, President EMEA, Dupont
Baron Daniel Janssen, Former Chairman of Solvay
Ole Johansson, President of Confederation of Finnish Industries
Leif Johansson, Chairman of Ericsson & Chairman of the Board of AstraZeneca Pharmaceuticals
Christian Jourquin, Former CEO of Solvay
EBS Speakers
William Kennard, Former Ambassador of the USA to the EU
Neelie Kroes, Vice-President of the European Commission
Pascal Lamy, Former Director-General of the World Trade Organisation
C.Y. Leung, Chief Executive of Hong Kong
Thomas Leysen, Chairman of Umicore, Former President of FEB
Helge Lund, CEO of Statoil
Emma Marcegaglia, President of BUSINESSEUROPE
Louis Michel, Former EU Commissioner
Lakshmi Mittal, CEO of ArcelorMittal
Mario Monti, Former Prime Minister of Italy
Christian Morales, Vice President & General Manager EMEA, Intel
H.E. Nobutake Odano, Ambassador of Japan to the EU
Kris Peeters, Minister-President of the Government of Flanders
Paul Polman, CEO of Unilever
Janez Potocnik, EU Commissioner for Environment
Hans-Gert Pöttering, Former President of the European Parliament
Peter Praet, Member of the Executive Board of the European Central Bank
Romano Prodi, Former President of the European Commission
Olli Rehn, EU Commissioner for Economic and Monetary Affairs
Dominique Reiniche, Former President of Coca-Cola Europe
Didier Reynders, Minister of Foreign Affairs of Belgium
Jeremy Rifkin, Writer & Economist
Plutarchos Sakellaris, Vice President, European Investment Bank
Gerhard Schröder, Former Chancellor of Germany
Wolfgang Schüssel, Former Chancellor of Austria
Bernadette Ségol, General Secretary of ETUC
Ernest-Antoine Seillière, Former President of the MEDEF
Rory Simpson, CLO Telefonica
Michèle Sioen, President of the Federation of Enterprises in Belgium
Kristin Skogen Lund, President of Confederation of Norwegian Enterprise
Thorkil Sonne, Founder of Specialist People Foundation
Antonio Tajani, Vice-President of the European Commission
Jürgen R. Thumann, Former President of BUSINESSEUROPE
Jean-François van Boxmeer, CEO Heineken
Jeroen van der Veer, Former CEO of Royal Dutch Shell
Harry van Dorenmalen, Chairman of IBM Europe
Herman Van Rompuy, President of the European Council
Androulla Vassiliou, EU Commissioner for Education, Culture and Youth
Günter Verheugen, Former EU Commissioner
Guy Verhofstadt, Member of the European Parliament
Valentin Vogt, President of Swiss Employers’ Confederation
Peter Voser, Former CEO of Royal Dutch Shell
Christophe Weber, Former President of GSK Biologicals
Marcus Weldon, Chief Technology Officer, Alcatel-Lucent
Niklas Zennstrom, Co-founder of Skype
EBS 2014 9
“ The idea of re-industrialisating Europe is truly thereLeif Johansson, Chairman, AstraZeneca, Chairman, Ericsson and Chairman, the European Round Table of Industrialists
EBS is a unique 2-day platform to
Influence the Future of Europe
Leung Chun-ying, Chief Executive of Hong Kong
“ The key topic is really how to gain back competitiveness for Europe Helge Lund, Chief Executive Officer, Statoil
“ The event has proven to be a very useful exchange for us to understand more about the needs and concerns of the European business community Ms Linda LAI, Special Representative for Hong Kong Economic and Trade Affairs to the European Union
Join EBS to
Explore Solutions to the Challenges Facing Business Today
146 Journalists Covered EBS 2014The summit attracts 52% of its participants from the business world, 17% are policy makers and 10% from academia and NGOs. These three groups explore the problems, produce ideas and solutions and debate the issues that affect business today. These exchanges are covered by the 146 plus journalists who come to EBS every year and followed by public affairs professionals across Europe.
46%
6%8%
9%
8%
2%
9%
12%
Business 46%
Public Affairs 9%
Journalists 12%
Interest Group/NGO 2%
University/Academia/Think Tank 8%
EU Institutions 9%
Permanent Representations/Embassies/National Governments 8%
Business Associations 6%
“ Europe needs to push innovation and be more open for collaboration with the developing world Manjeev Singh Puri, Ambassador of India to the European Union
“ EBS is a great opportunity to bring European business leaders together with European officials to really understand the opportunities to drive growth across Europe David Thomlinson, Member of the Global Management Committee and Chief Geographic Strategy and Operations Officer, Accenture
Private Networking Lunches, Tailored to the Specific Needs of Your Organisation
EBS, a Unique Environment for a
Prestigious Dinner
Pieter Timmermans, CEO, FEB - Jeremy Rifkin, Economist and Writer - Karel De Gucht, European Commissioner for TradeDidier Reynders, Deputy Prime Minister and Minister for Foreign Affairs of Belgium - Jo Deblaere, COO, Accenture - Michèle Sioen, President, FEB
Private Meeting Rooms in an Exclusive Environment
EBS 2014 21EBS 2014 20
A Unique Networking Opportunity EBS is the place to network efficiently on a European level – bringing together decision makers, policy experts, business leaders and industry representatives. It is a must-attend event to meet the people who shape and influence business across Europe and to make sure your voice will be heard in the European debate.
“ EBS brings together senior policy makers with business from all corners of Europe Richard Pelly, Former Chief Executive, European Investment Fund
Facts and Figures
EBS 2014 was the most successful summit to date, attracting a record number of participants, 98% of whom would like to return to future summits.
1,710
1,870
Total number of participants
43%
58%
Participants attending EBS for the first time
62% 81%
Participants overall satisfaction
20142013
“ Finance is not so much the problem, the issue is one of confidence Peter Praet, Executive Board Member and Chief Economist of the European Central Bank
EBS 2014 SESSIONS 24
15 MAY17 H 30 - 19 H 00
XX
XSESSIONS
United Nations Reducing Risk in post-2015: p.26 Contribution of the Private Sector to Building Resilience to Disasters
Assembly of the European Regions: p.28 How Do European Regions Contribute to Competitiveness?
Opening Plenary: p.30Moving Beyond the Crisis - What Kind of Europe Do We Need?
Accenture session: p.32 Accelerating Europe’s Comeback - New Digital Opportunities for Growth
Accenture session: p.34 Keeping Pace with the Rising Expectations of Digital Consumers and Citizens
Plenary: p.36How Does Europe Win the Global Race?
Financing the Economy, p.38 the Role of the Banking Union
An EU Strategy for Energy? p.40
Boosting our Industrial Growth p.42
How Can Business Maintain Citizen’s Trust? p.44
TTIP Challenges and Opportunities p.48
Education and Business for Innovation: p.50 Acting Together
How Can We Finance Innovation? p.52
Europe’s Global Role: Trading Up? p.54
Closing Plenary: p.56A Vision for the Next Five Years
Meet the Experts session: p.58Chatham House
Meet the Experts session: p.58 CEPS/Madariaga Foundation
Meet the Future Experts session: p.60Kairos Society BE/NL
Meet the Experts session: p.60 McKinsey Global Institute
Wallonia - Land of the Future p.62
EBS Press Conference p.64
Private sessions: p.65 By Invitation Only
EBS 2014 SESSIONS 25
EBS 2014 SESSIONS 26
United NationsReducing Risks in post-2015: Contribution of the Private Sector to Building Resilience to Disasters
14 MAY
This session addressed three themes that are fundamental to the private sector: Business Opportunity, Business Continuity Management, and Access to Risk Information and Resilience Solutions. The discussion focused specifically on how to capitalize on and optimize incentives for disaster resilient business practices and aims at identifying practical solutions and opportunities for optimizing financial and sustainability incentives for resilient investments. The outcomes of this session will contribute to the preparation towards the 3rd United Nations World Conference on Disaster Risk Reduction (14-18 March 2015, Sendai, Japan), where an agreement on a post-2015 framework for disaster risk reduction will be adopted. This framework will guide the collective efforts to build resilient nations and communities to disasters.
Speakers
Kristalina Georgieva, Commissioner for International Cooperation, Humanitarian Aid and Crisis Response, European Commission
Elizabeth Longworth, Director, United Nations Office for Disaster Risk Reduction
Mario Nava, Director, Directorates-General Market and Services, European Commission
Harvey Siggs (UK/ECR), Councillor, Somerset County Council, Rapporteur Post 2015 Hyogo Framework for Action, Committee of the Regions
Paolo Garonna, Secretary General, Italian Banking, Insurance and Finance Federation
Philippe Derieux, Deputy CEO, AXA Global Property & Casualty, and AXA Group Chief Reinsurance Officer
Nicolas Jeanmart, Head of non-life, life and macro-economics, Insurance Europe
Eelco H. Dykstra, Chair DIEM (Dykstra International Emergency Management Inc.) and former professor International Emergency Management at The George Washington University
Regis Thepot, General Director, Seine Grands Lac
Heinz Christian Vollenweider, CEO and Delegate of the Board of Directors, Europa Reinsurance Facility Ltd (Europa Re)
Mark van der Horst, Director EU Affairs, United Parcel Services (UPS)
Rowan Douglas, CEO Global Analytics and Chairman, Willis Re and Willis Research Network
Scott Williams, Adviser, PricewaterhouseCoopers (PwC)
Kristalina Georgieva, Commissioner for International Cooperation, Humanitarian Aid and Crisis Response, European Commission
EBS 2014 SESSIONS 29EBS 2014 SESSIONS 28
Hande Özsan BozatliPresidentAssembly of European Regions
Johannes HahnCommissioner for Regional & Urban PolicyEuropean Commission
How Do European Regions Contribute to Competitiveness ?
14 MAY
Introduction: The topic
This session included a selection of speakers from the AER member regions and par-tners across Wider Europe.
The globalisation of the world markets has changed the rules of the game for our regions: Economies and companies, big and small alike, are operating in a global envi-ronment. Globalisation has accelerated the entry of developing economies into global supply chains, which in turn puts a lot of pressure on our ageing societies.
At the centre of this debate, regions are spaces where universities and talents, entrepreneurial spirit, attractive lifestyle and innovative funding schemes can come together. Thus, regions can effectively offer demand-driven and supply-stimulated innovative solutions to many of these challenges.
The Challenges Ahead
Today, with the focus shifting from the crisis to recovery, regions are more than ever catalysts for innovation, growth and competitiveness. From 2014-2019 they will play a key role in creating the appropriate environment for businesses to thrive: Large companies, SMEs, start-ups, entrepreneurs can be actively attracted and nourished through innovative policies to boost investment opportunities and the internationali-sation of regional SMEs, business benefits and an outstanding quality of life.
With the objective of promoting economic subsidiarity, this AER regional session brought together a delegation of 60+ regional stakeholders including elected repre-sentatives, civil servants and heads of businesses in order to exchange good practices and recommendations on successful branding strategies to become a prime destina-tion for investors, start-ups, entrepreneurs and emerging talent. Through discussion between the public and private sectors, the session allowed participants to consider how to build successful policies in order to stimulate and create a competitive busi-ness ecosystem capable of accelerating regional growth and bringing about a smart, sustainable and inclusive regional economy.
Speakers
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
EBS 2014 SESSIONS 30 EBS 2014 SESSIONS 31
MODERATOR
Stephen Fidler Brussels Bureau Chief, Wall Street Journal
Speakers
Michèle SioenPresident, FEB,CEO, Sioen Industries
Emma MarcegagliaPresident, BUSINESSEUROPEVice Chairman & CEO, Marcegaglia S.p.A
Didier ReyndersDeputy Prime Minister & Minister for Foreign Affairs, Belgium
Jo DeblaereChief Operating Officer & Group Chief Executive Europe, Accenture
Nani Beccalli-FalcoCEO, GE Europe & Germany, Senior Vice President, GE, President of the State of the EU
José Manuel BarrosoPresident, European Commission
Jeremy RifkinEconomist and Writer
Opening Plenary: Moving Beyond the Crisis - What Kind of Europe Do We Need ?
14 MAY
Introduction: The topic
Europe has come through five difficult years when crisis management has been top of the political agenda. Millions of working-age EU citizens have lost their jobs. Companies have closed and those that remain in business are operating in difficult market conditions.
Because of the crisis, Europe’s politicians have focused on internal issues, working at national and European levels to bring stability and save the Euro. For five years, they have looked inwards. But there is light on the horizon and, with decisive action to enhance growth, European policy makers can secure a prosperous future for citizens if they create a business environment where companies can thrive and become more competitive on global markets.
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
The Challenges Ahead
The efforts made in the aftermath of the crisis are starting to pay off. However, unem-ployment – especially youth unemployment – remains at an unacceptably high level.
Official estimates suggest the EU will grow at between 1 and 2% annually in the years leading up to 2019. But if it was reaching its full growth potential (over 3%), the EU could add 1.4 million jobs a year.
José Manuel Barroso, President of the European Commission speaking at the Opening Plenary session.
EBS 2014 SESSIONS 33EBS 2014 SESSIONS 32
MODERATOR
Bruno Berthon Managing Director, Strategy & Sustainability, Accenture
Speakers
ACCENTURE SESSION15 MAY
Accelerating Europe s Comeback: New Digital Opportunities for Growth
By any measure, we live in an increasingly digital world. Digital technologies are transforming the way live and work by creating opportunities that were previously uneconomical or technically impossible. Digital disruption is reshaping traditional industries and remaking customer markets. In a brave new world of opportunity, the most fundamental question for business leaders and policy makers is this: how will digital technology deliver growth? The question is even more relevant to businesses and governments in the EU with global competitors already ahead in their use of digital technologies, or catching up fast. The primary focus of EU business leaders is stillon internal efficiencies and pro-ductivity gains. While this is necessary there is scope to rebalance digital initiatives to better support more ambitious growth strategies. For example, new digitally-enabled markets are set to realise higher growth rates than participants see in their traditional
Marcus WeldonChief Technology Officer, Alcatel-Lucent& President, Bell Labs
Fernand Dimidschstein Managing Director, Accenture Strategy, France & Benelux
Gunter UytterhoevenDirector Marketing Communication, Campaigns & Channels, BNP Paribas Fortis
Alex MitchellUK President, G20 Young Entrepreneurs Alliance & Founder, Young Brits Network
Paul DickinsonFounder, CDP
core markets. They open up the prospect for creating cross-industry partnerships and alliances to better satisfy emerging customer demands. And they create a fertile environment for new market entrants to thrive unencumbered by traditional legacy overheads while employing new business models designed for the digital world. Business leaders must respond quickly by adopting digital technologies to extend the growth potential of their existing products and services. And they must learn to collaborate beyond the traditional boundaries of their organisation to seize high-growth opportunities in new digitally-enabled markets.
Paul Dickinson, Founder, CDP
EBS 2014 SESSIONS 34
MODERATOR
Bernard Le Masson Managing Director Health & Public Safety, Accenture
Speakers
Gesche Joost Digital Champion for Germany & Head of Design Research Lab at the Berlin University of the Arts
Fiona Wilkinson Chief Communications Officer, VISA Europe
Dimitris TsigosPresident, YES - European Confederation of Young Entrepreneurs
Colin Cook Head of Digital Strategy, Scottish Government
ACCENTURE SESSION15 MAY
Keeping Pace with the Rising Expectations of Digital Consumers and Citizens
Customers set the pace in the digital world. Their expectations and actions are nonstop, requiring executives to continually think from the customer’s perspective. And the im-pact on growth can be significant with 7 out of 10 customers already switching because of a poor customer service experience - creating a “global switching economy” of an estimated $5.9 trillion. This creates a significant opportunity for new market entrants and incumbent suppliers to attract new customers through a better digital experience. Public service organisations are also under pressure to perform as the ‘ratchet effect’ of the digital business experiences set expectations for the digital citizen.
EBS 2014 SESSIONS 37EBS 2014 SESSIONS 36
Michel BarnierCommissioner for Internal Market & Services,European Commission
Jean-Pierre BourguignonPresident,European Research Council
Kris PeetersMinister-President Government of Flanders, Vanguard Initiative
Holger SchmiedingChief Economist,Berenberg Bank
Plenary: How Does Europe Win the Global Race ?
15 MAY
Introduction: The topic
In 2008, the European Union - and the Eurozone in particular - headed down the path towards its worst ever economic crisis. As the Greek economy almost failed, the stron-ger economies of the Eurozone were forced to come to the rescue. And then, like a pack of cards, other economies began to unravel and were in need of bailouts. After nearly six years of what many see as piece-meal solutions, unemployment in the Euro-zone is at near record high levels - around 12%; with youth unemployment in Greece, for example, at a staggering 60%. And now, after several years of incredibly tough austerity, deflation may be just around the corner.
But there are also finally some signs of hope. The Euro itself and the Greek economy have not collapsed; there are predictions of modest growth in the Eurozone for this year; stability has returned to Ireland and Spain; and consumer confidence has gone up in Italy. So is Europe’s economy now well placed to win the global race?
The Challenges Ahead
As Europe emerges from the crisis, it’s opening its somewhat bleary eyes to see that other parts of the world are surging ahead in the global economy. The USA emerged far more quickly from its economic crisis; and is benefitting from a cheap fuel source in the form of shale gas. Asia, and China in particular, with far fewer regulations, is forging ahead. And even Japan - previously viewed as a basket case - now has a growth rate that’s envied in Europe.
So now Europe needs to be seen to be leading the way: afterall, its GDP is higher than that of the US or China, so it must at least hold its own. Europe needs to break out of its current torpor and steam ahead again. And many believe that the key will be future trade deals, like TTIP.
This has been a pivotal year for Europe. The European Parliament elections were held in May, with a rise in the number of MEPs from the extreme Left and Right. A new executive for Europe - a new European Commission - will be appointed later this year, with a clear role to promote growth and jobs and re-ignite the European economy.
There could not be a more crucial moment to discuss the future of growth and the Europe’s place in the global economy.
Markus J. BeyrerDirector-GeneralBUSINESSEUROPE
MODERATOR
Sean Klein Journalist & Former Brussels Bureau Chief BBC
Speakers
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
Michel Barnier, Commissioner for Internal Market & Services, European Commission
EBS 2014 SESSIONS 39EBS 2014 SESSIONS 38
MODERATOR
Rebecca Christie Europe Correspondent, Bloomberg
SpeakersJonathan FaullDirector-General for Internal Market & Services,European Commission
Philippe LambertsMEP,European Parliament
André SapirSenior Fellow,Bruegel
James C. CowlesChief Executive Officer, EMEA, Citigroup
Financing the Economy, the Role of the Banking Union
15 MAY
Introduction: The topic
The financial crisis highlighted major loopholes in Europe’s financial system. In res-ponse and to tackle the crisis, the European Commission adopted an ambitious programme of regulatory reform. The new rules were aimed at creating a robust financial sector that would serve the real economy. The Euro crisis however added another dimension to the crisis. It revealed the interconnectedness between banks and sovereigns. A lack of a coordinated European response to the failure of banks led to a fragmentation of the Single Market that had a negative impact on cross-border funding and lending, in particular within the Eurozone.
EU leaders realised the need for deeper economic and monetary integration, and the European Commission adopted a roadmap for the creation of a Banking Union. The main rationale behind the Banking Union is to ensure high-quality supervision and to break the links between failing banks and indebted governments. On the one hand it aims to avoid the pressure, which is put on public finances when banks need bailouts, and, other hand to reduce banks’ exposure to increasing sovereign debts.
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
The Challenges Ahead
This session focused on the current state of play of the Banking Union and its role in establishing a more integrated economic and monetary union. It considered how a Banking Union will contribute to the healthy financing of the European economy and how it will be able to respond to systemic risks. The Banking Union aims to ensure financial stability, resolve current fragmentation in the single market and address the problem of sovereigns being linked to their banks. It should also help addressing risks in the future. But will it offer a solution for access to capital given that bank lending is contracting? What parallel measures should be taken to access finance and boost the economy? Will a Banking Union reach it goals without deeper fiscal integration?
EBS 2014 SESSIONS 41EBS 2014 SESSIONS 40
MODERATOR
Dave Keating Editor, Europeanvoice.com & Reporter, European Voice
Speakers
Oliver BellExecutive Vice-President, Norsk Hydro & President, Eurometaux
William M. ColtonVice President, Corporate Strategic Planning,ExxonMobil Corporation
Tom CrottyDirector, INEOS GroupMember of the Board & Executive Committee,CEFIC
Fabrizio BarbasoDeputy Director-General for Energy,European Commission
Thomas BeckerCEO of the European Wind Energy Association
An EU Strategy for Energy ?15 MAY
Introduction: The topic
The EU is currently determining its Climate & Energy policy for the period up until 2030. While the current policy for the period to 2020 was drawn up in times of pros-perity, the lessons of implementing that policy and the economic downturn in the meantime mean that the costs to business of implementing new ambitious climate strategies are receiving much greater attention this time around.
Also forming part of this discussion is the role of various energy sources, including nu-clear and shale gas, in meeting Europe’s demand for affordable, secure and sustainable energy, and the need for greater infrastructure investment. Lack of interconnections in many parts of Europe impede the completion of the internal energy market, while current political events in Russia and Ukraine once again raise the question of Europe’s dependence on imported gas.
The Challenges Ahead
The key question is the extent and ambition of the 2030 targets. While the European Commission believes in a headline emissions target of 40%, with a more limited policy regarding renewables, the European Parliament calls for a 30% renewables target with binding national targets, and a 40% binding energy efficiency target.
The Council, meanwhile, is divided between Member States supporting the European Commission stance and others calling for a less ambitious emissions target. Member States in particular wish to see greater attention paid to competitiveness concerns, taking into account the effect of the EU energy strategy on national economies.
Also at stake are choices relating to the broader energy mix, including the pursuit of shale gas and nuclear energy, as well as further action to complete the internal energy market, through greater infrastructure investment in particular.
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
EBS 2014 SESSIONS 43EBS 2014 SESSIONS 42
MODERATOR
Sarah Gordon
Europe Business Editor, Financial Times
SpeakersPedro de Sampaio NunesHead,EUREKA
Loïc ArmandPresident,L’Oréal France
Hubert ManderyDirector-General,CEFIC
Alexandre AffreIndustrial Affairs Director, BUSINESSEUROPE
Daniel Calleja CrespoDirector-General for Enterprise & Industry,European Commission
Boosting our Industrial Growth15 MAY
Introduction: The topic
During the last decade, there has been an accelerated shift away in Europe from manu-facturing, which recently reached a critical threshold. Potential explanations for this trend can be found in the financial and construction bubbles that grew before the finan-cial crisis and in a faster decline of manufacturing relative to services during the crisis.
However, in order to support its much-needed recovery of economic growth and jobs, Europe needs its real economy to get back in shape and re-industrialise. While cur-rently industry accounts for just above 15% of EU GDP, the European Commission has set the goal of increasing its share to 20% by 2020.
Europe has the means to successfully compete in the global market. Europe’s status of world-leader in many strategic sectors such as automotive, engineering, space, chemicals and pharmaceuticals underpins this. With industry accounting for 4/5 of Europe’s exports and 80% of private sector R&D investment coming from manufac-turing, what is needed is renewed confidence and consequently more robust invest-ments for Europe’s industry to start growing again.
The Challenges Ahead
How can European industry re-gain its competitiveness and thus boost growth? This session aimed to assess the status quo of European industry compared to the major world economies, as well as to its own goals. It investigated best ways to address a loss in industrial competitiveness in Europe, by looking at potentially higher investments in innovation, methods of ensuring better market conditions, improved access to finance and capitals, and ways to encourage human capital and skills.
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu Pedro de Sampaio Nunes, Head, Eureka, speaking on the panel
EBS 2014 SESSIONS 45EBS 2014 SESSIONS 44
MODERATOR
Daniela Vincenti
Editor-in-Chief, EurActiv.com
SpeakersPatrick IschertDeputy General Secretary,European Trade Union Confederation
Paola Testori CoggiDirector-General for Health & Consumers,European Commission
Renate Hornung-DrausManaging Director, Confederation of German Employers (BDA)
Madi SharmaUK Member,Employers’ Group,European Economic & Social Committee
Felix OldenburgDirector Germany & Europe,Ashoka
How Can Business Maintain Citizens’ Trust?
15 MAY
Introduction: The topic
The issue of citizens’ trust affects many EU policy dossiers and initiatives horizontally. In May 2012 the European Commission has adopted its strategic vision for EU consu-mer policy for the years to come which aims to maximise consumer participation and trust in the market. Built around four main objectives the “European Consumer Agenda” aims to increase confidence by reinforcing consumer safety, enhancing knowledge, stepping up enforcement and securing redress, aligning consumer rights and policies to changes in society and in the economy.
Different recent events have damaged consumers’ trust. The financial crisis has shaken consumers’ trust in the financial industry. The NSA scandal has raised questions about the respect for privacy and fundamental rights of consumers in the digital space. The horsemeat scandal and recent scandals linked to pharmaceutical product safety or pricing, have affected the trust of consumers in the food and pharmaceutical sector respectively, etc.
The Challenges Ahead
One of the tenets of the European Commission, as highlighted in its European Consu-mer Agenda, is that the EU should enable consumers to make “informed choices that reward competition, and support the goal of sustainable and resource-efficient growth.” Making sure that consumers are well informed is clearly a Commission prio-rity since a few years and it contributes to the idea of an “empowered” consumer who plays an important role in supporting the common market.
This approach has guided some important initiatives such as the Regulation on Food Information to Consumers passed by the EU in 2011, which defines detailed criteria for labelling food products. Informing consumers about the composition and nutri-tional value of food is key to help them choose products and/or protect their health.
The Commission’s proposal for a reform of the EU’s 1995 data protection rules (tabled in January 2012), which aims to strengthen online privacy rights and boost Europe’s digital economy, has taken a similar approach. Online privacy policies need to be well explained and help consumers understand steps taken to protect their privacy and what happens when their personal data are collected and processed.
In addition to the provision of information, the Commission has focused its agenda on the creation of the legal infrastructure that would help protect the rights of citizens in the internal market, by giving them better tools to enforce them.
In 2011 the EU adopted a Consumer Rights Directive, which has substantially streng-thened consumer rights by harmonising a number of rules applicable to online contracts. The Directive allows consumers to change their minds about purchase decisions within two weeks and it introduces clearer rules for Internet sales, including requirements to give buyers precise details on the total price, the exact goods orde-red and the trader’s contact details were among the highlights of the new law. The Directive also outlaws online cost traps, whereby customers are misled into believing that offers are free.
In May 2013, the EU adopted new legislation on Alternative Dispute Resolution (ADR) and Online Dispute Resolution (ODR) for consumers and traders to be able to resolve
EBS 2014 SESSIONS 46
15 MAY
their disputes without going to court, in a quick, low-cost and simple way and boost the quality and awareness of these out of court means of redress in offering quick, cost effective and simple solutions to settle disputes. The actions of two Commissio-ners are particularly relevant to foster trust in the EU’s free market economy: those of the Commissioner for Consumer Policy, Neven Mimica and of Vice President Viviane Reding, Commissioner for Justice, Fundamental Rights and Citizenship.
How Can Business Maintain Citizens’ Trust?
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
EBS 2014 SESSIONS 49EBS 2014 SESSIONS 48
MODERATOR
James Kanter
EU Correspondent, International New York Times
SpeakersKarel De GuchtCommissioner for Trade,European Commission
Luisa SantosDirector for International Relations,BUSINESSEUROPE
Anthony Luzzato GardnerU.S. Ambassador to the EU
Christian MoralesVice President & General Manager EMEA,Intel
Tim BennettDirector-General,The Transatlantic Business Council
TTIP – Challenges and Opportunities15 MAY
Introduction: The topic
After the economic and financial crisis, the future trade and investment agreement between the EU and the US is an opportunity for the EU to get back on its feet. A free trade area comprising the EU and the US has the potential to boost the economy by generating jobs and growth. A 2013 economic assessment by the Centre for Economic Policy Research, commissioned by the European Commission, indicated positive and significant gains for both the EU and the US economy. Under a comprehensive agree-ment, GDP would be estimated to increase by between 68.2 and 119.2 billion euros for the EU. In a best-case scenario this would translate to an extra €545 in disposable income each year for a family of 4 in the EU, on average, and €655 per family in the US.
The Challenges Ahead
However, the TTIP negotiations pose many questions. How to ensure that the agree-ment will contribute to set high standards that will have a positive impact on both sides of the Atlantic and worldwide? How to ensure that the agreement maintains a deep and comprehensive scope? How will stakeholders be kept in the loop of nego-tiations and how will they be able to contribute with their input? How can business on both sides of the Atlantic contribute to the positive outcome of the negotiations particularly in the Regulatory area?
An important challenge is dealing with the many sensitive issues, which are important to the transatlantic economy such as Regulatory Cooperation, agriculture, financial services and even the free flow of data. The sensitivities are not always similar in the EU and in the US. This makes the negotiation process more complex. Moreover, nego-tiators will have to address different public concerns that may rise on specific topics such as the recent case with ISDS - Investor to State Dispute Settlement Mechanism.
This session considered the need to maximise the potential profit that EU business, producers and consumers can obtain from the TTIP. With that objective in mind, the business sector has to be proactive and focus on how it can contribute to the creation of jobs and economic growth.
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.euKarel De Gucht, Commissioner for Trade, speaking on the panel
EBS 2014 SESSIONS 51EBS 2014 SESSIONS 50
MODERATOR
Ann Mettler Executive Director & Founder, Lisbon Council
SpeakersTuula TeeriPresident, Aalto University
Mary RitterCEO,Climate-KIC
D. P. NambiarChief Human Resources Officer - Europe,Tata Consultancy Services
Xavier Prats MonnéDeputy Director-General for Education,European Commission
David RennieVice President, Nestlé Europe
Education and Business for Innovation: Acting Together
Introduction: The topic
There are important synergies between education, innovation and business. Yet, while this may sound like obvious to some, it is not always apparent to others. A major hurdle is the fact that each of the three seem to act in very different ways: business is the fast-paced one, with easier objectives to define and developments to quantify; innovation moves more slowly, or with sudden leaps forward and bouts of inspiration, but in a way harder to predict; lastly education is the hardest to transform and yet is essential for business and innovation to flourish.
As Europe is seeing the first signs of recovery from the financial crisis, can educatio-nal institutions deliver academic and vocational excellence and prepare researchers, innovative thinkers and graduates who can contribute to business success and growth in Europe? Targeted and more efficient investments are needed for education and training, but also a spirit of entrepreneurship that has been lacking and would pro-mote excellence and innovation.
The Challenges Ahead
This session considered the need for a European education area to open up and accept that an entrepreneurial spirit is needed for it to live up to the expectations and needs in providing the skills in demand. This would, therefore, contribute to the creation of jobs and economic growth. How can education and training contribute to competitiveness and growth in the EU economy? How will business benefit? There is a need for partner-ships to be formed, to improve the relevance of Education and Training (E&T) systems and the quality of their outcomes for business needs. In this sense, the starting point should be mutual consultation to identify real needs and define realistic expectations.
Innovative approaches at EU/national/regional level will need to be tested via EU programmes and in collaboration with the business sector. Will business and E&T be able to promote open debates on new models of cost sharing for the development of skills? How can leverage be created between private and public investment as public funding alone will not be sufficient? What new financial instruments such as Erasmus+ and synergies with other funding sources can be identified and tapped into? How can we improve the mobility of students, academics and remove barriers in their way. New technologies, skill delivery modes changes and international partnerships can help them. Education and training policies can drive economic growth and competi-tiveness by supporting innovation and skills, analyses and forecasts, preventing skills mismatches, facilitating re- and up- skilling, and encouraging entrepreneurship.
15 MAY
EBS 2014 SESSIONS 52 EBS 2014 SESSIONS 53
MODERATOR
Frédéric SimonEditor & Publisher, EurActiv.com
Speakers
Daniel SanchezGeneral Partner, Nauta Capital VC Partners &Member, Venture Capital Platform Council, EVCA
Thierry de MolinariCo-founder & CFO,CO.STATION
José ZurstrassenChairman,MyMicroInvest
Robert-Jan SmitsDirector-General for Research & Innovation,European Commission
Michel GoldmanExecutive Director,Innovative Medicines Initiative
How Can We Finance Innovation?
Introduction: The topic
Modern economies are increasingly reliant on innovation to improve competitiveness and generate growth. The Innovation Union is the European Union strategy that aims to develop an innovation-friendly environment bringing new ideas to market and enhancing Europe’s economic growth and jobs. However, the European innovation financing systems during the recent economic crisis exhibited weaknesses that can have an adverse impact over the long term.
The Challenges Ahead
As underlined in the 2010 Innovation Union Communication, European research and innovation are held back by fragmentation and inadequate framework conditions. There is not enough collaboration between the public and private sectors. The inabi-lity to transfer research results into goods and services and a growing skills mismatch are particularly affecting knowledge intensive sectors. These negative trends can be reversed by accelerating the reform of national research systems. At the same time, new forms of cooperation can boost Europe’s global leadership. The implementation of the new EU-level research and innovation Horizon 2020 and COSME programmes can help the development of EU public-private partnerships in the field of R&D and support the modernisation of national innovation and research systems.
The innovation gap is widening in Europe, with Sweden, Germany, Denmark and Fin-land as the most innovative economies. A number of countries are catching up but many others have lost ground in comparative terms since 2010. Over the last two years, some Member States made significant efforts in favour of R&D, while others reduced their budgets considerably. Most Member States have expanded or intro-duced new tax breaks for research and innovation to stimulate private investment. However, the sum of all public R&D budgets in the EU decreased for the first time in 2011 since the beginning of the crisis, and is now below the one of China. Investment in knowledge is increasing greater in the Asian economies than in Europe. In 2014, China’s R&D investment may exceed that of all EU Member States together.
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
15 MAY
Robert-Jan Smits, Director-General for Research & Innovation, European Commission
EBS 2014 SESSIONS 55EBS 2014 SESSIONS 54
MODERATOR
Jones Hayden Brussels Bureau Chief, Bloomberg
SpeakersKen AshDirector for Trade & Agriculture,OECD
Hande Özsan BozatliPresident,Assembly of European Regions
Larry StonePresident, Group Public & Government Affairs,British Telecom
Thomas TindemansCEO,Hill & Knowlton Strategies
Jean-Luc DemartyDirector-General for Trade,European Commission
Europe’s Global Role: Trading Up?
Introduction: The topic
The EU is the world’s largest trading bloc. Its combined economy is the largest in the world as well as it is the largest exporter. Trade plays a vital role as the external dimen-sion of the EU’s 2020 Strategy and its key objective to achieve sustainable, smart growth by 2020. Moreover, in the aftermath of the 2008 financial crisis, EU policy-ma-kers focused on trade as one of the policy-areas that could contribute to a recovery of the European economy. As pointed out in the 2010 DG Trade Communication “Trade, Growth and World Affairs”, and recently by the IMF, in 2015, 90 % of world growth will be generated outside Europe, with a third from China alone and developing and emerging countries are likely to account for nearly 60 % of world GDP by 2030. That is why it is a key priority for the EU to open up more market opportunities for European business by negotiating new Free Trade Agreements with key countries.
The Challenges Ahead
The main issues at the moment and for the coming years are the ongoing FTA negotia-tions and in particular TTIP-Transatlantic Trade and Investment Partnership between the EU and the US.
In the short term, it will be a challenge for the Commission to conclude the ongoing FTA negotiations, and subsequently, for these agreements to be approved by the European Parliament and the EU Member States, in particular in view of the wider economic outlook in the EU and the outcome of the European Parliament Elections. In the longer term, it will be a challenge to ensure implementation of all the Free Trade Agreements and that overall we manage to improve EU access to world markets in terms of goods, services and investment.
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
15 MAY
EBS 2014 SESSIONS 57EBS 2014 SESSIONS 56
MODERATOR
Sean Klein Journalist & Former Brussels Bureau Chief BBC
SpeakersMichèle SioenPresident, FEBCEO, Sioen Industries
Hannes SwobodaPresidentS&D GroupEuropean Parliament
Markus J. BeyrerDirector-GeneralBUSINESSEUROPE
Valdis DombrovskisMember of Parliament, Latvia
Philippe De BackerMemberEuropean Parliament
15 MAYClosing Plenary : A Vision for the Next Five Years
Introduction: The topic
The EU, through the single market in particular, already adds at least 5% on average annually to the GDP of Member States. This translates to an average benefit of over €1,250 a year for each EU citizen. We must build on this.
At the end of the next five year political cycle, the EU will likely only be the third largest world economy after the United States and China. The EU must be more ambi-tious if it is to renew its position as a significant global player. It must build on its core strengths and optimise its place in global supply chains.
20 million European jobs, or one in ten, already depend on EU exports according to the Commission, and this is a base to build on. The EU can and should remain the world’s largest exporter of manufactured goods and its reputation as a hub of research and innovation can be cemented. Business and citizens can prosper and the EU can be positioned at the heart of a vibrant global economy.
The Challenges Ahead
Insufficient growth and persistently high unemployment can be addressed if European leaders focus on the right priorities and create the conditions to re-shore industrial production in Europe (along with the services activities that go with this), by:
• tackling high energy prices, • consolidating public finances, • improving access to finance for companies,• pursuing an ambitious foreign trade policy,• further developing the single market, etc.
Europe’s productivity gap can be bridged if we regain the ground lost as a global inno-vator by investing in research and development, develop dynamic goods, services and labour markets, able to respond to change, improve education and training to equip people with skills that match companies needs.
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
Chatham HouseHow to fix the euro: strengthening economic governance in EuropeWith Stephen Pickford & Federico Steinberg
Stephen Pickford and Federico Steinberg introduced their recent report recommen-ding reforms to the structure of economic decision-making in Europe. They argue that these reforms are needed to make EMU work effectively, and to avoid future crises which could threaten its existence.
CEPS/MadariagaWill Banking Union restore access to finance for business?With Diego Valiante & Marco Giuli
The Parliament and the Council have finally reached an agreement on the Single Reso-lution Mechanism, the second pillar of the banking union which aims at integrating bank resolution authorities and fund to the supra-national level. Although the deal marks a significant advancement in the path towards the common framework, several issues remain open to discussion, ranging from the credibility of the single supervision in the transitional period envisaged for the construction of the resolution fund, to the complexity of the resolution process and the reluctance of the member states to relinquish their say: is the mechanism an effective tool to break the feedback loops between banks and sovereigns? Will it be enough to normalise credit conditions across the eurozone? What are its shortcomings and what policy measures can correct them?
EBS 2014 MEET THE EXPERTS 58
MADARIAGACollege of Europe
FoundationMarco Giuli
Research Fellow
CENTRE FOR EUROPEAN POLICY STUDIESDiego ValianteHead of Capital Markets
CHATHAM HOUSEStephen PickfordSenior Research Fellow
ELCANO ROYAL INSTITUTE
Federico SteinbergSenior Analyst
MEET THE EXPERTS15 MAY
Stephen Pickford, Senior Research Fellow at Chatham House & Federico Steinberg, Senior Analyst at the Elcano Royal Institute
Meet the Future Experts - Kairos SocietyKairos Society: Global collaborations for accelerated changeWith Michiel Cambron & Nadine Bongaerts
The Kairos Society views today’s global problems as opportunities for entrepreneurs to create meaningful businesses and innovations. Not only for our generation, but also for the generations to come. Through the Kairos Society, young pioneers who are fueled with passion and determination to positively impact healthcare, education and clean tech are globally connected and supported. This interactive session challenged how Europe can become the frontrunner for Global Change.
McKinsey Global Institute Global flows in a digital age: How trade, finance, people, and data connect the global economy With Jacques Bughin
Today the web of cross-border exchange has exploded in scope and complexity, powered by rising prosperity in the emerging world and the spread of Internet and digital techno-logies. Previous studies have examined different global flows—the trade of goods and services, the movement of people, the exchange of ideas, the connected technologies that drive these flows in today’s digital age. But a new report from the McKinsey Global Institute is the first to illuminate the entire web of these flows, how they work together, and how they impact our world. Jacques Bughin, a director (senior partner) in McKinsey & Company’s Belgium office, discussed the findings of this research and explored the implications of economies, companies, and people.
EBS 2014 MEET THE EXPERTS 60
MCKINSEY GLOBAL INSTITUTEJacques BughinDirector
K AIROS SOCIET Y EUROPEMichiel CambronRegional President
K AIROS SOCIET Y EUROPE
Nadine BongaertsRegional President
MEET THE EXPERTS15 MAY
Jacques Bughin, Director at McKinsey Global Institute
EBS 2014 SESSIONS 62
Wallonia, Land of the Future
Introduction: The topic
Wallonia has resisted better than other regions to the crisis. This is largely due to the Strategy of economic re deployment known as the Marshall Plan (Plan Marshall 2.vert). Based on partnerships and alliances between companies, universities and research centres, this strategy seems to have been quite fruitful. ECORYS, expert group at the Direction general Enterprises, highlighted in a study all the strong dimensions of this strategy. In the context of the European strategy for the regional development 2014 – 2020, it has specialised Wallonia at a time when the European Commission is promo-ting the smart specialisation of the regions, by integrating the region of the South of Belgium within international value chains.
The Challenges Ahead
That is why Wallonia was very active to support the initiative of Vice president of the Commission, Antonio TAJANI, for the industrial Renaissance. That is why also Wallonia is now member of VANGUARD, a network of industrial regions in Europe. Furthermore, the strategy of promotion of the creative industries and innovation with the programme Creative Wallonia has been awarded by the European Commission which named Wallonia “Creative district” of Europe with Tuscany in Italy. Wallonia also built a platform called NEXT. Next is dedicated to the circular economy. In 2013, it made a partnership with the Ellen MacArthur Foundation. This foundation was initiated by the British sailor of the same name in 2010, to promote sustainable development and circular economy within large and smaller companies.Finally, Wallonia was the first region of Europe to have published, as recommend by the Commission, a Small Business Act (SBA). The SBA is a tool to read the policies of Wallonia to support the SMEs and to assess systematically the impact of all the poli-cies, measures and regulation on the life of the SMEs.
Moderator : Martine Maelschalck, L’Echo
SpeakersProfessor Edouard Delruelle, University of Liège
Philippe Suinen, CEO, AWEX
Thierry Huet, Chairman of the Board of Directors, Desobry SA
Monique Lempereur, Sales and Managing Director, Carbon Continental Company
Jean Eylenbosch, Director, Coca Cola Benelux
Damien Bailley, CEO Europe, BAXTER
You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu
EBS 2014 SESSIONS 63
15 MAY
Lunch Session - Belgium Business for EuropeGuest: Daniel Calleja Crespo, Director - General for Enterprise and Industry at the European Commission
By Invitation Only
EBS Press Conference
State of the European UnionBy Invitation Only
Workshop - European Association SummitBy Invitation Only
Lunch Session - The Pharmaceutical Industry as a Health Policy PartnerBy Invitation Only
Business Leaders LunchGuest: Guy Verhofstadt, President ALDE Group, European ParliamentBy Invitation Only
Business Leaders DinnerGuest: Jeremy Rifkin, Economist and WriterBy Invitation Only
Hong Kong BreakfastGuest: Mr Leung Chun-ying, Chief Executive of Hong Kong Special Administrative RegionBy Invitation Only
The Chief Executive of the Hong Kong Special Administrative Region, Mr CY Leung, had a breakfast meeting with 18 top business leaders from companies across Europe, covering industries including financial services, logistics, consultancies, telecommunications and technology on May 15. Mr Leung briefed the business leaders on his policy priorities, the recent achievements of Hong Kong as well as the present economic situation. He also highlighted Hong Kong’s role as Europe’s best connector to the Mainland of China.
SPEAKER PROFILES
Alexandre Affre
Loïc Armand
Ken Ash
Michel Barnier
Fabrizio Barbaso
José Manuel Barroso
Nani Beccalli-Falco
Thomas Becker
Oliver Bell
Tim Bennett
Bruno Berthon
Markus J. Beyrer
Jean-Pierre Bourguignon
Jacques Bughin
Daniel Calleja Crespo
Maxime Cerutti
Rebecca Christie
William M. Colton
Colin Cook
Ron Cooper
Jim Cowles
Tom Crotty
Philippe De Backer
Jo Deblaere
Jean-Luc Demarty
Karel De Gucht
Thierry de Molinari
Pedro de Sampaio Nunes
Paul Dickinson
Fernand Dimidschstein
Valdis Dombrovskis
Jonathan Faull
Stephen Fidler
Céline Fremault
Anthony L. Gardner
Michel Goldman
Sarah Gordon
Marco Giuli
Nick Haggar
Johannes Hahn
Jones Hayden
Renate Hornung-Draus
Patrick Itschert
Gesche Joost
James Kanter
Dave Keating
Sean Klein
Philippe Lamberts
Bernard Le Masson
Hubert Mandery
Emma Marcegaglia
Ann Mettler
Alex Mitchell
Christian Morales
D.P. Nambiar
Felix Oldenburg
Hande Özsan Bozatli
Kris Peeters
Stephen Pickford
Xavier Prats Monné
David Rennie
Didier Reynders
Jeremy Rifkin
Mary Ritter
Daniel Sanchez
Luisa Santos
André Sapir
Holger Schmieding
Madi Sharma
Frédéric Simon
Michèle Sioen
Robert-Jan Smits
Frederico Steinberg
Larry Stone
Hannes Swoboda
Tuula Teeri
Paola Testori-Coggi
Thomas Tindemans
Dimitris Tsigos
Gunter Uytterhoeven
Diego Valiante
Guy Verhofstadt
Daniela Vincenti
Marcus Weldon
Fiona Wilkinson
José Zurstrassen
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EBS 2014 SPEAKER PROFILES 73
EBS 2014 SPEAKER PROFILES 75EBS 2014 SPEAKER PROFILES 74
Alexandre AffreIndustrial Affairs DirectorBUSINESSEUROPEAlexandre Affre is, since September 2013, a Director at BUSINESSEUROPE, the confederation of European industry. BUSINESSEUROPE represents 41 employer and industrial federations across 35 European countries on all business issues dealt with by the European Union.Alexandre is responsible for the overall policy coordination on energy, envi-ronment, industrial policy and research & innovation.He played a major role in the political discussions leading up to the adoption of the Industrial Emissions Directive and the Energy Efficiency Directive.More recently, he coordinated BUSINESSEUROPE’s vision on a 2030 fra-mework for energy and climate policies.Alexandre is a trained scientist and holds a Master in Ecology from the Uni-versité Pierre et Marie Curie. A French national, he now lives in Brussels.
Loïc ArmandPresident of L’Oréal FranceLoïc Armand is currently President of L’Oréal France and Director Insti-tutional Affairs for the L’Oréal Group. He began his career in 1980 with the Inspection Générale des Finances, in the ministry of Finances, before joining L’Oréal Group in 1984 as sales representative for LaScad then marketing product manager for L’Oréal in France. He was appointed to head the mass-market division in Belgium in 1987 and went on to work as Country Manager for L’Oréal Mexico in 1990. He was named Chairman and CEO of fashion house Jeanne Lanvin in 1993. In 1995, Loïc Armand left for Japan to establish L’Oréal Group organization and run operations in the country. He returned to France as L’Oréal Company Secretary in 2001. Mr Armand was appointed senior Vice President External Affairs in 2003 and was named President of L’Oréal France in 2009 and also Direc-tor institutional affairs for the L’Oréal Group in 2011.
Ken AshDirector for Trade and Agriculture of the OECDKen Ash, a Canadian national, was a Deputy Director at the OECD from 1999 before becoming Director for Trade and Agriculture in 2009. He played a leading role in the successful merger of the Trade and Agricul-ture directorates in 2006, to reinvigorate the key policy contributions of the OECD in both areas.
Michel BarnierCommissioner for Internal Market and Services at the European CommissionMichel Barnier has been Commissioner for Internal Market and Services since 2010 and Vice-President of the European People’s Party (EPP) since 2006. Prior to this he was a Member of the European Parliament and head of the French delegation of the EPP. He has also held minis-
terial positions in France, including Agriculture and Fisheries, Foreign Affairs, European Affairs and Environment. Between 1999 and 2004 he was European Commissioner for Regional Policy and Reform of the Euro-pean Institutions.
Fabrizio BarbasoDeputy Director-General for Energy at the European CommissionFabrizio Barbaso has been coordinating the external dimension of the energy policy and the development of new financial instruments at the European Commission’s Directorate General (DG) Energy since January 2011. He joined the Commission back in 1976. His latest positions include: Deputy Director General of DG Transport and Energy in charge of coordination of the energy policy (2006-2010); acting Director Gene-ral of DG Enlargement (September 2003- December 2005) and Deputy Director General in the Directorate-General for Agriculture. He was born in Torino (Italy) and has a background education in law.
