summer training report on rg infotech

7/24/2019 summer training report on rg infotech

1/38

CHAPTER 1

Profile of the company

1.1 Company Profile

RG InfoTech is a premier information technology company specializing in Web

Development, Software Development,Website Designing, and Web Promotion. The company is

located in Janakpuri situated in West Delhi The company has a total of around !" staff With an

annual estimate turnover of around # crore rupees The name of the company is $%&nfotechPvt.

Ltd The registered office of the company is Buildin !o. "#"$ C%#$ &ana'puri$ !e( )elhi*

11++,- The phone number of the company is +11,+#-/"-. The company has its '(mail id

which is [email protected]. The company has its operations at )ational level The

company can be viewed on the wwwrginfotechnologycom which is the original site of RG

Infotech.

1.1.1 Introduction to RG Infotech

$% &nfoTech is a premier information technology company specializing in Web

Development, Software Development,Website Designing,andWeb Promotion The *ompany

provide web enabled software servicesto wide variety of client base across )orth +merica,

'urope, +ustralia, and &ndia They areprofessional web development companyengaged into

variety of web development services +s an established web development firm, the services

include custom website development,ecommerce websites,web applications, and offshore web

development
http://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlmailto:[email protected]:[email protected]:[email protected]://www.rginfotechnology.com/http://www.rginfotechnology.com/contact_us.phphttp://www.rginfotechnology.com/contact_us.phphttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/ecommerce-development-services.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlmailto:[email protected]://www.rginfotechnology.com/http://www.rginfotechnology.com/contact_us.phphttp://www.rginfotechnology.com/contact_us.phphttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/Services/website_development.htmlhttp://www.rginfotechnology.com/ecommerce-development-services.htmlhttp://www.rginfotechnology.com/Services/website_application.html


2/38

$% &nfotechis a leading software development company in &ndiadelivering ualitycustom

softwares Thesoftware servicesinclude custom software development, software applications,

and offshore software development

The company offer website design servicesand develop custom websites The web design

servicesinclude html! developmentand website redesigning thereby making us a premium web

designing company

+s abespoke web promotion firm services can dramatically improve online visibility for your

business Web promotion specialists have enriched online promotion e-perience

.ffshore .utsourcing has been the key business strength *ompany provide many offshore

services like offshore web designing, offshore S'., offshore web development, andoffshore

software development

1.1." !ature of the 0raniation

$% &nfotechis a leading software development company in &ndiadelivering uality custom

softwares The software servicesinclude custom software development, software applications,

and offshore software development

1." 2ervice3 0ffered

+ complete list of services offered by the company in the market are listed below/

Web Design

Web Promotion
http://www.rginfotechnology.com/http://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/http://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/http://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.htmlhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/http://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/Services/website_design.htmlhttp://www.rginfotechnology.com/Services/website_promotion.html


3/38

Web Application

E-Commerce

Web Hosting

Software Development

Database Services

Software Packages

Offshore Develoment

Offshore Outsourcing

Outsourcing Services

Prouct Promotion

Corporate Presentations

!raphics " #ultimeia

$esources

Website %emplate

Product

1. (((.aripoint.com

1. 2ource3 of )ata Collection4

The information reuired for this study obtained was basically through two sources

Primary )ata4

Primary Data has been gathered by within the organization

&n addition interaction with the staff of $% &nfotech Pvt 0td has also given some information

