Summer Internship ProjectReport- Navneet shukla (2014-16).docx

8/18/2019 Summer Internship ProjectReport- Navneet shukla (2014-16).docx

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A

Project report

On

“A Study on Distribution channel of Pepsi at Hajipur”

Submitted to

SAVITRIBAI PHUL U!IVRSIT" #$ PU!

In partial fulfillment of the requirements for award of the degree of

%ASTR #$ BUSI!SS AD%I!ISTRATI#!

Submitted by

!AV!T SHU&LA

MA !mar"eting#

$nder the guidance of

PR#$' AR(HA!A B#RD

Sinh)adInstitutes of Business Ad*inistration + (o*puter Application,

Lona-ala

%


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Acade*ic "ear ./012./03

STUD!T4S D(LARATI#!

I& the undersigned& hereby declare that summer internship project report entitled5Distribution channel of Pepsi at HA6IPUR7' Submitted for the partialfulfillment of the requirements for the award of Master of usinessAdministration is the outcome of original study underta"en by me and the hasnot formed the basis for the award of any degree& diploma or any other similar title'

Place8 HA6IPUR !a*e8 !a-neet Shu9laDate 8 %BA .nd :%9t)';

PR% R< !#8 ./=01/>3.3

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I)*+,

(HAPTR !/' (#!T!T PA


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A(&!#?LD%!T

A tas" underta"en without offering prayers to almighty and tal"ing blessings from the eldersis not a good beginning' 3.3

!(-%.3(-%2#

.


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PR$A(

Summer training project is necessary part for fulfillment of MA course' =he emphasis in the

project is pro1iding the study and an insight into Indian :M6> usiness Scenario'

=he summer training project is designed to pro1ide participation of A program as on the

job e0perience' =his has gi1en a chance to try and apply the academic "nowledge and gain

insight into corporate culture' =his helps in de1eloping decision3ma"ing abilities and

emphasi?es on acti1e participation by the student'

I undertoo" my Project in Lu*bini be-era)e p-t' Ltd, Hajpur& a leading ottler and

Mar"eting partner of the Pepsi :oods' *uring the training& I had wor"ed on the project

Distribution channel of Pepsi at Hajipur'

I gained 1aluable e0perience @ "nowledge during the sur1ey' =he Project consists of my

findings after tabulation of collected data& then analy?ed conclusions were drawn and finally

suggestions were put forward'

/


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(UTIV SU%%AR"

TITTL8 A Study on Distribution channel of Pepsiin Hajipur.

#B6(TIVS #$ TH PR#6(T8

=o "now distribution channel strategy of Pepsi'

=o "now the importance of *istribution channel strategy in positioning of the product'

=o study relationship of Pepsi6o has with it distributors and retailers'

Perception of retailers towards the distribution channel of the Pepsi6o'

S(#P #$ TH STUD"8

=he main scope of this study is to ascertain the effecti1eness of distribution channel of

Pepsi in hajipur and 1arious methods to increase the sales 1olume of the concern' =he

methods include regular information to the buyers cresting a brand position in the mar"et

and ta"ing measures to mar"et the brand remain in its position' One of the important

aspects of this study is also to increase the mar"et segment for the product'

2


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RSAR(H %TH#D#L#


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%ajor $indin)8

• *A=A A)A


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6DAP=+8 3 -%

I!TR#DU(TI#!

I!TR#DU(TI#!

5


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*istribution channel is the chain of businesses or intermediaries through which a good or

ser1ice passes until it reaches the end consumer' A distribution channel can include

wholesalers& retailers& distributors and e1en the internet' 6hannels are bro"en into direct and

indirect forms& with a “direct” channel allowing the consumer to buy the good from the

manufacturer and an “indirect” channel allowing the consumer to buy the goods from a

wholesaler' *irect channels are considered “shorter” than “indirect” ones'

=he Project “*istribution channel of Pepsi in Dajipur” Is designed on the lines of basic

in1estment decisions to be ta"en by the senior officials of Pepsi for the purpose of

amendments in the pre3e0isting distribution networ" in order to re1iew and strengthen the

routes' =he findings of the project are 1ery crucial for the increment of the mar"et share of

