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CONFIDENTIAL
Summary Report
December 28, 2009 09:17:10 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 1
Film Tracking Study ItalyTracking Summary Field Dates: December 25 - December 27, 2009WEIGHTED Int'l Territory: Italy
OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE
Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R
HACHIKO: UNA STORIA D'AMORE (HACH... Lucky 2% 26% 30% 59% 10% 12% 34% 12% 6% 15% 9%
OPENING NEXT WEEK
IO, LORO E LARA WB 1% 27% 21% 57% 5% 11% 34% 13% 3% 12% -
MONDO DEI REPLICANTI, IL (SURROGA... Disney 0% 15% 32% 65% 4% 10% 31% 13% 2% 10% -
RICCIO, IL (L'ELEGANCE DU HERISSON) EAGLP 0% 12% 24% 62% 2% 8% 29% 13% 3% 11% -
SOUL KITCHEN BIM 0% 6% 23% 27% 7% 5% 15% 14% 1% 2% -
[REC] 2 SPRI 0% 10% 10% 46% 17% 5% 24% 15% 1% 6% -
OPENING IN TWO WEEKS
AVATAR Fox 8% 50% 35% 55% 7% 20% 41% 10% 11% 22% -
PRIMA COSA BELLA, LA Medu 0% 9% 24% 42% 8% 5% 20% 17% 1% 5% -
OPENING IN THREE WEEKS
FOURTH KIND, THE WB 0% 2% 8% 42% 0% 2% 16% 13% 0% 1% -
NINE 01DIS 0% 10% 23% 62% 2% 8% 29% 12% 1% 5% -
TRA LE NUVOLE (UP IN THE AIR) UIP 0% 17% 10% 44% 4% 6% 24% 11% 1% 4% -
OPENING IN FOUR OR MORE WEEKS
ALVIN SUPERSTAR 2 (ALVIN AND THE... Fox 0% 24% 18% 47% 15% 9% 31% 18% 2% 9% -
BACIAMI ANCORA Medu 0% 16% 17% 46% 6% 6% 23% 16% 2% 7% -
BANGKOK DANGEROUS EAGLP 0% 4% 13% 54% 8% 6% 30% 14% 1% 5% -
CONCERTO, IL (CONCERT, LE) BIM 0% 3% 8% 21% 0% 3% 15% 17% 0% 2% -
TENDERNESS SPRI 0% 4% 25% 60% 0% 5% 23% 15% 1% 3% -
PREVIOUSLY RELEASED
AMELIA Fox 7% 35% 11% 44% 9% 5% 28% 12% 1% 9% 4%
BROTHERS 01DIS 10% 36% 21% 53% 6% 11% 33% 9% 3% 10% 4%
CHRISTMAS CAROL, A Disney 24% 69% 20% 45% 6% 18% 41% 6% 9% 22% 15%
IO E MARILYN Medu 37% 84% 15% 34% 14% 13% 33% 14% 8% 25% 11%
NATALE A BEVERLY HILLS (CHRISTMAS... FILU 46% 87% 9% 23% 33% 8% 22% 31% 7% 16% 9%
PIOVONO POLPETTE (CLOUDY WITH A... SPRI 24% 67% 15% 48% 9% 12% 40% 10% 4% 20% 7%
CONFIDENTIAL
Summary Report
December 28, 2009 09:17:10 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 2
PREVIOUSLY RELEASED (continued) STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE
Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R
PRINCIPESSA E IL RANOCCHIO, LA (P... Disney 26% 70% 17% 40% 12% 13% 36% 13% 9% 21% 9%
SHERLOCK HOLMES WB 35% 72% 35% 60% 4% 27% 53% 6% 19% 40% 26%
CONFIDENTIAL
Summary Report
December 28, 2009 09:17:20 AM U.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 3
Film Tracking Study ItalyTracking Summary Field Dates: December 25 - December 27, 2009WEIGHTED Int'l Territory: Italy
OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE
Unaided +/- Aware +/- Definitely +/- Def/Prob +/- Def Not +/- Definitely +/- Def/Prob +/- Def Not +/- First All +/- Top Three +/- First O/R +/-
HACHIKO: UNA STORIA D'AMORE (HACHIKO: A DOG'... Lucky 2% 1 26% 7 30% 16 59% 16 10% -1 12% 7 34% 11 12% -4 6% 3 15% 8 9% 9
OPENING NEXT WEEK
IO, LORO E LARA WB 1% 1 27% 12 21% 5 57% -1 5% 4 11% 5 34% 8 13% -4 3% 1 12% 6 N/A N/A
MONDO DEI REPLICANTI, IL (SURROGATES) Disney 0% 0 15% 5 32% 0 65% 0 4% -2 10% 2 31% 2 13% -6 2% -2 10% -1 N/A N/A
RICCIO, IL (L'ELEGANCE DU HERISSON) EAGLP 0% 0 12% 1 24% -1 62% -2 2% -2 8% 1 29% 4 13% -5 3% -1 11% 1 N/A N/A
SOUL KITCHEN BIM 0% 0 6% 0 23% 5 27% -9 7% -1 5% 1 15% -2 14% -6 1% 0 2% -1 N/A N/A
[REC] 2 SPRI 0% 0 10% 0 10% -17 46% -3 17% 3 5% 0 24% 4 15% -8 1% -1 6% 0 N/A N/A
OPENING IN TWO WEEKS
AVATAR Fox 8% 3 50% -1 35% 2 55% -7 7% 2 20% 2 41% -2 10% -3 11% -1 22% -1 N/A N/A
PRIMA COSA BELLA, LA Medu 0% 0 9% -3 24% 8 42% -13 8% 8 5% 2 20% 3 17% -4 1% 0 5% -3 N/A N/A
OPENING IN THREE WEEKS
FOURTH KIND, THE WB 0% 0 2% 0 8% 0 42% 0 0% -25 2% -1 16% -5 13% -6 0% 0 1% -1 N/A N/A
NINE 01DIS 0% 0 10% -1 23% 1 62% 0 2% 0 8% 2 29% 1 12% -5 1% -2 5% -3 N/A N/A
TRA LE NUVOLE (UP IN THE AIR) UIP 0% -1 17% 2 10% -6 44% -11 4% -3 6% 0 24% -3 11% -5 1% -1 4% -4 N/A N/A
OPENING IN FOUR OR MORE WEEKS
ALVIN SUPERSTAR 2 (ALVIN AND THE CHIPMUNKS:... Fox 0% N/A 24% N/A 18% N/A 47% N/A 15% N/A 9% N/A 31% N/A 18% N/A 2% N/A 9% N/A N/A N/A
BACIAMI ANCORA Medu 0% N/A 16% N/A 17% N/A 46% N/A 6% N/A 6% N/A 23% N/A 16% N/A 2% N/A 7% N/A N/A N/A
BANGKOK DANGEROUS EAGLP 0% N/A 4% N/A 13% N/A 54% N/A 8% N/A 6% N/A 30% N/A 14% N/A 1% N/A 5% N/A N/A N/A
CONCERTO, IL (CONCERT, LE) BIM 0% N/A 3% N/A 8% N/A 21% N/A 0% N/A 3% N/A 15% N/A 17% N/A 0% N/A 2% N/A N/A N/A
TENDERNESS SPRI 0% N/A 4% N/A 25% N/A 60% N/A 0% N/A 5% N/A 23% N/A 15% N/A 1% N/A 3% N/A N/A N/A
PREVIOUSLY RELEASED
AMELIA Fox 7% 5 35% 14 11% 4 44% -8 9% 5 5% 1 28% 1 12% -5 1% -1 9% 1 4% 1
BROTHERS 01DIS 10% 7 36% 16 21% -3 53% -7 6% 1 11% 4 33% 4 9% -6 3% 1 10% 2 4% 0
CHRISTMAS CAROL, A Disney 24% -9 69% 0 20% 2 45% -2 6% 0 18% 4 41% 0 6% -3 9% 0 22% -1 15% 3
IO E MARILYN Medu 37% 7 84% 5 15% -1 34% -10 14% -1 13% 0 33% -7 14% -4 8% 0 25% -1 11% -3
