Summary Report Film Tracking Study Mexico N T... · el gran rescate (the great raid) bvi 0% 11% 3% 20% 4% 6% 25% 19% 1% 3% - los tuyos, los mÍos y los nuestro... spri 2% 39% 16%

CONFIDENTIAL

Summary Report

March 30, 2006 09:35:30 U.S. Central Time (GMT/UTC -6) Film Tracking Study Mexico - Page 1

Film Tracking Study MexicoTracking Summary Field Dates: March 26 - March 28, 2006WEIGHTED Int'l Territory: Mexico

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

DOS POR EL DINERO (TWO FOR THE ... UIP 1% 23% 22% 48% 10% 12% 34% 18% 2% 7% 2%

ERA DE HIELO 2, LA (ICE AGE 2: THE... Fox 28% 96% 67% 81% 5% 65% 79% 5% 27% 56% 37%

RESCATE EN LA ANTÁRTICA (EIGHT B... BVI 2% 30% 28% 55% 10% 14% 36% 17% 2% 7% 3%

ROSARIO TIJERAS SPRI 2% 27% 13% 38% 24% 5% 18% 32% 1% 6% 2%

OPENING NEXT WEEK

ANNAPOLIS BVI 0% 6% 11% 29% 35% 4% 15% 24% 0% 1% -

EL GRAN RESCATE (THE GREAT RAID) BVI 0% 11% 3% 20% 4% 6% 25% 19% 1% 3% -

LOS TUYOS, LOS MÍOS Y LOS NUESTRO... SPRI 2% 39% 16% 30% 17% 10% 26% 19% 1% 3% -

MI NOVIA SECRETA (PRIME) GSISA 1% 12% 23% 39% 8% 7% 26% 20% 1% 6% -

NANNY MCPHEE: LA NANA MÁGICA (N... UIP 0% 29% 22% 35% 29% 10% 19% 33% 3% 9% -

SÓLO AMIGOS (JUST FRIENDS) Videocine 0% 15% 10% 33% 11% 6% 18% 22% 0% 6% -

OPENING IN TWO WEEKS

COLOR DEL CRIMEN, EL (FREEDOMLA... SPRI 0% 9% 40% 69% 8% 10% 34% 17% 1% 4% -

EL DESPERTAR DEL DIABLO (HILLS HA... Fox 3% 26% 29% 53% 16% 17% 37% 25% 3% 10% -

PELÍCULA DE HUEVOS, UNA Videocine 4% 52% 41% 62% 9% 29% 49% 17% 3% 17% -

ULTRAVIOLETA (ULTRAVIOLET) SPRI 1% 17% 36% 57% 11% 13% 32% 15% 1% 5% -

VIDA SALVAJE (WILD, THE) BVI 0% 11% 51% 61% 9% 15% 32% 16% 0% 3% -

OPENING IN THREE WEEKS

DESCUARTIZADOS DE MIEDO (SCARY M... BVI 0% 26% 45% 63% 8% 30% 43% 25% 3% 11% -

NUEVO MUNDO, EL (THE NEW WORLD) GUSSI 0% 18% 15% 42% 9% 8% 31% 14% 1% 4% -

OPENING IN FOUR OR MORE WEEKS

BAJOS INSTINTOS 2 (BASIC INSTINCT 2) BVI 1% 43% 26% 51% 14% 22% 45% 15% 2% 9% -

CUANDO UN EXTRAÑO LLAMA (WHEN ... SPRI 0% 10% 31% 55% 2% 9% 27% 16% 0% 3% -

MI AMIGA LA SIRENA (AQUAMARINE) Fox 0% 14% 9% 28% 23% 4% 18% 28% 0% 1% -

RENT VIDAS EXTREMAS (RENT) SPRI 0% 18% 23% 50% 15% 14% 31% 22% 1% 4% -

CONFIDENTIAL

Summary Report


PREVIOUSLY RELEASED STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

DESTINO FINAL (FINAL DESTINATION 3) GSISA 14% 59% 31% 46% 16% 21% 35% 21% 5% 14% 4%

EL PLAN PERFECTO (INSIDE MAN) UIP 19% 54% 32% 53% 4% 24% 47% 9% 7% 18% 10%

HOSTAL (HOSTEL) SPRI 28% 70% 25% 43% 14% 19% 36% 17% 12% 24% 13%

NO ES OTRA PELÍCULA DE AMOR (DAT... Fox 15% 70% 23% 40% 14% 19% 35% 18% 3% 16% 3%

PAPA CON POCAS PULGAS, UN (SHAG... BVI 24% 82% 11% 28% 24% 10% 26% 25% 1% 7% 3%

SOLTERO EN CASA (FAILURE TO LAUN... UIP 17% 57% 17% 43% 9% 12% 33% 15% 3% 7% 4%

UN HOMBRE EJEMPLAR (UN MUNDO M... Fox 21% 46% 29% 45% 6% 19% 33% 18% 4% 11% 4%

V DE VENGANZA (V FOR VENDETTA) WB 35% 78% 30% 46% 7% 26% 41% 9% 12% 28% 15%

CONFIDENTIAL

Summary Chart


Film Tracking Study MexicoKey Tracking Measures Chart Field Dates: March 26 - March 28, 2006Among Opening Films Int'l Territory: Mexico

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK

DOS POR EL DINERO (TW... UIP

1%23%

22%2%

ERA DE HIELO 2, LA (ICE... Fox

28%96%

67%27%

RESCATE EN LA ANTÁRTIC... BVI

2%30%

28%2%

ROSARIO TIJERAS SPRI

2%27%

13%1%

CONFIDENTIAL

Summary Chart



ONE WEEK OUT

ANNAPOLIS BVI

0%6%

11%0%

EL GRAN RESCATE (THE G... BVI

0%11%

3%1%

LOS TUYOS, LOS MÍOS Y ... SPRI

2%39%

16%1%

MI NOVIA SECRETA (PRIME) GSISA

1%12%

23%1%

NANNY MCPHEE: LA NANA... UIP

0%29%

22%3%

SÓLO AMIGOS (JUST FRIE... Videocine

0%15%

10%0%

CONFIDENTIAL

Summary Chart



TWO WEEKS OUT

COLOR DEL CRIMEN, EL ... SPRI

0%9%

40%1%

EL DESPERTAR DEL DIABLO... Fox

3%26%

29%3%

PELÍCULA DE HUEVOS, UNA Videocine

4%52%

41%3%

ULTRAVIOLETA (ULTRAVIO... SPRI

1%17%

36%1%

VIDA SALVAJE (WILD, THE) BVI

0%11%

51%0%

THREE WEEKS OUT

DESCUARTIZADOS DE MIE... BVI

0%26%

45%3%

NUEVO MUNDO, EL (THE ... GUSSI

0%18%

15%1%

CONFIDENTIAL

Summary Chart



FOUR OR MORE WEEKS OUT

BAJOS INSTINTOS 2 (BASIC... BVI

1%43%

26%2%

CUANDO UN EXTRAÑO LLA... SPRI

0%10%

31%0%

MI AMIGA LA SIRENA (AQ... Fox

0%14%

9%0%

RENT VIDAS EXTREMAS (... SPRI

0%18%

23%1%

CONFIDENTIAL

First Choice Report


Film Tracking Study MexicoFirst Choice Summary Field Dates: March 26 - March 28, 2006Among All Int'l Territory: Mexico

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 316 170 146 131 185 31* 100 100 85 70 100 61 85 316 0*

ERA DE HIELO 2, LA (ICE AGE 2: THE M... Fox 27% 29% 26% 23% 31% 16% 25% 34% 27% 19% 36% 28% 25% 28% N/A

HOSTAL (HOSTEL) SPRI 12% 13% 9% 15% 8% 23% 13% 14% 1% 19% 9% 11% 7% 11% N/A

V DE VENGANZA (V FOR VENDETTA) WB 12% 12% 12% 15% 10% 16% 14% 11% 9% 14% 11% 15% 9% 12% N/A

EL PLAN PERFECTO (INSIDE MAN) UIP 7% 6% 8% 5% 9% 0% 6% 8% 9% 6% 6% 3% 12% 7% N/A

DESTINO FINAL (FINAL DESTINATION 3) GSISA 5% 6% 4% 7% 4% 10% 6% 4% 4% 9% 4% 5% 4% 5% N/A

UN HOMBRE EJEMPLAR (UN MUNDO MAR... Fox 4% 4% 5% 2% 6% 3% 2% 4% 8% 1% 6% 3% 6% 4% N/A

NANNY MCPHEE: LA NANA MÁGICA (NA... UIP 3% 1% 5% 2% 4% 3% 1% 4% 5% 3% 0% 0% 9% 3% N/A

NO ES OTRA PELÍCULA DE AMOR (DATE ... Fox 3% 1% 3% 5% 1% 3% 5% 0% 1% 3% 0% 7% 1% 2% N/A

EL DESPERTAR DEL DIABLO (HILLS HAVE... Fox 3% 3% 3% 2% 4% 0% 2% 3% 5% 0% 5% 3% 2% 3% N/A

SOLTERO EN CASA (FAILURE TO LAUNCH) UIP 3% 1% 4% 3% 2% 0% 4% 3% 1% 3% 0% 3% 5% 3% N/A

DESCUARTIZADOS DE MIEDO (SCARY MO... BVI 3% 4% 2% 5% 2% 13% 2% 2% 1% 6% 2% 3% 1% 3% N/A

PELÍCULA DE HUEVOS, UNA Videocine 3% 3% 3% 4% 2% 6% 3% 1% 4% 1% 4% 7% 0% 3% N/A

DOS POR EL DINERO (TWO FOR THE MO... UIP 2% 2% 2% 2% 2% 0% 3% 0% 4% 3% 1% 2% 2% 2% N/A

RESCATE EN LA ANTÁRTICA (EIGHT BEL... BVI 2% 2% 3% 2% 3% 3% 1% 1% 6% 1% 3% 2% 4% 3% N/A

BAJOS INSTINTOS 2 (BASIC INSTINCT 2) BVI 2% 4% 1% 1% 3% 0% 1% 3% 4% 1% 5% 0% 1% 2% N/A

MI NOVIA SECRETA (PRIME) GSISA 1% 1% 1% 2% 1% 3% 1% 1% 0% 1% 0% 2% 1% 1% N/A

ROSARIO TIJERAS SPRI 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 2% 0% 1% N/A

EL GRAN RESCATE (THE GREAT RAID) BVI 1% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 1% 1% N/A

PAPA CON POCAS PULGAS, UN (SHAGGY... BVI 1% 1% 1% 0% 2% 0% 0% 2% 2% 0% 2% 0% 2% 1% N/A

LOS TUYOS, LOS MÍOS Y LOS NUESTROS... SPRI 1% 1% 1% 1% 2% 0% 1% 0% 4% 1% 1% 0% 2% 1% N/A

NUEVO MUNDO, EL (THE NEW WORLD) GUSSI 1% 1% 0% 2% 0% 0% 2% 0% 0% 3% 0% 0% 0% 1% N/A

COLOR DEL CRIMEN, EL (FREEDOMLAND) SPRI 1% 1% 1% 2% 0% 0% 3% 0% 0% 1% 0% 3% 0% 1% N/A

ULTRAVIOLETA (ULTRAVIOLET) SPRI 1% 2% 1% 1% 2% 0% 1% 3% 0% 1% 2% 0% 1% 1% N/A

RENT VIDAS EXTREMAS (RENT) SPRI 1% 1% 1% 2% 1% 0% 2% 1% 1% 3% 0% 0% 2% 1% N/A

SÓLO AMIGOS (JUST FRIENDS) Videocine 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A

VIDA SALVAJE (WILD, THE) BVI 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 1% 0% N/A

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: March 26 - March 28, 2006Among All (cont) Int'l Territory: Mexico



BASE:TOTAL 316 170 146 131 185 31* 100 100 85 70 100 61 85 316 0*

ANNAPOLIS BVI 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A

MI AMIGA LA SIRENA (AQUAMARINE) Fox 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A

CUANDO UN EXTRAÑO LLAMA (WHEN A ... SPRI 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% N/A

* DENOTES SMALL SAMPLE SIZE

First Choice Summary Field Dates: March 26 - March 28, 2006Open/Released Int'l Territory: Mexico



BASE:TOTAL 316 170 146 131 185 31* 100 100 85 70 100 61 85 316 0*














CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: March 26 - March 28, 2006Among O/R Definitely Int'l Territory: MexicoAmong those going to the movies this weekend



BASE:TOTAL 126 70 56 41* 85 7* 34* 43* 42* 23* 47* 18* 38* 126 0*














First Choice Summary Field Dates: March 26 - March 28, 2006Among O/R Def/Prob Int'l Territory: MexicoAmong those going to the movies this weekend



BASE:TOTAL 241 135 106 97 144 22* 75 74 70 54 81 43* 63 241 0*





CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: March 26 - March 28, 2006O/R Def/Prob (cont) Int'l Territory: Mexico



BASE:TOTAL 241 135 106 97 144 22* 75 74 70 54 81 43* 63 241 0*










How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


316 170 146 131 185 31* 100 100 85 70 100 61 85 316 0*

Definitely 40% 41% 38% 31% 46% 23% 34% 43% 49% 33% 47% 30% 45% 40% N/A

Probably 36% 38% 34% 43% 32% 48% 41% 31% 33% 44% 34% 41% 29% 36% N/A

Not Sure 14% 14% 14% 15% 13% 13% 16% 15% 11% 16% 12% 15% 14% 14% N/A

Probably not 6% 6% 6% 5% 7% 10% 4% 8% 6% 6% 7% 5% 7% 6% N/A

Defintiely not 3% 1% 7% 5% 2% 6% 5% 3% 1% 1% 0% 10% 5% 3% N/A


CONFIDENTIAL

Segment Report


Film Tracking Study MexicoAudience Segment Field Dates: March 26 - March 28, 2006w/Overall Weighted Int'l Territory: Mexico

Film:

Release Date:

Field Dates:

ANNAPOLIS / BVI

April 7, 2006

March 26 - March 28, 2006

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

316 0% 6% 11% 29% 35% 4% 15% 24% 0% 1% - 2% 30% 21% 38% 41% 8%

PERSONS

13-17 31* 0% 3% 0% 100% 0% 6% 19% 10% 0% 0% - 0% 0% 0% 100% 0% 0%

18-24 100 0% 10% 20% 50% 30% 4% 17% 25% 0% 2% - 3% 40% 0% 40% 20% 0%

25-34 100 0% 6% 0% 0% 33% 3% 11% 32% 0% 1% - 1% 50% 33% 50% 50% 17%

35-49 85 0% 2% 0% 0% 50% 5% 14% 20% 0% 0% - 1% 0% 50% 50% 100% 50%

Under 25 131 0% 8% 18% 55% 27% 5% 18% 21% 0% 2% - 2% 36% 0% 45% 18% 0%

25 Plus 185 0% 4% 0% 0% 38% 4% 12% 26% 0% 1% - 1% 38% 38% 50% 63% 25%

MALES

Males 170 0% 8% 7% 29% 29% 4% 17% 20% 0% 1% - 2% 43% 14% 57% 36% 14%

13-17 20* 0% 5% 0% 100% 0% 5% 20% 5% 0% 0% - 0% 0% 0% 100% 0% 0%

18-24 50 0% 14% 14% 43% 29% 2% 14% 28% 0% 2% - 4% 43% 0% 43% 14% 0%

Under 25 70 0% 11% 13% 50% 25% 3% 16% 21% 0% 1% - 3% 38% 0% 50% 13% 0%

25 Plus 100 0% 6% 0% 0% 33% 5% 18% 19% 0% 1% - 2% 50% 33% 67% 67% 33%

FEMALES

Females 146 0% 3% 20% 40% 40% 4% 12% 29% 0% 1% - 1% 20% 20% 20% 40% 0%

13-17 11* 0% 0% N/A N/A N/A 9% 18% 18% 0% 0% - 0% N/A N/A N/A N/A N/A

18-24 50 0% 6% 33% 67% 33% 6% 20% 22% 0% 2% - 2% 33% 0% 33% 33% 0%

Under 25 61 0% 5% 33% 67% 33% 7% 20% 21% 0% 2% - 2% 33% 0% 33% 33% 0%

25 Plus 85 0% 2% 0% 0% 50% 2% 6% 35% 0% 0% - 0% 0% 50% 0% 50% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

BAJOS INSTINTOS 2 (BASIC INSTINCT 2) / BVI

April 28, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 1% 43% 26% 51% 14% 22% 45% 15% 2% 9% - 2% 28% 48% 31% 15% 8%

PERSONS

13-17 31* 0% 19% 17% 33% 0% 19% 45% 0% 0% 0% - 0% 17% 50% 17% 0% 0%

18-24 100 1% 37% 16% 43% 14% 14% 37% 18% 1% 4% - 3% 38% 43% 24% 14% 11%

25-34 100 1% 48% 25% 50% 25% 24% 43% 21% 3% 16% - 1% 25% 44% 35% 25% 4%

35-49 85 0% 59% 46% 72% 4% 36% 61% 11% 4% 15% - 4% 18% 58% 42% 16% 12%

Under 25 131 1% 33% 16% 42% 12% 15% 39% 14% 1% 3% - 2% 35% 44% 23% 12% 9%

25 Plus 185 1% 53% 36% 61% 14% 30% 51% 16% 3% 16% - 2% 21% 51% 39% 20% 8%

MALES

Males 170 1% 45% 34% 60% 6% 28% 49% 10% 4% 13% - 4% 27% 48% 34% 23% 12%

13-17 20* 0% 15% 0% 0% 0% 15% 40% 0% 0% 0% - 0% 0% 33% 0% 0% 0%

18-24 50 0% 38% 21% 47% 5% 20% 40% 14% 2% 6% - 4% 37% 37% 16% 5% 16%

Under 25 70 0% 31% 18% 41% 5% 19% 40% 10% 1% 4% - 3% 32% 36% 14% 5% 14%

25 Plus 100 1% 55% 40% 67% 7% 34% 56% 10% 5% 19% - 4% 25% 53% 42% 31% 11%

FEMALES

Females 146 1% 44% 25% 50% 22% 19% 42% 21% 1% 8% - 1% 23% 50% 34% 11% 5%

13-17 11* 0% 27% 33% 67% 0% 27% 55% 0% 0% 0% - 0% 33% 67% 33% 0% 0%

18-24 50 2% 36% 11% 39% 22% 8% 34% 22% 0% 2% - 2% 39% 50% 33% 22% 6%

Under 25 61 2% 34% 14% 43% 19% 11% 38% 18% 0% 2% - 2% 38% 52% 33% 19% 5%

25 Plus 85 0% 51% 30% 53% 23% 25% 46% 24% 1% 12% - 0% 16% 49% 35% 7% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

COLOR DEL CRIMEN, EL (FREEDOMLA... / SPRI

April 14, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 9% 40% 69% 8% 10% 34% 17% 1% 4% - 2% 28% 38% 11% 25% 11%