Pepsi in the Dajipur e1erage Mar"et'

=hough the process is an ongoing one but the decisions ha1e to be ta"en on a strong base&

supported by facts and figures and that too on papers' =his support can only be pro1ided with

the help of an e0tensi1e and through analysis of the mar"et and the data collected thereof'

=he Mar"eting *e1elopment 6o3ordinator who was the lead or the project head deli1ered the

objecti1es of the project to us e0pressly and we had to submit the day report to him along

with the draft report' De was the in charge of the project and ga1e guidelines and directions to

approach the project'

%-


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#B6(TIVS #$ TH PR#6(T

=o "now distribution channel strategy of Pepsi'

=o "now the importance of *istribution channel strategy in positioning of the product'

=o study relationship Pepsi6o has with it distributors and retailers'

Perception of retailers towards the distribution channel of the Pepsi6o'

S(#P #$ TH STUD"

=he main scope of this study was mainly conducted to identify distribution channel of

Pepsi6o in hajipur and 1arious methods to increase the sales 1olume of the concern' =he

methods include regular information to the buyers cresting a brand position in the mar"et

and ta"ing measures to mar"et the brand remain in its position' One of the important

aspects of this study is also to increase the mar"et segment for the product'

%%


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6DAP=+8 F -(

(/%PA!" PR#$IL

(#%PA!" PR#$IL

%(


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In %457 Caleb Brahma& a young pharmacist from )ew ern& )orth 6arolina& begins

e0perimenting with many different soft drin" concoctionsG patrons and friends

Sample them at his drug store soda fountain'

In %454 One of 6alebHs formulations& "nown as "Brad's Drink," a combination of carbonated

water& sugar& 1anilla& rare oils and cola nuts& is renamed "Pepsi-Cola" on August (4& %454'

Pepsi36ola recei1es its first logo'

Pepsi36ola )orth America& headquartered in Purchase& )'C'& is the refreshment be1erage unit

of Pepsi6o e1erages and :oods )orth America& a di1ision of Pepsi6o& Inc' Pepsi6o

e1erages and :oods )orth America also comprises Pepsi6oHs =ropicana& >atorade and

;ua"er :oods businesses in the $nited States and 6anada'

Pepsi36ola )orth AmericaHs carbonated soft drin"s& including Pepsi& *iet Pepsi& Pepsi =wist&

Mountain *ew& Mountain *ew 6ode 8ed& Sierra Mist& and Mug 8oot eer account for

nearly one3third of total soft drin" sales in the $nited States'

Pepsi36ola )orth AmericaHs non3carbonated be1erage portfolio includes Aquafina& which is

the number one brand of bottled water in the $nited States& *ole single3ser1e juices and

Soe& which offers a wide range of drin"s with herbal ingredients'

=he company also ma"es and mar"ets )orth AmericaHs best3selling& ready3to3drin" iced teas

and coffees 1ia joint 1entures with atorade sports drin"s

=ropicana juices

;ua"er :oods

%7


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Pepsi6o& Inc' was founded in %52/ through the merger of Pepsi36ola and :rito3


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0C>8 6aleb radham& a young pharmacist from )ew ern& )orth 6arolina& begins

e0perimenting with many different soft drin" concoctionsG patrons and friends sample them at

his drugstore soda fountain'

0C8 One of 6alebHs formulations& "nown as "Brad's Drink," a combination of carbonated

water& sugar& 1anilla& rare oils and cola nuts& is renamed "Pepsi-Cola" on August (4& %454'

Pepsi36ola recei1es its first logo'

0C/.8 =he instant popularity of this new drin" leads radham to de1ote all of his energy to

de1eloping Pepsi36ola into a full3fledged business' De applies for a trademar" with the $'S'

Patent Office& Lashington *'6'& and forms the first Pepsi36ola 6ompany'