NATALE A BEVERLY HILLS (CHRISTMAS IN BEVERLY ... FILU 46% 8 87% 8 9% -3 23% -5 33% 0 8% -2 22% -4 31% -2 7% 0 16% -2 9% -1
PIOVONO POLPETTE (CLOUDY WITH A CHANCE OF ... SPRI 24% 16 67% 26 15% 3 48% 4 9% -1 12% 5 40% 11 10% -7 4% 1 20% 9 7% 3
PRINCIPESSA E IL RANOCCHIO, LA (PRINCESS AND ... Disney 26% 5 70% 4 17% -1 40% -8 12% -1 13% -3 36% -6 13% -2 9% 2 21% -6 9% 1
SHERLOCK HOLMES WB 35% 24 72% 13 35% -2 60% -13 4% -3 27% 2 53% -2 6% -5 19% 5 40% 3 26% 2
CONFIDENTIAL
Summary Chart
December 28, 2009 09:17:24 AM U.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 4
Film Tracking Study ItalyKey Tracking Measures Chart Field Dates: December 25 - December 27, 2009Among Opening Films Int'l Territory: Italy
FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice
OPENING WEEKHACHIKO: UNA STORIA D'AMORE (HACHIK... Lucky
2%26%
30%6%
CONFIDENTIAL
Summary Chart
December 28, 2009 09:17:24 AM U.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 5
FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice
ONE WEEK OUT
IO, LORO E LARA WB
1%27%
21%3%
MONDO DEI REPLICANTI, IL (SURROGATES) Disney
0%15%
32%2%
RICCIO, IL (L'ELEGANCE DU HERISSON) EAGLP
0%12%
24%3%
SOUL KITCHEN BIM
0%6%
23%1%
[REC] 2 SPRI
0%10%10%
1%
CONFIDENTIAL
Summary Chart
December 28, 2009 09:17:24 AM U.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 6
FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice
TWO WEEKS OUT
AVATAR Fox
8%50%
35%11%
PRIMA COSA BELLA, LA Medu
0%9%
24%1%
CONFIDENTIAL
Summary Chart
December 28, 2009 09:17:24 AM U.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 7
FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice
THREE WEEKS OUT
FOURTH KIND, THE WB
0%2%
8%0%
NINE 01DIS
0%10%
23%1%
TRA LE NUVOLE (UP IN THE AIR) UIP
0%17%
10%1%
CONFIDENTIAL
Summary Chart
December 28, 2009 09:17:24 AM U.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 8
FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice
FOUR OR MORE WEEKS OUT
ALVIN SUPERSTAR 2 (ALVIN AND THE C... Fox
0%24%
18%2%
BACIAMI ANCORA Medu
0%16%17%
2%
BANGKOK DANGEROUS EAGLP
0%4%
13%1%
CONCERTO, IL (CONCERT, LE) BIM
0%3%
8%0%
TENDERNESS SPRI
0%4%
25%1%
CONFIDENTIAL
First Choice Report
December 28, 2009 09:17:28 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 9
Film Tracking Study ItalyFirst Choice Summary Field Dates: December 25 - December 27, 2009Among All Int'l Territory: Italy
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 400 200 200 200 200 100 100 100 100 100 100 100 100 400 0*
SHERLOCK HOLMES WB 19% 21% 18% 21% 18% 18% 23% 22% 14% 22% 19% 19% 17% 19% N/A
AVATAR Fox 11% 16% 6% 7% 16% 7% 6% 13% 18% 8% 24% 5% 7% 11% N/A
PRINCIPESSA E IL RANOCCHIO, LA (PRI... Disney 9% 6% 11% 7% 10% 8% 6% 8% 12% 7% 5% 7% 15% 9% N/A
CHRISTMAS CAROL, A Disney 9% 6% 13% 10% 9% 8% 12% 9% 8% 8% 4% 12% 13% 9% N/A
IO E MARILYN Medu 8% 10% 7% 7% 10% 9% 5% 8% 11% 9% 10% 5% 9% 8% N/A
NATALE A BEVERLY HILLS (CHRISTMAS I... FILU 7% 9% 6% 8% 7% 9% 7% 6% 7% 9% 8% 7% 5% 7% N/A
HACHIKO: UNA STORIA D'AMORE (HACHI... Lucky 6% 5% 7% 6% 6% 4% 7% 4% 8% 4% 6% 7% 6% 6% N/A
PIOVONO POLPETTE (CLOUDY WITH A C... SPRI 4% 4% 5% 5% 4% 6% 4% 5% 2% 4% 3% 6% 4% 4% N/A
RICCIO, IL (L'ELEGANCE DU HERISSON) EAGLP 3% 2% 4% 2% 4% 2% 2% 4% 3% 1% 2% 3% 5% 3% N/A
BROTHERS 01DIS 3% 3% 4% 4% 3% 5% 3% 2% 3% 4% 1% 4% 4% 3% N/A
IO, LORO E LARA WB 3% 4% 2% 3% 3% 2% 3% 5% 1% 3% 4% 2% 2% 3% N/A
MONDO DEI REPLICANTI, IL (SURROGAT... Disney 2% 3% 1% 2% 2% 1% 2% 3% 1% 3% 3% 0% 1% 2% N/A
ALVIN SUPERSTAR 2 (ALVIN AND THE C... Fox 2% 2% 1% 2% 2% 0% 3% 1% 2% 1% 3% 2% 0% 2% N/A
BACIAMI ANCORA Medu 2% 1% 3% 2% 1% 3% 1% 1% 1% 1% 0% 3% 2% 2% N/A
BANGKOK DANGEROUS EAGLP 1% 1% 1% 2% 1% 1% 2% 0% 1% 2% 0% 1% 1% 1% N/A
[REC] 2 SPRI 1% 1% 2% 2% 1% 1% 2% 1% 1% 0% 2% 3% 0% 1% N/A
AMELIA Fox 1% 1% 2% 1% 2% 2% 0% 1% 2% 1% 1% 1% 2% 1% N/A
NINE 01DIS 1% 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 0% 2% 1% N/A
SOUL KITCHEN BIM 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 1% 1% 1% 1% N/A
TRA LE NUVOLE (UP IN THE AIR) UIP 1% 1% 1% 1% 1% 1% 1% 2% 0% 1% 1% 1% 1% 1% N/A
PRIMA COSA BELLA, LA Medu 1% 0% 2% 1% 1% 2% 0% 0% 1% 0% 0% 2% 1% 1% N/A
TENDERNESS SPRI 1% 2% 0% 1% 1% 1% 0% 1% 1% 1% 2% 0% 0% 1% N/A
FOURTH KIND, THE WB 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A
CONCERTO, IL (CONCERT, LE) BIM 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% N/A
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
First Choice Report
December 28, 2009 09:17:28 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 10
First Choice Summary Field Dates: December 25 - December 27, 2009Open/Released Int'l Territory: Italy
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 400 200 200 200 200 100 100 100 100 100 100 100 100 400 0*