2econdary )ata4
http://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/ecommerce-development-services.htmlhttp://www.rginfotechnology.com/web-hosting-domain_registration_services.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/database_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/offshore_outsourcing_services.htmhttp://www.rginfotechnology.com/outsourcing_services_india.htmhttp://www.rginfotechnology.com/other_services/product_promotion.htmlhttp://www.rginfotechnology.com/other_services/corporate_presentations.htmlhttp://www.rginfotechnology.com/multimedia_graphic_services.htmhttp://www.rginfotechnology.com/link_partners.htmlhttp://www.rginfotechnology.com/templates.htmlhttp://www.rginfotechnology.com/Services/website_application.htmlhttp://www.rginfotechnology.com/ecommerce-development-services.htmlhttp://www.rginfotechnology.com/web-hosting-domain_registration_services.htmhttp://www.rginfotechnology.com/Services/software_services.htmlhttp://www.rginfotechnology.com/Services/database_services.htmlhttp://www.rginfotechnology.com/products.htmhttp://www.rginfotechnology.com/offshore_development.htmhttp://www.rginfotechnology.com/offshore_outsourcing_services.htmhttp://www.rginfotechnology.com/outsourcing_services_india.htmhttp://www.rginfotechnology.com/other_services/product_promotion.htmlhttp://www.rginfotechnology.com/other_services/corporate_presentations.htmlhttp://www.rginfotechnology.com/multimedia_graphic_services.htmhttp://www.rginfotechnology.com/link_partners.htmlhttp://www.rginfotechnology.com/templates.html


4/38

Secondary Data comprises of information obtained from *lients ,websites etc

Taret re3pondent3

Gender4 1ale and female

+ge group/ 2"(3!

Sampling units/ 4ero 1otors Two wheelers users

1., 5i33ion and 6i3ion 2tatement of the 0raniation4

1.,.1 5i33ion

4ero 1otocorp5s mission is to strive for synergy between technology, systems and human

resources, to produce products and services that meet the uality, performance and price

aspirations of its customers +t the same time maintain the highest standards of ethics and social

responsibilities

This mission is what drives 4ero 4onda to new heights in e-cellence and helps the organization

forge a uniue and mutually beneficial relationship with all its stake holders

1.,." 6i3ion

. P 1un6al %roup .f *ompanies aspires to deliver the best and the most cost(effective

products 7 solutions empowered by superior technologies The %roup is committed to ensure

value for money by developing high(uality, environment(friendly and efficient solutions that

fulfill the diverse needs of customers

8+t 4ero 1otors, we are committed to give our best and achieve the highest standards in

Performance, 9uality, Systems, *are and $elationships +nd then we want to beat these high

standards and go further:because anything that can be done, can be done better;


5/38

#< 1arket share and positioning/

Table/ #

=igure/ #

When 4ero parted ways with 4onda three years ago, there were a whole lot of people who

thought it was all over for the 1un6als(promoted group

&f the numbers of 2"#>(#3 are anything to go by, these naysayers would probably have to eat

their words 4ero 1oto*orp wrapped up with sales of


6/38

considerably ahead of its former Japanese partner5s tally of >?2 million units @a6a6 +uto

followed with >32 million with TAS 1otor 6ust short of the two million(unit mark B#CC

million

&ndustry sources say 4ero will sit pretty so long as its killer duo, the Splendor and Passion,

continue to catch the eye of the market 8Sure, they have been around for years but buyers don5t

seem to mind,; an e-ecutive from a rival two(wheeler company said These two brands account

for nearly


7/38

&t will also be interesting to see what @a6a6 +uto has up its sleeve while the tug(of(war between

4ero and 4onda intensifies in the coming months The Pune(based company has reiterated that it

will focus on its Pulsar and Discover brands in motorcycles while leveraging GT1 both here and

overseas @a6a6 will also continue to focus on building its e-ports business which could take up

!" per cent of its volumes in the ne-t couple of years

TAS 1otor, likewise, is gradually building its numbers and will have reason to be pleased with

its scooter business The Jupiter has uickly established itself as a brand to reckon with while the

more established Scooty is also in auto mode

&ndeed, scooters have been the biggest growth story of 2"#>(#3 as evident in the portfolio of

4onda, 4ero, TAS, Eamaha and Suzuki The notable e-ception to this list is @a6a6, once

synonymous with the traditional geared scooter The company is categorical that it will stick to

motorcycles which form a larger part of the global canvas Will it change its mind about scooters

in the near futureI This remains the million dollar uestion

1./ 0raaniational 2tructure4

%oyal1otors =ollows a functional organization structure in which there is one 1anaging

Director, a 1anager and sales e-ecutives and marketing e-ecutives and supervisor for service

station under whom few mechanics are working

1oreover, all the subordinates are accountable to their immediate supervisor and the manager

also


8/38


9/38

CHAPTER "

