Summer 2019.Confectionery

Godiva embraced the summer theme by making a Chocolate Festival Collection, the gold packaging and pink ribbon playing into seasonal trends.

In its stores, dedicated ‘Thank you, teacher’ and ‘Best teacher gifts’ sections gave options to parents and students looking for a thoughtful present at the end of the school year.

IN-STORE POS

IN-STORE POS

“Gifting was key for Godiva, as it grabbed hold of the tricky summer

theme with a number of clever, subtle touches that helped ensure its voice

was heard.”

Alan TurnerCreative Director

DIGITAL ACTIVITY

DIGITAL ACTIVITY

DIGITAL ACTIVITY

There was a shift in focus from Hotel Chocolat’s in-store signage, which leaned towards ice creams, lollies and milkshakes to bring it in line with the seasonal change.

Its website had a number of themed options to choose from, such as the ‘Little ray of sunshine’ hamper and ‘Ice cream swirls’ selection box, which again were clearly marked across the page underneath the playful banner.

Parents searching for something to keep the kids occupied over the holidays could find it on the brand’s social media channels, where it advertised chocolate tasting, designing and decorating sessions.

IN-STORE POS

IN-STORE POS

www.itg.co.uk

IN-STORE POS

OUTDOOR POS STORE FRONT

STORE FRONT

DIGITAL ACTIVITY

You couldn’t miss the ‘Tastes like summer’ campaign on Thorntons’ website, with that rainbow of petals drawing us towards its seasonal collection.

In its stores, the brand’s ‘School’s Out’ slogan accompanied special gifts for their favourite teacher, along with the offer of a free summer selection bag with a spend of £12 or more. Again, those multi-coloured petals meant it was unmissable, and the bronze sticker reading ‘Personalise for free’ made it that little bit more tempting.

DIGITAL ACTIVITY

DIGITAL ACTIVITY

IN-STORE POS

IN-STORE POS

www.itg.co.uk

IN-STORE POS

IN-STORE POS STORE FRONT

DIGITAL ACTIVITY

DIGITAL ACTIVITY

DIGITAL ACTIVITY

The ‘Splash of Summer’ campaign certainly brought a healthy dose of colour to Whittard’s stores throughout the season, particularly with the floral window vinyl and sloping, handwriting-style lettering.

On social media, its different flavours were snapped in carefully arranged photographs, themed around the flavour, while its website banner moved away from hot beverages by promoting iced tea and coffee, as well as some special summer recipes.

DIGITAL ACTIVITY

“True to its brand aesthetic, Whittard’s social media posts were beautifully curated over summer, giving a real

sense of elegance to the season.”

Chris PerksManaging Director of Digital Services

STORE FRONT

www.itg.co.uk

IN-STORE POS STORE FRONT

STORE FRONTDIGITAL ACTIVITY DIGITAL ACTIVITY

Summer 2019.Thank you

Get in touch for more information or to discuss opportunities for your business

inspired@itg.co.uk

*Information and images within this report are gathered from ITG research, third party resources and materials available in the public domain.