Summer Travel Report 2018 · Summer Season, due to flexibility of travel arrangements & less sensitivity to price and location Trips including children will be mostly booked around

Summer Travel Report 2018

Takeaways

3 •

Every day, Criteo records 600TB of shopper data created by the 1.2B monthly active shoppers in our data pool.

On the travel side, this means that we can base our analysis on more than three Billion bookings per year across desktop, mobile sites and applications.

We have strict rules in terms of leveraging data: in order to protect the privacy of our clients, and for our data to reflect better the market, we only show data where we have at least 10 clients.

For more information regarding our analysis methodology, please refer to the end of this presentation.

How did we build up this report?

4 •

Criteo Travel in 8 takeaways

Europe shows the highest head & shoulders seasonality

Southern Europe summer bookings start as early as April

OTA continue to dominate in their ability to leverage the summer demand

Trips including children will be mostly booked around Christmas

Industry will most likely keep a high mobile share growth, boosted by summer

Regions with lower mobile share are catching up, especially in summer

OTAs capture most of the mobile bookings

Mobile is key to catching last minute high-yield bookings

SeasonalityFocusing on Europe & following OTAs path

6 •

South APAC has experienced the highest booking growth in 2017

Source : Criteo Data, Worldwide, 2016 & 2017. Online travel agencies and suppliers. Excludes comparators and applications.

Copyright Criteo.

Europe – North13%

Europe – Central & MEA29%

Europe – South 23%

America – North18%

America – South 23%

APAC – North19%

APAC – South67%

Global online booking growth, Q4 2017 vs. Q4 2016

7 •

13%

29%

23%

18%

23%19%

67%

15%

0%

10%

20%

30%

40%

50%

60%

70%

Europe - North Europe -

Central & MEA

Europe - South America - NorthAmerica - South APAC - North APAC - South Global

Global online booking growth, Q4 2017 vs. Q4 2016


Copyright Criteo.

South APAC has experienced the highest booking growth in 2017

8 •

2017 average <June/July/August> online bookings increase, compared to Q4 2016

Germany & UK remain the outliers of the European summer trend

Between 70% and 80%

Between 60% and 70%

Between 50% and 60%

Between 40% and 50%

Between 30% and 40%

Between 20% and 30%

Between 10% and 20%

Non disclosed data


Copyright Criteo.

9 •

United States

Russian Fed & Israel

Australia

South East Asia

Japan

Germany

Eastern Europe 79

Netherlands

United Kingdom

Swizterland

Iberia

Scandinavia 77

Italy

France

Belgium

South America


Copyright Criteo.

Germany & UK remain the outliers of the European summer trend

2017 average <June/July/August> online bookings increase, compared to Q4 2016

10 •Source : Criteo Data, Worldwide, 2016 & 2017. Online travel agencies and suppliers. Excludes comparators and applications.

Copyright Criteo.

Europe shows the highest head & shoulders seasonality

80

90

100

110

120

130

140

150

160

170

180

J F M A M J J A S O N D

Europe - North

Europe - Central & MEA

Europe - South

80

90

100

110

120

130

140

150

160

170

180


America - North

America - South

80

90

100

110

120

130

140

150

160

170

180


APAC - North

APAC - South

+31 Δ4

+33 Δ12+42 – Δ16

+41 Δ-4+56 Δ18

+42 Δ12

+39 Δ12

+ average index on JJA compared to Q4 2016Δ Difference between summer and yearly index

2017 monthly online bookings, indexed on Q4 2016


Copyright Criteo.

Southern Europe summer bookings start as early as April

80

90

100

110

120

130

140

150

160

170

180


UK Germany

80

90

100

110

120

130

140

150

160

170

180


US Japan

Australia

80

90

100

110

120

130

140

150

160

170

180


France Italy

Spain

avg 128

avg 115

avg 145

avg 130

avg 137

avg 124

avg 121

avg 121


12 •

OTA continue to dominate in their abilityto leverage the summer demand

80

90

100

110

120

130

140

150

160

170

180


Air Hotel Packages Rail

80

90

100

110

120

130

140

150

160

170

180


OTA Supplier


Copyright Criteo.

2017 monthly online bookings, OTA vs. Suppliers, and Travel sub-verticals, indexed on Q4 2016


Copyright Criteo.