280T Analy3i3

".1 280T Analy3i34

+ detail analysis after going through the business strategy of 4ero 1otocorp The following

SW.T analysis has been drawn/

Table 2

a. 2trenth

# 4uge brand euity and one of the biggest players in the two wheelers &ndian market

2 '-cellent $7D, and wide variety of products in every segment


10/38

> '-cellent distribution, over >""" dealerships and service centers

3 %ood advertising and e-cellent rebranding from 4ero 4onda to 4ero 1oto *orp

b8ea'ne33

# +bsence in the premium bike segment

24igh imports for its spare parts ie over >" imports

> 1ost of the products have similar features and low on design and innovation

c. 0pportunity

#Two(wheeler segment is one of the most growing industries

2'-port of bikes is limited ie untapped international markets

d. Threat3

# Strong competition from &ndian as well as international brands

2 Dependence on government policies and rising fuel prices

> @etter public transport will affect two(wheeler sales

"." Practice3 follo(ed 9yGoyal motor34

+ company that believes in maintaining ecological standards along with business standards

KWe must do something for the community from whose land we generate our wealthK (

*hairman Dr@ri6mohan0all1un6al


11/38

+t 4ero 1oto*orp, our goal isnLt limited to business but encompasses the broader spectrum of

serving humanity through social initiatives 4ero 1oto*orp takes a stand as a socially

responsible enterprise respectful of its environment

4ero 1oto*orp has been strongly devoted not only to environmental conservation programs but

also e-presses the increasingly inseparable balance between economic concerns, environmental

and social issues faced by business + business must not grow at the e-pense of mankind but

must serve humankind at large

a. Environment Policy

We at 4ero 1oto*orp have been committed to demonstrate e-cellence in our environmental

performance on a continuous basis, as an intrinsic element of our corporate philosophy

To achieve this we commit ourselves to/

&ntegrate environmental attributes and cleaner production in all our business processes and

practices with specific consideration to substitution of hazardous chemicals and strengthening

the greening of supply chain

*ontinue product innovations to improve environmental compatibility

*omply with all applicable environmental legislation and also controlling our environmental

discharges through the principles of KalaraK Bas low as reasonably achievable

&nstitutionalize resource conservation in the areas of oil, water, electrical energy, paints and

chemicals

'nhance environmental awareness of our employees and dealers F vendors, while promoting their

involvement in ensuring sound environmental management


12/38

9. :uality Policy

'-cellence in uality is the core value of 4ero 1oto*orp philosophyWe are committed at all

levels to achieve high uality in whatever we do, particularly in our products and services which

will meet and e-ceed customerLs growing aspirations through/

&nnovation in products, processes and services

*ontinuous improvement in our total uality management systems

c. 2afety Policy

We believe that safe work practices lead to better business performance, motivated workforce

and higher productivity

We shall create a safety culture in the organization by/

&ntegrating safety and health matters in all our activities

Promoting safety and health awareness amongst employees, suppliers and contractors

*ontinuous improvements in safety performance through precautions be sides participation and

training of employees

'nsuring compliance with all applicable legislative reuirements

'mpowering employees to ensure safety in their respective work places

d. 6iil 5echani3m % 8hi3tle Blo(er Policy


13/38

4ero 1oto*orp 0imited Bhereafter referred to as 841*0; or 8*ompany; in this document

believes in promoting a fair, transparent, ethical and professional work environment While the

41*0 code of conduct defines the e-pectations from employees in terms of their integrity and

professional conduct, the vigil mechanism defines the mechanism for reporting deviations from

the standards defined in the code

e. Remuneration Policy

The remuneration policy of the Directors has been designed to keep pace with the business

environment and market linked positioning The $emuneration 7 )omination *ommittee

determines and recommends to the @oard the compensation payable to Directors $emuneration

for the '-ecutive Directors consists of a fi-ed component and a variable component linked to the

long term vision, medium term goals and annual business plans

f. Related Party Tran3action3 Policy

4ero 1oto*orp 0td Bhereinafter referred to as 41*0 or the company recognizes that $elated