José Manuel BarrosoPresident of the European CommissionJosé Manuel Barroso was born in Lisbon on 23 March 1956. After graduating in law from the University of Lisbon, he moved to Geneva where he com-pleted a Diploma in European Studies at the European University Institute, University of Geneva, and a Master’s degree in Political Science from the Department of Political Science, Faculty of Economics and Social Sciences, University of Geneva, earning an honours in both. He embarked on an acade-mic career, working successively as a teaching assistant at the Law Faculty of the University of Lisbon, in the Department of Political Science, Univer-sity of Geneva, and as a visiting professor at the Department of Government and School of Foreign Service, Georgetown University (Washington, D.C.). In 1995, he became Head of the International Relations Department of Lusíada University, Lisbon. In 1979, he founded the University Association for European Studies. His political career began in 1980 when he joined the Social Democratic Party (PSD). He was named President of the party in 1999 and re-elected three times. During the same period, he served as Vice Pres-ident of the European People’s Party. As State Secretary for Foreign Affairs and Cooperation he played a key role as mediator in the signing of the peace accords for Angola in Bicesse in 1991, and as Minister for Foreign Affairs he was a driving force in the self-determination process in East Timor between 1992 and 1995. Under his leadership, the PSD won the general election in 2002 and he was appointed Prime Minister of Portugal in April of that year. He remained in office until July 2004 when he was nominated by the European Council and elected by the European Parliament to the post of President of the European Commission. In June 2009 the European Council unanimously nominated him for a second term as President of the European Commission, and he was re-elected to the post by an absolute majority in the European Parliament in September 2009.
EBS 2014 SPEAKER PROFILES 77EBS 2014 SPEAKER PROFILES 76
Nani Beccalli-FalcoCEO of GE Europe and GermanySenior Vice President and Member of the Corporate Executive Council of GE Ferdinando «Nani» Beccalli-Falco is a Senior Vice President of the GE com-pany and the President and CEO of GE Europe. Over his 39 years with GE he has held a number of key positions across a range of geographies including the US, Europe and Asia. A Masters graduate of chemistry engineering from the Polytechnic of Torino he has acted as an industry adviser to institutions, governments and is a member of the Science and Technology Advisory Council to the EU Commission President.
Thomas BeckerCEO of the European Wind Energy AssociationThomas Becker has been CEO of the European Wind Energy Association since April 2013. Prior to joining EWEA, Becker was CEO of the world’s largest used-tyre recycling company for several years. He has long-standing experience of international negotiations at the highest level, having spent 26 years with the Danish government in numerous positions with a strong international focus and often based abroad, including the OECD and IEA. Becker was Deputy Permanent Secretary for Denmark’s Ministry of Climate and Energy from 2007 to 2010, and the EU’s lead negotiator on climate change to the United Nations from 2005 to 2008.
Oliver BellExecutive Vice-President of Norsk Hydro & President of EurometauxOliver Bell is Executive Vice President of the leading aluminium com-pany Norsk Hydro ASA since 2009, responsible for the Rolled Products business area. As President of Eurometaux since 2011, Bell represents the non-ferrous metals industry, now also in Germany as President of WV Metalle. In 2009, Bell co-founded, and chairs, the industry initiative Metals pro Climate.
Tim BennettDirector-General of the Transatlantic Business CouncilMr Bennett has held senior positions in the US Government, including as a lead U.S. negotiator in multilateral trade negotiations in Geneva, as chief negotiator for bilateral trade and investment issues with Mexico leading up to NAFTA, as chairman of five interagency trade policy com-mittees, and as the US Trade Attaché in the US Mission to the EU. He also served in the private sector in both large and small trade organizations.
Bruno BerthonManaging Director of Accenture Strategy Bruno Berthon is Managing Director, Accenture Strategy responsible for the Strategy Talent segment across Accenture as well as key offerings like M&A, Digital, Transformation and Sustainability. He developed and still leads Accenture activity in the Sustainability space, helping clients in their search for sustainable growth. Bruno has been working for the past 20 years with the top management of large multinationals and administrations across several industrial sectors. He graduated from Ecole Centrale Paris and holds an MBA from INSEAD, a Master’s Degree in Macroeconomics from La Sorbonne and a Degree in Law.
Markus J. BeyrerDirector-General of BUSINESSEUROPEMarkus J. Beyrer is Director General of BUSINESSEUROPE. From 2011 to 2012 Mr Beyrer was CEO of Österreichische Industrieholding AG (ÖIAG) and from August 2004 to 2011 he was Director General of the Federation of Austrian Industries (IV), alongside his role as member of the Executive Committee of BUSINESSEUROPE. Mr Beyrer was Director for Economic Affairs of the Austrian Federal Economic Chamber, and has also been Chief Economic Adviser to Dr Wolfgang Schüssel, Federal Chancellor of the Republic of Austria. Before this, he was Economic Adviser to the Federal Vice-Chancellor, prior to that to the Federal Minister for Foreign Affairs of the Republic of Austria.
Jean-Pierre BourguignonPresident of the European Research CouncilProfessor Jean-Pierre Bourguignon was the Director of the Institut des Hautes Études Scientifiques (IHÉS) from 1994 until 2013. He was also the first ERC Panel Chair in Mathematics, for Starting Grants. A mathe-matician by training, he spent his whole career as a fellow of the Centre National de la Recherche Scientifique (CNRS). He held a Professor posi-tion at École polytechnique from 1986 to 2012. From 1990 to 1992, he was President of the Société Mathématique de France and President of the European Mathematical Society from 1995 to 1998. He is a former member of the Board of the EuroScience organisation (2002-2006) and served on EuroScience Open Forum (ESOF) committees since 2004. He is a foreign member of the Royal Spanish Academy of Sciences.
EBS 2014 SPEAKER PROFILES 79EBS 2014 SPEAKER PROFILES 78
Jacques BughinDirector of McKinsey Global InstituteJacques is a leader in the Media and Entertainment, Corporate Finance, and Strategy practices. He also co-leads the Digital Economy Initiative, a recently launched McKinsey knowledge program. Among other initia-tives, Jacques helped launch several new magazine titles in Southern Europe, developed an aggressive smart-card and SMS strategy for digital TV platforms, and created a partnership hybrid model for digital video and audio broadcasting for a global mobile player. As well as being the author of numerous publications, Jacques is a frequent speaker at conferences and universities worldwide on a range of media issues. He is a fellow of the Aspen Institute as well as of ECORE, a think tank on economic policy in Belgium, and a fellow in Applied Economics at KUL University. He co-leads the McKinsey Advisory Board on media manage-ment at INSEAD.
Daniel Calleja CrespoDirector-General for Enterprise and Industry at the European CommissionSince 1st February 2012, Mr. Daniel Calleja has been Director General of DG Enterprise and Industry. He is the Special Envoy for SMEs. Daniel Calleja was Deputy Director General of DG Enterprise and Industry, from February 2011 to January 2012. Mr Calleja was Director for Air Transport at the European Commission from November 2004 to February 2011. He was the Chairman of the Air Safety and the Single Sky Committees and Chairman of the Board of the SESAR Joint Undertaking. Between 1999 and 2004, he was Head of Cabinet of the Vice-president of the European Commission, Mrs. Loyola de Palacio. Between 1995 and 1999, Mr. Calleja was the Head of Cabinet for Commissioner Marcelino Oreja.
Maxime CeruttiDirector of Social Affairs at BUSINESSEUROPEMaxime Cerutti was appointed Director of BUSINESSEUROPE’s social affairs department in January 2012. He joined BUSINESSEUROPE in November 2007 as adviser in charge of industrial relations and BUSINES-SEUROPE’s social dialogue activities. Maxime took an active part in the negotiations on the European social partners’ agreements on parental leave (2009) and on inclusive labour markets (2010). In 2013, he acted as employers’ spokesperson for the negotiations on the framework of ac-tions on youth employment. Prior to joining BUSINESSEUROPE, Maxime worked as a policy officer at the European Youth Forum. He started his professional career with a six-month internship at the French ministry of Foreign Affairs in Paris, where he was following the work of the EU Council on Employment and Social Affairs.
Rebecca ChristieEurope Correspondent for BloombergRebecca Christie has been covering the European financial crisis for Bloomberg News in Brussels since May 2011. Previously she covered the U.S. financial crisis from Washington, joining Bloomberg in 2008. In earlier lives, she has covered the U.S. Treasury, the Federal Reserve, trade and defense contracting for Dow Jones Newswires and the Wall Street Journal from Washington, and she has written for the Financial Times, the Atlanta Journal and Constitution and other newspapers. Originally from North Carolina, she has degrees from Duke University and the Uni-versity of Texas at Austin.
William M. Colton Vice President, Corporate Strategic Planning of Exxon Mobil CorporationMr. William (Bill) M. Colton is Vice President, Corporate Strategic Plan-ning for Exxon Mobil Corporation as of February 1, 2009. Mr. Colton received his B.S. degree in Chemical Engineering from Michigan Tech-nological University in 1975. He joined Exxon Corporation in 1975 and his career has been spent in both upstream and downstream businesses throughout ExxonMobil. Mr. Colton also worked in finance and planning positions, including ExxonMobil corporate headquarters and eight years overseas in Tokyo and Bangkok. Mr. Colton’s previous assignment was as the Corporation’s Assistant Treasurer.
Colin CookHead of Digital Strategy for the Scottish GovernmentColin Cook is Head of Digital Strategy at Scottish Government res-ponsible for improving access to broadband, promoting digital partici-pation and stimulating Scotland’s digital economy. Prior to this, Colin was Marketing Director, British Army where he developed the Army’s online presence and pioneered the use of social media and gamification in the recruitment sector. His previous roles include Marketing and Ser-vice Specification Director, Royal Mail and Head of Healthcare Strategy and Planning for Scottish Government / NHS Scotland. Colin is a trustee of The Poppy Factory, a charity dedicated to helping wounded, sick and disabled ex-service people back into work and a regular speaker on digi-tal, marketing and IT issues.
EBS 2014 SPEAKER PROFILES 81EBS 2014 SPEAKER PROFILES 80
Ron CooperPresident, Europe of Bristol-Myers SquibbRon Cooper leads the company’s $3.5 billion pharmaceutical businesses in Europe, the second largest region for Bristol-Myers Squibb with 50 countries. He joined Bristol-Myers Squibb in 1985 in Canada. After seve-ral commercial and general management roles in Canada, the UK and the Netherlands, Ron joined the US Pharma business in 2003 where he held two different business unit roles: Senior Vice-President Virology and Senior Vice-President Neuroscience. In 2007, Ron returned to Europe to lead the European Markets region where he successfully implemented strong strategies to grow our business across a diverse region of medium and small countries. In 2010, he became President of Bristol-Myers Squibb Europe.
Jim CowlesChief Executive Officer, EMEA of CitigroupJames C. Cowles, is Chief Executive Officer for Europe, Middle East & Africa (EMEA). Prior to assuming his current position, Jim was Chief Operating Officer for EMEA and Head of Western Europe at Citi. He has previously held the positions of Head of Markets (EMEA), Global Head of Equities and Global Head of Equity Capital Markets (new issue product). Jim joined Smith Barney in 1979. His previous roles have included: Head of Equities (EMEA), Deputy Head of Investment Banking, Head of Real Estate Investment Banking and Commercial Mortgage Trading, Head of Debt Capital Markets and Head of Direct Investments. Jim has also served from 2010 on the Board of Directors, Executive Committee and as Treasurer of AFME (Association for Financial Markets in Europe). He graduated Phi Beta Kappa from Denison University in 1977 with a BA in Economics. He graduated with an MBA from The Wharton School, Uni-versity of Pennsylvania in 1979.
Tom CrottyDirector of INEOS Group & Member of the Board & Executive Committee of CEFICTom is a Director of INEOS with responsibility for Corporate Affairs and Communications and the development of INEOS business in new terri-tories. Tom is a Board member of CEFIC, past President of the European Petrochemicals Association (EPCA), Vice President of Plastics Europe, Chairman of Cogent, the UK Sector Skills Council for science and sits on the UK’s CBI Climate Change Board.
Karel De GuchtEuropean Commissioner for TradeKarel De Gucht has been European Commissioner for Trade since February 2010. From 2008 to 2009, he was European Commissioner for Development and Humanitarian Aid. He was elected to the Federal Parliament in the general elections in May 2003. He was a member of the Flemish Parliament 1995-2003 and a member of the European Par-liament from 1980 to 1994. He was appointed the Belgian Minister of Foreign Affairs European Affairs on 18 July 2004.
Thierry de MolinariCo-founder & CFO of CO.stationThierry is an experienced professional/entrepreneur with a solid interna-tional track record. He addresses business cases and leverage networks, which cover the Middle East, Europe and the Americas. He is a co-founder of Co.station. Thierry builds links between Europe & Middle East for cus-tomers such as Qatar Investment Authority (QIA), Bouygues, Alstom and Airbus. Thierry is a Subject-Matter Expert (SME) for the World Bank, the European Investment Bank and PwC Accelerator. He is a former General Manager of a Belgian insurance company and a pharmaceutical company. He is also a contributor to Brussels finance and business angel think tanks.
Pedro de Sampaio NunesHead of EUREKADr Nunes, Member of the City Council of Lisbon and Grand Officer of the Order of Merit of Portugal, is from February 2013, the new Head of the EUREKA Secretariat. He has an extensive international experience and keen interest in international collaboration on matters of Science and Technology, mainly in its industrial application. Pedro de Sampaio Nunes, a civil engineer, was previously Portuguese Secretary of State for Science and Innovation, a Director at the European Commission, responsible for several R&D programmes focussed on energy and infor-mation technology and deputy Director-General for the Secretariat for Portugal’s accession to the EU.
EBS 2014 SPEAKER PROFILES 83EBS 2014 SPEAKER PROFILES 82
Philippe De BackerMember of the European ParliamentPhilippe De Backer (34) holds a PhD in biotechnology from Ghent Univer-sity and an MBA from Solvay Business School. Before joining the European Parliament, Philippe worked as Technology Transfer Officer at CRP-Santé and as analyst at Vesalius Biocapital, a Luxembourg based venture capital firm specialised in the life-sciences. He has an expertise in the valorisation of IP developed by public research institutes and setting-up early ventures in the life-sciences. Philippe is currently a Member of the European Parliament where he is a full member of the Transport and Tourism Committee. He is a substitute Member on the Economy and Monetary Affairs Committee, as well as the Employment and Social Affairs Committee. His main interests lie in the field of transport infrastructure and functioning of logistics markets, the regulation of financial institutions and innovation policy.
Jo DeblaereChief Operating Officer & Group Chief Executive Europe of AccentureJo Deblaere is Accenture’s chief operating officer. He is also group chief executive. He is a member of Accenture’s Global Management Commit-tee and chairs Accenture’s Capital Committee. Prior to becoming COO in September 2009, Mr. Deblaere was chief operating officer of Accen-ture’s outsourcing business globally, a position he held since 2006. From 2005 to 2006, Mr. Deblaere led Accenture’s global network of business process outsourcing delivery centers. From 2000 to 2005, he had overall responsibility for Accenture’s work with public-sector clients in Western Europe. Mr. Deblaere joined Accenture in 1985 and became a partner in 1996. He holds a degree in business administration and information management from KU Leuven in Belgium.
Jean-Luc DemartyDirector-General for Trade at the European CommissionJean-Luc Demarty has been Director-General for Trade in the European Commission since January 2011. Prior to joining DG TRADE, Jean-Luc Demarty was Director-General in charge of Agriculture and Rural Deve-lopment in the European Commission (2005-2010). He previously held several senior management functions in DG AGRI and in the Directorate-General for Research. Beforehand, Jean-Luc Demarty was Advisor in the Private Office of Jacques Delors; first, from 1981 until 1984, then, from 1988 to 1995. Jean-Luc Demarty also worked as analyst and advisor in economic policy, including agriculture, at the Ministry of Economy, Finance and Budget of the French Republic. Jean-Luc Demarty gradua-ted from the Ecole Polytechnique of Paris (1974) and from the Ecole du Génie Rural et des Eaux et Forêts of Paris (1976).
Paul DickinsonFounder of CDPPaul Dickinson is founder and Executive Chair of CDP, an independent non-profit organization that has pioneered the only global environmen-tal disclosure system. Paul is also founder and Chair of EyeNetwork, Europe’s largest video conference booking service, and prior to founding CDP, founded and built Rufus Leonard into a multi-million turnover cor-porate communications company. He also helped develop the Environ-mental Law Foundation and Stonewall Lobby Group. Paul has authored numerous articles and books, including Beautiful Corporations (2000 Financial Times Prentice Hall).
Fernand DimidschsteinManaging Director, Accenture Strategy, France & BeneluxFernand has been responsible for Accenture’s Strategy practice in France and the Benelux since 2010. He joined Accenture in 1999 after working for nine years in the investment banking business at JPMorgan and The Bank of New York. He has an MBA from HEC, Université de Liège, where he is a visiting professor in Global Strategy and founded the Chair in Sustainability Strategy. He also holds an Executive Certificate in Global Management from INSEAD and an Executive Leadership Certificate from IMD. He is a member of the Board of the Generation for Good founda-tion which enables economically disadvantaged people to launch their entrepreneurial project.
Valdis DombrovskisFormer Prime Minister of Latvia & Representative of EPPValdis Dombrovskis is a Member of the Saeima (Parliament) of Latvia. In March 2009 MEP Dombrovskis was appointed Prime Minister of Latvia. He served as the prime minister until January 2014 and became the longest serving democratically elected head of government in Latvia’s history. In 2004 - 2009 Dombrovskis was a Member of European Parlia-ment and the Head of Latvian Delegation in the EPP-ED Group. Prior to that, in 2002 - 2004 he served as Latvia’s Minister of Finance. Prior to joining politics, he worked as a senior economist and chief econo-mist at the Bank of Latvia (1998-2002). He is a co-author of book with Anders Aslund «How Latvia came through the financial crisis», which was published in 2011.
BUSINESSEUROPE is the leading advocate for growth and competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most influence their performance. A recognised social partner, we speak for all-sized enterprises in 35 European countries whose national business federations are our direct members.
Picture a Global Europe
www.businesseuropeglobal.eu
www.businesseurope.eu
Europe is at a turning point. The efforts made by business leaders and political leaders to recover
from crisis during the past five years are starting to pay off. Growth is slowing taking hold and a
prosperousfuture is within our grasp.
But complacency is not an option. While the EU economy is walking, other world regions are
running. Our performance lags many developed and emerging economies substantially. Urgent
action is needed to restore EU competitiveness so that our companies can win market share and
our countries can attract investment. Only then will we create the jobs and opportunities that our
citizens so richly deserve.
It is time for the EU to look outward: It is time for a global Europe.
The EU must raise its level of ambition if it is to renew its position as a global player of substance.
With the right business environment, shaped by effective public policy, the EU can reach beyond
its projected growth rate. With a sharp focus on competitiveness, smart regulation and reform,
together with an ambitious trade agenda, the EU can lead the world as a place to live, invest and
do business.
The business community is committed to delivering a globally competitive Europe, boosting
growth and job creation... We call on the EU policy community to create the framework to make
this happen.
MESSAGE TO THE EUROPEAN PARLIAMENT2014-2019
Powered
Innovative
Competitive
Talented
Unified
Resilient
Entrepreneurial
EBS 2014 SPEAKER PROFILES 87EBS 2014 SPEAKER PROFILES 86
Jonathan FaullDirector-General for Internal Market and Services at the European CommissionJonathan Faull is Director General of Internal Market and Services at the European Commission in Brussels. He joined the Commission in 1978, after law studies at the University of Sussex and the College of Europe (Bruges). He spent most of his early Commission career in the Directo-rate General of Competition, working his way up from the starting grade to become Deputy Director General. From 1989 to 1992 he worked in the cabinet (private office) of the competition Commissioner (Leon Brittan). From 1999 to 2003 he was the Commission’s chief press spokesman and Director General of Press and Communication and from 2003 to 2010 he was Director General of Justice and Home Affairs.
Stephen FidlerBrussels Bureau Chief of the Wall Street JournalStephen Fidler has been Brussels Editor of The Wall Street Journal and Dow Jones Newswires since October 2009, helping to lead the newspaper’s cove-rage of the European Union and the euro-zone debt crisis. Before joining the Journal, he spent more than 20 years with the Financial Times in a variety of senior roles, including capital markets editor, Latin America Editor, and U.S. diplomatic editor, based in Washington DC. He spent almost a decade as a correspondent for Reuters in London, New York and the Middle East. He holds a degree in economics from London University, and was formerly a senior consulting fellow for the International Institute of Strategic Studies.
Céline FremaultBrussels Minister of the Economy and EmploymentCéline Fremault has been the Brussels Minister of the Economy and Employment since March 2013. She was the leader of the cdH Group in the Greater Brussels Regional Parliament between January 2010 and March 2013 and the Alderman responsible for families, equal opportuni-ties and crèches in the Brussels municipality of Ukkel.
Anthony L. GardnerU.S. Ambassador to the EUAnthony L. Gardner was sworn in as the U.S. Ambassador to the Euro-pean Union on February 18, 2014. Prior to assuming his current position, Ambassador Gardner was Managing Director for six years at Palamon Capital Partners, a private equity firm based in London. Previously, Ambassador Gardner served as an Executive Director in the leveraged finance departments of Bank of America and GE Capital and as a Director in the international acquisitions group of GE International, all based in London. He has also worked as a Senior Associate at international law firms in London, Paris, New York, and Brussels. Ambassador Gardner has
dedicated more than twenty years of his career to U.S.-European affairs, as a government official, lawyer and investor. He served as Director for European Affairs on the National Security Council in 1994-95. During that period, he worked closely with the U.S. Mission to the European Union to launch the New Transatlantic Agenda. Ambassador Gardner also participated in the launch of the Transatlantic Business Dialogue.
Michel GoldmanExecutive Director of the Innovative Medicines InitiativeMichel Goldman, Executive Director of IMI, builds and promotes networks of innovation, in close collaboration with all stakeholders involved in pharmaceutical R&D. Michel Goldman is Professor of Immu-nology at the Faculty of Medicine of the Université Libre de Bruxelles, Belgium. In 2000, Michel Goldman received the Joseph Maisin Prize and he held the Spinoza chair at the University of Amsterdam in 2001. He was recognized as an ISI Highly Cited Scientist by the Thomson Institute for Scientific Information in 2006. Michel Goldman was awarded the degree of Doctor Honoris Causa of the Université Lille II, France in 2007.
Sarah GordonEurope Business Editor of the Financial TimesSarah Gordon is the Financial Times’ Europe Business Editor. She pre-viously spent five years in charge of the paper’s corporate coverage as Companies Editor. Prior to that role, she worked on the Lex desk, and on the Money team as deputy personal finance editor. She joined the FT in 2001 as a UK companies reporter, having worked at the United Nations Conference for Trade and Development in Geneva, and as a fund manager in London and in New York, most recently for Citigroup. She has a Bachelor’s degree in English Literature from the University of Cambridge and a Master’s in Latin American Politics and Economics from the University of Oxford.
Marco GiuliResearch Fellow at Madariaga - College of Europe FoundationMarco Giuli has been a Research Fellow at the Madariaga - College of Europe Foundation since October 2008. He holds a Master degree in the Economics of European Integration from the University of Bologna and a Bachelor of Arts (Honours) in International Relations from the University of Rome (Sapienza). Prior to joining the Foundation, he worked as a trai-nee for the Italian Institute for Foreign Trade in Moscow and as a Visiting Researcher at the Centre for European Policy Studies (CEPS) in Brussels.
EBS 2014 SPEAKER PROFILES 89EBS 2014 SPEAKER PROFILES 88
Nick HaggarHead Western Europe, Middle East and Africa of Sandoz & President of the European Generic Medicines Association (EGA)Nick Haggar is responsible for Western Europe / Middle East Africa for Sandoz International and is a Member of the Sandoz Executive Commit-tee. Nick joined Sandoz in 2008 as Head of Western Europe. In January 2014, he expanded his responsibility further to include the German organization of Hexal, 1 A and Sandoz. Nick has worked for twenty seven years in the Pharmaceutical/Healthcare industry – beginning his career at Baxter Healthcare. He then moved to GlaxoSmithKline. Nick joined the EGA (European Generics Association) as a board member in 2006 while leading Ranbaxy in Europe and assumed the Presidency of the EGA in October 2013.
Johannes HahnEuropean Commissioner for Regional and Urban Policy Johannes Hahn (born 02 January 1957), originally from Austria, has been the European Commissioner for Regional Policy since 2010 and is also a Vice President of the European People’s Party. Involved since an early age with the Austrian People’s Party (ÖVP), Hahn was elected in 2004 as leader of the regional branch of the ÖVP of Vienna. In 2007 he was proposed by his party as Minister of Science and Research in the grand coalition government. He occupied that position until his appointment to the European Commission after the 2009 European elections.
Jones HaydenBrussels Bureau Chief for BloombergJones Hayden is Brussels bureau chief for Bloomberg News.
Renate Hornung-DrausManaging Director of the Confederation of German Employers (BDA)Renate Hornung-Draus is Managing Director and Director of European and international affairs of the Confederation of German Employers - BDA. Ms Hornung-Draus directs BDA’s activities in the European and international fields. This includes on the one hand representing the em-ployers’ views vis-à-vis the European institutions (European Commission, EP, Council) and the international organisations (ILO, OECD, UN Organisa-tions), and on the other hand providing advice and services to member organisations and companies on European and international issues.She is Chair of BUSINESSEUROPE’s Social Affairs Committee, Vice Pres-ident of the International Organisation of Employers (IOE) and Employer-Vice-Chair of the ILO-Governing Body Subcommittee on Multinational enterprises. From 1996 to 2006 she was Vice-Chair of the Employers’
group of the European Economic and Social Committee. Furthermore she is member of the Advisory Board of the Birmingham Business School and member of the Board of “Gesellschaft für Europäische Sozialpolitik e. V. (GES)”.Previously she was Director of Social Affairs at BUSINESSEUROPE (1992-1994) and Director of the BDA’s EU-representation, which she has set up in Brussels (1990-1992). She has numerous publications in the field of European social policy and industrial relations and holds a degree in Economics from the University of Freiburg im Breisgau (Germany).
Patrick ItschertDeputy General Secretary of the European Trade Union ConfederationAt the Athens Congress in May 2011, Patrick Itschert was elected Deputy General Secretary of the European Trade Union Confederation. He is in charge of European Social Dialogue and responsible for relations with employers’ organisations. Before joining the ETUC, he was, General Secretary of the International Textile, Garment and Leather Workers’ Federation (220 affiliates, 110 countries, some 10 million members) and during 20 years General Secretary of the European Trade Union Federa-tion: Textiles, Clothing and Leather(ETUF:TCL)
Gesche JoostDigital Champion for Germany & Head of the Design Research Lab at the Berlin University of ArtsGesche Joost is Professor for Design Research at the University of the Arts Berlin. Since 2005 she has headed the Design Research Lab in cooperation with Telekom Innovation Laboratories, an institute affiliated with TU Berlin. With international partners, she developes research and teaching projects in the areas of human-computer interaction, gender and diversity aspects in technological development, as well as social sustainability and participation. Since 2014, she is Germany’s Digital Champion within the European Commission shaping the Digital Agenda.
James KanterEU Correspondent at the International New York TimesJames Kanter is EU Correspondent for The International New York Times and has been with the company since 2005. His previous experience includes four years in Southeast Asia where he was editor-in-chief of The Cambodia Daily. He later studied law and regulation as a Knight Fellow at Yale Law School, earning a masters degree. James has won awards for his reporting on markets and antitrust and he has contribu-ted to prizewinning coverage of banking scandals and the euro crisis. He received the 2009 Reporting Europe prize for an investigation of the European Emissions Trading System. He was raised in California, England and Massachusetts.
EBS 2014 SPEAKER PROFILES 91EBS 2014 SPEAKER PROFILES 90
Dave KeatingEditor of EuropeanVoice.com & Reporter at the European VoiceDave Keating is a reporter for European Voice newspaper and the editor of EuropeanVoice.com. He specialises in covering European Union energy and environment policy, and has covered EU politics for five years. Pre-viously, Dave covered finance in London, legal affairs in Chicago and US politics in Washington, DC. He is originally from outside New York City and has a bachelors degree in European history from New York Univer-sity and a masters degree in journalism from Northwestern University.
Sean KleinJournalist - Former Brussels Bureau Chief of the BBCSean Klein worked for several years as an interpreter before adding a further degree in Broadcast Journalism to his qualifications. Sean then worked for twenty years for the BBC, both as a reporter, a news produ-cer and the editor of the BBC’s Europe Today programme. He spent the last ten years based at the BBC’s Brussels bureau, firstly as the producer to the BBC’s Europe Editor, and then, for the last 4 years, as the BBC’s Bureaux Chief for Europe. Sean also managed the BBC’s coverage of the kidnapping of Madeleine McCann in Portugal; the death of Pope John Paul II; and the events leading up to and following the bailout for Greece. Sean has also worked for the BBC in the USA, Asia, Africa and Russia. Sean now runs his own media consultancy.
Philippe LambertsMember of the European ParliamentPhilippe Lamberts studied Engineering in applied mathematics, at the Ca-tholic University of Louvain. From 1987 to 2009, he worked at IBM in various business positions. He was elected in June 2009 for a first term in the Euro-pean Parliament. His political career within the Belgian green party (Ecolo) started in 1991, where he served both at the local and federal levels. As of 1999, he became more and more involved with European politics, and more specifically through the European Green Party (former European Federation of Green Parties), of which he has been the co-president since 2006.
Bernard Le MassonSenior Managing Director of Management Consulting, Health & Public Service Strategy & Transformation at AccentureBernard Le Masson is the Managing Director – Management Consulting, Health & Public Service Strategy & Transformation since October 2011. He has delivered several major management consulting engagements including the State reform program in France, the Ministry of Finance budget reform, Employment Agency merger, Universities transforma-tion and City of Paris reform. Mr. Le Masson was a member of the EU
Public Sector Innovation Expert Group, set up in 2013 by the European Commission. Since 2010 he has been a co-lead of the European Centre for Government Transformation. Mr. Le Masson’s previous role was leading our Health & Public Service Gallia Client Service Group. Mr. Le Masson joined Accenture in 1989.
Hubert ManderyDirector General of CEFICDirector General Cefic of European Chemical Industry Council Hubert Mandery (59) holds a degree in Organic Chemistry and Food Chemistry and a PhD from the Technical University of Karlsruhe. He worked for BASF from 1986 in various functions, e.g. Research, Analytics, Product Safety, International Economic Affairs and Trade Policy. From January 2007 to August 2009, he was Managing Director Business Centre South Africa and Sub-Sahara and Head of BASF South Africa. He joined Cefic (European Chemical Industry Council) in September 2009, and has been Director General of Cefic since November 2009.
Emma MarcegagliaPresident of BUSINESSEUROPE &Vice Chairman & CEO, Marcegaglia S.p.AEmma Marcegaglia is Vice Chairman and Chief Executive Officer of Marcegaglia S.p.A. President of Confindustria from May 2008 until May 2012. President of Luiss Guido Carli University from July 2010. Fur-thermore she is the President of Mita Resort. She is also in the Board of Directors of the following companies: Bracco and Gabetti Property Solutions. Since June 2003 Emma Marcegaglia has been President of Areté Onlus Foundation for the support of the activities of Vita-Salute San Raffaele. In the past she has held the following offices: President of Societé Turismo & Immobiliare, Vice President of Italia Turismo. Member of the Management Board of Banco Popolare of Italcementi and Indesit Company, Member of the Board of Directors of Finecobank. She has been Vice President of Confindustria from May 2004 until May 2008 and Ita-lian Representative in the High Level Group. She has been Vice President of Confindustria for Europe from 2000 until 2002, National President of Confindustria Young Entrepreneurs from 1996 till 2000, President of YES (Young Entrepreneurs for Europe) from 1997 till 2000, National Vice Pre-sident of Confindustria Young Entrepreneurs from 1994 till 1996. Emma Marcegaglia holds a Degree in Business Administration, with first class honours, at the Bocconi University in Milano. She has later attended the postgraduate Master in Business Administration at the University of New York. She has been awarded and named «Bocconiana dell’anno» (Best Bocconi student of the year) for the year 1996.
EBS 2014 SPEAKER PROFILES 93EBS 2014 SPEAKER PROFILES 92
Ann MettlerExecutive Director & Founder of the Lisbon CouncilAnn Mettler is executive director and co-founder of the Lisbon Council, From 2000-2003, Ms. Mettler worked at the World Economic Forum, where she last served as Director for Europe. Prior to this appointment, she was responsible for the World Economic Forum’s activities in the United States and Canada. From 1997-2000, Ms. Mettler held positions on the Governmental Affairs Committee of the United States Senate. Ms. Mettler is also a member of the World Economic Forum’s Global Agenda Council on Europe and serves on the international advisory boards of the Telefónica ‘Think Big’ initiative and the Flemish Council for Science and Innovation. In 2006, she was named a young leader by the BMW Foundation Herbert Quandt.
Alex MitchellUK President of the G20 Young Entrepreneurs Alliance Founder of the Young Brits Network
Alex Mitchell is the Founder and Director of Causarma, Co-founder and Director of the Young Brits Network, he is the current UK President of the G20 Young Entrepreneurs Alliance and he is the UK representative on the European Confederation of Young Entrepreneurs. Alex is also Co-founder and Director of Kit Us Out, a charity setup during the Lon-don 2012 Olympic & Paralympic Games. Additional roles Alex currently holds is a Leadership Mentor for the Commonwealth Secretariats Asian Alliance for Young Entrepreneurs, a Member for the Institute of Direc-tors London Committee and he is a member of the Advisory Board for Vinspired. Previous roles Alex has held have included being a trustee of Enterprise, a business representative on UK Trade and Invests Asia Task Force, and a member of the India UK JETCO.
Christian MoralesVice President & General Manager EMEA of IntelChristian Morales is an Intel vice president and general manager of Intel Europe, Middle East and Africa (EMEA). Prior to this role, Morales was Intel’s vice president of the Sales and Marketing Group and co-general manager of Asia Pacific. Before that, he was general manager of Latin America and was instrumental in helping to establish a new regional headquarters and expand the company’s regional presence throughout the continent. He joined the company in 1980 in Paris as an Intel field sales engineer and in 1983 became director for Spain and Portugal, and then moved back to Paris in senior positions to manage Western Europe channels and OEMs.
D.P. NambiarChief Human Resources Officer - Europe of Tata Consultancy ServicesDurga Prasad Nambiar, or “DP” as he is popularly known, is the Chief HR
Officer for Europe at Tata Consultancy Joining TCS’ Europe operations in 2009, he led TCS Netherlands to be ranked as a “Top Employer ICT” by the CRF Institute in 2010. During 2004-2009, he was the Global Process Head – Talent Acquisition for TCS based in Mumbai, India. Under his leadership, TCS, one of the largest private sector employers in India, was recognized as the “Recruiting and Staffing Industry Leader of the Year” for the first time in 2006 by the “Recruiting and Staffing Best in Class Awards” (RASBIC Awards). From 2000-2004, he served as the Head of Staffing for TCS in North America.
Felix Oldenburg Director Germany & Europe of Ashoka Felix Oldenburg serves as Director Germany and Europe for Ashoka, the glo-bal association of leading social entrepreneurs, with 3,000 Ashoka Fellows in 70 countries. Before joining Ashoka, Felix started an online business and worked for management consulting firm McKinsey&Company in London. As director at a political consultancy, he pioneered citizen consultations for governments and foundations, including the European Citizens’ Consulta-tions in 27 countries. He speaks and publishes on social entrepreneurship, citizen engagement, and corporate social responsibility. He studied Philo-sophy at the universities of Bonn, Tübingen and Oxford and Policy Manage-ment in Washington DC (Georgetown)
Hande Özsan BozatliPresident of the Assembly of European RegionsAs Vice-President of Istanbul Provincial Council, Hande Özsan Bozatli was first elected to AER as President of the Committee for Culture, Education and Youth, where she strongly supported youth issues, such as employability and mobility. In 2013, she became President of the AER. Since then she has driven the interests of AER and promoted the regional dimension in Europe. She is an outspoken supporter of greater dialogue between the regions from EU and non-EU countries, regional democracy, subsidiarity and the link between regions and businesses.
Kris PeetersMinister-President of FlandersKris Peeters started his career in politics in 2004, when he was appoin-ted as Minister for Public Works, Energy, Environment and Nature in the Government of Flanders. In 2007 he became Minister-President of the Government of Flanders, which he remained after the regional elections of 2009. Within the government, he is also responsible for Economy, Foreign Policy, Agriculture and Rural Policy. Before moving to politics, Kris Peeters built a strong career in the private sector, most notably within UNIZO, the Organisation of Self-Employed and SMEs. Within that organisation he successively held the positions of Counsellor on Fiscal Matters, Director of the Research Department, Secretary General and Managing Director.
EBS 2014 SPEAKER PROFILES 95EBS 2014 SPEAKER PROFILES 94
Stephen PickfordSenior Research Fellow at Chatham HouseStephen Pickford is a Senior Research Fellow at Chatham House in Lon-don. He was Managing Director for European and international finance at the UK Treasury until 2010, and from 1998 to 2001 he was the UK’s Executive Director at the IMF and World Bank.
Xavier Prats MonnéDeputy Director-General for Education and Culture at the European CommissionXavier Prats Monné is the Deputy Director General for Education at the European Commission (DG EAC) since January 2011. He is the European Commission representative in the Governing Board of the European Ins-titute for Innovation and Technology (EIT). From 2007 to 2010, he was Director for employment policy, his main policy briefs have been the establishment of the EU Common Principles of Flexicurity, the creation and negotiation of the European Globalisation Adjustment Fund, the EU «New Skills for New Jobs» initiative on skills and labour market fore-casting. He was one of the five founding members of the EC’s Impact Assessment Board, reporting to the President of the European Com-mission. He previously served as Director of the European Social Fund; as Deputy Head of Cabinet of the EC Vice-President for international relations; as Advisor of the EC Commissioner for Regional policy; and as Assistant to the Spokesman of President Jacques Delors.
David RennieVice-President of Nestlé EuropeDavid Rennie is Vice President - Zone Europe, based at Nestle’s global HQ in Vevey, Switzerland. As Managing Director of Nestlé Confectionery (UK&I), he was responsible for a £900M business with 2000 employees in 5 locations. David joined Nestlé in 2005 from Procter & Gamble. In his 16 years with P&G, David worked in the UK, before taking on international roles in Brussels developing and launching two new global brands, Fe-breze and Swiffer. In his last assignment before joining Nestlé, David ran the Western European Dish and Air Care businesses based in Geneva. He was born in Glasgow and graduated of Glasgow University. He is a mem-ber of the Global Scot network and a Board member of the British/Swiss Chamber of Commerce. Education : Master of Arts in History & Politics.
Didier ReyndersDeputy Prime Minister and Minister for Foreign Affairs of BelgiumA father of four, Didier Reynders was born in Liège on 6th August 1958. In 1981, he obtained a degree in law at the University of Liège. Guest lecturer at the universities of Liège and Louvain, he has never really left the academic life. After presiding the Belgian railways and the Belgian Airways Agency, he was elected Deputy Chairman of the PRL (Liberal
party), before becoming a Member of Parliament in 1992. On 12th July 1999, he became Minister of Finance and, on 18th July 2004, (concur-rently) Deputy Prime Minister. He was Chairman of the Mouvement Ré-formateur (party alliance) from 11th October 2004 until 14th February 2011. He is Deputy Prime Minister, Minister of Foreign Affairs, Foreign Trade and European Affairs since 6th December 2011.
Jeremy RifkinEconomist and WriterJeremy Rifkin is the author of ‘The Zero Marginal Cost Society: The Inter-net of Things, the Collaborative Commons, and the Eclipse of Capitalism,’ ‘The Third Industrial Revolution’ and ‘The Empathic Civilization: The Race to Global Consciousness in a World in Crisis’. Mr. Rifkin has been an advisor to the European Union since 2002. In that capacity, he is the principle ar-chitect of the Third Industrial Revolution. The Third Industrial Revolution was formally endorsed by the European Parliament in 2007 and is now being implemented by various agencies within the European Commission as well as in the 27 member-states. Mr. Rifkin is also the founder and chair-person of the Third Industrial Revolution Global CEO Business Roundtable. Mr. Rifkin’s global economic development team is the largest of its kind in the world and is working with cities, regions, and national governments to develop master plans to transition their economies into post- carbon Third Industrial Revolution infrastructures. Mr. Rifkin is a senior lecturer at the Wharton School’s Executive Education Program at the University of Pennsylvania—the world’s #1 ranked business school.
Mary RitterCEO of Climate-KICMary Ritter has had extensive experience in senior management at Imperial College London, and is currently Emeritus Professor of Immu-nology. She held the posts of Pro-Rector for Postgraduate Affairs (2004-2005, Pro-Rector Postgraduate and International Affairs (2005-2007) and Pro-Rector for International Affairs (2007-2011). She has several patents and licences arising from her research as an immunologist. Mary was involved with the Climate-KIC from the beginning of project development both locally within Imperial College London and also at pan-KIC level. She was a member of the winning 3-person Climate-KIC team who attended the EIT Hearings in Budapest on 16 December 2009, and following that was a member of the founding Governing Board, and subsequently Vice Chair (Education). In December 2010, upon resigna-tion of the CEO, she was asked to become Interim CEO and in April 2011 was appointed to the substantive post of CEO. Since December 2010, she has overseen a major simplification project for Climate-KIC. In 2014, Mary was appointed Officer of the Most Excellent Order of the British Empire for services to scientific research and innovation.
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Daniel SanchezGeneral Partner at Nauta Capital VC PartnersMember of the Venture Capital Platform Council of EVCADaniel Sanchez has been involved with Nauta Capital since 2004 as one of the founding partners. He is the partner responsible for Operations and Internal Management. He has formed part of the Board of Direc-tors of several portfolio companies, is a member of the Board at Ascri (Spanish Private Equity and Venture Capital Association) and is a mem-ber of the Venture Capital Platform at EVCA (European Venture Capital Association). For 10 years, he was a mergers and acquisitions consultant at Alpha Corporate. Following that, he was General Manager of Taurus, a consumer electronics firm engaged in small electrical appliances. He has worked as an assistant professor and collaborator at ESADE in the areas of Finance and Internationalization of the Company. Daniel holds a degree in Business Sciences and an MBA from ESADE as well as an MBA with ‘High Honours’ from the University of Chicago.
Luisa SantosDirector for International Relations at BUSINESSEUROPELuisa Santos is Portuguese and has a law degree (Catholic University Porto-Portugal) and an International Management Degree (Porto Uni-versity- School of Economics). Until 2003, she was Director of Interna-tional Relations of APT–Portuguese Textile and Clothing Association and teacher at EGP – Oporto Management School. During 2003-2009, she was Member of the Executive Council of “Riopele-Têxteis, S.A.”(one of the leading Textile Fashion companies in Portugal) responsible for International Partnerships and Outsourcing (2003-2009). She was also Chief Responsible for a Joint-Venture Project in India between “Riopele-Têxteis, S.A.” and a local Partner (2007-2009). From 2009 till November 2013, she was Trade and Industry Manager at Euratex-European Apparel and Textile Confederation and also Administrator in CITH- Centre for Tex-tile and Clothing Intelligence. Today, she is Director of International Rela-tions at BUSINESSEUROPE and a Member of the TTIP Advisory Group.
André SapirSenior Fellow at BruegelAndré Sapir is Senior Fellow of Bruegel and Professor of Economics at the Université Libre de Bruxelles (ULB), where he holds a chair in Interna-tional Economics and European Integration at the Solvay Brussels School of Economics and Management. He also serves as Chair of the Advisory Scientific Committee and a voting member of the General Board of the European Systemic Risk Board (ESRB). From 2005 to 2009 he was mem-ber of the Economic Advisory Group to European Commission President José Manuel Barroso. Previously, he worked 12 years for the European Commission, first serving as Economic Advisor to the Director-General for Economic and Financial Affairs, then as Economic Advisor to Pre-
sident Romano Prodi and Executive Director of his Economic Advisory Group. He was the Chairman of the High-Level Study Group appointed by President Prodi that produced the 2003 report “An Agenda for a Growing Europe”, known as the “Sapir Report”.
Holger SchmiedingChief Economist at Berenberg BankDr Holger Schmieding is Chief Economist at Berenberg Bank in Lon-don. Before joining Germany’s oldest private bank in October 2010, he worked as chief Economist Europe at Merrill Lynch, Bank of America and at Bank of America-Merrill Lynch in London. Having studied economics in Munich, London and Kiel, he holds a doctorate from the University of Kiel. Before taking up his first role as financial market economist in 1993, he also worked as a journalist at «Westfälische Nachrichten» in Germany, as head of a research group on east-central Europe at the Kiel Institute of World Economics and as a desk economist at the Internatio-nal Monetary Fund in Washington, DC. In a systematic comparison of the accuracy of German forecasts since 2002, Financial Times Deutschland has repeatedly awarded top honours to Dr Schmieding, for instance as “forecaster of the Year” in 2011.
Madi SharmaUK Member of Employers’ Group of the European Economic and Social CommitteeMadi Sharma is an Entrepreneur who founded and runs the Madi Group, a group of International private sector & not for profit companies, and NGOs. She is also a member of The European Economic and Social Com-mittee in Brussels. Madi is a public speaker internationally, particularly in the field of entrepreneurship, female entrepreneurship, diversity; gender balance and her passion for corporate social responsibility CSR.
Frédéric Simon Editor & Publisher of EuroActivFrédéric Simon is publisher and editor of EurActiv.com. He joined EurActiv in 2004 as a reporter to cover some of the EU’s most heated policy debates such as the REACH regulation on chemicals, energy libe-ralisation, and the emissions trading scheme. In his current position, he oversees the editorial and technical development of EurActiv while continuing to write about EU affairs with a particular focus on economic and environmental issues. He is also Brussels correspondent for France 24, the 24/7 international TV channel. He graduated in journalism from Brussels University (ULB) in 1998 and holds a Master’s degree in EU poli-tics from the Institut d’Etudes Européennes (IEE) in Brussels.
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Michèle SioenPresident of Federation of Entreprises of Belgium (FEB) & CEO of Sioen IndustriesMichèle Sioen has been the Chief Executive Officer of Sioen Industries NV since 2005 and its Managing Director since March 22, 2005. Mrs. Sioen has been the President of Febeltex Bruxelles-Wallonie since 2001 and also serves as the President of the social board. She is permanent representative of MJS Consulting bvba. She served as an Head of Coating Division of Sioen Industries NV. Since 1988, Mrs. Sioen started her career at Atoll (IT-sector). She served as the Chairman of Fedustria until 2010. She served as Deputy Chairman of the FEB. She has been an Independent non-executive Director of D Ieteren NV since May 26, 2011. Mrs. Sioen has been an Executive and Non-Independent Director at Sioen Industries NV since 1990. She served as a Director at Belgacom SA since 2006; and Independent Director of ING Belgium SA/NV since May 2011. She serves as a Director of various other companies. Mrs. Sioen holds a Degree in Economics and several Post-university Degrees.
Robert-Jan SmitsDirector-General for Research and Innovation at the European CommissionRobert-Jan Smits is Director-General of DG Research and Innovation (RTD) at the European Commission. His previous assignment was Deputy Director-General of DG JRC. Before that Mr. Smits was Director for the European Research Area: Research Programmes and Capacity at DG RTD. Mr. Smits is chairing several high-level committees such as European Re-search Area Committee (ERAC) and the Steering Committee of the ERC (ERCEA). Mr. Smits has been instrumental in the development of several policy initiatives in the field of European science and innovation policy. He has degrees from Utrecht University in The Netherlands, Institut Uni-versitaire d’Hautes Etudes Internationales in Switzerland and Fletcher School of Law & Diplomacy in the United States of America.
Frederico SteinbergSenior Analyst at the Elcano Royal Institute & Professor of Political Economy at the Universidad Autónoma of MadridFederico Steinberg is Senior Analyst at the Elcano Royal Institute and Pro-fessor of Political Economy at Madrid’s Universidad Autónoma. He holds a Ph.D. in Economics from the Universidad Autónoma, an MSc in Politics of the World Economy from the London School of Economics and a Master in International Affairs from Columbia University. Between 2002 and 2004 he was involved in a variety of development projects for the World Bank as a consultant in Washington DC, Ghana and Bolivia, as well as at the Executive Office of the Secretary General at the United Nations headquarters in New York. He also teaches regularly at a number of Master´s degrees, including IE business school and ICADE. He is also a frequent contributor to Spanish media, and has been invited to deliver speeches in more than ten countries.
Larry StonePresident of Group Public & Government Affairs at British TelecomLarry Stone is President, Group Public & Government Affairs at BT. He is a member of BT’s Senior Leadership Team and chairs BT’s Learning & Skills Steering Group. He was Group Company Secretary from 2002-8. Larry was a Trustee of the BT Pension Scheme during that period, and a member of Lon-don Stock Exchange Primary Markets Group. Larry is on the Boards of Transat-lantic Business Council and British American Business; and the Advisory Board of the European Policy Centre (EPC). He is on the Global Agenda Council on the Future of Government of the World Economic Forum. He has been Hono-rary Colonel of 81 Signal Squadron in the British Army Reserve since 2006. Before that Larry worked in Brussels and Tokyo for nearly a decade. Larry has degrees in Law and in Communications Policy. He is a member of the Japan Society and of the Honourable Artillery Company in the UK.