60

80

100

120

140

160

180


Europe - North

OTA

Supplier

60

80

100

120

140

160

180



OTA

Supplier

60

80

100

120

140

160

180


Europe - South

OTA

Supplier

+68 Δ22

+14 Δ2

+57 Δ17

+5 Δ-1

+70 Δ25

+8 Δ-2


+ average index on JJA compared to Q4 2016Δ Difference between summer and yearly index

OTA continue to dominate in their abilityto leverage the summer demand

14 •

• While Summer accounts for 31% of all

families bookings (at least 1 child) on the

last 3Qs, december is still the busiest

month of the year with almost 40% of

bookings

• On the other hand, people without children

book most of their flights during the

Summer Season, due to flexibility of travel

arrangements & less sensitivity to price and

location

Trips including children will be mostly booked around Christmas

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

A M J J A S O N D

Adults only Group incl. 1 child+


Copyright Criteo.

Distribution of online bookings, between March & December 2017

The share of mobile is expecting to keep growing,

capturing last-minute high-yield bookings

Mobile: The Summer Hit

16 •

Mobile share continues to grow 3 to 10 times faster than that of desktop


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Europe – North31% vs. -3%

Europe – Central & MEA39% vs. -6%

Europe – South 46% vs. 4%

America – North21% vs. 9%

America – South 49% vs. 7%

APAC – North25% vs. 7%

APAC – South55% vs. 8%

Mobile bookings growth vs. desktop bookings growth, Q4 2017 compared to Q4 2016

17 •

31%

46%

39%

21%

49%

25%

55%

35%

-3%

4%-6%

9%7% 7% 8%

3%

-10%

0%

10%

20%

30%

40%

50%

60%

Europe - North Europe -

Central &

MEA

Europe - South America -

North

America -

South

APAC - North APAC - South Global


Copyright Criteo.

Mobile bookings growth vs. desktop bookings growth, Q4 2017 compared to Q4 2016

Mobile share continues to grow 3 to 10 times faster than that of desktop

18 •

Industry will most likely keep this high mobile share growth, boosted by summer

29%

31%31%

32% 32%

36%

39% 38%

36% 36% 36%

40%

25%

30%

35%

40%

45%



Copyright Criteo.

2017 monthly mobile share of bookings, worldwide


Copyright Criteo.

Regions with lower mobile share are catching up, especially in summer

20%

30%

40%

50%

60%


Europe - North


Europe - South

20%

30%

40%

50%

60%


America - North

America - South

20%

30%

40%

50%

60%


APAC - North

APAC - South

+35%+34%

+37%+36%

+33%

+49%

+45%

2017 monthly mobile share of bookings, per region

+ average percentage of mobile share in JJA

20 •

10%

39%6%

6%

84%

55%

Supplier OTA


Copyright Criteo.

Q4 2017 booking breakdown per device, worldwide

OTAs capture most of the mobile bookings

Smartphone

Tablet

Desktop

• As suppliers lag behind, OTAs get most of

the mobile bookings

21 •

The gap between OTA and Supplier grew during 2017

-19%

0%

61%

11%

-21%

-15%

42%

-0,5%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

60%

70%

OTASupplier

Growth of bookings per device, worldwide, Q4 2017 vs Q4 2016


Copyright Criteo.

Smartphone

Tablet

Desktop

Total Mobile

• OTAs grow quicker on Mobile

• Smartphone is growing steadily and tablet

is declining

22 •

Mobile is key to catching last minute high-yield bookings

10%

20%

30%

40%

50%

60%

70%

80%

> 3 months 1 - 3 months 1 - 4 weeks 1 - 7 days < 24h

Air Apartments Hotel Packages


Copyright Criteo.

• Up to 80% of last minute bookings are

made on mobile devices

Thank you

To learn more about how the Criteo Commerce Marketing Ecosystem drives sales and profits for thousands of brands, retailers, and publishers worldwide, visit criteo.com/about.

24 •

Methodology

Individual browsing and booking data analyzed:

How can marketers use this data?

Over 1,800 Travel advertisers globally.

More than 3b bookings per year across desktop, mobile sites and applications.

59 countries in North America (2), Latin America (9), Europe (25), Middle East (6), Africa (4) and APAC (14).

Benchmark your performance on relevant KPIs for your mobile browser, mobile app and cross-device channels.

25 •

Region Breakdown

Europe Americas APAC

North

Belgium

Denmark

Finland

Ireland

Netherlands

Norway

Sweden

United Kingdom

South

Czech Republic

France

Greece

Hungary

Italy

Poland

Portugal

Spain

Turkey

Central – MEA

Austria

Germany

Switzerland

Egypt

Israel

Nigeria

Russian Fed.

Saudi Arabia

South Africa

North

Canada

United States

South

Argentina

Brazil

Chile

Colombia

Ecuador

Mexico

Peru

North

Japan

South Korea

South

Australia

Cambodia

India

Indonesia

Malaysia

New Zealand

Philippines

Singapore

Taiwan

Thailand

Documents

Summer Travel Report 2018 · Summer Season, due to flexibility of travel arrangements & less sensitivity to price and location Trips including children will be mostly booked around