Party Transactions can present potential or actual conflicts of interest and may raise uestions

about whether such transactions are consistent with the *ompany and its shareholders5 best

interests and in compliance to the provisions of the *ompanies +ct, 2"#> and *lause 3C of the

0isting +greement

. Corporate 2ocial Re3pon3i9ility Policy

The @oard of Directors Bthe K@oardK of 4ero 1oto*orp 0imited Bthe 8*ompany; has adopted

the following policy and procedures with regard to *orporate Social $esponsibility The @oard

may review and amend this policy from time to time sub6ect to the recommendations of

*orporate Social $esponsibility *ommittee


14/38

*ode of practices and procedures of fair disclosure of unpublished price sensitive information

*ode of practices and procedures of fair disclosure of unpublished price sensitive information

MPursuant to $egulation HB# of S'@& BProhibition of &nsider Trading $egulations, 2"#!N

M+s approved by the @oard of Directors of the *ompany at its 1eeting held on 1ay ?, 2"#! and

applicable from 1ay #!, 2"#!N

h. Policy 0n 5aterial 2u93idiarie3

The @oard of Directors Bthe K@oardK of 4ero 1oto*orp 0imited Bthe 8*ompany; has adopted

the following policy and procedures with regard to determination of 1aterial Subsidiaries The

@oard may review and amend this policy from time to time


15/38

CHAPTER *#

)ata pre3entation and analy3i3

;A< )ata Collection

#.1 5ar'etin )epartment

Pricing strategy is an important element of a product marketing campaign 1ore than any other

element, pricing strategy directly impacts the amount of profit you make *hoose a pricing

strategy that helps you meet your sales ob6ectives, enhances your reputation and provides the

best profit point for the market demand + discount pricing strategy is useful for driving traffic

and sales short term Osed as a long(term strategy, discount pricing has some negative effects on

market position and brand loyalty%oyal motors follow its own pricing strategy to attract its

customers They offer different types of discounts to its customers in the form of discount in

price or to provide free accessories to its customers The price of the product is revising every

month on which they have to give discount The strategy used by the organization are/

a Hih*lo( pricinBor hi*lo( pricin is a type ofpricing strategyadopted by companies,

usually small and medium(sized retail firms, where a firm charges a high price for an item and

later when the itemLs popularity has passed, sell it to customers by giving discountsor

throughclearance salesM#NThe basic type of customers for the firms adopting high(low price will

not have a clear idea about what a productLs price would typically be or must have a strong belief

that Kdiscount sales low priceK or they must have strong preference in purchasing the products

sold in this type or by this certain firmM2N
https://en.wikipedia.org/wiki/Pricing_strategieshttps://en.wikipedia.org/wiki/Pricing_strategieshttps://en.wikipedia.org/wiki/Discountshttps://en.wikipedia.org/wiki/Closeout_(sale)https://en.wikipedia.org/wiki/Closeout_(sale)https://en.wikipedia.org/wiki/Closeout_(sale)https://en.wikipedia.org/wiki/High-low_pricing#cite_note-1https://en.wikipedia.org/wiki/Discounts_and_allowanceshttps://en.wikipedia.org/wiki/High-low_pricing#cite_note-2https://en.wikipedia.org/wiki/Pricing_strategieshttps://en.wikipedia.org/wiki/Discountshttps://en.wikipedia.org/wiki/Closeout_(sale)https://en.wikipedia.org/wiki/High-low_pricing#cite_note-1https://en.wikipedia.org/wiki/Discounts_and_allowanceshttps://en.wikipedia.org/wiki/High-low_pricing#cite_note-2