Hannes SwobodaPresident of S&D Group in the European ParliamentHannes Swoboda was elected as President of the S&D - Socialists and Democrats Group in the European Parliament - in 2012. As a staunch pro-European and a dedicated member of the Social Democratic Party in Austria (SPÖ), he joined the European Parliament right after Aus-tria’s accession to the EU and was the leading candidate of the SPÖ in following elections (2004, 2009). He was the rapporteur of countless reports. Through his regional focus on South-East Europe, Central-Asia and Russia and his steady contribution to the fight against political extremism and promoting minority rights, Swoboda is considered to be very experienced in the field of European integration. He served as a vice-president of the S&D. During 14 years representing the interests of employees in the Vienna chamber of labour and during nine years he served as well in the Vienna Assembly and Municipal Council.
Tuula TeeriPresident of Aalto UniversityProfessor Tuula Teeri was appointed the first President of Aalto Universi-ty in April 2009. Tuula Teeri earned an MSc degree in Molecular Genetics in 1981 and a PhD degree in 1987 from the University of Helsinki. She held various research and leadership positions at VTT Technical Research Center of Finland during 1980-1996. She is currently Board member of the Technology Academy of Finland, Finnish Business and Policy Forum and the Research Institute of Finnish Economy, Universities Finland UNIFI as well as the European Science Business Board. Tuula Teeri is a member of the Royal Swedish Academy of Sciences, the Royal Swedish Academy of Engineering Sciences, Technology Academy Finland and the Swedish Academy of Technology in Finland. She is also cofounder of SweTree Technologies.
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Paola Testori-CoggiDirector-General for Health and Consumers at the European CommissionPaola Testori Coggi has been Director General in the Directorate-Gene-ral for Health and Consumers of the European Commission since April 2010. In July 2007 she became Deputy Director General for Health and Consumers. Since 2000, she is Director for the Safety of the food chain. She was previously Advisor for consumer health in the Cabinet of Commissioner Emma Bonino. Paola Testori Coggi joined the European Commission in 1983 in the Directorate-General for Environment where she worked until 1989 in the field of the control of dangerous chemicals and industrial risks. Afterwards, she served as Member in the Cabinet of the Vice-President of the European Commission, Filippo Maria Pandolfi. She also worked in the EU Joint Research Centre. Paola Testori Coggi is a biologist from the University of Milan, Italy.
Thomas TindemansCEO of H&K StrategiesThomas Tindemans is a Belgian national with almost 20 years experience in EU Public Affairs and communications. He has a proven track record of advising corporate, government and NGO clients on their public and corporate affairs strategies, including legislative procedures and politi-cal developments in the EU institutions and the Member States. Thomas is CEO of H&K Strategies Brussels and global co-head Public Affairs of Hill&Knowlton Strategies. From 1994 To 2010, Mr. Tindemans was head of the Public Affairs practice at renowned law firm White & Case. Thomas Tindemans is a guest lecturer on EU lobbying and interest representa-tion at various academic institutions in Europe.
Dimitris TsigosPresident of YES - European Confederation of Young EntrepeneursDimitris Tsigos is the President of YES – European Confederation of Young Entrepreneurs, the Brussels-based organization representing young entrepreneurs of the European Union. YES also represents the EU at the G20 Young Entrepreneurs’ Alliance. An Athens-based serial tech entrepreneur and early stage investor, he also is the Founding Chairman of the Hellenic Start-up Association and a Board Member at EBAN – The European Trade Association of Business Angels, Seed Funds and other Early Stage Market Players. Having co-founded Virtual Trip, the first student start-up in Greece, and then co-founded or invested in a dozen of high-tech companies, he currently is the CEO of StartTech Ventures.
Gunter UytterhoevenDirector Marketing Communication, Campaigns & Channels, BNP Paribas FortisGunter Uytterhoeven heads the marketing department responsible for communication, distribution channels and campaigns. Previous the BNP Paribas Fortis, Gunter worked for The Boston Consulting Group, where he lead a variety of strategic projects across industries like airlines, bre-weries, pharma and mainly bank & insurance. Gunter started his career in 1996 at KBC, where he held various positions from branch to payment processes auditing. Gunter holds a Vlerick MBA and a Masters degree as Commercial Engineer from the Catholic University of Leuven.
Diego ValianteHead of Capital Markets of the Centre for European Policy Studies (CEPS)Diego Valiante, Ph.D. is the Head of Capital Markets at the Brussels-based and independent think-tank, the Centre for European Policy Stu-dies (CEPS). On top of his two degrees in Business economics and Law & Economics (both summa cum laude), Diego holds a Ph.D. from LUISS Uni-versity and a joint LL.M. from Bologna and Hamburg universities, both in Law and Economics. He was recently Rapporteur of an international Task Force of experts and regulators on price formation in commodities markets. In 2013, Diego has advised the Qatar Central Bank and Finan-cial Markets Authority on the restructuring of the national financial framework. In 2011, Financial News (Dow Jones) listed him among the “Top 40 Rising Stars in Trading and Technology” under the age of 40. Guy VerhofstadtPresident of ALDE Group in the European ParliamentDoctor of Law (1975). National chairman, Young VLD (1979-1981); natio-nal chairman, PVV (1982-1985); national chairman, PVV (1989-1992); national chairman, VLD (1992-1995); Minister of State (since 1995). National chairman, PVV (1997-1999); interim national chairman, Open VLD (since 2009). Member of Ghent City Council (1976-1982). Member of Ghent City Council (2007-2009). Member of the House of Represen-tatives (1978-1995); Member of the Senate (1995-1999). Deputy Prime Minister and Minister for the Budget, Scientific Research and the Plan (1985-1988). Prime Minister (1999-2008). President of the EU Council (second half-year)(2001). Vice-Chair of the Supervisory Board of APG-Nederland (2009). Grand Cordon of the Order of Leopold.
EBS 2014 SPEAKER PROFILES 102 EBS 2014 PARTICIPANT LIST 103
PARTICIPANT LIST
Daniela VincentiEditor-in-Chief of EurActiv.comDaniela Vincenti is editor-in-chief at EurActiv.com. She joined EurActiv in 2008 as parliamentary editor. She worked as a journalist for more than 20 years in Italy, the United States and Germany, where she was the financial correspondent for Italian daily Il Messaggero. Upon her arrival in Brussels in 2002, she developed the communication activities of the Platform of European social NGOs (Social Platform) and in 2007 joined Paris-based think-tank Notre Europe to promote the first pan-European deliberative poll (Tomorrow’s Europe). She was educated at the Sorbonne in Paris and Columbia University’s Graduate School of Journalism in New York.
Marcus WeldonChief Technology Officer of Alcatel-Lucent of President, Bell LabsMarcus Weldon is President of Bell Labs and Corporate Chief Technology Officer. In 1995, he joined the Physics Division at AT&T Bell Labs as a post-doctoral researcher, before becoming a Member of Technical Staff in the Optical Materials Division. He won a series of scientific and engineering society awards for his work on electronic and optical materials.
Fiona WilkinsonChief Communications Officer, VISAFiona Wilkinson leads Visa Europe’s Corporate Communications function and has spent more than thirty years in the card payment industry. She is responsible for protecting and enhancing Visa Europe’s reputation amongst all of its stakeholders, advising its CEO and board of directors. She has held a variety of pan-European marketing, communication and sales roles. These include periods as head of Visa EU’s acceptance team and General Manager of Visa UK. She is a member of the CBI’s London Regional Council, member of the BITC Action on Economic Renewal lea-dership team, member of PRCA Council, and UK co-ordinator for EACD (European Association of Communication Directors).
José Zurstrassen Chairman MyMicroInvestJosé Zurstrassen is a successful serial entrepreneur. First of all he set up and launched Skynet, a internet service provider. The company grew rapidly and was bought by Belgacom 2 years later. Then José founded Keytrade: an online broker service. José succeeded in bringing the com-pany to a scalable size by floating in on Euronext. Afterwards, he trans-formed Keytrade into a bank and finally sold it to Crédit Agricole a few years later. Passionate about start up and venture capital, José became a very active and famous business angel. His expertise and help is sought in order to challenge business model, manage growth challenges, create customised financial structure and solve technological issues.
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A
Dafydd Ab Iago Argus Media
Faig Abbasov European Parliament
Berik Abdushev Ambassador / Diplomat
Embassy of Kazakhstan to Belgium
Werner Abelshausen Director
Febelfin
Olga Abramczyk European Commission
Mia Abramsson The swedish representation to EU
Marcello ACCORSI Director
FEDERCHIMICA
Paul Adamson E!Sharp
Renato Addis Adviser / Consultant
EPPA
Prieur Adeline Marketing a Manager
International Society for Prosthetics
and Orthotics
Constanze Adolf Director
Green Budget Europe
Vladimir Afenliev Director
SOPHARMA AD
Alexandre Affre Director
BUSINESSEUROPE
Necib Afsarata College of Europe
Smolak Agata In-house Public Affairs
European Parliment
Brian Ager European Round Table of Industrialists
Greta Agius Ambassador / Diplomat
Permanent Representation of Malta to the EU
Maria Pilar Aguar Fernandez European Commission
Ludovic Aigrot In-house Public Affairs
NASDAQ OMX
Milorad Ajder Director
Ipsos
Mussa Akhmedov eunews.az
Yilmaz Akkoyun Adviser / Consultant
European Commission
Alisa Akutsina College of Europe
Najeem Al Abri Ambassador / Diplomat
EMBASSY OF THE SULTANATE OF OMAN
Heureux Alain Founder
Interactive Advertising Bureau
Flausch Alain Secretary General
International Association of Public Transport
Beaumont Alain Member
Maison des Associations Internationales
de Looz-Corswarem Alain Member
Maison des Associations Internationales
Laura Albero EU Commission
Gagliarducci Alberto European Commission
Tanja Albreht European Commission
Paola Albrito Head
United Nations Office for Disaster Risk Reduc-
tion (UNISDR)
Richard Alcorn European Commission
Romana Alecse Academics
EC
Bartosz Aleksandrowicz Ambassador / Diplomat
Permanent Representation of Poland to the EU
Cortese Alessandro CEO
European Society for Radiation and Oncology
Eleni Aristea Alevizou Academics
Freie Universität Berlin
Schubert Alexander Executive Director
European College
of Neuropsychopharmacology
Tietz Alexander Adviser / Consultant
European Parliament
Dechaumont Alexandre PR Director
Euractiv
Laura-Maria Alexandroiu European Commission (EACEA)
Dan Alexe Journalist
New Europe
Mohammed Alhumaimidi Ambassador / Diplomat
Embassy of Iraq
Amir Ali Fuji official machines fze
Emin Aliyev Adviser / Consultant
Independent Consultant
Martine Allaire Member federation of BUSINESSEUROPE
Orange Corporate
Sophie Allaux Izoard Adviser / Consultant
Planet Labor
EBS 2014 PARTICIPANT LIST 107EBS 2014 PARTICIPANT LIST 106
James Allen Member federation of BUSINESSEUROPE
Confederation of British Industry
Carlos Almaraz In-house Public Affairs
PMI
Esthel Almasi Secretary
BUSINESSEUROPE
Efrain Altamirano-Sanchez imec
Guillaume Alvarez Senior Vice President EMEA
STEELCASE
Millard Amanda Event Manager
International Wool Textile Organisation
Marc Amblard Director
EFQM
Chantal Ambord European Commission
Gerardo Ambrosecchia European Commission
GRIGORE Ana-Maria European Commission
Duval Anastasia Strategy & Community Manager
MCI
Adriana Anchidin Director
JADE - European Confederation of Junior
Enterprises
Berényi Anda Adviser / Consultant
KPMG
Cornelis Andre Membership Management Services
International Stereotactic Radiosurgery
Society
Langley Andrew European Commission
Nick Andrews C-level / Member of the board
FleishmanHillard
Pavel Andreyeuski Director
LLC Nerdico
Laurent Andrianne Solvay brussel School
Michel Andrieu C-level / Member of the board
EUREKA
Bianca Anechitei Adviser / Consultant
Independent
Antoaneta Angelova-Krasteva European Commission
Tilman Anger European Parliament
Dominique Anglade CEO
Montr
Sieg Anke Solvay Business School
Buonocore Annadora Account Manager, Brussels Complex
Starwood Hotels & Resorts
Claes Anne Director
Brussels International
De Smet Anne Momentum
Piette Anne-Francoise Director Marketing & Business Development
International Association of Public Transport
Halmes Annik Account Manager
Palais des Beaux-Arts / BOZAR
Dora Antal Adviser / Consultant
European Parliament
Borg Micallef Antoine ThinkYoung
Massimo Antonarelli Director
Societa Cattolica di Assicurazioni
Pezzini Antonello Member federation of BUSINESSEUROPE
Confindustria IT
Giovanni Antonietti Director
Tenarisdalmine
Garcia Del Riego Antonio Director
Banco Santander
Tom Antonissen Adviser / Consultant
EUreSupport
Jean-Mertens Antony Director of Business Development
Square-Brussels Meeting Centre
Carlos Appelgren Balbontin Ambassador / Diplomat
Embassy of Chile in Brussels and Mission
of Chile to the EU
Christian Ardhe Adviser / Consultant
Heimdal Europe
Javier Arias Director
BBVA
Loic Armand C-level / Member of the board
L’Oréal France
Alfred Armaos Key Account Director HVAC & R EMEIA
LENNOX/HEATCRAFT
Robert-Trausti Arnason Adviser / Consultant
SA Confederation of Icelandic Employers
Fabio Aromatici Director
Assocalzaturifici
EBS 2014 PARTICIPANT LIST 109EBS 2014 PARTICIPANT LIST 108
Davide Arosio ThinkYoung
Georg Arthold Member federation of BUSINESSEUROPE
BUSINESSEUROPE
Patrick Artiel Head of Sales Benelux
Brussels airlines
Lilit Arzoyan Academics
College of Europe
Ken Ash Director
OECD
Lynn Asselman FEB
Iliyana Atanasova Ambassador / Diplomat
Permanent Representation of the Republic
of Bulgaria to the European Union
Nick Au Yeung Assistant Director (Media),
Chief Executive’s Office
Hong Kong Special Administrative Region
Eric Audoin Chief Executive Officer
AMERICAN EXPRESS VOYAGES France
Marie Audren In-house Public Affairs
Tom Auwers C-level / Member of the board
Directeur-generaal
Dilek Aydin Adviser / Consultant
TUSIAD-Turkish Industry
and Business Association
Boris Azais Director Public Policy Europe and Canada
MSD
Amine Azizi Adviser / Consultant
Dimension data
Samira Azzam Accenture
B
Ashish Babu In-house Public Affairs
Tata Consultancy Services
Kenneth Backg Vice-President
Norbotten County Council
Cristian Badescu Ambassador / Diplomat
Permanent Representation of Romania
to the EU
Mayssa Badr Burson-Marsteller
Nikolaas Baeckelmans Director
ExxonMobil
Jean Baeten FEB
Damien Bailly CEO Europe
Baxter
Fran Bailly Vice Chairman
EEC
Cristina Baizan Edge Coordinator, Committee 1
AER
Jerome Bandry In-house Public Affairs
Caterpillar
Martin Banks Brussels based journalist
Matteo Francescom Bannerman C-level / Member of the board
AESI
Daniel Baptista Ambassador / Diplomat
Permanent Representation
of Portugal to the EU
Fabrizio Barbaso Director
European Commission
Eleonore Barbiaux Adviser / Consultant
BUSINESSEUROPE
Laura Barbici Ambassador / Diplomat
Permanent Representation Romania
Colin Barker First Secretary, Trade and Economic Policy
Mission of Canada to the European Union
Jean-Marc Barki Sealock
Michel Barnier European Commission
Aida Barquero Gregori Adviser / Consultant
IPC
Tom Barrett Member federation of BUSINESSEUROPE
Confederation of British Industry (CBI)
Alessandro Bartelloni EUROPIA
Alexander Barth European Commission
Julie Barth Head of administration and Events
European Vending Association
Hugh Barton-Smith Independent Consultant
Bartlomiej Barwicz Academics
UW
Giuditta Bassous Adviser / Consultant
ThinkYoung
Alfredo Bastianelli Ambassador / Diplomat
Embassay of Italy to the Kingdom of Belgium
Victoria Bataclan Ambassador / Diplomat
EMBASSY/MISSION OF THE PHILIPPINES
EBS 2014 PARTICIPANT LIST 111EBS 2014 PARTICIPANT LIST 110
Katherine Batanova Adviser / Consultant
Incubator Europe
John Battersby Adviser / Consultant
Brand South Africa
Eva Luise Bauer Adviser / Consultant
Steltemeier & Rawe
Leo Baumann In-house Public Affairs
Nokia
Aurelie Beauvais French Union of Electricity
Nani Beccalli-Falco Senior Vice President,
President and CEO of GE Europe
GE
Thomas Becker Director
European Wind Energy Association
Lode Beckers C-level / Member of the board
LOBO NV
Marlène Beco Advisor
Cabinet of Deputy Prime Minister
Chris Beddoes CONCAWE / EUROPIA
Dennis Beel C-level / Member of the board
Accenture
Benedicte Bejm-Mayer Member federation of BUSINESSEUROPE
MEDEF
Joanna Bek Ambassador / Diplomat
Polish PERM REP
Niels Bekkhus EFTA
Marc Bell Adviser / Consultant
DG ECHO
Oliver Bell C-level / Member of the board
Norsk Hydro
Chiara Bellani European Chemical Regions Network
Olivier Belle Représentation permanente de la Belgique
auprès de l’UE
Flavio Bello Permanent Representation of Greece
Marcello Beltrami Piaggio Adviser / Consultant
European Commission
Nawel Benaisa Academics
VUB
Ivo Benatov European Commission
Szonja Bender HCCI
Eliot Bendinelli ThinkYoung
Sophia Bengtsson Member federation of BUSINESSEUROPE
Confederation of Swedish Enterprise
Claes Bengtsson Member of the Cabinet
of European Trade Commissioner
European Commission
Liam Benham In-house Public Affairs
IBM
Marie Armelle Benito Assistant Director EMEIA Marketing
EY
Tim Bennett C-level / Member of the board
Trans-Atlantic Business Council
Bettina Benzinger EACEA
Christian Berardis Adviser / Consultant
European Banking Federation
Erik Bergelin Director
ACEA
Pierre-Olivier Bergeron Director
The Brewers of Europe
Erik Berggren Senior Adviser
BUSINESSEUROPE
Jonas Berggren Member federation of BUSINESSEUROPE
Confederation of Swedish Enterprise
Anne Bergman-Tahon Director
Federation of European Publishers
Vyacheslav Berheznyy Counselor to the Head of the Regional Council
Dniepopetrovsk Regional Council
Manuel Berlogea Adviser / Consultant
European Parliament
Giannino Bernabei EESC
Karin Bernadotte Vice President Policy/governement relations
MSD
Vasco Bernardi Adviser / Consultant
European Commission
Elisabetta Bernardini Meetings & Conventions Advisor
VisitBrussels
Serge Bernasconi C-level / Member of the board
MedTech Europe, Eucomed, EDMA
Magnus Berntsson Vice-President
Vastra G
Bruno Berthon C-level / Member of the board
Accenture
Marc Bervoets C-level / Member of the board
Accenture
Carlotta Besozzi Director
European Disability Forum
EBS 2014 PARTICIPANT LIST 113EBS 2014 PARTICIPANT LIST 112
Capucine Beunes-Devauze Director
ACQUEAU
Markus Beyrer C-level / Member of the board
BUSINESSEUROPE
Petra Beyrer BUSINESSEUROPE
Christos Bezirtzoglou European Commission
Ilkem Bicakli College of Europe
Marc Billant ArcelorMittal
Philippe Biltiau Chairman Masters Programmes
Université Libre de Bruxelles
Florence Bindelle Executive Director
Yannick Binvel European Head of Korn Ferry Industrial Practice
KORN FERRY
Reifgerste Birgit Administration Manager
PostEurop AISBL
Katarzyna Bitka Academics
College of Europe
Karoline Bjorklund Member federation of BUSINESSEUROPE
Confederation of Norwegian Enterprise - NHO
Sarah Black Adviser / Consultant
Innovative Medicines Initative
Petr Blizkovsky Director
Council of the European Union
Liliane Bloem Ambassador / Diplomat
SPF, Commerce extérieur
et Coopération au Développement
Teodora Boarta ThinkYoung
Dirk Bochar FEANI
Dick Boeckx Director
FMP+
Jerome Boesch Sales Manager
Square-Brussels Meeting Centre
Victoire Boissier Chief Financial Officer
Louvre-hotels
Sandra Boldrini Adviser / Consultant
cdH/BE
Thomas Bols Adviser / Consultant
FTI Consulting
Margarida Bolzer Adviser
BUSINESSEUROPE
Andrea Bonetti In-house Public Affairs
Federchimica
Fabio Bonfanti C-level / Member of the board
Accenture
Nadine Bongaerts Kairos Society
Didier Boniface Dikolo Adviser / Consultant
Independent Consultant
Stephanie Bonin C/O ERCEA
Luc Bontemps C-level / Member of the board
Febiac
Patrick Bontinck CEO
Brussels Convention Bureau, VISITBRUSSELS
Astrid Borasi European Commission
Ursula Bordas Adviser / Consultant
GPlus Europe
Bram Borgman Member federation of BUSINESSEUROPE
VNO-NCW
Philippe Borremans Executive Manager International
Group S
Matteo Carlo Borsani Adviser / Consultant
Confindustria - Delegazione presso l’UE
Lukas Bortel Policy Officer, DG MARKT
European Commission
Simone Boselli Adviser / Consultant
Hill+Knowlton Strategies
Michael Boseret Chamber of Commerce Belgium-Luxembourg
- Colombia
Vincent Bosmans Sponsorship Coordinator
AER
Herve Bosquet Director
Brussels Convention Bureau, VISITBRUSSELS
Gabriella Bossman ThinkYoung
Dirk Bosteels Director
AECC
Laure Botella Assembly of European Regions
Szebeny Botond Secretary General
PostEurop
Peter Botschek Director
Cefic
Mohamed Amine Boudhiba College of Europe
Maxime Bouillard Adviser / Consultant
European Commission
Abderrahim Boukellouda Academics
College of Europe
Charles Bourgault In-house Public Affairs
Suez Environnement
EBS 2014 PARTICIPANT LIST 115EBS 2014 PARTICIPANT LIST 114
Jean-Pierre Bourguignon C-level / Member of the board
European Research Council
Sofia Bournou Adviser
BUSINESSEUROPE
Louis-Marie Bouthors COM CE
Frederic Bouyges EUREKA Secretariat
Andrew Bower European Commission
Hande Bozatli President
AER
Oliver Braunschweig Member federation of BUSINESSEUROPE
Economiesuisse
Alexandre Brecx Coordintaor, AER Community
AER
Carmen Breeveld Director
Carmen Breeveld
Nicerine Bres Adviser / Consultant
Marsh
Catherine Brett Adviser / Consultant
Innovative Medicines Initative
Christopher Breyel Senior Manager Membership Services
Eucomed
Laurent Brihay Executive Director
Press Club Brussels
Stéphanie Brochard In-house Public Affairs
ERDF
Julie Brochier SNC-Lavalin
Sascha Brose EU CoR
Alexis Brouhns Director
Solvay
Morgan Brown Ambassador / Diplomat
EMBASSY OF THE REPUBLIC OF GHANA
Stella Brozek-Everaert Adviser / Consultant
Cabinet DN
Philipp Brüchert Communications Public Affairs
& Regulatory Europe
MasterCard
Julien Brugerolle Adviser / Consultant
European Commission
Véronique Bruggeman Adviser / Consultant
Milieu Lts
Toni Brunet Director
Abertis
Andreas Brunsgaard Member federation of BUSINESSEUROPE
The Confederation of Danish Industry
Elena Bryan Ambassador / Diplomat
US Mission to the EU
Kristina Budryte Adviser / Consultant
Hume Brophy
Moran Buganim-Gold Ambassador / Diplomat
Mission of Israel to the EU
Jacques Bughin Director
McKinsey & Company
Tim Buiting In-house Public Affairs
Neth-ER
Bernard Bulcke European Commission
Richard Bullard Adviser / Consultant
APCO Worldwide
Annadora Buonocore Account Manager, Brussels Complex
Starwood Hotels & Resorts
Kathleen Burkhardt Academics
College of Europe
Laurent Burton Head of Office & Communication
Cabinet of the Prime Minister of Belgium
Antonio Buscardini Press & Communication Officer
AER
Mireille Busson Director
European Commission
Emilie Butaye Adviser / Consultant
Fédération de l’Industrie du Verre
Hrvoje Butigan Official Representative in Brussels
Karlovag Region
Dominique Buysschaert C-level / Member of the board
payfair
Bart Buysse Member federation of BUSINESSEUROPE
VBO
Julie Bynens Ambassador / Diplomat
REPRESENTATIVE OF THE FLEMISH REPRESENTA-
TION TO THE MULTILATERAL ORGANISATIONS
C
Francisco Caballero Sanz European Commission
Elise Cachin Academics
College of Europe
Nathalie Cadot Caisse des Dépôts
Alessia Calabrese In-house Public Affairs
Solvay
Francesco Calazzo European Parliament
Daniel Calleja Crespo European Commission
EBS 2014 PARTICIPANT LIST 117EBS 2014 PARTICIPANT LIST 116
Julia Callies Academics
European Commission
Michiel Cambron Kairos Society
Paraschiv Camelia European Commission
Corrado Camera Advisor, Office of the U.S Treasury Attaché
US Mission to the EU
Fraser Cameron Director
EU Asia Centre
Nick Campbell Adviser / Consultant
Arkema SA
Olivier Campenon Vice President Growth and Development
BT
Walter Cancela Ambassador / Diplomat
Embassy Uruguay
Sara Maria Caputo College of Europe
Tascu Caraman CEO
SC Holder Trade SRL
Maria Eugenia Caravaca Bayo BUSINESSEUROPE
Lola Cardenas Adviser / Consultant
cabinet DN Consulting
Carfrae Round Table Coordinator
Union of International Associations
Philippe Carli C-level / Member of the board
Amaury
Ben Carlin CEN & CENELEC
Luyckx Carlo Director
Europe.Brussels Liaison Office
Besozzi Carlotta Director
European Disability Forum
Monica Carlsson Vice-President
Norbotten County Council
Florian Carmona European Parliament
David Caro European Small Business Alliance
Garcia Carolina Regional office
Paulo Carreiro Director of the Department for Business
Development
Azores Business Development Agency
Angela Carrillo Cano European Commission
James Carroll C-level / Member of the board
Accenture
Florian Cartoux Adviser / Consultant
Logos Public Affairs
Alphi Cartuyvels General Inspector
AWEX - Foreign Invest
Rafael Carvalho C-level / Member of the board
AIESEC
Anna Casagrande EASME
Alessandra Casale Head of Office
ASSONIME
Robbert Casier Flemish Youth Council
Gabriele Castagna In-house Public Affairs
European Commission
Daniele Castaldelli EUobserver
Arianna Catalano Adviser / Consultant
Hume Brophy
Eleonora Catella Adviser
BUSINESSEUROPE
Rui Cavaleiro Azevedo In-house Public Affairs
European Commission
Elena Cavallone Euronews
Andrew Cave Director
PMI
Anne Cavendish In-house Public Affairs
Statoil
Valentina Cefalu Director
Trend & Tradition
Alessandro Cenderello Managing Partner for EU Institutions
EY
Laura Ceriol European Commission
Maxime Cerutti Director
BUSINESSEUROPE
Adèle Chambaud Naudy Policy Director
Trans-Atlantic Business Council
Carlson Chan Private Secretary to the Chief Executive
Hong Kong Special Administrative Region
Sylviane Chapelle In-house Public Affairs
EPO
Kyriacos Charalambous Member of the Cabinet of Commissioner HAHN
European Commission
Chulamanee Chartsuwan Ambassador / Diplomat
Royal Thai Embassy
Kumardev Chatterjee C-level / Member of the board
European Young Innovators Forum
Asterios Chatzitheodorou EUROPEAN COMMISSION
EBS 2014 PARTICIPANT LIST 119EBS 2014 PARTICIPANT LIST 118
Julie Chauvet In-house Public Affairs
EGA
Jerome Chauvin Deputy Director General
BUSINESSEUROPE
Mohammed Cherif Developer
European Business Summit
Mike Cherrett Climate-KIC
Claude Cheruy Director
SPF Economie PME Classes moyennes & Energie
Marie-Hélène Chevallier Adviser / Consultant
Fipra
Nicolae Chichi Councillor
Tulcea County
Cristina-Catalina Chirita Adviser / Consultant
European Parliament
Peter Chisnall EUREKA Secretariat
Vladimir Chizhov Ambassador / Diplomat
Russian Mission to the EU
Kacper Chmielewski In-house Public Affairs
PMI
Alice Choi Deputy Representative
Hong Kong Economic and Trade Office
Sherwood Chris Head of Public Policy
Allegro
Eckert Christian Secretary General
European Power Tool Association
Rebecca Christie Bloomberg
Verfaillie Christine COO
European Society for Radiotherapy
and Oncology
Raudonat Christoph Director
European Society of Association Executives
Breyel Christopher Senior Manager Membership Services
Eucomed
Raja Chroudi Solvay Business School
Xenia Chrysostomou European Commission
Petronilla Cifarelli In-house Public Affairs
Pirelli
Patricia Cirez Adviser / Consultant
CEOE Delegation to the EU
Oana Ciurea European Commission
Marcel Claes C-level / Member of the board
American Chamber of Commerce in Belgium
Ian Clark European Commission
Michele Claus Adviser / Consultant
FEB / VBO
Karen Clements Director
Low Associates
André Clodong Director
Prudence sprl
Daniel Cloquet Director
BUSINESSEUROPE
Flo Clucas Adviser / Consultant
Liverpool Vision
Anne-Laurence Cock Senior Project Manager
European Business Summit
Denis Coderre President
Metropolitan Community of Montreal
Ana Coelho Director
ACCIA-Government of Catalonia
Roger Coelho Adviser / Consultant
AmCham EU
Carlos Coll Accenture
Sarah Collins Spokesperson Service
European Commission
Gianluca Colombo C-level / Member of the board
Ferrero
Giovanni Colombo Adviser / Consultant
Hill+Knowlton Strategies
William M. Colton C-level / Member of the board
Exxon Mobil Corporation
Thomas Compernolle British American Tobacco
Rossana Console DG Justice
European Commission
Andreas Constantinides Adviser / Consultant
cabinet DN
Max Conzemius Adviser / Consultant
BDA
Colin Cook Director
Scottish Government
Jan Cools Adviser / Consultant
Milieu Ltd
Ron Cooper C-level / Member of the board
Bristol-Myers Squibb
Jeroen Cooreman Adviser / Consultant
Kabinet Vice-eersteminister en minister
van Pensioenen
Andre Cornelis Membership Management Services
International Stereotactic Radiosurgery
Society
Alessandro Cortese CEO
European Society for Radiation and Oncology
EBS 2014 PARTICIPANT LIST 121EBS 2014 PARTICIPANT LIST 120
Mihai Costea Adviser / Consultant
BROmotion/ EP
Harold Cottin Adviser / Consultant
Servier
Constantin Cotzias Bloomberg L.P.
Julien Coubronne Adviser / Consultant
European Lime Association
Fabien Couderc freelance
Marc-Antoine Coursaget Caisse des Depots
Foulques Couvreur
James C. Cowles CEO EMEA
Citigroup
Bérénice Crabs SYNERGRID
Sucila Cristina European Commission
Tom Crotty Director
INEOS Group
Vasile Bogdan Cucos European Parliament
Mark Cunningham Director
cabinet DN Consulting
Richard Cuntz Academics
College of Europe
Jelena Cupina Belgrade Chamber of Commerce
Andrea Curri European Parliament
Valerie Cuvelier In-house Public Affairs
Ministry of Foreign Affairs (Belgium)
D
Salvatore D’Acunto In-house Public Affairs
European Commission
Tracey D’Afters Adviser / Consultant
Eurogas
Hugues d’Ales Adviser / Consultant
L’Oréal
Alessandro D’Alfonso European Parliament
Daniele D’Angeli
Luigi D’Angelo Italien Civil Protection
Bert D’Hooghe European Round Table of Industrialists
Ghislain d’Hoop Ambassador / Diplomat
Belgian Foreign Ministry
Clementine d’Oultremont In-house Public Affairs
Egmont Institute
Samla Da Rosa EUBrasil
Anthony Daans VisitBrussels
Anneliese Daelemans In-house Public Affairs
ExxonMobil Petroleum & Chemical
Sarah Daepp DG EAC, Unit B.2
Ghita Dahmouni rtd recherche et innovation
Ying Dai Solvay Business School
Antonio Dai Pra solvay brussels school
Mattia Dalle Vedove In-house Public Affairs
Hitachi Ltd
Sunniva Daloya Adviser / Consultant
Edelman
Denis Dambois EU Delegation to India
Susan Danger Director
American Chamber of Commerce to the EU
Vranken Dani Secretary General
Federation of European
& International Associations Based in Belgium
Van Espen Daniel President
Federation of European
& International Association based in Belgium
Berhin Daniel Adviser / Consultant
McKinsey & Co
Janssen Daniel Solvay SA
Stefanie Dannenmann - Di Palma Programme Officer
UNISDR
Carsten Dannohl Adviser / Consultant
BUSINESSEUROPE
Jean-Claude Daoust C-level / Member of the board
DAOUST SA
Stankovic Darko President
Crafts Chamber Karlovac
Christine Darville Director
FEB
Roxana Maria Dascalu EACEA
Dimitris Daskalopoulos Member federation of BUSINESSEUROPE
SEV Hellenic Federation of Enterprises
Cédric Daumas Ile-de-France Europe
Scurr David Development and Business Manager
European Social Network
EBS 2014 PARTICIPANT LIST 123EBS 2014 PARTICIPANT LIST 122
Stephen Davies European Commission (DG JRC)
Richard Davies Adviser / Consultant
RDG
Céline Dawans Adviser / Consultant
Assembly of European Regions
Alexandra Daws European Commission
Robson Dazzi AIESEC
Biancastella De Angelis Adviser / Consultant
Hering Schuppener
Maria De Arriba Garcia European Commission
Philippe De Backer MEP
European Parliament
Michel De Bisschop Executive Director
European Society of Anaesthesiology
Riccardo De Bosio Adviser
BUSINESSEUROPE
Anne-Sophie de Brancion European Patent Office
Sébastien de Brouwer Director
European Banking Federation
Philippe de Buck Community Public Affairs
Noémie de CrombruggheProject Assistant
European Business Summit
Boris De Doncker CEO
IdealHome
Martina De Donno European Commission
Wouter De Geest C-level / Member of the board
BASF
Daniele De Gennaro Adviser / Consultant
Hume Brophy
Jean de Gheldere Managing Partner
European Business Summit
Ingmar de Gooijer Director
MedTech Europe, Eucomed, EDMA
Leon de Graaf European Commission
Bruno De Greef Accenture
Karel De Gucht European Commission
Filip De Jaeger Director
FEDUSTRIA
Thibaut de Kerchove SPF Affaire étrangères
Jean-Pierre De Kesel Director
Recticel
Tonnie Erik De Koster European Commission
Thomas De Lannoy Policy Officer, DG Echo
European Commission
Anthonie De Lausnay ABVV AC Antwerpen-Waasland
Fabiano De Leonardis Information and Policy Officer
Region Abruzzo
Therese de Liedekerke BUSINESSEUROPE
Charles De Lusignan ACEA
Claudia De Maesschalck Ambassador / Diplomat
Foreign Affairs Belgium
Thierry de Molinari C-level / Member of the board
CO.station
Robert de Muelenaere Director
Confédération Construction
Bernard De Potter Director
Flanders Enterprise
Charlotte de Preter Assembly of European Regions
Jonas De Raeve FEAD
Laurence De Richemont Adviser, Cabinet of the President
European Commission
Damiano De Rosa Maggioli
Gregoire De Rubiana Director
Euronews
Pedro de Sampaio Nunes Director
EUREKA
Patrick de Schrynmakers de Dormael Adviser / Consultant
Patricknewstart
Dries De Schutter AIESEC
Ines De Seixas Duarte College of Europe
Andreas De Smedt Solvay Brussels School
Bart De Smet Ageas
Philippe De Taxis Du Poet European Commission
Garance de Villenfagne FEVIA
Elin De Vits FEB
Cindy De Volder Flanders Investment & Trade
Chantal De Vrieze Director
ECONOCOM LEASE
Anouk De Vroey Director
Bristol-Myers Squibb
EBS 2014 PARTICIPANT LIST 125EBS 2014 PARTICIPANT LIST 124
Véronique De Waele In-house Public Affairs
BASF SE
Jo Deblaere C-level / Member of the board
Accenture
Frederik Debrabander Accenture
Alexandre Dechaumont PR Director
EurActiv.com
Wim Decraene C-level / Member of the board
Accenture
Kristel Degener Employers’ and Business Association of NRW
Philippe Degraef Director
FEBETRA
Barbara Deherder Secretary
BUSINESSEUROPE
Paulina Dejmek-Hack Deputy Head of Cabinet, Commissioner Barnier
European Commission
Robbert Dekker Adviser / Consultant
European Parliament
Eduardo Del Pueyo Director
CEOE Delegation to the EU
Jos Delbeke Director
EUROPEAN COMMISSION
Bram Delen Spokesperson, Guy Verhofstadt
European Parliament
Gianfranco Dell’Alba Director
CONFINDUSTRIA
Franco Delneri Senior Advisor
Italian Banking, Insurance
and Finance Federation
Thibaud Delourme Policy Officer
European Commission
Jean-Marc Delporte SPF Economie, PME, Classes moyennes
et Energie
Edouard Delruelle Professor
University of Liège
Jean-Luc Demarty Director General
European Commission
Carole Dembour Member federation of BUSINESSEUROPE
Federation of Enterprises in Belgium
Femke Den Hartog Member federation of BUSINESSEUROPE
INretail
Nicky Denning Director
Jaguar Land Rover
Etienne Denoel Director
McKinsey & Company
Marie Depelssemaker Sowaccess
Bogdana Depo Adviser / Consultant
MEP
Philippe Derieux Deputy CEO, AXA Global Property & Casualty,
and AXA Group Chief Reinsurance Officer
AXA Group
Olivier Deroo C-level / Member of the board
Acapela Group
Hendrik Descheemaeker In-house Public Affairs
Deloitte
Marija Desivojevic Cvetkovic C-level / Member of the board
Delta Holding
Eleni Despotou Director
European Lime Association
Gabriel Destremaut Stagiaire
EBAA
Vincent Detemmerman Director
Confederation Construction
Michel Deurinck Project Director
Europolitics
Johan Devriese Accenture
Bernard Dewit Director
Belgian-Chinese Chamber of Commerce
Stephanie Dheur College of Europe
Mario Di Ciommo Adviser / Consultant
UniCredit
Francesco Di Lodovico The European House - Ambrosetti
Tries Diane Secretary General
Eurojuris International
Paul Dickinson C-level / Member of the board
CDP
Marta Dimauro European Commission
Fernand Dimidschstein C-level / Member of the board
Accenture
Emil Dimitrov Adviser / Consultant
European Parliament
Janine Dobelmann Member federation of BUSINESSEUROPE
ZVEI
Kadir Dogan Expert International Relations
Istanbul Provincial Administration
Vasile Dogaru CEO
Consim TDV SRL Timisoara
Evelyne Dollet FoodDrinkEurope
EBS 2014 PARTICIPANT LIST 127EBS 2014 PARTICIPANT LIST 126
Muniz Dolores Communication & Information Manager
AeroSpace and Defence Industries Association
of Europe
Valdis Dombrovskis Unity Party
Philip Morris Benelux BVBA
Giovanni Donato Ambassador / Diplomat
Embassy of Italy to the Kingdom of Belgium
Laurent Donceel Adviser / Consultant
g+europe
Raffaella Donnini INTESA SANPAOLO
Edyta Dorenbos Academics
European Banking Center,
Center for Company Law, Tilburg University
Susanne Doring Secretary General
International Associaiton of Plant Bakers
Timme Dossing Adviser / Consultant
cabinet DN
Damian Douglas Director
Bloomberg
Rowan Douglas CEO Global Analytics and Chairman
Willis Re
Aoife Doyle Member federation of BUSINESSEUROPE
Ibec
Lysan Drabon PMI Manager, Chapter Development – Europe
Project Management Institute
Jim Dratwa Adviser / Consultant
European Commission
Madeleine Drielsma Adviser / Consultant
European Research Council
Shiraz Dromi Zernitsky Adviser / Consultant
Israeli Mission to the EU
Brigitte Drouviotis European Commission
Sara Andrada Dumitrana Adviser / Consultant
European Parliament
Alexandra Duncan European Commission
Dimitri Duplat Director
SIAT GABON
Sabine Dupont Europe Director
Society for Laboratory Automation
and Screening
Xavier Durand Head of Strategy and Growth
GE
Dawid Durejko Academics
CoE
Lopandic Dusko Ambassador / Diplomat
Mission of Serbia
Anastasia Duval Strategy & Community Manager
MCI
Mette Dyrskjot European Commission
Eelco H. Dysktra Chair, DIEM
Dykstra International Emergency Management
Inc.