SHERLOCK HOLMES WB 26% 28% 25% 25% 28% 23% 27% 34% 21% 23% 33% 27% 22% 26% N/A
CHRISTMAS CAROL, A Disney 15% 16% 15% 16% 14% 17% 15% 15% 14% 18% 13% 14% 16% 15% N/A
IO E MARILYN Medu 11% 10% 13% 11% 12% 10% 11% 10% 14% 8% 12% 13% 12% 11% N/A
PRINCIPESSA E IL RANOCCHIO, LA (PRI... Disney 9% 8% 10% 7% 11% 6% 8% 6% 15% 8% 7% 6% 14% 9% N/A
HACHIKO: UNA STORIA D'AMORE (HACHI... Lucky 9% 8% 11% 8% 11% 7% 8% 9% 13% 6% 9% 9% 13% 9% N/A
NATALE A BEVERLY HILLS (CHRISTMAS I... FILU 9% 11% 7% 10% 8% 11% 8% 10% 6% 11% 10% 8% 6% 9% N/A
PIOVONO POLPETTE (CLOUDY WITH A C... SPRI 7% 6% 8% 8% 6% 7% 9% 7% 4% 7% 5% 9% 6% 7% N/A
AMELIA Fox 4% 5% 2% 4% 4% 6% 1% 2% 5% 4% 6% 3% 1% 4% N/A
BROTHERS 01DIS 4% 4% 4% 4% 5% 3% 4% 3% 6% 5% 3% 2% 6% 4% N/A
* DENOTES SMALL SAMPLE SIZE
First Choice Summary Field Dates: December 25 - December 27, 2009Among O/R Definitely Int'l Territory: ItalyAmong those going to the movies this weekend
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 136 72 64 71 65 38* 33* 35* 30* 39* 33* 32* 32* 136 0*
SHERLOCK HOLMES WB 21% 22% 20% 18% 25% 21% 15% 40% 7% 18% 27% 19% 22% 21% %
IO E MARILYN Medu 16% 13% 19% 20% 11% 21% 18% 9% 13% 10% 15% 31% 6% 15% %
CHRISTMAS CAROL, A Disney 14% 15% 13% 13% 15% 8% 18% 11% 20% 15% 15% 9% 16% 14% %
HACHIKO: UNA STORIA D'AMORE (HACHI... Lucky 11% 10% 13% 7% 15% 8% 6% 9% 23% 10% 9% 3% 22% 11% %
PRINCIPESSA E IL RANOCCHIO, LA (PRI... Disney 10% 10% 9% 8% 11% 8% 9% 6% 17% 10% 9% 6% 13% 10% %
NATALE A BEVERLY HILLS (CHRISTMAS I... FILU 10% 11% 9% 10% 11% 16% 3% 14% 7% 10% 12% 9% 9% 10% %
PIOVONO POLPETTE (CLOUDY WITH A C... SPRI 7% 6% 8% 8% 5% 11% 6% 6% 3% 5% 6% 13% 3% 7% %
BROTHERS 01DIS 3% 6% 2% 4% 3% 3% 6% 6% 0% 8% 3% 0% 3% 4% %
CONFIDENTIAL
First Choice Report
December 28, 2009 09:17:28 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 11
First Choice Summary Field Dates: December 25 - December 27, 2009O/R Def. (cont) Int'l Territory: Italy
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 136 72 64 71 65 38* 33* 35* 30* 39* 33* 32* 32* 136 0*
AMELIA Fox 2% 3% 2% 3% 2% 3% 3% 0% 3% 3% 3% 3% 0% 2% %
* DENOTES SMALL SAMPLE SIZE
First Choice Summary Field Dates: December 25 - December 27, 2009Among O/R Def/Prob Int'l Territory: ItalyAmong those going to the movies this weekend
FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
BASE:TOTAL 282 144 138 147 135 74 73 69 66 74 70 73 65 282 0*
SHERLOCK HOLMES WB 24% 24% 23% 22% 26% 22% 22% 33% 18% 19% 30% 25% 22% 21% %
CHRISTMAS CAROL, A Disney 13% 13% 14% 14% 13% 12% 15% 10% 15% 15% 10% 12% 15% 14% %
HACHIKO: UNA STORIA D'AMORE (HACHI... Lucky 12% 9% 14% 9% 14% 9% 8% 12% 17% 7% 11% 11% 17% 11% %
IO E MARILYN Medu 12% 10% 13% 13% 10% 11% 15% 10% 11% 9% 11% 16% 9% 15% %
NATALE A BEVERLY HILLS (CHRISTMAS I... FILU 10% 13% 7% 10% 10% 12% 7% 13% 8% 14% 13% 5% 8% 10% %
PRINCIPESSA E IL RANOCCHIO, LA (PRI... Disney 9% 8% 9% 7% 10% 5% 8% 6% 15% 9% 7% 4% 14% 10% %
PIOVONO POLPETTE (CLOUDY WITH A C... SPRI 7% 7% 7% 8% 6% 8% 8% 7% 5% 7% 7% 10% 5% 7% %
BROTHERS 01DIS 5% 6% 4% 4% 5% 4% 4% 4% 6% 7% 4% 1% 6% 4% %
AMELIA Fox 3% 3% 2% 3% 2% 5% 1% 1% 3% 3% 4% 4% 0% 2% %
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
First Choice Report
December 28, 2009 09:17:28 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 12
How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?
RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY
Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities
400 200 200 200 200 100 100 100 100 100 100 100 100 400 0*
Definitely 34% 36% 32% 36% 33% 38% 33% 35% 30% 39% 33% 32% 32% 34% N/A
Probably 37% 36% 37% 38% 35% 36% 40% 34% 36% 35% 37% 41% 33% 37% N/A
Not Sure 14% 12% 16% 10% 18% 10% 9% 17% 19% 7% 17% 12% 19% 14% N/A
Probably not 10% 11% 10% 12% 9% 10% 14% 7% 10% 13% 8% 11% 9% 10% N/A
Defintiely not 6% 6% 6% 5% 6% 6% 4% 7% 5% 6% 5% 4% 7% 6% N/A
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:37 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 13
Film Tracking Study ItalyAudience Segment Field Dates: December 25 - December 27, 2009w/Overall Weighted Int'l Territory: Italy
Film:
Release Date:
Field Dates:
ALVIN SUPERSTAR 2 (ALVIN AND THE... / Fox
January 29, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 24% 18% 47% 15% 9% 31% 18% 2% 9% - 1% 30% 29% 23% 14% 1%
PERSONS
13-17 100 0% 26% 23% 58% 12% 10% 35% 13% 0% 8% - 2% 15% 42% 31% 12% 0%
18-24 100 0% 32% 22% 44% 19% 13% 31% 19% 3% 14% - 2% 44% 25% 16% 22% 3%
25-34 100 0% 20% 5% 45% 20% 3% 28% 25% 1% 8% - 0% 40% 25% 15% 10% 0%
35-49 100 0% 18% 28% 50% 6% 11% 28% 16% 2% 5% - 1% 22% 28% 33% 11% 0%
Under 25 200 0% 29% 22% 50% 16% 12% 33% 16% 2% 11% - 2% 31% 33% 22% 17% 2%
25 Plus 200 0% 19% 16% 47% 13% 7% 28% 21% 2% 7% - 1% 32% 26% 24% 11% 0%
MALES
Males 200 0% 23% 9% 42% 18% 7% 29% 18% 2% 8% - 2% 29% 31% 29% 9% 2%