16/38

There are many big firms using this type of pricing strategy Be-/ $eebok,)ike, +didas The

way competition prevails in theshoe industryis through high(low pricing +lso high(low pricing

is e-tensively used in thefashion industryby companies Be-/ 1acyLs,)ordstrom This pricing

strategy is not only in the shoe industry but also in many other industries @ut, in these industries

one or two firms will not provide discounts and works on fi-ed rate of earnings those firms will

followeveryday low pricestrategy in order to compete in the market People are lured into

buying products that employ thisstrategysimply because sales of any kind attract the consumerLs

attention, and thus, makes himFher more inclined to buy said product due to the KsaleK 4owever,

someconsumerswill see past this strategy by instead looking at the actual price of the item and

comparing it to other items which are not on sale This Bin most cases will reveal that the LsaleL is

simply a case of high(low pricing

+n alternative way of using the high(low pricing method involves inflating the price for a short

time, after which the discounted price is introduced .ne of the unethical aspects of the high(low

pricing occurs when sellers inflate the original price, sometimes by up to !"", only to bring it

back down as the 8sale; or 8discounted; price, which is closer to the appropriate price When the

prices are reduced to the 8sale; price, they often remain at the discounted level for a considerable

amount of time, sometimes longer than two weeks, at which customers may begin to uestion the

validity of the reduced price

#.1.1.2ementation$ Taretin and Po3itionin

+ market segment consists of a group of customers who share a similar set of needs and wants

The ma6or segmentation variablesQgeographic, demographic, psychographic, and behavioral

segmentation
https://en.wikipedia.org/wiki/Reebokhttps://en.wikipedia.org/wiki/Reebokhttps://en.wikipedia.org/wiki/Nike,_Inc.https://en.wikipedia.org/wiki/Adidashttps://en.wikipedia.org/w/index.php?title=Shoe_industry&action=edit&redlink=1https://en.wikipedia.org/w/index.php?title=Shoe_industry&action=edit&redlink=1https://en.wikipedia.org/wiki/Fashion_industryhttps://en.wikipedia.org/wiki/Fashion_industryhttps://en.wikipedia.org/wiki/Macy'shttps://en.wikipedia.org/wiki/Nordstromhttps://en.wikipedia.org/wiki/Nordstromhttps://en.wikipedia.org/wiki/Everyday_low_pricehttps://en.wikipedia.org/wiki/Strategyhttps://en.wikipedia.org/wiki/Strategyhttps://en.wikipedia.org/wiki/Consumershttps://en.wikipedia.org/wiki/Consumershttps://en.wikipedia.org/wiki/Reebokhttps://en.wikipedia.org/wiki/Nike,_Inc.https://en.wikipedia.org/wiki/Adidashttps://en.wikipedia.org/w/index.php?title=Shoe_industry&action=edit&redlink=1https://en.wikipedia.org/wiki/Fashion_industryhttps://en.wikipedia.org/wiki/Macy'shttps://en.wikipedia.org/wiki/Nordstromhttps://en.wikipedia.org/wiki/Everyday_low_pricehttps://en.wikipedia.org/wiki/Strategyhttps://en.wikipedia.org/wiki/Consumers


17/38

a. Geographic SegmentationBnation, states, regions, cities, density, climate, etc

b. Demographic Segmentation Bage, family size, gender, income, family life cycle, occupation,

religion

c. Psychographic segmentationBlifestyle, personality

d. Behavioral segmentation Boccasions, benefits, user status, usage rate, loyalty status, attitude

towards product

=or bikes, demographic segmentation plays an important role @ikes cater to a particular age

group, gender andFor income group Depending upon the segment, the features of the bike varies

4ence, marketers should have a good knowledge about what features to add on as per the

segment they want to cater to

#.1."5ar'et Taretin

.nce the firm has identified its market(segment opportunities, it has to decide how many and

which ones to target 1arketers are increasingly combining several variables in an effort to

identify smaller, better(defined target groups &n evaluating different market segments, the firm

must look at two factors/ the segmentLs overall attractiveness and the companyLs ob6ectives and

resources +fter evaluating different segments, the company can consider five patterns of target

market selection

a. Single segment concentration:Through concentrated marketing, the firm gains a strong

knowledge of the segmentLs needs and achieves a strong market presence

b.Selective specialization:+ firm selects a number of segments, each ob6ectively attractive and

appropriate

c. Product specialization: The firm makes a certain product that it sells to several different

market segments


18/38

d. Market specialization: The firm concentrates on serving many needs of a particular customer

group

e.ull market coverage:The firm attempts to serve all customer groups with all the products they