PERSONS

13-17 31* 0% 10% 67% 67% 0% 16% 42% 13% 0% 3% - 0% 33% 67% 0% 0% 0%

18-24 100 0% 9% 33% 44% 22% 9% 30% 23% 3% 6% - 4% 11% 33% 11% 22% 11%

25-34 100 0% 10% 20% 80% 10% 8% 30% 17% 0% 1% - 2% 40% 30% 10% 40% 10%

35-49 85 0% 8% 43% 86% 0% 11% 41% 9% 0% 2% - 0% 29% 43% 29% 14% 0%

Under 25 131 0% 9% 42% 50% 17% 11% 33% 21% 2% 5% - 3% 17% 42% 8% 17% 8%

25 Plus 185 0% 9% 29% 82% 6% 9% 35% 14% 0% 2% - 1% 35% 35% 18% 29% 6%

MALES

Males 170 0% 11% 33% 61% 17% 10% 34% 15% 1% 2% - 3% 28% 28% 17% 28% 6%

13-17 20* 0% 5% 0% 0% 0% 10% 40% 10% 0% 0% - 0% 0% 100% 0% 0% 0%

18-24 50 0% 16% 38% 50% 25% 12% 26% 20% 2% 6% - 6% 13% 38% 13% 13% 0%

Under 25 70 0% 13% 33% 44% 22% 11% 30% 17% 1% 4% - 4% 11% 44% 11% 11% 0%

25 Plus 100 0% 9% 33% 78% 11% 9% 36% 13% 0% 0% - 2% 44% 11% 22% 44% 11%

FEMALES

Females 146 0% 8% 36% 82% 0% 10% 35% 18% 1% 5% - 1% 27% 55% 9% 18% 9%

13-17 11* 0% 18% 100% 100% 0% 27% 45% 18% 0% 9% - 0% 50% 50% 0% 0% 0%

18-24 50 0% 2% 0% 0% 0% 6% 34% 26% 4% 6% - 2% 0% 0% 0% 100% 100%

Under 25 61 0% 5% 67% 67% 0% 10% 36% 25% 3% 7% - 2% 33% 33% 0% 33% 33%

25 Plus 85 0% 9% 25% 88% 0% 9% 34% 14% 0% 4% - 0% 25% 63% 13% 13% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CUANDO UN EXTRAÑO LLAMA (WHEN ... / SPRI

April 28, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 10% 31% 55% 2% 9% 27% 16% 0% 3% - 2% 31% 31% 18% 16% 6%

PERSONS

13-17 31* 0% 10% 0% 33% 0% 13% 35% 3% 0% 0% - 3% 33% 0% 0% 0% 0%

18-24 100 0% 8% 38% 75% 0% 6% 18% 19% 0% 4% - 2% 38% 38% 13% 25% 0%

25-34 100 0% 15% 27% 40% 7% 8% 24% 18% 1% 3% - 2% 20% 33% 20% 13% 13%

35-49 85 0% 9% 63% 75% 0% 14% 44% 14% 0% 4% - 1% 38% 50% 50% 38% 13%

Under 25 131 0% 8% 27% 64% 0% 8% 22% 15% 0% 3% - 2% 36% 27% 9% 18% 0%

25 Plus 185 0% 12% 39% 52% 4% 11% 33% 16% 1% 3% - 2% 26% 39% 30% 22% 13%

MALES

Males 170 0% 11% 44% 61% 6% 11% 31% 14% 1% 3% - 3% 22% 28% 28% 28% 11%

13-17 20* 0% 10% 0% 50% 0% 10% 35% 5% 0% 0% - 5% 0% 0% 0% 0% 0%

18-24 50 0% 4% 50% 50% 0% 4% 16% 20% 0% 2% - 4% 50% 0% 0% 0% 0%

Under 25 70 0% 6% 25% 50% 0% 6% 21% 16% 0% 1% - 4% 25% 0% 0% 0% 0%

25 Plus 100 0% 14% 50% 64% 7% 14% 37% 12% 1% 4% - 2% 21% 36% 36% 36% 14%

FEMALES

Females 146 0% 11% 25% 50% 0% 8% 26% 18% 0% 3% - 1% 38% 44% 19% 13% 6%

13-17 11* 0% 9% 0% 0% 0% 18% 36% 0% 0% 0% - 0% 100% 0% 0% 0% 0%

18-24 50 0% 12% 33% 83% 0% 8% 20% 18% 0% 6% - 0% 33% 50% 17% 33% 0%

Under 25 61 0% 11% 29% 71% 0% 10% 23% 15% 0% 5% - 0% 43% 43% 14% 29% 0%

25 Plus 85 0% 11% 22% 33% 0% 7% 28% 21% 0% 2% - 1% 33% 44% 22% 0% 11%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DESCUARTIZADOS DE MIEDO (SCARY ... / BVI

April 21, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 26% 45% 63% 8% 30% 43% 25% 3% 11% - 3% 28% 32% 40% 20% 7%

PERSONS

13-17 31* 0% 35% 91% 91% 0% 61% 71% 3% 13% 29% - 3% 27% 45% 27% 9% 9%

18-24 100 0% 30% 40% 60% 3% 37% 54% 19% 2% 14% - 3% 30% 30% 40% 13% 3%

25-34 100 1% 20% 30% 55% 10% 20% 34% 27% 2% 5% - 3% 20% 30% 35% 45% 10%

35-49 85 0% 21% 39% 61% 11% 14% 25% 39% 1% 5% - 4% 39% 33% 56% 11% 6%

Under 25 131 0% 31% 54% 68% 2% 43% 58% 15% 5% 18% - 3% 29% 34% 37% 12% 5%

25 Plus 185 1% 21% 34% 58% 11% 17% 30% 32% 2% 5% - 3% 29% 32% 45% 29% 8%

MALES

Males 170 1% 26% 45% 66% 5% 32% 51% 15% 4% 13% - 5% 36% 30% 39% 23% 9%

13-17 20* 0% 25% 100% 100% 0% 65% 80% 0% 15% 35% - 5% 20% 40% 20% 0% 20%

18-24 50 0% 28% 50% 64% 7% 42% 62% 12% 2% 18% - 6% 43% 21% 29% 14% 7%

Under 25 70 0% 27% 63% 74% 5% 49% 67% 9% 6% 23% - 6% 37% 26% 26% 11% 11%

25 Plus 100 1% 25% 32% 60% 4% 21% 39% 19% 2% 6% - 5% 36% 32% 48% 32% 8%

FEMALES

Females 146 0% 24% 43% 60% 9% 23% 31% 38% 2% 7% - 1% 20% 37% 43% 17% 3%

13-17 11* 0% 55% 83% 83% 0% 55% 55% 9% 9% 18% - 0% 33% 50% 33% 17% 0%

18-24 50 0% 32% 31% 56% 0% 32% 46% 26% 2% 10% - 0% 19% 38% 50% 13% 0%

Under 25 61 0% 36% 45% 64% 0% 36% 48% 23% 3% 11% - 0% 23% 41% 45% 14% 0%

25 Plus 85 0% 15% 38% 54% 23% 13% 19% 48% 1% 4% - 1% 15% 31% 38% 23% 8%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DESTINO FINAL (FINAL DESTINATION 3) / GSISA

March 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 14% 59% 31% 46% 16% 21% 35% 21% 5% 14% 4% 5% 31% 39% 39% 14% 6%

PERSONS

13-17 31* 13% 48% 33% 47% 13% 23% 42% 13% 10% 13% 10% 3% 33% 47% 53% 7% 7%

18-24 100 11% 65% 35% 46% 20% 26% 34% 26% 6% 14% 4% 6% 25% 43% 37% 12% 5%

25-34 100 7% 60% 32% 47% 15% 20% 32% 22% 4% 16% 3% 5% 35% 32% 30% 15% 2%

35-49 85 28% 55% 19% 47% 4% 13% 40% 13% 4% 14% 1% 7% 40% 38% 47% 21% 15%

Under 25 131 11% 61% 35% 46% 19% 25% 36% 23% 7% 14% 5% 5% 26% 44% 40% 11% 5%

25 Plus 185 17% 58% 26% 47% 10% 17% 36% 18% 4% 15% 2% 6% 37% 35% 37% 18% 7%

MALES

Males 170 18% 64% 28% 47% 6% 20% 39% 15% 6% 18% 5% 9% 38% 38% 37% 18% 6%

13-17 20* 15% 50% 30% 50% 0% 20% 45% 10% 5% 10% 5% 5% 40% 30% 60% 0% 10%

18-24 50 16% 68% 41% 47% 12% 30% 34% 22% 10% 20% 8% 8% 32% 47% 38% 15% 6%

Under 25 70 16% 63% 39% 48% 9% 27% 37% 19% 9% 17% 7% 7% 34% 43% 43% 11% 7%

25 Plus 100 20% 64% 20% 47% 5% 15% 41% 13% 4% 19% 3% 10% 41% 34% 33% 22% 6%

FEMALES

Females 146 10% 54% 33% 46% 24% 21% 32% 25% 4% 10% 2% 2% 25% 39% 41% 11% 6%

13-17 11* 9% 45% 40% 40% 40% 27% 36% 18% 18% 18% 18% 0% 20% 80% 40% 20% 0%

18-24 50 6% 62% 29% 45% 29% 22% 34% 30% 2% 8% 0 4% 16% 39% 35% 10% 3%

Under 25 61 7% 59% 31% 44% 31% 23% 34% 28% 5% 10% 3% 3% 17% 44% 36% 11% 3%

25 Plus 85 13% 51% 35% 47% 19% 19% 29% 24% 4% 11% 1% 1% 33% 35% 44% 12% 9%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DOS POR EL DINERO (TWO FOR THE ... / UIP

March 31, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 1% 23% 22% 48% 10% 12% 34% 18% 2% 7% 2% 6% 35% 43% 18% 7% 6%

PERSONS

13-17 31* 0% 16% 20% 40% 0% 6% 26% 3% 0% 3% 0 3% 20% 40% 0% 0% 0%

18-24 100 1% 22% 18% 45% 9% 10% 28% 25% 3% 7% 3% 6% 36% 41% 18% 5% 5%

25-34 100 3% 26% 23% 54% 19% 12% 38% 19% 0% 6% 0 5% 27% 46% 12% 12% 4%

35-49 85 1% 25% 24% 48% 5% 20% 45% 11% 4% 11% 5% 7% 43% 43% 33% 14% 19%

Under 25 131 1% 21% 19% 44% 7% 9% 27% 20% 2% 6% 2% 5% 33% 41% 15% 4% 4%

25 Plus 185 2% 25% 23% 51% 13% 16% 41% 15% 2% 8% 2% 6% 34% 45% 21% 13% 11%

MALES

Males 170 2% 24% 20% 46% 12% 12% 36% 16% 2% 5% 2% 7% 24% 44% 20% 15% 15%

13-17 20* 0% 15% 33% 33% 0% 10% 25% 0% 0% 5% 0 5% 0% 33% 0% 0% 0%

18-24 50 2% 20% 30% 50% 10% 12% 28% 24% 4% 4% 4% 8% 30% 50% 20% 0% 10%

Under 25 70 1% 19% 31% 46% 8% 11% 27% 17% 3% 4% 3% 7% 23% 46% 15% 0% 8%

25 Plus 100 3% 28% 14% 46% 14% 12% 43% 15% 1% 6% 1% 7% 25% 43% 21% 21% 18%

FEMALES

Females 146 1% 23% 24% 52% 9% 14% 34% 18% 2% 10% 3% 4% 45% 42% 18% 3% 0%

13-17 11* 0% 18% 0% 50% 0% 0% 27% 9% 0% 0% 0 0% 50% 50% 0% 0% 0%

18-24 50 0% 24% 8% 42% 8% 8% 28% 26% 2% 10% 2% 4% 42% 33% 17% 8% 0%

Under 25 61 0% 23% 7% 43% 7% 7% 28% 23% 2% 8% 2% 3% 43% 36% 14% 7% 0%

25 Plus 85 1% 22% 37% 58% 11% 20% 39% 15% 2% 11% 4% 5% 47% 47% 21% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

EL DESPERTAR DEL DIABLO (HILLS HA... / Fox

April 14, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 3% 26% 29% 53% 16% 17% 37% 25% 3% 10% - 2% 32% 22% 38% 20% 5%

PERSONS

13-17 31* 0% 23% 29% 71% 0% 19% 52% 3% 0% 0% - 0% 71% 14% 14% 14% 14%

18-24 100 4% 27% 33% 48% 22% 16% 34% 26% 2% 10% - 3% 19% 26% 33% 26% 4%

25-34 100 2% 28% 32% 61% 11% 20% 42% 27% 3% 12% - 2% 36% 25% 29% 14% 7%

35-49 85 5% 25% 19% 52% 14% 14% 33% 28% 5% 14% - 4% 33% 14% 67% 24% 0%

Under 25 131 3% 26% 32% 53% 18% 17% 38% 21% 2% 8% - 2% 29% 24% 29% 24% 6%

25 Plus 185 3% 26% 27% 57% 12% 17% 38% 28% 4% 13% - 3% 35% 20% 45% 18% 4%

MALES

Males 170 4% 27% 30% 70% 9% 18% 46% 15% 3% 12% - 3% 33% 22% 33% 26% 4%

13-17 20* 0% 25% 20% 60% 0% 20% 60% 0% 0% 0% - 0% 60% 20% 20% 20% 20%

18-24 50 4% 24% 33% 67% 17% 12% 40% 16% 0% 8% - 4% 8% 33% 17% 25% 0%

Under 25 70 3% 24% 29% 65% 12% 14% 46% 11% 0% 6% - 3% 24% 29% 18% 24% 6%

25 Plus 100 4% 29% 31% 72% 7% 21% 46% 18% 5% 16% - 3% 38% 17% 41% 28% 3%

FEMALES

Females 146 3% 25% 27% 38% 22% 16% 29% 36% 3% 10% - 2% 32% 22% 46% 14% 5%

13-17 11* 0% 18% 50% 100% 0% 18% 36% 9% 0% 0% - 0% 100% 0% 0% 0% 0%

18-24 50 4% 30% 33% 33% 27% 20% 28% 36% 4% 12% - 2% 27% 20% 47% 27% 7%

Under 25 61 3% 28% 35% 41% 24% 20% 30% 31% 3% 10% - 2% 35% 18% 41% 24% 6%

25 Plus 85 2% 24% 20% 35% 20% 13% 28% 39% 2% 9% - 2% 30% 25% 50% 5% 5%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

EL GRAN RESCATE (THE GREAT RAID) / BVI

April 7, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 11% 3% 20% 4% 6% 25% 19% 1% 3% - 3% 24% 25% 26% 24% 4%

PERSONS

13-17 31* 0% 13% 0% 0% 0% 16% 35% 6% 0% 3% - 0% 0% 25% 0% 0% 0%

18-24 100 0% 10% 0% 20% 10% 1% 14% 25% 0% 1% - 3% 30% 20% 30% 20% 10%

25-34 100 0% 11% 9% 18% 9% 3% 21% 21% 0% 1% - 3% 18% 27% 36% 9% 0%

35-49 85 0% 14% 0% 42% 0% 11% 45% 14% 2% 7% - 4% 25% 42% 42% 25% 8%

Under 25 131 0% 11% 0% 14% 7% 5% 19% 21% 0% 2% - 2% 21% 21% 21% 14% 7%

25 Plus 185 0% 12% 4% 30% 4% 6% 32% 18% 1% 4% - 3% 22% 35% 39% 17% 4%

MALES

Males 170 0% 14% 0% 21% 8% 6% 28% 19% 1% 2% - 5% 17% 29% 33% 17% 8%

13-17 20* 0% 20% 0% 0% 0% 20% 30% 5% 0% 5% - 0% 0% 25% 0% 0% 0%

18-24 50 0% 14% 0% 29% 14% 0% 12% 24% 0% 0% - 6% 29% 29% 43% 0% 14%

Under 25 70 0% 16% 0% 18% 9% 6% 17% 19% 0% 1% - 4% 18% 27% 27% 0% 9%

25 Plus 100 0% 13% 0% 23% 8% 6% 35% 19% 1% 3% - 6% 15% 31% 38% 31% 8%

FEMALES

Females 146 0% 9% 8% 31% 0% 5% 25% 19% 1% 3% - 0% 31% 31% 31% 15% 0%


18-24 50 0% 6% 0% 0% 0% 2% 16% 26% 0% 2% - 0% 33% 0% 0% 67% 0%

Under 25 61 0% 5% 0% 0% 0% 3% 21% 23% 0% 2% - 0% 33% 0% 0% 67% 0%

25 Plus 85 0% 12% 10% 40% 0% 7% 28% 16% 1% 5% - 0% 30% 40% 40% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

EL PLAN PERFECTO (INSIDE MAN) / UIP

March 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 19% 54% 32% 53% 4% 24% 47% 9% 7% 18% 10% 12% 36% 49% 38% 15% 7%

PERSONS

13-17 31* 6% 48% 27% 40% 7% 19% 39% 6% 0% 6% 3% 6% 33% 67% 20% 13% 7%

18-24 100 18% 53% 38% 60% 4% 24% 47% 11% 6% 19% 13% 10% 36% 51% 30% 13% 2%

25-34 100 20% 55% 25% 47% 5% 21% 43% 8% 8% 18% 8% 11% 35% 35% 47% 13% 5%

35-49 85 24% 56% 33% 52% 2% 29% 56% 6% 9% 21% 11% 16% 38% 54% 48% 19% 17%

Under 25 131 15% 52% 35% 56% 4% 23% 45% 10% 5% 16% 11% 9% 35% 54% 28% 13% 3%

25 Plus 185 22% 56% 29% 50% 4% 25% 49% 7% 9% 19% 9% 14% 36% 44% 48% 16% 11%

MALES

Males 170 15% 49% 35% 55% 5% 23% 48% 7% 6% 16% 9% 8% 37% 46% 40% 19% 8%

13-17 20* 0% 50% 40% 50% 10% 20% 35% 5% 0% 10% 5% 0% 30% 80% 20% 10% 10%

18-24 50 16% 44% 41% 59% 5% 20% 44% 10% 8% 16% 18% 10% 41% 50% 23% 23% 0%

Under 25 70 11% 46% 41% 56% 6% 20% 41% 9% 6% 14% 14% 7% 38% 59% 22% 19% 3%

25 Plus 100 18% 52% 31% 54% 4% 25% 53% 6% 6% 18% 6% 9% 37% 38% 52% 19% 12%

FEMALES

Females 146 23% 60% 29% 49% 3% 25% 47% 10% 8% 20% 10% 16% 34% 49% 39% 10% 7%

13-17 11* 18% 45% 0% 20% 0% 18% 45% 9% 0% 0% 0 18% 40% 40% 20% 20% 0%

18-24 50 20% 62% 35% 61% 3% 28% 50% 12% 4% 22% 8% 10% 32% 52% 35% 6% 3%

Under 25 61 20% 59% 31% 56% 3% 26% 49% 11% 3% 18% 7% 11% 33% 50% 33% 8% 3%

25 Plus 85 26% 60% 27% 45% 4% 25% 45% 8% 12% 21% 13% 19% 35% 49% 43% 12% 10%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ERA DE HIELO 2, LA (ICE AGE 2: THE... / Fox

March 31, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 28% 96% 67% 81% 5% 65% 79% 5% 27% 56% 37% 5% 57% 62% 58% 29% 17%

