PCA Conducts 10,000th Live Workshop

Deloitte Adds $100,000 in Triple-Impact Competitor® Scholarships

Jim Thompson’s Elevating Your Game Published

Talking Points E-Mail Series Launches

Website Re-Staged

Continued Geographic Expansion and Impact!

S u m m e r 2 0 1 2

Cover photo: Santa Cruz SPIN softball players fill each others’ emotional tanks dur-ing 16 & Under competition in the Rohnert Park Rebels Classic softball tournament. Brooke Scothorn (#2) is the daughter of photographer Tara Brown, who is married to PCA Member and San Lorenzo Valley High School Softball Coach Mark Brown.

Th e P u r p o s e , P ow e r a n d P rom i s e o f Yo u t h S p o rt s

Dusty BakerManager, Cincinnati Reds

Last year – a year in which PCA conducted its 10,000th workshop and laid the groundwork for expansion to at least eight local Chapters

by the time you read this – I joined a panel for the 25th reunion of my class at the Stanford Graduate School of Business to talk about social entrepre-neurship and what I had learned in founding PCA.

I said, “Ensuring that kids have a good expe-rience with youth sports might not be as critical as, for example, dealing with climate change or global poverty. But it was an area where I had a lever to make a difference, while I didn’t have such a lever with other big problems our society faced.”

My GSB classmate, Mike Stanley, challenged me on this. As a longtime coach and sport parent, he thought fixing problems with youth sports was one of the most important things anyone could do. I realized Mike was right and I was wrong.

The Purpose

I started PCA in 1998 to stop adults from doing negative things (however well-intentioned) that were driving kids out of youth sports. Eventu-ally, it dawned on me how we could use sports to develop better athletes and better people.

Youth sports provides an endless proces-sion of teachable moments. PCA workshops, on-line courses, books and new media help coaches and sports parents focus on the bigger picture in youth sports and learn to seize these moments, to benefit the millions of kids who play sports.

The Power

Washington Post sports writer Thomas Boswell argues that sport “has become central to what remains of our American sense of iden-tity” and even has become “the meeting ground where we discuss our values.” What happens in pro and college sports trickles (or floods) into youth sports.

When a pro hockey game turns into a mixed martial arts event, or a football coach pays bounties for injuring opponents, those acts are not confined to the pro sports arena. What happens in sports reverberates across our society. All the more reason to get youth sports right, to use it to enhance our world.

Our society faces difficult problems. And too many leaders too often put selfish interest before the greater good. We need more positive contributors and ethical, effective leaders. There is no better place to develop them than in sports.

Shane BattierNBA Star and past NCAA Basketball Player of the Year

Thanks to the PCA National Advisory Board Members pictured below and listed at right.

Phil JacksonPCA National Spokesperson;11-time NBA Champion Coach

Ken EriksenHead Coach, USA Softball National Team

Kristine LillyFormer U.S. National Women’s Soccer Team Captain

Mark MurphyPresident and CEO, Green Bay Packers

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Th e P u r p o s e , P ow e r a n d P rom i s e o f Yo u t h S p o rt s

The Promise

A Double-Goal Coach® uses teachable moments to help an athlete become a Triple-Im-pact Competitor – someone who is committed to making self, teammates and the game better by the way he or she competes. That is the pur-pose and promise of youth sports – to help kids become better athletes and better people.

Imagine what our world would be like if we had hundreds of thousands of coaches developing millions of athletes who come out

of their youth sports experience committed to making themselves better; their family, friends and colleagues better; and our society better. It would truly be a different, and better, world.

PCA Founder and CEO

PCA’s National Advisory Board (in addition to those pictured below)Brad AusmusJennifer AzziAlbert BanduraBruce BochyRuthie BoltonBob Bowlsby Bill BradleyBrenda BredemeierLarry BrownFrank BroylesDoug BurgumBill CampbellBrandi ChastainNadia ComaneciKevin ComptonBart ConnerRob CornillesMihaly CsikszentmihalyiWilliam DamonRick DavisSeth DavisDonna de VaronaTony DorsettJoan DudaTony DungyCarol DweckMark EdmundsHerm EdwardsJoe EhrmannJoy FawcettPat FitzgeraldSusan FordJulie FoudyHoward GardnerJim GibbonsDaniel GouldDick GouldTony GranatoChris GrantDaniel GrossmanPeter HarrisDan HawkinsChip HeathLionel HollinsJune JonesSteve KerrJerry KindallAlexi LalasBlaire LaCorteRichard LapchickTed LelandLeo Linbeck IIIDonna LopianoRonnie LottBarry ManoSteve MariucciMike McCafferyGeorge McCownChris MooreJim Mora, Jr.Rebecca MorganDonna OrenderNoel PerryCharles PhillipsWilliam PollackJerry PorrasKen RavizzaDr. Dot RichardsonTed RobinsonDave RouxChris SalvaterraLee ShulmanKeith SmartDean SmithSteve SmithLeigh SteinbergSteve StenersenKerri StrugKathinka TunneyGene WashingtonDavid WeekleySteve YoungBarry Zito

Claudio ReynaFormer U.S. National Men’s Soccer Team Captain

Doc RiversHead Coach, Boston Celtics

Summer SandersOlympic Swimming Gold Medalist

Brad StevensHead Basketball Coach, Butler University

Doug WilsonGeneral Manager, San Jose Sharks

PCA Trainer Joe Thomas, PCA Chief Impact Officer Tina Syer and Alameda Soccer Club leader Steve Bitker at PCA’s 10,000th workshop.

S ince the last issue of Momentum, PCA has re-leased the eighth book by Jim Thompson, El-

evating Your Game: Becoming a Triple-Impact Competitor. The first of Jim’s books written for student-athletes, Elevating Your Game pro-vides inspirational advice and specific tips, tools and frameworks to help teens impact sports on three levels by working to improve themselves, teammates and their sport as a whole.