might need

1anufacturers of bikes need to be very precise while selecting their target market They should

understand the consumer5s demand and then accordingly place their product The product5s

features should satisfy its target customers and should be at per with the value it promises to its

target customers

>#>5ar'et Po3itionin

Positioning is the act of designing company5s offering and image to occupy a distinctive place in

the mind of a target market The end result of positioning is value proposition, a cogent reason

why the target market should buy the productPositioning in market is very important as well as

difficult &t5s making the consumers aware of your product 'ach bike must have a uniue selling

point which needs to be well portrayed in consumer5s mind so that he has an additional choice in

his mind

#.1. 5ar'et 2ementation

%oyal motors caters to a wide consumer base &t has segmented its market based on income and

age &t caters to youth of all income groups &ts highest selling bike Splendor is a favorite in sub

urban and rural &ndia &t potrays itself as the most efficient bike range to cater to &ndian $oads

#.1., Taret 5ar'et

%oyalmotors follows selective specialization &t has a wide range of bikes from $s >?,""" to $s

C!, """ 'ach product has multiple optional features The OSP that it uses are/ strong, sturdy and


19/38

powerful, greater mileage, low maintenance cost, safe to ride, ease and comfort &ts target market

includes lower middle class consumer to upper middle class consumer &t is affordable, available

and acceptable by all

#.1.= Po3itionin 2tratey

a. >ill it. 2hut it. >oret it Campain

This campaign focused on the mileage of 4ero bikes &t says that once you fill oil in the bike5s

tank, you are tension free Due to its higher mileage, you can travel as much as you want without

bothering to refill oil

b)ha'dha' o Adverti3ement campain

Dhakdhak refers to the heart beat Therefore this campaign showed that if you are riding a 4ero

bike you are listening to your heart This campaign connects emotionally to the consumer as it

shows the connection of bikes to the heart of every &ndian

!.)e3h'i)har'an Adverti3ement Campain

Deshkidharkan refers to the heart beat of thecountry &t symbolizes that all people in &ndia

are emotionally attached to their country 'ven though there are a lot of cultural differences but

the entire country stands as one This campaign places 4ero bikes as the heart beat of the entire

nation uniting everyone as a nation

d. Hum me hai hero campain

This is the recent advertisement of 4ero 1oto*orp This advertisement tries to prove that we all

are born super starts We 6ust need to focus and believe in ourselves There is nothing impossible


20/38

in this world and there is nothing that can5t be achieved Through perseverance we can reach

great heights and achieve whatever we want We 6ust need to believe firmly that we are a hero

#.1./Cu3tomer Relation3hip Activity of the 0raniation

=or making a better relationship with customer they always use genuine parts in their product

+nd after selling they have the services and maintenances Their constant endeavor is to support

the companyLs mandate of providing highest level of customer satisfaction by taking good care of

customer5s two(wheeler service and maintenance through their vast network of more than 2

committed dealers and service outlets spread across the country

+part from that hero motocorp focused on cleanliness and other aesthetics of the service stations

and add such air conditioned waiting area, internet surfing, coffee shops etc to enhance the in

house e-perience of the customers at those 8customer touch point; To ensure that millions of

customers in the rural area are not left waiting for adeuate service as it is impossible for the

company to introduce service station at every nook and corner of the country, mobile service

stations are regularly arranged with prior intimation to public about the rout that the mobile

workshop would take when passing through that region so that customers can come and get their

two wheelers serviced +ll these activities are aimed to increase the customer loyalty and thus

retaining customers

#.1.-Good life4 Cu3tomer Loyalty Proram

%ood 0ife is a *ustomer $elationship Program introduced a decade ago, which 'ndeavour5s to

enhance customer satisfaction and initiate increased levels of member engagement

The main ob6ective of this Program is to make our customers our @rand +mbassadors to generate

referral sales and boost service visits


21/38

The %ood0ife Program has enabled the *ompany build a consolidated base of #" million plus

loyal customersR in the process, a new distribution platform has emerged %ood0ife now

contributes a huge #3 to the *ompany5s overall sales Bpurely through referrals, in addition to