E
Martin Ebeling Adviser / Consultant
European Parliament
Leonor Echevarria Perez Adviser / Consultant
cabinet DN
Christian Eckert Secretary General
European Power Tool Association
Tim Edgar Adviser / Consultant
Porter Novelli
Yasmina Eeckhout In-house Public Affairs
Belgian Ministry Foreign Affairs
Alexandre Egger ThinkYoung
Jan Eggert Director
The Foreign Trade Association
Konstantin Egorov Ministry of Industry
and Trade of The Russian Federation
Nele Eichhorn European Commission
Pedro Eikelenboom IDH The Sustainable Trade Initiative
Erol Ekizkuyu Permanent Delegation of Turkey to the EU
Smirnova Elena The European Sting
Jesus Elguea Palacios LVMI-Europe
Van Ingelgem Elisabeth Meetings & Conventions Manager
VisitBrussels
Bernardini Elisabetta Meetings & Conventions Advisor
VisitBrussels
Kawtar Elouali AIESEC
Kathleen Elsig In-house Public Affairs
EPFL/Human Brain Project
De Beughem Emmanuel Head of Investment - Inward Investment
Brussels Invest & Export
Caroline Emond General Delegate
Qu
Martin Engelmann Director
PlasticsEurope
EBS 2014 PARTICIPANT LIST 129EBS 2014 PARTICIPANT LIST 128
Esa Eravalo Adviser / Consultant
European Parliament
Gamze Erdem Turkelli Adviser / Consultant
TURKONFED
Sophia Eriksson Waterschoot DG Education and Culture
European Commission
Jean Eylenbosch Director
Coca-Cola Benelux
F
Eloise Fabre-Perrin Euronews
Donata Faccia College of Europe
Eleonora Faina Adviser / Consultant
Confindustria
Melanie Faithfull Kent C-level / Member of the board
Hill+Knowlton Strategies
Svenja Falk C-level / Member of the board
Accenture
Henrik Fallesen Member federation of BUSINESSEUROPE
Radius Kommunikation A/S
Senez Fanny Chief Operating Officer
European Forum for Good Clinical Practice
Guido Fara College of Europe
Steven Farber Adviser / Consultant
Office of the Quartet Representative
Gamal Fateen Academics
CoE
Emma Fau Adviser / Consultant
META Group
Fabienne Faure General Delegate
Delegation of the Rhone-Alpes Region to the EU
Ludivine Félix Adviser / Consultant
Russchen Consultants
Antony Fell European Forum for Manufacturing
Roxane Feller FoodDrinkEurope
Vicent Fenollar paragon europe
Saouli Feriel Secretary General
EuroVAprint
Maurice Fermont European Commission
Javier Fernandez Director
Office of Castilla-La Mancha in Brussels
Alberto Fernandez Diez Adviser / Consultant
EACB
Rene Ernesto Fernandez Revollo Ambassador / Diplomat
Bolivian Ambassy
Rainer Feurer C-level / Member of the board
BMW
Christian Feustel Senior Policy Adviser | Advocacy Management
BUSINESSEUROPE
Stephen Fidler Wall Street Journal
Bruno Fierens Burson-Marsteller
Catherine Fieschi Director
Counterpoint
Diana Filip Director
JA-YE Europe
Gomes Filipa EUREKA Secretariat
Thomas Fillis Adviser / Consultant
European Commission
Heike Fischbach European Commission
Nadine Fischer BDEW
Ralf Fischer zu Cramburg Munich Re
John Fitzgibbon Head of Brussels Office
Southern England
Beatrice Flammini In-house Public Affairs
Citi
Aidan Flanagan Adviser / Consultant
Hill+Knowlton Strategies
Alain Flausch Secretary General
International Association of Public Transport
Bindelle Florence Executive Director
Federation of European Risk Management
Associations
Peter Florenz Henkel AG & Co. KGaA
James Fluker Ambassador / Diplomat
U.S. Embassy
Irina Fomina Ambassador / Diplomat
European Economic and Social Committee
Jose Fonseca Director
PMI
Chris J. Foreman Director Legal
MSD
Patricia Fosselard Secretary General
European Federation of Bottled Waters
Piers Fotiadis Ambassador / Diplomat
British Embassy Brussels
EBS 2014 PARTICIPANT LIST 131EBS 2014 PARTICIPANT LIST 130
Bernard Foubert The Lisbon Council
Paul Fournier Director
European Man-Made Fibres Association (CIRFS)
Masson Fran Manager
The Belgian Economic Journal en chinois
Alessandra Franchi Pavia e Ansaldo Studio Legale
Lionel Frankfort C-level / Member of the board
Arthur D. Little
Dirk Fransaer C-level / Member of the board
VITO NV
Doru Frantescu Director
VoteWatch Europe
Folker Franz In-house Public Affairs
ABB
David Frautschy Member federation of BUSINESSEUROPE
Telefenica
Melchior Frederic Director Governmental Relations
European Building Automation
and Controls Association
Céline Fremault Minister of Economy and Employment
Brussels Capital Region
Raymond Frenken Director
European Banking Federation
Barbara Frey Representation of Republic of Srpska
Göteskog Frida UNITEE
Pascal Friedrich Academics
College of Europe
Tetsuro Fukunaga Member federation of BUSINESSEUROPE
Japan Machinery Center for
Trade and Investment
Anca Fulger European Parliament
Dominique Furst-Fontaine Director
European Patent Office
G
Federica Gagliardi Self employed
Silvia Galan European Commission
Andreas Galanakis Director
AmCham EU
Marnix Galle CEO
Allfin
Andrea Gallo Studio Gallo
Dominique Galloy CEO
Sigma Conso
Marie Louise Gammelgaard-Larsen Member federation of BUSINESSEUROPE
Danish Confederation of Employers
Patrycja Gan European Commission
Gianpaolo Gangemi Pavia-ansaldo Studio Legale
Elvina Garayeva Adviser / Consultant
William Garcia Director
CEFIC
Jose Vicente Garcia EASME
Antonio Garcia del Riego Director
Grupo Santander Benelux
Jose Manuel Garcia Margallo Adviser / Consultant
Telefonica
Konstantin Garidis Think young
David Garlot Adviser / Consultant
EUREKA Secretariat
Maud Garnier In-house Public Affairs
BIAC
Antoine Garnier Fédération Bancaire Française (FBF)
Paolo Garonna C-level / Member of the board
Italian Banking, Insurance
and Finance Federation
Shristi Gartaula Director of Marketing and Operations
AIESEC Switzerland
Daniel Gassmann Adviser / Consultant
EASME
Anne Gateff INSEAD
Massimo Gaudina Director
European Research Council
Marie-Jos Gauthier Representative
Representation of Guyane Region
Blandine Gayral Steptoe&Johnson
Samuel GEBER Academics
Geber
Charlotte Geerdink Neth-ER
Heylen Geert General Director
FEBELGRA
Filip Geerts C-level / Member of the board
CECIMO
Niko Geerts Vlaamse overheid
Edouard Gega CEO
F-L GEGA
EBS 2014 PARTICIPANT LIST 133EBS 2014 PARTICIPANT LIST 132
De Jongh Gemmeke International Sales Manager
Streamdis
Anne-Benedicte Genachte Corporate Relations Manager
EWEA
Renaux Geneviève Advisor of His Majesty the King
Royal Palace
Feasey Geoffrey Corporate Affairs Manager
ENTSO-E
Clerckx Geoffroy Head Bilateral Relations,
PR and Communication
Brussels International
Murray George Accenture
Kristalina Georgieva European Commission
Guelton Georgine Meetings & Conventions Advisor
VisitBrussels
Ourania Georgoutsakou In-house Public Affairs
SEMI Europe
Sebastian Gerlach Microsoft
Andrea Gerosa C-level / Member of the board
ThinkYoung
Anne-Sophie Gerst Fédération Française des Tuiles & Briques
Fatima Ghardi Director
EUNAWE
Sara Ghazanfari ETNO
Redouane Ghazouani Technicien stand
VisitBrussels
Monica Ghecea UECC and Verkehrsfragen
Nathalie Gherardi Public Policy
MSD
Anna-Maria Giannopoulou European Commission
Maria Rosa Gibellini Director
European Internet Foundation
Andrew Gibson Councillor
Hampshire County Council
Ronen Gil-Or Ambassador / Diplomat
The Mission of Israel to the European Union
Eric Gilbers Member federation of BUSINESSEUROPE
VNO-NCW
Hugh Gillanders public affairs director,
GE
Olivier Gillerot C-level / Member of the board
Accenture
Bernard Gilliot C-level / Member of the board
Tractebel Engineering
Paolo Giordano AIOP
Sara Giovannini European Commission
Antony Giraud General Manager France & EMEA Distribution
Sales Director
AVAGO
Marco Giuli Madariaga - College of Europe Foundation
Marletta Giuseppe Association manager
International Association of Young Lawyers
Pavel Glukhov Adviser / Consultant
EPPA SA
Peter Glynn Adviser / Consultant
ATD Fourth World
David Goatman Knight Frank/ Climate-KIC
Lidia Godlewska European Commission
Simon Godwin Director
EUCAR
Pascal Goergen C-level / Member of the board
Assembly of European Regions
Gilles Goffard JADE Belgium
Michel Goldman C-level / Member of the board
Innovative Medicines Initative
Hana Goldschmidtova European Commission
Jonas Goltermann Academics
College of Europe
Eduardo Gomez Casado European Commission
Brecht Gommers Academics
Solvay Business School
Iurii Gomzar College of Europe
Andras Gonda CEO
Solartech Nonprofit Kft
Gustavo Gonzalez-Quijano Director
COTANCE
Sanne Goossens CECED
Sarah Gordon Financial Times
Robert Gordon Senior Advisor for Europe
Sorini Samet & Associates LLC
EBS 2014 PARTICIPANT LIST 135EBS 2014 PARTICIPANT LIST 134
Servet Goren Cefic
Encho Gospodinov Cabinet Expert, Cabinet of Commissioner Kris-
talina Georgieva
European Commission
Frederic Gouarderes In-house Public Affairs
European Parliament
Sebastien Gouin Ph.D
EPFL
Floris Goyens Assuralia
Kinga Grafa Adviser / Consultant
European Parliament
Elzbieta Gral EC
Giancarlo Granero European Commission
Leo Grassi Adviser / Consultant
Region Abruzzo
Jan Grauls Adviser / Consultant
EY
Olivia Gray Chief Operating Officer, Capital,
Science and Policy Practice
WillisRe
Andrej Grebenc Adviser / Consultant
European Commission
Agnieszka Gregorczyk Cabinet, Hannes Swoboda
European Parliament
Jenny Grey In-house Public Affairs
Citi
Jean-François Gribomont Director
UTEXBEL
Ana Maria Grigore European Commission DG RTD
Marie Jose Grilo Rosa Executive Assistant to the Director General
BUSINESSEUROPE
Stefania Grosso European Commission
Lennart Grundberg Policy Officer, DG Enterprise
European Commission
Kasper Grundlehner Member federation of BUSINESSEUROPE
VBO-FEB
Eva Grut-Aandahl Head of European Governments Affairs
PFIZER
Ruslan Guchetl Ministry of Industry and Trade
of the Russian Federation
Bahar Guclu Permanent Delegation of Turkey to the EU
Jacques Guers Corporate Vice President Global
Accounts Operations
XEROX
Olivier Guersent Head of Cabinet, Commissioner Barnier
European Commission
Cinzia Guido Member federation of BUSINESSEUROPE
Confindustria
Aurélie Guillemette Accenture
Gaurav Gujral Accenture
Gokalp Gumusdere In-house Public Affairs
CECIMO
Xiaofeng Guo Director
DATANG
Simon Guo Chief Representative in Belgium
Datang Telecom international
Rena Gurbanova College of Europe
Sabina Gurbanova Academics
College of Europe
Vanessa Gustafsson European Commission
H
Tanja Haak Adviser / Consultant
Vergote Group
Gernot Haas Member federation of BUSINESSEUROPE
Industriellenvereinigung
Anja Julia Habersang EC
Hans Hack Adviser / Consultant
FTI Consulting
Zein Haddad European Commission
Mathias Haerynck Permanent Representation
of Belgium to the EU
Johannes Hahn Commissioner for Regional Policy
European Commission
Morgane Haid Member federation of BUSINESSEUROPE
Federation of Enterprises in Belgium
Mimoza Halimi Ambassador / Diplomat
Mission of Albania to the EU
Dominic Hallas In-house Public Affairs
Sovereign Strategy
Wim Hamers Director
Tata Steel Nederland Services BV
Kurt-Ake Hammarstedt Adviser
Norbotten County Council
Filip Hamro-Drotz Member federation of BUSINESSEUROPE
Confederation of Finnish Industries EK
EBS 2014 PARTICIPANT LIST 137EBS 2014 PARTICIPANT LIST 136
Patrick Han Ambassador / Diplomat
Taipei Representative Office in EU
Maria Hannour Academics
College of Europe
Morten Hansen European Commission
Anne Hansen European Commission
Jeroen Hardenbol Adviser / Consultant
BUSINESSEUROPE
Refat Harizi CEO
Agro-imput-harizi
Julia Harrison FTI Consulting
Anne Sofie Hartvig Pedersen Permanent Representation
Denmark to the European Union
Louise Harvey Adviser / Consultant
FTI Consulting
Geir Haugum Financial Mechanism Office, EFTA
Christian Hauke DG Enterprise and Industry, European Commission
Katrin Haus Adviser / Consultant
Hering Schuppener
Jones Hayden Bloomberg
Emmanuel Hazard Director
AGC Glass Europe
Claire-Marie Healy In-house Public Affairs
GSMA
Bertil Heerink Cosmetics Europe
Korrina Hegarty Director
CECED - EU Household Appliance Industry
Association
Robert Heiling Member federation of BUSINESSEUROPE
Industriellenvereinigung
Pilkington Helen EUnited
Severyns Helga Senior Director, Special Projects
UITP
Laurent Hellbaut Adviser / Consultant
Agoria
Sanna Hellstedt European Commission
Céline Hendrickx Member federation of BUSINESSEUROPE
BVPI
Olivier Henin Directeur de la Cellule de Politique générale
Cabinet du Vice-Premier Ministre
Ulf Henning Director
Accenture
Bruno Henrard Director
NLMK Europe
Didier Herbert Director
EUROPEAN COMMISSION
Patrick Herman Head, Bilateral
Foreign Trade & Economic Diplomacy
Peter Herrmann C-level / Member of the board
Celtic Office
Bosquet Hervé Director
Brussels Convention Bureau, VISITBRUSSELS
Bruno Héry Director
LyondellBasell
Alain Heureux Founder
Interactive Advertising Bureau
Geert Heylen General Director
FEBELGRA
John Higgins Director
DIGITALEUROPE
Matthew Higham KPMG
Louis Hinzen FoodDrinkEurope
Paula Hippolyte-Bauwens Ambassador / Diplomat
Embassy of Saint Lucia
Christine Hirzel Global Head of External Relations
INSEAD
John Hobbs Adviser / Consultant
Canadian Manufacturers and Exporters
Brendan Hodgson Adviser / Consultant
Hill and Knowlton Strategies
Paul Hofheinz The Lisbon Council
Schmieding Holger Berenberg Bank
Julie Holte Member federation of BUSINESSEUROPE
The Confederation of Danish Industry
Stijn Hoorens Director
RAND Europe
Chris Hoornaert Ambassador / Diplomat
Port of Antwerp
Xavier Hormaechea Director
UCB
Renate Hornung-Draus Managing Director
Confederation of German Employers (BDA)
Jana Hoskova European Commission
Charles Howard Think Young
EBS 2014 PARTICIPANT LIST 139EBS 2014 PARTICIPANT LIST 138
Angela Howarth Director
Climate-KIC
Christof Hoyler C-level / Member of the board
GlobalFair
Lucia Hricova In-house Public Affairs
ABB
Juliana Hristova European Commission
Susanne Huefner Adviser / Consultant
Exxon Mobil Corporation
Gerhard Huemer Director
UEAPME
Thierry Huet Président du Conseil d’Administration
Desobry SA
David Hughes Adviser / Consultant
Hill+Knowlton Strategies
Thibaut Hugues International Affairs Manager
Group S
Francine Huhardeaux Director, Press & Communication
AER
Samir Hulileh PADICO Holding
Toi-Lan Hung Ambassador / Diplomat
Hong Kong Economic & Trade Office
Monika Hunjadi ERCEA
I
Suber Ian DoubleDutch
Thorir Ibsen Ambassador / Diplomat
Embassy of Iceland
Niewiadomska Iga Membership Officer
European Wind Energy Association
Ilya Ignatkin INS sprl
Gothami Indikadahena Ambassador / Diplomat
Embassy of Sri Lanka
Andreu Iranzo Navarro In-house Public Affairs
Valencian Regional Office
Manuel Irun Molina CLIMATE-KIC
Len Ishmael Ambassador / Diploma
Embassies of the Eastern Caribbean States
Dina Ismail AIESEC
Abdelfatah Ismail Solvay Brusseles School
Dilek Istar Ates Member federation of BUSINESSEUROPE
TUSIAD-Turkish Industry
and Business Association
Miia Itanen ECRN
Patrick Itschert Deputy General Secretary
European Trade Union Confederation
Zeljko Ivancevic Director
European&Corporate Strategy
Aneliya Ivanova In-house Public Affairs
Corporate Commercial Bank AD
J
Steve Jacobs Director
PMI
Gregoire Jacques European Business Summit
Guéric Jacquet Manager
BAIN & COMPANY
Maxime Jadot CEO
BNP Paribas Fortis
Luca Jahier European Economic and Social Committee
Bernard Jakelic Director
Croatian Employers’ Association (CEA)
Tomas Jakimavicius Ambassador / Diplomat
Lithuania
Eggert Jan Director General
Foreign Trade Association
Agata Janaszczyk Policy Officer, DG Research and Innovation
European Commission
Erika Jangen Adviser / Consultant
Primegroup
Virginia Janssens Director
EUROPEN
Andre Jasienski Director
FEBELCEM
Julia Jasinska Head of Trade Policy and Regulatory Affairs,
EU office
NOKIA
Quatresooz Jean Consultant
The Strategic Group
Nicolas Jeanmart Head of non-life, life and macro-economics
Insurance Europe
Jan Peter Jebsen Director
Norsk Hydro
Robert Jan Jeekel In-house Public Affairs
ArcelorMittal
Gary Jeffries Managing Director
Hughes Ellard
EBS 2014 PARTICIPANT LIST 141EBS 2014 PARTICIPANT LIST 140
Zoran Jelic Director
C.R.E.A.M. Europe PPP Alliance
Ivana Jemelkova Adviser / Consultant
FTI Consulting
Caroline Jenner C-level / Member of the board
JA-YE Europe
Raphael Jenny Member federation of BUSINESSEUROPE
economiesuisse
Boesch Jerome Sales Manager
Square-Brussels Meeting Centre
Guy Jeurissen Director
Accenture
Rong Ji Ambassador / Diplomat
Chinese Mission to EU
Victor Jimenez Solvay Brussels School
Jose Jimenez Mingo EUROPEAN COMMISSION
Anamaria Jinaru European Commission
Koralewska Joanna European Parliament
Laurence Jocaille Project Coordinator
International Society of Geriatric Oncology
Jessica Johnson Director
CEMBUREAU, the European Cement Association
Jeannine Johnson Maia Ambassador / Diplomat
US Mission to the EU
Catherine Joie Le Soir
Jari Jokinen Academics
College of Europe
Jordi Joly Office of the Mayor of Barcelona
Olle Jonäng Adviser / Consultant
Region Vastra Götaland
Faull Jonathan Director General
European Commission
Robert Joos Director
GROUPEMENT DE LA SIDERURGIE (GSV)
Gesche Joost Academics
Berlin University of the Arts
Griet Joppen Accenture
Olivier Joris FEB/VBO
Hannu Jouhki In-house Public Affairs
Sanofi
Natasha Jovicic European Commission EACEA
Alexa Joyce European Schoolnet
Barth Julie Head of administration and Events
European Vending Association
Van Muysewinkel Julie Sales Support Coordinator
VisitBrussels
Plyson Jurgen Association manager
Belgian Association of Pharmaceutical
Medicine Professionals
K
Sinem Kaba-Pasqualon Academics
Louvain School of Management
Theofanis Kakarnias Adviser / Consultant
APCO Worldwide
Ilari Kallio Adviser / Consultant
CEEMET
Mate Kander ACEA
James Kanter International New York Times
Edvina Kapllani Accenture
Jonathan Kapstein USA freelance journalist
Amit Kapur Tata Consultancy Services
Elena-Constantina Karagiorgi European Commission
Rahila Karimova Academics
Vrije Universiteit Brussel
Impens Karin Deputy Director
Europe Brussels Liaison Office
Metzlaff Karin Executive Director
European Plant Science Organisation
Anna-Maria Karjalainen Adviser / Consultant
Hume Brophy
Edsjo Karl Director
Electrolux
Nils Karlson Ratio
Muthialganesan Karrunanithi Adviser / Consultant
HILINKS BUSINESS CENTRE
Hendry Kathryn Spiritual
Brahma Kumaris World Spiritual University
Desrumaux Katrien Account manager
Palais des Beaux-Arts / BOZAR
EBS 2014 PARTICIPANT LIST 143EBS 2014 PARTICIPANT LIST 142
Franklin Katungwe Ambassador / Diplomat
EMBASSY OF REPUBLIC OF UGANDA, BRUSSELS
Lewis Kayleigh Journalist
The Parliament Magazine
Helena Kazamaki Senior Vice President, General Councel France
and MED Region
ABB
Dave Keating European Voice
Jack Keevill Adviser / Consultant
g+ europe
Axel Kenes Ambassador / Diplomat
Belgian mission to the EU
Neil Kerr Ambassador / Diplomat
Permanent Representation of Malta
Didier Ketels Director
Droits Quotidiens
Goossens Kevin Multimedia Engineer
Streamdis
Almaz Khamzayev Ambassador / Diplomat
Embassy of Kazakhstan to Belgium
Gauri Khandekar Adviser / Consultant
FRIDE
Anna Khanova In-house Public Affairs
Ingersoll Rand
Elisabeth Kiehlmann Member federation of BUSINESSEUROPE
Gesamtmetall
Tim Kievits Director
Vitromics Healthcare
Vandevoorde Kim Events Manager
AeroSpace & Defence Industries Association
of Europe
Chang-beom Kim Ambassador / Diplomat
Embassy of Korea
Timaru-Kast Kinga Head of Membership & Business Development
European Photovoltaic Industry Association
Lisbeth Kirk Director
EUobserver
Joe Kirwin BNA Publications
Sean Klein Sean Klein EU
Balthasar Klimbie C-level / Member of the board
Alliance for Rural Electrification
Luc Knoors European Commission
Eric Koch European Commission
Franziska Koch Adviser / Consultant
Lighthouse Europe
Tomasz Koguc Adviser / Consultant
European Commission
Maciej Kolaczek Ambassador / Diplomat
Permanent Representation of Poland to the EU
Ivelina Koleva Adviser / Consultant
British Telecom
Martin Konecny EP
Chor-Kei Kong Ambassador / Diplomat
Hong Kong Economic & Trade Office
Ilias Konteas Senior Adviser
BUSINESSEUROPE
Joost Koomen Director
Hill+Knowlton Strategies
Alexander Kops Adviser / Consultant
European Parliament
Paulin Kors European Commission
Frank Korsstrom Director
Accenture
Stefanos Kotoglou European Commission
Naouma Kourti European Commission
Gyorgy Kovacs Adviser / Consultant
European Commission
Regine Kramer Director, Lobbying & Partnerships
AER
Nicolaas Peter Kramer C-level / Member of the board
PressClub Brussels-Europe
Jacek Krawczyk EESC
Dennis Kredler Director
European Retail Round Table (ERRT)
Markus Krischer EU Policy Advisor
Bayer
Lecloux Kristina Accounts Manager & PR
Euractiv
Remko Kruithof In-house Public Affairs
ExxonMobil Benelux
Aleksandra Krygiel EuropaBio
Maciej Krzysztofowicz European Commission
Piotr Krzywda Pogorzelski EUREKA Secretariat
Anna Kubik European Parliament
Izabela Kubik European Parliament
EBS 2014 PARTICIPANT LIST 145EBS 2014 PARTICIPANT LIST 144
Rolf Kuby Member federation of BUSINESSEUROPE
WVM Metals for Society
Chloé Kuder IncubatorEurope
Sergey Kudryavtsev Ambassador / Diplomat
Russian Mission to EU
Hendrike Kuehl Director
Trans-Atlantic Business Council
Magdalena Kufrej Adviser / Consultant
European Research Council
Elizabeth Kuiper Director
EFPIA
Darja Kulagina EPP
Abhinav Kumar C-level / Member of the board
Tata Consultancy Services
Adem Kumcu C-level / Member of the board
European-Turkish Business Confederation
(UNITEE)
Martin Kumstel Adviser / Consultant
BDA Confederation of German Employers
Peter Kunze Director
ACEA - European Automobile Manufacturers
Association
Tilmann Kupfer In-house Public Affairs
BT
Zlatko Kuzman President
Croatian Economic Chamber
Ievgen Kuznetsov European Economic and Social Committee
Ben Kwiecinski Marketing and Operations Manager
Eurobrussels
Katarina-Marina Kyrieri Member federation of BUSINESSEUROPE
EIPA
L
Jean-Baptiste Labadie Project Manager
The State of the European Union
Pauline Labib Adviser / Consultant
Bruegel
Ludovic Lacaine In-house Public Affairs
AbbVie
Agnieszka Lach European Commission
Anders Ladefoged Member federation of BUSINESSEUROPE
The Confederation of Danish Industry
Jacques Lafitte Adviser / Consultant
Avisa Partners
Drew Lai Deputy Representative
Hong Kong Economic and Trade Office
Linda Lai Special Representative for Hong Kong Econo-
mic and Trade Affairs to the European Union
Hong Kong Special Administrative Region
Ana-Paula Laissy European Commission
Peter Lalvani EUREKA Secretariat
Philippe Lamberts European Parliament
Olivier Lambrecht C-level / Member of the board
AB-InBev
Philippe Lambrecht Member federation of BUSINESSEUROPE
FEB-VBO
Bob Lambrechts EAA European Aluminium Association
Jonathan Lambregs Flemish Youth Council
Eleonora Lambridis Westinghouse Electric Company
Marie Lamoureux In-house Public Affairs
SFR
Davide Lamparella Adviser / Consultant
European Parliament
Paola Lancellotti PL
David Landsman C-level / Member of the board
Tata Limited
Frederik Lange European Commission
Bruno Lanvin Executive Director of
the European Competitveness Initiative
INSEAD
Nadia Lapage Director
FEVIA
Jean Lapeyre Adviser / Consultant
SYNDEX
Tishevskaya Larissa Senior Manager, International Sales
Destination DC
Wing Fa Lau C-level / Member of the board
Hedgren Creations NV
Michiel Laumans In-house Public Affairs
KLM Royal Dutch Airlines
Jocaille Laurence Project Coordinator
International Society of Geriatric Oncology
Verhagen Laurence Chief Executive Officer
International Society of Geriatric Oncology
Michel Lavollay Director
Public Private Partnership Europe
Fred Le Borne C-level / Member of the board
Accenture
EBS 2014 PARTICIPANT LIST 147EBS 2014 PARTICIPANT LIST 146
Bernard Le Masson C-level / Member of the board
Accenture
Yvon Le Moullec Caisse des depots
Gaël Le Roux Member federation of BUSINESSEUROPE
MEDEF
Jacques-Benoit Le-Bris C-level / Member of the board
Solvay
Laurence Leclercq In-house Public Affairs
Bayer AG
Christophe Leclercq Founder
EurActiv.com
David Lecoque Adviser / Consultant
Alliance for Rural Electrification
Carlos Lee Director
EPIC European Photonics Industry
Consortium
Jonathan Lee Ambassador / Diplomat
Hong Kong Economic & Trade Office
Lee Man Lily Lee Ambassador / Diplomat
Hong Kong Economic and Trade Office, Brussels
Sarah Lee Adviser / Consultant
Interel
Tobias Leenaert Director
EVA vzw
Danuta Lehto European Commission
Kristo Lehtonen Head of European Policies
NOKIA
Michael Leigh Adviser / Consultant
German Marshall Fund
Maria Lein Member federation of BUSINESSEUROPE
Industriellenvereinigung
Craig Lemaire Director
VALMETAL
Jean-Paul Lemieux Head of the Trade and Economic Policy
Mission of Canada to the European Union
Monique Lempereur Sales and Managing Director
Carbon Continental Company
Marie-Pierre Lenain European Commission
Jan Willem Lenders Adviser / Consultant
BDEW
Andrej Lepavcov Ambassador / Diplomat
Mission of the Republic of Macedonia to the EU
Andreas Lernhart Director
GSC Legal Service - DQL
Karim Antonio Lesina C-level / Member of the board
AmchamEU
Christophe Lesniak european parliament
Nicolas Lete Policy Officer
Representation of Rhone-Alpes
Cy Leung Chief Executive
Hong Kong Special Administrative Region
Aurélie Levak Academics
Federation of Austrian Industries
Corinne Lévêque EACEA
Kate Levick CDP
Gareth Lewis American Chamber of Commerce to the EU
Christian Leysen C-level / Member of the board
Ahlers
Thomas Leysen Chairman
KBC
Marc Lhermitte Partner, EY Advisory, Global Lead
Attractiveness and Competitiveness
EY
Sylvain Lhote Alcoa
Andreas Lill Director
EFCI
Vladimir Lincautan In-house Public Affairs
Brussels Plus
Pawel Lisiak European Commission
Jorge Liz EUREKA Secretariat
Pascal Lizin Director
GSK
Andrea Lo Presti Costantino GDF SUEZ
Guido Lobrano Senior Adviser
BUSINESSEUROPE
Bernard Lombard Director
CEPI (Confederation of European
Paper Indusries)
Carlo Lombardini-Satriani Director
FEDERACCIAI
Elozi Lomponda Collaboratrice
Cabinet du Vice-Premier Ministre
Elizabeth Longworth Director
United Nations Office for Disaster Risk Reduction
Raquel Lopes In-house Public Affairs
Liberty Global
EBS 2014 PARTICIPANT LIST 149EBS 2014 PARTICIPANT LIST 148
Estela Lopez-Hermoso European Commission
Florian Lottmann Adviser / Consultant
Steltemeier & Rawe
James Lovegrove Director
APCO worldwide
Sara Lowemark Member federation of BUSINESSEUROPE
Confederation of Swedish Enterprise
Egbert Lox Director
Umicore
Dan Luca Director
EurActiv.com
Mattia Luca Adviser / Consultant
FormezPA
Marco LucaccioniFinance and Administration
European Business Summit
Raquel Lucas European Commission
Antonio Lucio-Villegas Director
Red Electrica Espanola
David Luengo Director
INDRA
Mathilde Lugger College of Europe
Filip Lugovic Director
EUobserver
Teresa Luis Ruiz Director
ENDESA Brussels
Kamashi Lumana INEA
Jacob Lund Nielsen Cabinet DN
Aylin Lusi In-house Public Affairs
UPS
Francesco Luti In-house Public Affairs
PMI
Christoph Luykx In-house Public Affairs
CA Technologies
Anthony Luzzatto Gardner Ambassador / Diplomat
US Mission to the EU
Tuan Ly Academics
SOLVAY BRUSSELS SCHOOL
Dimitrios Lyritsis European Parliament
Drabon Lysan PMI Manager, Chapter Development
Project Management Institute
M
Van Zuilen Maaike International representative
World Association of Eye Hospitals
Simona Maassen In-house Public Affairs
SABIC
Massimo Macaluso Euradia International
Mauro Macchi C-level / Member of the board
Accenture
Kirsty Macdonald Director
Intel
Alastair Mackay In-house Public Affairs
PMI
Ewan Macphee CESI
Susanne Madders EUREKA Secretariat
Pierre-Luc Madillo Euronews
Maria Madrid Adviser / Consultant
European Commission
Martine Maelschalk Editorialist
L’Echo
Stefan Maes Director
FEB
Mathieu Maes C-level / Member of the board
ICC Belgium
Van Gompel Magda President a.i.
Maison des Associations Internationales
Anna Magyar President
Csongrad County Council
Frederic Joao Maier College of Europe
Metzen Maike Regulatory Affairs
European Tuna Fishing, Processing
and Trade Committee
Jean-Yves Mairé Head of Communication
ASTRAZENECA
Davor Majetic Croatian Employers’ Association (CEA)
Jovana Majstorovic Belgrade Chamber of Commerce
Tuuli Makela Member federation of BUSINESSEUROPE
Confederation of Finnish Industries EK
Denis Maksimov Academics
Eurasia Competitiveness Institute
Pablo Malagon Voxbone
EBS 2014 PARTICIPANT LIST 151EBS 2014 PARTICIPANT LIST 150
Christiane Malcorps C-level / Member of the board
Solvay
Didier Malherbe In-house Public Affairs
UCB
Nubar Malikian Bank of New York Mellon
Yalchin Mammadov Director
eunews.az
Marco Mancino Adviser / Consultant
EACB
Hubert Mandery Director
Cefic
Angelika Manger Academics
Vrije Universiteit Brussel
Emanuele Manigrassi European Commission
Jasmine Mann Ambassador / Diplomat
Mission of Israel to the EU
Henk Mannekens In-house Public Affairs
BT Group
Taake Manning Adviser / Consultant
Netherlands Enterprise Agency
Phonseya Manorom Ambassador / Diplomat
Embassy of Laos
Jean Marbehant Lhoist S.A.
Emma Marcegaglia President
BUSINESSEUROPE
Vissers Marcel Editor-in-chief
Meeting Media Company
Jean Pierre Marcelle Director
Awex Trade and Investment
Olivier Marchal Chairman Europe
BAIN & COMPANY
Brigitte Marchand Belfius Bank
Isabelle Marchand In-house Public Affairs
Febelfin
Fabio Marchetti ENI
Francesco Marchi Director
EURATEX
Nitti Mardjan C-level / Member of the board
Accenture
Ara Margarian Director
SPIEF Foundation
Vanuhi Margaryan CoE
Walid Marhoon Senior Executive - Congress Development
Dubai Convention & Event Bureau
Gibellini Maria Rosa Director
European Internet Foundation
Goncalves Mariana European Comm ission (JRC)
Barbara Mariani Adviser / Consultant
Confindustria
Riccardo David Mariani ThinkYoung
Anca Marica Director
DEPARTMENT FOR SMES BUSINESS ENVIRON-
MENT AND TOURISM
Tuteleers Marie Sales Manager
Square-Brussels Meeting Centre
Tsiatoura Marina Expert
YLFA International
Laura Mariosa Adviser / Consultant
Knowledge4Innovation
Malte Markert In-house Public Affairs
Siemens
Markku Markkula EU Committee of the Regions
Biljana Markova Adviser / Consultant
UNISDR
Giuseppe Marletta Association manager
International Association of Young Lawyers
Gabriel Marquette C-level / Member of the board
EUROGIA2020
David Marsden Director, UK and Benelux
Hong Kong Trade Development Council
Giacomo Martinotti Director
Avio SpA
Jonathan Martins Senior Consultant
EY
Rusanna MartirosianProject Assistant European Business Summit
Anders Marvik In-house Public Affairs
Statoil
Esteban Mas Director
Balearic Islands Government
Stefano Mason EUREKA Secretariat
Philippe Masset C-level / Member of the board
ING Belgium
Alina Matache Adviser / Consultant
European Parliament
Raluca Mateescu European Commission
EBS 2014 PARTICIPANT LIST 153EBS 2014 PARTICIPANT LIST 152
Manuel Mateo European Commission
Monica Mateu Office of the Mayor of Barcelona
Jipson Mathew C-level / Member of the board
Tata Consultancy Services
Markus Mau Director
MAU
Nicole Mau Adviser / Consultant
MAU
Karola Maxianova European Commission
Peter Maxson Global Facility for Disaster Reduction
& Recovery (World Bank)
Melanie Mazier In-house Public Affairs
Citi
Anna Mazur Ambassador / Diplomat
Permanent Representation of Poland to the EU
Salvatore Mazzamauro SBS-EM
Alberto Mazzon Ludwig von Mises Institute - Europe
Paola Mazzucchelli Secretary General
Association of European Renewable Energy
Research Centres
Ian McCarthy Director
Liverpool Vision
Lisa McCooey In-house Public Affairs
PMI
Matthew McGuinness Director
Accenture
Guillaume McLaughlin Head of Office, Guy Verhofstadt
European Parliament
Anna McNally Director
AmCham EU
Fergus McReynolds C-level / Member of the board
EEF - The UK Manufacturing
Mirna Medica European Commission
Michael Meirlaen Adviser / Consultant
Foreign Affairs Belgium
Anne Meister Metropolitan Region FrankfurtRheinMain
Pedro Mejia Solvay Business School
Frederic Melchior Director Governmental Relations
European Building Automation
and Controls Association
Riley Melissa A. Director of Convention Sales
Destination DC
Minna Melleri In-house Public Affairs
Hyundai Motor Company
Soizick Menais Administrative Manager
International Co-operative Alliance
Juliane Mendelsohn Academics
Free University of Berlin
Barbara Mendes-Jorge Adviser / Consultant
Sustainability Consult
Victor Lino Mendonca EGA
Juan Menendez-Valdes Director
Eurofound
Liga Mengelsone Member federation of BUSINESSEUROPE
Employers Confedeartion of Latvia
Solimani Menouch Office Manager
European Food Information Resource Network
Valery mercier vice président iva global enamel.
ESSEX
Dumitru Mergeani CEO
SC Miti Geo SRL
Magali Merindol DIGITALEUROPE
Lise Merken Director
Belgian-Chinese Chamber of Commerce
Giles Merritt C-level / Member of the board
Friends of Europe
Iwona Mertin Adviser / Consultant
EUROCHAMBRES
Sonja Merwar State Secretariat for Education Research
and Innovation
Allal Mesrar Ministry of Foreign Affairs
Hermine Mesropyan College of Europe
John Metselaar Director
Procter & Gamble
Ann Mettler Director
Lisbon Council
Maike Metzen Regulatory Affairs
European Tuna Fishing, Processing
and Trade Committee
Karin Metzlaff Executive Director
European Plant Science Organisation
Gert Meylemans In-house Public Affairs
Bridgestone Europe
Marcinkowski Michal DoubleDutch
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Dominique Michel Comeos
Ballieu Michel CEO
European CanCer Organisation
De Bisschop Michel Executive Director
European Society of Anaesthesiology
Croise Michel C-level / Member of the board
Sodexo
Denis Mici College of Europe
Tania Mico In-house Public Affairs
Regional Government of Extremadura
Akkers Mieke Momentum
Dorthe Mikkelsen Vice President Mid-Europe
MSD
Bledar Milaqi European Parliament
Rene Milas Ambassador / Diplomat
EEAS
Amanda Millard Event Manager
International Wool Textile Organisation
Howard Miller In-house Public Affairs
Citibank
Reginald Miller Ambassador / Diplomat
U.S. Embassy France
Sergiy Milutin Responsible for Press
Dniepopetrovsk Regional Council
Sofia Minero Public Affairs Officer
European Association for Chemical
and Molecular Sciences
Eleonora Minozzi In-house Public Affairs
European Commission
Aitor Mintegui Basque Country Delegation to the EU
Emely Mintiens European Parliament
Maria Concetta Miranda Adviser / Consultant
FRBAF
Juste Mireia Jefa de Redaccion
Aqui Europa
Jan Mischke Adviser / Consultant
McKinsey & Company
Pietro Missanelli European Commission
Alex Mitchell C-level / Member of the board
G20 Young Entrepreneurs Alliance
Chrysoula Mitta The Lisbon Council
Cosmina Miu Adviser / Consultant
Perm Rep Romania to EU
Traore Mohamed Ambassador / Diplomat
embassy
Ebrahim Mohamed Climate-KIC Education
Jan Molema Ambassador / Diplomat
Benelux Union
Maria Molina European Commission EASME
André-Luc Molinier Member federation of BUSINESSEUROPE
MEDEF
Stijn Mols Ambassador / Diplomat
MFA Belgium - EU Affairs
Igor Monastyrov Tele Radio Company Donbass
Alfredo Montalbano C-level / Member of the board
Banca Monte dei Paschi di Siena
Benoit Monteyne FEB/VBO
Christopher Moore ThinkYoung
Christian Morales C-level / Member of the board
Intel
Giovanni Moratti European Commission
Marco Morchio Director
Accenture
Nuria Moreno Odero Adviser / Consultant
VNO-NCW
Mathieu Mori Director, AER Secretariat
AER
Chris Moris Director
FEVIA
Liam Morris Policy Officer, DG MARKT
European Commission
Tim Morris In-house Public Affairs
Tata Steel
Liz Morrison Accenture
Gian Michele Mosca Steria
Nikolas Moschakis Adviser / Consultant
EPC
Roberta Moscon EC EAC
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Lieve Mostrey Euroclear SA/NV
Jean Mourain Vice President Global Strategy
RSD
Arnaud Mourot C-level / Member of the board
Ashoka France
Séverine Moutquin Graphic Designer
European Business Summit
Piero Mozzi Adviser / Consultant
ASSICURAZIONI GENERALI
Barbara Mulert Accenture
Nicolas Müller-Geoffroy ThinkYoung
Dolores Muniz Communication & Information Manager
AeroSpace and Defence Industries Association
of Europe
Irene Murkovic European Commission
Martin Murray C-level / Member of the board
Asia Matters
Jonathan Murray Director
DIGITALEUROPE
Fiona Murray Schuman associates
Julien Mus Vidéographe
VisitBrussels
Jessica Mutton Academics
Dechert LLP
Tore Myhre Director
NHO - Confederation of Norwegian Enterprise
Anni Mykkanen Adviser / Consultant
EACT
Iana Myts Manager Government Affairs and Public Policy
3M
N
Penny Naas Vice-President EMEA Public Affairs
UPS
Eric Nachtergaele Conseiller général
SPF Economie
Dobbelaere Nancy Director
Canon Belgium nv/sa
Uitdewilligen Nancy Business Development Director
Starwood Hotels & Resorts
Carfrae Nancy Round Table Coordinator
Union of International Associations
Deborah Nash Director
cabinet DN
Niki Naska EUREKA
Duchesne Natacha Meetings & Conventions Analyst
VisitBrussels
Hans Naudts Adviser / Consultant
European Commission
Mario Nava Director, DG Internal Market and Services
European Commission
George Nazi Director
Accenture
Joao Francisco Negreiros In-house Public Affairs
JADE - European Confederation of Junior
Enterprises
Mark Neirynck Ambassador / Diplomat
Hong Kong Economic & Trade Office
Lorenzo Nelli Feroci IFC - World Bank Group
Neacsu Nelu C-level / Member of the board
EIR
Paolo Neri Warrant Group Srl
Vadim Nesterenko CEO
Group of Companies ORELSKAYA
Stilpon Nestor Nestor Advisors Ltd
Christian Nibourel C-level / Member of the board
Accenture
Delia Nicolaescu Events Manager
EurActiv.com
Phedon Nicolaides Professor
College of Europe
Elena Nicolescu JADE
Paolo Nicoletti Adviser / Consultant
Community Public Affairs
Bramsen Niels European Cancer Organisation
ECCO
Alessandro Niglia European Commission
Ingvill Nilsen Member federation of BUSINESSEUROPE
NHO - Confederation of Norwegian Enterprise
Patrick Nip Director of Information Services
Hong Kong Special Administrative Region
Johannes Nitschke Adviser / Consultant
gpluseurope
Jean-Louis Nizet C-level / Member of the board
Fédération Pétrolière Belge
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Mxolisi Nkosi Ambassador / Diplomat
SOUTH AFRICAN EMBASSY
Pierre-Yves Noble Assembly of European Regions
Koshi Noguchi In-house Public Affairs
Toshiba of Europe Ltd
Philippe Noirhomme BELGIAN VAT DESK
Lars Erik Nordgaard Ambassador / Diplomat
Norwegian Mission to the EU
Satu Norsten Manninen Regional Business Development Strategist
Norbotten County Council
Naiara Novillo Member federation of BUSINESSEUROPE
CEOE Delegation to the EU
Rashad Novruz Ambassador / Diplomat
Embassy of Azerbaijan
Mirjana Nozic NIS a.d. Novi Sad
Pedro Nunes dos Santos Director
PMI
Anesu Arthur Nyamukapa Ambassador / Diplomat
Embassy of the Republic of Zimbabwe, Brussels
Dorte Nybroe Member federation of BUSINESSEUROPE
The Confederation of Danish Industry
Jean-Albert Nyssens McKinsey & Company
O
Cillian O Donoghue Adviser / Consultant
FleishmanHillard
Erik O’Donovan Member federation of BUSINESSEUROPE
Ibec Europe
Kevin O’Kane Adviser / Consultant
g+ europe
Michelle O’Neill VP Govt & Public Affairs EMEA
Ingersoll Rand
Kate O’SullivanCommunication and Speakers Manager
European Business Summit
Carlos Ochoa Adviser / Consultant
Logos Public Affairs
Lucia Odone Policy Officer, Committee 1
AER
Lilian Ojeda Sadhwani Adviser / Consultant
Inforpress
Montaser Oklah Alzoubi Ambassador / Diplomat
Embassy of Jordan
Babajide Okusanya Director
AIESEC in Belgium
Felix Oldenberg Director
Ashoka Europe & Germany
Gavryluk Olesya Ambassador / Diplomat
Embassy
Alvaro Oliveira Director
Alfamicro, Lda
Rodrigo Oliveira Undersecretary of the Presidency
for External Affairs
Government of Azores
Conrado Oliveira In-house Public Affairs
JADE - European Confederation
of Junior Enterprises
Karin Oliver Adviser / Consultant
Balearic Islands Government
Varhelyi Oliver Ambassador / Diplomat
Permanenet Representation
of Hungary to the EU
Dugardyn Olivier External Lawyer
European Aluminium Association
Jean-Noël Olivier C-level / Member of the board
Mairie de Bordeaux
Daniele Olivieri Adviser to the President
and the Director General
BUSINESSEUROPE
Mattias Oljelund Adviser / Consultant
Prime Group
Peter Olson Vice President and Head of European Affairs
ERICSSON
Vinicius Onofre AIESEC
Adina Onofrei European Commission
Wim Oosterom Advisor
World Association of Eye Hospitals
Xavier Ortegat Director
CEPI
Pedro Ortun Director
EUROPEAN COMMISSION
Fouad Osmani College of Europe
Annika Ostergren European Commission
Gundars Ostrovskis European Commission
Dominique Ostyn Director
EurActiv.com PLC
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Miguel Otero Iglesias Academics
Elcano Royal Institute
Zanna Otisone European Commission
Oriano Otocan Head of the Department for International
Cooperation and European Affairs
Istria
Serguei Ouattara C-level / Member of the board
EU-Africa Chamber of Commerce
Juliette Oury European Commisson
Elsa Ozmen European Climate Foundation
P
Alevtyna Pabst Director
Startup Kyiv
Viviana Padelli Adviser / Consultant
CONFINDUSTRIA
Ana Catarina Pais de Oliveira European Research Council
Daniel Pajor European Commission
Jack Palmer ThinkYoung
Gianluca Panti self employed
Mazzucchelli Paola Secretary General
Association of European Renewable Energy
Research Centres
Anca Paraschiv European Commission
Mathieu Parenteau Director
Québec General Delegation
Irini Pari Member federation of BUSINESSEUROPE
SEV Hellenic Federation of Enterprises
Thomas Paris Head of Sales
Pictawall
Ruth Paserman European Commission
Federica Patalano In-house Public Affairs
BAT
Jaymeen Patel In-house Public Affairs
Apple
Vinciane Patelou Adviser / Consultant
cabinet DN
Fosselard Patricia Secretary General
European Federation of Bottled Waters
Bontinck Patrick CEO
Brussels Convention Bureau, VISITBRUSSELS
Van Gheel Patrick Ambassador / Diplomat
Ministry Foreign Affairs, External Trade
and Cooperation Development
Paolo Patruno FEDERALIMENTARE
Aurelie Pattyn In-house Public Affairs
Hydro
Sidonie Pauchet EC Projects,
Training and Communications Assistant
European Food Information Resource Network
Alexandra Paul Accenture
Soterios Pavlides European Commission
Erik Peetermans Member federation of BUSINESSEUROPE
VBO
Maggy Peeters AmCham EU
Kris Peeters Minister President
Flanders
Leo Peeters Ambassador / Diplomat
MFA
Anne Peeters Cabinet du Ministre Jean-Claude MARCOURT
Jeremie Pelerin Director
AFEP
Veronika Pelle European Commission
Thomas Pellerin-Carlin Academics
College of Europe
Sabine Pellkofer C-level / Member of the board
Evonik Industries AG
John Pentin Director
Bloomberg
Olena Perekhodchenko Academics
College of Europe
Irena Peresa European Commission
Ines Perez Sanjuan Member federation of BUSINESSEUROPE
BUSINESSEUROPE
Clara Perles Ashoka Belgium
Katarina Perocevic EU Commission
Thierry Perouse Manager
Unicap Television
Filippo Perrone Donnorso In-house Public Affairs
FederlegnoArredo
Denis Peter European Commission -RTD&Innovation
Magnus Petersen-Paaske Director
Kairos Society
Sinaj Petrit President
Berat Regional Council
Grace Petrona Entrepreneur
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Aurelia Petrov College of Europe
Victoria Petrova Adviser / Consultant
European Commission
Carlo Pettinelli Director
European Commission
Andrea Pezza European Commission
Daniel Pflumm Member federation of BUSINESSEUROPE
Verband der TUV e.V.
Sarah Phelan Member federation of BUSINESSEUROPE
MEDEF
Biltiau Philippe Chairman Masters Programmes
Universit
Giulia Picano European Parliament
Sergio Piccarelli Group Chief Sales Officer
ADECCO GROUP
Stephen Pickford Academics
Chatham House
James Pieper Director
CEFIC
Sandrine Pierloz European Commission
Mylena Pierremont President
MING PAI CONSULTING
Anne-Francoise Piette Director Marketing & Business Development
International Association of Public Transport
Filip Pintelon C-level / Member of the board
Barco
Michal Pinter U.S. Steel Kosice
Karel Pinxten European Court of Auditors
Tomas Pirkl In-house Public Affairs
Confederation of Industry of the Czech Republic
Isabella Pirolo Adviser / Consultant
SpaceTecPartners
Luis Planas Herrera DG ENTR - European Commission
Maria Planegger Member federation of BUSINESSEUROPE
Architect, project A.01 architects ZT GmbH
Christian Planegger President and CEO, Ventrex Automotive GmbH
BUSINESSEUROPE
Thaddé Plater-Zyberk CEO
Teleclean
Mathilde Platteau Adviser / Consultant
Nielsen
Lionel Platteuw Director
EUnited AISBL
Sabine Platteuw Director
UKTI
Robert Plummer Adviser / Consultant
BUSINESSEUROPE
David Plunkett Ambassador / Diplomat
Mission of Canada to the EU in Brussels
Jurgen Plyson Association manager
Belgian Association of
Pharmaceutical Medicine Professionals
Gregoire Poisson Managing Partner
Interel EU
Martin Polivka Senior Consultant
EY
Antonio Pollio Salimbeni IL SOLE 24 ORE RADIOCOR
Peter Polzer Adviser / Consultant
European Parliament
Laura Pontiggia Adviser / Consultant
European Research Counil
Diana Popp European Commission
Giuseppe Porcaro European Youth Forum
Barbara Posch Ambassador / Diplomat
Perm.Rep. of Austria - Ministry of Economy
Caroline Poublan BT
Guillaume Poullaouec CLEPA
Sunil Prasad C-level / Member of the board
Europe India chamber of Commerce
Xavier Prats Monne Deputy Director General
European Commission
Emanuela Preiti In-house Public Affairs
ENEL SPA
Teresa Presas Director
CEPI (Confederation of European Paper
Industries)
Sabine Prevost European Commission
Adeline Prieur Marketing a Manager
International Society for Prosthetics
and Orthotics
Ruth Prior CDP
Aurica Pripa In-house Public Affairs
ArcelorMittal
Ray Pritwish Tata Consultancy Services
Ante Prka European Commission
Simona Pronckute Young European Leadeship
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Anetta Proskurovska Academics
Ulc
Dimitri Proskurovski Academics
Solvay business school
Mark Purdy Director
Accenture
Amanjoot Purewal ThinkYoung
Manjeev Singh Puri Ambassador / Diplomat
Embassy of India
Q
Jean Quatresooz Consultant
The Strategic Group
Massimo Quattrocchi Director
Asia European Capital Investments SA
Moureau Quentin Sales Account Manager
VisitBrussels
Michael Quigley C-level / Member of the board
Sovereign Strategy
Santi Quinones European Parliament
Fa Quix Fedustria
R
Beate Raabe Secretary General
Eurogas
Katarzyna Rabczuk Adviser / Consultant
SoftServe
Nikola Radovanovic Chief Legal Officer for EU Legislation
Petroleum Industry of Serbia
Nathalie Ragheno Adviser / Consultant
FEB
Alain Liva Rahrijaona Ambassador / Diplomat
Embassy of Madagascar in Brussels
Edson Ramos European Comission
Stevan Randjelovic In-house Public Affairs
European Young Innovators Forum
Alex Rankin Adviser / Consultant
Morten Rasmussen Adviser / Consultant
EPPA
Jeppe Bo Rasmussen Member federation of BUSINESSEUROPE
The Confederation of Danish Industry
Vincent Raufast Manager France
EY
Charlotte Raut Accenture
Tuomo Rautiainen Head of Group Tax, General Manager
Huhtamaki
Vendula Raymova Director
Bohemia EU Planners Ltd.
Ievgeniia Razumkova European Parliament
Sonia Rebecchi EU Commission
Sonia Recasens Mayer of Barcelona
Lars Redeligx CCO
Brussels airlines
David Reed Partner and Head of Financial Services
Kreab and Gavin Anderson
Laura Reginato Director
Cattaneo & Zanetto (Bussels Office)
Baudouin Regout European Commission
Birgit Reifgerste Administration Manager
PostEurop AISBL
Antti Reinsalo European Commission
Agnes Reiter Ambassador / Diplomat
Hungarian Permanent Representation
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David Rennie C-level / Member of the board
Nestlé
Melanie Rensonnet Service public de Wallonie
Philip Repar Member federation of BUSINESSEUROPE
Industriellenvereinigung
Ilze Repele European Commission
Maria Reynders Director
Canon Belgium nv/sa
Didier Reynders Deputy Prime Minister and Minister
of Foreign Affairs
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Giulia Riccio European Commission
Julia Ridsdale-Saw Adviser / Consultant
Impress
Michael J. Riegelnegg BUSINESSEUROPE
Jeremy Rifkin Director
Foundation on Economic Trends
Brook Riley Friends of the Earth Europe
David Rinaldi Academics
College of Europe
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Francesco Riosa Assicurazioni Generali
Jorgo Riss Director
Greenpeace European Unit
Mary Ritter C-level / Member of the board
Climate-KIC
Rodrigo Rivera Salazar Ambassador / Diplomat
Ambassade de Colombie
Gianfrancesco Rizzuti In-house Public Affairs
febaf
Spalding Rob Associate Editor
Association Meetings International
Damien Robben Director
Canon Belgium nv/sa
Matthew Robinson Accenture
Lois Robson Member federation of BUSINESSEUROPE
Confederation of British Industry
Jerome Roche DG CONNECT - European Commission
Margarida Rodrigues Academics
College of Europe
Ricardo Rodrigues DG Connect - European Commission
Jesus Rodriguez Ambassador / Diplomat
Hong Kong Economic & Trade Office
Carlos Rodriguez Director
Telefenica
Ramon Rodriguez Cabezon Director
Ove Arup and Partners
Lorena Rodriguez Corchete DANSK ARBEJDSGIVERFORENING
Bruno Rodzynek Account Manager, Group Sales
Starwood Hotels & Resorts
Pieter Roelofsen Director
Tata Steel
Florence Roger Adviser / Consultant
KPMG
Beat Rohner C-level / Member of the board
Youth Regional Network
Karen Roiy Adviser / Consultant
DA
Pochet Roland General secretary
Belgian Brain Council
Eleni Romaidou Ambassador / Diplomat
Permanent Representation of Greece to the EU
Federich Romby European Commission
Cristina Ronquillo Ambassador / Diplomat
Embassy PERU
Marta Ros European Commission
Flora Rosenow Climate-KIC
Alex Ross Accenture
Sheila Rosseau Director
American Chamber of Commerce in Belgium
Titta Rosvall-Puplett Executive Director
European Biopharmaceutical Enterprises
Delphine Roulland Adviser / Consultant
g+ europe
Pierre-Frédéric Roulot Chief Executive Officer
Louvre-hotels
Denis Rousset Director
CATRENE
François Roux Director
SPF Affaires étrangères
Cecilia Rovelli European Commission
Theresa Rubino Italian Banking, Insurance and Finance Federation
Vervoort Rudy Minister President
Brussels Capital Region
Oppers Ruediger C-level / Member of the board
Evonik Industries AG
Cassandra Ruggiero Director
AIESEC
Victor Ruiz Salgado European Commission
Ellen RunngrenProject Manager
European Business Summit
Wytze Russchen In-house Public Affairs
Russchen Consultants
Luis Russo dos Santos Academics
College of Europe
Philippe Ruttens Accenture
Pierre Ryckmans Infirmiers de Rue
S
Katelyn Saarinen Adviser / Consultant
AIM
Suvi-Tuuli Saarnio European Commission
De Hanscutter Sabien Momentum
EBS 2014 PARTICIPANT LIST 169EBS 2014 PARTICIPANT LIST 168
Dupont Sabine Europe Director
Society for Laboratory Automation
and Screening
Neva Sadikoglu Secretary General, European Conservatives
& Reformists Group
Committee of the Regions
Josip Safar Deputy Prefect
Karlovac
Yosef Safi Harb C-level / Member of the board
Happitech
Irina Saghin European Commission
Youssef Sah Technicien stand
VisitBrussels
Sid Sala ECIPE
Alessandro Salimbeni Adviser / Consultant
European Parliament
Tom Sallis Member federation of BUSINESSEUROPE
CBI
Jalal Samadi Ambassador / Diplomat
Ambassade d’Iran
Ramazan Samadov Director
AYAPE
Vidhya Sampath Director
Tata Consultancy Services
Matt Samuel Accenture
Virginie Samyn Director
Ashoka Belgium
Daniel Sanchez Director
Nauta Capital
Jorge Antonio Sanchez Ramirez In-house Public Affairs
JADE
Dovile Sandaraite European Commission
Paolo Sandri European Commission
Linda Sansbury Ambassador / Diplomat
Hong Kong Economic & Trade Office
Luisa Santos Director
BUSINESSEUROPE
Daria Santucci European Commission
Feriel Saouli Secretary General
EuroVAprint
André Sapir Academics
Bruegel
Michela Saputi European Schoolnet
Emily Sara Member federation of BUSINESSEUROPE
Confederation of British Industry
Anu Sarnet DG REGIO
European Commission
Manuel Sastre Adviser / Consultant
CEOE Delegation to the EU
Motohiko Sato Japan Business Council in Europe
Maxime SattonnayMedia and Communications Manager European Business Summit
Andreas Sauer In-house Public Affairs
BMW Group
Ulrich Sauer European Commission
Laura Sauro Adviser / Consultant
Italian Permanent Representation
Natasa Sbrizaj Manager, Public Policy & Government Affairs,
Europe
3M
Maria Cristina Scarfia Member federation of BUSINESSEUROPE
confindustria
Francesco Scatigna UNITEE
Afke Schaart Senior Director Institutional Affairs
Microsoft
Marianna Scharf Adviser / Consultant
Fipra
Christophe Scharpe In-house Public Affairs
bpost
Johan Scharpe In-house Public Affairs
ExxonMobil
Philipp-Christian Scheel Adviser / Consultant
Zita Schellekens HEINEKEN International
Stefaan Schepers Adviser / Consultant
EPPA SA
Doris Schernhammer European Crop Protection Association (ECPA)
Marcus Scheuren Adviser / Consultant
European Parliament
Anders Schiermer Director Policy & Communications
MSD
Matthieu Schiffmann ThinkYoung
Anka Schild In-house Public Affairs
Siemens
Jonas Schmid Freelance journalist
Ulrike Schmulling Adviser / Consultant
German Chemical Industry Association (VCI)
Marina Schneider Adviser / Consultant
GVSt e.V.