=he first Pepsi36ola newspaper ad1ertisements appeared in the New Bern Weekly

Journal

0C/>:"Doc" radham mo1es the bottling of Pepsi36ola from his drugstore into a rented

warehouseG he sells 9&524 gallons of syrup in the first year of operation'

PepsiHs theme line is "Exhilarain!, n#i!orain!, $ids Di!esion%"

0C/18 radham purchases a building in )ew ern "nown as the "Bishop&acory" for /&---

and mo1es all bottling and syrup operations to this location' Pepsi is sold in si03ounce bottles'

Sales increase to %5&4.4 gallons'

0C/=8 Pepsi36olaHs first bottling franchises are established in 6harlotte and *urham& )orth

6arolina'

Pepsi recei1es its new logo& its first change since %454'

0C/38 Pepsi gets another logo change& the third in eight years' =he modified script logo is

created with the slogan& "he (ri!inal Pure &ood Drink%"

=here are %/ $'S' Pepsi bottling plants' =he Pepsi trademar" is registered in 6anada' Syrup

sales rise to 74&2-/ gallons'

%/


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=he federal go1ernment passes the Pure :ood and *rug Act& banning substances such as

arsenic& lead& barium& and uranium& from food and be1erages' =his forced many soft drin"

manufacturers& including 6oca36ola& to change their formulas' Pepsi36ola& being free of any

such impurities& claimed they already met federal requirements'

0C/8 Pepsi36ola 6ompany continues to e0pandG the companyHs bottling networ" grows to .-

franchises' Pepsi36ola sells more than %--&--- gallons of syrup'

Pepsi trademar" is registered in Me0ico' Syrup sales rise to %-.&-(2 gallons'

0C/8 Pepsi36ola becomes one of the first companies to moderni?e deli1ery from horse

drawn carts to motor 1ehicles' =wo hundred fifty bottlers in (. states are under contract to

ma"e and sell Pepsi36ola'

0C/C8 Automobile race pioneer arney Old field endorses Pepsi36ola in newspaper ads as "$

)ully drink%%%re*reshin!, in#i!orain!, a *ine )racer )e*ore a race%"

0C0/8 =he first Pepsi36ola bottlersH con1ention is held in )ew ern& )orth 6arolina'

0C./8 Pepsi theme line spea"s to the consumer with "Drink Pepsi-Cola, i will sais*y you%"

0C.>8 Pepsi36ola 6ompany is declared ban"rupt and its assets are sold to a )orth 6arolina

concern& 6ra1en Dolding 6orporation& for 7-&---'

8oy 6' Megargel& a Lall Street bro"er& buys the Pepsi trademar"& business and good will

from 6ra1en Dolding 6orporation for 7/&---& forming the Pepsi36ola 6orporation'

0C.8 After fi1e continuous losing years& Megargel reorgani?es his company as the )ational

Pepsi36ola 6ompany& becoming the fourth parent company to own the Pepsi trademar"'

0C>08$'S' *istrict 6ourt for +astern *istrict irginia declares the )ational Pepsi36ola

6ompany ban"rupt& the second ban"ruptcy in Pepsi36ola history'

=he


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0C108 =he )ew Cor" Stoc" +0change trades PepsiHs stoc" for the first time'

In support of the war effort& PepsiHs bottle crown colors change to red& white& and blue'

0C1>8 PepsiEs theme line becomes "Bi!!er Drink, Beer ase%"

0C18 6orporate headquarters mo1es from


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Mountain *ew launches its first campaign& Cahoo Mountain *ew'''ItHll tic"le your innards'

0C/8 =he Pepsi Lorld Deadquarters mo1es from Manhattan to )C'

0C18 :irst Pepsi plant opens in the $'S'S'8'

=ele1ision ads introduce the new theme line& Dello& Sunshine& and Dello Mountain *ew'

0C8 At 79& mar"eting genius Bohn Sculley is named President of Pepsi36ola'

0C8 =he 6ompany e0periments with new fla1ors' =wel1e3pac" cans are introduced'