Beautifully produced by PCA’s publishing partner, Balance Sports Publishing, the book is used as an aid for student-athletes par-ticipating in PCA’s Becoming a Triple-Impact Competitor workshops through-out the U.S. The El-evating Your Game Coach’s Guide – a companion publica-tion downloadable for free from PCA’s web-site – helps coaches mentor their athletes in the ways of a Triple-Impact Competitor.

PCA recently launched a new series of free weekly e-mails for coaches called Talking

Points. Under the project funded by David Weekley, coaches go to PCA’s website to sign up for a 13-week Talking Points subscription, enough to give coaches one topic per week in a typical high school sports season to address with their players.

Each e-mail in the series helps the coach initiate conversation with athletes around such PCA principles and axioms as “Emotional Tank” and “Pressure is a Privilege.” All Talk-ing Points contain a link to a video featuring a PCA National Advisory Board member, Tri-ple-Impact Competitor Scholarship winner or other notable dispensing advice or inspiration that reinforces the theme of that week’s issue of Talking Points. Coaches may print the e-mails

“In the months following the release of Elevating Your Game, I realized more than ever that directly training student-athletes is central to our movement,” Thompson says. “Whether PCA succeeds by impacting coach-es, parents, school and organizational leaders or youth athletes, our ultimate goal is to help develop Better Athletes and Better People, and I hope the publication of Elevating Your Game is a major step in that direction.”

for distribution to athletes and click through to PCA’s website for an expanded version of the topic to print in PDF.

“When Jim Thompson told me of live PCA training he was piloting around the con-cept of talking points, it seemed natural to use e-communication to expand it to as many coaches and teams as possible,” says Weekley, a long-time, major PCA supporter. “I am glad to know we are helping PCA reach thousands of coaches, and therefore tens of thousands of athletes, with the Talking Points e-mail series.”

Says Thompson: “I appreciate David Weekley’s financial support of this initiative and his creativity and leadership in so quickly bring-ing to life an important new PCA initiative.”

Sign up for Talking Points at www.positivecoach.org/our-tools/talking-points

4 | Positive Coaching Alliance | MOM E N T U M

J i m Th om p s o n ’ s E l evat i n g Yo u r G a m e P u b l i s h e d

Ta l k i n g P o i n t s E-M a i l S e r i e s L au n c h e s

PCA National Advisory Board Member David Weekley

Participants in PCA’s Student-Athlete Leadership Conference discuss Jim Thompson’s Elevating Your Game.

PCA’s Triple-Impact Competitor Scholar-ship Program offers $100,000 in new

scholarship opportunities, thanks to De-loitte, the global accounting and consulting firm that helped found and fund the pro-gram in 2008, along with Thrive Founda-tion for Youth.

The new $100,000 from Deloitte ex-pands the program to the Boston and Dal-las areas, where high school junior (class of 2013) student-athletes may now apply for scholarships through June 30. Deloitte’s additional funding also raises the value of each scholarship to $2,000.

“Every year, I am amazed at the en-ergy and commitment Mark Edmunds and Deloitte bring to our programs and our mis-sion,” says PCA Founder Jim Thompson. “We are delighted that Deloitte continues

to expand its support of our scholarship program, from the pilot in the Bay Area to now running this program in seven of the largest metro areas in the U.S. It is impos-sible to overstate Deloitte’s importance to the PCA Movement.”

“Our goal is to positively impact youth and equip them with the tools they will need to succeed,” says Mark Ed-munds, Vice Chairman and Regional Man-aging Partner in Deloitte’s San Francisco office, which also provides mentors for scholarship program finalists in the Bay Area. “One way to do that is by support-ing PCA’s efforts; another is to bring our own expertise to the table so that the youth we and PCA impact have a well-rounded experience.”

Positive Coaching Alliance | MOM E N T U M | 5

D e lo i t t e A d d s $ 1 0 0 , 0 0 0 i n Tr i p l e - I m pac t C om p et i to r S c h o l a r s h i p s

Mark Edmunds , PCA National Advisory Board Member

Golden State Warriors Assistant Coach Kris Weems, featured speaker at the Triple-Impact Competitor Scholarship Awards breakfast in the San Francisco Bay Area, congratulates scholarship finalist Nathaniel Batey.

Jackie ElZakhem of Westmont (IL) High School delivers her acceptance speech at the Chicago-Area Triple-Impact Competitor Scholarship Awards Ceremony at U.S. Cellular Field.

For more information and videos of past Triple-Impact Competitor Scholarship Program events visit

www.positivecoach.org/our-programs/triple-impact-competitor-scholarships

From there, student-athletes in the metro areas of Boston and Dallas may apply for scholarships through June 30, 2012.

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PCA has completely overhauled its website and other e-communications, fueled by years of advances in content development and key

partnerships.

“We have been investing in development of new online courses and other content and curriculum so that we could meet the coach-training needs of such major partners as Amateur Athletic Union and Tex-as’ University Interscholastic League,” explains PCA Founder Jim Thompson. “The natural next step was to bolster our delivery and promotion of that content.

Fortunately, we had tremendous support from Kevin Compton, David Weekley, and the S.D. Bechtel, Jr. Foundation.”

The new website at www.PositiveCoach.org is much more dynamic, engaging and navigable than its predecessor. For example, a large, bold slide show quickly conveys key aspects of PCA , such as a Nation-al Advisory Board of high-profile athletes and coaches and a testimonial from a coach PCA has impacted.

Other key features include:

l The “news crawl” at mid-screen, al lowing for frequent updates on PCA initiatives and other youth sports news

l A section titled “Our Tools” offering free tips and tools for coaches, parents, athletes, school/organizational leaders and officials, as well as new resources on child abuse prevention created in the wake of scandals involving major college coaches

l An enhanced “Ask PCA” feature, where parents and coaches ask and answer questions about best practices in youth sports and hear from PCA’s expert trainers.