PERSONS

13-17 31* 13% 94% 66% 76% 3% 65% 74% 3% 16% 55% 29% 3% 55% 55% 48% 21% 21%

18-24 100 29% 97% 68% 82% 8% 66% 81% 8% 25% 57% 31% 4% 61% 61% 59% 26% 13%

25-34 100 30% 98% 68% 82% 4% 67% 81% 5% 34% 58% 44% 2% 61% 65% 61% 33% 17%

35-49 85 31% 92% 62% 78% 3% 61% 76% 2% 27% 51% 41% 11% 49% 65% 59% 33% 21%

Under 25 131 25% 96% 67% 81% 7% 66% 79% 7% 23% 56% 31% 4% 60% 60% 56% 25% 15%

25 Plus 185 30% 95% 65% 80% 3% 64% 79% 4% 31% 55% 43% 6% 56% 65% 60% 33% 19%

MALES

Males 170 29% 96% 63% 77% 4% 62% 77% 4% 29% 56% 39% 6% 60% 66% 58% 31% 20%

13-17 20* 15% 90% 56% 67% 6% 55% 65% 5% 25% 40% 30% 5% 56% 56% 50% 22% 22%

18-24 50 26% 96% 60% 79% 6% 58% 78% 6% 16% 54% 26% 6% 67% 63% 58% 27% 17%

Under 25 70 23% 94% 59% 76% 6% 57% 74% 6% 19% 50% 27% 6% 64% 61% 56% 26% 18%

25 Plus 100 33% 97% 65% 78% 3% 65% 79% 3% 36% 60% 48% 7% 57% 69% 60% 35% 22%

FEMALES

Females 146 27% 95% 71% 84% 6% 68% 82% 6% 26% 55% 36% 3% 55% 60% 59% 27% 14%

13-17 11* 9% 100% 82% 91% 0% 82% 91% 0% 0% 82% 27% 0% 55% 55% 45% 18% 18%

18-24 50 32% 98% 76% 86% 10% 74% 84% 10% 34% 60% 36% 2% 55% 59% 59% 24% 10%

Under 25 61 28% 98% 77% 87% 8% 75% 85% 8% 28% 64% 34% 2% 55% 58% 57% 23% 12%

25 Plus 85 27% 93% 66% 82% 4% 64% 79% 5% 25% 48% 36% 5% 54% 61% 61% 30% 15%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HOSTAL (HOSTEL) / SPRI

March 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 28% 70% 25% 43% 14% 19% 36% 17% 12% 24% 13% 18% 45% 52% 46% 22% 11%

PERSONS

13-17 31* 29% 74% 35% 52% 4% 26% 45% 3% 23% 35% 23% 16% 57% 65% 39% 17% 4%

18-24 100 33% 70% 30% 47% 14% 22% 39% 19% 13% 28% 16% 17% 43% 56% 39% 16% 11%

25-34 100 23% 75% 25% 44% 17% 21% 38% 20% 14% 23% 14% 14% 41% 52% 45% 25% 8%

35-49 85 26% 61% 12% 33% 13% 7% 25% 18% 1% 12% 4% 25% 48% 40% 63% 33% 19%

Under 25 131 32% 71% 31% 48% 12% 23% 40% 15% 15% 30% 18% 17% 46% 58% 39% 16% 10%

25 Plus 185 24% 69% 20% 39% 16% 15% 32% 19% 8% 18% 9% 19% 44% 47% 53% 28% 13%

MALES

Males 170 28% 69% 26% 48% 8% 19% 38% 13% 13% 26% 12% 22% 44% 55% 49% 28% 15%

13-17 20* 25% 70% 50% 71% 7% 35% 60% 5% 25% 40% 25% 5% 50% 71% 29% 7% 0%

18-24 50 42% 78% 31% 51% 8% 24% 42% 18% 16% 34% 16% 24% 44% 62% 44% 15% 18%

Under 25 70 37% 76% 36% 57% 8% 27% 47% 14% 19% 36% 19% 19% 45% 64% 40% 13% 13%

25 Plus 100 21% 64% 17% 41% 8% 13% 32% 12% 9% 19% 8% 25% 44% 47% 56% 41% 17%

FEMALES

Females 146 27% 71% 23% 38% 21% 17% 32% 23% 9% 19% 13% 13% 46% 49% 45% 17% 7%

13-17 11* 36% 82% 11% 22% 0% 9% 18% 0% 18% 27% 18% 36% 67% 56% 56% 33% 11%

18-24 50 24% 62% 29% 42% 23% 20% 36% 20% 10% 22% 16% 10% 42% 48% 32% 16% 3%

Under 25 61 26% 66% 25% 38% 18% 18% 33% 16% 11% 23% 16% 15% 48% 50% 38% 20% 5%

25 Plus 85 28% 74% 22% 38% 24% 16% 32% 27% 7% 16% 11% 12% 44% 48% 49% 16% 8%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

LOS TUYOS, LOS MÍOS Y LOS NUESTR... / SPRI

April 7, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 2% 39% 16% 30% 17% 10% 26% 19% 1% 3% - 3% 22% 25% 63% 17% 4%

PERSONS

13-17 31* 0% 10% 0% 0% 67% 10% 39% 13% 0% 0% - 0% 0% 67% 67% 0% 0%

18-24 100 2% 38% 13% 26% 16% 7% 17% 23% 1% 2% - 3% 18% 18% 66% 16% 3%

25-34 100 3% 47% 9% 28% 17% 8% 26% 21% 0% 1% - 4% 23% 23% 51% 15% 0%

35-49 85 0% 42% 33% 44% 8% 15% 34% 15% 4% 11% - 2% 28% 36% 75% 22% 11%

Under 25 131 2% 31% 12% 24% 20% 8% 22% 21% 1% 2% - 2% 17% 22% 66% 15% 2%

25 Plus 185 2% 45% 19% 35% 13% 11% 30% 18% 2% 5% - 3% 25% 29% 61% 18% 5%

MALES

Males 170 1% 32% 15% 31% 20% 6% 26% 19% 1% 4% - 4% 27% 27% 64% 24% 4%

13-17 20* 0% 5% 0% 0% 100% 5% 45% 10% 0% 0% - 0% 0% 100% 0% 0% 0%

18-24 50 2% 34% 12% 29% 24% 4% 14% 24% 2% 2% - 4% 18% 18% 59% 12% 0%

Under 25 70 1% 26% 11% 28% 28% 4% 23% 20% 1% 1% - 3% 17% 22% 56% 11% 0%

25 Plus 100 1% 37% 16% 32% 16% 8% 29% 19% 1% 6% - 4% 32% 30% 68% 30% 5%

FEMALES

Females 146 2% 47% 19% 32% 12% 14% 27% 19% 1% 3% - 2% 19% 26% 62% 12% 4%

13-17 11* 0% 18% 0% 0% 50% 18% 27% 18% 0% 0% - 0% 0% 50% 100% 0% 0%

18-24 50 2% 42% 14% 24% 10% 10% 20% 22% 0% 2% - 2% 19% 19% 71% 19% 5%

Under 25 61 2% 38% 13% 22% 13% 11% 21% 21% 0% 2% - 2% 17% 22% 74% 17% 4%

25 Plus 85 2% 54% 22% 37% 11% 15% 31% 18% 2% 5% - 2% 20% 28% 57% 9% 4%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MI AMIGA LA SIRENA (AQUAMARINE) / Fox

April 28, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 14% 9% 28% 23% 4% 18% 28% 0% 1% - 2% 22% 27% 56% 18% 2%

PERSONS

13-17 31* 0% 19% 17% 17% 33% 6% 29% 13% 0% 0% - 0% 17% 50% 33% 0% 0%

18-24 100 0% 13% 0% 23% 31% 3% 14% 33% 0% 1% - 2% 23% 23% 54% 23% 0%

25-34 100 0% 11% 0% 18% 27% 3% 14% 30% 0% 1% - 2% 18% 18% 64% 27% 0%

35-49 85 0% 14% 25% 50% 0% 5% 26% 24% 0% 1% - 2% 25% 25% 67% 17% 8%

Under 25 131 0% 15% 5% 21% 32% 4% 18% 28% 0% 1% - 2% 21% 32% 47% 16% 0%

25 Plus 185 0% 12% 13% 35% 13% 4% 19% 27% 0% 1% - 2% 22% 22% 65% 22% 4%

MALES

Males 170 0% 12% 0% 25% 25% 3% 21% 23% 0% 1% - 4% 25% 30% 50% 30% 5%

13-17 20* 0% 10% 0% 0% 50% 5% 25% 15% 0% 0% - 0% 0% 100% 0% 0% 0%

18-24 50 0% 12% 0% 33% 33% 2% 16% 32% 0% 2% - 4% 33% 17% 50% 17% 0%

Under 25 70 0% 11% 0% 25% 38% 3% 19% 27% 0% 1% - 3% 25% 38% 38% 13% 0%

25 Plus 100 0% 12% 0% 25% 17% 3% 23% 20% 0% 1% - 4% 25% 25% 58% 42% 8%

FEMALES

Females 146 0% 15% 18% 32% 18% 5% 16% 33% 0% 1% - 0% 18% 23% 64% 9% 0%

13-17 11* 0% 36% 25% 25% 25% 9% 36% 9% 0% 0% - 0% 25% 25% 50% 0% 0%

18-24 50 0% 14% 0% 14% 29% 4% 12% 34% 0% 0% - 0% 14% 29% 57% 29% 0%

Under 25 61 0% 18% 9% 18% 27% 5% 16% 30% 0% 0% - 0% 18% 27% 55% 18% 0%

25 Plus 85 0% 13% 27% 45% 9% 5% 15% 35% 0% 1% - 0% 18% 18% 73% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MI NOVIA SECRETA (PRIME) / GSISA

April 7, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 1% 12% 23% 39% 8% 7% 26% 20% 1% 6% - 3% 26% 17% 37% 16% 3%

PERSONS

13-17 31* 3% 10% 33% 33% 0% 10% 32% 6% 3% 6% - 0% 67% 33% 33% 0% 33%

18-24 100 0% 14% 36% 43% 7% 7% 23% 25% 1% 5% - 5% 43% 7% 43% 21% 0%

25-34 100 1% 11% 9% 27% 9% 5% 21% 23% 1% 6% - 2% 0% 18% 36% 9% 0%

35-49 85 1% 13% 9% 45% 9% 7% 31% 15% 0% 8% - 4% 9% 27% 27% 18% 0%

Under 25 131 1% 13% 35% 41% 6% 8% 25% 21% 2% 5% - 4% 47% 12% 41% 18% 6%

25 Plus 185 1% 12% 9% 36% 9% 6% 25% 19% 1% 7% - 3% 5% 23% 32% 14% 0%

MALES

Males 170 1% 12% 10% 25% 10% 3% 20% 19% 1% 4% - 5% 30% 20% 30% 15% 5%

13-17 20* 5% 15% 33% 33% 0% 10% 30% 5% 5% 10% - 0% 67% 33% 33% 0% 33%

18-24 50 0% 12% 17% 33% 0% 2% 12% 22% 0% 0% - 8% 50% 17% 17% 17% 0%

Under 25 70 1% 13% 22% 33% 0% 4% 17% 17% 1% 3% - 6% 56% 22% 22% 11% 11%

25 Plus 100 1% 11% 0% 18% 18% 2% 22% 21% 0% 4% - 4% 9% 18% 36% 18% 0%

FEMALES

Females 146 1% 13% 32% 53% 5% 11% 32% 21% 1% 10% - 1% 16% 16% 42% 16% 0%


18-24 50 0% 16% 50% 50% 13% 12% 34% 28% 2% 10% - 2% 38% 0% 63% 25% 0%

Under 25 61 0% 13% 50% 50% 13% 11% 34% 25% 2% 8% - 2% 38% 0% 63% 25% 0%

25 Plus 85 1% 13% 18% 55% 0% 11% 29% 18% 1% 11% - 1% 0% 27% 27% 9% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

NANNY MCPHEE: LA NANA MÁGICA (... / UIP

April 7, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 29% 22% 35% 29% 10% 19% 33% 3% 9% - 2% 46% 27% 47% 17% 2%

PERSONS

13-17 31* 0% 29% 44% 78% 11% 19% 42% 13% 3% 13% - 0% 56% 44% 33% 11% 11%

18-24 100 1% 29% 3% 7% 48% 4% 9% 45% 1% 4% - 4% 52% 24% 45% 10% 0%

25-34 100 0% 33% 27% 42% 18% 11% 21% 31% 4% 10% - 2% 39% 27% 48% 15% 0%

35-49 85 0% 24% 40% 55% 15% 12% 22% 26% 5% 12% - 1% 40% 20% 60% 35% 5%

Under 25 131 1% 29% 13% 24% 39% 8% 17% 37% 2% 6% - 3% 53% 29% 42% 11% 3%

25 Plus 185 0% 29% 32% 47% 17% 11% 22% 29% 4% 11% - 2% 40% 25% 53% 23% 2%

MALES

Males 170 1% 26% 18% 34% 32% 8% 18% 34% 1% 5% - 3% 43% 20% 39% 25% 2%

13-17 20* 0% 35% 29% 71% 14% 15% 40% 15% 5% 10% - 0% 43% 29% 14% 0% 0%

18-24 50 2% 24% 8% 8% 42% 6% 10% 42% 2% 4% - 4% 58% 25% 42% 8% 0%

Under 25 70 1% 27% 16% 32% 32% 9% 19% 34% 3% 6% - 3% 53% 26% 32% 5% 0%

25 Plus 100 0% 25% 20% 36% 32% 8% 17% 33% 0% 4% - 3% 36% 16% 44% 40% 4%

FEMALES

Females 146 0% 32% 30% 40% 21% 12% 22% 31% 5% 14% - 1% 47% 32% 57% 11% 2%

13-17 11* 0% 18% 100% 100% 0% 27% 45% 9% 0% 18% - 0% 100% 100% 100% 50% 50%

18-24 50 0% 34% 0% 6% 53% 2% 8% 48% 0% 4% - 4% 47% 24% 47% 12% 0%

Under 25 61 0% 31% 11% 16% 47% 7% 15% 41% 0% 7% - 3% 53% 32% 53% 16% 5%

25 Plus 85 0% 33% 43% 57% 4% 15% 27% 24% 9% 19% - 0% 43% 32% 61% 7% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

NO ES OTRA PELÍCULA DE AMOR (DAT... / Fox

March 24, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 15% 70% 23% 40% 14% 19% 35% 18% 3% 16% 3% 8% 29% 53% 33% 13% 5%

PERSONS

13-17 31* 16% 74% 48% 70% 4% 42% 68% 3% 3% 32% 6% 10% 39% 61% 26% 13% 4%

18-24 100 13% 66% 32% 42% 8% 23% 34% 16% 5% 21% 5% 7% 32% 62% 26% 6% 6%

25-34 100 17% 72% 15% 35% 18% 14% 32% 20% 0% 14% 2% 12% 26% 54% 36% 17% 3%

35-49 85 16% 72% 7% 28% 23% 5% 24% 25% 1% 2% 0 6% 20% 34% 44% 20% 7%

Under 25 131 14% 68% 36% 49% 7% 27% 42% 13% 5% 24% 5% 8% 34% 62% 26% 8% 6%

25 Plus 185 17% 72% 11% 32% 20% 10% 28% 22% 1% 9% 1% 9% 23% 45% 40% 18% 5%

MALES

Males 170 15% 68% 24% 41% 10% 18% 35% 15% 1% 14% 2% 11% 28% 53% 38% 19% 5%

13-17 20* 10% 70% 43% 64% 0% 35% 65% 0% 5% 30% 10% 10% 29% 57% 21% 21% 7%

18-24 50 18% 66% 36% 45% 6% 24% 34% 16% 2% 18% 2% 12% 36% 67% 36% 3% 9%

Under 25 70 16% 67% 38% 51% 4% 27% 43% 11% 3% 21% 4% 11% 34% 64% 32% 9% 9%

25 Plus 100 14% 69% 14% 33% 14% 12% 29% 18% 0% 8% 1% 10% 23% 45% 42% 26% 3%

FEMALES

Females 146 16% 73% 18% 37% 20% 16% 33% 22% 3% 16% 3% 6% 27% 51% 30% 8% 5%

13-17 11* 27% 82% 56% 78% 11% 55% 73% 9% 0% 36% 0 9% 56% 67% 33% 0% 0%

18-24 50 8% 66% 27% 39% 9% 22% 34% 16% 8% 24% 8% 2% 27% 58% 15% 9% 3%

Under 25 61 11% 69% 33% 48% 10% 28% 41% 15% 7% 26% 7% 3% 33% 60% 19% 7% 2%

25 Plus 85 20% 75% 8% 30% 27% 7% 27% 27% 1% 9% 1% 8% 23% 45% 38% 9% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

NUEVO MUNDO, EL (THE NEW WORLD) / GUSSI

April 21, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 18% 15% 42% 9% 8% 31% 14% 1% 4% - 3% 18% 32% 25% 23% 5%

PERSONS

13-17 31* 0% 16% 20% 40% 20% 10% 23% 6% 0% 0% - 0% 20% 20% 20% 20% 0%

18-24 100 0% 23% 9% 35% 17% 7% 29% 18% 2% 5% - 3% 30% 30% 17% 17% 4%

25-34 100 0% 13% 15% 54% 0% 9% 32% 17% 0% 5% - 2% 0% 15% 31% 62% 0%

35-49 85 0% 19% 19% 50% 0% 6% 40% 7% 0% 2% - 5% 19% 50% 38% 13% 13%

Under 25 131 0% 21% 11% 36% 18% 8% 27% 15% 2% 4% - 2% 29% 29% 18% 18% 4%

25 Plus 185 0% 16% 17% 52% 0% 8% 36% 12% 0% 4% - 3% 10% 34% 34% 34% 7%

MALES

Males 170 0% 19% 6% 41% 6% 6% 34% 12% 1% 4% - 5% 19% 31% 28% 38% 6%

13-17 20* 0% 10% 0% 0% 0% 5% 15% 5% 0% 0% - 0% 0% 0% 0% 0% 0%

18-24 50 0% 24% 0% 17% 17% 4% 24% 16% 4% 6% - 6% 25% 33% 17% 17% 0%

Under 25 70 0% 20% 0% 14% 14% 4% 21% 13% 3% 4% - 4% 21% 29% 14% 14% 0%

25 Plus 100 0% 18% 11% 61% 0% 8% 43% 11% 0% 4% - 6% 17% 33% 39% 56% 11%

FEMALES

Females 146 0% 17% 24% 48% 12% 9% 30% 16% 0% 3% - 0% 20% 32% 24% 12% 4%

13-17 11* 0% 27% 33% 67% 33% 18% 36% 9% 0% 0% - 0% 33% 33% 33% 33% 0%

18-24 50 0% 22% 18% 55% 18% 10% 34% 20% 0% 4% - 0% 36% 27% 18% 18% 9%

Under 25 61 0% 23% 21% 57% 21% 11% 34% 18% 0% 3% - 0% 36% 29% 21% 21% 7%

25 Plus 85 0% 13% 27% 36% 0% 7% 27% 14% 0% 4% - 0% 0% 36% 27% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

PAPA CON POCAS PULGAS, UN (SHAG... / BVI

March 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 24% 82% 11% 28% 24% 10% 26% 25% 1% 7% 3% 12% 35% 49% 58% 17% 8%

