as of

January 4, 2017

EuropaCorp Research & Strategy Department

Updated on Wednesdays: Last Updated January 4, 2017

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EuropaCorp Research & Strategy Department

Updated on Wednesdays: Last Updated January 4, 2017

Summer 2017 - Competitive Titles

Marketing Campaign Check List

Date Title SDCC16 Marketing Materials 1 2 3 4

MAY 5 Guardians of the Galaxy Vol 2 !" Sneak Peek Teaser    

MAY 19 Alien: Covenant !"  Trailer      

MAY 26 Pirates of the Caribbean 5 !" Teaser      

JUNE 2 Wonder Woman !" Teaser Trailer    

JUNE 9 World War Z 2  

       

JUNE 9 The Mummy !" Teaser Trailer    

JUNE 16 Cars 3 !" Teaser      

JUNE 23 Transformers: The Last Knight !"IMAX

Featurette Trailer    

JUNE 30 Despicable Me 3 !" Trailer       

JULY 7 Spider-Man: Homecoming !":15 Trailer

Tease   Trailer 1    

JULY 14 War for the Planet of the Apes  

Digital Billboard Trailer     

JULY 21 Valerian !" Teaser      

JULY 21 Dunkirk !"Announce-

ment Trailer  Trailer 1    

JULY 28 Untitled Live Action Disney Film  

       

JULY 28 The Dark Tower !"        

AUG 4 EmojiMovie: Express Yourself  

 Teaser      

EuropaCorp Research & Strategy Department

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NOT ALL SUMMER TITLES

NOT ALL SUMMER TITLES

Updated on Wednesdays: Last Updated January 4, 2017

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Marketing Campaign Highlights o  First Image Released in February 2016

o  SDCC 2016 – title treatment and clip reveal o  Poster reveal and Sneak Peek teaser release in October 2016

o  Teaser trailer released online & during December 3 during ACC Championship Game: Clemson v Virginia Tech

o  Teaser had 81 million views in first 24 hours (across various platforms) boasting a Marvel best but coming behind all-time highs with Beauty and the Beast, Fifty

Shades Darker, and The Force Awakens Official Teaser Details Date Posted:12/03/16 YouTube Views: 14.3M+ YouTube Comments:17,100+ Snapshot of Guardians Vol 1 Release Date: 08/01/14 Rotten Tomatoes: 91% Open/Cume Gross: $94.3M/ $333.2M

Release MAY 5, 2017

Studio: Disney/Marvel Genre: Sci-Fi / Action Adventure

Release MAY 19, 2017

Studio: Disney Genre: Action Adventure/ Fantasy

Release MAY 26, 2017

CinemaScore Details Score: A

59% M / 41% F <25: 43% / 25+: 57% / <18: 24%

Studio: Fox Genre: Sci-Fi Horror

Marketing Campaign Highlights o  First Image Released in February 2016

o  SDCC 2016 – title treatment and clip reveal o  First footage shown by Fox at annual NY presentation in early December to

select fans/partners (early buzz) o  Teaser gif released online on Christmas, followed by digital trailer launch on

Christmas Day

Official Trailer Details Date Posted:12/24/16 YouTube Views: 13.2M+ YouTube Comments:15,800+ Snapshot of Prometheus Release Date: 06/08/12 Rotten Tomatoes: 72% Open/Cume Gross: $51.1M/ $126.5M

CinemaScore Details Score: B

66% M / 34% F <25: 29% / 25+: 71% / <18: 8%

Official Sneak Peek Teaser Details Date Posted:10/19/16

YouTube Views: 8.7M+ YouTube Comments:9,900+

Marketing Campaign Highlights

o  Johnny Depp appearance, logo reveal, and Orlando Bloom return to cast at Disney D23 Expo 2015

o  Teaser released during Fear the Walking Dead in Early October; Online shortly after

Official Teaser Details Date Posted: 10/02/16 YouTube Views: 17.8M+ YouTube Comments: 15,400+ Snapshot of Most Recent Film POTC: On Stranger Tides Release Date: 05/20/11 Rotten Tomatoes: 32% Open/Cume Gross: $90.2M/ $241.1M

CinemaScore Details Score: B+

50% M / 50% F <25: 44% / 25+: 56% / <18: 25%

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Marketing Campaign Highlights

o  First Look with EW in March 2016 o  SDCC 2016 – First Teaser & Poster Debut (July 23) o  Official Trailer released early November (Nov 3)