Additionally, each PCA Chapter has its own web-site (i.e., Boston.PositiveCoach.org; Chicago.Positive-Coach.org, etc.) to allow for more geographic-specific messaging and initiatives. “Housing our content in a website that represents the breadth and depth of the PCA Movement increases the likelihood of attracting

and retaining our audience of coaches, parents, school and organization leaders and stu-dent-athletes,” says PCA Chief Impact Officer Tina Syer, who led the communications over-haul. “Also, adding the Chapter websites contributes a lot to the scalability of our geographic expansion model. More than ever, our marketing and commu-nications are aligned with our deeper objectives as a non-profit movement.”

Marcia Argyris, S.D. Bechtel, Jr. Foundation Senior Program Officer, said, “We enthusiastically supported PCA’s partnership with AAU because we saw the impact PCA could have with one of the big-gest and most visible youth sports organizations in the country. We now are pleased to help PCA up-grade its web site and communication ability so it can reach even more youth sports leaders, coaches, par-ents and athletes with its outstanding content.”

The e-mail outreach overhaul also reinforces PCA’s mission. In addition to launching the new Talk-ing Points series funded by David Weekley (see p. 4), PCA re-designed 2-Minute Drills for coaches, parents and athletes; Leadership Gameplan (for leaders of PCA Partner schools or organizations); and Trainers Clipboard (for PCA Trainers). PCA Connector, for-merly a weekly e-mail, was re-designed and renamed Momentum and now issues bi-weekly.

Most importantly, all the e-mail franchises are rich in the PCA content that initially attracts interest and support in the PCA Movement.

C o n t e n t , N at i o n a l P a rt n e r s h i p D r i v e s B o l d N ew C om mu n i c at i o n s I n i t i at i v e

Positive Coaching Alliance | MOM E N T U M | 7

The Liberty Mutual Insurance Responsible Sports Program Powered by Positive Coach-

ing Alliance added new elements from PCA in 2011. Key among them:

l Aggressive expansion of podcasts featuring PCA Founder Jim Thompson interviewing PCA National Advisory Board Members and other sports notables

l Introduction of the Top 10 Responsible Sports Moments.

Podcast subjects for 2011 in chronologi-cal order of their appearance were Former NFL Head Coach Jim Mora, Jr.; NFL Hall of Famer Steve Young; Women’s World Cup Legend Bran-di Chastain; U.S. National Women’s Softball Head Coach Ken Eriksen; and ESPN Anchor John Buccigross.

The Top 10 Responsible Sports Moments invited the public to nominate examples of sportsmanship, sacrifice and selflessness – both big and small – at the youth sports and amateur sports levels. Liberty Mutual Insurance awarded $1,000 to each school or organization at the center of each of the Top 10 Responsible Sports Moments.

The campaign kicked off with a satellite media tour that had PCA Founder Jim Thomp-son rallying millions of TV viewers and radio lis-teners throughout the U.S. around the positivity of youth sports. PCA National Advisory Board Member and Former U.S. Women’s National

Soccer Team Captain Julie Foudy served as the program’s national spokesperson.

Among the Top 10 Moments:

l Sabrina Iannetti of the St. Mary’s High School hockey team (Lynn, MA) boarding the bus of the opposing team to congratulate them on ending her school’s 100-game winning streak and to wish them the best in the state tournament

l Josh Ripley of the Andover (MN) High School cross country team picking up an injured oppo-nent, carrying him back to the start-finish line for treatment, and then returning to the trail to complete the race

l A U-11 soccer coach demonstrating sports-manship by consoling a teen referee whose officiating error had cost the coach’s team.

“The Liberty Mutual Insurance Responsible Sports Program Powered by Positive Coaching Alliance has been an incredible partnership since its inception in 2007,” says Greg Gordon, Lib-erty Mutual Insurance’s Senior Vice President of Consumer Marketing. “The longer we work with PCA, the more we realize the impact and value of the content and messages PCA produces.”

Says Tina Syer, PCA’s Chief Impact Officer: “We are incredibly grateful for the opportunity to expand our partnership with Liberty Mu-tual Insurance. The company is instrumental in helping to improve youth sports for millions of families.”

L i b e rt y M u t u a l I n s u r a n c e F u rt h e r I n t e g r at e s P CA i n to R e s p o n s i b l e S p o rt s P ro g r a m

National Advisory Board members recently interviewed for Responsible Sports podcasts, from left: Julie Foudy, Steve Young, Jim Mora, Jr. and Brandi Chastain.

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N at i o n a l P a rt n e r s h i p s , L o c a l E x pa n s i o n S p r e a d P o s i t i v e C oac h i n g F a r a n d W i d e

PCA has gained tremendous mo-mentum in its drive toward a long-term goal of establishing Chapters

in dozens of cities. In the first half of 2012 alone, PCA launched Chapters in Denver (with major funding from The Daniels Fund) and the San Francisco Bay Area (fueled by funding from the Morgan Family Foundation, a long-time PCA supporter). Major funding for Phoenix is in place from Tom Lewis and the T.W. Lewis Foundation, and board and executive director recruitment will occur in the latter half of 2012.

“We are grateful for the financial support and vision of the individuals and foundations that are fueling our city-by-city growth, which continues building toward national scope,” says PCA Chief Revenue Officer David Shapiro. “Success is breeding success as we add chapters.”

Another key part of PCA’s expan-sion is continued work with the eight National Partner youth sports organiza-tions whose logos appear below. “Our National Partners provide an invaluable introduction to the grassroots leaders, coaches and parents who make up the heart of the PCA Movement,” Shapiro says. “Through e-mail promotion, we-binars, hosting our workshops at their events and running grant programs that provide easier access to our training, these partners are critical to our ability to impact millions of youth.”

Those interested in supporting a PCA Chapter or in becoming a PCA National Partner may contact Sha-piro at david@positivecoach.org or 916-400-4232.