PERSONS

13-17 31* 19% 71% 18% 41% 5% 13% 39% 3% 0% 3% 3% 6% 41% 64% 55% 18% 18%

18-24 100 16% 80% 6% 24% 35% 5% 20% 35% 0% 3% 1% 12% 31% 48% 57% 13% 8%

25-34 100 27% 87% 7% 22% 29% 8% 23% 29% 2% 9% 2% 11% 32% 46% 56% 18% 5%

35-49 85 33% 84% 21% 35% 7% 18% 33% 13% 2% 14% 8% 16% 42% 46% 63% 21% 10%

Under 25 131 17% 78% 9% 27% 28% 7% 24% 27% 0% 3% 2% 11% 33% 51% 57% 14% 10%

25 Plus 185 30% 85% 13% 28% 19% 12% 28% 22% 2% 11% 5% 14% 37% 46% 59% 20% 7%

MALES

Males 170 19% 79% 9% 27% 19% 8% 26% 21% 1% 8% 4% 12% 32% 50% 58% 17% 8%

13-17 20* 15% 65% 23% 38% 0% 15% 35% 0% 0% 5% 5% 0% 38% 77% 54% 15% 23%

18-24 50 16% 78% 5% 21% 38% 4% 16% 38% 0% 2% 2% 18% 26% 51% 64% 13% 10%

Under 25 70 16% 74% 10% 25% 29% 7% 21% 27% 0% 3% 3% 13% 29% 58% 62% 13% 13%

25 Plus 100 22% 83% 8% 29% 13% 9% 29% 16% 2% 11% 4% 12% 34% 45% 55% 19% 5%

FEMALES

Females 146 30% 86% 14% 28% 26% 12% 27% 28% 1% 8% 3% 12% 39% 46% 59% 18% 8%

13-17 11* 27% 82% 11% 44% 11% 9% 45% 9% 0% 0% 0 18% 44% 44% 56% 22% 11%

18-24 50 16% 82% 7% 27% 32% 6% 24% 32% 0% 4% 0 6% 37% 44% 51% 12% 5%

Under 25 61 18% 82% 8% 30% 28% 7% 28% 28% 0% 3% 0 8% 38% 44% 52% 14% 6%

25 Plus 85 39% 88% 19% 27% 25% 16% 26% 28% 2% 12% 6% 15% 40% 48% 64% 20% 9%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

PELÍCULA DE HUEVOS, UNA / Videocine

April 14, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 4% 52% 41% 62% 9% 29% 49% 17% 3% 17% - 3% 49% 27% 49% 16% 5%

PERSONS

13-17 31* 6% 55% 53% 71% 0% 52% 68% 3% 6% 23% - 3% 41% 24% 76% 6% 6%

18-24 100 2% 54% 39% 59% 11% 25% 45% 19% 3% 20% - 5% 52% 30% 31% 20% 4%

25-34 100 6% 52% 44% 69% 8% 31% 53% 20% 1% 18% - 2% 50% 17% 56% 12% 2%

35-49 85 4% 48% 34% 54% 12% 22% 44% 16% 4% 9% - 1% 46% 39% 54% 17% 12%

Under 25 131 3% 54% 42% 62% 8% 31% 50% 15% 4% 21% - 5% 49% 28% 42% 17% 4%

25 Plus 185 5% 50% 40% 62% 10% 27% 49% 18% 2% 14% - 2% 48% 27% 55% 14% 6%

MALES

Males 170 2% 52% 40% 62% 6% 31% 52% 14% 3% 17% - 4% 52% 33% 46% 15% 6%

13-17 20* 5% 55% 55% 73% 0% 55% 65% 0% 0% 20% - 5% 45% 27% 73% 9% 9%

18-24 50 2% 56% 32% 61% 7% 24% 50% 16% 2% 18% - 8% 54% 39% 29% 14% 4%

Under 25 70 3% 56% 38% 64% 5% 33% 54% 11% 1% 19% - 7% 51% 36% 41% 13% 5%

25 Plus 100 2% 50% 42% 60% 6% 30% 50% 15% 4% 16% - 2% 52% 30% 50% 16% 6%

FEMALES

Females 146 6% 51% 41% 63% 13% 26% 47% 21% 3% 16% - 1% 45% 21% 53% 16% 5%

13-17 11* 9% 55% 50% 67% 0% 45% 73% 9% 18% 27% - 0% 33% 17% 83% 0% 0%

18-24 50 2% 52% 46% 58% 15% 26% 40% 22% 4% 22% - 2% 50% 19% 35% 27% 4%

Under 25 61 3% 52% 47% 59% 13% 30% 46% 20% 7% 23% - 2% 47% 19% 44% 22% 3%

25 Plus 85 8% 51% 37% 65% 14% 24% 47% 22% 0% 12% - 1% 44% 23% 60% 12% 7%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RENT VIDAS EXTREMAS (RENT) / SPRI

April 28, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 18% 23% 50% 15% 14% 31% 22% 1% 4% - 1% 26% 37% 32% 24% 5%

PERSONS

13-17 31* 0% 13% 50% 50% 25% 19% 29% 10% 0% 0% - 0% 50% 50% 25% 25% 0%

18-24 100 0% 22% 27% 55% 14% 13% 30% 25% 2% 4% - 2% 36% 41% 41% 23% 0%

25-34 100 0% 17% 12% 41% 24% 14% 31% 27% 1% 6% - 2% 12% 24% 29% 24% 6%

35-49 85 0% 13% 18% 55% 0% 13% 35% 16% 1% 2% - 1% 18% 45% 18% 27% 18%

Under 25 131 0% 20% 31% 54% 15% 15% 30% 21% 2% 3% - 2% 38% 42% 38% 23% 0%

25 Plus 185 0% 15% 14% 46% 14% 14% 33% 22% 1% 4% - 2% 14% 32% 25% 25% 11%

MALES

Males 170 0% 16% 22% 48% 15% 13% 34% 18% 1% 2% - 3% 33% 30% 33% 33% 4%

13-17 20* 0% 10% 0% 0% 50% 15% 30% 10% 0% 0% - 0% 0% 50% 0% 50% 0%

18-24 50 0% 22% 36% 64% 9% 14% 30% 18% 4% 6% - 4% 55% 36% 36% 18% 0%

Under 25 70 0% 19% 31% 54% 15% 14% 30% 16% 3% 4% - 3% 46% 38% 31% 23% 0%

25 Plus 100 0% 14% 14% 43% 14% 12% 36% 19% 0% 1% - 3% 21% 21% 36% 43% 7%

FEMALES

Females 146 0% 18% 22% 52% 15% 15% 29% 27% 1% 5% - 0% 19% 44% 30% 15% 7%

13-17 11* 0% 18% 100% 100% 0% 27% 27% 9% 0% 0% - 0% 100% 50% 50% 0% 0%

18-24 50 0% 22% 18% 45% 18% 12% 30% 32% 0% 2% - 0% 18% 45% 45% 27% 0%

Under 25 61 0% 21% 31% 54% 15% 15% 30% 28% 0% 2% - 0% 31% 46% 46% 23% 0%

25 Plus 85 0% 16% 14% 50% 14% 15% 29% 26% 2% 8% - 0% 7% 43% 14% 7% 14%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

RESCATE EN LA ANTÁRTICA (EIGHT B... / BVI

March 31, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 2% 30% 28% 55% 10% 14% 36% 17% 2% 7% 3% 3% 28% 33% 43% 16% 3%

PERSONS

13-17 31* 0% 19% 50% 67% 0% 23% 42% 3% 3% 6% 6% 0% 17% 33% 33% 33% 0%

18-24 100 2% 31% 13% 39% 19% 7% 24% 23% 1% 3% 1% 2% 23% 35% 39% 10% 3%

25-34 100 0% 37% 27% 59% 8% 13% 37% 18% 1% 4% 1% 3% 35% 38% 38% 19% 0%

35-49 85 4% 26% 55% 77% 0% 22% 53% 11% 6% 19% 5% 5% 32% 18% 64% 18% 9%

Under 25 131 2% 28% 19% 43% 16% 11% 28% 18% 2% 4% 2% 2% 22% 35% 38% 14% 3%

25 Plus 185 2% 32% 37% 66% 5% 17% 44% 15% 3% 11% 3% 4% 34% 31% 47% 19% 3%

MALES

Males 170 2% 29% 35% 59% 6% 14% 36% 14% 2% 9% 2% 4% 27% 31% 37% 20% 4%

13-17 20* 0% 15% 33% 67% 0% 15% 35% 0% 5% 10% 10% 0% 0% 0% 33% 33% 0%

18-24 50 4% 30% 13% 40% 7% 4% 22% 26% 0% 2% 0 4% 20% 40% 33% 7% 7%

Under 25 70 3% 26% 17% 44% 6% 7% 26% 19% 1% 4% 3% 3% 17% 33% 33% 11% 6%

25 Plus 100 1% 31% 45% 68% 6% 18% 44% 10% 3% 12% 2% 5% 32% 29% 39% 26% 3%

FEMALES

Females 146 1% 32% 26% 55% 13% 16% 39% 19% 3% 7% 3% 1% 32% 34% 51% 13% 2%

13-17 11* 0% 27% 67% 67% 0% 36% 55% 9% 0% 0% 0 0% 33% 67% 33% 33% 0%

18-24 50 0% 32% 13% 38% 31% 10% 26% 20% 2% 4% 2% 0% 25% 31% 44% 13% 0%

Under 25 61 0% 31% 21% 42% 26% 15% 31% 18% 2% 3% 2% 0% 26% 37% 42% 16% 0%

25 Plus 85 2% 33% 29% 64% 4% 16% 45% 20% 4% 9% 4% 2% 36% 32% 57% 11% 4%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ROSARIO TIJERAS / SPRI

March 31, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 2% 27% 13% 38% 24% 5% 18% 32% 1% 6% 2% 2% 28% 12% 49% 10% 3%

PERSONS

13-17 31* 0% 10% 0% 0% 33% 6% 19% 16% 0% 10% 0 3% 0% 33% 0% 33% 0%

18-24 100 2% 23% 17% 43% 26% 5% 17% 37% 1% 5% 2% 4% 39% 9% 48% 9% 0%

25-34 100 1% 33% 12% 42% 15% 5% 19% 34% 0% 6% 3% 2% 21% 9% 52% 9% 6%

35-49 85 2% 35% 10% 30% 27% 5% 18% 28% 1% 6% 2% 0% 20% 17% 60% 7% 7%

Under 25 131 2% 20% 15% 38% 27% 5% 18% 32% 1% 6% 2% 4% 35% 12% 42% 12% 0%

25 Plus 185 2% 34% 11% 37% 21% 5% 18% 31% 1% 6% 3% 1% 21% 13% 56% 8% 6%

MALES

Males 170 2% 26% 13% 40% 16% 4% 19% 28% 1% 8% 2% 4% 24% 16% 53% 11% 4%

13-17 20* 0% 10% 0% 0% 50% 0% 15% 15% 0% 15% 0 5% 0% 50% 0% 50% 0%

18-24 50 4% 24% 17% 42% 17% 4% 16% 30% 0% 6% 0 6% 33% 8% 50% 8% 0%

Under 25 70 3% 20% 14% 36% 21% 3% 16% 26% 0% 9% 0 6% 29% 14% 43% 14% 0%

25 Plus 100 1% 31% 13% 42% 13% 5% 22% 29% 1% 7% 4% 2% 23% 16% 58% 10% 6%

FEMALES

Females 146 1% 30% 11% 34% 30% 6% 16% 36% 1% 4% 2% 1% 25% 9% 50% 7% 5%

13-17 11* 0% 9% 0% 0% 0% 18% 27% 18% 0% 0% 0 0% 0% 0% 0% 0% 0%

18-24 50 0% 22% 18% 45% 36% 6% 18% 44% 2% 4% 4% 2% 45% 9% 45% 9% 0%

Under 25 61 0% 20% 17% 42% 33% 8% 20% 39% 2% 3% 3% 2% 42% 8% 42% 8% 0%

25 Plus 85 2% 38% 9% 31% 28% 5% 14% 34% 0% 5% 1% 0% 19% 9% 53% 6% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SOLTERO EN CASA (FAILURE TO LAU... / UIP

March 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 17% 57% 17% 43% 9% 12% 33% 15% 3% 7% 4% 14% 30% 42% 42% 15% 6%

PERSONS

13-17 31* 10% 58% 28% 56% 6% 16% 45% 6% 0% 0% 3% 13% 33% 61% 28% 22% 17%

18-24 100 16% 51% 14% 41% 12% 9% 28% 18% 4% 9% 3% 12% 25% 39% 31% 4% 6%

25-34 100 18% 59% 20% 47% 12% 17% 39% 16% 3% 9% 6% 12% 32% 36% 49% 17% 0%

35-49 85 22% 60% 14% 35% 4% 9% 26% 15% 1% 5% 1% 21% 31% 45% 57% 24% 8%

Under 25 131 15% 53% 17% 45% 10% 11% 32% 15% 3% 7% 3% 12% 28% 45% 30% 9% 9%

25 Plus 185 20% 59% 17% 42% 8% 14% 33% 16% 2% 7% 4% 16% 32% 40% 53% 20% 4%

MALES

Males 170 15% 51% 20% 47% 7% 12% 31% 16% 1% 4% 1% 11% 30% 40% 47% 22% 6%

13-17 20* 10% 55% 36% 55% 0% 20% 40% 5% 0% 0% 0 10% 36% 82% 18% 27% 18%

18-24 50 14% 46% 22% 43% 13% 10% 20% 20% 4% 6% 2% 8% 22% 30% 30% 0% 4%

Under 25 70 13% 49% 26% 47% 9% 13% 26% 16% 3% 4% 1% 9% 26% 47% 26% 9% 9%

25 Plus 100 17% 53% 15% 47% 6% 12% 34% 16% 0% 4% 0 13% 32% 36% 60% 30% 4%

FEMALES

Females 146 21% 63% 15% 39% 11% 12% 35% 15% 4% 10% 7% 18% 30% 43% 41% 10% 5%

13-17 11* 9% 64% 14% 57% 14% 9% 55% 9% 0% 0% 9% 18% 29% 29% 43% 14% 14%

18-24 50 18% 56% 7% 39% 11% 8% 36% 16% 4% 12% 4% 16% 29% 46% 32% 7% 7%

Under 25 61 16% 57% 9% 43% 11% 8% 39% 15% 3% 10% 5% 16% 29% 43% 34% 9% 9%

25 Plus 85 24% 67% 19% 37% 11% 15% 32% 15% 5% 11% 8% 20% 32% 44% 46% 11% 4%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SÓLO AMIGOS (JUST FRIENDS) / Videocine

April 7, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 15% 10% 33% 11% 6% 18% 22% 0% 6% - 3% 34% 31% 41% 14% 4%

PERSONS

13-17 31* 0% 19% 33% 50% 17% 16% 39% 3% 0% 10% - 10% 50% 50% 33% 0% 17%

18-24 100 0% 16% 6% 19% 19% 6% 14% 27% 0% 8% - 2% 44% 38% 31% 19% 0%

25-34 100 1% 15% 7% 40% 7% 3% 16% 25% 0% 1% - 2% 33% 20% 53% 13% 0%

35-49 85 0% 12% 10% 30% 0% 4% 16% 19% 0% 4% - 4% 10% 20% 50% 10% 10%

Under 25 131 0% 17% 14% 27% 18% 8% 20% 21% 0% 8% - 4% 45% 41% 32% 14% 5%

25 Plus 185 1% 14% 8% 36% 4% 3% 16% 22% 0% 2% - 3% 24% 20% 52% 12% 4%

MALES

Males 170 0% 15% 8% 20% 12% 4% 15% 22% 0% 2% - 5% 48% 28% 52% 16% 8%

13-17 20* 0% 20% 50% 50% 0% 15% 35% 0% 0% 10% - 15% 50% 50% 50% 0% 25%

18-24 50 0% 18% 0% 0% 22% 0% 8% 26% 0% 2% - 4% 56% 33% 33% 11% 0%

Under 25 70 0% 19% 15% 15% 15% 4% 16% 19% 0% 4% - 7% 54% 38% 38% 8% 8%

25 Plus 100 0% 12% 0% 25% 8% 3% 15% 25% 0% 0% - 4% 42% 17% 67% 25% 8%

FEMALES

Females 146 1% 15% 14% 45% 9% 8% 21% 21% 0% 8% - 1% 18% 32% 32% 9% 0%

13-17 11* 0% 18% 0% 50% 50% 18% 45% 9% 0% 9% - 0% 50% 50% 0% 0% 0%

18-24 50 0% 14% 14% 43% 14% 12% 20% 28% 0% 14% - 0% 29% 43% 29% 29% 0%

Under 25 61 0% 15% 11% 44% 22% 13% 25% 25% 0% 13% - 0% 33% 44% 22% 22% 0%

25 Plus 85 1% 15% 15% 46% 0% 4% 18% 19% 0% 5% - 1% 8% 23% 38% 0% 0%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ULTRAVIOLETA (ULTRAVIOLET) / SPRI

April 14, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 1% 17% 36% 57% 11% 13% 32% 15% 1% 5% - 4% 38% 37% 36% 29% 6%

PERSONS

13-17 31* 0% 6% 50% 50% 0% 16% 32% 3% 0% 10% - 3% 50% 0% 50% 0% 0%

18-24 100 2% 16% 31% 56% 13% 9% 28% 17% 1% 4% - 3% 44% 38% 31% 31% 0%

25-34 100 0% 23% 39% 61% 9% 16% 34% 17% 3% 6% - 5% 30% 39% 35% 30% 4%

35-49 85 2% 19% 50% 75% 6% 16% 36% 12% 0% 5% - 5% 38% 38% 50% 31% 25%

Under 25 131 2% 14% 33% 56% 11% 11% 29% 14% 1% 5% - 3% 44% 33% 33% 28% 0%

25 Plus 185 1% 21% 44% 67% 8% 16% 35% 15% 2% 5% - 5% 33% 38% 41% 31% 13%

MALES

Males 170 2% 20% 50% 74% 6% 18% 36% 9% 2% 7% - 6% 44% 35% 41% 38% 12%

13-17 20* 0% 5% 100% 100% 0% 15% 30% 5% 0% 5% - 0% 0% 0% 100% 0% 0%

18-24 50 4% 20% 40% 80% 0% 12% 32% 8% 2% 8% - 4% 50% 30% 30% 20% 0%

Under 25 70 3% 16% 45% 82% 0% 13% 31% 7% 1% 7% - 3% 45% 27% 36% 18% 0%

25 Plus 100 2% 23% 52% 70% 9% 21% 39% 11% 2% 7% - 9% 43% 39% 43% 48% 17%

FEMALES

Females 146 0% 16% 26% 48% 13% 10% 29% 20% 1% 3% - 1% 26% 39% 35% 17% 4%

13-17 11* 0% 9% 0% 0% 0% 18% 36% 0% 0% 18% - 9% 100% 0% 0% 0% 0%

18-24 50 0% 12% 17% 17% 33% 6% 24% 26% 0% 0% - 2% 33% 50% 33% 50% 0%

Under 25 61 0% 11% 14% 14% 29% 8% 26% 21% 0% 3% - 3% 43% 43% 29% 43% 0%

25 Plus 85 0% 19% 31% 63% 6% 11% 31% 19% 1% 4% - 0% 19% 38% 38% 6% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

UN HOMBRE EJEMPLAR (UN MUNDO M... / Fox

March 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 21% 46% 29% 45% 6% 19% 33% 18% 4% 11% 4% 10% 31% 33% 46% 19% 7%