Official Trailer Details Date Posted: 11/03/16 YouTube Views: 18.5M+ YouTube Comments: 25,400+ Snapshot of Batman v Superman Release Date: 03/25/16 Rotten Tomatoes: 27% Open/Cume Gross: $166.0M/ $330.4M

Marketing Campaign Highlights

o  Early August announcement that David Fincher is rumored to direct in place of JA Bayona, who moved on to Jurassic World 2

Official Trailer YouTube Views: N/A Snapshot of World War Z Release Date: 06/21/13 Rotten Tomatoes: 67% Open/Cume Gross: $66.4M/ $202.4M

Marketing Campaign Highlights

o  Publicity hits May through July 2016 to align with filming, including first look photos

o  First teaser released on December 1 and shared on Tom Cruise’s social o  Full trailer debuted on December 4 during The Walking Dead and NBC’s

Sunday Night Football Official Trailer Details Date Posted: 12/04/16 YouTube Views: 24.7M+ YouTube Comments: 21,700+ Snapshot of The Mummy (2001) Release Date: 05/07/99 Rotten Tomatoes: 67% Open/Cume Gross: $66.4M/ $202.4M

Release JUNE 2, 2017

Studio: WB/DC Genre: Superhero / Action Adventure

Release JUNE 9, 2017

Studio: Paramount Genre: Sci-Fi Horror / Zombie

Release JUNE 9, 2017

Studio: Universal Genre: Action Adventure / Fantasy

CinemaScore Details Score: B

62% M / 38% F <25: 40% / 25+: 60% / <18: 22%

Official Teaser Details Date Posted: 07/23/16

YouTube Views: 27.3M+ YouTube Comments: 42,800+

CinemaScore Details Score: B+

49% M / 51% F <25: 33% / 25+: 67% / <18: 14%

CinemaScore Details Score: B

59% M / 41% F <25: 40% / 25+: 60% / <18: 20%

Official Teaser Details Date Posted: 12/01/16 YouTube Views: 7.1M+

YouTube Comments: 4,800+

Marketing Campaign Highlights o  First Images and New Character Details Released in May 2016 o  John Lasseter (director) gives interview to EW in June 2016

o  Teaser released Nov 21 o  Cars themed installation at North American International Auto Show on

Jan 8 in Detroit (announced in Dec) Official Teaser Details Date Posted: 11/21/16 YouTube Views: 22.3M+ YouTube Comments: 45,000+ Snapshot of Cars 2 Release Date: 06/24/11 Rotten Tomatoes: 39% Open/Cume Gross: $66.2M/ $191.5M

Marketing Campaign Highlights o  Title and title treatment debuted on Instagram in May 2016

o  Casting announcements and filming updates in August, September, October, and November 2016

o  Transformers: The Last Knight IMAX Partnership Featurette Released – Nov 16 o  On Dec 5, official trailer launch online and during Monday Night Football (trailer

garnered 93.6 million views in 24 hours across various platforms, beating Guardians of the Galaxy Vol 2) / Trailer in theater debut on ROGUE ONE

o  Weekly “Transformer Tuesdays” on social media Official Trailer Details Date Posted: 12/05/16 YouTube Views: 5.2M+* YouTube Comments: 6,800+* *Para. did not hub the trailer video in one YT channel Snapshot of Age of Extinction: Release Date: 06/27/14 Rotten Tomatoes: 18% Open/Cume Gross: $100.0M/ $245.4M

Release JUNE 16, 2017

Studio: Disney Pixar Genre: Family / Animation

Release JUNE 23, 2017

Studio: Paramount Genre: Action Adventure / Sci Fi

CinemaScore Details Score: A-

44% M / 56% F <25: 44% / 25+: 56% / <18: 38%

CinemaScore Details Score: A-

64% M / 36% F <25: 42% / 25+: 58% / <18: 27%

IMAX Featurette Details Date Posted: 11/16/16

YouTube Views: 285K+ YouTube Comments: 250+

Marketing Campaign Highlights o  Villain and key plot details released in April 2016

o  Official trailer digital launch on Dec 14 Official Trailer Details Date Posted: 12/14/16 YouTube Views: 10K+ YouTube Comments: 140+ Snapshot of Despicable Me 2 Release Date: 07/03/13 Rotten Tomatoes: 73% Open/Cume Gross: $83.5M/ $368.1M