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Karen Schober BDEW
Henk Jan Scholten Blue Book Trainee - European Commission
Claire Schonbach Director of European Government Relations
XEROX
Jean-Pol Schrauwen Photographe
Cabinet du Ministre des Affaires étrangères
Stephanie Schretlen AmCham EU
Niels Schreuder In-house Public Affairs
AGC Glass Europe
Doris Schroecker RTD research and innovation
Alexander Schubert Executive Director
European College of Neuropsychopharmacology
Michail Schuch Academics
Vienna University of Economics and Business
Ingrid Schulerud Ambassador / Diplomat
Norwegian Ministry of Foreign Affairs
Olivier Schunck Accenture
Henne Schuwer Ambassador / Diplomat
Embassy of the Netherlands
David Schwander European Commission
Piera Sciama European Commission
Eileen Scollan Member federation of BUSINESSEUROPE
Ibec
Sebastien Scoupe Academics
Solvay Business School
Nicole Scourti British American Tobacco
John Scowcroft Adviser / Consultant
Global CCS Institute
Nolens Sebastien Meeting & Convention Advisor
VisitBrussels
Petru-Claudiu Seicaru Adviser / Consultant
Oxford Nation SRL
Rada Selakovic Belgrade Chamber of Commerce
Xavier Sellares Mayer of Barcelona
Luca Selva Ianus group
Laurent Sempot FEB/VBO
Sheherazade Semsar Managing Director
European Voice
Fanny Senez Chief Operating Officer
European Forum for Good Clinical Practice
Said H. Senussi C-level / Member of the board
K Group
Jana Sermekova Ambassador / Diplomat
Permanent Representation
of the Slovak Republic to the EU
Silvi Serreqi EASME
Naima Serroukh Cabinet europe ixelles
Helga Severyns Senior Director, Special Projects
UITP
Lars Seynaeve In-house Public Affairs
Citi
Kateryna Shalayeva Adviser / Consultant
Pool of European Youth Researchers
Renu Sharma Ambassador / Diplomat
Embassy of India to Belgium
Madi Sharma European Economic and Social Committee
David Sharrock European Commission
Gitae Shim Director
KIAT (Korea Institute for advancement
of technology)
Ilona Shtrom Commercial Attaché
US Mission to the EU
Mirjana Sicevic In-house Public Affairs
Belgrade Chamber of Commerce
Pauchet Sidonie EC Projects, Training
and Communications Assistant
European Food Information Resource Network
Christoph Sievering Bayer/ Climate-KIC
Harvey Siggs Councillor, Somerset County Council
Committee of the Regions
Roberto Signorini ANIA
Elena Simatic European Commission
Denislava Simeonova In-house Public Affairs
European Commission
Manon Simon BDEW
Frederic Simon EurActiv.com
Nicholas Simoncini European Parliament
Varos Simonyan Ambassador / Diplomat
Trade Representative of the RA
Sophie Sine FEB
Jasbir Singh Director
Roest Singh Advocates
Sisekelo Sinyolo AIESEC
Michèle Sioen President of the FEB/VBO
EBS 2014 PARTICIPANT LIST 173EBS 2014 PARTICIPANT LIST 172
Aldo Siragusa U.E.
Jonas Skaalerud Member federation of BUSINESSEUROPE
Confederation of Norwegian Enterprise
Alexey Skantsev Ambassador / Diplomat
Permanent Russian Mission to the EU
Harriet Slager In-house Public Affairs
Fokker Technologies
Laurence Smajda European Parliament
Viktorija Smatko-Abaza Director
European Commission
Warwick Smith Director
British Generic Manufacturers Association
Robert-Jan Smits Director
European Commission
Anna Sobczak European Commission
Matilde Sobral Adviser / Consultant
MSConsulting
Georges Soccal Sales Administration
and Business Support Manager
HEXCEL
Minero Sofia Public Affairs Officer
European Association for Chemical
and Molecular Sciences
Menais Soizick Administrative Manager
International Co-operative Alliance
Gian Marco Solas European Commission
Menouch Solimani Office Manager
European Food Information Resource Network
Stefan Solle Director
Gesamtmetall
Laura Somerhausen In-house Public Affairs
HEINEKEN International
Arnaud Sonnet Public Affairs Director
EurActiv.com
Wojciech Sopinski European Commission
Antonio Sorgi Director
Region Abruzzo
Marco Sotelino Ambassador / Diplomat
US Embassy to Belgium
Radoslav Soth European Parliament
Victor Soto In-house Public Affairs
JADE- European Confederation
of Junior Enterprises
Frederic Soudain Director
MCI Group
Paulo Sousa Adviser / Consultant
ex-EC
Fabrizio Spaolonzi Staigiare
Italian Banking, Insurance
and Finance Federation
Chloe Spathari In-house Public Affairs
European Commission
Mark Spelman C-level / Member of the board
Accenture
David Spence In-house Public Affairs
Hyundai Motor Company Brussels Office
Thomas Spiller The Walt Disney Company
Thomas Spoormans European Commission
Gerrit Spriet Europese Commissie
Klara Srbova Academics
University of Kent
Ljiljana Srdic EC DG ECFIN
Arnie Sriskandarajah Director
ROCKET INTERNET
Pierre St-Arnaud President and General Manager
ABB
Stephen Stacey Director
Hyundai Motor Company
Markus Staedler European Commission
Jean-Marie Standaert Member federation of BUSINESSEUROPE
Bulgarian Industrial Association
Svetoslav Stankov European Commission
Cveto Stantic Adviser / Consultant
European Economic and Social Committee
Milena Staporek In-house Public Affairs
European Commission
Anne Starkie-Alves European Commission (EASME)
Christopher Start C-level / Member of the board
Start Development bvba
Stefano Stefanini Adviser / Consultant
Podesta Group
Guillaume Steffens EASME
Julia Stehling Hostess
VisitBrussels
Thomas Steiert EASME
Federico Steinberg Academics
Real Instituto Elcano
EBS 2014 PARTICIPANT LIST 175EBS 2014 PARTICIPANT LIST 174
Ruth Steinhoff Adviser / Consultant
German Chemical Employers Association BAVC
Anders Stenlund Member federation of BUSINESSEUROPE
Confederation of Swedish Enterprise
Kajsa Stenstrom Adviser / Consultant
MHP Communications
Vrielynck Stéphanie Conseill
Cabinet Ministre Fremault
Segers Steve Business Manager
Streamdis
Didier Stevens In-house Public Affairs
TOYOTA MOTOR EUROPE
Anca Stoica Member federation of BUSINESSEUROPE
CBI
Larry Stone C-level / Member of the board
British Telecom
Matt Stone Adviser / Consultant
McKinsey Global Institute
Richard Straub Director
EFMD
Magdalena Strauch Member federation of BUSINESSEUROPE
BUSINESSEUROPE
Roland Strauss Director
Knowledge4Innovation
Jelena Stupaka Executive Agency
European Commission for SME
Elena Suarez Adviser / Consultant
European Commission
Shigeo Sugimoto Researcher, Strategic Information
& Research Department
MITSUI & CO
Attila Suhajda C-level / Member of the board
Hungarian Services and Outsourcing Association
Philippe Suinen CEO
AWEX
Dana Sullivan Principal
KF Washington & Brussels
Euchar Sultana C-level / Member of the board
Young Business Entrepreneurs
Tanaka Sumiko Coordinator
International Union of Immunological Societies
Leo Sun President of Brussels office
and Europe Affair Dept.
Huawei Technologies
Maciej Surowiec Manager, EU Institutional Relations
MICROSOFT
Ioana Surpateanu Adviser / Consultant
European Parliament
Robertson Susan President of ASAE Foundation
The Center for Association Leadership
Marc Suters Strategic Market Intelligence
EY
Lars Peter Svane Chief Executive, Marketing & Sales
Eurobrussels
Halada Svatopluk C-level / Member of the board
Association of Innovative Entrepreneurship CR
Marta Swietlicka European Commission
Juraj Sykora Council of the European Union
Ousmane Sylla embassy guinea
Marta Szafranska European Parliament
Monika Szczesna-Marek European Comission
Botond Szebeny Secretary General
PostEurop
T
Emilie Tack Adviser / Consultant
Deloitte
Nikolaus Tacke Director
Coca-Cola Europe
Hanane Taidi Director Communications
PlasticsEurope aisbl
Dennis z.s. Tan Director
ECE STUDENTS & ZAVIOX HOLDING
Susumu Tanaka Japan External Trade Organization (JETRO)
Brussels
Igal Taranic Academics
College of Europe
Mario Tarouca In-house Public Affairs
JADE
Andy Taylor South East Regional Manager
BT Global Services
Simon Taylor European Voice
Daniela Tecu Translation Centre for the Bodies of the EU
Tuula Teeri C-level / Member of the board
Aalto University
EBS 2014 PARTICIPANT LIST 177EBS 2014 PARTICIPANT LIST 176
Pierre Teheux Adviser / Consultant
Towers Watson
Aslihan Tekin Director
Women Entrepreneurs Association of Turkey
Allard-Jan ten Berge EU Affairs & NATO
Saab Group
Mira Teoh Kim Member federation of BUSINESSEUROPE
BUSINESSEUROPE
Morena Termini EUROPEAN COMMISSION
Annalisa Tessarolo DG ENTR - European Commission
Paola Testori Coggi European Commission
York Alexander Tetzlaff Director
vbw - Bavarian Industry Association
Johannes Theiss Adviser / Consultant
Steltemeier & Rawe
Regis Thepot General Director
EPTB Seine Grands Lacs
Hendrik Theunissen Committee of the Regions
van Eyll Thierry Account Manager - Meetings & Conventions
VisitBrussels
Guy Thiran Director
Eurometaux
Katrine Mulvad Thomsen Ambassador / Diplomat
Danish Permanent Representation
Daniel Thorman Think Young
Cecilia Thorn In-house Public Affairs
Financial Reporting Council
Charlotte Thornby Director
Oracle
Anna Elisabeth Thum Adviser / Consultant
European Commission DG ECFIN
Hilde Thys Agoria
Arnaud ThysenGeneral Manager
European Business Summit
Marianne Thyssen European Parliament
Catalin Ticheru European Commission DG Connect
Kinga Timaru-Kast Head of Membership & Business Development
European Photovoltaic Industry Association
Pieter Timmermans Member federation of BUSINESSEUROPE
FEB
Liga Timsa EC Cabinet
Thomas Tindemans C-level / Member of the board
Hill+Knowlton Strategies
Larissa Tishevskaya Senior Manager, International Sales
Destination DC
Rosvall-Puplett Titta Executive Director
European Biopharmaceutical Enterprises
Karel Tobback Cabinet Minister-President Kris Peeters
Ana Tomasek EUREKA Secretariat
Takahiro Tomonaga General Manager, Strategic Information &
Research Department
MITSUI
Torfs Toon Solvay Brussels school
Richard Torbett EFPIA
Marion Torregano-Silvani C-level / Member of the board
European Commission
Martin Totev European Commission
Aleksandar Totev Academics
University of Rome Tor Vergata
Annelies Traas EQAR
Patricia Trejo Adviser / Consultant
CEOE Delegation to the EU
Johanna Trieb European Commission
Diane Tries Secretary General
Eurojuris International
Christos Trikoukis C-level / Member of the board
EMG Strategic Consulting
Nina Trofimova Adviser / Consultant
g+ europe
Mareike Trull UNITEE
Christos Tsachalidis European Commission
Tina Tsai Public Relations Manager
Huawei Technologies
Stanislava Tsarkova Academics
College of Europe
Marina Tsiatoura Expert
YLFA International
Dimitris Tsigos President
YES - European Confederation
of Young Entrepreneurs
EBS 2014 PARTICIPANT LIST 179EBS 2014 PARTICIPANT LIST 178
Constantin Tudor Ambassador / Diplomat
Romania Rep. Perm.
Saila Turtiainen Member federation of BUSINESSEUROPE
Confederation of Finnish Industries EK
Marie Tuteleers Sales Manager
Square-Brussels Meeting Centre
Jan Tytgat Senior Manager Government Affairs
Umicore
U
Luis Ugarelli Ambassador / Diplomat
Embassy Peru
Nancy Uitdewilligen Business Development Director
Starwood Hotels & Resorts
Reimann Ulrike Director Communications
European University Association
Ahmed Ulusoy C-level / Member of the board
European-Turkish Business Confederation
(UNITEE)
Inigo Urresti European Commission
Cemille Ustun Member federation of BUSINESSEUROPE
Confederation of Swedish Enterprise/Almega
Gunter Uytterhoeven C-level / Member of the board
BNP Paribas Fortis
V
Marie-Christine Vaccarezza Member federation of BUSINESSEUROPE
MEDEF
Borbala Vadasz Member federation of BUSINESSEUROPE
MGYOSZ-BUSINESSHUNGARY
Joana Valente BUSINESSEUROPE
Diego Valiante Academics
Centre for European Policy Studies
Ismael Valigy Ambassador / Diplomat
Mozambique Embassy
Truus Valkering Director
Tata Steel
Magdalena Vallebona Adviser / Consultant
European Parliament
Diana Van Member federation of BUSINESSEUROPE
Confederation of swedish enterprise
Lieke Van Alphen EU Advisor
Noord Brabant
Betty van Arenthals Kramer Freher Member federation of BUSINESSEUROPE
MKB Nederland
Joris Van Assche Director
FeBelGen
Natascha van Bijsterveld Adviser / Consultant
ACCIO
Raf Van Bulck Member federation of BUSINESSEUROPE
Federation of Enterprises in Belgium
Frans Van Daele Honorary Ambassador, Head of Cabinet to His
Majesty the King of Belgians
Royal Palace
Manouk van Dalm Academics
ThinkYoung
Ivo Van Damme Member federation of BUSINESSEUROPE
Federation of Enterprises in Belgium
Willem Van de Voorde Deputy Head
Belgian Minister of Foreign Affairs
Tiphaine Van de Vyver Project Manager Trainee
The State of the European Union
Laurens van Delft European Parliament
Joke Van den Bandt Member federation of BUSINESSEUROPE
VNO-NCW
Jan van den Biesen In-house Public Affairs
Philips
Illya Van den Borre Director
Delhaize Group
Katrien van den Broeck Assistant, Guy Verhofstadt
European Parliament
Sam Van den plas WWF European Policy Office
Ludo Van Der Heyden Mubadala Professor
of Corporate Governance and Strategy
INSEAD
Carl Van der Horst In-house Public Affairs
Tata Steel in Europe
Mark van der Horst In-house Public Affairs
UPS
Olivier Van der Maren Director
Federation of Enterprises in Belgium
Roeland Van der Stappen Adviser / Consultant
ERT
Marie-France Van Der Valk Director European Public Affairs
Renault
Walter Van Der Weiden Director Government & Industry Relations
ERICSSON
Jan van der Werff Self-Employed
EBS 2014 PARTICIPANT LIST 181EBS 2014 PARTICIPANT LIST 180
Jonas van Eijk Academics
AIESEC
Daniel Van Espen President
FAIB
Marc Van Gastel Flanders Investment and Trade
Magda Van Gompel President a.i.
Maison des Associations Internationales
Guy Van Habberney Adviser / Consultant
US Embassy
Julian van Hille South African Embassy
Nicolas Van Hoecke Director
Samsung Electronics
Laurence Van Hoorebeke EUREKA Secretariat
Victor van Hoorn Adviser / Consultant
Hume Brophy
Frederic Van Houte Director General
European Man-Made Fibres Association
Johan Van Hove FPS Foreign Affairs
Thierry van Kan C-level / Member of the board
Febiac
Walter van Kuijen Philips European Affairs office
Johan Van Laer Director
Burson-Marsteller
Hilde Van Laere Adviser / Consultant
European Economic and Social Comittee
Caroline Van Leynseele EESC EUROPEAN ECONOMIC
AND SOCIAL COMMITTEE
Inès Van Lierde EUROALLIAGES
Mario Van Mierlo Member federation of BUSINESSEUROPE
VNO-NCW
Mathieu Van Overstraeten Adviser / Consultant
akkanto
Annie Van Praet FEB/VBO
Catherine Van Reeth Director
toy industries of europe
Joost Van Roost Director
ExxonMobil
Mats van Santen UniPartners Amsterdam
Rene van Sloten Cefic
Maaike Van Zuilen International representative
World Association of Eye Hospitals
Michael Vancoillie Academics
SIEMENS & MBA Solvay
Marc Vancoppenolle Vice President Public Affairs Europe
ALCATEL
Geert Vancronenburg Member federation of BUSINESSEUROPE
Federation of Enterprises in Belgium
Filip Vandenbempt In-house Public Affairs
Canon Belgium nv/sa
Tony Vandeputte C-level / Member of the board
FEB-VBO
Kim Vandevoorde Events Manager
AeroSpace & Defence Industries Association
of Europe
Bart Vandewaetere Adviser / Consultant
Nestlé
Philippe Vandewiele VANDEWIELE
Christophe Vandoorne Managing Partner - Korn Ferry Brussels
KORN FERRY
Robrecht Vandormael Adviser / Consultant
Hill+Knowlton Strategies
Valère Vangeel Director
FOD Economie, KMO, Middenstand & Energie
Patricia Vangheluwe Director
PlasticsEurope aisbl
Sebastien Vanhoucke European Parliament
Christian Vanhuffel Director
Agoria
Lieve Vanlierde Director
FETRA
Jean-Luc Vanraes Vice-President
Brussels Regional Society of Investments
Philippe Vanrie C-level / Member of the board
EBN
Thomas Vansiliette Director
AIESEC in Belgium
Luc Vansteenkiste Director
SIOEN
Joost Vantomme Director
Hill+Knowlton Strategies
Sobha Varghese Tata consultancy Services
Anastasia Vasilachi Director
AIESEC
Marian-Constantin Vasile Vice President
Timis County
Dimitra Vasilia Adviser / Consultant
Schuman Associates
EBS 2014 PARTICIPANT LIST 183EBS 2014 PARTICIPANT LIST 182
Theodoros Vasilopoulos European Parliament
Christine Vaudery Adviser / Consultant
Liverpool Vision
Antonino Vavala Freelancer
Jose Vega Director
Procter & Gamble
Eva Veivo Council of the European Union
Almudena Velasco Adviser / Consultant
SpaceTec Partners
Snezana Velickovic Director
Belgrade Chamber of Commerce
Indre Venckunaite INEA
Pierre Verdoodt Flemish government
Christine Verfaillie COO
European Society for Radiotherapy
and Oncology
Dimitri Vergne In-house Public Affairs
Renault
Bernard Vergnes Chairman
EEC
Laurence Verhagen Chief Executive Officer
International Society of Geriatric Oncology
Loic Verheyen INS sprl
Ruben Verhoeven Director
McKinsey & Company
Guy Verhofstadt European Parliament
Marc Vermeire Managing Director Europe
SUMITOMO CHEMICAL
Jernej Vernik Director
Eurometaux
Mindaugas Veromejus In-house Public Affairs
Executive Agency for Small
and Medium-sized Enterprises
Yves Verschueren Director
essenscia
Sigfried Verstappen Senior Investment Promotion Executive
InvestHK
Peter Vertessy BUSINESSEUROPE
Rudy Vervoort Minister President
Brussels Capital Region
Ben Vicca Director
CGI Belgium
Loles Vidal FCVRE
Corinne Vigreux Co-Founder, Chief Commercial Officer,
Managing Director and Sales Director
TOMTOM
Alexandr Vilkul Member of the Regional Council - Former
Prime Minister of Ukraine
Dniepopetrovsk Regional Council
Viktoryia Vinahradava European parliament
Jose Sergio Vinay In-house Public Affairs
European Youth Forum
Boldrini Vincent Adviser / Consultant
UCL
Daniela Vincenti EurActiv.com
Lurkin Virginie Meetings & Conventions Advisor
VisitBrussels
Henk Visser European Commission, DG Enlargement
Imelda Vital Amway
Pedro Vitorio In-house Public Affairs
EDP
Derek Vollebregt AIESEC International
Heinz Christian Vollenweider VR Del. and CEO
Europa Reinsurance Facility Ltd (Europa Re)
Thomas Volstrup Member federation of BUSINESSEUROPE
The Confederation of Danish Industry
Christina Von Westernhagen Director, EU Government Affairs and Public Policy
Dow
Michael Voordeckers Director
Hill+Knowlton Strategies
Vasiliki Voulgaraki Director
Thermo Fisher Scientific
Daniele Vranken Secretary General
Federation of European & International
Associations Based in Belgium
Vladimir Vroonen ThinkYoung
W
Henri Wagener Member federation of BUSINESSEUROPE
Fedil - Business Federation Luxembourg
Marhoon Walid Senior Executive - Congress Development
Dubai Convention & Event Bureau
Eustace Wallace Ambassador / Diplomat
Embassy of Eastern Caribbean States
& Mission to the EU
David Walzer Ambassador / Diplomat
Mission of Israel to the EU
EBS 2014 PARTICIPANT LIST 185EBS 2014 PARTICIPANT LIST 184
Lesley Ward Adviser / Consultant
Scottish Government
Dominique-Paul Warnier C-level / Member of the board
Ministry of Economy, Industrie and Employment
Eve Wasmuth The European Sting
James Watson BUSINESSEUROPE
Wolfgang Weber Director
EU Government Relations BASF Group
Hélène Weil Adviser / Consultant
gplus
Christian Weinberger Adviser / Consultant
European Commission
Anneli Weinholt AeroSpace and Defence Industry Association
of Europe
David Weis Ambassador / Diplomat
Ministry of Foreign Affairs of Luxembourg
Marcus Weldon Chief Technology Officer
Alcatel-Lucent
Elona Wenk Personal Assistant
European Wind Energy Association
Daniel Wennick Member federation of BUSINESSEUROPE
Confederation of Swedish Enterprise
Ruess Werner In-house Public Affairs
Michelin
Johnson Weru Ambassador / Diplomat
Embassy of Kenya
Christiane Westphal European Commission
Milosz Wiatrowski Academics
College of Europe
Jean Wibaut In-house Public Affairs
General Motors Europe
Anna Friederike Wildberg Academics
College of Europe
Fiona Wilkinson C-level / Member of the board
Visa Europe
Anna Will-Szczepankowska Ambassador / Diplomat
Permanent Representation of Poland to the EU
Luc Willems C-level / Member of the board
BENELUX UNIE
Lode Willems Ambassador / Diplomat
BNP PARIBAS FORTIS
Scott Williams Advisor
PricewaterhouseCoopers (PwC)
Neeley Williams In-house Public Affairs
Samsung
Tomboy Willy Director
Recharge
Oosterom Wim Advisor
World Association of Eye Hospitals
Wolfram Wirbelauer Member federation of BUSINESSEUROPE
BDA
Peter Witt Head of Liaison Office Brussels
SIEMENS
Hanno Woelm Adviser / Consultant
APCO Worldwide
James Wolfe Ambassador / Diplomat
US Mission to the EU
Matthieu Woodhouse Adviser / Consultant
AmCham EU
Gregor Woschnagg Ambassador / Diplomat
Federation of Austrian Industries
Dirk Wouters Ambassador / Diplomat
Permanente Vertegenwoordiging van België
bij de EU
Fiona Wright Director
CabinetDN
Sjoukje Yao Wu Adviser / Consultant
EU-China Intercultural Exchange Consultancy
Michelle Wyart-Remy Director
IMA-Europe
Barbara Wynne Accenture
X
Guillaume Xavier-Bender Adviser / Consultant
German Marshall Fund
Yu Xiao Director
China Council for the Promotion
of International Trade (CCPIT) in Brussels
Y
Zainuddin Yahya Ambassador / Diplomat
Embassy of Malaysia
Andreas Yannopoulos Director
PMI
Edward Yau Director of the Chief Executive’s Office
Hong Kong Special Administrative Region
Tevfik Yavuzer Assistant, Committee 1
AER
Bing Ye Director
China Council for the Promotion
of International Trade(CCPIT) in Brussels
EBS 2014 PARTICIPANT LIST 186 EBS 2014 PARTNERS 187
Selim Yenel Ambassador / Diplomat
Turkish Delegation to the EU
Janica Ylikarjula Member federation of BUSINESSEUROPE
Confederation of Finnish Industries EK
Helene Yohannes Director
AIESEC
Elina Yrgardh Adviser / Consultant
NASDAQ OMX
Hung Yuri Academics
Mercer
Z
Rosario Zacca Adviser / Consultant
Gianni, Origoni, Grippo, Cappelli & Partners
Florian Zachia In-house Public Affairs
EC
Roberto Zangrandi Director
Enel SPA
Cecilia Zappala BUSINESSEUROPE
Marek Zaremba Burson-Marsteller
Rick Zednik CEO
EurActiv.com
Judit Zegnal Bruxinfo - Hungarian news agency
Denis Zervudacki Chief Executive Officer and Founder
The State of the European Union
Zhussupova Zhanna Project Manager
European Psychiatric Association
Ada Ziemyte European Commission
David Zimmer Director
Framework Public Relations
Darya Zinkovskaya Solvay Brussels School Economics
and Management
Roberta Zobbi European Commission
Romain Zouhri European Commission
Gordana Zrnic Director of the Brussels Office
Chamber of Commerce and Industry of Serbia
Szabo Zsofia AIESEC
Fabian Zuleeg Director
European Policy Centre
Geroen Zwaenepoel Federal Public Service of Economy of Belgium
PARTNERS
EBS 2014 PARTNERS 191EBS 2014 PARTNERS 190
AN INITIATIVE OF
STRATEGIC PARTNER
MAIN PARTNER
SUMMIT PARTNERS
KNOWLEDGE PARTNERS
MEDIA PARTNERS
OFFICIAL NEWS PROVIDER
SUPPORTING PARTNERS
EBS 2014 PARTNERS 193EBS 2014 PARTNER DESCRIPTIONS 192
AN INITIATIVE OF
BUSINESSEUROPE
BUSINESSEUROPE is the leading advocate for growth and competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most influence their performance. A reco-gnised social partner, we speak for all-sized enterprises in 35 European countries whose national business federations are our direct members.
FEB
The Federation of Enterprises in Belgium is the only multisector em-ployer organisation representing companies in Belgium’s three regions. FEB represents more than 50,000 companies, accounting for 75% of em-ployment in the private sector. FEB promotes and defends the interests of those companies in nearly 150 federal, European and international bodies, with a view to creating an optimum business and investment en-vironment. FEB’s activities are underpinned by its thorough knowledge of the sector – thanks to the expertise of its member federations – and on key values such as the social market economy, sustainable develop-ment, business ethics, good governance, dialogue and self-regulation.
STRATEGIC PARTNER
ACCENTURE
Accenture is a global management consulting, technology services and outsourcing company, with approximately 281,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-perfor-mance businesses and governments.
MAIN PARTNER
KINGDOM OF BELGIUM, FEDERAL PUBLIC SERVICE, FOREIGN AFFAIRS, FOREIGN TRADE AND DEVELOPMENT COOPERATION
As an organisation with solid, long-standing experience in foreign rela-tions, FPS Foreign Affairs, Foreign Trade and Development Cooperation deploys its expertise and knowledge of the international environment in order to defend Belgian interests abroad, promote the advent of a more stable, fairer and more prosperous world, and combat global poverty. Our FPS feels that providing support and assistance to Belgian nationals abroad is one of its main responsibilities. Working in coordination and consultation with other partners active abroad, our FPS will continually encourage consistency of action by our country abroad.
As the voice of business in Belgium, FEB actively promotes the creation of an entrepreneurial environment and defends the interests of over 50,000 companies of all sizes at federal, European and international level. FEB’s initiatives cover all aspects of companies’ economic, social, legal and tax-related activities.
The Federation of Enterprises in Belgium, your centre of expertise FEB’s initiatives cover all aspects of companies’ economic, social, legal and tax-related activities at federal, European and international level. Amongst those initiatives:
The Brussels School of Competition (BSC)
aims to foster education, compliance and research in the fi eld of competition law and economics.www.brusselsschoolofcompetition.be
The International Business Institute (IBI)
gives entrepreneurs a unique opportunity to gain a deep understanding of international trade techniques, risks and opportunities. [email protected]
The Social Academy
7 lessons designed to share knowledge and experience in human relations with CEOs, HRMs and production managers, offering them tools to promote good labour relations within their own company. www.socialacademy.be
Information about all FEB initiatives can be found on our website at www.feb.be
Annonce guide EBS A5.indd 1 23/04/14 15:43
EBS 2014 PARTNER DESCRIPTIONS 195EBS 2014 PARTNER DESCRIPTIONS 194
maintains a physical presence in 55 countries and does business in 61 more. Clients across EMEA choose Citi for our global footprint, market position, in-country relationships and full range of solutions through their extensive suite of products and services.
EEN
The Enterprise Europe Network helps small companies make the most of the business opportunities in the European Union. Our experts can help SMEs find international business partners, source new technologies and access EU funding or finance. And they can advise on issues as diverse as intellectual property, going international, or EU law and standards. The Enterprise Europe Network wants to make sure companies benefit from the EU Single Market as much as big players do. For this purpose, it brings together business support organisations from more than 50 countries which are connected through powerful databases and know Europe inside out. With close to 600 member organisations, the Enter-prise Europe Network is always close to every business in Europe.
CLIMATE-KIC
Climate-KIC is the EU’s main climate innovation initiative. It is Europe’s largest public-private innovation partnership focused on mitigating and adapting to climate change. Climate-KIC consists of companies, academic institutions and the public sector. The organisation has its headquarters in London, UK, and leverages its centers across Europe to support start-up companies, to bring together partners on innovation projects and to educate students to bring about a connected, creative transformation of knowledge and ideas into products and services that help mitigate and adapt to climate change. Climate-KIC is one of the Knowledge and Innovation Communities (KICs) created in 2010 by the European Institute of Innovation and Technology (EIT), the EU body tas-ked with creating sustainable European growth while dealing with the global challenges of our time.
EFPIA
European Federation of Pharmaceutical Industries and Associations represents the pharmaceutical industry operating in Europe. Through its direct membership of 33 national associations and 40 leading pharmaceu-tical companies, EFPIA provides the voice of 1,900 companies committed to researching, developing and bringing new medicines to improve health and quality of life around the world. The pharmaceutical industry invests 30 bil-lion on research and development per year in Europe and directly employs 700,000 people including 116,000 in R&D units in Europe. EFPIA members are committed to delivering innovative medicines to address unmet needs of patients and reducing the burden of chronic diseases for Europe’s ageing population. EFPIA believes in close cooperation with its stakeholders to help create sustainable healthcare systems and to develop prompt responses to health threats in Europe.
SUMMIT PARTNERS
AER
The Assembly of European Regions is the largest independent network of regional authorities in wider Europe, bringing together nearly 230 regions from 35 countries along with 15 interregional organisations. Established in 1985, AER is a forum for interregional co-operation and a lobbyist for regional interests on the European stage: AER was a key player in the creation of the advisory bodies to the Council of Europe (Congress of Local and Regional Authorities) and the European Union (Committee of the Regions).
BRUSSELS INVEST & EXPORT
Brussels Invest & Export is the foreign trade and investment agency of the Brussels Capital Region. Their mission is to help Brussels-based companies find their way to international markets as well as acting as a one-stop shop to welcome foreign investors in Brussels, which is the ideal launching pad for their exports across Europe. A team of almost 90 economic and commercial attachés is posted abroad to provide free guidance to Brussels-based SME’s all over the world.
CANON
Canon customers benefit from consumer and professional imaging pro-ducts, including leading edge photographic equipment, printers, scan-ners and binoculars, as well as their advanced range of Digital Compact and SLR cameras. In addition, Canon’s Business Solutions offer a vast portfolio of print and document solutions for small and medium busi-nesses, large corporations and governments. Their Industrial Products Business Unit widens their scope further still, offering products to suit markets as diverse as medical, optical, broadcast and IT multinationals.
CEFIC
As the voice of the European chemical industry, Cefic is a committed par-tner to EU policymakers, facilitating dialogue with industry and sharing their broad-based expertise. Cefic represent 29,000 large, medium and small chemical companies in Europe, which directly provide 1.2 million jobs and account for a fifth of world chemical production. Based in Brus-sels since their founding in 1972, they interact every day on behalf of their members with international and EU institutions, non-governmen-tal organisations, the international media, and other stakeholders.
CITI
Citi works tirelessly to provide consumers, corporations, governments and institutions with a broad range of financial services and products. They strive to create the best outcomes for their clients and customers with financial ingenuity that leads to solutions that are simple, creative and responsible. Across Europe, the Middle East and Africa (EMEA), Citi
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EWEAEWEA is the voice of the wind industry, actively promoting wind energy’s interests to decision-makers in Europe and worldwide. It has over 600 members from almost 60 countries making EWEA the world’s largest and most powerful wind energy network.
EXXON MOBIL CORPORATION
Over the last 125 years ExxonMobil has evolved from a regional mar-keter of kerosene in the U.S. to the largest publicly traded petroleum and petrochemical enterprise in the world. Today we operate in most of the world’s countries and are best known by our familiar brand names : Exxon, Esso and Mobil. We make the products that drive modern trans-portation, power cities, lubricate industry and provide petrochemical building blocks that lead to thousands of consumer goods.
FLANDERS
Flanders has a central location in Europe, on one of the largest port deltas and surrounding Europe’s economic and cultural capital. It has an open, varied economy, whose leading sectors include the chemi-cals, textile, food and biotech industries and the health-care sector. High-performance education gives access to many highly specialist competences, and the region is continuing to increase its investment in innovation. Flanders is at the heart of the transformation of European industry, and has a long-term vision and takes action to succeed at the forefront of the EU’s 2020 strategy. This vision and action are reflected in the comprehensive ‘Flanders in Action – Pact 2020’ project, a key part of which is the ‘New Industrial Policy’ action plan. Flanders is a region of creators; headstrong, sustainable, skilled and helpful people who have been passionate about knowledge and expertise for centuries. It is a story of pioneering and high-profile skill – in the past and present, as well as in the future.
HONG KONG ECONOMIC AND TRADE OFFICE BRUSSELS
The Hong Kong Economic and Trade Office in Brussels is the official repre-sentation of the Hong Kong Special Administrative Region Government to the European Union and 15 European countries, including Belgium, Bulgaria, Croatia, Cyprus, France, Greece, Ireland, Italy, Luxembourg, Mal-ta, The Netherlands, Portugal, Romania, Spain and Turkey. It promotes Hong Kong’s gateway position to the political, commerce and media sectors by organising trade and investment promotion seminars as well as cultural and networking events. For companies which are interested in establishing themselves in Hong Kong, there is a dedicated team from InvestHK to provide tailor-made and confidential services for free.
EGA
The European Generic medicines Association represents the European generic and biosimilar pharmaceutical industry, which provides high-quality cost-competitive medicines to millions of Europeans. Companies represented within the EGA provide over 150,000 jobs in Europe. Generic medicines save EU patients and healthcare systems over €35 billion each year and account for 54% of all dispensed medicines but for only 21% of the pharmaceutical expenditure in Europe.
EUREKA
EUREKA is an intergovernmental network of over 40 European countries, founded in 1985, which promotes the coordination of national funding for research and innovation. It aims to raise the productivity and compe-titiveness of European businesses through its promotion and support of transnational R&D cooperation. Since 2008, EUREKA has managed the Eurostars joint programme with the EU which funds high-tech SMEs in their innovative endeavours.
EUROMETAUX
Eurometaux is the Brussels-based association of the non-ferrous metals industry, representing the main EU and international metals producers, EU and international metal commodity groups and national metal fede-rations. The industry covers base metals (Al, Cu, Pb, Ni, Zn, Sn, Sb), pre-cious metals (Au, Ag, PGMs) and technical metals (e.g. Co, W, Cr, Mo, Mn), manufactured from both virgin and recycled raw materials.
EAS – VISIT BRUSSELS
The European Association Summit 2014 is the second summit organised by Visitbrussels (Brussels’ official convention bureau) in Europe’s capital city. Visitbrussels has organised the EAS in collaboration with leading partners in the sector, including as main partner of the European Business Summit (EBS), and as content partners of ESAE (European Society of Association Executives), FAIB (Federation of European & International Associations es-tablished in Belgium), and UIA (Union of International Associations). Under the banner “Shaping your Association for the Future – Inspire, Connect, Empower” the EAS is a unique peer-to-peer learning platform for interna-tional association executives. The programme confronts the real challenges facing international trade federations, professional associations and NGOs today - including attracting members, satisfying diverse clients, adding value to services, and understanding the latest tools and techniques. For the second year, the EAS will provide a platform for discussion and a stimula-ting meeting point for colleagues, enabling operatives to add value to their organisations through a more complete understanding of the association environment today. Enriching the agenda will be the views of leading EU politicians, captains of industry, and inspiring professionals and academics on hot topics affecting international associations. See the full programme and list of speakers at: www.easummit.eu.
TATA CONSULTANCY SERVICESTata Consultancy Services is an IT services, consulting and business solu-tions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglo-merate, TCS has over 290,000 of the world’s best-trained consultants in 44 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India.
UNISDR
Created in December 1999, the United Nations International Strategy for Disaster Reduction (UNISDR) is the secretariat of the International Stra-tegy for Disaster Reduction (ISDR). It is the successor to the secretariat of the International Decade for Natural Disaster Reduction with the purpose of ensuring the implementation of the International Strategy for Disaster Reduction. UNISDR is part of the United Nations Secretariat and its functions span the development and humanitarian fields. Its core areas of work includes ensuring disaster risk reduction (DRR) is applied to climate change adapta-tion, increasing investments for DRR, building disaster-resilient cities, schools and hospitals, and strengthening the international system for DRR. UNISDR’s vision is based on the three strategic goals of the Hyogo Framework for Action: integrating DRR into sustainable development policies and planning, developing and strengthening institutions, mechanisms and capacities to build resilience to hazards, and incorporating risk reduction approaches into emergency preparedness, response, and recovery programmes.
VISITBRUSSELS
Visitbrussels is the communications agency for tourism in the Brussels-Capital Region; its aim is to promote and strengthen the image of the capital of 500 million Europeans. Their specific missions: Sales promo-tion, motivating professionals: Tour Operators, Journalists, Conference organisers. Communication: to design and produce websites, brochures and products that make people want to be in Brussels. Culture and tourism: to make people aware of the rich heritage of the city and the pleasure of living in Brussels. Major events: to organise or support the major festive, cultural or sports events. Brussels cinema: to facilitate production of films in which Brussels is the decor and the star.
WALLONIADuring the past years, the Region of Wallonia deployed a fruitful strategy of economic development. This strategy is based on partnerships of busi-nesses and universities. Wallonia is a creative district of Europe and deve-loped pilot projects on circular economy.
KNOWLEDGE PARTNERS
EURACTIV
EurActiv.com is the independent media portal fully dedicated to EU affairs. EurActiv has an original business model, based on five elements (corporate sponsoring, EurActor membership, advertising, EU projects, and content syndication). It is well funded and the content usage is free. The EurActiv web portal is firmly established as the favourite online plat-form for Brussels and national professionals in EU policies. It brings toge-ther journalistic independence with transparency and practical efficiency, complementing the existing EU media and institutional websites.
HILL+KNOWLTON STRATEGIES
H+K Strategies is one of the largest communications and public affairs consultancies worldwide. H+K has been in Brussels since 1967 and has a profound understanding of the EU and how it works. The Brussels office is the public affairs hub of H+K Strategies in Europe, a network of 24 fully-owned offices, which support H+K on many transnational assignments. The whole H+K Strategies network counts 88 offices in 49 countries. To H+K Belgium is more than the EU. They are active locally with a strong team of Belgian communications and public affairs professionals.Their mission is to provide strategic advice and empower their clients to take difficult decisions and make the right moves in the new global communications and PA environment. H+K’s support is tailored to their clients, by carefully listening to them and using their creativity to address their client’s issues. They know that no two problems are the same. Public affairs, corporate communications and consumer and brand PR: the boundaries of their support and their team are defined by the client’s needs and challenges. Digital is embedded in all H+K services.
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EBS 2014 PARTNERS 201EBS 2014 PARTNER DESCRIPTIONS 200
MEDIA PARTNERS
EURONEWS
Euronews is a leading international news channel and 100% multimedia platform for users on the move. Thanks to its 400 journalists from over 30 countries, the channel is available 24 hours a day in 13 language ser-vices (Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Portuguese, Russian, Spanish, Turkish and Ukrainian). As an independent media hub, Euronews offers a unique perspective on, and factual analysis of, current events. Founded in 1993, the channel can be watched in 400 million homes in 155 countries, and delivers a complete range of pro-ducts (websites, mobile applications, smart TV, radio, etc.).
FINANCIAL TIMES
The Financial Times (FT) is one of the world’s leading business news and information organisations. We’re recognised globally for our authority, integrity and accuracy. We provide a broad range of essential services, including news, comment, data and analysis, to the growing audience of internationally minded business people. The FT family comprises the FT newspaper and FT.com, Financial Publishing, FT Chinese, Medley Global Advisors (MGA) and FT Labs. We provide unrivaled global coverage via a network of over 600 journalists based in cities across the world.
BLOOMBERG BUSINESSWEEK
Bloomberg connects influential decision makers to a dynamic network of information, people and ideas. Our strength - quickly and accurately delive-ring data, news and analytics through innovative technology - is at the core of everything we do. With over 15,000 employees in 192 locations, we deli-ver business and financial information, news and insight around the world.
BRUSSELS LEGAL
BrusselsLegal.com is the community site for the Brussels-based inter-national legal community. European and International lawyers in Brus-sels can find resources on career paths, interviews with international lawyers, legal conferences and seminars, practical tips on professional life in Brussels, and get the latest results from the football tournament between the international law firms in Brussels. Advertising with Brus-sels Legal is an efficient, cost-effective way to reach the international legal community in Brussels.
PRESS CLUB BRUSSELS EUROPE
The Press Club Brussels Europe is a joint initiative of the association of international journalists - API - and the Brussels-Capital Region and ope-ned its doors in February 2011. A further partner is the Brussels Tourism Office which endeavours to help journalists be better informed about arts and culture in Brussels.
TRANSFORMATION THROUGH INNOVATION
WWW.FLANDERS.BE
A New Industrial Policy for Flanders
Orfit, Wijnegem © Tom D’haenens
DIPLOMATIC WORLDDiplomatic World stands out as the bridge between the different worlds of economics, finance, politics and diplomacy. Its quarterly print is of 20,000 copies, of which slightly fewer than 15,000 are mailed directly to our readers. Diplomatic World is the exclusive interface between decision makers in economic, political, diplomatic and consular circles.
DISCOVER BENELUX
Discover Benelux is a unique English-language showcase for Belgian, Dutch and Luxembourger lifestyle, food, travel and business and appeals to all those who have a relationship with or a connection to Belgium, the Netherlands and Luxembourg – be it through family, business, tourism, mi-gration or investment. Discover Benelux is published by Scan Magazine Ltd.
EU REPORTER
EU Reporter started at the beginning of this century as a monthly maga-zine, but through the decade it has not only welcomed the IT revolution but mastered it, remaining at the forefront of the latest technological deve-lopments and trends in mass-media communications. Today, EU Reporter represents a unique synergy of online video news, electronic magazine and television coupled with the news wires focused on Europe. This combina-tion of different formats allows a comprehensive and dynamic coverage of the whole spectrum of the Brussels political process: engaging in ongoing debate with the actors and experts, including the representatives of the EU institutions and academic think-tanks.
EUOBSERVER
EUobserver is an independent online newspaper which values free thin-king and plain speech. We aim to support European democracy by giving people the information they need to hold the EU establishment to ac-count. EUobserver is a non-profit organisation established in Brussels in 2000. It is financially and editorially independent of the EU institutions.
EUROBRUSSELS
EuroBrussels has been the number one European Affairs jobsite since 2001, listing jobs in EU Policy, EU Law, and Communication. EuroBrus-sels can help you reach our monthly 130 000 unique visitors and over 96 000 newsletter subscribers, all multi-lingual specialists looking for European Affairs roles.
EUROPEAN BUSINESS REVIEWBeing established as one of the most popular and influential brands in the field of political – economic – business print and online publications, “European Business Review” is the essential destination for leaders, decision makers and key-influencers who look for in-depth analyses, reliable insight and up-to-date intelligence on People, Places and Issues that matter. In every issue, distinguished contributors such as high-ran-ked officials, policy makers, industry leaders, representatives of organi-zations and associations, academics, expert columnists, express their views and opinions making “European Business Review” a valuable point of reference. The magazine is regularly distributed to major events and conferences, CEO’s and C-level Executives, members of governments and institutions, think tanks, airline lounges, hotel lobbies, subscribers, etc.
EUROPEAN STING
The European Sting is the new online, Brussels based, European media that was born to bring a different critical and truly independent angle to European News and Affairs. The Sting is giving every day the fierce fight for a better and stronger European Union through constructive criticism and unique insights. We treat daily in a unique way European Politics, Economics, Foreign Affairs, Business and ICT Agenda.
FUNDING AID STRATEGIES INVESTMENTS
www.FASI.biz is the primary source of information in Italy on funding opportunities for citizens, business, NGOs and public administration with news, dossiers and a grants database. FASI.biz delivers timely, targeted and schematic information depending on the profile and the goals of the user, in order to avoid information overload. Advantages: (a) daily monitoring of local, regional, national and European calls; (b) calls classification by type of beneficiary, location, sector and goals; (c) user-friendly, detailed data sheets for every call; (d) customised newsletters. Among its partners and clients FASI.biz counts IlSole24Ore, Ancitel, Poste Italiane, Monte Paschi Siena and the CPA National Association.
INSIGHT PUBLISHERS
Insight Publishers are experienced dissemination consultants and have developed a unique range of services and bespoke communications stra-tegies that include the use of video, conferences, brochures, posters and other media. Insight also publishes Projects magazine, Europe’s leading publication focusing on research and development. The core readership is targeted across all research disciplines, industry, academia and science. The journal can be found at http://www.projectsmagazine.eu.com.
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OFFICIAL NEWS PROVIDER
INTERNATIONAL NEW YORK TIMES
International New York Times is a leading international news source for opinion leaders and decision-makers around the globe. International New York Times includes the journalism of The New York Times, tailored for a global audience, and launched in print and online on October 15, 2013, with dedicated newsrooms in Paris, London, Hong Kong and New York. International New York Times succeeds the International Herald Tribune, a publication based in Paris since 1887.