PERSONS

13-17 31* 6% 29% 22% 44% 22% 16% 39% 13% 3% 10% 0 0% 11% 67% 44% 33% 0%

18-24 100 18% 43% 35% 47% 5% 16% 26% 21% 2% 8% 4% 12% 33% 19% 40% 9% 2%

25-34 100 25% 49% 20% 43% 6% 18% 34% 17% 4% 13% 3% 10% 29% 43% 51% 20% 10%

35-49 85 26% 55% 30% 45% 0% 24% 40% 14% 8% 12% 8% 12% 36% 34% 53% 28% 15%

Under 25 131 15% 40% 33% 46% 8% 16% 29% 19% 2% 8% 3% 9% 29% 27% 40% 13% 2%

25 Plus 185 25% 52% 25% 44% 3% 21% 37% 16% 6% 12% 5% 11% 32% 39% 52% 24% 13%

MALES

Males 170 18% 45% 25% 42% 1% 16% 33% 13% 4% 9% 4% 11% 30% 34% 49% 26% 9%

13-17 20* 0% 25% 40% 60% 20% 20% 40% 10% 0% 10% 0 0% 0% 80% 40% 40% 0%

18-24 50 18% 44% 18% 27% 0% 8% 16% 18% 2% 6% 2% 18% 32% 23% 41% 14% 5%

Under 25 70 13% 39% 22% 33% 4% 11% 23% 16% 1% 7% 1% 13% 26% 33% 41% 19% 4%

25 Plus 100 22% 49% 27% 47% 0% 19% 40% 11% 6% 10% 6% 10% 33% 35% 53% 31% 12%

FEMALES

Females 146 25% 49% 31% 47% 8% 22% 34% 22% 5% 13% 5% 9% 32% 35% 47% 14% 8%

13-17 11* 18% 36% 0% 25% 25% 9% 36% 18% 9% 9% 0 0% 25% 50% 50% 25% 0%

18-24 50 18% 42% 52% 67% 10% 24% 36% 24% 2% 10% 6% 6% 33% 14% 38% 5% 0%

Under 25 61 18% 41% 44% 60% 12% 21% 36% 23% 3% 10% 5% 5% 32% 20% 40% 8% 0%

25 Plus 85 29% 55% 23% 40% 6% 22% 33% 21% 6% 15% 5% 12% 32% 43% 51% 17% 13%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

V DE VENGANZA (V FOR VENDETTA) / WB

March 17, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 35% 78% 30% 46% 7% 26% 41% 9% 12% 28% 15% 24% 51% 54% 53% 22% 9%

PERSONS

13-17 31* 35% 77% 29% 54% 0% 26% 55% 0% 16% 29% 16% 16% 58% 50% 50% 21% 21%

18-24 100 39% 77% 29% 43% 8% 23% 36% 11% 14% 28% 17% 25% 52% 58% 49% 19% 6%

25-34 100 31% 83% 39% 55% 8% 35% 49% 11% 11% 31% 14% 17% 54% 53% 52% 19% 7%

35-49 85 33% 75% 23% 36% 6% 20% 33% 7% 9% 24% 14% 36% 42% 50% 59% 28% 11%

Under 25 131 38% 77% 29% 46% 6% 24% 40% 8% 15% 28% 17% 23% 53% 56% 50% 20% 10%

25 Plus 185 32% 79% 32% 47% 7% 28% 42% 9% 10% 28% 14% 26% 49% 52% 55% 23% 9%

MALES

Males 170 32% 78% 32% 50% 2% 28% 45% 3% 12% 32% 17% 28% 50% 55% 55% 27% 12%

13-17 20* 30% 75% 27% 67% 0% 25% 65% 0% 10% 30% 10% 5% 47% 53% 47% 13% 27%

18-24 50 38% 84% 33% 48% 2% 28% 42% 4% 16% 38% 20% 30% 55% 60% 38% 19% 7%

Under 25 70 36% 81% 32% 53% 2% 27% 49% 3% 14% 36% 17% 23% 53% 58% 40% 18% 12%

25 Plus 100 29% 75% 32% 48% 1% 29% 43% 3% 11% 30% 17% 31% 48% 52% 67% 33% 12%

FEMALES

Females 146 38% 79% 29% 42% 13% 24% 36% 16% 12% 23% 13% 21% 52% 53% 50% 16% 6%

13-17 11* 45% 82% 33% 33% 0% 27% 36% 0% 27% 27% 27% 36% 78% 44% 56% 33% 11%

18-24 50 40% 70% 23% 37% 14% 18% 30% 18% 12% 18% 14% 20% 49% 57% 63% 20% 6%

Under 25 61 41% 72% 25% 36% 11% 20% 31% 15% 15% 20% 16% 23% 55% 55% 61% 23% 7%

25 Plus 85 35% 85% 32% 46% 14% 27% 40% 16% 9% 25% 11% 20% 50% 51% 43% 13% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

VIDA SALVAJE (WILD, THE) / BVI

April 14, 2006



Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

316 0% 11% 51% 61% 9% 15% 32% 16% 0% 3% - 2% 23% 26% 50% 14% 2%

PERSONS

13-17 31* 0% 3% 100% 100% 0% 13% 26% 10% 0% 0% - 0% 0% 0% 100% 0% 0%

18-24 100 0% 12% 42% 58% 8% 11% 28% 18% 0% 2% - 3% 17% 17% 33% 8% 0%

25-34 100 0% 9% 44% 56% 11% 14% 32% 15% 0% 0% - 2% 22% 33% 56% 11% 0%

35-49 85 1% 16% 64% 71% 7% 22% 45% 15% 1% 8% - 2% 43% 43% 64% 21% 7%

Under 25 131 0% 10% 46% 62% 8% 11% 27% 16% 0% 2% - 2% 15% 15% 38% 8% 0%

25 Plus 185 1% 12% 57% 65% 9% 18% 38% 15% 1% 4% - 2% 35% 39% 61% 17% 4%

MALES

Males 170 0% 12% 55% 70% 10% 16% 38% 13% 0% 3% - 4% 40% 40% 55% 15% 5%

13-17 20* 0% 5% 100% 100% 0% 15% 30% 5% 0% 0% - 0% 0% 0% 100% 0% 0%

18-24 50 0% 14% 43% 71% 0% 12% 36% 18% 0% 2% - 6% 29% 29% 29% 0% 0%

Under 25 70 0% 11% 50% 75% 0% 13% 34% 14% 0% 1% - 4% 25% 25% 38% 0% 0%

25 Plus 100 0% 12% 58% 67% 17% 19% 40% 12% 0% 4% - 4% 50% 50% 67% 25% 8%

FEMALES

Females 146 1% 11% 50% 56% 6% 14% 29% 18% 1% 3% - 0% 13% 19% 50% 13% 0%


18-24 50 0% 10% 40% 40% 20% 10% 20% 18% 0% 2% - 0% 0% 0% 40% 20% 0%

Under 25 61 0% 8% 40% 40% 20% 10% 20% 18% 0% 2% - 0% 0% 0% 40% 20% 0%

25 Plus 85 1% 13% 55% 64% 0% 16% 35% 19% 1% 4% - 0% 18% 27% 55% 9% 0%


CONFIDENTIAL

History Report


Film Tracking Study MexicoHistory Field Dates: March 26 - March 28, 2006

Int'l Territory: Mexico

Film:

Release Date:

Field Dates:

ANNAPOLIS / BVI

April 7, 2006


TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 19 - March 21, 2006 7% 9% 5% 6% 8% 6% 6% 9% 7% 6% 11% 4% 8% 6% 5% 9% 4% 8% 21% 33% 17% 25% 0%

March 26 - March 28, 2006 6% 8% 3% 8% 4% 3% 10% 6% 2% 11% 6% 5% 14% 5% 2% 0% 6% 5% 37% 16% 47% 37% 8%

DEFINITE INTEREST - AWARE

March 19 - March 21, 2006 22% 19% 25% 22% 20% 33% 17% 22% 17% 20% 18% 0% 25% 25% 25% 50% 0% 0% 40% 20% 0% 20% 0%

March 26 - March 28, 2006 11% 7% 20% 18% 0% 0% 20% 0% 0% 13% 0% 0% 14% 33% 0% N/A 33% 0% 100% 0% 50% 0% 0%

FIRST CHOICE - ALL

March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

BAJOS INSTINTOS 2 (BASIC INSTINCT 2) / BVI

April 28, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 19 - March 21, 2006 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 0% 100% 0%

March 26 - March 28, 2006 1% 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 0% 2% 0% 0% 2% 0% 0% 0% 50% 50% 0%

TOTAL AWARE

March 19 - March 21, 2006 46% 49% 44% 39% 53% 33% 42% 53% 53% 43% 53% 30% 50% 35% 53% 36% 34% 3% 25% 31% 31% 27% 6%

March 26 - March 28, 2006 43% 45% 44% 33% 53% 19% 37% 48% 59% 31% 55% 15% 38% 34% 51% 27% 36% 2% 26% 49% 34% 18% 8%


March 19 - March 21, 2006 26% 29% 25% 21% 31% 0% 29% 34% 28% 18% 36% 0% 24% 24% 26% 0% 35% 0% 38% 38% 33% 14% 5%

March 26 - March 28, 2006 26% 34% 25% 16% 36% 17% 16% 25% 46% 18% 40% 0% 21% 14% 30% 33% 11% 0% 33% 55% 36% 12% 10%

FIRST CHOICE - ALL

March 19 - March 21, 2006 3% 3% 3% 1% 4% 0% 2% 0% 10% 0% 6% 0% 0% 3% 2% 0% 4% 0% 10% 20% 20% 4% 0%

March 26 - March 28, 2006 2% 4% 1% 1% 3% 0% 1% 3% 4% 1% 5% 0% 2% 0% 1% 0% 0% 0% 29% 29% 29% 5% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

COLOR DEL CRIMEN, EL (FREEDOMLAND) / SPRI

April 14, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 19 - March 21, 2006 12% 8% 16% 13% 11% 12% 13% 10% 12% 10% 7% 15% 8% 15% 16% 9% 18% 5% 38% 21% 26% 31% 3%

March 26 - March 28, 2006 9% 11% 8% 9% 9% 10% 9% 10% 8% 13% 9% 5% 16% 5% 9% 18% 2% 3% 28% 38% 14% 24% 11%


March 19 - March 21, 2006 27% 13% 38% 32% 25% 17% 38% 20% 30% 0% 29% 0% 0% 55% 23% 50% 56% 0% 55% 18% 27% 27% 0%

March 26 - March 28, 2006 40% 33% 36% 42% 29% 67% 33% 20% 43% 33% 33% 0% 38% 67% 25% 100% 0% 0% 20% 50% 10% 10% 10%

FIRST CHOICE - ALL

March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 1% 1% 1% 2% 0% 0% 3% 0% 0% 1% 0% 0% 2% 3% 0% 0% 4% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

CUANDO UN EXTRAÑO LLAMA (WHEN A STRANGER CALLS) / SPRI

April 28, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 26 - March 28, 2006 10% 11% 11% 8% 12% 10% 8% 15% 9% 6% 14% 10% 4% 11% 11% 9% 12% 9% 29% 35% 24% 21% 6%


March 26 - March 28, 2006 31% 44% 25% 27% 39% 0% 38% 27% 63% 25% 50% 0% 50% 29% 22% 0% 33% 0% 33% 33% 42% 25% 8%

FIRST CHOICE - ALL

March 26 - March 28, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DESCUARTIZADOS DE MIEDO (SCARY MOVIE 4) / BVI

April 21, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 19 - March 21, 2006 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 100% 0% 0%

March 26 - March 28, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 100% 100% 100% 100% 100% 0%

TOTAL AWARE

March 19 - March 21, 2006 27% 21% 31% 32% 21% 37% 29% 27% 14% 25% 18% 30% 22% 39% 25% 45% 36% 4% 27% 14% 34% 28% 5%

March 26 - March 28, 2006 26% 26% 24% 31% 21% 35% 30% 20% 21% 27% 25% 25% 28% 36% 15% 55% 32% 5% 29% 33% 41% 20% 7%


March 19 - March 21, 2006 34% 30% 40% 38% 32% 56% 28% 33% 27% 26% 33% 38% 18% 46% 30% 70% 33% 0% 30% 7% 33% 20% 3%

March 26 - March 28, 2006 45% 45% 43% 54% 34% 91% 40% 30% 39% 63% 32% 100% 50% 45% 38% 83% 31% 0% 31% 37% 40% 20% 6%

FIRST CHOICE - ALL

March 19 - March 21, 2006 2% 1% 3% 2% 2% 4% 1% 1% 2% 1% 0% 4% 0% 3% 4% 5% 2% 0% 17% 0% 17% 0% 0%

March 26 - March 28, 2006 3% 4% 2% 5% 2% 13% 2% 2% 1% 6% 2% 15% 2% 3% 1% 9% 2% 0% 11% 33% 11% 6% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

February 19 - February 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


March 5 - March 7, 2006 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 0% 0% 2% 0% 0% 2% 50% 50% 50% 0% 0% 0%

March 12 - March 14, 2006 1% 1% 2% 2% 1% 2% 2% 1% 1% 0% 1% 0% 0% 4% 1% 3% 4% 40% 60% 20% 60% 40% 20%

March 19 - March 21, 2006 2% 2% 3% 2% 2% 4% 1% 2% 2% 1% 2% 4% 0% 3% 2% 5% 2% 0% 43% 14% 14% 14% 0%

March 26 - March 28, 2006 14% 18% 10% 11% 17% 13% 11% 7% 28% 16% 20% 15% 16% 7% 13% 9% 6% 20% 37% 33% 52% 22% 11%

TOTAL AWARE



March 5 - March 7, 2006 44% 43% 41% 55% 33% 55% 55% 34% 32% 49% 39% 52% 48% 62% 25% 60% 62% 12% 28% 31% 24% 26% 3%

March 12 - March 14, 2006 43% 42% 43% 52% 35% 55% 50% 39% 30% 46% 39% 46% 46% 57% 30% 62% 54% 8% 29% 23% 31% 23% 5%

March 19 - March 21, 2006 49% 46% 52% 55% 44% 55% 55% 47% 40% 49% 43% 52% 48% 61% 44% 59% 62% 7% 36% 28% 32% 20% 3%

March 26 - March 28, 2006 59% 64% 54% 61% 58% 48% 65% 60% 55% 63% 64% 50% 68% 59% 51% 45% 62% 9% 33% 39% 39% 15% 6%




March 5 - March 7, 2006 27% 37% 18% 32% 24% 35% 31% 26% 21% 46% 29% 45% 46% 19% 15% 17% 19% 0% 38% 30% 30% 41% 3%

March 12 - March 14, 2006 31% 25% 36% 30% 30% 34% 28% 33% 26% 26% 23% 27% 26% 33% 41% 39% 30% 0% 43% 16% 16% 30% 5%

March 19 - March 21, 2006 16% 14% 19% 15% 18% 22% 11% 21% 13% 11% 16% 7% 13% 18% 19% 38% 10% 0% 38% 27% 35% 35% 4%

March 26 - March 28, 2006 31% 28% 33% 35% 26% 33% 35% 32% 19% 39% 20% 30% 41% 31% 35% 40% 29% 0% 39% 55% 32% 14% 7%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL



March 5 - March 7, 2006 4% 6% 2% 6% 3% 10% 5% 3% 3% 8% 4% 10% 8% 3% 1% 10% 2% 8% 23% 31% 23% 12% 0%

March 12 - March 14, 2006 3% 3% 3% 4% 2% 8% 2% 2% 2% 5% 1% 13% 2% 3% 3% 3% 2% 0% 20% 10% 30% 17% 10%

March 19 - March 21, 2006 4% 2% 7% 4% 4% 4% 4% 5% 4% 0% 3% 0% 0% 8% 6% 9% 8% 0% 57% 29% 21% 9% 0%

March 26 - March 28, 2006 5% 6% 4% 7% 4% 10% 6% 4% 4% 9% 4% 5% 10% 5% 4% 18% 2% 0% 50% 81% 31% 9% 13%

Film:

Release Date:

Field Dates:


March 24, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DOS POR EL DINERO (TWO FOR THE MONEY) / UIP

March 31, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 100% 100% 100% 0%

March 19 - March 21, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 100% 100% 0% 0%

March 26 - March 28, 2006 1% 2% 1% 1% 2% 0% 1% 3% 1% 1% 3% 0% 2% 0% 1% 0% 0% 60% 0% 60% 60% 0% 20%

TOTAL AWARE


March 5 - March 7, 2006 11% 10% 13% 8% 14% 3% 10% 15% 12% 4% 14% 5% 4% 13% 13% 0% 16% 29% 20% 37% 26% 17% 22%

March 12 - March 14, 2006 14% 17% 11% 10% 17% 6% 13% 18% 16% 11% 22% 4% 14% 10% 11% 7% 12% 6% 35% 27% 23% 31% 3%

March 19 - March 21, 2006 16% 10% 23% 16% 15% 18% 15% 16% 15% 12% 8% 15% 10% 21% 25% 23% 20% 21% 35% 44% 31% 13% 9%

March 26 - March 28, 2006 23% 24% 23% 21% 25% 16% 22% 26% 25% 19% 28% 15% 20% 23% 22% 18% 24% 15% 34% 43% 19% 9% 6%


February 26 - February 28, 2006 31% 35% 31% 19% 43% 50% 14% 54% 30% 20% 46% N/A 20% 17% 40% 50% 0% 0% 31% 31% 31% 23% 0%

March 5 - March 7, 2006 30% 24% 33% 27% 29% 0% 30% 40% 11% 33% 21% 0% 50% 25% 40% N/A 25% 0% 30% 40% 20% 0% 10%

March 12 - March 14, 2006 30% 23% 44% 19% 38% 0% 23% 33% 43% 0% 32% 0% 0% 38% 50% 0% 50% 0% 27% 33% 33% 27% 0%

March 19 - March 21, 2006 17% 18% 17% 4% 29% 11% 0% 25% 33% 11% 25% 25% 0% 0% 30% 0% 0% 0% 44% 44% 33% 0% 0%

March 26 - March 28, 2006 22% 20% 24% 19% 23% 20% 18% 23% 24% 31% 14% 33% 30% 7% 37% 0% 8% 0% 56% 38% 31% 6% 6%

FIRST CHOICE - ALL


March 5 - March 7, 2006 1% 1% 2% 0% 2% 0% 0% 3% 1% 0% 1% 0% 0% 0% 4% 0% 0% 0% 0% 50% 0% 0% 0%

March 12 - March 14, 2006 1% 2% 1% 0% 2% 0% 0% 1% 3% 0% 3% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 2% 1% 3% 1% 3% 0% 1% 2% 5% 1% 1% 0% 2% 0% 6% 0% 0% 0% 29% 14% 0% 6% 0%

March 26 - March 28, 2006 2% 2% 2% 2% 2% 0% 3% 0% 4% 3% 1% 0% 4% 2% 2% 0% 2% 0% 33% 33% 17% 8% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

EL DESPERTAR DEL DIABLO (HILLS HAVE EYES, THE) / Fox

April 14, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 1% 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 50% 50% 0% 50% 0% 0%

March 26 - March 28, 2006 3% 4% 3% 3% 3% 0% 4% 2% 5% 3% 4% 0% 4% 3% 2% 0% 4% 0% 40% 20% 40% 10% 0%

TOTAL AWARE

March 12 - March 14, 2006 20% 25% 15% 20% 20% 11% 25% 20% 19% 24% 25% 8% 32% 16% 13% 14% 18% 4% 24% 21% 22% 35% 15%

March 19 - March 21, 2006 22% 23% 22% 20% 24% 29% 16% 21% 28% 19% 26% 30% 14% 21% 22% 27% 18% 4% 39% 23% 35% 27% 9%

March 26 - March 28, 2006 26% 27% 25% 26% 26% 23% 27% 28% 25% 24% 29% 25% 24% 28% 24% 18% 30% 6% 33% 22% 39% 20% 5%