CinemaScore Details Score: A

41% M / 59% F <25: 56% / 25+: 44% / <18: 41%

Release JUNE 30, 2017

Studio: Universal Genre: Family / Animation

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Marketing Campaign Highlights o  Title and title treatment revealed in April 2016

o  SDCC 2016 – exclusive footage reveal from first 10 days of filming o  Casting details (Zendaya) announced in August 2016 and November 2016

(Michael Keaton as villain The Vulture) o  :15 teaser released online Dec 7

o  First trailer revealed on Jimmy Kimmel Live with guest Tom Holland, followed by digital launch (Dec 8)

Official Trailer Details Date Posted: 12/08/16 YouTube Views: 5.7M+ YouTube Comments: 2,300+ Snapshot of Amazing Spider-Man 2 Release Date: 05/02/14 Rotten Tomatoes: 52% Open/Cume Gross: $91.6M/ $202.9M

Marketing Campaign Highlights o  Title revealed in May 2015

o  Digital billboard shown and key plot details released at NYCC in October 2016 o  Official trailer digital launch on Dec 9, followed by broadcast launch during The

Walking Dead (12/11) Official Trailer Details Date Posted: 12/09/16 YouTube Views: 12.0M+ YouTube Comments: 10,600+ Snapshot of Dawn of the Planet of the Apes Release Date: 07/11/14 Rotten Tomatoes: 90% Open/Cume Gross: $72.6M/ $208.5M

Marketing Campaign Highlights o  First look and casting announcement in May 2016 o  Announcement Trailer Released on August 4

o  Announcement in November 2016 that film will release early on 35mm film o  Official poster released on Dec 12, with Trailer 1 digital launch following on Dec 14 Trailer 1 Details Date Posted: 12/14/16 YouTube Views: 244K+ YouTube Comments: 4,900+

Release JULY 7, 2017

Studio: Sony Genre: Superhero / Action Adventure

Release JULY 14, 2017

Studio: Fox Genre: Sci-Fi Action

Release JULY 19, 2017 (35mm) JULY 21, 2017 (Wide)

Studio: WB Genre: War Drama / Action

CinemaScore Details Score: B+

60% M / 40% F <25: 55% / 25+: 45% / <18: 29%

CinemaScore Details Score: A-

56% M / 44% F <25: 35% / 25+: 65% / <18: 19%

NY Comic Con Digital Billboard Details Date Posted: 10/06/16 YouTube Views: 1.0M+

YouTube Comments: 900+

:15 Teaser Details Date Posted: 12/07/16 YouTube Views: 7.7M+

YouTube Comments: 8,200+

Announcement Trailer Details Date Posted: 08/04/16 YouTube Views: 6.3M+

YouTube Comments: 9,400+

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Marketing Campaign Highlights

o  Untitled release announced in April 2016

Official Trailer YouTube Views: N/A

Marketing Campaign Highlights

o  First look with EW in July 2016 o  SDCC 2016 - Exclusive book from film universe revealed

o  Brief trailer leak in October 2016 & Film pushed to Summer 2017 (announced November 2016)

Official Trailer YouTube Views: N/A

Release JULY 28, 2017

Studio: Disney Genre: Live Action Fantasy

Release JULY 28, 2017

Studio: Sony Genre: Sci-Fi Horror / Fantasy

Marketing Campaign Highlights

o  First look with EW in March 2016 o  SDCC 2016 (July) – Hall H footage presentation with Luc Besson and

key cast o  NYCC 2016 (October) – Activation with Luc Besson and original writers

of the comic o  October 2016 – Poster and Additional Images Released o  Teaser release online and in-theater early November 2016

Official Teaser Details Date Posted: 11/10/16 YouTube Views: 9.9M+ YouTube Comments: 13,500+

Release JULY 21, 2017

Studio: EuropaCorp Genre: Sci Fi / Action Adventure

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Marketing Campaign Highlights

o  Cast announcements in July and October 2016 o  Teaser released in December 2016

Official Teaser Details Date Posted: 12/20/16 YouTube Views: 645K+ YouTube Comments: N/A

Release AUGUST 4, 2017

Studio: Sony Genre: Family / Animation

as of

January 4, 2017

EuropaCorp Research & Strategy Department

Updated on Wednesdays: Last Updated January 4, 2017