13-17 50 0% 24% 0% 50% 25% 4% 32% 14% 0% 8% - 2% 8% 58% 33% 0% 0%
18-24 50 0% 24% 8% 17% 25% 10% 22% 24% 2% 8% - 2% 33% 8% 17% 33% 8%
Under 25 100 0% 24% 4% 33% 25% 7% 27% 19% 1% 8% - 2% 21% 33% 25% 17% 4%
25 Plus 100 0% 21% 14% 52% 10% 6% 31% 17% 3% 8% - 1% 38% 29% 33% 0% 0%
FEMALES
Females 200 0% 26% 29% 55% 12% 12% 32% 19% 1% 10% - 1% 33% 29% 18% 20% 0%
13-17 50 0% 28% 43% 64% 0% 16% 38% 12% 0% 8% - 2% 21% 29% 29% 21% 0%
18-24 50 0% 40% 30% 60% 15% 16% 40% 14% 4% 20% - 2% 50% 35% 15% 15% 0%
Under 25 100 0% 34% 35% 62% 9% 16% 39% 13% 2% 14% - 2% 38% 32% 21% 18% 0%
25 Plus 100 0% 17% 18% 41% 18% 8% 25% 24% 0% 5% - 0% 24% 24% 12% 24% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:37 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 14
Film:
Release Date:
Field Dates:
AMELIA / Fox
December 23, 2009
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 7% 35% 11% 44% 9% 5% 28% 12% 1% 9% 4% 3% 26% 41% 20% 19% 3%
PERSONS
13-17 100 8% 30% 13% 50% 3% 5% 24% 10% 2% 7% 6% 2% 23% 47% 27% 10% 0%
18-24 100 5% 30% 13% 33% 17% 6% 28% 16% 0% 4% 1% 3% 37% 43% 20% 27% 3%
25-34 100 9% 38% 5% 29% 11% 3% 22% 13% 1% 8% 2% 3% 13% 29% 24% 29% 5%
35-49 100 6% 43% 14% 63% 5% 6% 36% 10% 2% 16% 5% 2% 30% 44% 12% 12% 5%
Under 25 200 7% 30% 13% 42% 10% 6% 26% 13% 1% 6% 4% 3% 30% 45% 23% 18% 2%
25 Plus 200 8% 41% 10% 47% 7% 5% 29% 12% 2% 12% 4% 3% 22% 37% 17% 20% 5%
MALES
Males 200 7% 31% 11% 44% 11% 6% 27% 14% 1% 8% 5% 1% 32% 35% 16% 15% 2%
13-17 50 10% 24% 8% 42% 0% 4% 20% 10% 2% 8% 8% 0% 25% 42% 17% 17% 0%
18-24 50 6% 26% 8% 31% 31% 6% 30% 24% 0% 2% 0% 0% 31% 46% 15% 15% 8%
Under 25 100 8% 25% 8% 36% 16% 5% 25% 17% 1% 5% 4% 0% 28% 44% 16% 16% 4%
25 Plus 100 5% 37% 14% 49% 8% 6% 29% 11% 1% 10% 6% 1% 35% 30% 16% 14% 0%
FEMALES
Females 200 8% 40% 11% 46% 6% 5% 28% 11% 2% 10% 2% 5% 20% 44% 23% 23% 5%
13-17 50 6% 36% 17% 56% 6% 6% 28% 10% 2% 6% 4% 4% 22% 50% 33% 6% 0%
18-24 50 4% 34% 18% 35% 6% 6% 26% 8% 0% 6% 2% 6% 41% 41% 24% 35% 0%
Under 25 100 5% 35% 17% 46% 6% 6% 27% 9% 1% 6% 3% 5% 31% 46% 29% 20% 0%
25 Plus 100 10% 44% 7% 45% 7% 3% 29% 12% 2% 14% 1% 4% 11% 43% 18% 25% 9%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:38 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 15
Film:
Release Date:
Field Dates:
AVATAR / Fox
January 15, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 8% 50% 35% 55% 7% 20% 41% 10% 11% 22% - 4% 33% 44% 19% 32% 5%
PERSONS
13-17 100 7% 45% 36% 47% 7% 16% 32% 8% 7% 15% - 6% 27% 29% 24% 38% 4%
18-24 100 5% 55% 27% 49% 7% 18% 39% 8% 6% 18% - 4% 36% 56% 22% 33% 7%
25-34 100 11% 51% 29% 65% 12% 17% 48% 15% 13% 25% - 1% 31% 51% 16% 31% 0%
35-49 100 7% 50% 52% 66% 2% 27% 43% 8% 18% 30% - 4% 38% 38% 14% 28% 8%
Under 25 200 6% 50% 31% 48% 7% 17% 36% 8% 7% 17% - 5% 32% 44% 23% 35% 6%
25 Plus 200 9% 51% 41% 65% 7% 22% 46% 12% 16% 28% - 3% 35% 45% 15% 30% 4%
MALES
Males 200 8% 53% 43% 70% 3% 25% 50% 8% 16% 28% - 4% 35% 45% 15% 35% 5%
13-17 50 6% 44% 36% 50% 0% 16% 32% 6% 10% 18% - 10% 23% 32% 27% 50% 0%
18-24 50 6% 52% 35% 58% 4% 22% 44% 8% 6% 20% - 2% 42% 54% 12% 23% 15%
Under 25 100 6% 48% 35% 54% 2% 19% 38% 7% 8% 19% - 6% 33% 44% 19% 35% 8%
25 Plus 100 10% 58% 50% 83% 3% 31% 61% 8% 24% 37% - 1% 36% 47% 12% 34% 2%
FEMALES
Females 200 7% 48% 27% 42% 12% 14% 32% 12% 6% 16% - 4% 32% 43% 23% 29% 5%
13-17 50 8% 46% 35% 43% 13% 16% 32% 10% 4% 12% - 2% 30% 26% 22% 26% 9%
18-24 50 4% 58% 21% 41% 10% 14% 34% 8% 6% 16% - 6% 31% 59% 31% 41% 0%
Under 25 100 6% 52% 27% 42% 12% 15% 33% 9% 5% 14% - 4% 31% 44% 27% 35% 4%
25 Plus 100 8% 43% 28% 42% 12% 13% 30% 15% 7% 18% - 4% 33% 42% 19% 23% 7%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:38 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 16
Film:
Release Date:
Field Dates:
BACIAMI ANCORA / Medu
January 29, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 16% 17% 46% 6% 6% 23% 16% 2% 7% - 2% 17% 38% 15% 24% 3%
PERSONS
13-17 100 0% 14% 21% 71% 0% 3% 30% 12% 3% 5% - 2% 14% 36% 21% 36% 0%
18-24 100 1% 15% 20% 47% 13% 8% 23% 18% 1% 5% - 3% 20% 27% 13% 13% 13%
25-34 100 0% 16% 13% 38% 0% 3% 20% 15% 1% 11% - 1% 6% 38% 13% 44% 0%
35-49 100 0% 18% 17% 33% 11% 8% 19% 20% 1% 5% - 2% 28% 50% 11% 6% 0%
Under 25 200 1% 14% 21% 59% 7% 6% 27% 15% 2% 5% - 3% 17% 31% 17% 24% 7%
25 Plus 200 0% 17% 15% 35% 6% 6% 20% 18% 1% 8% - 2% 18% 44% 12% 24% 0%
MALES
Males 200 0% 14% 14% 34% 3% 5% 20% 18% 1% 4% - 3% 17% 41% 21% 31% 3%
13-17 50 0% 12% 17% 33% 0% 2% 20% 14% 2% 2% - 4% 0% 33% 33% 50% 0%
18-24 50 0% 14% 0% 29% 14% 8% 24% 22% 0% 4% - 2% 14% 43% 29% 14% 14%
Under 25 100 0% 13% 8% 31% 8% 5% 22% 18% 1% 3% - 3% 8% 38% 31% 31% 8%
25 Plus 100 0% 16% 19% 38% 0% 4% 18% 17% 0% 4% - 2% 25% 44% 13% 31% 0%
FEMALES
Females 200 1% 17% 21% 56% 9% 7% 26% 15% 3% 10% - 2% 18% 35% 9% 18% 3%
13-17 50 0% 16% 25% 100% 0% 4% 40% 10% 4% 8% - 0% 25% 38% 13% 25% 0%