SUPPORTING PARTNERS
AIESEC
Association Internationale des Etudiants en Sciences Economiques et Commerciales is the global youth network impacting the world through leadership development experiences. AIESEC has been facilitating youth leadership activities as well as international internships and volunteer experiences for over 65 years, developing a global learning environment across 124 countries and territories. AIESEC is a global, non-political, independent, not-for-profit organization run by students and recent graduates of institutions of higher education. Their members are in-terested in worlds issues, leadership and management.
AMCHAM BELGIUM
The American Chamber of Commerce in Belgium is one of the largest and most influential business organizations in the country. Founded in 1948, it has more than 500 members who together strive for a more com-petitive and prosperous Belgium. AmCham Belgium is an independent non-profit organization. In addition to US companies in Belgium, the Chamber’s members include local and other international businesses operating in the country. AmCham Belgium plays a pivotal role in an evolving business environ-ment by focusing on three main areas of activity: advocacy, networking and knowledge-sharing. The Chamber is the leading voice of US and international companies in the public debate on issues such as the labor market and corporate taxation. AmCham Belgium provides their large community of business professionals with the opportunity to network with each other - and with policymakers. They also offer their members a platform to learn from each other, share best practices and discuss issues affecting their industry.
AMCHAM EU
American Chamber of Commerce in European Union speaks for American companies committed to Europe on trade, investment and competitiveness issues. It aims to ensure a growth-orientated business and investment climate in Europe. AmCham EU facilitates the resolution of transatlantic issues that impact business and plays a role in creating better unders-tanding of EU and US positions on business matters. Aggregate US investment in Europe totalled €1.9 trillion in 2012 and directly supports more than 4.2 million jobs in Europe.
ASHOKA
Ashoka is an international organization that aims to find and support the most innovative entrepreneurial solutions to current social and environmental challenges and to build a society where everyone can be a changemaker. In 30 years, Ashoka has become the largest network of social entrepre-neurs in the world (3000 social entrepreneurs in 80 countries). In 2007, Ashoka Belgium, member of the cluster France-Belgium-Switzerland, was launched and is now supporting 8 social entrepreneurs in Belgium. Now, Ashoka is going even further by fostering co-creation activities between social entrepreneurs, business and the public sector in order to have a larger impact and by giving to the next generation the key competences to ‘change the world’.
BECI
Brussels Enterprises Commerce & Industry is the common name of the Brussels Chamber of Commerce and the Brussels Business Federation. BECI defends the individual and collective needs of the Brussels Enter-prises and gives them advice and services.
BRUEGEL
Bruegel is a European think tank specializing in economics. Established in Brussels in 2005, with the support of European governments and leading corporations, Bruegel is independent and non-doctrinal. Based on an innovative model that balances public and private inputs in its governance and funding, its mission is to improve the quality of eco-nomic policy with open and fact-based research, analysis and debate. Through dual focus on analysis and impact, and dynamic relationships with policymakers at every governance level, it has established itself as a vibrant laboratory for economic policies. Bruegel intervenes at various stages in po-licy making: helping to set the agenda, contributing to fast-moving policy debates in real time, and evaluating policies to propose improvements.
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COLLEGE OF EUROPEThe College of Europe is a leading institution for postgraduate studies on European affairs. The students following the masters in European Economic Studies receive an extensive training in economic integration, quantitative analysis and EU affairs and gain specific competences on topics such as innovation, trade, energy, lobbying, standardization and the banking union. A specialization in ‘European Economic Integration and Business’ focuses on the intersection between European Economic Integration and the changing business conditions for market opening and policy harmonization. It enables students to understand how busi-ness reacts to decisions taken at an EU level and to predict and effecti-vely influence or challenge EU policies, therefore preparing for a career path at both a policy and business level.
DG EDUCATION AND CULTURE
The Directorate General for Education and Culture (DG EAC) is the branch of the European Commission charged with Education, Training, Youth, Culture, Multi-lingualism and Sport. Its activities, as concerns education and training, are framed by the Education and Training 2020 strategy (ET2020), linked to the Europe 2020 strategy, designed to promote growth and jobs in Europe, as well as contributing to the development of skills for the labour market and to foster innovation. In the field of education and training, DG EAC is responsible for the development of evidence-based policy and the mana-gement of initiatives in support of education and training across Europe, to complement and support actions by Member States, most notably the Erasmus+ programme, the European Institute of Innovation and Techno-logy (EIT) and the Marie Skłodowska Curie Actions. The main responsibility is to support Member States in developing coherent policies for schools, vocational education and training, higher education and adult education; to develop policies and instruments for skills and qualifications supply and recognition, to support international cooperation and policy dialogue, and to drive the modernisation of education and training systems, including by promoting stronger links with the business sector.
GLOBAL PETER DRUCKER FORUM
The Global Peter Drucker Forum is an international platform to discuss the future of management and its responsibility in society, organized by the Peter Drucker Society Europe. The non-profit organization - located in Vienna, Austria- is a practitioner-lead, multi-stakehoulder group that builds on Peter Drucker’s fundamental ideas and ideals with the aim of contributing to the evolution of management as a vital function of modern society. This year on November 13-14, the Global Peter Drucker Forum will take place in Vienna for the 6th time to gather some of the key leaders and management thinkers from all corners of the globe to discuss their views relating to the subject of The Great Transformation- Managing our Way to Prosperity.
EUROPEAN CONFEDERATION OF JUNIOR ENTERPRISESJADE, the European Confederation of Junior Entreprises, is a non-profit international umbrella-organisation of enterprises established and managed by students. The network is currently composed of 14 Confe-derations and Consultative Members from Europe, suming up 280 Junior Enterprises. Junior Entrepreneurs are students who want to get practical experience during their studies by developing their own professional projects, experiencing unique learning opportunities in the business world. The network offers them the benefit to exchange knowledge and experience and also work together on international projects.
JUMP
JUMP offers women practical tools to help them achieve their profes-sional and personal aspirations, and supports organisations that wish to promote better gender diversity within their management.
LIVERPOOL VISION
Liverpool Vision is the Mayor of Liverpool’s economic development com-pany. Its purpose is to generate jobs and investment in Liverpool, building on the impressive growth in the city economy over the last fifteen years.It integrates economic development and business and enterprise support designed to accelerate the city’s growth and build a sustainable economy.Helping Liverpool businesses boost their international trade is an integral part of Vision’s task. The company is the key delivery body for the Interna-tional Festival for Business 2014 and is carrying out a formal monitoring and evaluation exercise, to measure the Festival’s economic impact.
MEDTECH EUROPE
Medtech Europe is an Alliance of European medical technology industry associations. It was founded by EDMA, representing the European in vitro diagnostic industry, and Eucomed, representing the European medical devices industry.The Alliance was established to represent the common policy interests of its members more effectively and efficiently. MedTech Europe’s mis-sion is to make value-based, innovative medical technology available to more people, while supporting the transformation of healthcare systems onto a sustainable path. To achieve this goal, MedTech Europe promotes a balanced policy environment that enables the medical tech-nology industry to meet the growing healthcare needs and expectations of its stakeholders.
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Message to the next European Parliament 2014-2019
The business community’s vision for the EU
NESTLÉ
Nestlé is the world’s leading nutrition, health and wellness company. Our mission of «Good Food, Good Life» is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
THINKYOUNG
ThinkYoung is the first think tank that focuses on young people. It was founded in 2007 and has offices in Brussels, Geneva and Hong Kong. It is a not for profit organization, with the aim of making the world a better place for young people by involving them in decision making processes and by providing decision makers with high quality researches on youth’s conditions. ThinkYoung carries out researches, surveys, documentary films and policy proposals focusing on five fields of action: entrepreneur-ship, education, EU-Asia relations, EU enlargement and environment.
TRANS-ATLANTIC BUSINESS COUNCIL
The TABC is a cross-sectorial business association representing 70+ global companies headquartered in the U.S. and EU. We work with com-panies across multiple sectors and policy levels, including the strategic level with the TransAtlantic Business Dialogue (TABD), an executive advisory group within the Trans-Atlantic Business Council which brings together C-suite executives and high level government officials. The TABC is the main business interlocutor to both the U.S. government and European Commission on international trade and investment issues. We stand out as the only transatlantic business organization uniquely placed to provide one voice for EU and U.S. companies in the Transatlan-tic Trade and Investment Partnership (T-TIP).
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and flourish in the five years to 2019. It�’s now time for Europe to regain its position on the world stage, confidently competing with international partners and offering prosperity to its citizens. Now is the time for a global Europe.
A sense of potential�…
At the end of the next five year political cycle, the EU will likely only be the third largest world economy after the United States and China. The EU must therefore raise its level of ambition if it is to renew its position as a global player of substance. It must build on its core strengths and optimise its place in global supply chains. Official estimates suggest the EU will grow at between 1 and 2% annually in the years to 2019. But if member states put in place structural reforms that reflect European best practice, winning the global competition for investment, annual growth can potentially reach above 3%. If the EU institutions pursue the right policies, we can be more optimistic about our prospects. We can - and must - close the gap with competitor economies and provide quality employment opportunities, welfare and services to all EU citizens.
A sense of ambition�…
In an ambitious scenario, where we realise our full growth potential of over 3%, the EU can add 1.4 million jobs a year to 2019. A more competitive economy can enhance inward investment. 20 million European jobs, or one in every ten, already depend on EU exports according to the Commission, and this is a base to build on. The EU can and should remain the world�’s largest exporter of manufactured goods and its reputation as a hub of research and innovation can be cemented. Business and citizens can prosper and the EU can be positioned at the heart of a vibrant global economy. A sense of confidence can help sustain a unique and vibrant EU-wide economy and society.
The business community is committed to delivering
a globally competitive Europe to boost growth and
job creation�… We call on the EU policy community
to put in place the necessary framework to make
this happen.
Emma Marcegaglia President
Markus J.BeyrerDirector General
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Picture a Global Europe The business community’s vision for the EU Message to the next European Parliament, 2014-2019
Europe is at a turning point
Europe has come through five difficult years when crisis management has been top of the political agenda. Millions of working age EU citizens have lost their jobs. Companies have closed and those that remain in business are operating in difficult market conditions. Because of the crisis, Europe�’s politicians have focused internally, working at national and European levels to bring stability and save the Euro. For five years, they have looked inward. But there is light on the horizon and, with decisive action to enhance growth, European policy makers can secure a prosperous future for citizens if they create a business environment where companies can thrive and become more competitive on global markets.
Europe is at a turning point. The efforts made in the aftermath of the crisis are starting to pay off, however, unemployment �– especially youth unemployment �– remains at an unacceptably high level. Restoring competitiveness is key. But if necessary policy changes are not made, we will continue to fall behind in the global economy. Therefore, we urge policy-makers to make competitiveness the overarching policy goal for the next political cycle. Europe can make it if the right policy choices are made. We have a real chance to regain lost ground, provided we do not repeat past mistakes that brought us where we are.
In this document, BUSINESSEUROPE therefore paints a positive picture of what is possible if the EU takes a different, more outward looking approach to policy-making in the five years ahead. We envisage a scenario where a newly competitive Europe is capable of reclaiming its place on the global stage, with business creating jobs and growth and citizens experiencing the benefits. We offer a vision to European Parliament candidates of what could be achieved as we move towards 2019. But we must see the urgency and take resolute action without delay, at European and at national level, to make this vision take shape.
The EU, through the single market in particular, already adds at least 5% on average annually to the GDP of member states. This translates to an average benefit of over �€1,250 a year to every EU citizen. We can build on this if we act quickly and make the policy changes that will move us forward.
Turning from internal to external challenges
Now is the time for the EU to look outward. In 2014, economic growth is slowly returning to many European countries and it seems that the worst is behind us. Still, this is not the time for complacency. While the EU has been steadying its ship, other parts of the world have forged ahead economically and will continue to grow
5
WHERE…
EU research investment reaches a minimum of 3% of GDP
EU digitalisation accelerates to world-beating levels
THIS MEANS…
Once the cradle of technological, economic and social innovation, Europe is now lagging behind. In the digital area for example, Europe has dropped from world leader to second tier player in only a few years. During the next �ve years, the EU must regain lost ground. European industry must be at the forefront of a new digital revolution, which will profoundly transform its manufacturing and services sectors, and boost data driven innovation, which adds billions of Euro to GDP. To take advantage of the opportunities provided by cloud computing, data analytics and machine to machine technologies, the EU must have a regulatory framework that stimulates innovation and ICT investment throughout the economy.
The EU’s re-established role as a global innovator will trigger a virtuous circle of productivity gains, growth and job creation. Commercialisation of innovation will also increase as product solutions are developed across the continent in line with increased investment in research and development and the protection of intellectual property rights. Europe’s business and citizens can work and live in a much more dynamic, technology driven world region.
Picture an Innovative Europe
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0Japan
2000
2012
R&D intensity as % of GDP
Source: European Commission
USA EU China
4
Picture a Powered Europe
WHERE…
EU energy prices become signi�cantly more competitive
EU sets realistic and achievable climate change targets
THIS MEANS…
During the next �ve years, the EU must e�ectively resolve the challenge of high energy prices. The cost of energy must be brought back in line with our major competitors like the United States, where shale gas continues to drive prices lower. Supply security must become less of a concern and the EU energy market must become more interconnected, to balance production and consumption of energy and encourage competition.
EU leaders must set a climate target that makes sense for the continent as part of a global framework to address climate change, and without undermining European competitiveness. The European Union cannot be a lone front runner. It must take account of the results of international climate negotiations to set the right level for its greenhouse gas emissions reduction ambitions.
160
140
120
100
80
60
40
20
0Japan
Retail prices of electricity
Retail prices of gas
Retail prices of energy in 2012. EUR/MWH, industrial consumers
Source: European Commission
EU China India USA
7
Picture a Talented Europe
WHERE…
EU develops the world’s most dynamic, skilled and internally-mobile workforce
EU adds at least 1.4million jobs each year and responds to social challenges
THIS MEANS…
During the next �ve years, the EU must complete the labour market reforms needed to encourage employment and productivity growth. Europeans need open, dynamic labour markets supported by much greater employment �exibility, employee mobility and cooperation between national administrations. Tax and bene�t systems must be modernised to eradicate unemployment traps and better support citizens to �nd rewarding work.
A renewed focus on education, training and work-based learning must ensure that citizens, especially young Europeans, have the skills needed to match companies’ needs in expanding �elds like industry, data and technology. Responsive, a�ordable social protection systems are part of the solution, and pension systems must be �nancially viable to ensure fairness between generations and support a growing older population. Europe’s business and citizens will bene�t from this new employment environment where up to 1.4 million jobs are added each year.
650
600
550
500
450China-
Shangai
Mean student performance in Maths/Reading/Science score
OECD PISA study
Source: OECD
Korea Japan EU USA
2009
2012
6
Picture a Competitive Europe
WHERE…
EU regains lost competitiveness and attracts new jobs and investment
EU accounts for a growing share of exports from developed countries
THIS MEANS…
During the next �ve years, the EU must signi�cantly improve its competitiveness, and hold its own against both developed and emerging economic blocs around the world. European products and services must become increasingly sought after on world markets, serving the needs of a growing and increasingly prosperous global population.
The EU can remain the world’s largest exporter of manufactured products if industrial competitiveness improves and industry reaches 20% of GDP. This requires better industrial governance in all EU institutions to ensure that competitiveness is a priority and main objective in all policies. Jobs and investment lost to other world regions can be re-shored to Europe, if the right investment conditions are put in place. This requires reductions in both the tax and regulatory burdens across the EU, as national governments improve the stability of their public �nances and introduce growth enhancing structural reforms. Business and citizens will bene�t from increased inward investment in Europe and from European companies’ ability to win global market share.
1200
1000
800
600
400
200
0
-2002001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Foreign Direct Investment, net inflow, current billions $US
Source: United Nations
EU China USA India Japan
9
Picture a Resilient Europe
WHERE…
EU completes the banking union, restoring access to credit at a�ordable prices across Europe
EU public debt average falls below 80% GDP, reducing the burden on the shoulders of future generations
THIS MEANS…
During the next �ve years, the EU must move beyond the �nancial crisis and make huge strides to protect itself against future �nancial and economic shocks. The banking union must be completed in a reinforced Economic and Monetary Union, and the European �nancial sector must be in robust health and less fragmented. Access to credit for companies must improve, as investment increases in line with regained con�dence.
Alternative sources of company �nance, such as venture capital, should be more widely available to decrease dependence on traditional bank lending. Governments across the EU must come to grips with their public �nance challenges and divergences between national economies across the continent must decrease. With falling public debt, stability of the EU and market con�dence will be further strengthened. Business and citizens will bene�t from a stable economic environment and invest more con�dently for the future.
2.0
1.8
1.6
1.4
1.2
1
0.8
0.6
0.4
0.2
0
Bank lending interest rate divergence, Euro Area
Source: Business Europe calculations from ECB data
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
8
Picture a Uni�ed Europe
WHERE…
EU single market develops further to enhance growth
EU progresses an ambitious international trade agenda
THIS MEANS…
During the next �ve years, the single market must develop to enhance both internal and external trade. EU funding must be directed into competitiveness enhancing investment such as cross-border energy, transport and digital infrastructure, enabling cooperation between countries, supply chain integration and enhanced internal EU trade.
Single market rules must be better enforced to create market opportunities for companies in all sectors. Using the platform of a strengthened single market, the EU must accelerate its external trade agenda in a spirit of reciprocity. This means concluding an ambitious trade partnership with the United States (TTIP), o�ering huge opportunity in terms of growth and job creation on both sides of the Atlantic.
A trade deal giving greater access to the Japanese market should also be concluded, and the EU needs to explore further trade possibilities with emerging economies in Asia, South America and other regions.
1
30
25
20
15
10
5
0
Share of world exports, % of total
Source: United Nations *Not including intra-EU exports
ChinaEU* USA Japan India
2002
2012
European business believes in the future of Europe.
BUSINESSEUROPE is convinced that by acting together in the European Union, our economies and societies are stronger. European companies want to invest in Europe and throughout the world. EU policy-makers must help business create the jobs, investment and opportunity that will secure our global future by urgently implementing competitiveness, growth, and employment enhancing policy changes throughout Europe.
Powered
Innovative
Competitive
Talented
Uni�ed
Resilient
Entrepreneurial
Picture a Global Europe
10
Picture an Entrepreneurial Europe
WHERE…
EU becomes best global bloc in which to start, operate and grow a business
EU takes a smarter approach to regulation, enhancing growth and investment
THIS MEANS…
During the next �ve years, the EU must become widely recognised as the best location in which to do business worldwide. SMEs and start-ups must thrive, supported by a healthier investment environment and increased consumer demand. Inward investment to the EU in areas like innovation needs to be substantial and the regulatory burden on business across Europe has to be tangibly reduced.
More EU countries must move up the World Bank rankings for ease of doing business so that the regional average outstrips its current position of 38 out of 183 countries tracked worldwide. The average cost of starting a business in the EU, currently almost double that of the US, must be reduced. This requires a sharp focus on smart regulation to cut red tape and competitiveness-enhancing public policies. Business and citizens will bene�t from a renewed entrepreneurial environment.
50
45
40
35
30
25
20
15
10
5
0USA
% capita income to start business
Days needed to start a business
Cost and time to start a business in 2013
Source: World Bank
China EU Japan India
Bulgaria Croatia
United Kingdom
SCHWEIZERISCHER ARBEITGEBERVERBANDUNION PATRONALE SUISSE
Switzerland The Netherlands Turkey
Austria Belgium Cyprus Czech Republic
Denmark Denmark Finland Germany
Germany Greece Hungary Iceland Iceland Ireland
Italy Luxembourg Malta
Norway Poland Portugal Portugal
Switzerland
Turkey
Estonia
Latvia Lithuania
Rep. of San Marino Romania
Slovak Republic Slovenia
France
Spain Sweden
Montenegro
Serbia
BUSINESSEUROPE is the leading advocate for growth and competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most in�uence
their performance. A recognised social partner, we speak for all-sized enterprises in 35 European countries whose national business federations are our direct members.
Avenue de Cortenbergh 168 B - 1000 Brussels, Belgium
TEL: +32(0)22376511 / Fax: +32(0)22311445 E-mail: [email protected]
WWW.BUSINESSEUROPE.EU
EU Transparency register 3978240953-79
ACCELERATING EUROPE’S COMEBACK: DIGITAL OPPORTUNITIES FOR COMPETITIVENESS AND GROWTH
CARRIED OUT BY
3
FOREWORD
Accelerating the digitalisation of the economy is essential to improve European competitiveness. The report published by Accenture on the occasion of the 12th European Business Summit identifies the challenges to be met in order to do so. BUSINESSEUROPE was delighted to collaborate on this effort.
The European economy is starting to recover. But Europe has not yet fully recovered from the crisis. “Business as usual” is simply not an option if we want more growth and more jobs for European citizens. We have to make the necessary reforms to regain the ground lost compared to key competitors on world markets.
We suffer from persistent unemployment because of excessive taxation and regulation, constrained access to finances, high energy prices, insufficient innovation, inadequate education and training and remaining labour markets rigidities.
Over the past five years, Europe focussed on a defensive or reactive agenda. It brought badly needed economic stabilisation. While we were repairing our economic system, the rest of the world did not stand still. Instead, they made structural reforms, invested in infrastructure, machinery, skills and innovation. They worked hard to make the best of information technologies and improve their competitiveness.
It is time for European policies to become much more proactive. We have a lot to offer as a region. Many entrepreneurs and SMEs are keen to develop their potential. But they need a supportive environment to be successful. The European Union aims to ensure that 20 percent of its GDP is generated by industry by 2020. In order to achieve that, Europe must stop regulating itself to death. It must unleash its innovation potential and accelerate the digitalisation of its economy. Financial resources are limited. They must be used for smart, future-oriented public and private investment. This will lead to jobs with a real future.
If we want to have more growth and create more jobs, a reactive agenda is not enough. Europe must act now. There is no time to waste.
Emma Marcegaglia, President, BUSINESSEUROPE
CONTENTS3 FOREWORD
4 INTRODUCTION
6 ACCELERATING EUROPE’S COMEBACK
8 EXECUTIVE SUMMARY
10 THE BUSINESS AGENDA FOR EUROPE: THE GROWTH AND COMPETITIVENESS CHALLENGE 14 THREE KEYS TO ADDRESSING THE WIDENING EU COMPETITIVENESS GAP
16 DIGITAL DISRUPTION: A CATALYST FOR EU GROWTH AND COMPETITIVENESS
24 THE DIGITAL RE-INDUSTRIALISATION OF EUROPE26 MANUFACTURING
28 BANKING
30 ENERGY AND UTILITIES
32 PUBLIC SERVICES
34 HEALTHCARE
36 SEIZING THE OPPORTUNITY38 BUSINESS RECOMMENDATIONS
40 POLICY RECOMMENDATIONS
40 IMPROVING THE REGULATORY ENVIRONMENT FOR DIGITAL UPTAKE
41 ADDRESSING THE DIGITAL SKILLS ISSUE
42 FOSTERING GROWTH AND INNOVATION THROUGH ENTREPRENEURSHIP
44 THE NEED TO MEASURE PROGRESS AND IMPACT—A DIGITAL INTENSITY INDEX
46 THE LAST WORD48 ABOUT THE RESEARCH
48 ACKNOWLEDGEMENTS
49 APPENDIX
50 EU DIVERSITY: COUNTRY ANALYSIS UNVEILS A VARIED AND CONTRASTING LANDSCAPE52 GERMANY
54 UK
56 FRANCE
58 ITALY
60 SPAIN
62 BELGIUM
64 RESEARCH RESULTS BY COUNTRY
72 REFERENCES
5
There is a palpable sigh of relief among EU business leaders that growth is returning. However, we must not make the mistake of conflating this more optimistic outlook with Europe’s competitiveness. The EU lags its competitors on productivity and on crucial aspects of innovation. And the recent economic crisis has set efforts back, so now is the time to accelerate our return to competitiveness.
The following report is designed to contribute to that effort. Based on research jointly conducted by Accenture in collaboration with BUSINESSEUROPE and the European Business Summit (EBS), it explores the on-going economic challenges Europe faces and proposes tangible, practical steps leaders can take to address critical drivers of competitiveness.
The solution to the challenge is neither easy nor simple. However, according to EU business leaders participating in our research, concerted effort focusing on three key areas could help considerably: smarter regulation, innovation resulting in the creation of new products and services, and the adoption of new technologies to drive productivity. The development and implementation of digital technologies, in particular, will play a very important role.
Digital is fundamentally reshaping individual organisations and disrupting entire industries. And digital technologies offer great promise in addressing the dual challenges of productivity and innovation—areas in which the EU is rapidly falling behind other regions and countries.
The vast majority of businesses see the potential in digital to support growth. But in many cases, their focus is still too heavily on using digital investments to drive efficiencies, rather than on making their products and services digital. That balance must reverse. And a more aggressive and ambitious approach to digital adoption is needed to build on current momentum and capitalize on the numerous assets Europe already has that are prerequisites for digital transformation.
That is where new thinking and actions on regulations can help. EU business leaders in our research agreed that to pave the way for the digital transformation of Europe, policy makers should focus on efforts to create a supporting regulatory environment for investment in technology, innovation and digital infrastructure; tackle the ‘digital skills issue’ by addressing both the shortage of digital skilled people and the reskilling of workers displaced by automation; and encourage the development of new businesses and a culture of entrepreneurship to facilitate the creation of new jobs.
Accenture would like to thank BUSINESSEUROPE and the EBS for their support and assistance with this important research. We hope that, through our combined efforts and insights, we have been able to contribute substantively to the conversation about how to re-energise the EU economy.
Jo Deblaere, COO and Group Chief Executive-Europe, Accenture
INTRODUCTION
The issue of how to restore competitiveness and growth to the European Union (EU) is a crucial one for all involved: the region’s businesses, governments and citizens alike. While important steps to that end have been taken over the years, much more must be done to move the region forward and keep it from slipping further behind other economies such as the US and China.
4
7
EU is behind China
EU is behind the U.S.
THE EU HAS A STRONG PERFORMANCE IN DIGITAL TECHNOLOGY ADOPTION…
…BUT WILL LAG BEHIND THE U.S. AND CHINA IN IMPLEMENTING DIGITAL TECHNOLOGY
BUSINESS LEADERS SAY DIGITAL TECHNOLOGIES ARE IMPORTANT OR CRITICAL TO BOOST:
…AND MUST URGENTLY CONSIDER MORE FOCUS ON DIGITAL INNOVATION AND GROWTH
DIGITAL PRODUCTIVITY, ENTREPRENEURIAL INNOVATION AND SMART REGULATION ARE KEY TO FUTURE EU SUCCESS:
Now
38%In 3 years
50%
PRIMARY FOCUS OF DIGITAL INVESTMENT:
Now
61%In 3 years
53%
96% EU competitiveness
Broadband coverage
Mobile broadband penetration
Population purchasing online
Accessing Government services online
93% EU economic growth 75% EU job creation
96% 47% 41%59%
60%62%Digital will drive major change in their industry in next 12 months
63%Fear losing customers if they do not embrace digital during this time
Increase productivity and reduce costs through automation and new production methods Use analytics and real time
information to improve financial performance, better control the business and increase speed to market
Improve the regulatory environment for digital uptake
Become a disrupter in your own industry by selling fundamentally new products and services, created in new ways
Driving processefficiency
40%Product/Service innovation and growth
Develop and implement new ways to serve customers through multiple channels
Address the digital skills issue through education, training and mobility
Foster growth and innovation through entrepreneurship
ACCELERATINGEUROPE’SCOMEBACK
Expect EU economy to improve over next three years
The EU is internationally competitive
2014
60%2013
46% 61%Competitiveness of EU will increase over next three years
47%
6
9
Yet these organizations have only scratched the surface of what is possible. To sustain and build on this momentum—and rise to the level of other economies—businesses andgovernments in the EU must create an environment in which digital technologies can flourish.
Businesses must embrace new principles and capabilities that enable them to fully exploit digital’s potential. At a high level, this means not just applying digital technologies to current offerings and business models to incrementally improve them. Rather, it means thinking completely differently about the business and what it could achieve: identifying the new customer-driven outcomes that digital makes possible, considering how the company’s business and operating models need to change to deliver these new outcomes, and then defining the combination of digital and traditional technologies, operations, and informationrequired to realise these outcomes. Making this mindset shift is fundamental to putting digital technologies and information at the heart of the business so they can drivesubstantially greater productivity and internal efficiency (and, as result, greatly lowered costs), as well as new levels of innovation that generates more robust growth.
For their part governments, working in concert with businesses, must address a number of key policy and regulatory issues to help pave the way for increased development and deployment of digital technologies. For instance, they must modernise and harmonise country-specific and cross-border regulations to encourage the uptake of digital technologies and solutions at scale. They need to focus on reducing unemployment and closing critical digital skills gaps through investments in new
education and training programs, as well as on enhancing the mobility of qualified talent within, and into, the EU.And they must further develop policies that nurture the current and coming generations of entrepreneurs and start-ups that will play a central role in Europe’s recovery through boosting innovation, the launch and development of new businesses and the creation of new jobs.
Businesses and governments alike also will need a way to understand how effectively they are executing their digital initiatives to illuminate what has worked and where opportunities exist. Thus, a final key to success is a methodology that measures the impact of digital on EU competitiveness—both from a country and industry perspective—against which progress can be evaluated and quantified over time.
Restoring growth and competitiveness to the EU economy will not be easy, as significant challenges still must be addressed. However, digital technologies offer significant promise as a tool to help the EU rebuild its economic future. The development and deployment of digital technologies at scale to address two of the critical elements of competitiveness—productivity and innovation—coupled with the implementation of new policies and regulations that foster the widespread adoption and use of such technologies, can serve as a powerful catalyst for transforming the EU economy.
8
Improving economic conditions are fuelling renewed optimism among business leaders that the European Union (EU) is finally on the road to recovery. And at an objective level, it is. EU forecasts expect the euro area to grow 1.5 percent in 2014 and 2.0 percent in 2015, on the back of two straight years of decline or flat growth.i
But these more promising numbers and executive confidence mask underlying problems that continue to challenge Europe’s competitive position in the global economy. Projected EU growth still has not reached historic levels, and it trails by a wide margin the estimates for emerging markets and the US. Furthermore, European unemployment remains stubbornly high—well above that in China and the US—which threatens to dampen anymomentum the region can muster. The reality is that while conditions in Europe certainly are more positive than they were a year or so ago, they still do not compare favourablywhen viewed in the broader global context. In fact, rather than narrowing, the gap in Europe’s competitiveness with other major economies is forecast to grow.
Business leaders and policy makers need to urgently address two critical areas of competitiveness—productivity and innovation—while creating the regulatory environmentneeded to help the EU compete on a global basis. A powerful lever to that end are digital technologies, including “connected everything,” or the internet of things; social media; mobility; big data analytics; and cloud. These technologies can both help boost productivity by automating and streamlining business processes to make them more efficient and increase output per employee, as well as foster growth through the creation of new products, services and business models that appeal to customers in domestic and foreign markets alike.
The EU is actually in a favourable position to capitalize on digital’s potential. Its strong legacy of innovation, education system, and entrepreneurial spirit—not to mention significant adoption to date of digital technologies by consumers and businesses alike—give the region a robust foundation on which to build. In fact, examples abound of organizations across the EU—in manufacturing, banking, energy, public service, and healthcare—that already are using the power of digital to help them save millions of euros in operating expenses and launch new businesses generating millions of euros in new revenue. These enterprises provide a glimpse of how these technologies can dramatically improve business performance and, in the process, transform industries and entire economies.
EXECUTIVE SUMMARY
At the root of the challenge are three main factors:
PRODUCTIVITYThe EU is forecast to lag behind the US and China in labour productivity growth (real GDP growth per person employed).
INNOVATIONEU R&D intensity (as a proportion of GDP) is behind the US and, for the first time, China surpassed the EU in 2012.
REGULATIONThe fragmented regulatory environment is making it difficult for companies to boost productivity and innovation through the adoption of digital technologies at scale.
11
As European Union (EU) executives view the business landscape and shape their strategies for the future, they are feeling a growing sense of optimism about the prospects for growth in the EU. For example, in the recent Accenture survey of business leaders from across the EU conducted for this report, 53 percent of respondents believed the economies of the EU member states would improve in 2014. A higher proportion (60 percent) also believed thatthe EU economy would continue to improve in the next three years—a major increase over the 46 percent who held such a view last year (Figure 1). While this view is consistently held across most EU economies, there are divergent opinions in France and Belgium, where respondents were less positive (38 percent and 43 percent, respectively).1 These survey findings echo official economic forecasts for the EU, which see a continuation of theeconomic recovery, a strengthening of domestic demand, substantial improvements in public finance, and gathering momentum expected in investments.ii
Figure 1: How confident are you about Europe’s economic growth prospects in the next three years?
Business leaders also are remarkably positive about the ability of the EU to compete, with 61 percent of respondents indicating they considered the EU to be competitive internationally.2 Furthermore, when asked how they expect the international competitiveness of the EU to evolve in the next three years—assuming the current level of actions by businesses and policy makers—three quarters of respondents (74 percent) stated their confidence that the EU’s international competitiveness will at least remain at this level, with almost half of all respondents (47 percent) confident it will increase in the next three years (see Figure 2).
Figure 2: Based on the current level of actions by businesses and policy makers, how do you expect Europe’s international competitiveness to evolve in the next 3 years?
60%
31
3
7
5346%
33
3618
3
43
Very optimisticOptimistic
Pessimistic
Neutral
Very pessimistic
2014 2013
Source: Accenture European Business Summit Survey 2014
47%
26%
27%
Europe’s international competitiveness will increase in the next 3 years
Europe’s international competitiveness will decrease in the next 3 years
Europe’s international competitiveness will remain the same in the next 3 years
Source: Accenture European Business Summit Survey 2014
THE GROWTH AND COMPETITIVENESS CHALLENGE
1 Appendix: Q22 Appendix: Q3
THE BUSINESS AGENDA FOR EUROPE:
10
13
Figure 4: GDP growth per head – EU, United States, China and world 2011-2016.
Figure 5: Unemployment rate in EU, United States and China 2011-2016.
10
8
6
4
2
0
-2
% Percentage change in real GDP per head
2011 2012
8.9
1.71.4
1.3 1.4
7.2
1.4
2.0 1.81.6 1.7
0.9
6.9
1.8
6.6
2.0
6.5
2.1
7.3
1.1
2013 2014 2015 2016
-0.61.1
China World United States of America EU27Source: Economist Intelligence Unit Country Database 2014
-0.2 1.0
12
10
8
6
4
2
0
6.5
6.15.8 5.5
6.4
2011 2012 2013 2014 2015 2016
6.58.9
6.9 6.4 6.17.2
8.1
9.710.3
11.110.6 11.0 10.7
% Official unemplyment as a percentage of total labour force
China United States of America EU27Source: Economist Intelligence Unit Country Database 2014
12
This confidence, however, belies underlying problems that continue to plague the EU’s economies. Modest EU growth rates have not yet returned to historic trend levels and, infact, still fall short of the higher growth rates forecast for the BRIC economies as well as mature markets (see Figure 3). The International Monetary Fund (IMF) forecasts average developed-economy growth in 2014 at 2.2 percent, nearly double that forecast for the EU.iii Other forecast data highlight the continuing growth gap in the next few years with competing economies such as the United States and China (see Figure 4). Additionally, with few exceptions, unemployment is projected to remain stubbornly high across the EU member state economies, well above that of the US and China, during the next several years (see Figure 5). Economic recovery is expected to lead to only a minor positive impact on employment in 2014, but a more visible impact in 2015 and 2016.
The US, in particular, is gaining momentum, fuelled by low energy prices, greater labour market flexibility, and greater openness to innovation. For instance, research and development (R&D) investment in the US has been outgrowing that in the EU significantly— 8.2 percent versus 6.3 percent growth compared with the previous year (above the global average of 6.2 percent).iv This momentum is also evident in higher productivity growth. In 2013, productivity—output per hour worked—grew one-third faster in the US than it did in the EU area.v
In other words, while the growing optimism of EU business leaders is welcome, as is the forecast of a modest return to growth, significant challenges remain when one places thiseconomic improvement in the wider context of competing economies on the global stage.
-4.0 -2.0 0.0 2.0 4.0 6.0 8.0 10.0
1.8%2.3%
2.9%1.5%
6.0%4.9%
7.2%7.7%
3.0%1.9%
2.7%1.9%
0.7%-0.2%
0.5%-1.9%
1.4%0.5%
0.8%0.2%
% real change pa
France
Germany
Italy
Spain
UK
US
China
India
Russia
Brazil
2014 forecast 2013 dataSource: The Economist Intelligence Unit 2013 data and 2014 forecast
Figure 3: GDP growth: Percentage change in real GDP, over previous year.
15
“The nation that goes all-in on innovation today will own the global economy tomorrow.”
— Barack Obama, President of the United Statesix
Despite some areas of weakness, the EU boasts pockets of innovation capability4—especially in Sweden, Denmark, Germany and Finland—that match and exceed many countries globally (see Figure 7). Internationally, the EU continues to compare favourably to the leading economies (including Australia, Canada and all BRIC countries, which the EU leads). However, South Korea, the US and Japan have a performance lead in innovation over the EU. In addition to having a relatively larger skilled workforce than the EU, these three countries’ collaborative knowledge-creation between public and private sectors is better developed and enterprises in these countries invest more in research and innovation.x
Figure 7: Global innovation performance.
Some interesting trends emerge when you consider research and development (R&D) expenditure—another key indicator of innovation in an economy. The EU has set a headline target of 3 percent of EU GDP to be invested in R&D by 2020, as part of Europe 2020 Strategy. Yet comparing R&D intensity (R&D expenditure compared to GDP) for the United States, China and the EU is striking. China in 2011 already had a higher R&D intensity than Italy, Spain and even the United Kingdom, and has been growing its R&D investment at about 18 percent annually in the past 10 years. At current investment rates, China’s total spend on R&D is expected to surpass that of the U.S. by about 2022.xii
Of course, regulation continues to be an on-going challenge within the EU business community as well—particularly as it applies to digital technologies. As mentioned, 41 percent of executives said smarter regulation would most improve EU competitiveness in the next three years.5 An even greater percentage—46 percent each—indicated excessive regulation and lack of adequate EU policies due to the fragmented landscape of Europe were impeding the development of digital technologies in the EU. These were the two most frequently cited among all the prospective challenges covered by the survey.6 Perhaps an area of greater concern is the general lack of awareness among the business community towards EU policy on digital with 80 percent of respondents being either unaware of the Digital Agenda for Europe or having no awareness of the objectives and content.
The main conclusions from this is clear: To prevent the gap in European competitiveness from growing and to potentially begin closing it, business leaders and policy makers will need to urgently address two critical areas of competitiveness—productivity and innovation—while creating the regulatory environment needed to help the EU compete on a global basis.
South Korea
United States
Japan
EU
Canada
Australia
China
India
Russia
Brazil
South Africa 0,105
0,178
0,191
0,207
0,275
0,389
0,497
0,630
0,711
0,736
0,740
0,000 0,200 0,400 0,600 0,800 1,000
Source: Innovation Union Scoreboard 2014, Executive Summary
4 Innovation capability index measurement goes beyond R&D expenditures and includes other factors like human resources, research systems, public‐
private co-publications and intellectual assets.5 Appendix, Q56 Appendix, Q17
14
THREE KEYS TO ADDRESSING THE WIDENING EU COMPETITIVENESS GAP
”A competitive economy is an economy with a consistently high rate of productivity growth. The EU must outperform its competitors in terms of research and innovation, information and communication technologies, entrepreneurship, competition, education and training.”
—The European Commissionvi
While the EU is slowly recovering from the recession and maintains a strong legacy position in a number of key industries (including Pharmaceuticals, Aerospace, Testing and Control Instruments and knowledge-intensive servicesvii), the Eurozone crisis has slowed the recovery process further. Thus, the gap in competitiveness with other major economies globally has continued to grow.
Policy makers, business leaders, academia, non-governmental bodies, and other interest groups have been debating—and searching for—responses to the challenges of growth and job creation in the EU. The survey carried out for this report highlights what business leaders believe would help the most. When asked which initiatives would most improve EU competitiveness in the next three years, leaders cited smarter regulation (41 percent), innovation resulting in the creation of new products and services (40 percent), and the adoption of new technologies to drive productivity (35 percent) as the top-priority initiatives. Other notable initiatives included easier access to credit and financing (34 percent), cheaper energy resources (33 percent), better education and training of the workforce (33 percent), and less-expensive and more flexible labour resources (31 percent).3
Indeed, productivity is a major challenge for EU economies. While labour productivity growth (real GDP growth per person employed) has been recovering in the EU with a 0.5 percent growth in 2013, and 1 percent and 1.2 percent growth forecast for 2014 and 2015 respectively, a comparison shows productivity growth below that in the United States in the forecast period (see Figure 6). China’s labour productivity, while still below that of the EU, isforecast to grow at four times the EU rate in 2014.viii
Figure 6: Labour Productivity growth in percent for EU, USA, Japan and China.
Productivity growth below that of the USAProductivity growth above that of the USA
China data: Conference Board Total Economy database, 2014
Source: EU Eurostat Economic Forecast, February 2014
EUUSAJapanChina*FranceGermanyItalySpainUnited Kingdom
1.2
1.6
1
NA
1.2
1.4
0.7
0.6
1.4
2015 Forecast
0.5
0.9
1.2
7.1
0.6
-0.1
0.8
2.1
0.8
2013
1.0
1.4
1.1
4.1
0.6
1.2
0.4
1.0
1.2
2014 Forecast
3 Appendix: Q5
17
A disruption of societies, industries and economies is underway as a result of the emergence and adoption of digital technologies. These include the internet of things, mobile computing, business analytics and big data, cloud, social media and other technologies like connected devices and sensor networks that have both reached critical mass and are working together to define the digital world (see “Five key digital technologies”). They are forces of change,creating opportunities that previously were either technically impossible or uneconomical. In fact, examples abound of how connected vehicles, connected workers, digital factories, intelligent pipelines, smart grids and many other applications of digital technologies are transforming products and services and the way people work.
In fact, an overwhelming majority of business leaders believe digital technologies will play an important or a critical role in boosting EU competitiveness (96 percent), EU economic growth (93 percent), and EU job creation (83 percent) in
the next three years.7 With the impact of traditional levers such as fiscal and budgetary policy currently limited, the EU finds itself in a unique set of circumstances in which digital presents itself as a powerful lever that can be effectively used to bridge the ever-widening competitiveness gap. Digital technologies can make processes more efficient and reduce operating costs while creating substantial new growth opportunities through innovation in products, services and new ways of reaching customers.
Furthermore, business leaders expect digital to have an immediate and profound impact on their industries in the short term. Sixty-two percent of respondents believe that digital will result in major change or a complete transformation of business models in their industry inthe next 12 months, and almost two-thirds (63 percent) are concerned they will lose customers to competitors if they do not embrace technology in that timeframe (see Figure 8).
Total
62% 63%
Belgium
49%53%
France
52%46%
Germany
42% 45%
Italy
77%74%
Spain
71%
77%
UK
58%
82%
Other EU countries
72%
62%
Very concerned or somewhat concernedComplete transformation or major changeSource: Accenture European Business Summit Survey 2014
A CATALYST FOR EU GROWTH AND COMPETITIVENESS
Figure 8: Impact of digital technologies on industry business models in the next 12 months and concerns about losing customers if businesses fail to embrace digitally transformation over this period.
7 Appendix: Q7
DIGITAL DISRUPTION:
16
19
While Europe’s business leaders expect to see China’s ability to develop and implement digital technologies power ahead of Europe in the next three years, that does not necessarily equate to the level of competitive impact China can achieve through these efforts. At the same time, business leaders and policy makers should not underestimate the strength of the US and its capacity for innovation. It is likely the US will continue to maintain its healthy advantage over both Europe and China based on its proven ability to develop and implement technology-based innovation.
That said, there appear to be strong foundations in the EU on which companies can build in their pursuit of digital. For instance, when asked to identify EU’s most important strengths to help improve its competitiveness in digital, business leaders pointed to the large base of EU companies with international presence (49 percent), strong innovation capabilities (47 percent), highly-reputed educational system (38 percent), thriving entrepreneurship (35 percent), and strong local demand in both business (34 percent) and consumer (33 percent) markets.10
The education system in the EU is clearly considered to be a competitive strength. In fact, surprisingly, two out of three business leaders believe the EU currently has enough skilledworkers in digital (e.g., data scientists and engineers).11 However, 52 percent of business leaders said they plan to increase the number of recruits from outside the EU to fulfil the digital skill requirements for their own business.12 This suggests an expectation that demand for skilled workers in digital will outpace supply rise in the coming three years as competition for resources intensifies (see Figure 10).
In the near term, one course of action is to retrain and up-skill existing workers to meet the increasing demand for digital skills. When asked what initiative should be taken at the EU level to help address this issue, executives most frequently cited the use of technology to enable lifelong learning and development of skills (58 percent); promoting re-skilling/retraining programs for older age groups (51 percent); and promoting the direct involvement of business in the professional education system (51 percent).13
Figure 10: In the EU, there could be a shortfall of up to 900,00 digitally skilled people by 2015 at a time when average youth unemployment is nearly 24 percent.
0
100
200
300
400
500
600
700
800
900
2011 2012 2013 2014 2015
In ‘000
Digital jobs: vacancies and graduates
Vacancies in the digital sector New ICT graduatesSource: Accenture European Business Summit Survey 2014
10 Appendix: Q1811 Appendix: Q2312 Appendix: Q2413 Appendix: Q27
18
Yet despite executives’ enthusiasm for digital, most European companies are not fully capitalizing on the full potential of digital. For instance, the major focus of executives’ digital investments to date has been primarily on driving efficiencies (60 percent) instead of making their products and services digital (40 percent).8 Additionally, a majority of respondents (54 percent) said the primary impact of digital technologies is to make processes more efficient and reduce costs rather than create substantial new growth opportunities through the development of new products and services and reaching customers in new and innovative ways (46 percent).9 There’s no question of the positive impact digital can have to drive process efficiencies and cost reductions. However, organisations must not underplay the capacity of digital technology to drive innovation and growth. Companies should consider allocating the balance of their current digital investment to better support their strategic growth agenda.
Figure 9:
Even as they express enthusiasm for digital’s ability to help improve EU competitiveness, business leaders fear the EU will struggle to compete with other major economies in digital adoption. While 51 percent think Europe is ahead of China in the development and use of digital today, 50 percent believe China will overtake the EU within the next three years.
Additionally, 61 percent believe that Europe lags the U.S. today, and more than half (53 percent) expect this to still be the case in three years’ time (see Figure 9).
51%
30%
11%
20%
38%50%
Now
EU compared with China regarding the development and implementation of digital technologies
EU compared with the US regarding the development and implementation of digital technologies
22% 24%
17%23%
61% 53%
In 3 years Now In 3 years0%
20%
40%
60%
80%
100%
0%
20%
40%
60%
80%
100%
Europe is/will be behind ChinaEurope is/will be level with ChinaEurope is/will be ahead of China
Europe is/will be behind the USEurope is/will be level with the USEurope is/will be ahead of the US
Source: Accenture European Business Summit Survey 2014
8 Appendix: Q108 Appendix: Q9
21
In terms of product and service innovation, digital technologies are enabling European companies to develop new and relevant products and services to sell to today’s digitally inclined customers, both in domestic and international markets. For example:
• A European carmaker launched a new range of connected vehicle services designed to meet the increasing wants and needs of drivers and passengers to have access to connected services in their vehicles. The services deliver the latest in-vehicle technologies providing consumers with entertainment and information, enhanced safety features, and seamless integration with their mobile devices. The company benefits through revenues from subscription fees from end customers for the connected services.
• A French bank adopted a cloud-based analytics solution that automates risk assessment to help it fulfil state-mandated obligations to provide short-term lending while managing credit quality. Ten days after rollout, the system was handling more than 300 loan applications worth more than €250 million.xix In effect, the analytics approach is helping the bank grow and is also enabling the bank to contribute to economic growth by providing liquidity to businesses while managing risk.
• A European tire manufacturer has created a solutions-oriented business for its commercial customers—based on selling “tyres as a service” with fees charged per kilometre driven—to complement its existing product-oriented business model (i.e., selling tires outright). The company uses data transmitted by the tires, combined with other metrics (such as fuel savings data and driving style), to optimise customers’ total cost of ownership.
With high penetration rates across broadband, mobile and smartphones, extensive use of eGovernment services, and strong digital initiatives already under way in many European companies, the EU is in a good position to build on this progress. However, to sustain this momentum and succeed in rebuilding competitiveness in both the short and long term, Europe’s business and policy makers must take urgent steps to convert the region’s digital potential into higher levels of productivity, innovation, and growth to ensure the EU can become a leader in a new era of digital business.