March 12 - March 14, 2006 27% 26% 28% 29% 24% 17% 32% 20% 29% 33% 20% 50% 31% 23% 33% 0% 33% 0% 39% 22% 17% 44% 17%

March 19 - March 21, 2006 34% 32% 36% 33% 34% 36% 31% 29% 39% 27% 35% 25% 29% 40% 33% 50% 33% 0% 44% 32% 32% 32% 16%

March 26 - March 28, 2006 29% 30% 27% 32% 27% 29% 33% 32% 19% 29% 31% 20% 33% 35% 20% 50% 33% 0% 38% 21% 50% 29% 4%

FIRST CHOICE - ALL

March 12 - March 14, 2006 1% 1% 1% 2% 1% 2% 2% 1% 0% 1% 1% 0% 2% 3% 0% 3% 2% 0% 0% 0% 25% 11% 25%

March 19 - March 21, 2006 2% 3% 0% 2% 2% 2% 2% 2% 1% 4% 3% 4% 4% 0% 0% 0% 0% 0% 33% 0% 0% 5% 0%

March 26 - March 28, 2006 3% 3% 3% 2% 4% 0% 2% 3% 5% 0% 5% 0% 0% 3% 2% 0% 4% 0% 11% 0% 22% 5% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


April 7, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

December 11 - December 13, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 1% 0% 1% 0% 2% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 100%

March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE



January 8 - January 10, 2006 2% 4% 1% 2% 3% 6% 1% 2% 4% 3% 4% 11% 0% 2% 1% 0% 2% 25% 38% 13% 0% 38% 6%

January 15 - January 17, 2006 2% 3% 2% 2% 3% 0% 2% 3% 4% 2% 5% 0% 2% 2% 1% 0% 2% 0% 14% 14% 43% 29% 0%

January 22 - January 24, 2006 3% 2% 3% 3% 2% 7% 1% 2% 3% 1% 2% 5% 0% 4% 3% 10% 2% 13% 50% 25% 25% 25% 25%

March 12 - March 14, 2006 11% 12% 10% 11% 11% 6% 14% 6% 16% 16% 9% 8% 20% 6% 12% 3% 8% 5% 22% 16% 27% 32% 10%

March 19 - March 21, 2006 9% 9% 10% 6% 12% 8% 5% 13% 11% 6% 11% 4% 8% 6% 14% 14% 2% 3% 26% 29% 16% 23% 2%

March 26 - March 28, 2006 11% 14% 9% 11% 12% 13% 10% 11% 14% 16% 13% 20% 14% 5% 12% 0% 6% 16% 22% 30% 32% 16% 4%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio


December 11 - December 13, 2005 50% 60% 50% 67% 50% 50% 100% 50% N/A 100% 50% 100% N/A 50% N/A 0% 100% 0% 50% 75% 25% 50% 0%

December 18 - December 20, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 8 - January 10, 2006 81% 40% 100% 100% 40% 100% 100% 0% 67% 100% 25% 100% N/A 100% 100% N/A 100% 0% 50% 25% 0% 25% 0%

January 15 - January 17, 2006 13% 40% 0% 0% 40% N/A 0% 33% 50% 0% 50% N/A 0% 0% 0% N/A 0% 0% 50% 0% 100% 0% 0%

January 22 - January 24, 2006 29% 0% 60% 50% 25% 33% 100% 50% 0% 0% 0% 0% N/A 67% 50% 50% 100% 0% 33% 0% 33% 33% 0%

March 12 - March 14, 2006 19% 19% 25% 12% 30% 0% 14% 17% 36% 17% 22% 0% 20% 0% 36% 0% 0% 0% 13% 38% 25% 25% 25%

March 19 - March 21, 2006 14% 13% 20% 11% 18% 0% 20% 8% 33% 20% 9% 0% 25% 0% 27% 0% 0% 0% 40% 60% 20% 20% 20%

March 26 - March 28, 2006 3% 0% 8% 0% 4% 0% 0% 9% 0% 0% 0% 0% 0% 0% 10% N/A 0% 0% 100% 0% 100% 0% 0%

FIRST CHOICE - ALL



January 8 - January 10, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 15 - January 17, 2006 0% 1% 0% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 22 - January 24, 2006 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 1% 1% 1% 1% 1% 4% 0% 1% 0% 1% 1% 4% 0% 1% 0% 5% 0% 33% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 1% 1% 1% 0% 1% 0% 0% 0% 2% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

Film:

Release Date:

Field Dates:


April 7, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE



March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%

March 19 - March 21, 2006 1% 1% 1% 0% 1% 0% 0% 2% 0% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 50% 0% 50% 0%

March 26 - March 28, 2006 19% 15% 23% 15% 22% 6% 18% 20% 24% 11% 18% 0% 16% 20% 26% 18% 20% 38% 43% 40% 42% 17% 10%

TOTAL AWARE



March 5 - March 7, 2006 20% 19% 22% 18% 22% 23% 17% 22% 21% 18% 20% 24% 16% 18% 24% 20% 18% 5% 42% 27% 31% 16% 4%

March 12 - March 14, 2006 20% 20% 20% 18% 22% 11% 21% 24% 19% 19% 21% 4% 26% 16% 22% 17% 16% 4% 34% 29% 25% 19% 2%

March 19 - March 21, 2006 35% 25% 44% 35% 33% 47% 29% 37% 28% 29% 23% 41% 22% 42% 46% 55% 36% 7% 30% 38% 26% 21% 7%

March 26 - March 28, 2006 54% 49% 60% 52% 56% 48% 53% 55% 56% 46% 52% 50% 44% 59% 60% 45% 62% 21% 36% 48% 40% 15% 7%




March 5 - March 7, 2006 36% 38% 33% 38% 34% 43% 35% 45% 19% 38% 37% 60% 25% 36% 32% 0% 44% 0% 59% 14% 32% 23% 5%

March 12 - March 14, 2006 44% 43% 48% 33% 54% 33% 33% 38% 76% 21% 57% 100% 15% 46% 50% 20% 63% 0% 48% 35% 23% 23% 3%

March 19 - March 21, 2006 44% 47% 40% 40% 45% 52% 31% 41% 52% 36% 57% 55% 18% 43% 38% 50% 39% 0% 29% 46% 31% 17% 8%

March 26 - March 28, 2006 32% 35% 29% 35% 29% 27% 38% 25% 33% 41% 31% 40% 41% 31% 27% 0% 35% 0% 39% 59% 39% 20% 7%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL



March 5 - March 7, 2006 2% 1% 3% 0% 3% 0% 0% 4% 3% 0% 2% 0% 0% 0% 5% 0% 0% 0% 20% 0% 0% 0% 0%

March 12 - March 14, 2006 3% 4% 2% 1% 5% 0% 1% 2% 9% 0% 7% 0% 0% 1% 3% 0% 2% 0% 18% 0% 9% 0% 0%

March 19 - March 21, 2006 4% 3% 5% 3% 5% 0% 4% 6% 4% 4% 3% 0% 6% 1% 7% 0% 2% 0% 15% 31% 8% 0% 0%

March 26 - March 28, 2006 7% 6% 8% 5% 9% 0% 6% 8% 9% 6% 6% 0% 8% 3% 12% 0% 4% 0% 32% 41% 32% 10% 0%

Film:

Release Date:

Field Dates:


March 24, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ERA DE HIELO 2, LA (ICE AGE 2: THE MELTDOWN) / Fox

March 31, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


March 5 - March 7, 2006 5% 4% 6% 6% 3% 10% 5% 3% 4% 6% 2% 10% 4% 7% 5% 10% 6% 14% 57% 43% 64% 50% 14%

March 12 - March 14, 2006 9% 10% 8% 8% 10% 13% 6% 12% 7% 9% 10% 21% 4% 8% 9% 7% 8% 16% 65% 48% 71% 42% 26%

March 19 - March 21, 2006 17% 16% 18% 19% 15% 18% 20% 14% 17% 17% 16% 19% 16% 22% 15% 18% 24% 12% 56% 58% 60% 35% 23%

March 26 - March 28, 2006 28% 29% 27% 25% 30% 13% 29% 30% 31% 23% 33% 15% 26% 28% 27% 9% 32% 7% 65% 72% 64% 37% 20%

TOTAL AWARE


March 5 - March 7, 2006 87% 86% 88% 85% 88% 81% 87% 89% 87% 85% 88% 81% 86% 87% 89% 80% 88% 8% 56% 39% 52% 33% 6%

March 12 - March 14, 2006 92% 89% 95% 91% 93% 91% 91% 94% 91% 86% 91% 92% 84% 95% 94% 90% 98% 8% 54% 46% 50% 28% 14%

March 19 - March 21, 2006 91% 89% 92% 92% 89% 96% 90% 89% 89% 90% 88% 100% 84% 94% 90% 91% 96% 7% 53% 50% 57% 33% 15%

March 26 - March 28, 2006 96% 96% 95% 96% 95% 94% 97% 98% 92% 94% 97% 90% 96% 98% 93% 100% 98% 5% 57% 63% 59% 29% 17%



March 5 - March 7, 2006 64% 61% 68% 61% 67% 60% 61% 72% 61% 55% 66% 65% 51% 67% 69% 50% 70% 0% 60% 42% 55% 37% 8%

March 12 - March 14, 2006 57% 49% 66% 55% 60% 46% 59% 55% 65% 52% 47% 41% 57% 57% 74% 50% 61% 0% 62% 47% 53% 30% 14%

March 19 - March 21, 2006 60% 52% 68% 61% 58% 51% 67% 66% 49% 49% 55% 41% 55% 74% 63% 65% 77% 0% 63% 56% 63% 34% 17%

March 26 - March 28, 2006 67% 63% 71% 67% 65% 66% 68% 68% 62% 59% 65% 56% 60% 77% 66% 82% 76% 0% 68% 63% 60% 34% 21%

FIRST CHOICE - ALL


March 5 - March 7, 2006 27% 25% 29% 24% 28% 26% 24% 31% 25% 23% 27% 14% 26% 27% 30% 50% 22% 1% 57% 37% 52% 14% 6%

March 12 - March 14, 2006 18% 18% 19% 17% 20% 17% 17% 18% 22% 14% 22% 8% 16% 20% 18% 24% 18% 3% 64% 47% 58% 17% 19%

March 19 - March 21, 2006 23% 24% 22% 23% 23% 20% 24% 25% 21% 23% 25% 15% 28% 22% 21% 27% 20% 1% 61% 54% 64% 21% 20%

March 26 - March 28, 2006 27% 29% 26% 23% 31% 16% 25% 34% 27% 19% 36% 25% 16% 28% 25% 0% 34% 1% 63% 63% 63% 17% 23%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE




March 5 - March 7, 2006 2% 2% 1% 1% 2% 0% 1% 2% 3% 1% 2% 0% 2% 0% 3% 0% 0% 0% 0% 60% 20% 60% 0%

March 12 - March 14, 2006 9% 12% 5% 8% 9% 6% 10% 12% 6% 14% 11% 13% 14% 4% 7% 0% 6% 3% 27% 73% 17% 30% 23%

March 19 - March 21, 2006 27% 25% 29% 31% 24% 24% 34% 22% 26% 30% 22% 26% 32% 32% 26% 23% 36% 31% 38% 53% 42% 31% 13%

March 26 - March 28, 2006 28% 28% 27% 32% 24% 29% 33% 23% 26% 37% 21% 25% 42% 26% 28% 36% 24% 37% 49% 56% 61% 29% 15%

TOTAL AWARE




March 5 - March 7, 2006 23% 24% 22% 22% 24% 16% 24% 30% 16% 23% 25% 19% 24% 22% 23% 10% 24% 6% 30% 27% 24% 35% 3%

March 12 - March 14, 2006 46% 54% 38% 48% 44% 47% 49% 51% 37% 59% 50% 67% 56% 38% 38% 31% 42% 7% 25% 63% 28% 22% 10%

March 19 - March 21, 2006 67% 62% 72% 72% 62% 76% 70% 64% 59% 68% 57% 74% 64% 76% 68% 77% 76% 19% 34% 56% 37% 26% 10%

March 26 - March 28, 2006 70% 69% 71% 71% 69% 74% 70% 75% 61% 76% 64% 70% 78% 66% 74% 82% 62% 25% 45% 52% 47% 23% 11%





March 5 - March 7, 2006 37% 43% 35% 28% 48% 20% 29% 50% 42% 31% 50% 25% 33% 23% 44% 0% 25% 0% 21% 39% 11% 54% 0%

March 12 - March 14, 2006 41% 45% 36% 53% 31% 64% 47% 39% 18% 50% 40% 56% 46% 57% 18% 78% 48% 0% 38% 66% 38% 28% 14%

March 19 - March 21, 2006 30% 33% 26% 36% 24% 38% 34% 23% 25% 38% 28% 40% 38% 33% 20% 35% 32% 0% 43% 74% 43% 23% 12%

March 26 - March 28, 2006 25% 26% 23% 31% 20% 35% 30% 25% 12% 36% 17% 50% 31% 25% 22% 11% 29% 0% 57% 63% 37% 22% 6%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL




March 5 - March 7, 2006 2% 1% 3% 2% 2% 0% 2% 3% 1% 1% 1% 0% 2% 2% 4% 0% 2% 0% 17% 50% 0% 16% 0%

March 12 - March 14, 2006 7% 10% 4% 11% 4% 13% 10% 7% 0% 16% 5% 21% 14% 6% 2% 7% 6% 4% 29% 58% 21% 13% 17%

March 19 - March 21, 2006 13% 15% 10% 18% 9% 18% 18% 10% 7% 22% 10% 30% 18% 14% 7% 5% 18% 16% 42% 65% 37% 9% 14%

March 26 - March 28, 2006 12% 13% 9% 15% 8% 23% 13% 14% 1% 19% 9% 25% 16% 11% 7% 18% 10% 6% 54% 66% 34% 11% 9%

Film:

Release Date:

Field Dates:


March 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

LOS TUYOS, LOS MÍOS Y LOS NUESTROS (YOURS, MINE AND OURS) / SPRI

April 7, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 5 - March 7, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 1% 0% 1% 0% 1% 0% 0% 0% 2% 0% 0% 0% 0% 0% 2% 0% 0% 0% 50% 50% 100% 50% 50%

March 19 - March 21, 2006 2% 1% 3% 3% 1% 0% 4% 1% 0% 1% 0% 0% 2% 4% 1% 0% 6% 0% 20% 20% 100% 0% 20%

March 26 - March 28, 2006 2% 1% 2% 2% 2% 0% 2% 3% 0% 1% 1% 0% 2% 2% 2% 0% 2% 0% 0% 0% 80% 20% 0%

TOTAL AWARE

March 5 - March 7, 2006 23% 14% 33% 23% 22% 26% 22% 23% 21% 13% 14% 14% 12% 35% 32% 50% 32% 12% 38% 32% 39% 20% 0%

March 12 - March 14, 2006 31% 23% 40% 30% 33% 34% 28% 31% 35% 16% 28% 13% 18% 43% 38% 52% 38% 8% 31% 32% 46% 14% 4%

March 19 - March 21, 2006 38% 28% 46% 42% 33% 41% 42% 33% 32% 35% 23% 37% 34% 49% 44% 45% 50% 10% 32% 27% 52% 12% 4%

March 26 - March 28, 2006 39% 32% 47% 31% 45% 10% 38% 47% 42% 26% 37% 5% 34% 38% 54% 18% 42% 5% 23% 27% 63% 17% 4%


March 5 - March 7, 2006 21% 22% 22% 17% 26% 50% 5% 30% 19% 22% 21% 67% 0% 14% 28% 40% 6% 0% 53% 33% 40% 33% 0%

March 12 - March 14, 2006 21% 13% 28% 26% 19% 44% 14% 16% 23% 17% 11% 0% 22% 29% 26% 53% 11% 0% 46% 29% 42% 8% 0%

March 19 - March 21, 2006 16% 8% 23% 16% 17% 25% 12% 12% 23% 0% 17% 0% 0% 29% 17% 50% 20% 0% 45% 25% 60% 10% 0%

March 26 - March 28, 2006 16% 15% 19% 12% 19% 0% 13% 9% 33% 11% 16% 0% 12% 13% 22% 0% 14% 0% 38% 29% 71% 5% 5%

FIRST CHOICE - ALL

March 5 - March 7, 2006 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 1% 0% 0% 2% 1% 0% 2% 0% 67% 33% 33% 14% 0%

March 12 - March 14, 2006 2% 0% 3% 2% 1% 4% 1% 1% 1% 0% 0% 0% 0% 4% 2% 7% 2% 0% 60% 20% 20% 8% 0%

March 19 - March 21, 2006 1% 1% 1% 1% 1% 2% 1% 0% 2% 1% 1% 0% 2% 1% 1% 5% 0% 25% 25% 0% 75% 13% 0%

March 26 - March 28, 2006 1% 1% 1% 1% 2% 0% 1% 0% 4% 1% 1% 0% 2% 0% 2% 0% 0% 0% 25% 50% 50% 0% 25%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MI AMIGA LA SIRENA (AQUAMARINE) / Fox

April 28, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 26 - March 28, 2006 14% 12% 15% 15% 12% 19% 13% 11% 14% 11% 12% 10% 12% 18% 13% 36% 14% 5% 21% 26% 57% 19% 2%


March 26 - March 28, 2006 9% 0% 18% 5% 13% 17% 0% 0% 25% 0% 0% 0% 0% 9% 27% 25% 0% 0% 50% 0% 75% 0% 0%

FIRST CHOICE - ALL

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MI NOVIA SECRETA (PRIME) / GSISA

April 7, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 1% 1% 1% 1% 1% 3% 0% 1% 1% 1% 1% 5% 0% 0% 1% 0% 0% 0% 33% 33% 33% 0% 33%

TOTAL AWARE

March 5 - March 7, 2006 10% 7% 11% 13% 6% 16% 12% 6% 5% 8% 6% 14% 6% 18% 5% 20% 18% 7% 22% 33% 22% 22% 0%

March 12 - March 14, 2006 9% 9% 8% 10% 7% 6% 13% 8% 6% 8% 9% 4% 10% 13% 4% 7% 16% 0% 31% 28% 10% 28% 0%

March 19 - March 21, 2006 12% 8% 16% 13% 10% 14% 13% 10% 11% 13% 5% 7% 16% 14% 17% 23% 10% 8% 26% 31% 36% 15% 0%

March 26 - March 28, 2006 12% 12% 13% 13% 12% 10% 14% 11% 13% 13% 11% 15% 12% 13% 13% 0% 16% 10% 23% 18% 36% 15% 3%


March 5 - March 7, 2006 46% 58% 27% 29% 60% 60% 17% 67% 50% 50% 67% 67% 33% 18% 50% 50% 11% 0% 27% 27% 18% 27% 0%

March 12 - March 14, 2006 28% 27% 29% 31% 23% 33% 31% 25% 20% 33% 22% 100% 20% 30% 25% 0% 38% 0% 38% 25% 0% 50% 0%

March 19 - March 21, 2006 20% 20% 21% 15% 26% 29% 8% 20% 33% 20% 20% 50% 13% 10% 29% 20% 0% 0% 38% 38% 50% 25% 0%

March 26 - March 28, 2006 23% 10% 32% 35% 9% 33% 36% 9% 9% 22% 0% 33% 17% 50% 18% N/A 50% 0% 38% 13% 50% 38% 13%

FIRST CHOICE - ALL

March 5 - March 7, 2006 2% 2% 2% 3% 1% 3% 3% 2% 0% 1% 2% 0% 2% 5% 0% 10% 4% 17% 0% 33% 0% 13% 0%