Sacramento

Bay Area

National Headquarters

Phoenix

Denver

Los Angeles

H awa i i

PCA Impact Statistics From 1998 to press-time, May 2012

Number of coaches trained: 452,300

Number of parents trained: 96,000

Number of youth impacted: 4,558,500

Number of live workshops conducted: 11,012

Number of online courses taken: 134,500

Positive Coaching Alliance | MOM E N T U M | 9

N at i o n a l P a rt n e r s h i p s , L o c a l E x pa n s i o n S p r e a d P o s i t i v e C oac h i n g F a r a n d W i d e

Dallas

Chicago

Houston

Denver

New York

Boston

Washington, D C

Chapters

Regional Offices

Chapter Opening 2012

PCA Impact Statistics From 1998 to press-time, May 2012

Number of coaches trained: 452,300

Number of parents trained: 96,000

Number of youth impacted: 4,558,500

Number of live workshops conducted: 11,012

Number of online courses taken: 134,500

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2 0 1 1Hall of Famer

$100,000 and above

Daniels FundDeloitteGreater Houston

Community FoundationMorgan Family FoundationPayne Family FoundationS.D. Bechtel, Jr. Foundation

and Stephen Bechtel FundThrive Foundation for

YouthDavid Weekley

Olympian

$50,000 and above

Anonymous donorRobert H. GrahamTamar and Patrick PichetteRGK FoundationRuss and Beth Siegelman

All-Pro

$25,000 and above

Anonymous donorBaxter TrustPeter and Devon Briger Triad Foundation, Inc.Dan and Katharine Whalen

Most Valuable Player

$10,000 and above

Anonymous donorsWilliam V. CampbellCommunity Foundation of

the Virgin Islands, Inc.Mark EdmundsFenton Family FoundationJohn FineganDoug and Suzy GalenTom Grilk Mr. and Mrs. Brian B.

HoganPhil JacksonMargaret and Ken JacobsChris and Leslie JohnsonChristopher W. KleinertWendy Fenton McAdam

and Tim McAdamValerie and Barry McCarthyDennis and Gloria O’BrienWendy Petersmeyer and

Dave Bagshaw

Leo RedmondSheppard Mullin RichterRodger Rickard and Diane

TalbertJohn RinehartJim Thompson and Sandra

HietalaJeffrey W. TocciLarry and Robyn VarellasVision Service Plan (VSP)

All-Star

$5,000 and above

Randy and Laurie AllenHayes BarnardJon BiottiSandy and Bill BryanKevin CallaghanThomas G. CassuttDon and Sandra Craighead

Cockrell Family FundMike Dorsey and Susan

Ford-DorseyKaren Francis and Rick

DeGoliaJohn FrischGregory and Kelly GolubHunter Greene, M.D.Kate and Steve GibsonBrock HudsonMike KrulfeldGinny and Dan LeeJohn MagnessRoss MalinowskiPaul McClureThe Methodist HospitalNational Philanthropic

TrustPaul OlschwangerNancy OlsonGary PetersmeyerLee PopperAndy PriestTimothy and Theresia

RanzettaSan Francisco GiantsShutterflySt. John’s SchoolPeter SteinhauserJeremy StylesDonald and Erica SweeneyGeoff TicknerRobin VoigtSteve Zuckerman and

Debra Meyerson

Team Captain

$2,500 and aboveKenneth and Susan AbramsRick AguirreBrian and Kalyn BaerRichard BelesonPatty BenetFranklin and Jami ByrdAlison CarlsonJim CoffmanLes DenendFrost National BankMike GardnerTim HaleyPatrick HeeDr. and Mrs. William G.

HeegaardJeff HousenboldRich and Gina KelleyKelly Foundation, Inc.Bonnie LarsenBrent LawrenceLinda Stern–James P.

Bennett & Co.Doug and Shawn

MackenzieJeff and Anne

MaggioncaldaDavid and Camilla OlsonElizabeth PlumleeRay PurpurMichael RudinPaul and Carley RydbergStarTex PowerAnne and John SyerThe California EndowmentThe Minneapolis

FoundationEric and Lan WenickWente Family EstatesXilinx

Play Maker

$1,000 and aboveAnonymous donorDaniel AbramsNikesh AroraFrederic Allen ArpJohn BaileyJim BaileyAndy BealBrent BechtolRick BeelerSam and Kelly BronfmanSean Burns

D o n o r s to P o s i t i v e C oac h i n g A l l i a n c e

PCA experienced yet another re-cord year in contributions to our Annual Fund in 2011, thanks

to hundreds of youth sports leaders, coaches and parents, who helped us meet a $150,000 matching challenge grant from PCA supporters, including National Spokesperson Phil Jackson, Green Bay Packers President and CEO Mark Murphy, and an anonymous member of the Boston Celtics owner-ship group.

PCA emphasizes in its work-shops, online courses, books, website and e-mail communications the critical life lessons of hard work, persistence, sacrifice, empathy and teamwork. We are poignantly reminded of the impor-tance of those traits when we realize how integral they are to the individu-als and organizations listed here.

Positive Coaching Alliance | MOM E N T U M | 11

2 0 1 1George Cogan and

Fannie AllenMichel P. ColeComerica BankMarc A. ComptonElizabeth ConliskAlanna CottonMitch CoxNancy and Joe CritchfieldAmy Bassell CroweJamey C. CummingsGreg DaltonMike DanilackDeer Valley ResortDr. Pepper/7 Up Inc.Karl DroppersBill DurhamJanet EisendrathSusan Ellis and Mark LintonShirley ElyJohn and Laura FisherRick and Donna FluegelCindy and Paul FrankJames FreedmanTimothy and Jill GeoffrionRussell GetterGoldman Sachs & Co.,

Matching Gift ProgramMr. and Mrs. Michael GrimesBill HartfielRobert HellmanGary Hornbeek and Susan

Miller HornbeekBrian IvieDr. and Mrs. Ross A. JaffePitch and Cathie JohnsonCraig and Nikki JohnsonDavid JohnsonScott JollyJohn S. Kemp IIBob and Dottie KingKingsford Capital