0C/8 Pepsi becomes number one in sales in the ta"e home mar"et'

0C>8 Mountain *ew launches the "Dew i o i" theme'

0C18 Pepsi ad1ertising ta"es a dramatic turn as Pepsi becomes "he choice o* a New

eneraion%"

0C=8 After responding to years of decline& 6o"e loses to Pepsi in preference tests by

reformulating' Dowe1er& the new formula is met with widespread consumer rejection& forcing

the re3introduction of the original formulation as "Coca-Cola Classic%"

=he cola war ta"es "one !ian sip *or ankind," when a Pepsi "space can" is successfully

tested aboard the space shuttle'

0C38 6hairman *onald M' Nendall retires and is succeeded by *' Layne 6alloway'

Pepsi36ola acquires Mug 8oot eer'

0C8 Pepsi36ola President 8oger +nrico is named President6+O of Pepsi6o Lorldwide

e1erages'

0C8 6raig Leather up is appointed President6+O of Pepsi36ola 6ompany'

0CC8 Pepsi lunges into the ne0t decade by declaring Pepsi lo1ers "$ eneraion $head%"

0CC/8 American Music Award and >rammy winner rap artist Coung M6 writes and performs

songs e0clusi1ely for national radio ads for Pepsi' 8ay 6harles joins the Pepsi family by

endorsing *iet Pepsi' =he slogan is ".ou o he /i!h (ne Ba)y%"

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0CC08 6raig +' Leather up is named 6+O of Pepsi36ola )orth America& as 6anada becomes

part of the companyHs )orth American operations'

Pepsi introduces the first be1erage bottles containing recycled polyethylene terephthalate !or

P+=# into the mar"etplace' =he de1elopment mar"s the first time recycled plastic is used in

direct contact with food in pac"aging'

0CC.8 Pepsi36ola launches the "oa 0a#e " theme which supplants the longstanding

"Choice o* a New eneraion%"

Pepsi36ola and


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0CC8 In the early part of the year& Pepsi pushes into a new era with the un1eiling of the

>eneration )e0t campaign' >eneration )e0t is about e1erything that is young and freshG a

celebration of the creati1e spirit' It is about

0CC8 Pepsi celebrates its %--th anni1ersary'

Pepsi6o' 6hairman and 6+O /o!er $% Enrico donate his salary to pro1ide scholarships for

children of Pepsi6o employees'

Pepsi introduces Pepsi One 3 the first one calorie drin" without that diet tasteQ

.///8 Although Pepsi is a great place to wor"& Ste1en =ruitt !a"a HstruittH# ta"es his s"ills and

hard wor" elsewhere !for more money of courseQ#& therefore putting an end to his Pepsi pageQ

=hroughout the ne0t few decades& the drin" continued to flourish& e0panding its presence

around the globe and battling soda industry leader 6oca 6ola for mar"et share with

aggressi1e mar"eting campaigns and promotion& including its famous “Pepsi >eneration” and

Pepsi 6hallenge ad campaigns'

In ./0= the company announced it would discontinue using aspartame as the sweetener in

*iet Pepsi& and replaced it with sucralose& another artificial sweetener' =he mo1e was pitched

as addressing customer concerns about the health ris"s of aspartame'

(%


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Chairman

President

UnitManage

r

TDM

ADC

Custome

rExecutiv

e

Distributers A,,C

!outeA"ents

Helper

Custome

rExecutiv

e

Distributers E,#

!outeA"ents

Helper

#R


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PEPSI – BRANDS AND PACK PROFILE

BRA!D PA(&S8

The products are )enerally a-ailable in three 9inds of pac9a)in)8


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• $LAV#UR PA(&S

(#LA :(arbonated Soft Drin9; 8

(.


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PPSI

%IRA!DA #RA!


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UP

%A!