20
Looking further forward, business leaders believe a number of priority actions can be taken at the EU level to develop the digital skills of graduates and first-time workers to meetdemand. Educational programs with specific training on digital technologies and business (49 percent), developing entrepreneurial skills (45 percent), and promoting the direct involvement of business in curriculum development for the tertiary educational system (43 percent) were the top-ranked initiatives.14
A third element on which Europe can build is its entrepreneurial skills and culture, which business leaders across the EU recognise as key to success in the digital economy (59 percent deemed them important and 35 percent said they are critical15). And within this context, 87 percent of respondents said it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs for the EU to succeed in its digital transformation. Among the actions business leaders see as vital to fostering such collaboration are stimulating joint investment (cited by 60 percent), supporting the development of local clusters (57 percent), and supporting collaborative initiatives with universities and education (52 percent).16
Arguably the biggest asset that can fuel digital transformation in Europe is the fact that digital technologies already are pervasive across the EU’s consumers and businesses. Broadband penetration is at 95.5 percent across the EU and mobile broadband at 59 percent. There are more than 400 million unique mobile subscribers in the region, where smartphone penetration is at 49 percent. Nearly half of the population routinely purchases products or services online and more than 40 percent use eGovernment services. However, consumer activity varies widely across the EU with relatively low online purchases in Eastern and Southern European countries and cross-border activity lower still.xiii Many businesses are still reluctant to sell online and online sales are still a relatively small part of overall sales activity for many organisations.xiv This is reflected in the Digital Agenda for Europe, where the near term targets for cross-border online purchases and small and medium enterprises selling online still look far from being achieved.xv
Just as consumers are embracing digital technologies, a number of businesses and governments in the EU also are demonstrating how digital can help boost productivity andfoster growth.
On the productivity side, digital technologies are helping European organisations automate and streamline business processes to make them more efficient and increase output per employee—as these real-life examples illustrate:
• A major private Italian bank developed and deployed a mobile iPad® application to support personal financial advisors in their sales conversations with customers. The app provides the ability to take a real-time snapshot of customer accounts and incorporate this information into a presentation highlighting the bank’s investment products. As a result of using the app, the bank has increased the effectiveness of its personal financial advisors, eliminated costs associated with paper management, and boosted advisor productivity by minimising rework and repeat trips between the office and clients.xvi
• One hospital in Spain has deployed a technology solution for chronic disease management that includes patient segmentation, modelling, self-management, connected patient network, electronic medical record, telemedicine, and new roles and responsibilities for homecare, hospitals, and nurses. It is estimated that if this type of program were extended and applied at the European level, it could lead not only to better services but also to health management-related cost savings that could amount to €62 billion, or 5 percent of European governments’ health spendingxvii.
• In the energy sector, the United Kingdom is embarking on a deployment of smart meters, supported by mobile and analytics technologies, to more than 50 million electricity and gas meters.xviii The effort is expected to enable the UK’s energy producers to manage and analyse high volumes of meter data more effectively to help customers conserve energy and to enhance providers’ outage management processes with near real-time outage and restoration verification capabilities.
14 Appendix: Q2615 Appendix: Q2516 Appendix: Q36
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BIG DATA ANALYTICSUsing sophisticated analytics, European businesses, government agencies and other public service organisations can generate deep insight from the data they collect—insights that can help them improve their business in a myriad of ways. For instance, analytics can increase growth by helping companies understand and reach new customer segments more effectively. It also can drive operational excellence by helping to identify ways to improve key business processes and enhance workforce skills.
CLOUDCloud computing can improve the economics of IT for companies and governments, as well as provide greater operational flexibility and responsiveness. It also enables organisations to shift to operational costs and entirely new business models, including flexible “pay-as-you-go” service models.
SOCIAL MEDIASocial media excels in its ability to personalise interactions with customers and support new ways of interacting within and outside of the organisation. Social media can be a powerful tool for helping European companies keep in tune with changing customer demands and behaviours, as well as serve as an efficient channel for reaching today’s digital consumer —especially those in fast-growing markets.
22
Music, books, art, maps, the ways we communicate—these and countless other things that used to be primarily physical or analogue are now digital as well, and that has changed the ways we live, work, learn and play. But that is just the tip of the iceberg. Today, technology is enabling the digitisation of almost everything. Five such technologies are particularly influential in transforming the lives of consumers and the organisations that serve them.
CONNECTED EVERY-THING – THE INTERNET OF THINGSConnected devices of all kinds and sensors integrated nearly everywhere have tremendous potential to enable new ways of automated and personal interaction. They allow businesses and public sector organisations to manage assets more effectively; optimise performance and improve operational efficiency (through, for instance, better supply chain tracking and management); and create new business models and lines of business.
MOBILITYMobility simply used to be another forum for enterprises to deliver information—that is, develop an application that would let employees (and later, customers) use a browser to navigate through company data on a mobile device. Now, mobility enables companies to do so much more. Companies can use mobility to optimise business processes, simplify tasks and enable employees to be more productive. And they can use it to improve user engagement—interacting with customers and prospects no matter where they are—and create new revenue streams for their businesses.
FIVE KEY DIGITAL TECHNOLOGIES
25
THE DIGITAL RE-INDUSTRIALISATIONOF EUROPE
As noted earlier, Europe is well positioned to benefit from the digital revolution. The region has a strong corporate base (it is home to 14 of the world’s 50 largest companies by market capitalisation) with a significant innovation capacity. Europe also boasts a significant number of entrepreneurs and young businesses, (which account for half of the jobs created in Europe each year),xx that tend to be experienced with and receptive to the use of a wide variety of technologies. European consumers are similarly sophisticated and open to innovation—they are asking for and actively using digital technologies in their daily lives.
And the high esteem in which the education system in Europe is held is one of the most important strengths that will help to improve digital competitiveness in the EU.17
But while the impact of digital is being felt everywhere, the real change has barely started. The power of digital is in the interplay of the different technologies. It is not about social media, but the potential for social collaboration at any time or place. It is not about using analytics to create a better marketing campaign, but leveraging enterprise data across the whole supply chain. It is not about smart tollgates on motorways, but the opportunity to use the data from millions of real-time traffic movements and from road sensors to help optimise traffic flows across a whole region. It is not about online back-up, but giving a young business access to near-unlimited computing power that years ago only massive organisations could afford. It is about helping to solve everyday challenges for citizens, consumers and organisations in new ways based on new combinations of information, resources, and technologies.
To illustrate this, we explore how specific digital technologies are helping to transform five key sectors of the European economy—and further demonstrate the potential digital has to rebuild competitiveness and create economic growth across the EU.
17 Appendix: Q18
24
THE DIGITAL RE-INDUSTRIALISATIONOF EUROPE
27
Companies can up the ante from merely producing intelligent devices to adding more value by coupling the product with a host of services brought about by the deep analysis of data. New big data processing technologies allow the analysis of large amounts of data collected from digitized products and networked sensors. They can also help accelerate the entire data cycle from insight to action, enhancing the enterprise’s ability to deal with data velocity.
For example, Trumpf GmbH, a German producer of intelligent machine tools and industrial laser systems is taking the next step beyond efficiently manufacturing its machines.xxii Instead, Trumpf is interested in mining the information provided by the machines, to gain deeper, actionable insights and to network machines in an intelligent way to create smart factories. In this way, they autonomously exchange information, trigger actions, and control each other, improving productivity and speed and reducing costs.
At Trumpf, networking has already advanced greatly. Apart from a cloud-based platform for remote diagnostics, there is the Trumpf software for production control, which takes the inventories and the urgency of order processing into account and allows the production status to be remotely monitored via an app. According to Trumpf, all of its Industry 4.0 activities are designed to further increase its machines’ productivity, making better use of resources and thereby helping to improve the performance of Trumpf’s customers.xxiii
The common denominator enabling Industry 4.0 is greater leverage of industrial software. Driven by the continuous need to reduce costs and increase process transparency and flexibility, manufacturing companies increasingly embed industrial software in their installed machine base. This enables them not only to better manage the entire automation processes, but also creates new opportunities to transform their current business models from one focused on making products to one that is oriented toward providing solutions.
Four solutions, in particular, are poised to support the entire set of operations along the value chain in an integrated manner, adding value in the process. One solution is nextgeneration corporate optimization and
execution systems that can help manufacturers drive down costs. Enterprise Resource Planning (ERP) systems already provide many applications, from customer relationship management (CRM) to sourcing, manufacturing and forecasting. Future ERP systems will leverage in-memory computing, advanced Web portals and cloud computing, thereby offering all the entities along the supply chain access to real-time data and need-based data processing. Benefits include lower capital expenditure, reduced costs and quicker implementation. By harnessing the cloud skilfully, companies can also enter completely new businesses or quickly launch new products.
Crowdsourcing is another solution that can help manufacturers to further leverage the power of social media to boost innovation. As several successful innovators have learned, opening up the innovation process to the collective wisdom of ‘the crowd’ can dramatically increase the odds of coming up with the next big idea before someone else does. It is possible that the future will see entire parts of the supply chain outsourced to an undefined, anonymous ‘crowd’ using technologies such as the Internet.
A third solution is next-generation 3-D printing. This powerful tool is likely to be one of the leading technologies in the future that will significantly change the way products are developed, produced, delivered and serviced. Consumers may have the opportunity to design products on their own personal computers or co-design them with companies using the Internet, producing them within the confines of their own homes. With further refinement in technology and a reduction in printing costs, 3-D printing could render an entire phase of traditional supply chains obsolete.
Finally, Product Lifecycle Management (PLM) can have a major impact on manufacturers’ operations by helping them organize, develop and manage new products and services throughout their lifecycle. Integrated PLM—which closes the loop between product usage and engineering, and provides a foundation for collaboration among engineers and other experts around the globe—can enable manufacturers to get products to market faster and more efficiently. Manufacturers using PLM have increased the speed of product launches by up to 55 percent and reduced operational and product development costs by 10 percent to 30 percent.xxiv
26
MANUFACTURINGThe manufacturing industry is arguably the “engine” of the European economy. A strong industrial base is essential for Europe’s recovery and long-term competitiveness, growth and job creation.xxi Digital technologies offer manufacturers a variety of opportunities to close the competitive gap. Industry 4.0, a ground-breaking approach to production with digital technologies as its foundation, promises to usher dramatic changes into the industrial world and serve as a catalyst for the reindustrialization of Europe (see Figure 11).18
Billed as the fourth Industrial Revolution, Industry 4.0 is poised to combine classic production techniques with cyber-physical production systems (CPPS), leading to thecreation of an “Internet of things, data, and services.” Industry 4.0 represents a tectonic shift from centralised to decentralised production. This means that industrial production machinery no longer simply “processes” the product, but that the product communicates with the machinery to tell it exactly what to do.
Decentralized intelligence helps create intelligent object networking and independent process management. The interaction of the real and virtual worlds represents an entirely new way of approaching the manufacturing and production process. Industrial processes, for example, can be made more efficient by connecting them to the Internet in a “Smart Factory.” Cyber-physical production systems also signal a paradigm shift from existing business models, as revolutionary new applications are developed, new service providers emerge, and new value chains become possible.
The new and intelligent products, embedded in intelligent networks, can be harnessed to spin off a host of new business models. The horizontal integration of these intelligent products and networks can also help expand the value chain.
Figure 11: The fourth Industrial Revolution.
4. Industrial Revolution based on Cyber-Physical Production Systems
3. Industrial Revolution through introduction of electronics and IT for a further automatization of production
1. Industrial Revolution through introduction of mechanical production facilities powered by water and steam
2. Industrial Revolution through introduction of mass production based on the division of labour and powered by electrical energy
Cyber physical systems combine communications, IT, data and physical elements using the following core technologies:• Sensor networks (receptors)• Internet communication infrastructure (IP)• Intelligent real-time processing and event management (CPUs)• Actors for mechanical activities• Embedded Software for logic• Big Data and Data Provisioning• Automated operations and management of system activities
Industry 4.0
Industry 3.0
Industry 2.0
Industry 1.0
End of 18th Century Start of 20th Century Start of '70s Today
Degr
ee o
f Com
plex
ity
Source: Accenture analysis
18 Accenture, “Digital Industry 4.0”, 2013
29
Payments are the primary touch point with banks’ customers and account for up to 25 percent of the typical bank’s revenues. Right now, banks have vast amounts of big data—information clarifying where people shop, how much they spend, and what they use to make payments. If they lose that to alternative providers, they lose customer insight and customer touch points. But they are beginning to fight back.
BNP Paribas Fortis, SA/NV, for example, has teamed up with Belgium’s largest telecom company and Accenture to create Belgium’s first mobile wallet. It will allow consumers to use their mobile devices to purchase goods or services, redeem coupons, or use their loyalty cards when visiting the mobile application of participating merchants. It is not just a mobile payments tool; they are creating a commerce “ecosystem” for Belgian merchants and consumers. Theprogram is currently in the pilot stage with major Belgian merchants.
In mature markets, where banks have been busily cutting costs for five years, they are now using digital for growth. Accenture estimates that if a bank can shift a customer fully from physical branches to a digital platform, it can reduce costs by around 70 percent. But a bank also can provide value-added digital products to its customers to grow both revenues and market share.
For instance, Lloyds Bank plc analyses its data to offer cash back for goods and services that its customers buy using their debit cards, all based on customers’ past spending habits and merchant promotions. T. Garanti Bankası A.S. (Garanti Bank) in Turkey has designed a highly sophisticated mobile banking app that uses GPS data and analytics to provide customers with discounts relevant to the stores they happen to be passing by. It also helps them manage their money based on past spending behaviour and withdraw cash using their mobile phones. Barclays Bank PLC’s number-one digital avenue for attracting new customers has caught on quickly amongst young people in the UK. The service, called Barclays PingitTM App, allows customers to transfer money to one another using a mobile phone.
All these digitally enabled products will help generate growth and protect customer relationships because they allow banks to become more a part of people’s everyday lives, not just a utility for processing transactions and holding deposits. Following the financial crisis, governments in mature markets are encouraging competition in banking. That will include efforts to make it easier for customers to switch providers. Banks know they need to improve their image with customers. With digital products and services, they have an opportunity to differentiate themselves, not least through establishing these innovative services with leaders in other industry sectors.
28
BANKINGWhile banks in the EU are recovering from the downturn, growth is slow and profitability remains low. The return on equity (ROE) at the average large EU bank in the first half of the 2013-2014 financial year was 8.2 percent, compared with 8.7 percent for the United States. ROE of large EU banks is forecast to remain below 10 percent in 2015.19
Digital offers a multitude of benefits for banking institutions that can help them achieve stronger growth and profitability—including cost containment through automation, risk management, increased revenues through new digital products and services, enhanced quality of services through digital channels, and ultimately increased profitability (an estimated ROE uplift by 3.8pp through technology-enabled business transformationxxv).
A French bank for example, adopted a cloud-based analytics solution that automates risk assessment to help it fulfil state-mandated obligations to provide short-term lending while managing credit quality. Ten days after rollout, the system was handling more than 300 loan applications worth more than €250 million.xxvi In effect, the analytics approach is helping the bank to grow and is also enabling the bank to contribute to economic growth by providing liquidity to businesses while managing risk.
Despite such benefits, however, EU banks appear to be slow in adopting digital. Across Europe, retail banks have only digitized 20 percent to 40 percent of their processes. In addition, 90 percent of European banks are investing less than 0.5 percent of their total spending on digital.xxvii
Making their outlook worse is the aggressive entry of non-banks with digital innovations such as mobile and online payments, and capturing a growing part of the banking value chain. By being slow to embrace digital technologies, banks risk being consigned, by digitally enabled competitors from other industries, to a limited role as utilities. Bank-customer loyalty has also become more tenuous (on average, 20 percent of banking customers switch banks or banking products each yearxxviii). Together, these factors could have a devastating impact on banks’ customer bases.
To avoid being relegated to a form of utility banking, where they become a back-office function for their customers, banks must innovate through digital products and services to fight back and gain new market share. It is estimated that 40 percent of revenues and 55 percent to 60 percent of operational processes in the average financial institution, could be impacted by technology.xxix Up to two-thirds of the profitability uplift required by banks to be in the high performer category is linked to technology-led transformation (see Figure 12).xxx
Figure 12: For a bank, up to two-thirds of the profitability uplift required to be a high performer could come through technology-led transformation.
Technology Enables business transformation ROE uplift
5.7
Strategic costreduction
12.0
Asset qualitynormalization
ROE potential2012
2.82.6
1.9
0.90.21.3
Regulatoryadjustment
1.3
Momentumgrowth
Balance Sheetefficiency
0.6
Delivering performance improvement through technology enabled change
Business transformation & Economic ROE uplift
Source: Accenture analysis
19 Accenture, “Technology that matters, Harnessing the technology wave in banking,” 2013.
31
Adoption of technologies such as smart grids, smart metering and analytics can help make the EU a world leader in energy efficiency and intelligent, distributed energy, compensating to some extent for the EU’s energy cost disadvantage. These technologies also provide opportunities for global leadership in high-value exports of energy technology.
Business leaders believe there are three key priority actions that should be taken at a European level to boost the adoption of digital technologies to address energy challenges in the region: the promotion of energy efficiency (cited by 73 percent); support and investment in Smart Grids (61 percent); and support and investments in renewables (60 percent) (see Figure 15).
Figure 15: Digital technologies will be a key driver of energy efficiency.
What priority actions should be taken at European level to boost the adoption of digital technologies to address energy challenges in Europe?
Smart technologies, in particular, hold massive promise. Smart grids can convey real-time information on the state of the grid and, in conjunction with advanced analytics, help reduce electricity waste, spending on monitoring and diagnosis of network problems, and maintenance costs. They also are key enablers of distributed energy generation (for example, district heating and cooling systems and photovoltaic (PV) panels), which allows for more responsive demand management and a reduction in transmission and distribution (T&D) losses. The European smart grid market is projected to be worth more than $82 billion by 2020, and represents 20.6 percent of the global smart grid opportunity.xxxiii Amongst a majority (60 percent) of energy executives globally, analytics solutions will be the highest-priority smart grid investment for their company in the coming years.xxxiv
Similarly, smart metering deployment can help energy producers manage and analyse high volumes of meter data more effectively while providing customers with detailed energy usage data—which in turn, results in decreased peak energy consumption and electricity bills. By integrating the meter data management system with existing utilities network management systems, an energy company can enhance its outage management processeswith near real-time outage and restoration verification capabilities.
While new technologies are an important component of driving energy efficiency, there also needs to be a fundamental change in industrial, commercial and residential consumer behaviour to encourage them to be more proactive about the way they manage their energy use. From a residential perspective, mobility, combined with products such as NestTM home automation products and services (recently acquired by Google, Inc.), can help consumers regulate energy use when they are out of their homes, thus reducing overall consumption.
Of course, there is no single pathway to this ‘new energy architecture’. However, the most effective approaches all share several common features, including a long-term approach to energy policy that helps to support investor certainty; low-carbon fuel mix with base-load hydro and nuclear power-generating capacity; and energy efficiency across industrial, commercial and residential sectors.
73%
61%
60%
53%
52%
Promote energy efficiency
Support and invest in Smart Grids
Support investment in renewables
Support and invest in storage technologies
Support the development of new transportation modes (e.g., Electic car)
Ranked within top 3
Sample base = All respondents (N=513)
Source: Accenture European Business Summit Survey 2014
30
ENERGY AND UTILITIESEnergy costs are a critical component of competitiveness for EU-based companies, particularly for manufacturers in energy-intensive industries, which account for about 25 percent of industrial employment and 70 percent of industrial energy use, according to the International Energy Agency20. In 2011, the EU was the world leader in the production of energy-intensive goods with a 36 percent market share, far outpacing other countries such as the United States (10 percent), China (7 percent), and Japan (7 percent).xxxi Today, this leadership position is threatened by the disparity in energy costs between EU and othercountries. In fact, partially because of their lower energy costs, the US and key emerging economies are expected to see a rise in export shares of energy-intensive goods up to 2035, while EU and Japan are likely to see a sharp decline. (See Figure 13)xxxii.
Figure 13: The United States and key emerging economies are forecast to increase their share of energy-intensive goods, while the EU and Japan are likely to see a sharp decline.
As it is unlikely that the EU will be able to compete with the United States on energy costs in the foreseeable future, it needs to become more energy efficient and take fundamental market model decisions regarding fuel mix, interconnection, the EU Emissions Trading System, and capacity remuneration to optimize the overall energy system. Digital technologies can play a role in helping the EU’s transition to this ‘new energy architecture’.Technologies such as smart grids, smart metering and analytics can help make the EU a world leader in energy efficiency and intelligent, distributed energy, compensating to some extent for the EU’s energy cost disadvantage. These technologies also provide opportunities for global leadership in high-value exports of energy technology.
In fact, 58 percent of European business leaders believe digital technologies are important to enabling access to competitive energy and 56 percent agreed they are important to improving energy efficiency. Just over one third said digital technologies are critical to addressing both of those issues (see Figure 14).
Figure 14: Digital technologies will be key to address key energy challenges Europe is facing.
How important are the digital technologies (connection of renewable energy to efficient smartgrid, smartmetering) to address challenges Europe is facing?
European Union
-10
36
Japan
-3
7
+3
China
7
+2
Middle East
3
+2
India
3
USA
10
+1
Export share in 2011 Expected changes for 2035 in ppSource: Accenture, IEA, WEO 2013
Critical
Important
93%
35%
58%
92%
38%
56%
Access to competitive energy Energy efficiency
Source: Accenture European Business Summit Survey 2014
20 International Energy Agency (IEA), “World Energy Outlook, 2013”.
33
Social networking and mobility provide the platform to further engage citizens and create participative democracy. In fact, overall, 64 percent of citizens already use social media or would like to use it in the future as a means of interacting with their government (see Figure 17).xxxvi In return, they call for Governments to be more responsive and accountable. Crowdsourcing initiatives encourage citizens to discuss and debate issues or voice their concerns, exchange information, petition governments to make improvements in public services, and even to work together to improve the quality of life in their communities.
Figure 17: Adoption of social media by citizens.
The co-design and co-delivery of public services with stronger ownership and participation of recipients of these services will lead to a repositioning of public services, whether it is with “government as a platform” or “new public movement” initiatives, but in any case enabledby digital. For example, through labour market analytics solutions governments would be better placed to forecast future supply and demand of skills and, as a result, be able to facilitate much higher-quality matching between vacancies and skills, target investment in educational programs to address skills shortages, and thereby improve overall competitiveness of industry. In taxation, such tools help reduce fraud and errors, identify revenue leakage opportunities, and reduce costs through streamlined operations or crossagency collaboration.
Finally, digital technologies can help public service organisations solve the “public productivity puzzle” and deliver better outcomes for the same or lower cost. For instance, a Digital Efficiency Report commissioned by the UK government found that the average cost of a central government digital transaction can be almost 20 times lower than the cost of one done by telephone and 50 times lower than one executed face to face.xxxvii In Portugal, an initiative called “Zero Licensing” spearheaded by the agency for administrative modernization (AMA), was able to reduce the time to start a business to just one day frommore than 30 days.xxxviii The impact of efficiency improvement on the bottom line is significant: One percent annual productivity gains would amount to cost savings of US$180 billion in France, US$190 billion in Germany, and US$140 billion in the United Kingdom.xxxix
At a macro level, digital can drive significant benefits for public services organisations. Accenture’s research and analysis shows that adoption of digital technologies in government brings substantial benefits to society and the economy: A 1 percent increase in digitization (in the economy) correlates with a 0.5 percent gain in gross domestic product level, and a 2 percent increase in international trade levels. Increasing digitization also has a positive impact on addressing social challenges: A 10-percent increase in digitization correlates with a drop of 0.9 percent in the unemployment rate.xli
Overall, our research tells us that an enthusiastic adoption and facilitation of digital technologies could improve overall productivity, transform the relationship between citizens and governments and play a major role in economic growth and competitiveness in Europe.
64%
of citizens stated they already use social media or would like to use it in the future to interact with their government.
Source: Accenture, 2014
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PUBLIC SERVICESPublic services are a crucial and substantive component of the EU economy, accounting for more than 50 percent of GDP across the EU as an average. That gives Europeangovernments’ significant leverage in orchestrating economic activity as well as creating strong foundations for competitiveness and growth. However, doing so will require significant effort, both within public service to increase productivity, as well as innovation through the public service to create ripe conditions for businesses and citizens to thrive.
Political and economic realities such as an aging population, high unemployment, cyber security, and environment sustainability—all against the backdrop of fiscal tightening—are putting enormous pressure on public services. In addition to this, citizens’ expectations fromtheir governments have risen significantly in recent years, encouraged in part, by their experiences with the private sector, such as banking, consumer goods, media andentertainment services. Citizens and businesses are consequently expecting better and more personalised services, multichannel and ubiquitous access, real-time information, increased transparency, and participation.
The public service ecosystem is changing dramatically as well. Disruptive technological trends like social media and collaboration, mobility, analytics, big data, and cloud arecreating a paradigm shift in how people live, work and interact. European Governments will need to fully embrace this if they want to be seen as relevant and in touch with citizens.
This is also a clear expectation from business leaders. As shown in the survey carried out for this report, when asked how confident they are that public services in Europe will be able to leverage digital technologies to improve the quality of service to citizens and businesses in the next three years, 68 percent of respondents were optimistic, while 32 percent were pessimistic (see Figure 16).
Digital technologies can help public service organisations in a number of ways. For starters, integrated online portals—underpinned by cross-agency data sharing and providing a “onestop shop” experience for all citizens’ requests—such as taxes, pensions and benefits—can help drive significant
cost efficiencies through self-service and automation, while providing a much higher quality of service. Such an improvement would be welcomed by citizens. On a global level, according to a separate survey in 2012, 46 percent of citizens would prefer a single website to deal with the government.xxxv A significant element of the portal is the ability for organisations to personalise services to meet citizens’ specific circumstances and needs.
Figure 16: Digital technologies will support the improvement of public services.
How confident are you that public services in Europe will be able to leverage digital technologies to improve the quality of service to citizens and businesses in the next three years?
At the same time, digital fosters and supports the transformation of public-services delivery by allowing new types of partnerships across public, private, and third-sector actors. Through much stronger integration of data, using common and open standards and being device- or channel-agnostic, digital offers fundamental shifts in the interaction between governments and citizens as well as businesses to create a seamless experience. For example, in the future, citizens should be able to access, in real-time, individual pensions holding through a portal, which could indeed be co-managed by public and private sector. In this co-production model, the citizen has access to updated pensions information, but can also correct and modify personal data. Digitally skilled officials could be on stand-by for exception handling, via chat or other remote technologies, to guide the user through to service fulfilment.
Very optimisticOptimistic
65%
29%
3%
6%
62%
PessimisticVery pessimistic
Source: Accenture European Business Summit Survey 2014
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It is estimated that if Osakidetza’s programme was extended and applied at the wider European level, it could lead not only to better services but also to health management-related cost savings that could amount to €62 billion, or 5 percent of EU governments’ health spending.xlvi
In Valencia, Spain, digital technologies are the foundation of a health management solution that enables La Fe Hospital to address multiple population segments, with a particular focus on the “top of the population pyramid”— the 17 percent of the patients who drive approximately 60 percent of the total health system’s expenditure. Use of predictive analytics along with case management could help a region like Valencia reduce its total health expenditures by approximately 10 percent.
Transitions in healthcare delivery will bring with them their own new challenges for public and private healthcare providers and payers, which may include cost pressures relating to advances in healthcare technology, or regulations protecting patient information. Digital technology is, however, a key lever that could help to lower costs and help improve the productivity of Europe’s healthcare systems. Digital health information is a critical requirement, and “one patient, one medical record,” must become the industry’s mantra. Through connecting the fragmented healthcare information, a single view of the patient becomes possible allowing for efficient allocation of resources required for quality care and effective cost management to reduce overall country spend.
Figure 18: Cost savings in chronic disease management in the Basque public health service in 2012.
59.5 million in health cost savings through
Patient Segmentation
Modelling
Self-Management
Connected Patient Network
Electronic Medical Records
Telemedicine
New roles and responsibilies forhomecare, hospitals, and nurses
Source: Accenture client experience
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HEALTHCAREHealthcare is already a major public-spend item in most European countries and will become unsustainable if not urgently addressed. People are living longer and often face multiple health conditions that require long-term care. In some countries, a small minority of the population with serious, long-term medical conditions accounts for more than half the healthcare budget. Increasingly, life diseases such as obesity will put pressure on providers as the range of healthcare requirements becomes even more diverse.xlii
Patients want access to top-quality healthcare, which means governments will need to make healthcare reformation a priority if they are to provide equal, accessible and affordable care. In the current economic climate, they will need to find ways to not only maintain but improve patient outcomes at a lower cost.
The answer for Europe lies in transforming the way that health services are provided and managing legal, business, credit, political and strategic risks proactively.
Digital tools can play a major role in this effort, as they can help promote wellness and preventive care to reduce the incidence of costly treatment for chronic diseases, deliverbetter treatment outcomes, and cut overall operating costs. These tools include remote patient monitoring, proactive health, fact-based personal analytics and coaching, patientmonitoring and education, disease management, and home health. Mobile platforms are also enabling, through smartphones and tablets, the adoption of greater patient access to healthcare on a “do it yourself” basis, as well as telemedicine solutions for chronically ill patients.
Technological innovation is also fostering organisational changes—such as “connected health” and integrated healthcare service models—that are enabling providers to deliver more cost-effective services and better quality of care. In this scenario, health management efficiencies and improved care integration may be found by integrating treatments amongst community-based care, primary care, hospitals, nursing homes and other providers, rather than silos.
Many telehealth pilot programs, for instance, have reported success in reducing the number and length of hospital stays and emergency visits (as well as increasing patient satisfaction). One of these, a three-year telemonitoring pilot in the United Kingdom across three sites, has resulted in a 45 percent reduction in mortality rates, a 15 percent cut in emergency visits, a 20 percent drop in emergency admissions, and a 14 percent cut in number of bed days of care.xliii
Predictive analytics may potentially enable interventions ahead of long-term hospital admissions and may ensure that the right facilities are available to meet future public needs. Health Information Technology (IT) systems with telehealth techniques that remotely monitor patients’ vital signs, may also facilitate new care-models. Innovative payment structures that reward outcomes rather than activity may also be prudent.xliv
In Spain, for instance, Osakidetza, the Basque public health service, deployed a technology solution for chronic disease management that included patient segmentation, modelling, self-management, connected patient network, electronic medical records, telemedicine, and new roles and responsibilities for homecare, hospitals, and nurses. This holistic approach to tackling the challenge of chronic diseases in the Basque Country generated €59.5 million in cost savings in 2012 (see Figure 18). In addition, pharmaceutical prescription costs have decreased by 2.5 percent.xlv
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As the preceding sections have demonstrated, digital technologies offer tremendous potential for organizations to dramatically improve their performance and the overall economy of the region. This is something the European Commission recognized in adopting the Digital Agenda for Europe, as part of its Europe 2020 growth and jobs strategy.
Yet the only way the EU can realize the promise of digital as an accelerator for competitiveness and growth, is if businesses—large and small—and governments work closely together to create an environment in which digital technologies can flourish. To that end, we have identified a number of key actions businesses and governments should take to help pave the way for increased development and deployment of the digital technologies that are crucial to improving their own and the region’s competitiveness.
Of course, the EU is made up of many countries, industries and businesses all starting at vastly different points of the journey, which means a “one size fits all” strategy is neither advisable nor practical. Combined with this, countries and industries are emerging from the recent crisis at different speeds with some needing to do more to accelerate their progress towards adopting best practice. And there are a number of important challenges that need to be addressed, by both businesses and governments, to seize the opportunity and create a foundation for renewed growth and prosperity.
SEIZING THE OPPORTUNITY
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In addition, success in digital requires businesses to develop eight foundational digital capabilities:
• Strategy and governance, which focuses on how the company develops strategy that is aligned within business functions; evaluates opportunities to generate new areas of growth throughout the business; and makes, evaluates, and enforces decisions across the enterprise.
• Organisation and collaboration, which involves how the company organises resources and responsibilities to achieve business goals; fosters collaboration among teams in their daily work; and builds the capacity to enhance the workforce and its abilities.
• Customer experience and interaction, which includes how the enterprise interacts with its customers and incorporates digital solutions in creating unique and marketmaking experiences.
• Technology and platforms, which concerns how the enterprise leverages digital technologies and platforms to generate business results.
• Information and insights, which targets how the company leverages information in products, services, experiences, and company decisions.
• Growth and innovation, which considers the agility with which the enterprise uses innovation and operations to define new and uniquely valuable products and services and take them to market.
• Operations and ecosystem, which concentrates on the efficiency and effectiveness of operations and the business ecosystem.
• Security and privacy, which involves how well the company controls and secures business and customer data, information, and intellectual property.
Critically, executives need to recognize that an organisation that simply applies new digital technologies to existing products and services is not the same as a digital business. These applications can represent important steps forward. However, they will not be sufficient to capture the digital growth opportunity or address disruption from more digitally sophisticated competitors. Companies should identify the new customer-driven outcomes that digital makes possible, consider how their business and operating models need to change to deliver these new outcomes, and then define the combination of digital and traditional technologies, operations, and information required to realise these outcomes.
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BUSINESS RECOMMENDATIONSAs an economy’s competitiveness is, amongst other things, an aggregate of the competitiveness of its businesses, business leaders in the EU have a defining stake in creating prosperity through transforming existing businesses into digital businesses and creating new digital enterprises. We refer to a digital business as one that achieves growth and results by creating unique customer experiences through new combinations of information, business resources, and digital technologies.xlvii
In pursuing their own strategies for renewal in a digital world, companies in the EU should concentrate on using digital technologies in two critical ways. The first is to increase productivity and internal efficiency to reduce costs. This includes improved process efficiency, better asset utilization to optimise production and inventory costs, a more responsive organisation to reduce the cost to serve and implementing new cost models like self-service, and reduced time spent on non-selling activities. The second is to generate new levels of innovation and growth by better serving customers and consumers demanding new products, services, and better experiences. This includes defining digital business strategies that target new business outcomes, the development of new and improved products and services, new and optimised channels to customers, efficient expansion into new markets, and new pricing and earnings models to maximise profitability.
A digital business can create revenue and results by using innovative strategies, products, processes, and experiences. Being digital requires the adoption of four key principles:
• Growth tends to come through customer experiences and relationships that adapt to their customer dynamics and demands.
• Operational results can be delivered via new combinations of information, processes, channels, and workforce abilities that leverage new high-performance business and operating models.
• Information is at the centre of the business model. It is usually the basis for differentiating customer experiences and the fuel for more efficient operations that deliver these experiences.
• IT infrastructures become digital platforms. Companies may not be able to realise digital ambitions if they continue to be shackled by the cost, complexity, and limited capacity of their legacy infrastructures. A digital business platform supports a diverse set of customer and operational requirements with a single set of resources.
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ADDRESSING THE DIGITAL SKILLS ISSUE
The region continues to struggle with a widening digital skills gap that will impact the ability of EU businesses and governments to leverage the digital opportunity. Jobs growth in the Information and Computer Technology (ICT) sector is forecast to run at 7.6 percent in the next decade, more than double the overall rate of job creation forecast.xlix The EU produces nearly 1 million science, technology, engineering and maths (STEM) tertiary education graduates every year, almost double the number in the United Statesl but far behind emerging countries such as China (1.7 million) and India (nearly 1.2 million).li Yet the number of graduates in Europe is not sufficient to close the gap between skills supply and demand. According to the European Commission, if nothing is done to change the situation, about 900,000 vacancies may go unfilled in EU by 2015, which will greatly reduce the opportunity for growth and for the digital transformation that is required in Europe’s economy.lii
At the same time, unemployment remains stubbornly high and there is the real possibility that digital disruption, while accelerating economic growth and competitiveness, willdisplace workers due to automation and changing skill requirements.
Solutions for these two complementary problems must be linked, targeting relevant technical and vocational training while employing digital platforms and tools, such as online learning through Massive Open Online Courses (MOOC) and Open Educational Resources, which will improve and accelerate access to the right skills while providing the unemployed or those in danger of losing their job the skills to gain or maintain employment. These initiatives should be promoted and implemented across the 28 EU member states. While the dropout rate for MOOC is high and standards may not be quite so rigorous, such courses arestill a very cost-effective way of reaching people who may otherwise not have access to such training. There are a number of examples of successful partnerships among governments, businesses, educational institutions, and non-governmental organisations (NGOs) that are providing these groups with the opportunity to get and maintain the necessary skills.
EU governments, businesses and educational institutions also need to forecast future skills needs and make targeted investments in new educational and training policies to continuously up-skill and re-skill existing and future employees to address structural changes in skills requirements. Other initiatives should include the joint development of innovative educational partnerships among governments, businesses and educational institutions, aimedat increasing the employability of non-STEM students through the development of courses and apprenticeships that help students develop and use digital skills in a professional environment.
Policies that enhance the mobility of qualified talent within, and into, the EU, and promoting older workers to remain in the work force must also be part of the solution. This includes reexamining the framework for the recognition of skills across the EU to enhance the quality of information available to potential recruiters; promoting the development of language skills; and providing incentives to remain in the workforce longer. One successful example is the development of a new intermediary “YourEncore,” which focuses on engaging a growing segment of experienced talent: retirees and provides short-term solutions to skills needs YourEncore, Inc. maintains a network of specialists – retired scientists and engineers – who are called on to work on projects at more than 50 companies, such as Procter & Gamble Company, Eli Lilly and Company, and General Mills, Inc. One “YourEncore” Expert, a retired chemical engineer who had spent 35 years specialising in colour for Eastman Kodak Company, helped a consumer products client solve a colour challenge with a new hair-care product.liii
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POLICY RECOMMENDATIONSIn parallel, EU governments, policy makers and businesses must help create the vision and put in place the enablers for the digital transformation of the economy, to drive productivity, innovation and growth and accelerate a return to competitiveness. This includes improving the regulatory environment for digital uptake, addressing the digital skills’ issue, and fostering growth and innovation through entrepreneurship.
IMPROVING THE REGULATORY ENVIRONMENT FOR DIGITAL UPTAKE
As highlighted earlier in the report, 41 percent of executives surveyed believe smarter regulation will make Europe more competitive.21
When it comes to digital, this means addressing the current fragmented regulatory environment faced by businesses operating across the EU, which is preventing the uptake ofdigital technologies and solutions, at scale, and thus limits the full potential of the digital single market. It has been estimated that Europe could gain 4 percent of GDP by fullydeveloping the digital single market by 2020 (based on 2010 figures).xlviii
If we look at the adoption of cloud computing in the EU, the current regulatory—and particularly data protection—framework poses several barriers, for both cloud users and providers. A lack of harmonised requirements across the EU means that cloud users—and by extension their cloud service providers-are subject to many country-specific data protection and data security obligations, with many countries placing restrictions on data location. The associated compliance and liability concerns mean that the cloud market in the EU is not reaching its full potential or scale, thus limiting the benefits of cloud, including lower IT costs and flexibility in IT usage, greater speed, and the ability to fully leverage new and innovative technologies and services.
In addition, in today’s globalised and data-driven world, traditional regulatory approaches are being challenged, as the evolution of technology outpaces the regulatory response.
Europe therefore needs to adopt a strategic approach to regulation that recognises the blurring of both geographic and industrial boundaries and leaves room for innovation, while ensuring the protection of personal data.
The promise of digital is based on the ability to gather, store and analyse various types of data so organisations can make better decisions about key aspects of their business, to drive productivity and the development of new business models. By modernizing and harmonizing rules to protect personal data and streamlining compliance, policy makers can enable businesses and consumers to leverage the full benefits of new data and technology-based products and services.
Finally, in addition to adopting data-friendly policies, policy makers must put in place a supporting regulatory environment for investment in technology, innovation and digital infrastructure, which are the backbone of the digital transformation of the economy and essential ingredients to the success of innovative entrepreneurs. The harmonisation of rules in the communications markets is equally critical to enabling players with operations in multiple EU countries to capture the full potential of cross-country synergies, thedevelopment of pan-European IT platforms and services. For example, the allocation of radio spectrum and the harmonisation of its management across the EU level are essential to supporting investment in wireless broadband networks.
21 Appendix: Q5
THE REALITY IS THAT WITH-OUT SIGNIFICANT POLICY CHANGES TO STIMULATE THE DEVELOPMENT AND GROWTH OF ENTREPRENEURS, THE EU WILL BE DEPRIVING ITSELF OF ONE OF THE MOST PROVEN DRIVERS OF COMPETITIVENESS, GROWTH AND JOB CREATION.
4342
FOSTERING GROWTH AND INNOVATION THROUGH ENTREPRENEURSHIP
Innovation and entrepreneurship are vital to competitiveness and job creation. The EU is no different, with many young and innovative businesses already contributing the majority of employment growth in the region. In fact, 40 percent of executives surveyed believe that innovation and the creation of new products and services will lead to greatercompetitiveness in Europe and are looking to EU governments and policy makers to make a concerted efforts to attract and retain inventors, innovators, and entrepreneurs—particularly those that are young and digitally proficient. Appropriate steps must therefore be taken to develop and nurture the current and coming generations of entrepreneurs that will play a central role in Europe’s recovery through the launch and development of new business models, the creation of new products and services and innovative partnerships between large and small companies.
Some current actions in place to help entrepreneurs are still valid and should continue to be an area of focus. Policy makers should further promote the delivery of public advisory services, such as those regarding tax or fiscal matters, and simplified online administrative processes, while strengthening “second chance” policies to promote a higher acceptance of failure—such as adapting bankruptcy rules to the new unstable business environment to make it easier for businesses to start, grow, and further flourish. Amid these on-going initiatives, however, European governments should consider two other efforts that could help create a more entrepreneurial culture: virtual clusters and non-traditional sources of funding.
While many factors contribute to entrepreneurial success, one of the biggest—and hardest to measure—is the ability to consort with other entrepreneurs in a cluster, the most famous of which is Silicon Valley. Having other like-minded individuals nearby who can serve as both a sounding board for new ideas and a support group when times get tough is something that has been proven valuable to entrepreneurs time and again. There are a number of examples of cluster development in Europe, including those in London, Berlin, and Paris,liv yet, while entrepreneurs value clusters, oftentimes geographic barriers can make it difficult for many to join them.lv Thus, virtual clusters, supported by
digital technologies, can bring together educators, large and small businesses, and talent—wherever they are in the world, to accelerate the pace of innovation and job creation.
Governments and businesses need to support the further development of virtual clusters in the EU. By collaborating via virtual clusters, entrepreneurs gain access to new markets, specific skills, expensive technologies, funding, economies of scale, and the possibility to eventually sell one’s business to a collaboration partner. Large companies will benefit from greater exposure to a wide range of innovation that may potentially disrupt their markets, gain access to a new talent pool, and indirectly stimulate internal entrepreneurship among their own employees.lvi Virtual clusters, supported by digital technologies, can bring together all these players to accelerate the pace of innovation and job creation.
Entrepreneurs also need money to make their ideas a reality; therefore, greater strides toward fostering access to non-traditional sources of financing must be made. The EU should continue to explore ways to facilitate access to traditional sources of financing such as private loans, credits, and public support—which was a major issue for 34 percent of European executives, not only entrepreneurs—and complement those with efforts to promote non-traditional, innovative and digital forms of financing such as crowd funding.
Crowd funding in the region has already become more widespread, growing in 2012 by an estimated 65 percent over 2011 for a total of €735 million.lvii This figure is all the more important given the shrinking European venture capital market, as crowd funding helps bridge the finance gap for small firms with innovative projects. The EU, together with national governments, should further explore opportunities to support the development of crowd funding, including how EU and other traditional public funding can be better utilised in this area, as outlined in the European Commission Communication, “Unleashing the potential of Crowdfunding in the European Union.”lviii
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Figure 19: Measuring progress: Germany’s digital champions by industry.
41
1.0
1.5
2.0
2.5
3.0
0
3.5
4.06059585756555453
Chemical Industry
Consumer GoodsSupplier
Oil and Gas
Building IndustryMetal Industry
Trade
Machinery and Plant
Logistics and Transport
Media and Entertainment
Telecommunications
Electronic and High Tech
IT
Automobile Manufacturers
Services
AutomotivePharma and Healthcare
5251504948474645444342
Business Result
Average digital maturity: 2.8
Average business result: 49.7Digitization Challengers
Digitization Laggards
Digitization Champions
Traditional Champions
Digital Maturity
Source: Top500 study 2014, Accenture analysis (n = 187)The Business Result has been calculated based on the compound annual growth rate (CAGR) of revenue and the average profitability (as measured by t he Return on Sales and the Return on Equity) for the period of 2008 to 2012. Scale used is: 100 = highest value and 0 = lowest valueThe Digitization Index is derived from the value of the three underlying components i.e. digital strategy, digital offerings an d digital processes, each of which is is based on further underlying criteria. Scale: 1 = largely digitized, 2 = partially digitized, 3 = little digitization, 4 = minimal digitization. All averages are unweighted.
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THE NEED TO MEASURE PROGRESS AND IMPACT—A DIGITAL INTENSITY INDEXOf course, one of the keys to effectively capitalizing on the potential of digital technologies to accelerate competitiveness and growth in the EU is to understand where one is and how far one still needs to go from a business, industry and policy-making perspective.
In addition, businesses need to assess their current position and set out a roadmap of initiatives and targets for integrating digital technologies into processes, products, and services—all of which can be tracked. Accenture has recently measured the progress of large German companies in leveraging digital technologies, using an Accenture-developed digital index that measured progress in three areas: development of a digital strategy aligned to the overall corporate strategy; digital product and service innovation; and digital enablement and automation of the organisation.
The research found there are a number of industries with high-growth businesses that are already well advanced in leveraging digital technologies (see Figure 19).lix One such example is BMW Group, a traditional industry leader that has developed a comprehensive digital transformation strategy and is aggressively pursuing new digital-based offerings. For instance, via its BMW i Mobility Services,lx the company launched “DriveNow,” a car-sharing service that teams BMW, MINI, and Sixt AG to enable users to rent cars flexibly, when and where they need them. Billing is on a per-minute basis, and fuel costs and parking charges in public car parks are included. Users can locate available cars using the app, website, or on the street, and a chip in the customer’s driving license acts as an electronic key. Another example of a BMW i Mobility service is “ParkatmyHouse.com,” an online marketplace that brings together owners of private parking spaces and people in search of parking.
In the public sector, Accenture’s recent digital government research evaluated progress in digital services implementation across 10 countries—Brazil, Germany, India, Norway, Saudi Arabia, Singapore, South Korea, the United Arab Emirates (UAE), the United Kingdom and the United States.lxi
This Citizens Service Experience index is based on a combination of weighted quantitative and qualitative measures in three key areas: the voice of citizens related to the role of their governments in providing excellence in services; the level to which a government has developed an online presence; and the extent to which government agencies manage interactions with their customers—citizens and businesses—and deliver service in an integrated way. Using this index, Accenture was able to assign an overall score on digital service progress for each country. Singapore emerged as the overall leader (7.4), followed by Norway (7.3), and the UAE (6.7). South Korea (6.0), Saudi Arabia (5.9), the United States (5.9) and the United Kingdom (5.7) formed the middle pack, and India (5.4), Germany (4.7) and Brazil (4.3) followed.lxii
Finally, the European Commission, as part of its Digital Agenda for Europe, measures and publishes an annual scorecard of progress toward the adoption of digital technology and services across EU member states.lxiii While this is an important and positive initiative, it does not measure the impact of digital on the factors that influence competitiveness—at an EU, national or industry level.
As part of Accenture’s research programme on European Competitiveness, and as a contribution to the discussion on how digital technologies can accelerate competitivenessand growth across the EU and its industries, it will develop a methodology for measuring the impact of digital on European competitiveness—both from a country and industry perspective—against which progress can be measured over time.
47
The EU continues to faces considerable challenges in rebuilding its competitiveness and carving out a path to stronger growth—challenges that are exacerbated by the vastly different starting points among countries, industries and organisations across the region. Digital technologies can be a powerful tool that can help the region build its economic future and accelerate the required transformation of its organisations and industries. The prize is a massive potential upside in growth and thus in job creation.
By leveraging digital technologies to reshape their organisations, businesses and public sector agencies can become more efficient and their employees can become more productive. New products and services will result in new revenue growth—domestically and in export markets.
Of course, while digital is a powerful catalyst that can accelerate and amplify the EU’s competitiveness and growth, it is not the only one. Other factors also need to be considered: stable public finances; removing regulatory and other barriers within the internal European market; investment in physical trans-European infrastructure; tackling the cost of energy; opening access to global markets; and promoting innovation. Yet as we have seen, in many of these pursuits, digital technologies play a significant role.
The EU has an opportunity to use these powerful disruptors to not only help address some of the challenges that have been holding its economies back, but more importantly, to capitalise on the substantial upside in growth—and subsequently, in employment—that is possible. Overlooking the revenue growth opportunities made possible by advances in digital technology may hinder the competitive potential of companies in the EU and could slow overall growth prospects.
In other words, the pressure is on for the EU to adopt a new approach to growth and competitiveness, one that involves embracing digital technology to the fullest. The risk of business as usual is likely to be “results as usual”—which means ultimately watching other economies pass the EU by as they capitalise on the digital advantage.
THE LAST WORD
46
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APPENDIX
48
ABOUT THE RESEARCHTo identify the opportunities (short, medium and long term), the barriers to overcome and recommended actions for policy makers and businesses to seize all the possibilities of the digital transformation of the European economy and rebuild a competitive Europe, Accenture commissioned a survey of more than 500 business decision makers across Europe.