Management, LLCTom KleinSteve KnaebelPaul and Karen KunzelLaura and Gary LauderPatricia LeicherConnie and Bob LurieBarry and Mary MarksLynda and John MarrenAlycen McAuleyRobert T. McFarlaneAllen McGeeDave MiddletonScott D. MillerMark MurphyRick NelsonDennis NerlandDavid and Janet NolanNonprofit Resource CenterBrad and Judy O’Brien

Michael F. O’ConnellPhil OatesOpen Door FoundationPaine Family TrustLiebe PattersonGreg and Carrie PennerGregg and Julie PetersmeyerJeff and Mary PickardAndy and Laura PoppinkPorter ScottKenny RandleRed Sox FoundationRobin and Jake ReynoldsBrian and Jennifer RodriguesJay RothPulin and Anu SanghviWalter and MaryJane ScherrEd SchweitzerGreg ShannonBarry SminkElizabeth SnellSpare Time, Inc.Speramus FoundationStanford UniversityMichael StanleyHoff StaufferWilliam StenderSteven H. Durham Family

FoundationPaul StewartTina SyerThe Eagle and The Hawk

FoundationPeter UeberrothJames C. Van HorneDouglas W. Van OrderKris C. VogtPatrick and Karen WalkerJohn and Allison WallaceWells FargoPeter WexlerMichael WilkinsJohn and Leslie Wilson

Triple-Impact Competitor

$500 and aboveAnonymous donorsAdobe SystemsAll Stars Helping KidsJudith and Israel AlterRobert M. AndersonColleen Anderson and

Jim LobdellMartha and David ArscottJim and Melissa BadgerTom and Deb BarndsJoy BenderJeanie BussDavid CarverCC Fitness

Martha and Paul ChamberlainChicago Jets Hockey ClubLarissa ClevelandChris ColemanDonald C. CollinsRobert Crossley and

Monica McAlpineGillian DarlowAlison DavisJennifer DugganLauren Dunnigan and

Scott PetersmeyerDianthe and Robert

EisendrathEric EisendrathRaul EscalanteJoseph M. EspositoRobert A. EustaceDino EwingRip FisherRonny D. FlowersChris and Margaret FormanProfessor George FosterJohn D. GillespieCathy and Marshall GoldmanLen Goldman and

Jayme GallagherKirsten GrayGU Energy LabsJoshua HarmatzRocky HarrisLucy HartwellRoger Heegaard and Cheryl

ThomasLucy and Jeff HeegaardJude and Lindsay HicklandDiane HoltTeena HostovichPeter and Winifred HusseyTom HutchinsonIntuit Foundation Donation

Matching ProgramBrian IwashitaRoger JasekMarty KandesDoug and Jennifer KaufmanAnthony and Sara KiehnRichard and Jane KruseVic LamanuzziSusan LevyChristopher B. LucasDave LucchettiEdie and Bo LyckeBrad and Twinkie LymanTom and Donna MallonDennis MarksDuncan and Shirley MattesonDot McCorristerShaun McCulloughBob and Glenda McFarlaneMichael M. MetzBill and Betsy MillerJohn and Tashia Morgridge

Betty MusgraveBob NewellJohn Newlin and

Patricia CartonRuben NievesMarc Philippe Nicole Quandt and

Andrew GirardinKathleen QuinnBeth Ann ReeseWilliam RellerLaurie RoodRobert A. and Diane D.

RosenbergGregory and Barbara RosstonJack and Jodie RussiMike SchonenbergCraig ScottDavid and Amy ShapiroGabe ShapiroMichael and Sharon ShapiroStanley ShepardClay and Sandra SiggElmore SimpsonStrake Jesuit College

PreparatoryBrendan SullivanSara Syer and Tom

BodenheimerHugh TaylorR. S. TillittVillage PubJeffrey WilliamsJeff WilliamsRich Wohlstadter

Team Player

$100 and aboveAnonymous donorsEric AafedtCharles AbboudAdam AbramowitzMichael K. AckrellLuke AguileraShani AhearnMarianne AkerlandRoger AkersBarbara AlhouseDan AllenMichael AlterTal AlterJeffrey AlvesJoshua R. AlvesAmerican AirlinesEd and Beth AndersonAlan and Staci AndersonSteve AndersonAzzani Search Consultants

LLCJennifer BabikDana BainbridgeJames Balassone

12 | Positive Coaching Alliance | MOM E N T U M

Jeffrey and Jamie BarnettScott BarnumBeau Wine Tours &

Limousine ServiceSarah BeetemKathryn BegleyJoe BelanoffJohanna BellJohn and Virginia BemanKaren BentsenDeron BenvenutiRobert R. BergstromKelly BermanDaniel BernsteinKrista BessingerEd and Jane BinkleyGrace BirdWalter M. Bird IIIRoger and Linda BishopMarjorie BjerkagerPeter and Ann BjorklundStephanie BlakeIra BodensteinClare BodensteinerAmy BoggsJim BonfiglioGwen BooksMichael BorislowDouglas BosleyPaige BowieLeslee and Patrick BradyKatie BradyRichard BraughDavid BrekkeWilliam BrennanPeter BreslerTeresa BriggsMarty and Angie BronkJerry and Dawn BrooksDaniel BrownCarl B. BrownSkye BruceFrank and Marijean BrushThomas BuhrRussell BurbankRobert and Shari BurnhamLewis and Sheana ButlerGary CaineAnn CallisterSusan CallisterWill and Sharron CarletonChristopher CarneyJanet CarterDr. Matthew CaryRich CaseyLillian M. CassuttRyan J. CerianiMike ChampionBelinda L. ChanVictoria and David ChangTom A. Cheli

Chicago SkyAdrian CibilichDiane CiesinskiGreg ClarkBridget and Gregory ClarkDrs. James and Linda CleverDebby and Gary ColbergRogg CollinsMr. and Mrs. Terence CollinsKevin and Kim CoolTom and Diane CopelandDan CopenhagenNancy and Charlie CordDennis and Erika CorradiMaurice A. CostaIan CraigEd and Susan CraighillAnne CraighillCollette and Kim CranstonCristina’s Restaurant &