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Introduction

8esearch in common language refers to the search of "nowledge' One can also define

research as a scientific and systematic search of rele1ant information on a specific topic' Infact& research is an art of scientific in1estigation'

%eanin)andDefinition

8esearch R 8e Search' =hat is search after search and search' =he purpose of such repeated

search is to thoroughly understand the problem& issue& or phenomenon and find the apt and

effecti1e solution to the problem or strategy to deal with the issue or the phenomenon' Such

solution or strategy adds to our stoc" of "nowledge in dealing with the problem or the issue'

In common parlance& research refers to a search for "nowledge' 8esearch simply put& is an

+ndea1our to disco1er answers to problems !intellectual and practical# through the

application of scientific method' =he LebsterEs International *ictionary gi1es a 1ery

inclusi1e definition of research as “as careful& critical inquiry or e0amination in see"ing facts

or principles& diligent in1estigation in order to ascertain something' =he (-th 6entury

6hamber *ictionary defines research as a careful search or systematic in1estigation towards

increasing the sum of "nowledge'

8esearch is essentially a systematic enquiry see"ing facts through objecti1e& 1erifiable

methods in order to disco1er the relationship among them and to deduce from them broad

principles or laws' 8esearch is really a method of critical thin"ing' It comprises defining and

redefining problems& formulating hypothesis or suggested solutions& collecting& organi?ing

and e1aluating data& ma"ing deductions and ma"ing conclusions and at last& carefully testing

the conclusions to determine whether they fit the formulated hypothesis' =hus the term

H8esearchT refers to a critical& careful and e0hausti1e in1estigation or inquiry or e0perimentation or e0amination ha1ing as its aim the re1ision of accepted conclusions& in the

light of newly disco1ered facts'

Type of Research Desi)n

(4


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=he 8esearch design specifies the method and procedure for acquiring the information

needed' It is the o1erall pattern or framewor" of the project that stipulates what information is

to be collected from which sources and by what procedures'

=he *esign Of our research is descripti1e as it concerns the items are to be obser1ed and how the

information and data gathered are to be analy?ed'

=he good research design would collect the data economically'

• =ype of research *escripti1e 8esearch

• *ata Source Primary and Secondary data

• 8esearch Instrument A questionnaire was structured together the

primary information'

• 8esearch *uration % B$)+37% B$


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:or the project we used probability sampling that can also be termed as we only targeted the

shops which sells waters'

%ethods of Data (ollection

=he data collected for the project was primary data' =he data was collected through personals

inter1iews& which was in the form of direct personal in1estigation' =he inter1iew was 1ery

structured because we only as" the question as per the +*S format'

Types of data

%' Primary data

(' Secondary data

TH %AR&T RSAR(H PR#(SS

=he entire project was di1ided into fi1e phases and each phase had its indi1idual significance

and supplemented each other'

7%


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6DAP=+8 F -.

DATAA!AL"SIS

$I!DI!< A!D A!AL"SIS

7(


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Data Analysis

F'0'Pepsi6o ha1e good distribution channelJ

TABL SH#?I!< ?HAT RSP#!D!T THI!& AB#UT PPSI(#DISTRIBUTI#! (HA!!L

Sl !#' Particulars )o of 8espondent Percentage

% Strong Agree /5 /5

( Agree (7 (7

7 6anEt say %- %-

. *isagree -4 -4

=otal %-- %--

$%&'(&

)*&

%&

)st +tr 'nd +tr (rd +tr ,th +tr

Interpretation8 =he data shows /5K Strong Agree& (7K Agree& %-K 6anEt say& -4*isagree' y this data that company ha1e good distribution channel but should focus more ontheir distribution channel'

F'.'*istribution channel has an important role in positioning of the productJ

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TABL SH#?I!< D#S DISTRIBUTI#! (HA!!L I%P#RTA!T

$#R P#SITI#!I!< TH PR#DU(T


% Strong Agree 77 77

( Agree .7 .7

7 6anEt say -/ -/

. *isagree %5 %5

total %-- %--

((&

,(&

$&

)%&


Interpretation8 In this data 77K strong agree& .7K Agree& -/K canEt say and%5K

*isagree it shows that our objecti1e is fulfilled by this research and we can say that if weha1e to promote our product then we should ha1e strong distribution channel'

F'>' Cou being pro1ided the '6 coolers by the companyJ

7.