This research report presents the major findings of this extensive survey as well as of macro and microeconomic analysis.
THE SAMPLE
A total of 513 C-level executives representing European businesses were interviewed.
INDUSTRY COVERAGE
47% of Business Executives represented manufacturing or energy companies. 53% represented Service companies.
The sample included a broad mix of industries, ranging from chemicals to banking, retail, manufacturing and services.
SIZE OF ORGANISATIONS
Four sizes of companies were represented:16 percent Small (less than 50 employees)19 percent Medium (between 50 to 500 employees)48 percent Large (between 500 to 10,000 employees)17 percent Very large (more than 10,000 employees)
GEOGRAPHIC SCOPE
The sample included 27 countries* across Europe, including at least a 10 percent representation each from Belgium, France, Germany, Italy, Spain, and the United Kingdom.
*Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, France, Finland, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the United Kingdom
ACKNOWLEDGEMENTSThis report and the research on which it is based would not have been possible without the generous participation of many people.
CORE PROJECT TEAM MEMBERS
Francis Hintermann, Edvina Kapllani, Georgina Lovati and Charlotte Raut from Accenture Research.
Also from Accenture we would like to recognise the significant contributions of Bruno Berthon, Alex Broeking, Matthew McGuinness, Ryan McManus, Alexandra Paul, Mark Purdy, Matthew Robinson, Mark Spelman and Barbara Wynne.
Queries relating to this report should be directed to: [email protected],[email protected],[email protected].
ADDITIONAL THANKS
From BUSINESSEUROPE, we would like to acknowledge the support and contributions of Thérèse de Liedekerke.
From the European Business Summit, we would like to acknowledge the support and contributions of Arnaud Thysen.
We also wish to thank the 513 business leaders who completed the survey.
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COUNTRY ANALYSIS UNVEILS A VARIED AND CONTRASTING LANDSCAPE
The EU has navigated its currency crisis through turbulent waters, and improving economic conditions are creating a sense of renewed optimism that Europe is finally on the road to recovery. As mentioned earlier, the Accenture research in collaboration with BUSINESSEUROPE research revealed that at an aggregate level, there is a growing sense of optimism among EU business leaders about Europe’s growth; that smarter regulation, innovation resulting in the creation of new products and services, and the adoption of new technologies to drive productivity (35 percent) are the top-priority initiatives to restore European growth and job creation; and that digital technologies are critical to Europe’s competitiveness.
However, Europe comprises many different economies, and perceptions and perspectives on those issues vary across the region. In the following sections, we highlight these differences in summaries of our research findings within the five largest EU economies—Germany, the United Kingdom, France, Italy, Spain—and Belgium.
EU DIVERSITY
50
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Digital disruption: a catalyst for EU growth and competitiveness: The majority of German business leaders believe digital technologies will play an important or critical role in boosting EU competitiveness (98 percent, slightly above the EU average), EU economic growth (92 percent, slightly below the EU average), and EU job creation (85 percent, slightly above the EU average). German business leaders see digital as less of a burning platform, and only 41 percent of German businesses expect digital technologies to impact business models in the industry in the next 12 months. Only 44 percent of German-based executives share the concerns of 63 percent of EU executives, who fear losing customers if their company does not embrace digital transformation in the next 12 months. Yet German companies are not fully capitalizing on the promise of digital, as major investments to date have been primarily on driving efficiencies (62 percent) instead of making their products and services digital (38 percent); this is lower than the EU average (60 percent and 40 percent, respectively).
German business leaders are less fearful than their EU counterparts that the EU will struggle to compete with other major economies in digital adoption. While 63 percent think Europe is ahead of China in the development and use of digital today, 48 percent believe China will overtake the EU within the next three years. Additionally, 49 percent believe that Europe lags US today, and 35 percent expect this to still be the case in three years. German executives are by far the most optimistic about the position of Europe versus China and mostly the US regarding development and implementation of digital technologies in next three years.
Only 49 percent of German leaders believe Europe has enough skilled workers in digital, and 65 percent plan to increase the number of recruits outside Europe to find the digital skills needed. When asked what initiative should be taken at the EU level to help address upskilling/retraining of existing workers, German executives think top-priority actions should be to promote reskilling/retraining programs for older age groups (60 percent), use technology to enable lifelong training and development of skills (58 percent), and promote direct involvement of businesses in the professional educational system (52 percent). To develop the level of skills of graduates, German businesses think EU-level initiatives should focus on increasing STEM graduates (57 percent), developing educational programs targeted at the success of digital (52 percent), and promoting vocational training/improving apprenticeship (45 percent).
In Germany, there is a clear indication that Europe needs to nurture and foster its current and potential entrepreneurs: Eighty-two percent of Germany-based respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to fostering such collaboration are supporting the development of incubators (58 percent), stimulating joint innovation (55 percent), and supporting the development of local technology clusters (55 percent).
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GERMANY The level of confidence expressed by business leaders in Germany is above the EU average (60 percent), with 68 percent of German leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are highly positive about the EU’s ability to compete, with 85 percent of respondentsindicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent) and 77 percent stating their confidence that Europe’s international competitiveness will at least remain at this level in the next three years. Just over half ofGermany-based respondents are confident that Europe’s international competitiveness will increase. The country’s economic performance, is expected to register 1.4 percent GDP growth in 2014, and a significant increase in investment and exports is projected. Challenges remain in terms of competitiveness at a European level.
Three keys to addressing the widening EU competitive gap: Executives in Germany (51 percent) and Spain (47 percent) cited adoption of new technologies to drive productivity as the top-priority initiative to improve EU competitiveness in the next three years. Next in importance for German-based executives are better education and training of the workforce (48 percent) and innovation resulting in the creation of new products and services (46 percent). Other notable initiatives included smarter regulation (42 percent) and cheaper energy resources (29 percent).
Regulation continues to be an on-going challenge, as 49 percent indicated excessive regulation is impeding the development of digital technologies in the EU. Nevertheless, there is a high degree of trust among the German business community towards EU policy on digital, as 75 percent are confident that the EU has the right level of actions in place to enable digital transformation (considerably above EU average of 63 percent).
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Digital disruption: a catalyst for EU growth and competitiveness: The majority of UK business leadersbelieve digital technologies will play an important or critical role in boosting EU competitiveness (97 percent, slightly above the EU average), EU economic growth (95 percent, slightly above the EU average), and EU job creation (80 percent, slightly below the EU average). UK businesseshave reached a tipping point in their digital transformation, as 59 percent of UK leaders believe digital will result in major change or complete transformation of business models in their industry in next 12 months and 82 percent of UK executives (above the EU average of 63 percent) are concerned they will lose customers to competitors if they do not embrace technology in that timeframe. Yet, UK companies are not fully capitalizing on the promise of digital, as major investments to date have been primarily on driving efficiencies (74 percent) instead of making their products and services digital (36 percent)—whereas European counterparts on average are capitalizing more on digital by investing 60 percent and 40 percent, respectively.
Despite the enthusiasm, UK business leaders fear more than other EU business leaders that the EU will struggle to compete with other major economies in digital adoption: Forty-eight percent think Europe is ahead of China in the development and use of digital today and 57 percent believe China will overtake the EU within the next three years. Additionally, 66 percent believe Europe lags the US today and 65 percent expect this to still be the case in three years.
Only 48 percent of UK leaders believe Europe has enough skilled workers in digital and 48 percent plan to increase the number of recruits outside Europe to find the digital skills needed. When asked what initiative should be taken at the EU level to help address upskilling/retraining of existing workers, UK executives think priority actions should be to promote reskilling/retraining programs for older age groups (63 percent), use technology to enable lifelong training and development of skills (62 percent), and invest in and promote digital learning and training (54 percent). To develop the level of skills of graduates, UK businesses think EU-level initiatives should focus on developing educational programs targeted at the success of digital (51 percent), increase STEM graduates (49 percent), and promote vocational training/improve apprenticeship (49 percent).
There is a clear indication that Europe needs to nurture current and potential entrepreneurs, as 89 percent of UK respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to fostering such collaboration are stimulating joint innovation (62 percent), supporting venture capital development (54 percent), and supporting the development of local technology clusters (49 percent).
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UK The level of confidence expressed by business leaders in the UK is the highest in the survey, with 75 percent optimistic about the economic growth prospects of the EU in the next three years. Despite this, they are only moderately positive about the EU’s ability to compete, with just 60 percent of respondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent). While 77 percent of UK-based respondents believe the EU will be able to at least maintain this level of competitiveness in the next three years, just under half are confident in Europe’s ability to increase international competitiveness. The country’s economic performance, is expected to experience a 2.7 percent GDP growth in 201419. Yet significant challenges remain in terms of competitiveness improvement.
Three keys to addressing the widening EU competitive gap: Smarter regulations are the most important initiative for the UK (42 percent) and France (71 percent), and also is among the top three in Belgium and Italy.
The second-most important initiative for UK (40 percent), French (45 percent) and Belgian (39 percent) business leaders is access to less-expensive and more-flexible labour resources. Access to cheaper energy resources is the third-most important initiative for the UK (34 percent), Spanish (39 percent), and Italian (37 percent) executives. Other notable initiatives for UK-based business leaders include easier access to credit and financing (32 percent) andbetter education and training of the workforce (29 percent).
Regulation continues to be an on-going challenge, as 55 percent indicated excessive regulation is impeding the development of digital technologies in the EU. Moreover, there is a moderate degree of trust among UK business community towards EU policy on digital, as only 57 percent are confident the EU has the right level of actions in place to enable digital transformation (below the EU average of 63 percent).
19 AEIU data, 2014
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Digital disruption: a catalyst for EU growth and competitiveness: A majority of French business leaders believe digital technologies will play an important or critical role in boosting EU competitiveness (97 percent, slightly above the EU average), EU economic growth (94 percent, slightly above the EU average) and EU job creation (75 percent, slightly below the EU average). French businesses seem to see digital as less of a burning platform, as only 52 percent of French leaders believe digital will result in major change or complete transformation of business models in their industry in next 12 months and only 46 percent of respondents were concerned they could lose their customers (businesses and customers) to other providers if their company does not embrace digital transformation in the next 12 months. Yet French companies are capitalizing more than other countries in Europe on the full potential of digital, as investments to date have been equally in driving efficiencies (51 percent) and making their products and services digital (49 percent)—compared with 60 percent and 40 percent, respectively, at the European level.
Reinforcing their lack of enthusiasm, French business leaders fear more than European counterparts that the EU will struggle to compete with other major economies in digital adoption. While 57 percent think Europe is ahead of China in the development and use of digital today, 48 percent believe China will overtake the EU within the next three years. Additionally, 48 percent believe Europe lags the US today, and 62 percent expect this to still be the case in three years.
Nevertheless, French leaders are slightly more positive about digital skills, as 69 percent of French leaders consider Europe has enough skilled workers in digital and only 49 percent plan to increase the number of recruits outside Europe to find the digital skills needed. When asked what initiative should be taken at EU level to help address the upskilling/retraining of existing workers, French executives most frequently cited using technology to enable lifelong training and development of skills (57 percent), developingentrepreneurial skills (52 percent), and developing workers’ mobility inside Europe (51 percent). To develop the level of skills of graduates, French businesses think EU-level initiatives should focus on developing entrepreneurial skills (55 percent), developing workers mobility inside Europe (51 percent), and promoting direct involvement of businesses in tertiary educational system (45 percent).
France-based executives also believe in nurturing current and potential entrepreneurs: Eighty-nine percent of France-based respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to fostering such collaboration are supporting the development of local technology clusters (75 percent), supporting the development of incubators (63 percent), and stimulating joint innovation (63 percent).
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FRANCE The level of confidence expressed by business leadersin France is well below the EU average (60 percent), with just 38 percent of French leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are not very positive about the EU’s ability to compete, with only 29 percent of France-based respondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent). Looking forward, only 32 percent of France-based respondents believe that Europe’s international competitiveness will increase, while 66 percent believe that Europe’s international competitiveness will at the least remain at the current level in the next three years. The country’s economic performance is expected to grow by 0.8 percent and slow improvements in investment and productivity are projected. Despite the moderate recovery, significant challenges remain in terms of competitiveness at the European level.
Three keys to addressing the widening EU competitive gap: French business leaders believe that the top initiatives to improve EU competitiveness in the next three years are smarter regulation (71 percent), innovation resulting in the creation of new products and services (45 percent), and less-expensive and more-flexible labour resources (45 percent). Like the UK, easier access to credit and financing (32 percent) and better education and training of the workforce (28 percent) are also important initiatives for France.
Regulation continues to be an on-going challenge, as a slight majority of French executives indicate lack of adequate European policies due to fragmented landscape and excessive regulation are impeding the development of digital tech-nologies in the EU. Moreover, there is a low degree of trust among the French business community towards the EU policy on digital, as only 49 percent are confident the EU has the right level of actions in place to enable digital transformation (considerably below the EU average of 64 percent).
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Digital disruption: a catalyst for EU growth and competitiveness: Like their German-based counterparts, the majority of Italian business leaders believe digital technologies will play an important or critical role in boosting EU competitiveness (98 percent, slightly above the EU average of 96 percent). In addition they believe digital technologies will play an important or critical role in boosting EU economic growth (95 percent, slightly above the EU average) and EU job creation (94 percent, well above the EU average). Digital is a burning platform for Italian business leaders, 77 percent of whom expect digital technologies to impact business models in their industry in the industry in the next 12 months. Italy-based executives are the most concerned about losing customers if their company does not embrace digital transformation in the next 12 months (77 percent, compared with an average of 63 percent across the EU).
Considering how concerned their executives are about potential loss of customers and the impact they are predicting on business models, it is surprising that Italian companies are not fully capitalizing on the promise of digital. Major investments to date have been primarily on driving efficiencies (60 percent) instead of making their products and services digital (40 percent) which equals the EU average (60 percent and 40 percent, respectively).
Italian business leaders are somewhat concerned that the EU will struggle to compete with other major economies in digital adoption. While 45 percent think Europe is ahead of China in the development and use of digital today, 48 percent believe China will overtake the EU within the next three years. Additionally, 71 percent believe Europe lags the US today (10 percentage points higher than the EU average), and 51 percent expect this to still be the case in three years. Italian executives are not optimistic about the position of Europe versus China and are clearly concerned about the US regarding development and implementation of digital technologies in next three years.
Italian leaders believe Europe has enough skilled workers in digital (74 percent, versus the 67 percent EU average). Just over half of respondents plan to increase the number of recruits outside Europe to find the digital skills needed. When asked what initiative should be taken at EU level to help address the up-skilling/retraining of existing workers, Italian executives most often indicated promoting direct involvement of businesses in the professional educational system (58 percent), promoting reskilling/retraining programs for older age groups (55 percent), and developing entrepreneurial skills (52 percent). To develop the level of skills of graduates, Italian businesses think EU-level initiatives should focus on developing educational programs targeted at the success of digital (54 percent), developing entrepreneurial skills (48 percent), and invest in and promoting digital learning and training (46 percent).
Eighty-six percent of Italian respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to fostering such collaboration are the support of collaborative initiatives via universities and education (63 percent), stimulating joint innovation (60 percent), and supporting the development of local technology clusters and incubators (48 percent).
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ITALY The level of confidence expressed by business leaders in Italy is slightly above the EU average of 60 percent, with 62 percent of Italian leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are moderately positive about the EU’s ability to compete, with 66 percent ofrespondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent) and 80 percent stating their confidence thatEurope’s international competitiveness will at least remain at this level in the next three years (55 percent are confident that Europe’s international competitiveness will increase). The country’s economic performance is expected to register 0.5 percent GDP growth in 2014 and a significant increase in investment and exports is projected. Challenges remain in terms of competitiveness at the European level.
Three keys to addressing the widening EU competitive gap: Italian business leaders believe that the top initiatives to improve EU competitiveness in the next three years are easier access to credit and finance (49 percent), smarter regulation (43 percent), and cheaper energy resources (37 percent). Other notable initiatives included innovation creating new products and services (32 percent) and less-expensive and more-flexible labour resources (29 percent).
Lack of adequate European policies due to the fragmented landscape continues to be an ongoing challenge for 60 percent of Italy-based respondents. The same is true of excessive regulation, which was cited by just over half of respondents as impeding the development of digital technologies in the EU. There is the highest degree of trust amongst the Italian business community towards EU policy on digital, with 79 percent of respondents confident the EU has the right level of actions in place to enable digital transformation (considerably above the EU average of 63 percent).
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Digital disruption: a catalyst for EU growth and competitiveness: Almost all Spanish business leaders believe digital technologies will play an important or critical role in boosting EU competitiveness (97 percent, slightly above the EU average of 96 percent), EU economic growth (99 percent, higher than the EU average of 93 percent) and EU job creation (87 percent, slightly above the EU average of 83 percent). Spanish business leaders do see digital as a burning platform, with 71 percent of Spanish businesses expecting digital technologies to impact business models in the industry in the next 12 months.
While an average 63 percent of EU executives fear losing customers if their company does not embrace digital transformation in the next 12 months, this concern is significantly higher in Spain, with 76 percent indicating this as a viable threat to their organisation’s growth. Spanish companies run the risk of missing out on the upside of embracing digital as a driver for growth and are not fully capitalizing on the promise of digital.
While an average of 60 percent of EU executives said they intend to make their processes more digital over the next three years, only 53 percent of Spain-based businesses will do the same. On the other hand, they are moderately ahead of their peers when it comes to digitizing their products and services, with 47 percent of them saying this is where they will focus their investment over the next three years (compared with the EU average of 40 percent).
Spanish business leaders are concerned that the EU will struggle to compete with other major economies in digital adoption. While 48 percent of Spanish business leaders think Europe is currently ahead of China in the development and use of digital, 52 percent of them believe China will overtake the EU within the next three years. Additionally, 77 percent believe that Europe lags the US today, compared with the EU average of 61 percent, and 64 percent expect this to still be the case in three years. Spanish executives are by far the least optimistic about the position of Europe vs. China and the US regarding the development and implementation of digital technologies in next three years, with just 4 percent believing the EU will be ahead of the US and 19 percent believing the EU will be ahead of China in three years.
Belgian (76 percent), Spanish (75 percent), and Italian (74 percent) business leaders appear more confident that Europe has enough skilled workers in digital (compared with the EU average of 67 percent), with only 40 percent of Spanish executives planning to increase the number of recruits outside Europe to find the digital skills needed (compared with the EU average of 52 percent). When asked what initiative should be taken at EU level to help address the up-skilling/retraining of existing workers, Spanish executives most frequently identified using technology to enable lifelong training and development of skills (68 percent), investing in and promoting digital learning and training (53 percent), and promoting direct involvement of businesses in the professional educational system (49 percent). To develop the level of skills of graduates, Spanish businesses think EU-level initiatives should focus on developing educational programs targeted at the success of digital (60 percent), investing in and promoting digital learning and training (51 percent), and developing entrepreneurial skills (45 percent).
Ninety-two percent of Spanish respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to boosting such collaboration are stimulating joint innovation (69 percent), supporting collaborativeinitiatives via universities and education (62 percent), and supporting the development of local technology clusters and incubators (48 percent).
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SPAIN The level of confidence expressed by business leaders in Spain is above the EU average (60 percent), with 65 percent of Spanish leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are highly positive about the EU’s ability to compete, with 57 percent of respondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent) and 83 percent stating their confidence that Europe’s international competitiveness will at least remain at the current level in the next three years (52 percent are confident that Europe’s international competitiveness will increase). The country’s economic performance is expected to register 0.7 percent GDP growth in 2014, and a significant increase in investment and exports is forecast. Challenges remain in terms of competitiveness at the European level.
Three keys to addressing the widening EU competitive gap: Spanish business leaders believe the top initiatives to improve EU competitiveness in the next three years are adoption of new technologies to drive productivity (47 percent), innovation creating new products and services (45 percent), and cheaper energy resources (39 percent). Spanish executives would also like to see smarter regulation (34 percent) and better education and training of the workforce in combination with less-expensive and more-flexible labour resources (32 percent).
Lack of adequate European policies due to the fragmented landscape is the biggest obstacle to competitiveness for 56 percent of Spain-based respondents, while 51 percent of them cited lack of technology clusters to drive innovation as an issue that must be urgently addressed. In addition, excessive regulation continues to be an on-going challenge according to 39 percent of respondents, who felt that excessive regulation and insufficient digital infrastructure are impeding the development of digital technologies in the EU. The Spanish business community has the lowest level of trust when it comes to the EU’s policy on digital, with only 43 percent of them confident that the EU has the right level of actions in place to enable digital transformation (dramatically below the EU average of 63 percent).
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Digital disruption: a catalyst for EU growth and competitiveness: Belgian business leaders are less convinced that digital technologies will play an important or critical role in boosting EU competitiveness (88 percent, significantly below the EU average of 96 percent), EU economic growth (84 percent, well below the EU average of 93 percent) and EU job creation (80 percent, slightly below the EU average). While an average of 62 percent of EU executives sees digital as a burning platform, just 49 percent of Belgian business leaders expect digital technologies to impact business models in the industry in next 12 months.
They are also less concerned (53 percent) that they will lose customers if their company does not embrace digital transformation in the next 12 months (compared with the EU average of 63 percent). Belgian companies run the risk of not fully capitalizing on digital’s promise. While 63 percent are intent on investing in the digitization of their processes in the next three years, only 37 percent will invest in making their products and services more digital, and will therefore likely miss out on critical productivity and innovation stimulation required to halt and reduce the competitive gap with their international peers.
Only 43 percent of Belgian business leaders believe Europe is ahead of China in the development and use of digital today, while 65 percent believe China will overtake theEU within the next three years. Additionally, 63 percent believe Europe lags the US today, and 57 percent expect this to still be the case in three years.
Belgian (76 percent), Spanish (75 percent), and Italian (74 percent) business leaders appear more confident that Europe has enough skilled workers in digital (compared with the EU average of 67 percent), with only 43 percent of Belgian executives planning to increase the number of recruits outside Europe to find the digital skills needed (compared with the EU average of 52 percent). When asked what initiative should be taken at EU level to help address the up-skilling/retraining of existing workers, Belgian executives most often cited using technology to enable lifelong training and development of skills (57 percent), developing workers’ mobility inside Europe (53 percent), promoting direct involvement of businesses in the professional educational system (51 percent), and investing in and promoting digital learning and training (51 percent).
To develop the level of skills of graduates, Belgian businesses think EU-level initiatives should focus on and promote the direct involvement of businesses in the tertiary educational system (55 percent), development of entrepreneurial skills (49 percent), and development of workers’ mobility inside Europe (47 percent).
Belgian executives were slightly less likely than their EU peers (84 percent versus 87 percent) to believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions Belgian business leaders see as vital to boosting such collaboration are stimulating joint innovation (65 percent), supporting collaborative initiatives via universities and education (57 percent), and supporting the development of local technology clusters (57 percent). Supporting the development of incubators and venture capital development are also priority actions for 43 percent of Belgium-based respondents.
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BELGIUM The level of confidence expressed by business leaders in Belgium is well below the EU average (60 percent), with only 43 percent of Belgian leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are not positive about the EU’s ability to compete, with 51 percent of respondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent) and 56 percent stating their confidence that Europe’s international competitiveness will at least remain at the current level in the next three years (compared with the EU average of 74 percent). Only 29 percent are confident that Europe’s international competitiveness will increase. Challenges remain in terms of competitiveness at a European level.
Three keys to addressing the widening EU competitive gap: Just under half of Belgian business leaders believe the best way to improve EU competitiveness in the next three years is innovation through the creation of new products and services. They also cited smarter regulation (39 percent), cheaper energy resources (39 percent), and less-expensive and more-flexible labour (39 percent) as critical initiatives to enable greater competitiveness, as well as better education and training of the workforce (31 percent) and cheaper raw materials (27 percent).
For 63 percent of Belgian business leaders, the lack of adequate European policies due to the fragmented landscape is the biggest obstacle to the adoption of digital. Excessive regulation is also an on-going challenge, as 43 percent indicated that it is impeding the development of digital technologies in the EU. Next to Spain, the Belgian business community has the lowest degree of trust amongst their peers regarding the EU’s leadership on digital transformation, with just 47 percent of respondents (compared with the EU average of 63 percent) stating they are confident the EU has the right level of actions in place to enable digital transformation.
65
Total Belgium France Germany Italy Spain UK Other EU countries
1. Compared with last year, how confident are you about Europe’s economic growth prospects in 2014?
Very optimistic: much better than 2013 8% 6% 8% 12% 9% 1% 11% 10%
Optimistic: better than 2013 45% 33% 23% 51% 54% 51% 57% 43%
Neutral: about the same as 2013 37% 39% 55% 35% 23% 44% 29% 36%
Pessimistic: worse than 2013 8% 18% 12% 2% 11% 3% 2% 10%
Very pessimistic: much worse than 2013 2% 4% 2% 3% 1% 2% 2%
2. How confident are you about Europe’s economic growth prospects in the next three years?
Very optimistic 7% 2% 3% 5% 9% 3% 9% 12%
Optimistic 53% 41% 35% 63% 53% 62% 66% 49%
Neutral 31% 37% 43% 31% 31% 29% 22% 30%
Pessimistic 6% 16% 17% 2% 3% 5% 2% 6%
Very pessimistic 3% 4% 2% 5% 1% 2% 4%
3. What best reflects your views on Europe’s international competitiveness?
Europe is competitive 61% 51% 29% 85% 66% 57% 60% 69%
Europe is not competitive 39% 49% 71% 15% 34% 43% 40% 31%
4. Based on the current level of actions by businesses and policy makers, how do you expect Europe’s international competitiveness to evolve in the next 3 years? Please select what best reflects your views.
Europe’s international competitiveness 47% 29% 32% 52% 55% 41% 46% 58% will increase in the next 3 years
Europe’s international competitiveness 26% 44% 34% 23% 20% 17% 23% 27% will decrease in the next 3 years
Europe’s international competitiveness 27% 27% 34% 25% 25% 42% 31% 14% will remain the same in the next 3 years
5. What do you believe would most improve the competitiveness of Europe in the next 3 years? – Ranked in Top 3
Smarter regulation 41% 39% 71% 42% 43% 34% 42% 30%
Innovation creating new products 40% 45% 45% 46% 32% 45% 28% 40% and services
Adoption of new technologies to 35% 18% 26% 51% 25% 47% 28% 41% drive productivity
Easier access to credit and financing 34% 25% 32% 28% 49% 51% 32% 26%
Cheaper energy resources 33% 39% 23% 29% 37% 39% 34% 31%
Better education and training of 33% 31% 28% 48% 23% 32% 29% 35% the workforce
Less expensive and more flexible 31% 39% 45% 17% 29% 32% 40% 25% labour resources
Cheaper raw materials 20% 27% 11% 11% 17% 12% 26% 30%
Enhanced digital infrastructure 17% 14% 11% 15% 26% 5% 26% 20% (broadband, wireless)
Improved physical infrastructure 15% 22% 9% 14% 18% 3% 15% 22% (roads, ports, water, electricity)
ACCENTURE EUROPEAN BUSINESS SUMMIT SURVEY 2014
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RESEARCH RESULTS BY COUNTRY
67
Total Belgium France Germany Italy Spain UK Other EU countries
12. To what extent do you expect the continued evolution of digital technologies to impact business models in your industry over the next 12 months
Complete transformation 10% 6% 6% 6% 17% 9% 5% 16%
Major change 52% 43% 46% 35% 60% 62% 54% 56%
Minor change 34% 45% 43% 51% 23% 23% 42% 25%
No change 4% 6% 5% 8% 5% 3%
13. Who do you expect to adopt digital technologies first in Europe?
Consumers/households will adopt faster 54% 55% 68% 54% 46% 45% 65% 51% digital technologies than businesses
Businesses will adopt faster digital 46% 45% 32% 46% 54% 55% 35% 49% technologies than consumers/households
14a. How does Europe currently compare with China regarding the development and implementation of digital technologies?
Europe is/will be ahead of China 51% 43% 57% 63% 45% 48% 48% 52%
Europe is/will be behind China 38% 53% 29% 23% 42% 36% 45% 40%
Europe is/will be at level with China 11% 4% 14% 14% 14% 16% 8% 8%
14b. How do you think Europe will compare with China regarding the development and implementation of digital technologies in 3 years?
Europe is/will be ahead of China 30% 16% 32% 29% 29% 19% 23% 46%
Europe is/will be behind China 50% 65% 48% 48% 48% 52% 57% 42%
Europe is/will be at level with China 20% 20% 20% 23% 23% 29% 20% 13%
14c. How does Europe currently compare with the US regarding the development and implementation of digital technologies? Europe is/will be ahead of the US 22% 10% 11% 31% 15% 6% 25% 38%
Europe is/will be behind the US 61% 63% 68% 49% 71% 77% 66% 48%
Europe is/will be at level with the US 17% 27% 22% 20% 14% 17% 9% 14%
14d. How do you think Europe will compare with the US regarding the development and implementation of digital technologies in three years?
Europe is/will be ahead of the US 24% 14% 11% 45% 32% 4% 20% 35%
Europe is/will be behind the US 53% 57% 62% 35% 51% 64% 65% 46%
Europe is/will be at level with the US 23% 29% 28% 20% 17% 32% 15% 19%
15. Are you aware of the Digital Agenda for Europe?
You are aware of it and know the objectives 20% 12% 8% 23% 32% 14% 22% 23% and content
You are aware of it but do not really know 45% 33% 52% 48% 42% 44% 38% 51% the objectives and content
You are not aware of it 35% 55% 40% 29% 26% 42% 40% 26%
66
Total Belgium France Germany Italy Spain UK Other EU countries
6. What best describes your definition of “digital”?
A major transformation in the way companies 37% 29% 51% 37% 39% 50% 31% 26% make business impacting both efficiency processes and growth opportunities
New business models that companies need 24% 16% 18% 20% 26% 16% 28% 35% to develop in order to continue to grow
A group of new technologies that will help 35% 39% 28% 35% 35% 34% 39% 34% businesses be more efficient
I do not understand what the concept of 4% 16% 3% 8% 2% 4% ‘digital’ really covers
7. How important will digital technologies be to boost in the next three years? - % answering ‘Critical’ or ‘Important’
Europe’s competitiveness 96% 88% 97% 98% 98% 97% 97% 94%
European economic growth 93% 84% 94% 92% 95% 99% 95% 90%
Job creation in Europe 83% 80% 75% 85% 94% 87% 80% 80%
8. In which industries do you expect digital technologies to have the highest impact on business performance?
In manufacturing industries 36% 35% 25% 35% 35% 27% 43% 44%
In services 64% 65% 75% 65% 65% 73% 57% 56%
9. Which of the following best describes the primary impact digital technologies will have on Europe’s competitiveness in your industry?
Digital technologies will make processes 54% 41% 28% 58% 62% 49% 58% 66% more efficient and reduce operating costs
Digital technologies will create substantial 46% 59% 72% 42% 38% 51% 42% 34% new growth opportunities (e.g., new products and services, new distribution)
10. Where will your company primarily focus its investments in digital in the next 3 years?
To make your processes more digital 60% 63% 51% 62% 60% 53% 74% 59%
To make your products and services 40% 37% 49% 38% 40% 47% 26% 41% more digital
11. How concerned are you that your customers (businesses and/or consumers) may change providers if your company does not embrace the digital transformation in the next 12 months?
Very concerned 15% 12% 3% 6% 22% 27% 8% 19%
Somewhat concerned 48% 41% 43% 38% 52% 49% 74% 43%
Not very concerned 31% 43% 51% 42% 26% 17% 15% 30%
Not at all concerned 6% 4% 3% 14% 6% 3% 7%
69
Total Belgium France Germany Italy Spain UK Other EU countries
19. Do you consider that European digital players are best positioned to serve B2B or B2C markets?
B2B (other businesses) 64% 57% 58% 71% 63% 64% 51% 74%
B2C (consumers/households) 36% 43% 42% 29% 37% 36% 49% 26%
20. What best reflects your views regarding the main driving force of Europe’s digital competitiveness in the next three years?
Europe’s digital competitiveness will mainly 50% 45% 57% 40% 63% 34% 40% 61% rely on its technology startup companies in the next three years
Europe’s digital competitiveness will mainly 50% 55% 43% 60% 37% 66% 60% 39% rely on its large companies embracing digital technologies in the next three
21. How important is it for your business to have European providers (e.g. telecommunication, IT and technology providers) to support your digital transformation?
Critical 20% 14% 20% 15% 25% 38% 17% 15%
Important 61% 53% 55% 68% 63% 48% 66% 69%
Not very important 16% 31% 22% 14% 11% 13% 14% 12%
Not important at all 3% 2% 3% 3% 2% 1% 3% 4%
22. How important will be digital to address the following challenges in Europe in the next three years? Critical + Important
Skills challenges 94% 92% 92% 92% 95% 95% 95% 94%
Innovation challenges 91% 86% 92% 98% 89% 90% 95% 88%
Energy challenges 83% 80% 75% 82% 91% 81% 85% 84%
Challenges in collaboration between large 82% 73% 89% 78% 85% 86% 86% 80% businesses and entrepreneurs/SMEs
Access to finance 79% 71% 77% 71% 89% 83% 82% 80%
Challenges in public services quality 78% 73% 72% 82% 85% 78% 74% 80%
23. Do you consider that Europe has enough skilled workers (e.g. data scientists, engineers) to succeed in its digital transformation?
Yes 67% 76% 69% 49% 74% 75% 46% 74%
No 33% 24% 31% 51% 26% 25% 54% 26%
24. Do you plan to increase the number of recruits you are making outside Europe in order to find the skills required for the digital transformation of your business in the next three years?
Yes 52% 43% 49% 65% 52% 40% 48% 62%
No 48% 57% 51% 35% 48% 60% 52% 38%
68
Total Belgium France Germany Italy Spain UK Other EU countries
16. How confident are you that Europe has the right level of actions in place to enable its digital transformation?
Very optimistic 8% 2% 3% 9% 14% 3% 5% 16%
Optimistic 55% 45% 46% 66% 65% 40% 52% 62%
Pessimistic 34% 49% 46% 25% 18% 52% 38% 20%
Very pessimistic 3% 4% 5% 3% 5% 5% 2%
17. What are the main challenges to the development of digital technologies in Europe? Select the three most important challenges – Ranked in Top 3
Excessive regulation 46% 43% 52% 49% 52% 39% 55% 38%
Lack of adequate European policies due 46% 63% 58% 37% 60% 56% 32% 30% to fragmented landscape
Lack of technology clusters (i.e. equivalent 39% 41% 49% 42% 31% 51% 31% 33% to the Silicon Valley in the US)
Data security issues 38% 31% 37% 49% 34% 25% 40% 43%
Insufficient digital infrastructure 35% 29% 23% 32% 51% 39% 42% 30% (e.g., high speed broadband)
Data privacy issues 33% 14% 37% 46% 15% 23% 40% 42%
Insufficient competitiveness of European 33% 41% 23% 26% 35% 30% 32% 38% players (e.g., software and hardware providers and suppliers)
Lack of STEM skills (Science, Technology, 27% 31% 15% 18% 22% 34% 28% 36% Engineering and Mathematics)
You do not see any challenge to the 1% 2% 2% 1% 3% development of digital technologies in Europe
18. What are Europe’s most important strengths that will help it improve its competitiveness in digital? Select the three most important assets – Ranked in Top 3
European companies with 49% 51% 58% 35% 49% 58% 49% 45% international presence
Strong innovation capabilities 47% 35% 48% 49% 54% 53% 35% 50%
Highly reputed educational system 38% 39% 45% 45% 29% 34% 38% 36%
Thriving entrepreneurship 35% 27% 38% 48% 35% 22% 40% 33%
Strong local demand – B2B markets 34% 31% 22% 40% 29% 30% 43% 38%
Strong local demand – B2C markets 33% 31% 43% 23% 29% 40% 43% 26% (i.e. sophisticated consumers, purchasing power)
Stable and reliable regulation 31% 31% 18% 34% 31% 30% 37% 32% (e.g., IP protection)
Ambitious European policies to 29% 24% 28% 22% 34% 32% 14% 38% develop digital
None - you do see any strength that will 2% 10% 2% 3% 1% help Europe to improve its competitiveness in digital
71
Total Belgium France Germany Italy Spain UK Other EU countries
28. Do you expect digital technologies to accelerate the development of external collaboration (e.g., crowdsourcing, open innovation) in the next three years?
Yes 85% 71% 85% 86% 89% 90% 89% 85%
No 15% 29% 15% 14% 11% 10% 11% 15%
29. How important are the digital technologies (connection of renewable energy to efficient smart grid, smart metering) to address the energy challenges Europe is facing? % answering ‘Critical’ or ‘Important’
Access to competitive energy 93% 86% 85% 97% 100% 95% 95% 94%
Energy efficiency 92% 88% 88% 98% 95% 95% 94% 90%
30. What priority actions should be taken at European level to boost the adoption of digital technologies to address energy challenges in Europe? - Ranked in Top 3
Promote energy efficiency 73% 71% 72% 80% 69% 82% 83% 62%
Support and invest in Smart Grids 61% 57% 57% 62% 66% 69% 66% 55%
Support investment in renewables 60% 73% 49% 52% 69% 47% 62% 69%
Support and invest in storage technologies 53% 39% 66% 68% 38% 51% 42% 59% (e.g., hydrogen)
Support the development of new 52% 61% 55% 38% 57% 52% 48% 55% transportation modes (e.g., Electric Vehicles)
31. Do you consider that digital technologies will improve the business access to finance?
Will improve access to corporate banking 69% 82% 74% 55% 80% 64% 63% 68%
Will improve access to capital markets 67% 65% 51% 51% 71% 65% 72% 82%
Will improve access to retail banking 65% 75% 68% 62% 71% 62% 58% 65%
Will improve access to venture capital 61% 65% 45% 54% 54% 56% 72% 74%
32. What priority action should be taken at European level to boost the usage of digital technologies to address business financing challenges? - Top priority
Facilitate the development of venture 41% 22% 42% 52% 35% 31% 48% 50% capital funding for digital businesses
Develop digital banking for SMEs 35% 49% 31% 29% 40% 30% 34% 34%
Develop adequate regulation for 24% 29% 28% 18% 25% 39% 18% 16% crowdfunding
33. How confident are you that public services in Europe will be able to leverage digital technologies to improve the quality of service to citizens and businesses in the next three years?
Very optimistic 6% 4% 5% 8% 5% 5% 2% 11%
Optimistic 62% 67% 49% 61% 55% 66% 61% 69%
Pessimistic 29% 25% 42% 31% 35% 26% 34% 18%
Very pessimistic
70
Total Belgium France Germany Italy Spain UK Other EU countries
25. How important are entrepreneurial skills and culture to succeed in the digital economy?
Critical 35% 24% 38% 34% 38% 64% 35% 20%
Important 59% 63% 55% 60% 57% 35% 65% 70%
Not very important 5% 12% 6% 6% 3% 1% 8%
Not important at all 1% 2% 2% 2%
26. What priority actions should be taken at European level to develop the level of skills of graduates / first time workers to meet skills requirements for Europe’ digital transformation? – Ranked in Top 3
Develop educational programs targeted 49% 43% 40% 52% 54% 60% 51% 42% on the success of digital (e.g., training on technologies but also on new business)
Develop entrepreneurial skills 45% 49% 55% 40% 48% 45% 35% 44%
Promote direct involvement of businesses in 43% 55% 45% 40% 40% 44% 34% 43% tertiary educational system (e.g., definition of tertiary educational curricular)
Develop workers’ mobility inside Europe 42% 47% 51% 32% 43% 44% 40% 39% (e.g., improvement of language skills, better synergies between national employment)
Increase Science/Technology/Engineering 42% 37% 29% 57% 32% 23% 49% 54% and Maths graduates
Invest in and promote digital learning and 42% 29% 40% 34% 46% 51% 42% 43% training (e.g., MOOC: massive online open courses)
Promote vocational training/improve 39% 39% 40% 45% 37% 32% 49% 34% apprenticeship
27. What priority actions should be taken at European level to support the upskilling/retraining of existing workers to meet skills requirements for Europe’ digital transformation? – Ranked in Top 3
Use technology to enable lifelong learning 58% 57% 57% 58% 49% 68% 62% 57% and development of skills
Promote re-skilling/retraining programs for 51% 45% 48% 60% 55% 47% 63% 46% older age groups
Promote direct involvement of businesses 51% 51% 43% 52% 58% 49% 40% 57% in professional educational system (e.g., definition of professional education)
Invest in and promote digital learning 49% 51% 49% 51% 42% 53% 54% 47% and training (e.g., MOOC: massive online open courses)
Develop entrepreneurial skills 45% 43% 52% 34% 52% 43% 42% 47%
Develop workers’ mobility inside Europe 45% 53% 51% 45% 43% 40% 40% 46% (e.g., improvement of language skills, better synergies between national employment)
73
xxi BUSINESSEUROPE statement to the Spring European Council on 20-21 March 2014 http://www.businesseurope.eu/content/default.asp?PageID=568&DocID=32817
xxii Accenture, “Digitizing the Value Chain for High Performance”, 2013. See: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Digitizing-the-Value-Chainfor-High-Performance.pdf
xxiii http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Digitizing-the-Value-Chain-for-High-Performance.pdf
xxiv Accenture, PCO Innovation news release, October 2013 http://newsroom.accenture.com/news/accenture-to-acquire-leading-product-lifecycle-management-company-pco-innovation-to-help-clients-take-new-products-to-market-faster-and-more-efficiently.htm
xxv Accenture, Technology that matters, Harnessing the technology wave in banking, 2013
xxvi http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Builds-Business-Intelligence-Solution-French-Bank.pdf
xxvii Financial Times, The rise of digital bank, October 2013, http://www.ft.com/intl/cms/s/0/e2bf1534-3ce3-11e3-a8c4-00144feab7de.html#axzz2mILE2mQi
xxviii Accenture, “Technology that matters: Harnessing the technology wave in banking,” 2013. See: http://www.accenture.com/microsites/bankingtechnologyfutures/Pages/index.aspx
xxix Accenture, Everyday Bank, 2013 (Data sources from Tower Group, EMFA)
xxx Accenture, “Technology that matters: Harnessing the technology wave in banking,” 2013. See: http://www.accenture.com/microsites/bankingtechnologyfutures/Pages/index.aspx
xxxi IEA, World Energy Outlook, 2013
xxxii IEA international Energy Agency, WEO 2013
xxxiii GTM Global Smart Grid Technologies and growth markets 2013-2020
xxxiv Accenture, Smart Metering potential, 2013, (results from Accenture utilities executive survey
xxxv Accenture, Delivering Public Service for the future, October 2012
xxxvi Accenture, Digital Government: Pathways to Delivering Public Services for the Future, 2014. See: http://www.accenture.com/us-en/Pages/insight-digital-governmentpathways-delivering-public-services-future.aspx
xxxvii UK Cabinet Office, “Digital Efficiency Report,” Nov 2012. See https://www.gov.uk/government/publications/digital-efficiency-report/digital-efficiency-report
xxxviii See: http://www.portaldaempresa.pt/cve/pt
xxxix Accenture, Delivering Public Service for the future, October 2012
xli Accenture, “Achieving Digital Excellence in Public Service,” 2013. See: http://www.accenture.com/us-en/Pages/insight-achieving-digital-excellence-public-servicesummary.aspx
xlii Accenture Risk Management Research in Healthcare and Life Sciences. See: http://www.accenture.com/us-en/Pages/insight-global-risk-management-study-2013-era-greater-uncertainty.aspx
xliii Accenture, EIH, Boosting European growth with Healthcare, Topics for European symposium, October 2013
xliv Accenture Risk Management Research in Healthcare and Life Sciences. See: http://www.accenture.com/us-en/Pages/insight-global-risk-management-study-2013-era-greater-uncertainty.aspx
xlv Accenture client experience
72
i European Commission, Economic Forecast Winter 2014 http://ec.europa.eu/economy_finance/publications/european_economy/2014/pdf/ee2_en.pdf
ii European Commission Economic Forecast, Autumn 2013 http://ec.europa.eu/economy_finance/publications/european_economy/2013/pdf/ee7_en.pdf
iii http://www.imf.org/external/pubs/ft/weo/2014/update/01/pdf/0114.pdf
iv EU Commission. See http://horizon2020projects.com/policy-research/eu-rd-investment-scoreboard-published/
v Conference Board, 2014 Productivity Brief. See http://www.conference-board.org/data/economydatabase/
vi http://ec.europa.eu/enterprise/policies/innovation/glossary/index_en.htm
vii National Science Foundation, “Science and Engineering Indicators 2014.” See: http://www.nsf.gov/statistics/seind14/
viii European Commission, “Economic Forecast”, February 2014. See: http://ec.europa.eu/economy_finance/eu/forecasts/2014_winter_forecast_en.htm. China data: Conference Board Total Economy Database, 2013. See: https://www.conference-board.org/pdf_free/economics/TED3.pdf
ix Barack Obama, “State of the Union Address 2014.” See: http://www.washingtonpost.com/politics/full-text-of-obamas-2014-state-of-the-union-address/2014/01/28/e0c93358-887f-11e3-a5bd-844629433ba3_story.html
x Innovation Union Scoreboard 2014, Executive Summary, p.5
xi National Science Foundation, “Science and Engineering Indicators 2014.”
xii 2014 Global R&D Funding Forecast, December 2013, Battelle and R&D Magazine www.rdmag.com page 3
xiii European Commission Digital Agenda Scoreboard 2013 http://ec.europa.eu/consumers/consumer_research/editions/docs/9th_edition_scoreboard_en.pdf And GSMA, “Mobile Economy Europe, 2013.” See: http://gsmamobileeconomyeurope.com/GSMA_Mobile%20Economy%20Europe_v9_WEB.pdf
xiv Eurostat data; The Consumer Conditions Scoreboard, 9th edition – July 2013, P.20.
xv EU Commission, “Digital Agenda for Europe Scoreboard.” See http://ec.europa.eu/digitalagenda/en/scoreboard
xvi Accenture, Major Italian Private Bank: Mobile Application for Financial Advisors. See: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Major-Italian-Private-Bank-MAFA.pdf
xvii Accenture, EIH, Boosting European growth with Healthcare, Topics for European Symposium, October 2013
xviii Accenture, Realising the Full Potential of Smart Metering, 2013 http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Smart-Metering-Report-Digitally-Enabled-Grid.pdf
xix Accenture client experience. See: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Builds-Business-Intelligence-Solution-French-Bank.pdf
xx OECD, “Innovation Scoreboard 2013.” See: http://www.oecd-ilibrary.org/science-andtechnology/oecd-science-technology-and-industry-scoreboard-2013_sti_scoreboard-2013-en
REFERENCES
74
xlvi Accenture estimates
xlvii Accenture, “Growth Strategies for a Digital World,” 2014. See: http://www.accenture.com/digitalstrategy
xlviii THE ECONOMIC IMPACT OF A EUROPEAN DIGITAL SINGLE MARKET FINAL REPORT, MARCH 2010, Copenhagen Economics, The European Policy Centre
xlix See: www.siliconrepublic.com February 2013
l European Commission, Eurostat, ttp://epp.eurostat.ec.europa.eu/statistics_explained/index.php?title=File:Graduates_from_tertiary_education,_by_field_of_education,_2010_(1).png&filetimestamp=20121001105919
li Accenture Institute for High Performance, Where will all the STEM talent come from, May 2012 http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Where-Will-All-the-STEM-Talent-Come-From-FINAL.pdf#zoom=50
lii European Council Conclusions, Brussels, 24 October 2013. See: http://www.consilium.europa.eu/uedocs/cms_data/docs/pressdata/en/ec/139197.pdf
liii “Old heads, New ideas,” 100thoughts HSBC. http://www. yourencore.com/about-yourencore/news/HSBC-100- Thoughts.pdf
liv Cf Startup ecosystem report, 2012 for a data based classification of clusters (“Startup Ecosystem Index”)
lv Accenture, Entrepreneurial Innovation report for G20 YEA Summit, 2013. See: http://www.accenture.com/g20yea
lvi Accenture, Entrepreneurial Innovation report for G20 YEA Summit, 2013. See: http://www.accenture.com/g20yea
lvii Massolution 2013, Crowdfunding Industry Report, http://research.crowdsourcing.org/2013cf-crowdfunding-industry-report.
lviii European Commission, COM (2014) 172 final.
lix Accenture, “New Businesses, New Competitors: Germany’s Top500 and the DigitalChallenge,” 2013. See: http://www.accenture.com/Microsites/wachstum/de-en/Pages/index.aspx
lx BMW. See Intelligent Solutions for Everyday Life on the Move” http://www.bmw.com/com/en/insights/corporation/bmwi/mobility_services.html
lxi Accenture Digital Government Pathways to Delivering Public Services to the Future,2014. See: http://nstore.accenture.com/acn_com/Accenture-Digital-Government-Pathways-to-Delivering-Public-Services-for-the-Future.pdf
lxii Ibid
lxiii EU Commission, “Digital Agenda”. See: http://ec.europa.eu/digital-agenda/en/scoreboard
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NotesThe Prestigious Venue of EBS: Egmont Palace, Brussels