BakeryJeffrey Croke and Catherine

Carlson-CrokeRandy S. CrossleyOlga CroweAndy CroweHenry T. CullinaneKerry and Howard DallmarKayle DangerudPeter DaviesElizabeth and Juan DavilaCarl DawsonCarlos De LeonSonja and Ryan DeWittDorothy DeyRajeev DhamBruce DickinsonJames G. DischRobert and Mary DodgeCheri DoegeAnn L. DohertyDan Dorosin and Fern Man-

delbaumAnson DorranceDrew DoughertyPat DoyleJoe DrapeDry Creek KitchenDSSports, LLCJohn F. DuddyJulie DunnCarol S. DweckLinda and Marc EamanLen and Margaret EdwardsMatt EisendrathElle RoseJeffrey EllisAlex EnglesAna EnglishChris EnglishSue EnquistSusan Fairweather

William FarrellStefan FatsisThomas A. FayeRich FellerTom and Randee FennerStephen P. FiliosBeth FinchMichael FitzgeraldJim FletcherLinda FlowerMichel FloydEllen Foley and Ken MacLeanBrianna FordeFour Seasons HotelJohn F. FowlerGerald E. FradinKristen FranzBruce FreemanMark GaineyJamie and Mindy GallagherHoward GardnerGCB Marine IncSharon L. GerberDon GilbertGregg GillesTracy GilletteSteve and Carol GleavesJonathan GlennGolden State WarriorsMarissa GoldenbergRick GoldsmithDick and Anne GouldCatherine GrayLarry and Sharon GrayJeff Greenfield and

Marilyn KellerThomas L. GrissomDanny GrossmanBarry GruttemeyerJim HallLindsay and Brian HamptonJohn and Sondra HanleyLisa HansenDavid M. HardingKathe HardyAlisha HarringtonRick HartfielThomas and Barbara HartsellVirginia HatchSocrates HattoxBecky and Jon HaymanJay HedlundKip and Lucy HeegaardJames HeegerTom HeimsothRichard W. HeldCharles A. HellingsGreg HerendaBill HerendaGinny HethRalph Hietala

Nancy HillNick HinzCraig and Noel HirstGordon and Sara HodgeChris HoffmannMark W. HonboDana HooperNancy HuangCharles HuddlestonMichael and Christine HughesKerry and Stephen IncavoPhilip IshmaelWill JacksonReid JacksonChristine C. JacobsonRichard JenkinsJohn Bentley’sChris JohnsonEric and Oksana JohnsonMike JollyLandon and Sarah JonesCraig and Gina JoraschElaine R. JordanBarbara P. JosephBrenda KaneRii KanzakiJim KauffmanCarol KaufmanLew KelllerJohn KesselDavid M. Kidd, Jr.Richard KimballRichard and Karen KingDiane KirchnerJames KirklandJames and Chris KitchSuzanne KleinRustam KocherBrad and Lauren KoenigTim KolarPaul and Andy KoontzKara Kotler and Amy StanleyAaron KozmetskyMark KrailBill and Donna KrepickKlondie KunzelJeffrey B. KushenJohn C. LaingSimon LandonMark LanierDr. Richard LapchickChristy LaPierreTerry LarsenDr. T.L. LawrenceAllen D. LeckKenneth B. Lee Jr.Robert LeithDave and Ann LernerDavid and Cheryl LeskarConnie LevertonMathew Levine

Positive Coaching Alliance | MOM E N T U M | 13

Stephen Lewin-BerlinBrad and Regina LewisSteve LiebermanMitch LilienJason LilienMatthew LilienUlf LilienthalRoselyn and Frank LimaDarlet and Patrick LinLarry LindJohn and Marcie LindvallPete LopezLTS Chicago LLCJ. David LuckeKeith and Julie LundquistRichard and Elizabeth LymanJeffrey N. MaggioncaldaMike MainieroFern MandelbaumGlenna MandernachPaul Markovich and

Lisa AlumkalKelly MarrenTevis and Lynne MartinPaul J. MartiniDonald L. MaruskaMike MasajloAndrew and Ann MathiesonMaureen McCafferyJohn McCormickCharles McDermottBrian J. McDonaldPeter McGaheyLuke McGeeColin and Toni McIntoshChris and Beth McLachlinEdward McLaughlinJim McSweeneyMatt McWrightPaul MechmannRaymond MeralaUlrike MerrickJan MerryweatherBrent A. MichelSteven MillsDavid MitchellDavid and Lynn MitchellBob and Toni MitschLisa MizonoMarshall and Susan MohrLily MoledinaDudley MolinaJudith D. MorseBruce M. MorseHarold P. MottetMichael MowattRobert MulliganAnnette MullinsArt MundaKen MunisJames MyersChad Nachtrieb

Patricia NealLee F. NelsonGreg NicholsDarryl NirenbergBernard and Mary NolanJames and Jacqueline NolanJohn and Joyce NolanMolly O’ConnellJohn O’DonnellSean O’LearyJim O’NeilCory OlcottRobert OliverFane OppermanAndrew OserLee OverstreetGary PacarroJohn PanagakisJeff ParkerRobert Parks and

Karen DillonStacy ParsonKevin PartingtonMatt PassellDeb PavleMatthew PayneAndrew PayneLinda PelochinoPenn-Air & Hydraulics Corp.Jane C. PennerPaul PerezAmy PerkoSteve PetersTom PetersmeyerNancy PetersmeyerRob PetersonDonna PetkanicsCreed PettitLaCoby PhillipsHelen and Joe PickeringDaniel PiltchWilliam E. PimentalKiha PimentalAmy Rao and Harry PlantVicki and Bob PlutchokFrancis J. Pokigo Jr.Stuart and Linda PollackCourtney and Saul PollackJerry and Charlene PorrasLarry PriceThomas PriceRick RaichErick RaichRocio RamirezCarmen RamirezAlastair RampellKen RavizzaGabrielle RaymondMary K. RedmondHaley ReimerMelissa and Steve Reller