incremental sales %ood0ife has emerged as the largest *ustomer $elationship Program in &ndia,

witnessing additions of ">H million members each month During the year, the Program5s

member base shot up #


22/38

b *ollouy +ward under &nnovation in 0oyalty 1arketing B&nternational category

c 9ualified as '*4. =inalist B!th place in 2"## D1+ &nternational '*4. +wards

competition 0oyalty +ward under +uto Sector

B. Production and 0peration

#." 2upply chain manaement of the oraniation

$apid industrialization and advanced technological changes have put &ndian economy on fast

growth @ut such developments pose, unprecedented challenges to human society in term of

climatic and environmental degradation Therefore the people and governments have come

forward to dealt with environmental threats and also to e-plore many opportunities so as to

address the environmental issues and also to create a sustainable environmental future for all

We at 4ero 1oto*orp are continuously striving for synergy between technology, system and

human resources, to provide products and services, to meet the aspiration of our valued

customers that too, demonstrating our KW' *+$'K philosophy While doing so, we maintain the

highest standards of ethics and societal responsibility, constantly innovate the products and

process and work in partnership with our supply vendors to take the organization to new

e-cellences We believe that our vendors and dealers are key stakeholders and partners to work

towards the goal of sustainable development

%reen Aendor Development Programme refers to the way in which organizational innovations in

industrial supply chain management may be considered in the conte-t of the environment

.rganizations which act proactively not only to identified but also to implement actions in

process F operation so as to address environmental issues


23/38

%reen Aendor Development Programme B%ADP encourages a collaborative effort between 4ero

1oto*orp and its suppliers to achieve 4ero 1oto*orpLs overall corporate environmental goal

%ADP calls for partner companies to demonstrate their commitment towards improved

environmental performance and striving for continual improvement

Si- pillars have been assigned to %ADP model which are 'nergy management, Water

management, Waste minimization, Prevention of Pollution, Substitution of hazardous chemical

and 'nvironmental compliance management Partner vendors are given specific training on all

si- pillars of %ADP and mapping of processesFeuipments is carried out based on logical

analysis so as to identify the gaps or significant environmental aspect and accordingly

improvements pro6ects are undertaken for implementation The programme works on PD*+

approach

41*0 also endeavors to provide a platform on which the vendors can share their environment

achievements and problems encountered during implementation of the green vendor program

The ob6ective of this meet is to share success stories on environmental improvements that can be

replicated at other vendor facilities This platform lays the foundation for a mutually beneficial

eco(future

We understand that environmental protection is our responsibility towards our future generations

and thus while providing our customers with supreme uality of products and services it is

important for us to ensure that environmental considerations are given utmost importance We

will continue taking initiatives towards environmental protection and base all our business

decisions on environmental considerations


24/38

C. >I!A!CE


25/38

3.3.1Current ratio

The current ratio is a financial ratio that measures whether or not a firm has enough

resources to pay its debts over the next 12 months. It compares a firm's current assets

to its current liabilities.

Current ratio = current assets / current liabilities


26/38

Particulars 2"#3 2"#>

*urrent ratio #?! #?3!

>>2uic! ratio

The "uic! ratio is a financial ratio used to gauge a company's li"uidity. The "uic! ratio is

also !nown as the acid test ratio. The "uic! ratiodiffers from the current ratio in that

some current assets are excluded from the "uic! ratio. The most significant current

asset that is excluded is inventory.

Quick Ratio =Cash + Marketable Securities + Receivables

Current Liabilities


9uick ratio #!! ##>!

>>> Debt ratio

Debt ratio / Total 0iabilities divided by Total +ssets The debt ratio indicates the percentage of

the total asset amounts stated on the balance sheet that is owed to creditors + high debt

ratio indicates that a corporation has a high level of financial leverage

Debt ratio total liabilitiesF total assets

Particular 2"#3 2"#>

Debt ratio #/# #/#


27/38

>>3 Debt euity ratio

# debt ratio used to measure a company's financial leverage$ calculated by dividing a

company's total liabilities by its stoc!holders' e"uity. The %& ratio indicates how much

debt a company is using to finance its assets relative to the amount of value

represented in shareholders' e"uity.