March 12 - March 14, 2006 2% 2% 2% 4% 1% 6% 3% 2% 0% 4% 1% 4% 4% 4% 1% 7% 2% 13% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 2% 1% 4% 1% 3% 2% 1% 3% 4% 1% 1% 4% 0% 1% 6% 0% 2% 13% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 1% 1% 1% 2% 1% 3% 1% 1% 0% 1% 0% 5% 0% 2% 1% 0% 2% 0% 33% 0% 33% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

NANNY MCPHEE: LA NANA MÁGICA (NANNY MCPHEE) / UIP

April 7, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%

March 19 - March 21, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%

March 26 - March 28, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0%

TOTAL AWARE

March 5 - March 7, 2006 27% 17% 36% 28% 24% 16% 32% 26% 21% 20% 15% 10% 24% 38% 34% 30% 40% 6% 41% 38% 41% 16% 2%

March 12 - March 14, 2006 21% 18% 23% 26% 16% 26% 26% 18% 15% 22% 16% 25% 20% 30% 17% 28% 32% 0% 42% 24% 46% 13% 2%

March 19 - March 21, 2006 28% 15% 41% 34% 21% 33% 35% 27% 14% 22% 10% 22% 22% 47% 35% 45% 48% 6% 53% 30% 36% 9% 1%

March 26 - March 28, 2006 29% 26% 32% 29% 29% 29% 29% 33% 24% 27% 25% 35% 24% 31% 33% 18% 34% 4% 45% 26% 48% 18% 2%


March 5 - March 7, 2006 24% 14% 34% 22% 31% 40% 19% 35% 25% 7% 20% 50% 0% 30% 37% 33% 30% 0% 52% 48% 33% 24% 5%

March 12 - March 14, 2006 24% 9% 36% 23% 26% 21% 23% 17% 38% 13% 6% 33% 0% 29% 47% 13% 38% 0% 59% 29% 35% 18% 6%

March 19 - March 21, 2006 21% 11% 27% 14% 34% 6% 17% 30% 45% 6% 20% 0% 9% 18% 39% 10% 21% 0% 65% 35% 30% 10% 0%

March 26 - March 28, 2006 22% 18% 30% 13% 32% 44% 3% 27% 40% 16% 20% 29% 8% 11% 43% 100% 0% 0% 73% 36% 50% 27% 5%

FIRST CHOICE - ALL

March 5 - March 7, 2006 3% 2% 4% 4% 2% 3% 4% 1% 3% 4% 0% 5% 4% 3% 4% 0% 4% 13% 13% 25% 38% 0% 0%

March 12 - March 14, 2006 1% 0% 2% 1% 1% 0% 2% 2% 0% 0% 0% 0% 0% 3% 2% 0% 4% 0% 50% 0% 0% 0% 0%

March 19 - March 21, 2006 4% 2% 7% 5% 3% 2% 6% 4% 2% 4% 0% 0% 6% 6% 7% 5% 6% 0% 46% 31% 8% 6% 8%

March 26 - March 28, 2006 3% 1% 5% 2% 4% 3% 1% 4% 5% 3% 0% 5% 2% 0% 9% 0% 0% 0% 50% 30% 30% 4% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

NO ES OTRA PELÍCULA DE AMOR (DATE MOVIE) / Fox

March 24, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE



March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 2% 2% 2% 2% 2% 0% 3% 4% 0% 3% 2% 0% 4% 1% 2% 0% 2% 0% 57% 29% 14% 0% 0%

March 26 - March 28, 2006 15% 15% 16% 14% 17% 16% 13% 17% 16% 16% 14% 10% 18% 11% 20% 27% 8% 18% 37% 59% 43% 8% 8%

TOTAL AWARE



March 5 - March 7, 2006 22% 18% 25% 22% 20% 6% 27% 24% 16% 18% 18% 10% 22% 27% 24% 0% 32% 6% 37% 29% 31% 31% 5%

March 12 - March 14, 2006 26% 25% 27% 30% 23% 32% 29% 27% 19% 22% 28% 17% 24% 38% 18% 45% 34% 9% 20% 18% 33% 26% 6%

March 19 - March 21, 2006 42% 37% 46% 48% 35% 53% 46% 40% 28% 39% 35% 44% 36% 58% 35% 64% 56% 7% 30% 31% 37% 19% 4%

March 26 - March 28, 2006 70% 68% 73% 68% 72% 74% 66% 72% 72% 67% 69% 70% 66% 69% 75% 82% 66% 11% 27% 52% 34% 14% 5%




March 5 - March 7, 2006 22% 13% 29% 31% 14% 0% 33% 17% 8% 23% 6% 0% 27% 38% 21% N/A 38% 0% 21% 57% 0% 29% 0%

March 12 - March 14, 2006 28% 18% 39% 41% 16% 47% 38% 19% 12% 31% 11% 50% 25% 47% 25% 46% 47% 0% 27% 23% 27% 27% 0%

March 19 - March 21, 2006 30% 18% 40% 33% 25% 58% 20% 28% 22% 27% 11% 50% 11% 38% 43% 64% 25% 0% 45% 35% 33% 10% 5%

March 26 - March 28, 2006 23% 24% 18% 36% 11% 48% 32% 15% 7% 38% 14% 43% 36% 33% 8% 56% 27% 0% 38% 64% 28% 9% 9%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL



March 5 - March 7, 2006 1% 1% 1% 2% 1% 0% 2% 1% 0% 1% 0% 0% 2% 2% 1% 0% 2% 0% 33% 33% 0% 0% 0%

March 12 - March 14, 2006 2% 1% 3% 3% 1% 6% 1% 2% 0% 0% 1% 0% 0% 5% 1% 10% 2% 0% 17% 0% 0% 7% 0%

March 19 - March 21, 2006 5% 3% 6% 8% 1% 14% 5% 2% 0% 6% 0% 11% 4% 10% 2% 18% 6% 14% 21% 50% 14% 0% 0%

March 26 - March 28, 2006 3% 1% 3% 5% 1% 3% 5% 0% 1% 3% 0% 5% 2% 7% 1% 0% 8% 0% 29% 86% 14% 0% 14%

Film:

Release Date:

Field Dates:

NO ES OTRA PELÍCULA DE AMOR (DATE MOVIE) / Fox

March 24, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


April 21, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%



March 19 - March 21, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 0% 100% 0% 0%

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

January 22 - January 24, 2006 20% 22% 18% 21% 20% 21% 21% 17% 23% 24% 21% 27% 22% 19% 18% 15% 20% 6% 31% 26% 23% 28% 5%

January 29 - January 31, 2006 16% 21% 11% 19% 15% 25% 17% 13% 16% 24% 19% 28% 22% 13% 9% 18% 12% 4% 29% 27% 21% 31% 1%



March 19 - March 21, 2006 23% 24% 23% 20% 26% 24% 18% 23% 30% 22% 25% 26% 20% 18% 27% 23% 16% 8% 23% 39% 29% 27% 2%

March 26 - March 28, 2006 18% 19% 17% 21% 16% 16% 23% 13% 19% 20% 18% 10% 24% 23% 13% 27% 22% 5% 19% 32% 26% 26% 5%


January 22 - January 24, 2006 31% 32% 30% 40% 23% 44% 38% 6% 39% 35% 29% 33% 36% 46% 14% 67% 40% 0% 50% 25% 25% 20% 10%

January 29 - January 31, 2006 37% 41% 33% 27% 50% 0% 41% 69% 31% 28% 53% 0% 45% 25% 43% 0% 33% 0% 25% 30% 20% 25% 0%



March 19 - March 21, 2006 17% 17% 17% 17% 17% 25% 11% 26% 8% 12% 20% 14% 10% 23% 14% 40% 13% 0% 38% 46% 31% 38% 0%

March 26 - March 28, 2006 15% 6% 24% 11% 17% 20% 9% 15% 19% 0% 11% 0% 0% 21% 27% 33% 18% 0% 25% 38% 13% 25% 0%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

January 22 - January 24, 2006 2% 3% 2% 0% 4% 0% 0% 4% 5% 0% 5% 0% 0% 0% 4% 0% 0% 0% 13% 0% 0% 4% 0%

January 29 - January 31, 2006 1% 1% 1% 1% 0% 3% 1% 0% 0% 1% 0% 4% 0% 2% 0% 0% 2% 50% 0% 0% 50% 9% 0%



March 19 - March 21, 2006 1% 1% 1% 1% 1% 2% 1% 1% 0% 0% 1% 0% 0% 3% 0% 5% 2% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 1% 1% 0% 2% 0% 0% 2% 0% 0% 3% 0% 0% 4% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Film:

Release Date:

Field Dates:


April 21, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

PAPA CON POCAS PULGAS, UN (SHAGGY DOG, THE) / BVI

March 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE




March 5 - March 7, 2006 1% 0% 1% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 3% 0% 0% 0% 0% 0% 100% 0% 0%

March 12 - March 14, 2006 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 2% 0% 2% 3% 1% 3% 2% 17% 33% 67% 67% 17% 17%

March 19 - March 21, 2006 27% 24% 31% 22% 32% 31% 18% 26% 40% 17% 30% 22% 14% 28% 35% 41% 22% 33% 40% 51% 56% 25% 11%

March 26 - March 28, 2006 24% 19% 30% 17% 30% 19% 16% 27% 33% 16% 22% 15% 16% 18% 39% 27% 16% 25% 42% 58% 65% 14% 3%

TOTAL AWARE




March 5 - March 7, 2006 37% 35% 39% 35% 38% 42% 33% 42% 33% 34% 36% 38% 32% 37% 41% 50% 34% 10% 27% 25% 52% 16% 2%

March 12 - March 14, 2006 58% 55% 60% 58% 57% 57% 59% 61% 53% 57% 54% 63% 54% 59% 61% 52% 64% 8% 27% 36% 43% 15% 6%

March 19 - March 21, 2006 75% 69% 80% 74% 75% 80% 71% 73% 77% 71% 68% 78% 68% 76% 83% 82% 74% 18% 34% 38% 57% 21% 9%

March 26 - March 28, 2006 82% 79% 86% 78% 85% 71% 80% 87% 84% 74% 83% 65% 78% 82% 88% 82% 82% 13% 35% 48% 58% 17% 8%





March 5 - March 7, 2006 7% 7% 9% 4% 10% 15% 0% 12% 8% 8% 6% 25% 0% 0% 16% 0% 0% 0% 67% 22% 22% 22% 11%

March 12 - March 14, 2006 15% 11% 20% 9% 21% 10% 8% 25% 17% 7% 15% 13% 4% 11% 28% 7% 13% 0% 42% 45% 29% 10% 10%

March 19 - March 21, 2006 14% 15% 14% 12% 17% 15% 10% 14% 21% 15% 16% 24% 9% 9% 18% 6% 11% 0% 39% 53% 39% 14% 11%

March 26 - March 28, 2006 11% 9% 14% 9% 13% 18% 6% 7% 21% 10% 8% 23% 5% 8% 19% 11% 7% 0% 57% 53% 57% 17% 13%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL




March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 1% 0% 2% 0% 2% 0% 0% 2% 1% 0% 0% 0% 0% 0% 3% 0% 0% 0% 33% 67% 33% 0% 33%

March 19 - March 21, 2006 2% 1% 3% 1% 2% 0% 2% 2% 2% 0% 2% 0% 0% 3% 2% 0% 4% 17% 33% 67% 50% 7% 17%

March 26 - March 28, 2006 1% 1% 1% 0% 2% 0% 0% 2% 2% 0% 2% 0% 0% 0% 2% 0% 0% 0% 50% 100% 75% 17% 25%

Film:

Release Date:

Field Dates:

PAPA CON POCAS PULGAS, UN (SHAGGY DOG, THE) / BVI

March 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

PELÍCULA DE HUEVOS, UNA / Videocine

April 14, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 19 - March 21, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 100% 100% 100% 0%

March 26 - March 28, 2006 4% 2% 6% 3% 5% 6% 2% 6% 4% 3% 2% 5% 2% 3% 8% 9% 2% 0% 38% 23% 46% 8% 8%

TOTAL AWARE

March 19 - March 21, 2006 59% 54% 63% 59% 57% 55% 61% 61% 53% 55% 53% 59% 52% 64% 63% 50% 70% 2% 49% 29% 41% 19% 9%

March 26 - March 28, 2006 52% 52% 51% 54% 50% 55% 54% 52% 48% 56% 50% 55% 56% 52% 51% 55% 52% 4% 49% 27% 49% 15% 5%


March 19 - March 21, 2006 45% 46% 43% 47% 43% 56% 43% 52% 30% 52% 42% 56% 50% 41% 45% 55% 37% 0% 58% 36% 49% 21% 7%

March 26 - March 28, 2006 41% 40% 41% 42% 40% 53% 39% 44% 34% 38% 42% 55% 32% 47% 37% 50% 46% 0% 64% 27% 51% 15% 6%

FIRST CHOICE - ALL

March 19 - March 21, 2006 3% 4% 2% 3% 3% 0% 4% 4% 2% 3% 5% 0% 4% 3% 1% 0% 4% 0% 10% 40% 50% 8% 0%

March 26 - March 28, 2006 3% 3% 3% 4% 2% 6% 3% 1% 4% 1% 4% 0% 2% 7% 0% 18% 4% 11% 44% 56% 67% 14% 11%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RENT VIDAS EXTREMAS (RENT) / SPRI

April 28, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

March 26 - March 28, 2006 18% 16% 18% 20% 15% 13% 22% 17% 13% 19% 14% 10% 22% 21% 16% 18% 22% 4% 26% 37% 31% 24% 5%


March 26 - March 28, 2006 23% 22% 22% 31% 14% 50% 27% 12% 18% 31% 14% 0% 36% 31% 14% 100% 18% 0% 58% 25% 33% 8% 8%

FIRST CHOICE - ALL

March 26 - March 28, 2006 1% 1% 1% 2% 1% 0% 2% 1% 1% 3% 0% 0% 4% 0% 2% 0% 0% 0% 0% 25% 25% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

RESCATE EN LA ANTÁRTICA (EIGHT BELOW) / BVI

March 31, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%





March 5 - March 7, 2006 2% 2% 3% 2% 3% 0% 2% 4% 3% 1% 3% 0% 2% 2% 4% 0% 2% 25% 50% 25% 25% 38% 0%

March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 2% 2% 1% 2% 2% 0% 2% 0% 4% 3% 1% 0% 4% 0% 2% 0% 0% 0% 20% 20% 40% 0% 0%

TOTAL AWARE

January 29 - January 31, 2006 4% 4% 3% 4% 3% 3% 5% 0% 6% 5% 3% 4% 6% 3% 2% 0% 4% 0% 36% 36% 36% 18% 0%





March 5 - March 7, 2006 22% 21% 24% 18% 26% 16% 19% 26% 25% 15% 25% 10% 18% 22% 27% 30% 20% 7% 26% 28% 28% 29% 2%

March 12 - March 14, 2006 14% 18% 10% 12% 15% 9% 14% 7% 25% 15% 20% 4% 20% 10% 10% 14% 8% 2% 27% 35% 29% 27% 8%

March 19 - March 21, 2006 22% 19% 25% 19% 24% 24% 17% 19% 31% 21% 18% 19% 22% 18% 32% 32% 12% 5% 38% 33% 40% 18% 2%

March 26 - March 28, 2006 30% 29% 32% 28% 32% 19% 31% 37% 26% 26% 31% 15% 30% 31% 33% 27% 32% 5% 29% 32% 44% 17% 3%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio


January 29 - January 31, 2006 13% 0% 25% 0% 20% 0% 0% N/A 20% 0% 0% 0% 0% 0% 50% N/A 0% 0% 0% 100% 0% 0% 0%

February 5 - February 7, 2006 10% 26% 0% 0% 28% 0% 0% 25% 30% 0% 38% 0% 0% 0% 0% N/A 0% 0% 60% 40% 20% 20% 20%




March 5 - March 7, 2006 16% 23% 12% 8% 22% 20% 5% 8% 42% 18% 25% 50% 11% 0% 19% 0% 0% 0% 25% 42% 33% 33% 0%

March 12 - March 14, 2006 26% 19% 35% 11% 34% 0% 14% 29% 36% 18% 20% 0% 20% 0% 67% 0% 0% 0% 33% 42% 50% 33% 17%

March 19 - March 21, 2006 17% 24% 13% 7% 25% 8% 6% 21% 28% 6% 39% 0% 9% 8% 15% 14% 0% 0% 38% 46% 46% 15% 15%

March 26 - March 28, 2006 28% 35% 26% 19% 37% 50% 13% 27% 55% 17% 45% 33% 13% 21% 29% 67% 13% 0% 34% 31% 55% 24% 7%

FIRST CHOICE - ALL

January 29 - January 31, 2006 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 2% 0% 0% 2% 0% 0% 0% 0% 0% 0%





March 5 - March 7, 2006 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 1% 2% 1% 1% 2% 2% 1% 1% 2% 3% 2% 4% 2% 0% 1% 0% 0% 0% 0% 20% 20% 0% 0%

March 19 - March 21, 2006 1% 2% 0% 0% 2% 0% 0% 1% 2% 0% 3% 0% 0% 0% 0% 0% 0% 0% 33% 0% 0% 0% 0%

March 26 - March 28, 2006 2% 2% 3% 2% 3% 3% 1% 1% 6% 1% 3% 5% 0% 2% 4% 0% 2% 25% 25% 0% 50% 19% 0%

Film:

Release Date:

Field Dates:

RESCATE EN LA ANTÁRTICA (EIGHT BELOW) / BVI

March 31, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 31, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

November 20 - November 22, 2005 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%



January 15 - January 17, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 1% 1% 1% 1% 0% 0% 2% 0% 0% 1% 0% 0% 2% 1% 0% 0% 2% 0% 100% 0% 0% 0% 0%

March 26 - March 28, 2006 2% 2% 1% 2% 2% 0% 2% 1% 2% 3% 1% 0% 4% 0% 2% 0% 0% 0% 0% 0% 80% 0% 0%

TOTAL AWARE




January 15 - January 17, 2006 5% 6% 3% 6% 4% 0% 7% 5% 2% 8% 5% 0% 10% 3% 3% 0% 4% 0% 8% 15% 15% 15% 0%


March 5 - March 7, 2006 6% 7% 6% 5% 7% 3% 6% 8% 5% 3% 9% 5% 2% 8% 4% 0% 10% 11% 21% 5% 26% 21% 0%

March 12 - March 14, 2006 10% 10% 10% 10% 10% 6% 13% 9% 11% 9% 11% 8% 10% 11% 9% 3% 16% 6% 14% 11% 43% 14% 9%

March 19 - March 21, 2006 24% 22% 26% 23% 25% 14% 27% 29% 20% 18% 25% 11% 22% 28% 25% 18% 32% 4% 25% 9% 39% 10% 8%

March 26 - March 28, 2006 27% 26% 30% 20% 34% 10% 23% 33% 35% 20% 31% 10% 24% 20% 38% 9% 22% 3% 25% 12% 52% 9% 3%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio


November 20 - November 22, 2005 32% 40% 40% 38% 43% 0% 60% 50% 33% 43% 33% 0% 75% 0% 50% N/A 0% 0% 50% 0% 17% 17% 0%

November 27 - November 29, 2005 54% 25% 67% 25% 50% 0% 33% 40% 60% 14% 40% 0% 20% 100% 60% N/A 100% 0% 86% 0% 43% 14% 14%