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TABL SH#?I!< TH RLATI#!SHIP #$ TH (#%PA!" ?ITH TH

DISTRIBUT#RS A!D RTAIL#RS


% Strong Agree /5 /5

( Agree (7 (7

7 6anEt say %- %-

. *isagree -4 -4

=otal %-- %--

$%&'(&

)*&

%&


I!TRPRTATI#!8 In this data /5K Strong agree& (7K Agree& %-K 6anEt say and -4K

*isagree' So it shows that company should thing that how can they better relationship withe1ery retailers and distributors'

F'='Perception of retailersdistributors towards the Pepsi6o distributor channelJ

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TABL SH#?S TH PR(PTI#! #$ RTAILRS G DISTRIBUT#RS T#?ARDS

TH PPSI(#4S DISTRIBUTI#! (HA!!L


% Strong Agree 7- 7-

( Agree // //

7 6anEt say -5 -5

. *isagree -2 -2

=otal %-- %--

(*&

$$&

%&/&


I!TRPTATI#!8 In this data 77K Strong Agree& //K Agree& -5K 6anEt say and -2K

*isagree' So here area of concern that how company can ma"e happy those respondent whoare thin" that Pepsi6o ha1e worstbad *istribution channel and how can company de1elopgood distribution and change the perception of retailers and distributors'

F'3'Dow much time& company ta"es to mar" reach the product at retailer shopJ

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TABL SH#?S THAT I$ BTR S(H% IS PR#VIDD B" (#& T# TH

DISTRIBUTR #$ PPSI(# (A! TH" S?IT(H


% Strong Agree (. (.

( Agree .4 .4

7 6anEt say %5 %5

. *isagree -5 -5

total %-- %--

',&

,&

)%&

)*&


I!TRPRTATI#!8 In this data (.K Strong agree& .4K Agree& %5K 6anEt say and -5K*isagree' So it shows that if company has to maintain good relationship with retailers anddistributors then company will be focus on better ser1ices and schemes'

F''Cou are ha1ing logistics facility of our Pepsi6o 6ompany or ownJ

75


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TABL SH#?S TH STATUS #$ TH L#


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TABL SH#?S THR IS A! A$(T #$ L#


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F'0/' Perception of respondent towards the Pepsi6o distribution channel if '6 coolers pro1ided by the company'

TABL SH#?S TH PR(PTI#! #$ RSP#!D!T T#?ARDS PPSI(# I$

V'( (##LRS IS PR#VIDD B" TH (#%PA!"


% +0cellent 72 72

( >ood /9 /9

7 ad -9 -9

. Lorst -- --

=otal %-- %--

(/&

$-&

-&


Interpretation8 In this data the 72K retailers say +0cellent& /2K >ood and -9K ad' SoPepsi6o ha1e good distribution channel because they are gi1ing '6 cooers to the retailers&they should pro1ide the 1'c coolers to the entire retailer'

F'00'*o you easily get your demanded product which you gi1en orderJ

.(


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TABL SH#?S D# TH RTALRS ASIL"


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F'0.'Lhy you prefer this brandJ

TABL SH#?S THAT $A(T#R $#R (H##SI!< BRA!D


% A1ailability %% %%

( Ad1ertisement .. ..

7 6ustomer demand .7 .7

. Others -( -(

total %-- %--

))&

,(&

,(&

'&


I!TRPRTATI#!8 In this data %%K A1ailability& ..K Ad1ertisement& .7K 6ustomerdemand and -(K Other' So this pro1es that ad1ertisement also plays a major role in attractingthe retailers and mar"et demands to prefer retailers to choose the brand'

..


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6DAP=+8 F -/

$I!DI!


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$I!DI!


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R(#%%!DATI#!