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Meredith BaradCarol RigolotAshley RileyDamian RinaldiEmily RisbergRenato Rivera Jr.Brad RobertsDoug RobertsRocket Ball, LTD.Pascal RonveauxCorrine RoscoeWendy RoseRosewood Sand HillRon and Amy RossiLinda J. RothChris and Nicole RothAndrew RowleyRebecca RoyallAllen RubyCathy Z. RutterDavid and Loretta SacksClint and Jessica SanchezSusan and Terry SchedelerR. Douglas and Elaine

SchneiderJay and Nancy SchulmanCarolyn Schwab-Pomerantz

and Gary PomerantzRay SealsSteve SeelyJoe SelewiczAmado D. SguegliaBen ShapiroAndrew SharpGillian ShawMichael and Riki SheehanLori and Murray ShepardJudy and Rich ShereikisMasako ShionoMike ShulerRuth and Bob ShumwayMarc and Valerie SilvermanJohn SimmonsBret and Pam SimonHeana SimpsonCharles W. SizemoreGretchen SloanBarbara and Clark SmithGarth E. SnowSoccer Centers of Excellence,

Inc.Neil Solomon and

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WheelerJason S. WheelerAmy Whelan and Eleanor

MortonJames F. WiggettRenee WilletteJames WilliamsClaude R. Williams Jr.Douglas A. WilsonRobert WithersElizabeth WolfWard WolffArt and Janet WongMike and Gretchen WyattLarry and Vickie YamaokaAnne YoungJan YoungJody ZetterquistBob and Cheryl ZiderAnthony Zuccarini

14 | Positive Coaching Alliance | MOM E N T U M

Team Member

Up to $99

Anonymous donorsDoug AbramsMelvin AbrewPenny and Richard AdamsNiti AgrawalRamon AguillonKim Aitken-YoungScott AkimotoDonald L. AlbertKim G. AllenDonna J. AllenPriscilla AndersonKirk AndersonJohn AndersonMark AngelucciDeirdre AraujoJohn D. ArchimedeMitch R. ArnoldKen AstleCamille AstleEmily AthensRandy BabbMarie BabikJames H. BakerGeorge BaldwinDick BalenseifenChristopher BarberaBradley BarberaDoug BarkerBarbara and James BaryshLauren M. BaumanCliff BayukSeth BeamerJohn BeavenJay BeckleyZuzana BednarovaJohn A. Beilfuss Jr.Theodore A. BernsteinRich BerraJohn A. BezmalinovicJeffrey BirdBill BishopSteve BitkerKenneth BoeseFolke BomanTonya Booker and

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Kathy DeBoerEd DeftyAndre DemianRobert and Janis DewittMatthew DeyLynne DiehlDonald E. Dietz IIIMichele DiMarcoDimitar DimkovMonique DiVarcoLance DoalsonChristopher DohertyRobert A. DokousianMariAnne DolackDavid DorschDavid DowneyKevin DrakeGreg DrennanShannon DruryAndrea DuaneRon and Gay DuvalKatrin DzietkoJeff EganPatty EinarsonTara EmrickKatherine ErwinTim EsgarDanielle FaganMike FarleyGeorge M. FarleyLeland FaustLinda FearonMaxine FeilJack and Judy FeinbergDave FeldmanLaura FenderJohn and Beth FensterwaldLaura FetrowJoni H. FichterCassie FigoniKaren FischPatrick T. FitzgibbonsKathleen FoleySylvia FortNicola FoxBrad FoxStephanie Fox and

Jessica ParkerKiki France-PerryAmber FrankhuizenJoseph FranksJoel FranksDarlene FreberJames FredericksGeorge FrenchDavid FringsPamela B. Galen

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Chuck LegrosJohn HelinGraeme HenryMike HensleyPhil HerlichRoth HerrlingerJulie and Neil HershbergerPeggy HeynPeter N. HillmanBruce and Valerie HironakaWalter HoehlerLaura HoisingtonHanley HolcombBrenda Holloway-DoneganTodd HopkinsPam Harper HorstLaura HorstkampBruce and Sharon HortonDavid B. HouserAdelaide and Greg HulbertSancheza HullCarolyn HurlockMichael HydeJohn IwanskiRichard and Martha

Jachowski

Positive Coaching Alliance | MOM E N T U M | 15

Alan LedfordJane E. LedliePaula M. Lee and

Christina E. SaladinEric LeggSteven LenardKathleen LeonardMitchell LeppicelloFlorence LesarPamela LeskarJosh LeskarRobert and Barbara LesterAnthony LevitanJacqui Lewis, Ph.D.Pam LewisOrm LimpisvastiEmilie D. LindLila Locke-ChinBennett LombardoAndrew LopezAndrew S. LowyJulie LubetkinDaniel LuchiJerry LylesSharon LynchJim and Janet MacGregorAndrew MacKenzieCraig MacLeanGerry MaherGerard J. MaherAndrea MannDavid MarkNatalie MarstonRick MartinezTod MattoxRandall MayneJ.D. MayoFlorence and Mike

McBrideStephen J. McGarryAlexander McLanahanDavid McNellisRita McPeckVirginia T. MenningerRick and Chris MeyerWarren J. MichaelisDouglas MillerJohn MillerM. David MinnickKatie MinorMark MirskyArthur MollenhauerKelly MollerClaire MooreMichelle MoralePaul Mordarski

Matt MoreheadRick MorganRyan W. MorganBob MorikuniCindy MorrisonWilliam MurdochJon C. NachtigalJeremy Edwards and