18-24 50 2% 16% 38% 63% 13% 8% 22% 14% 2% 6% - 4% 25% 13% 0% 13% 13%
Under 25 100 1% 16% 31% 81% 6% 6% 31% 12% 3% 7% - 2% 25% 25% 6% 19% 6%
25 Plus 100 0% 18% 11% 33% 11% 7% 21% 18% 2% 12% - 1% 11% 44% 11% 17% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:38 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 17
Film:
Release Date:
Field Dates:
BANGKOK DANGEROUS / EAGLP
January 29, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 4% 13% 54% 8% 6% 30% 14% 1% 5% - 1% 50% 25% 0% 38% 0%
PERSONS
13-17 100 0% 2% 0% 100% 0% 5% 26% 15% 1% 4% - 0% 50% 50% 0% 0% 0%
18-24 100 0% 5% 0% 40% 20% 5% 30% 13% 2% 4% - 1% 60% 20% 0% 40% 0%
25-34 100 0% 1% 0% 100% 0% 5% 25% 16% 0% 5% - 1% 100% 0% 0% 0% 0%
35-49 100 0% 7% 29% 43% 0% 10% 37% 10% 1% 6% - 2% 29% 29% 0% 57% 0%
Under 25 200 0% 4% 0% 57% 14% 5% 28% 14% 2% 4% - 1% 57% 29% 0% 29% 0%
25 Plus 200 0% 4% 25% 50% 0% 8% 31% 13% 1% 6% - 2% 38% 25% 0% 50% 0%
MALES
Males 200 0% 4% 14% 71% 14% 8% 35% 14% 1% 7% - 1% 57% 14% 0% 29% 0%
13-17 50 0% 2% 0% 100% 0% 8% 30% 16% 2% 8% - 0% 100% 0% 0% 0% 0%
18-24 50 0% 4% 0% 50% 50% 8% 42% 14% 2% 6% - 0% 100% 0% 0% 0% 0%
Under 25 100 0% 3% 0% 67% 33% 8% 36% 15% 2% 7% - 0% 100% 0% 0% 0% 0%
25 Plus 100 0% 4% 25% 75% 0% 8% 33% 12% 0% 7% - 1% 25% 25% 0% 50% 0%
FEMALES
Females 200 0% 4% 13% 38% 0% 5% 25% 14% 1% 3% - 2% 38% 38% 0% 50% 0%
13-17 50 0% 2% 0% 100% 0% 2% 22% 14% 0% 0% - 0% 0% 100% 0% 0% 0%
18-24 50 0% 6% 0% 33% 0% 2% 18% 12% 2% 2% - 2% 33% 33% 0% 67% 0%
Under 25 100 0% 4% 0% 50% 0% 2% 20% 13% 1% 1% - 1% 25% 50% 0% 50% 0%
25 Plus 100 0% 4% 25% 25% 0% 7% 29% 14% 1% 4% - 2% 50% 25% 0% 50% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:38 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 18
Film:
Release Date:
Field Dates:
BROTHERS / 01DIS
December 23, 2009
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 10% 36% 21% 53% 6% 11% 33% 9% 3% 10% 4% 2% 27% 34% 23% 20% 6%
PERSONS
13-17 100 7% 33% 18% 55% 0% 8% 34% 7% 5% 10% 3% 1% 33% 24% 21% 21% 6%
18-24 100 7% 39% 18% 49% 3% 9% 28% 8% 3% 7% 4% 2% 23% 31% 26% 23% 8%
25-34 100 14% 43% 21% 51% 14% 10% 37% 14% 2% 10% 3% 3% 21% 40% 23% 21% 7%
35-49 100 11% 27% 30% 59% 4% 15% 33% 7% 3% 11% 6% 0% 33% 37% 19% 15% 0%
Under 25 200 7% 36% 18% 51% 1% 9% 31% 8% 4% 9% 4% 2% 28% 28% 24% 22% 7%
25 Plus 200 13% 35% 24% 54% 10% 13% 35% 11% 3% 11% 5% 2% 26% 39% 21% 19% 4%
MALES
Males 200 6% 34% 18% 46% 3% 11% 33% 8% 3% 8% 4% 2% 24% 37% 24% 18% 7%
13-17 50 6% 34% 6% 41% 0% 6% 34% 8% 4% 4% 4% 2% 24% 18% 24% 24% 6%
18-24 50 4% 36% 11% 33% 0% 8% 26% 6% 4% 8% 6% 4% 22% 39% 28% 22% 11%
Under 25 100 5% 35% 9% 37% 0% 7% 30% 7% 4% 6% 5% 3% 23% 29% 26% 23% 9%
25 Plus 100 7% 32% 28% 56% 6% 14% 35% 9% 1% 10% 3% 1% 25% 47% 22% 13% 6%
FEMALES
Females 200 14% 38% 24% 59% 8% 11% 34% 10% 4% 11% 4% 1% 29% 29% 21% 23% 4%
13-17 50 8% 32% 31% 69% 0% 10% 34% 6% 6% 16% 2% 0% 44% 31% 19% 19% 6%
18-24 50 10% 42% 24% 62% 5% 10% 30% 10% 2% 6% 2% 0% 24% 24% 24% 24% 5%
Under 25 100 9% 37% 27% 65% 3% 10% 32% 8% 4% 11% 2% 0% 32% 27% 22% 22% 5%
25 Plus 100 18% 38% 21% 53% 13% 11% 35% 12% 4% 11% 6% 2% 26% 32% 21% 24% 3%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:39 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 19
Film:
Release Date:
Field Dates:
CHRISTMAS CAROL, A / Disney
December 3, 2009
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 24% 69% 20% 45% 6% 18% 41% 6% 9% 22% 15% 13% 40% 45% 29% 21% 7%
PERSONS
13-17 100 17% 63% 29% 52% 5% 21% 46% 6% 8% 18% 17% 11% 40% 56% 40% 22% 8%
18-24 100 36% 82% 18% 37% 9% 18% 37% 8% 12% 27% 15% 20% 42% 43% 32% 21% 6%
25-34 100 25% 71% 11% 44% 6% 11% 38% 7% 9% 20% 15% 11% 32% 39% 20% 23% 6%
35-49 100 17% 61% 26% 51% 3% 21% 43% 3% 8% 24% 14% 8% 49% 43% 26% 18% 7%
Under 25 200 27% 73% 23% 43% 7% 20% 42% 7% 10% 23% 16% 16% 41% 49% 35% 22% 7%
25 Plus 200 21% 66% 18% 47% 5% 16% 41% 5% 9% 22% 14% 10% 40% 41% 23% 20% 6%
MALES
Males 200 23% 66% 15% 43% 6% 14% 39% 8% 6% 19% 16% 12% 37% 44% 30% 25% 8%
13-17 50 14% 56% 18% 43% 4% 12% 38% 8% 6% 14% 20% 6% 36% 50% 39% 32% 11%
18-24 50 32% 80% 8% 30% 10% 10% 34% 10% 10% 26% 16% 24% 38% 35% 30% 20% 8%
Under 25 100 23% 68% 12% 35% 7% 11% 36% 9% 8% 20% 18% 15% 37% 41% 34% 25% 9%
25 Plus 100 22% 63% 19% 51% 5% 16% 41% 6% 4% 17% 13% 9% 38% 48% 25% 25% 6%
FEMALES
Females 200 25% 73% 25% 47% 5% 22% 44% 5% 13% 26% 15% 13% 43% 46% 29% 17% 6%
13-17 50 20% 70% 37% 60% 6% 30% 54% 4% 10% 22% 14% 16% 43% 60% 40% 14% 6%
18-24 50 40% 84% 29% 43% 7% 26% 40% 6% 14% 28% 14% 16% 46% 51% 34% 22% 5%
Under 25 100 30% 77% 32% 51% 6% 28% 47% 5% 12% 25% 14% 16% 45% 55% 37% 18% 5%
25 Plus 100 20% 69% 17% 43% 4% 16% 40% 4% 13% 27% 16% 10% 42% 35% 20% 16% 6%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:39 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 20
Film:
Release Date:
Field Dates:
CONCERTO, IL (CONCERT, LE) / BIM
January 29, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 3% 8% 21% 0% 3% 15% 17% 0% 2% - 2% 17% 62% 12% 4% 0%
PERSONS
13-17 100 0% 0% N/A N/A N/A 1% 14% 13% 0% 2% - 0% N/A N/A N/A N/A N/A
18-24 100 0% 7% 29% 43% 0% 5% 17% 18% 0% 2% - 1% 29% 29% 14% 14% 0%
25-34 100 0% 2% 0% 50% 0% 2% 16% 20% 0% 2% - 2% 0% 50% 50% 0% 0%
35-49 100 0% 3% 0% 0% 0% 4% 14% 16% 0% 3% - 3% 33% 67% 0% 0% 0%
Under 25 200 0% 4% 29% 43% 0% 3% 16% 16% 0% 2% - 1% 29% 29% 14% 14% 0%
25 Plus 200 0% 3% 0% 20% 0% 3% 15% 18% 0% 3% - 3% 20% 60% 20% 0% 0%
MALES
Males 200 0% 2% 0% 25% 0% 3% 14% 18% 0% 3% - 2% 25% 50% 25% 0% 0%
13-17 50 0% 0% N/A N/A N/A 0% 10% 14% 0% 4% - 0% N/A N/A N/A N/A N/A
18-24 50 0% 2% 0% 0% 0% 4% 22% 22% 0% 2% - 2% 0% 100% 0% 0% 0%
Under 25 100 0% 1% 0% 0% 0% 2% 16% 18% 0% 3% - 1% 0% 100% 0% 0% 0%
25 Plus 100 0% 3% 0% 33% 0% 3% 13% 18% 0% 3% - 2% 33% 33% 33% 0% 0%
FEMALES
Females 200 0% 4% 25% 38% 0% 4% 16% 16% 0% 2% - 2% 25% 38% 13% 13% 0%
13-17 50 0% 0% N/A N/A N/A 2% 18% 12% 0% 0% - 0% N/A N/A N/A N/A N/A
18-24 50 0% 12% 33% 50% 0% 6% 12% 14% 0% 2% - 0% 33% 17% 17% 17% 0%
Under 25 100 0% 6% 33% 50% 0% 4% 15% 13% 0% 1% - 0% 33% 17% 17% 17% 0%
25 Plus 100 0% 2% 0% 0% 0% 3% 17% 18% 0% 2% - 3% 0% 100% 0% 0% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:39 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 21
Film:
Release Date:
Field Dates:
FOURTH KIND, THE / WB
January 22, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 2% 8% 42% 0% 2% 16% 13% 0% 1% - 1% 33% 21% 13% 8% 0%
PERSONS
13-17 100 0% 2% 50% 100% 0% 2% 16% 13% 0% 2% - 0% 0% 50% 0% 50% 0%
18-24 100 0% 2% 0% 50% 0% 2% 12% 12% 0% 1% - 1% 100% 0% 0% 0% 0%
25-34 100 0% 0% N/A N/A N/A 2% 17% 15% 0% 0% - 1% N/A N/A N/A N/A N/A
35-49 100 0% 2% 0% 0% 0% 3% 17% 10% 0% 2% - 1% 0% 50% 50% 0% 0%
Under 25 200 0% 2% 25% 75% 0% 2% 14% 13% 0% 2% - 1% 50% 25% 0% 25% 0%
25 Plus 200 0% 1% 0% 0% 0% 3% 17% 13% 0% 1% - 1% 0% 50% 50% 0% 0%
MALES
Males 200 0% 1% 0% 100% 0% 1% 16% 13% 0% 2% - 1% 100% 0% 0% 0% 0%
13-17 50 0% 0% N/A N/A N/A 0% 12% 12% 0% 2% - 0% N/A N/A N/A N/A N/A
18-24 50 0% 2% 0% 100% 0% 2% 14% 16% 0% 2% - 2% 100% 0% 0% 0% 0%
Under 25 100 0% 1% 0% 100% 0% 1% 13% 14% 0% 2% - 1% 100% 0% 0% 0% 0%
25 Plus 100 0% 0% N/A N/A N/A 1% 18% 11% 0% 1% - 0% N/A N/A N/A N/A N/A
FEMALES
Females 200 0% 3% 20% 40% 0% 4% 16% 13% 0% 1% - 1% 20% 40% 20% 20% 0%
13-17 50 0% 4% 50% 100% 0% 4% 20% 14% 0% 2% - 0% 0% 50% 0% 50% 0%
18-24 50 0% 2% 0% 0% 0% 2% 10% 8% 0% 0% - 0% 100% 0% 0% 0% 0%
Under 25 100 0% 3% 33% 67% 0% 3% 15% 11% 0% 1% - 0% 33% 33% 0% 33% 0%
25 Plus 100 0% 2% 0% 0% 0% 4% 16% 14% 0% 1% - 2% 0% 50% 50% 0% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:39 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 22
Film:
Release Date:
Field Dates:
HACHIKO: UNA STORIA D'AMORE (HAC... / Lucky
December 30, 2009
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 2% 26% 30% 59% 10% 12% 34% 12% 6% 15% 9% 1% 33% 50% 13% 16% 3%
PERSONS
13-17 100 1% 19% 37% 95% 0% 8% 40% 10% 4% 12% 7% 1% 53% 68% 11% 16% 5%
18-24 100 1% 30% 23% 50% 13% 13% 30% 17% 7% 15% 8% 1% 23% 37% 13% 17% 3%
25-34 100 5% 29% 21% 45% 17% 9% 29% 14% 4% 14% 9% 0% 31% 59% 17% 14% 0%
35-49 100 0% 27% 48% 59% 4% 17% 38% 8% 8% 20% 13% 2% 33% 44% 15% 15% 7%
Under 25 200 1% 25% 29% 67% 8% 11% 35% 14% 6% 14% 8% 1% 35% 49% 12% 16% 4%
25 Plus 200 3% 28% 34% 52% 11% 13% 34% 11% 6% 17% 11% 1% 32% 52% 16% 14% 4%
MALES
Males 200 2% 22% 28% 51% 14% 10% 26% 14% 5% 10% 8% 1% 33% 49% 7% 19% 0%
13-17 50 2% 16% 38% 88% 0% 6% 24% 12% 2% 4% 6% 2% 50% 63% 13% 25% 0%
18-24 50 0% 20% 10% 40% 30% 8% 22% 28% 6% 10% 6% 0% 20% 40% 0% 20% 0%
Under 25 100 1% 18% 22% 61% 17% 7% 23% 20% 4% 7% 6% 1% 33% 50% 6% 22% 0%
25 Plus 100 3% 25% 32% 44% 12% 12% 29% 9% 6% 12% 9% 0% 32% 48% 8% 16% 0%
FEMALES
Females 200 2% 31% 34% 65% 6% 14% 43% 10% 7% 21% 11% 2% 34% 52% 19% 13% 6%
13-17 50 0% 22% 36% 100% 0% 10% 56% 8% 6% 20% 8% 0% 55% 73% 9% 9% 9%
18-24 50 2% 40% 30% 55% 5% 18% 38% 6% 8% 20% 10% 2% 25% 35% 20% 15% 5%
Under 25 100 1% 31% 32% 71% 3% 14% 47% 7% 7% 20% 9% 1% 35% 48% 16% 13% 6%
25 Plus 100 2% 31% 35% 58% 10% 14% 38% 13% 6% 22% 13% 2% 32% 55% 23% 13% 6%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:39 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 23
Film:
Release Date:
Field Dates:
IO E MARILYN / Medu
December 18, 2009
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 37% 84% 15% 34% 14% 13% 33% 14% 8% 25% 11% 17% 36% 61% 26% 16% 7%
PERSONS
13-17 100 36% 85% 15% 42% 6% 13% 39% 8% 9% 27% 10% 20% 45% 64% 33% 24% 9%
18-24 100 42% 88% 9% 27% 14% 8% 26% 14% 5% 21% 11% 24% 32% 61% 22% 19% 8%
25-34 100 35% 84% 14% 27% 21% 12% 28% 19% 8% 25% 10% 14% 31% 56% 29% 15% 6%
35-49 100 34% 77% 21% 42% 16% 19% 39% 14% 11% 27% 14% 10% 36% 62% 19% 5% 4%