=his is one of the most important and most difficult parts of the study' I arri1ed at certainrecommendations for Pepsi6o India after the analysis of the data' Some of the importantrecommendations are as follows'

• =here should be and correct feedbac" from the retailers on the performance of

salesmen' =his will help impro1e their efficiency and accountability' Moreo1er& thiswill also help in the confusing that the retailers ha1e at times becomes the salesmandoes not e0plain the schemes properly'

• As already mentioned '6' coolers are a major reason of dissatisfaction amongretailers' =he periodical maintenance chec" of '6'coolers is done at three months'=his should be done at inter1al of ./ days or 2- day instead of the current practice of 5- days'

• 6ompany should ha1e better logistics facility for ma"ing reach the product at

retailerEs door at right time'

• Mar"eting *e1elopment 6oordinatorsMar"eting +0ecuti1esSale +0ecuti1es of the

company must focus more for mar"ing better relationship with retailers'

• 6ompany should pro1ide 1isi cooler to e1ery retailer' ecause who is ha1ing 1isi

cooler of which company they are promoting the same brand to the consumer'

• 6ompany should focus on the retailer demand preferences and launch new product

according to the mar"et demand and there need'

.9


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(#!(LUSI#!

After analy?ing all the aspects of the data a1ailable and gi1ing some important

recommendations a suitable conclusion which should be deri1ed for this study' Dowe1er&

before starting the conclusion part& the objecti1e of the research must be "ept in mind so that

we can arri1e at a befitting conclusion for the research problem' =he primary objecti1e of this

research was to "now distribution channel of Pepsi in Dajipur and to "now the importance of

*istribution channel strategy in Positioning of the product' =he data collected pro1ided a

sound base for understanding the o1erall organi?ational set up of Pepsi6o in India' y

analy?ing the data and the literature re1iew& following conclusion was inferred

=he Sale and *istribution )etwor" of Pepsi is 1ery strong and almost flawless' Pepsi6o India

had the first mo1er ad1antage when it entered the mar"et and it capitali?ed on that ad1antage

to grab the mar"et' :ranchisee based operations combined with the 6ompanyEs operations

add strength to the o1erall presence of the 6ompany in the mar"et'

:ranchisee ta"es care of its operations and Pepsi6o does not interfere in its operations' =he

:ranchisee is required to report to the company at specific time inter1als'

=he Ad1ertising 6ampaigns are concei1ed& implemented by the Pepsi6o and :ranchisee has

no say in that' It is 1ery important to de1elop good relationship with the retailers by pro1idingthem better ser1ices and schemes' Maintaining the good relationship with the distributors is

1ery important for the company because they are the main part of the distribution channel'

Public relation is also critically important in this industry'

.5


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6DAP=+8 F -9

BIBLI#


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I8APDC

Reference Boo98

0' %AR&TI!< %A!A


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FUSTI#!!AIR

!a*e 8

Address 8

(ontact !o' 8

F'0'*oes Pepsi6o ha1e good distribution channelJ

a' Strongly agree b' Agreec'6anEt say d'Strongly disagree c'*isagree

F'.'*oes*istribution channel has an important role in positioning of the productJ

a' Strongly agree b' Agree c' 6anEt say d' Strongly disagree c'*isagree

F'>'Are you being pro1ided the '6'coolors by the companyJ

a'Ces b' )o

F'1'*oes Pepsi6o has good relationship with the distributorsretailersJ

a'Strongly agree b' Agree c' 6anEt say d'*isagree

F'='Perception of retailersdistributors towards the Pepsi6oEs *istribution 6hannelJ

a' +0cellent b'>ood c'ad d' Lorst

F'3'Dow much time& 6ompany ta"es to reach the product at retailer shopJ

a' One day b'7 day c' ( day d' One wee" e' One month

F''If better scheme is gi1en then under youreplacedealership with co"e'

a'Strongly agree b' Agree c' 6anEt say d' Strongly disagree e'*isagree'F''Are you pro1ided with logistics facility of our Pepsi6o 6ompany or using own

a'Own b'6ompany

F'C'*oes


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Documents

Summer Internship ProjectReport- Navneet shukla (2014-16).docx