January 15 - January 17, 2006 28% 33% 25% 43% 17% N/A 43% 20% 0% 60% 0% N/A 60% 0% 50% N/A 0% 0% 25% 25% 25% 25% 0%


March 5 - March 7, 2006 23% 27% 13% 29% 17% 100% 17% 25% 0% 50% 22% 100% 0% 20% 0% N/A 20% 0% 25% 0% 50% 25% 0%

March 12 - March 14, 2006 18% 17% 18% 31% 5% 67% 23% 11% 0% 29% 9% 50% 20% 33% 0% 100% 25% 0% 17% 17% 67% 17% 17%

March 19 - March 21, 2006 15% 15% 15% 12% 18% 0% 15% 17% 19% 14% 16% 0% 18% 10% 20% 0% 13% 0% 33% 0% 42% 25% 0%

March 26 - March 28, 2006 13% 13% 11% 15% 11% 0% 17% 12% 10% 14% 13% 0% 17% 17% 9% 0% 18% 0% 27% 18% 36% 18% 0%

FIRST CHOICE - ALL




January 15 - January 17, 2006 1% 1% 1% 2% 0% 4% 1% 0% 0% 2% 0% 0% 2% 2% 0% 10% 0% 0% 50% 50% 50% 0% 0%


March 5 - March 7, 2006 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 1% 2% 1% 2% 1% 2% 2% 1% 0% 3% 1% 4% 2% 1% 0% 0% 2% 0% 0% 0% 50% 0% 0%

March 19 - March 21, 2006 2% 2% 2% 2% 2% 0% 3% 1% 2% 3% 1% 0% 4% 1% 2% 0% 2% 0% 50% 0% 67% 13% 0%

March 26 - March 28, 2006 1% 1% 1% 1% 1% 0% 1% 0% 1% 0% 1% 0% 0% 2% 0% 0% 2% 50% 0% 0% 100% 0% 0%

Film:

Release Date:

Field Dates:


March 31, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SOLTERO EN CASA (FAILURE TO LAUNCH) / UIP

March 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE




March 5 - March 7, 2006 1% 0% 2% 2% 1% 0% 2% 1% 0% 0% 0% 0% 0% 3% 1% 0% 4% 0% 0% 0% 67% 33% 0%

March 12 - March 14, 2006 5% 2% 7% 5% 5% 6% 4% 4% 6% 1% 3% 0% 2% 8% 7% 10% 6% 19% 50% 13% 31% 25% 0%

March 19 - March 21, 2006 19% 10% 27% 17% 19% 22% 15% 20% 17% 6% 13% 11% 4% 29% 26% 36% 26% 33% 42% 40% 38% 17% 3%

March 26 - March 28, 2006 17% 15% 21% 15% 20% 10% 16% 18% 22% 13% 17% 10% 14% 16% 24% 9% 18% 36% 39% 34% 57% 18% 7%

TOTAL AWARE




March 5 - March 7, 2006 20% 14% 27% 20% 19% 23% 19% 24% 13% 15% 12% 14% 16% 25% 28% 40% 22% 7% 30% 15% 43% 17% 5%

March 12 - March 14, 2006 32% 27% 38% 31% 34% 19% 37% 35% 33% 20% 32% 0% 30% 41% 36% 34% 44% 14% 34% 26% 42% 15% 2%

March 19 - March 21, 2006 59% 49% 71% 57% 60% 59% 56% 64% 56% 45% 51% 52% 42% 69% 72% 68% 70% 18% 34% 40% 35% 21% 6%

March 26 - March 28, 2006 57% 51% 63% 53% 59% 58% 51% 59% 60% 49% 53% 55% 46% 57% 67% 64% 56% 22% 30% 42% 44% 16% 6%





March 5 - March 7, 2006 19% 17% 19% 27% 12% 14% 32% 8% 20% 36% 0% 33% 38% 20% 18% 0% 27% 0% 36% 0% 55% 18% 0%

March 12 - March 14, 2006 34% 23% 44% 30% 39% 40% 27% 43% 34% 27% 22% N/A 27% 31% 56% 40% 27% 0% 44% 31% 38% 18% 3%

March 19 - March 21, 2006 18% 10% 26% 20% 18% 14% 23% 16% 22% 14% 8% 7% 19% 24% 28% 20% 26% 0% 38% 41% 27% 19% 5%

March 26 - March 28, 2006 17% 20% 15% 17% 17% 28% 14% 20% 14% 26% 15% 36% 22% 9% 19% 14% 7% 0% 39% 48% 39% 13% 10%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL




March 5 - March 7, 2006 2% 0% 3% 2% 1% 3% 2% 0% 1% 0% 0% 0% 0% 5% 1% 10% 4% 0% 25% 0% 50% 0% 0%

March 12 - March 14, 2006 2% 0% 5% 0% 4% 0% 0% 5% 3% 0% 0% 0% 0% 0% 9% 0% 0% 0% 13% 25% 13% 4% 0%

March 19 - March 21, 2006 3% 2% 5% 2% 4% 0% 3% 6% 2% 0% 3% 0% 0% 4% 6% 0% 6% 0% 18% 27% 36% 6% 0%

March 26 - March 28, 2006 3% 1% 4% 3% 2% 0% 4% 3% 1% 3% 0% 0% 4% 3% 5% 0% 4% 0% 38% 38% 38% 6% 0%

Film:

Release Date:

Field Dates:

SOLTERO EN CASA (FAILURE TO LAUNCH) / UIP

March 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


April 7, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE


January 22 - January 24, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

January 29 - January 31, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%




March 5 - March 7, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 1% 0% 5% 0% 0% 0% 0% 100% 0% 0%

March 26 - March 28, 2006 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE


January 22 - January 24, 2006 11% 10% 12% 13% 9% 14% 13% 10% 9% 13% 9% 9% 14% 14% 10% 20% 12% 0% 17% 22% 31% 31% 6%

January 29 - January 31, 2006 11% 12% 10% 12% 11% 11% 12% 8% 14% 12% 12% 8% 14% 11% 9% 18% 10% 3% 26% 20% 29% 3% 0%




March 5 - March 7, 2006 11% 7% 14% 14% 7% 23% 11% 6% 9% 10% 5% 19% 6% 18% 10% 30% 16% 13% 16% 35% 26% 19% 4%

March 12 - March 14, 2006 10% 6% 13% 12% 7% 15% 11% 7% 8% 7% 6% 4% 8% 18% 9% 24% 14% 9% 27% 15% 27% 15% 0%

March 19 - March 21, 2006 16% 11% 20% 17% 14% 22% 14% 12% 17% 12% 11% 11% 12% 22% 19% 36% 16% 10% 33% 29% 33% 20% 2%

March 26 - March 28, 2006 15% 15% 15% 17% 14% 19% 16% 15% 12% 19% 12% 20% 18% 15% 15% 18% 14% 13% 34% 30% 43% 13% 4%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio



January 22 - January 24, 2006 21% 17% 28% 21% 24% 33% 15% 40% 0% 0% 33% 0% 0% 40% 13% 50% 33% 0% 25% 38% 13% 25% 13%

January 29 - January 31, 2006 29% 29% 29% 38% 21% 50% 33% 13% 27% 33% 25% 0% 43% 43% 14% 100% 20% 0% 40% 30% 20% 0% 0%




March 5 - March 7, 2006 17% 25% 11% 22% 8% 14% 27% 0% 14% 29% 20% 25% 33% 18% 0% 0% 25% 0% 20% 80% 40% 20% 0%

March 12 - March 14, 2006 16% 9% 27% 26% 14% 50% 9% 29% 0% 0% 17% 0% 0% 36% 13% 57% 14% 0% 43% 14% 29% 0% 0%

March 19 - March 21, 2006 11% 0% 23% 16% 12% 27% 7% 8% 14% 0% 0% 0% 0% 25% 20% 38% 13% 0% 57% 43% 29% 14% 0%

March 26 - March 28, 2006 10% 8% 14% 14% 8% 33% 6% 7% 10% 15% 0% 50% 0% 11% 15% 0% 14% 0% 40% 40% 80% 20% 20%

FIRST CHOICE - ALL


January 22 - January 24, 2006 2% 2% 3% 2% 2% 2% 2% 2% 3% 1% 2% 0% 2% 3% 3% 5% 2% 0% 0% 14% 0% 5% 0%

January 29 - January 31, 2006 2% 1% 3% 1% 2% 3% 0% 3% 1% 0% 1% 0% 0% 2% 4% 9% 0% 0% 20% 0% 0% 0% 0%




March 5 - March 7, 2006 1% 1% 1% 2% 0% 3% 2% 0% 0% 3% 0% 5% 2% 2% 0% 0% 2% 0% 0% 33% 0% 0% 0%

March 12 - March 14, 2006 1% 0% 1% 1% 0% 2% 1% 0% 0% 0% 0% 0% 0% 3% 0% 3% 2% 0% 50% 0% 0% 0% 0%

March 19 - March 21, 2006 1% 1% 2% 1% 1% 2% 1% 0% 2% 0% 1% 0% 0% 3% 1% 5% 2% 25% 50% 25% 0% 0% 0%

March 26 - March 28, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

Film:

Release Date:

Field Dates:


April 7, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ULTRAVIOLETA (ULTRAVIOLET) / SPRI

April 14, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 19 - March 21, 2006 1% 1% 1% 0% 1% 0% 0% 2% 0% 0% 1% 0% 0% 0% 1% 0% 0% 0% 100% 0% 100% 0% 0%

March 26 - March 28, 2006 1% 2% 0% 2% 1% 0% 2% 0% 2% 3% 2% 0% 4% 0% 0% 0% 0% 25% 50% 100% 50% 25% 25%

TOTAL AWARE

March 19 - March 21, 2006 21% 23% 20% 19% 24% 20% 18% 25% 22% 19% 26% 22% 18% 18% 21% 18% 18% 6% 39% 32% 37% 23% 10%

March 26 - March 28, 2006 17% 20% 16% 14% 21% 6% 16% 23% 19% 16% 23% 5% 20% 11% 19% 9% 12% 11% 37% 37% 39% 30% 6%


March 19 - March 21, 2006 35% 44% 30% 29% 44% 30% 28% 40% 50% 33% 50% 33% 33% 23% 35% 25% 22% 0% 52% 37% 41% 30% 19%

March 26 - March 28, 2006 36% 50% 26% 33% 44% 50% 31% 39% 50% 45% 52% 100% 40% 14% 31% 0% 17% 0% 39% 26% 48% 22% 9%

FIRST CHOICE - ALL

March 19 - March 21, 2006 2% 5% 1% 1% 4% 0% 1% 3% 6% 1% 7% 0% 2% 0% 1% 0% 0% 0% 22% 22% 44% 32% 11%

March 26 - March 28, 2006 1% 2% 1% 1% 2% 0% 1% 3% 0% 1% 2% 0% 2% 0% 1% 0% 0% 0% 50% 50% 0% 9% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

UN HOMBRE EJEMPLAR (UN MUNDO MARAVILLOSO) / Fox

March 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE




March 5 - March 7, 2006 1% 1% 2% 2% 1% 0% 2% 1% 1% 1% 0% 0% 2% 2% 3% 0% 2% 0% 50% 0% 100% 0% 0%

March 12 - March 14, 2006 2% 3% 1% 1% 3% 0% 1% 4% 2% 1% 4% 0% 2% 0% 2% 0% 0% 0% 29% 29% 29% 0% 14%

March 19 - March 21, 2006 20% 19% 22% 19% 22% 18% 19% 15% 30% 17% 21% 19% 16% 21% 22% 18% 22% 16% 30% 27% 28% 16% 7%

March 26 - March 28, 2006 21% 18% 25% 15% 25% 6% 18% 25% 26% 13% 22% 0% 18% 18% 29% 18% 18% 28% 33% 30% 45% 15% 9%

TOTAL AWARE




March 5 - March 7, 2006 16% 13% 19% 14% 17% 10% 15% 19% 14% 11% 14% 10% 12% 17% 20% 10% 18% 0% 29% 13% 42% 19% 8%

March 12 - March 14, 2006 20% 19% 21% 16% 23% 8% 20% 27% 19% 16% 21% 4% 22% 15% 26% 10% 18% 3% 35% 28% 40% 13% 13%

March 19 - March 21, 2006 46% 43% 49% 44% 48% 45% 43% 42% 54% 36% 48% 41% 34% 51% 47% 50% 52% 9% 32% 30% 33% 16% 6%

March 26 - March 28, 2006 46% 45% 49% 40% 52% 29% 43% 49% 55% 39% 49% 25% 44% 41% 55% 36% 42% 20% 31% 34% 48% 20% 7%





March 5 - March 7, 2006 38% 32% 46% 39% 40% 0% 47% 47% 27% 13% 43% 0% 17% 60% 38% 0% 67% 0% 37% 5% 32% 11% 5%

March 12 - March 14, 2006 35% 42% 31% 29% 41% 25% 30% 41% 41% 42% 43% 0% 45% 17% 39% 33% 11% 0% 52% 24% 44% 12% 16%

March 19 - March 21, 2006 26% 24% 28% 26% 26% 32% 23% 29% 23% 21% 25% 18% 24% 30% 26% 45% 23% 0% 38% 31% 26% 21% 5%

March 26 - March 28, 2006 29% 25% 31% 33% 25% 22% 35% 20% 30% 22% 27% 40% 18% 44% 23% 0% 52% 0% 24% 32% 41% 17% 5%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL




March 5 - March 7, 2006 1% 1% 1% 2% 1% 0% 2% 1% 1% 0% 2% 0% 0% 3% 0% 0% 4% 0% 50% 0% 25% 0% 0%

March 12 - March 14, 2006 2% 4% 1% 2% 3% 0% 3% 3% 2% 4% 4% 0% 6% 0% 1% 0% 0% 0% 38% 25% 25% 11% 25%

March 19 - March 21, 2006 2% 2% 2% 2% 2% 2% 2% 2% 1% 3% 1% 0% 4% 1% 2% 5% 0% 0% 33% 67% 17% 5% 0%

March 26 - March 28, 2006 4% 4% 5% 2% 6% 3% 2% 4% 8% 1% 6% 0% 2% 3% 6% 9% 2% 7% 7% 36% 43% 12% 14%

Film:

Release Date:

Field Dates:

UN HOMBRE EJEMPLAR (UN MUNDO MARAVILLOSO) / Fox

March 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


March 17, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE




March 5 - March 7, 2006 1% 1% 1% 1% 1% 0% 1% 2% 0% 0% 1% 0% 0% 2% 1% 0% 2% 33% 0% 33% 67% 0% 0%

March 12 - March 14, 2006 7% 8% 6% 7% 7% 4% 8% 8% 7% 9% 7% 8% 10% 4% 8% 0% 6% 25% 46% 67% 63% 33% 8%

March 19 - March 21, 2006 46% 43% 50% 46% 46% 39% 49% 47% 46% 42% 44% 33% 46% 50% 49% 45% 52% 37% 57% 62% 63% 41% 11%

March 26 - March 28, 2006 35% 32% 38% 38% 32% 35% 39% 31% 33% 36% 29% 30% 38% 41% 35% 45% 40% 41% 54% 56% 52% 24% 10%

TOTAL AWARE




March 5 - March 7, 2006 32% 32% 33% 34% 31% 16% 39% 34% 28% 31% 32% 19% 36% 37% 30% 10% 42% 8% 51% 35% 42% 23% 2%

March 12 - March 14, 2006 62% 64% 58% 67% 57% 68% 66% 61% 52% 74% 56% 79% 72% 59% 57% 59% 60% 6% 48% 51% 40% 26% 9%

March 19 - March 21, 2006 81% 81% 82% 80% 83% 71% 84% 83% 83% 74% 86% 70% 76% 86% 79% 73% 92% 26% 51% 57% 56% 32% 11%

March 26 - March 28, 2006 78% 78% 79% 77% 79% 77% 77% 83% 75% 81% 75% 75% 84% 72% 85% 82% 70% 30% 51% 54% 53% 22% 9%





March 5 - March 7, 2006 37% 45% 28% 36% 38% 60% 33% 41% 33% 45% 45% 50% 44% 27% 29% 100% 24% 0% 54% 38% 46% 41% 3%

March 12 - March 14, 2006 42% 41% 43% 39% 44% 36% 41% 44% 43% 40% 41% 37% 42% 38% 47% 35% 40% 0% 56% 57% 40% 24% 8%

March 19 - March 21, 2006 33% 35% 30% 36% 30% 29% 39% 33% 27% 40% 31% 26% 47% 32% 28% 31% 33% 0% 56% 65% 58% 35% 15%

March 26 - March 28, 2006 30% 32% 29% 29% 32% 29% 29% 39% 23% 32% 32% 27% 33% 25% 32% 33% 23% 0% 55% 64% 68% 24% 11%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL




March 5 - March 7, 2006 4% 3% 4% 3% 4% 3% 3% 5% 3% 1% 4% 0% 2% 5% 4% 10% 4% 0% 27% 45% 36% 7% 9%

March 12 - March 14, 2006 10% 11% 9% 11% 9% 11% 11% 6% 12% 11% 11% 13% 10% 11% 7% 10% 12% 3% 50% 59% 44% 13% 3%

March 19 - March 21, 2006 13% 16% 9% 13% 13% 14% 13% 15% 10% 17% 16% 19% 16% 10% 9% 9% 10% 9% 67% 67% 58% 18% 7%

March 26 - March 28, 2006 12% 12% 12% 15% 10% 16% 14% 11% 9% 14% 11% 10% 16% 15% 9% 27% 12% 16% 39% 58% 58% 7% 8%

Film:

Release Date:

Field Dates:


March 17, 2006


CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

VIDA SALVAJE (WILD, THE) / BVI

April 14, 2006




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

March 12 - March 14, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 0% 100% 0% 0%

TOTAL AWARE

March 12 - March 14, 2006 8% 9% 7% 7% 9% 6% 8% 8% 10% 11% 8% 4% 14% 4% 10% 7% 2% 0% 32% 14% 29% 11% 3%

March 19 - March 21, 2006 13% 12% 14% 13% 13% 18% 11% 11% 15% 12% 13% 15% 10% 15% 12% 23% 12% 2% 35% 16% 33% 28% 3%

March 26 - March 28, 2006 11% 12% 11% 10% 12% 3% 12% 9% 16% 11% 12% 5% 14% 8% 13% 0% 10% 6% 28% 31% 53% 14% 2%


March 12 - March 14, 2006 38% 31% 50% 27% 47% 33% 25% 38% 56% 25% 38% 0% 29% 33% 56% 50% 0% 0% 55% 9% 36% 0% 9%

March 19 - March 21, 2006 36% 41% 33% 20% 52% 22% 18% 36% 67% 22% 54% 25% 20% 18% 50% 20% 17% 0% 31% 25% 38% 38% 6%

March 26 - March 28, 2006 51% 55% 50% 46% 57% 100% 42% 44% 64% 50% 58% 100% 43% 40% 55% N/A 40% 0% 42% 26% 63% 16% 0%

FIRST CHOICE - ALL

March 12 - March 14, 2006 1% 1% 0% 1% 0% 2% 1% 0% 0% 3% 0% 4% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 19 - March 21, 2006 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

March 26 - March 28, 2006 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

Documents

Summary Report Film Tracking Study Mexico N T... · el gran rescate (the great raid) bvi 0% 11% 3% 20% 4% 6% 25% 19% 1% 3% - los tuyos, los mÍos y los nuestro... spri 2% 39% 16%