Under 25 200 39% 87% 12% 35% 10% 11% 33% 11% 7% 24% 11% 22% 38% 62% 27% 21% 9%
25 Plus 200 35% 81% 17% 34% 19% 16% 34% 17% 10% 26% 12% 12% 34% 59% 24% 11% 5%
MALES
Males 200 39% 84% 13% 34% 14% 11% 33% 14% 10% 25% 10% 19% 38% 56% 29% 17% 8%
13-17 50 42% 84% 12% 43% 2% 10% 38% 6% 12% 30% 6% 20% 48% 62% 38% 29% 10%
18-24 50 40% 82% 10% 22% 17% 8% 22% 18% 6% 24% 10% 28% 32% 59% 22% 15% 7%
Under 25 100 41% 83% 11% 33% 10% 9% 30% 12% 9% 27% 8% 24% 40% 60% 30% 22% 8%
25 Plus 100 37% 84% 14% 36% 18% 13% 35% 17% 10% 23% 12% 14% 36% 51% 27% 13% 7%
FEMALES
Females 200 35% 84% 17% 35% 14% 15% 34% 13% 7% 25% 13% 15% 34% 66% 23% 15% 6%
13-17 50 30% 86% 19% 42% 9% 16% 40% 10% 6% 24% 14% 20% 42% 65% 28% 19% 9%
18-24 50 44% 94% 9% 32% 11% 8% 30% 10% 4% 18% 12% 20% 32% 64% 21% 23% 9%
Under 25 100 37% 90% 13% 37% 10% 12% 35% 10% 5% 21% 13% 20% 37% 64% 24% 21% 9%
25 Plus 100 32% 77% 21% 32% 19% 18% 32% 16% 9% 29% 12% 10% 31% 68% 21% 8% 3%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:40 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 24
Film:
Release Date:
Field Dates:
IO, LORO E LARA / WB
January 5, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 1% 27% 21% 57% 5% 11% 34% 13% 3% 12% - 2% 27% 44% 20% 15% 5%
PERSONS
13-17 100 0% 23% 39% 74% 0% 13% 35% 9% 2% 11% - 1% 22% 43% 26% 13% 4%
18-24 100 1% 29% 14% 38% 3% 9% 30% 13% 3% 12% - 4% 31% 48% 14% 17% 7%
25-34 100 1% 32% 25% 66% 9% 14% 40% 12% 5% 18% - 1% 28% 31% 31% 22% 6%
35-49 100 1% 25% 8% 56% 8% 7% 31% 16% 1% 5% - 1% 24% 56% 8% 8% 4%
Under 25 200 1% 26% 25% 54% 2% 11% 33% 11% 3% 12% - 3% 27% 46% 19% 15% 6%
25 Plus 200 1% 28% 18% 61% 9% 11% 36% 14% 3% 12% - 1% 26% 42% 21% 16% 5%
MALES
Males 200 0% 25% 18% 52% 4% 10% 31% 13% 4% 12% - 2% 28% 42% 24% 10% 2%
13-17 50 0% 26% 38% 77% 0% 12% 32% 10% 4% 12% - 2% 31% 23% 31% 8% 0%
18-24 50 0% 24% 0% 25% 0% 6% 26% 14% 2% 12% - 4% 25% 67% 17% 0% 0%
Under 25 100 0% 25% 20% 52% 0% 9% 29% 12% 3% 12% - 3% 28% 44% 24% 4% 0%
25 Plus 100 0% 25% 16% 52% 8% 11% 33% 14% 4% 11% - 1% 28% 40% 24% 16% 4%
FEMALES
Females 200 2% 30% 24% 63% 7% 12% 37% 12% 2% 12% - 2% 25% 46% 17% 20% 8%
13-17 50 0% 20% 40% 70% 0% 14% 38% 8% 0% 10% - 0% 10% 70% 20% 20% 10%
18-24 50 2% 34% 24% 47% 6% 12% 34% 12% 4% 12% - 4% 35% 35% 12% 29% 12%
Under 25 100 1% 27% 30% 56% 4% 13% 36% 10% 2% 11% - 2% 26% 48% 15% 26% 11%
25 Plus 100 2% 32% 19% 69% 9% 10% 38% 14% 2% 12% - 1% 25% 44% 19% 16% 6%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:40 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 25
Film:
Release Date:
Field Dates:
MONDO DEI REPLICANTI, IL (SURROG... / Disney
January 8, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 15% 32% 65% 4% 10% 31% 13% 2% 10% - 1% 42% 30% 21% 33% 0%
PERSONS
13-17 100 0% 11% 36% 82% 0% 10% 34% 13% 1% 8% - 0% 45% 27% 45% 45% 0%
18-24 100 0% 15% 27% 53% 7% 7% 28% 11% 2% 12% - 3% 40% 27% 7% 40% 0%
25-34 100 0% 16% 25% 63% 6% 9% 28% 14% 3% 10% - 0% 50% 25% 25% 25% 0%
35-49 100 0% 16% 44% 69% 0% 15% 35% 12% 1% 11% - 2% 25% 31% 19% 31% 0%
Under 25 200 0% 13% 31% 65% 4% 9% 31% 12% 2% 10% - 2% 42% 27% 23% 42% 0%
25 Plus 200 0% 16% 34% 66% 3% 12% 32% 13% 2% 11% - 1% 38% 28% 22% 28% 0%
MALES
Males 200 0% 18% 34% 69% 3% 13% 38% 8% 3% 14% - 1% 34% 20% 29% 40% 0%
13-17 50 0% 14% 43% 86% 0% 12% 36% 10% 2% 8% - 0% 43% 14% 57% 57% 0%
18-24 50 0% 18% 22% 56% 0% 8% 38% 8% 4% 16% - 4% 22% 22% 11% 56% 0%
Under 25 100 0% 16% 31% 69% 0% 10% 37% 9% 3% 12% - 2% 31% 19% 31% 56% 0%
25 Plus 100 0% 19% 37% 68% 5% 15% 38% 6% 3% 15% - 0% 37% 21% 26% 26% 0%
FEMALES
Females 200 0% 12% 30% 61% 4% 8% 25% 18% 1% 7% - 2% 48% 39% 13% 26% 0%
13-17 50 0% 8% 25% 75% 0% 8% 32% 16% 0% 8% - 0% 50% 50% 25% 25% 0%
18-24 50 0% 12% 33% 50% 17% 6% 18% 14% 0% 8% - 2% 67% 33% 0% 17% 0%
Under 25 100 0% 10% 30% 60% 10% 7% 25% 15% 0% 8% - 1% 60% 40% 10% 20% 0%
25 Plus 100 0% 13% 31% 62% 0% 9% 25% 20% 1% 6% - 2% 38% 38% 15% 31% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:40 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 26
Film:
Release Date:
Field Dates:
NATALE A BEVERLY HILLS (CHRISTMAS... / FILU
December 18, 2009
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 46% 87% 9% 23% 33% 8% 22% 31% 7% 16% 9% 18% 36% 66% 23% 18% 8%
PERSONS
13-17 100 54% 92% 13% 34% 22% 12% 33% 20% 9% 25% 11% 25% 42% 61% 28% 23% 14%
18-24 100 50% 90% 7% 14% 38% 6% 13% 37% 7% 12% 8% 18% 34% 70% 21% 16% 7%
25-34 100 48% 82% 5% 21% 44% 4% 21% 39% 6% 12% 10% 10% 32% 63% 26% 24% 9%
35-49 100 30% 83% 10% 22% 29% 9% 21% 29% 7% 14% 6% 18% 36% 71% 16% 10% 4%
Under 25 200 52% 91% 10% 24% 30% 9% 23% 28% 8% 19% 10% 22% 38% 65% 25% 19% 10%
25 Plus 200 39% 83% 7% 21% 36% 7% 21% 34% 7% 13% 8% 14% 34% 67% 21% 17% 6%
MALES
Males 200 48% 84% 11% 24% 31% 10% 23% 28% 9% 20% 11% 18% 38% 63% 23% 20% 11%
13-17 50 64% 90% 16% 33% 24% 14% 32% 22% 6% 30% 10% 26% 42% 51% 27% 24% 16%