Amy NakamotoSteven NarelEmily NerlandStuart NewtonBart NielsenSue and Scott NittlerPete NixonMichael NolanBrian NolanLinda NorthM. NowrangJackie L. Nystrom ParkerBill O’BrienAdee Medina O’DowdKevin OclarayTim OeyQuin OgawaJulie A. OlorosoJames P. OsborneHeather OwenJason K. PacarroRalph PalumboHauchie PangSharon ParmenterChris PasternakJoan K. PattonLaurette PayetteBrent PeintnerMarc PenzinerMargaret PercivalStephen PerryBrian PetersonCharles PettlerAdam R. PettlerSally and Joe PlickaTed and Eloise PollockJason PolykoffTony PowersJason PrattThomas PrattMichael T. PrattWesley ProcinoTimothy ProutMargit PschickRod PuentesAndri PullerDiana Quach

Jack RaffertyMaria and Carlos RamosBart ReedKenneth ReedDebra ReiffJosh ReimnitzJamie and Catherine ResorJeff ReuscheJohn RhodesNona RichardsonJohn and Patricia RichterTony RiehlStephanie RigolotSilvia and Salvador RivasEdward RizzitelloJohn and Lucia RobinsonCorby RobinsonRobin RomeroMarion RorichDebbie and Robert RoscoeBen RoseChristopher S. RothJosh RovengerRachel RuanoJohn RudnickiPatrick S. RufenerKristina Ruiz-HealyVictoria E. RunyonLarry RussellLeo W. RuthSteve and Mary Kay RyanAmir T. SaberJustin Sabet-PeymanPeter SabinFrancine SachsTodd SaligmanAmy SaltzmanDavid SamudovskyJill SamuelsonRev. Joanne Sanders and

Kathy ArmstrongAlison SandmanSteven SawamuraSuzanne SaxeNaomi SchatzMatt SchechterSteven C. SchecterEric ScherrM.H. Scherzer Jr.Bradley ScherzerColleen SchillingCynthia Schlaepfer-YoukerDavid SchlanskyElanor SchmidtCaley G SchmiererJohn P. Schmierer

Karl and Sandy SchoechDavid SchoenfeldSteve SchwartzKevin ScipioneKevin ScottRachel ScottBenjamin ScottMichael ScrivenCraig SeidelWin SeippJennifer SelkeDennis SellardsJoe SelvaggioJim SeviourJackie SeybBradley SeymourBeth ShaverAdrienne ShermanLen ShimabukuroSteven ShribergGreg SiehlMitch SilbermanRalph SimoneMichael SimpsonColeman SissonBryan SkeltonDan SlainMurray SmartBrady SmithMatthew and Christine

SmithWilliam SmithPaul SmithDon SmithCharlene SnyderMitchell SouzaPaul SpereCynthia SpiroPaul B. SpraycarSheri StaakSteve StanfordMichael SteeleLuke SteidlmayerCindy SteidlmayerMark StognerKent StoneTimothy StraitJohn StricklerLee StrongwaterDarrell StroopeKarl StukisRon SuchanMichele SullivanRalph SusmarkEarl SuzukiMichael Swift

Diane F. TaniguchiMoe TarrantRaymond W. TaylorGreg TehvenJoe TerrasiTim and Brenda TeyklElyse ThogersonRick ThomasCynthea ThomasDana TomKenneth TomalkaDale TraficanteBrian TrelstadCasey TriggsHeather TrottaAndrew J. TysonBetsy UnderhillKyle UtsumiJason Van OrdenJerry Van PeltRene G. VanDeVoordeAllen VarnerJoanne VendittoRobert S. VerdugoPaul VinopalJohn F. VolekColleen von EckartsbergEdward J. WarcholRebecca WartellWilliam W. WashauerBruce WatsonKaren WatsonRichard WaxmanCharlotte WebbTrey WehrumShari WelshEarl WestbrookAnna WestrickRobert B. WhamChristoph J. WhittetJohn and Betsy WiensJames E. WilkersonJana WilliamsJames WilsonKim WyantJohn YatesJeffrey J. YocomThomas E. YoungsMike ZacherMarvin ZaudererCynthia ZeaJeffrey ZimmermanGray ZischkeToni D. ZolezziEd Zschau

a b o u t P o s i t i v e C oac h i n g A l l i a n c ePositive Coaching Alliance (PCA) is a national 501(c)(3) non-profit with the mission to transform the culture of youth sports so every youth athlete can have a positive, character-building experience. This transformation occurs through:

Delivery of live workshops and online courses comprising research-based content from leading coaches and sports and educational psychologists, working in conjunction with 1,700+ PCA Partner schools and youth sports organization throughout the U.S.

Workshops and courses for school/organizational leaders, coaches, parents and student-athletes strive to establish these prevailing models in youth and high school sports:

• The Double-Goal Coach®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports

• The Second-Goal Parent®, who concentrates on life lessons, while letting coaches and athletes focus on competing

• The Triple-Impact Competitor®, who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.

Books by Jim Thompson, PCA Founder and Executive Director, Ashoka Fellow, and, according to the Institute for International Sport, one of the 20 living Americans who have made the most significant contributions to the practice of fair play and have enhanced the national consciousness regarding the central importance of sportsmanship.

Ongoing communication with the PCA Movement – including workshop attendees, National Advisory Board Members, media, PCA supporters and social influencers – through newsletters, Talking Points, media outreach, social media and events.

Since its founding within Stanford University, PCA has grown to include 40 employees in 11 locations across the country and roughly 100 PCA Trainers, who deliver live workshops nationwide. PCA has trained more than 675,000 parents, coaches and youth organization leaders, and has impacted more than 4.5 million youth.

As successful as it has been to date, PCA has reached only a fraction of the 40 million youth athletes in the United States. We invite you to join us in our commitment to make sure every youth athlete benefits from the endless procession of teachable moments and life lessons available through youth and high school sports.

NON-PROFIT

ORGANIZATION

U.S. PostagePAID

Santa Clara, CAPermit #895

Positive Coaching Alliance1001 N. Rengstorff Ave., Suite 100Mountain View, CA 94043

www.PositiveCoach.org

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