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Under the Guidance of:Mrs. Chitwan Bhutani Faculty Mamber,PCTE, Ludhiana
Presented By:Ravinder kumarMBA-2
The Right Organization to Partner With
Historical background Of The Company
Money Matter Inc. was started by Mr. Prem Pal Sharma in 2002 in Rajasthan. In Rajasthan they work under the name of Money Matter Wealth Advisors Pvt. Ltd. It has its head office in Delhi. It has six branches in Rajasthan. In Punjab, Money Matter Inc. start their services in 5th September 2008. Right now they have four branches in Punjab. For Punjab Region they have their head office in Mohali .
Quick Facts Incorporated on 5th September 2008. Presence in Punjab and Rajasthan.
Locations: Mohali (Punjab) Sri Ganganagar (Rajasthan) AnupGarh (Rajasthan) Suratgarh (Rajasthan) Ramsinghpur (Rajasthan) Ludhiana (Punjab)
Upcoming Branches: Jalandhar (Punjab) NawanShahar (Punjab) Amritsar (Punjab) Panchkula (Haryana)
Incorporated on 5th September 2008. Presence in Punjab and Rajasthan.
Locations: Mohali (Punjab) Sri Ganganagar (Rajasthan) AnupGarh (Rajasthan) Suratgarh (Rajasthan) Ramsinghpur (Rajasthan) Ludhiana (Punjab)
Upcoming Branches: Jalandhar (Punjab) NawanShahar (Punjab) Amritsar (Punjab) Panchkula (Haryana)
We create value through focus & discipline…
Vision Enabling Success, Enriching Lives, Spread Smiles
Mission
To create superior value in financial sectors.
• Growth• Acquire and Transform• Improve
Pillars
Values
Right PeopleOrganizational
AlignmentExecution Discipline
Processes
Caring ; Honesty ; Passion ; Team Work ; Disciplined Professionalism
Right PeopleOrganizational
AlignmentExecution Discipline
Processes
Not a Product Program, . . . instead a Customer Program
1. Understand financial needs and key expectations
2. Evaluating the customer as a whole, not just for a product
3. Product features as designed for the specific segment
4. Segment strategy for sales, operations, and collections.
5. Financials and segment profitability
Focus on Customer, not product . .
Money Matter Inc. - Key Value Differentiation
Great Leadership
–Passionate, Balanced, Disciplined
Customer-centric Business
–Relationship and Product Positioning
Want to be a Leader in having Number of customer & Mass Self-employed segments
Management Team
Introduction To Particular Branch
“Money Matter Inc. wants to be the Preferred Partner for all Financial Needs of the Customer”
Objective
ServicesThis is basically a wealth Management unit deals in all
the almost all investment option present in market. They give there services in
InsuranceDemat AccountMutual FundsBondsShareDebentureCorporate FD’s & Corporate Loan.Gold
The Companies Associated With This Branch
In Life Insurance In General Insurance
Tata Aig 1) Tata AIG General Insurance
Kotak Life Insurance 2) Reliance General Insurance
Aviva Life Insurance 3) Bajaj Allianz General Insurance
ICICI Prudential 4) Royal Sundram
LIC 5) United Bajaj Allianz 6) National Birla Sun Life 7) Oriental HD FC Standard Life 8) New India SBI 9) Iffco Tokyo Reliance Life 10) Star Health Star Health
Organization Chart of Training Unit
Departments
There are two departments in Money matter Inc.1)Sales 2) Human ResourceHOD- Mr. Bikramjeet Singh HOD- Ms. Navjeet KaurObjective Of Sales Department:- Objective Of HR Department:-
1
2
3
5 year goal
Achieve market share of 5% (top own-branch players) within target segment
Serve a satisfied customer base of ~2 million customers
Be the best employer in financial services industry in India, attracting diverse talent due to its unique business model and wide product range
SWOT Analysis of Money Matter Inc.
Research Title
“Distribution channel of Money Matter Inc.”
Distribution ChannelPPT 1-4 Distribution Channel
PPT 1-4
Distribution channel
Definition
Chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user.... This process is known as the 'distribution channel’ or the 'chain’.
Physical distribution
Marketing channel
Distribution IntensityIntensive distribution Selective distribution Exclusive distribution
Role of Intermediaries
Selling through wholesalers and retailers usually is much more efficient and cost effective than direct sales
Efficiency Provided by an Intermediary
Types of Distribution Intermediary
WholesalersRetailersDistributors and dealers
Marketing Intermediaries
Travel AgentsTravel Agents Tour WholesalersTour Wholesalers
Specialists: Brokers & Junket Reps
Specialists: Brokers & Junket RepsInternetInternet
Global Distribution Systems
Global Distribution Systems National, State,
and Local Tour Agencies
National, State, and Local Tour Agencies
AgentBanks
Work site marketing
Brokers
Internets
Type of distribution channel
Type of channels
Functions of a Distribution Channel
InformationPromotionContactMatchingFinancingRisk taking
How to make an effective distribution ChannelDirect/sales teamDirect/internetDirect/catalogValue-added reseller (VAR)ConsultantDealer
Distribution Channel of Money Matter Inc.