Debt euity ratio total liabilitiesF shareholder5s euity


Debt euity ratio #3! #3>

>>! *ash ratio

The ratio of the liuid assets of a company to its current liabilitiesThe ratio of cash to deposits in

a bank Bfor which minimum values are generally set officially

*ash ratio cashUcash euivalentsFcurrent liabilities


*ash ratio #>H ##H

). ?2E 0> I!>0R5ATI0! TECH!0L0G@

?3e of IT4 ;computer euipment$diital camera3$other tech ear


29/38

=igure 2

b What is the source from which you found the advertisements about 4ero 1otors

). Source $espondents

# Television 2"

2 )ewspapers #2

> $adio

Total !"


31/38

&nterpretation/=rom the above table it is very clear that ma-imum respondents are satisfied with the

delivery time of the motorcycle ie ?2 and the remaining 2H were not satisfied by the

delivery time

d 4ow do you think is the reliability of the hero vehicles

+ '-cellent @ %ood *+verage Dpoor

$esponse

'-cellent 2"

%ood 22

+verage inance )epartment

#.#1 Analy3i3 of >inance )epartment

a The company has maintained proper records showing full particulars including

uantitative details and situation of fi-ed assets

b There are adeuate internal control systems commensurate with the size of the company

and nature of its business with regard to purchase of inventory, fi-ed assets

c The balance sheet, Statement of profit 7 loss, and the cash flow statement dealt with are

in agreement with the books of account

d Proper books of account as reuired by law have been kept by the company

e The company has no accumulated losses and it has not incurred cash loss during the

financial year


36/38

f The current ratio of goyal motors has increased in the year 2"#3 This shows that,

company5s ability to meet its liabilities is increasing @ut still the company has not

reached 2/# which is the ideal ratio

Chapter

2?55AR@ C0!CL?2I0!

A< >indin3

&t has been concluded from the findings that the customer should have faith or trust for the first

preferred vehicle to be is of hero motocorp the customer have full trust of uality of product

with fair prices


37/38

a The 4ero 1oto*orp is leading the market The difference is too big to cope up with, for any

manufacturer in short span With proven products and many people having faith in brand, it is

uite a difficult task for others to take the 4ero5s number one position

b +bility to understand customer5s needs and wants, maintenance cost is low

c The TA promotions are more influence the customer behavior of two wheeler sector

d 1ost of the despondences are agree that the bikes are delivering proper time

e The service provide by 4ero 1oto*orp is satisfied by more than ?" of customers

f 1a-imum of the customer likes to recommend 4ero two wheeler to their friends, its shows

they are satisfied with the bike

g The research showing that consumer want to get more service satisfaction

h 4ero1oto*orp wrapped up with sales of ?2 million units

B< Le33on3 Learnt

a lesson learnt about the functioning and operations of the very big gaint company under goyal

motor shrowroom

b familiarized with the new practices which are taught with dynamic environment

c gained specialized knowledge about the sales and how to convenience the customers

d gain knowledge about the interest rates and its calculations

C< 2ue3tion3


38/38

+ccording to me, goyalmotors is an appropriate platform for students looking for summer

training in the organisation in future &t provides trainees with overall e-posure to sales and

customer relationship in this business Some changes in the functioning of the organisation can

be considered with suitable amendments such as

a =ew of the customers e-pressed concern over freuency of the maintenance 7 service

problems faced by their vehicle and e-pressed high satisfaction5 over it Therefore, & suggest

them to re look at the vehicle 7 re(develop in order to stop the freuency of these problems

b %oyal motors want to give more importance in there service part its include timely service,

and uality of service

c 4ero bikes can concentrate to increase their e-port market

d 4ero1oto*orp 0td should try to give more advertisements in newspaper, bill boards in that

area to enable easy recall of the people for 4ero 1oto*orp 0td

e 4ero 1otors can also increase models attracting the &ndian youth

f 1a6ority of the respondents were still unaware about different versions of 4ero bikes

Therefore & suggest the company personals should take initiative to create awareness about these

versions

Documents

summer training report on rg infotech