DSF
B.A.(Business associate)
Franchises
Direct sales force
DSF is the leader in intercept marketing and sales, delivering the highest qualified sales for a low cost per acquisition. This is how to deliver new customer acquisitions by connecting face-to-face with your preferred demographic audience where they live, work, shop, play and travel.
DSF in Money Matter Inc.
In this company Sales is done to customer according to customer preference. The direct sales force done by employees of the company. In DSF employees don not get any commission. He gets salary and incentives e.g. promotion, tours, gifts etc.
Cont…In DSF Company employees direct meet to
customer and know their need according and sell and suggest the products available in a company.e.g. Insurances, share, mutual fund, FD, etc.
Business AssociateBusiness Associate is one who perfectly complements
and assists the company in its endeavour to serve the requirements of the industry for Services. The Business Associate will be involved in selling services & products to different sector and in servicing customer requirements from time to time.
Distribution channel divided into two parts
On roll employees.These are the
employees of the company.
They get salary and incentives
They have target
Off role employeesThese are the in
direct employees of the company or they are part time employees.
They do not get salary but get incentives and commission.
They have not any target
Benefit to Business Associate
Commission- 8% TO 40%ContestConventions nation/internationReward & RecognitionEnternepenureCareer path• Trainer
Franchises
What is a franchise? Franchises are independent businesses that
operate a branded product (usually a service) in exchange for a license fee and a share of sales.
Granting the right to engage in offering, selling, or distributing goods or services under a marketing format which is designed by the franchisor
Advantages – FranchiseCorporate image - The corporate image and brand
awareness of the company is already established. Consumers are always more comfortable purchasing items from a familiar name or company they trust.
Training - The franchisor usually provides extensive training and support to the franchise owner.
Franchisee – Advantages
Brand NameMarketing Support
Plans and Systems
Reservation systems-Customers
Contracts
Title of Research
“Distribution channel of Money Matter Inc.”
Objectives of doing the Research
To study the distribution channel of the Money Matter Inc.
To know which distribution channel is more effective in Money Matter Inc.
Research Methodology
Sampling Plan:- This was designed so as to help in making
decisions in the following areas.
UNIVERSE OF THE STUDY :- Employees of Money Matter Inc.
SAMPLING UNIT: - The data was collected from employees of the
Ludhiana and the Chandigarh. Every single individual is the
sampling unit
SAMPLING SIZE: - The sample taken 70 respondents. Respondents
include all employees of on role employees and off role employees
RESERCH DESIGN
Descriptive research
Method Of Data Collection PRIMARY DATA
METHOD OF PRIMARY DATA COLLECTION
The method followed in obtaining the primary data was through the
structured questionnaire.
SECONDARY DATA
METHOD OF SECONDARY DATA COLLECTION:
Journals and Magazines Internet
Limitations
Every work has its own limitation are extent to which the process should not exceed. The following limitations for the project are:
Limited numbers of respondents
Very few distribution channel of service in a Company .
Data collection error .
Time.
Sample size cannot always represent the whole population.
Balance sheet not provided.
Data interpretation
Age groups
Graph 1.
Number of male and female respondents
Graph 2.
Qualification of total Graph 3.
Annual Income
Graph 4.
Analysis of Questionnaire Analysis of Questionnaire
Working experience in Money Matter Inc.
Graph 2.1
Number of distribution channel of MMI are known to respondents
Graph 2.2
Distribution channel used for most dealing
Graph 2.3
Satisfaction regarding different channel used by respondents
DSF Graph: 2.4.1
05
1015202530
S A A I D S D
profit
Reward
Recognition
Satisfaction
Business Associate
Graph: 2.4.2
Franchise
Graph: 2.4.3
0
0.5
1
1.5
2
2.5
SA A I D SD
Profits
Rewards
Recognition
Satisfaction
Distribution channel focusing by MMI
Graph:-2.5
Perfect distribution channel for MMI
Graph:-2.6
Desire of preference for other channels
Graph:-2.7.
Others option for distribution
Graph2.8
Desire to adopt in future for distribution channel
Graph:-2.9.
Finding and Conclusions
Above result of questionnaire we find that most of respondents are known to DSF, B.A. and very few respondents are known to Franchisee. Most of dealing is done through DSF.
More number of respondents are satisfied with DSF because from this channel they get more profit, reward, recognition and most one that every employees want that is satisfaction. Most of the respondents deal through DSF because in this channel they make direct contact to customers. By analysis the questionnaire we conclude that most respondents deal through DSF, B.A. So, we conclude that DSF channel is more effective that is one of the objective of research.
Suggestion On the basis of the analysis of the data collected
from the project the following recommendations are suggested to the company:
Good distribution network.Security of funds more than Brand name.Advertisement.Awareness.Scope for Private sector.Social well fare
Suggestion On the basis of the analysis of the data collected
from the project the following suggestions are given to company:
Use more distribution network.
Security of funds more than Brand name.
Advertisement.
Awareness.
Scope for Private sector.
Social well fare.