18-24 50 48% 84% 7% 19% 36% 6% 16% 34% 12% 18% 12% 22% 31% 74% 19% 17% 10%
Under 25 100 56% 87% 11% 26% 30% 10% 24% 28% 9% 24% 11% 24% 37% 62% 23% 21% 13%
25 Plus 100 40% 81% 10% 21% 32% 9% 22% 29% 8% 16% 10% 12% 40% 64% 23% 20% 9%
FEMALES
Females 200 43% 90% 7% 22% 35% 6% 21% 34% 6% 12% 7% 18% 34% 69% 22% 16% 6%
13-17 50 44% 94% 11% 34% 19% 10% 34% 18% 12% 20% 12% 24% 43% 70% 30% 21% 13%
18-24 50 52% 96% 6% 10% 40% 6% 10% 40% 2% 6% 4% 14% 36% 66% 23% 15% 4%
Under 25 100 48% 95% 8% 22% 29% 8% 22% 29% 7% 13% 8% 19% 39% 68% 27% 18% 9%
25 Plus 100 38% 84% 5% 21% 40% 4% 20% 39% 5% 10% 6% 16% 29% 70% 18% 14% 4%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:40 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 27
Film:
Release Date:
Field Dates:
NINE / 01DIS
January 22, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 10% 23% 62% 2% 8% 29% 12% 1% 5% - 1% 24% 26% 6% 24% 10%
PERSONS
13-17 100 0% 8% 25% 75% 0% 6% 28% 11% 1% 5% - 0% 25% 50% 13% 38% 13%
18-24 100 1% 11% 18% 64% 0% 9% 27% 17% 0% 4% - 0% 27% 27% 0% 27% 9%
25-34 100 0% 11% 18% 45% 0% 5% 28% 10% 1% 5% - 2% 9% 27% 9% 36% 9%
35-49 100 0% 10% 20% 50% 10% 10% 31% 11% 1% 6% - 0% 30% 0% 0% 0% 10%
Under 25 200 1% 10% 21% 68% 0% 8% 28% 14% 1% 5% - 0% 26% 37% 5% 32% 11%
25 Plus 200 0% 11% 19% 48% 5% 8% 30% 11% 1% 6% - 1% 19% 14% 5% 19% 10%
MALES
Males 200 0% 8% 33% 80% 0% 8% 28% 13% 1% 6% - 1% 27% 27% 7% 20% 7%
13-17 50 0% 6% 33% 67% 0% 4% 26% 12% 2% 8% - 0% 33% 0% 0% 67% 0%
18-24 50 0% 10% 20% 100% 0% 10% 30% 24% 0% 4% - 0% 20% 60% 0% 0% 0%
Under 25 100 0% 8% 25% 88% 0% 7% 28% 18% 1% 6% - 0% 25% 38% 0% 25% 0%
25 Plus 100 0% 7% 43% 71% 0% 9% 29% 7% 0% 6% - 1% 29% 14% 14% 14% 14%
FEMALES
Females 200 1% 13% 12% 44% 4% 7% 28% 12% 1% 4% - 1% 20% 24% 4% 28% 12%
13-17 50 0% 10% 20% 80% 0% 8% 30% 10% 0% 2% - 0% 20% 80% 20% 20% 20%
18-24 50 2% 12% 17% 33% 0% 8% 24% 10% 0% 4% - 0% 33% 0% 0% 50% 17%
Under 25 100 1% 11% 18% 55% 0% 8% 27% 10% 0% 3% - 0% 27% 36% 9% 36% 18%
25 Plus 100 0% 14% 7% 36% 7% 6% 30% 14% 2% 5% - 1% 14% 14% 0% 21% 7%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:41 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 28
Film:
Release Date:
Field Dates:
PIOVONO POLPETTE (CLOUDY WITH A... / SPRI
December 23, 2009
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 24% 67% 15% 48% 9% 12% 40% 10% 4% 20% 7% 6% 33% 46% 27% 21% 6%
PERSONS
13-17 100 29% 62% 21% 53% 10% 14% 42% 9% 6% 24% 7% 10% 37% 55% 32% 23% 8%
18-24 100 26% 73% 18% 44% 7% 15% 38% 8% 4% 19% 9% 6% 27% 42% 36% 23% 4%
25-34 100 23% 66% 12% 45% 14% 10% 37% 13% 5% 20% 7% 2% 30% 41% 23% 23% 8%
35-49 100 17% 67% 12% 51% 7% 10% 43% 8% 2% 17% 4% 7% 40% 48% 18% 15% 6%
Under 25 200 28% 68% 19% 48% 8% 14% 40% 9% 5% 22% 8% 8% 32% 48% 34% 23% 6%
25 Plus 200 20% 67% 12% 48% 11% 10% 40% 11% 4% 19% 6% 5% 35% 44% 20% 19% 7%
MALES
Males 200 21% 64% 11% 49% 10% 9% 40% 11% 4% 18% 6% 5% 30% 47% 29% 22% 5%
13-17 50 24% 56% 21% 61% 11% 12% 42% 12% 6% 20% 8% 2% 29% 57% 25% 29% 4%
18-24 50 20% 70% 6% 29% 14% 8% 30% 12% 2% 16% 6% 8% 23% 49% 34% 20% 3%
Under 25 100 22% 63% 13% 43% 13% 10% 36% 12% 4% 18% 7% 5% 25% 52% 30% 24% 3%
25 Plus 100 19% 64% 9% 55% 8% 8% 43% 9% 3% 18% 5% 4% 34% 42% 28% 20% 6%
FEMALES
Females 200 27% 71% 20% 48% 9% 16% 41% 9% 5% 22% 8% 8% 37% 45% 26% 20% 8%
13-17 50 34% 68% 21% 47% 9% 16% 42% 6% 6% 28% 6% 18% 44% 53% 38% 18% 12%
18-24 50 32% 76% 29% 58% 0% 22% 46% 4% 6% 22% 12% 4% 32% 37% 37% 26% 5%
Under 25 100 33% 72% 25% 53% 4% 19% 44% 5% 6% 25% 9% 11% 38% 44% 38% 22% 8%
25 Plus 100 21% 69% 14% 42% 13% 12% 37% 12% 4% 19% 6% 5% 36% 46% 13% 17% 7%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:41 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 29
Film:
Release Date:
Field Dates:
PRIMA COSA BELLA, LA / Medu
January 15, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 9% 24% 42% 8% 5% 20% 17% 1% 5% - 1% 35% 34% 16% 17% 7%
PERSONS
13-17 100 0% 6% 33% 67% 0% 5% 23% 13% 2% 8% - 2% 33% 17% 33% 33% 0%
18-24 100 0% 7% 14% 43% 14% 4% 23% 18% 0% 2% - 1% 43% 43% 29% 0% 14%
25-34 100 0% 13% 31% 38% 8% 6% 18% 17% 0% 4% - 0% 23% 31% 15% 31% 8%
35-49 100 0% 11% 18% 18% 9% 6% 14% 20% 1% 7% - 2% 45% 36% 0% 0% 0%
Under 25 200 0% 7% 23% 54% 8% 5% 23% 16% 1% 5% - 2% 38% 31% 31% 15% 8%
25 Plus 200 0% 12% 25% 29% 8% 6% 16% 19% 1% 6% - 1% 33% 33% 8% 17% 4%
MALES
Males 200 0% 9% 22% 39% 0% 4% 19% 18% 0% 5% - 1% 44% 50% 11% 17% 6%
13-17 50 0% 6% 33% 67% 0% 2% 14% 14% 0% 4% - 0% 67% 33% 0% 33% 0%
18-24 50 0% 4% 0% 50% 0% 2% 26% 22% 0% 2% - 0% 0% 100% 0% 0% 50%
Under 25 100 0% 5% 20% 60% 0% 2% 20% 18% 0% 3% - 0% 40% 60% 0% 20% 20%
25 Plus 100 0% 13% 23% 31% 0% 6% 18% 17% 0% 7% - 1% 46% 46% 15% 15% 0%
FEMALES
Females 200 0% 10% 26% 37% 16% 7% 20% 17% 2% 6% - 2% 26% 16% 21% 16% 5%
13-17 50 0% 6% 33% 67% 0% 8% 32% 12% 4% 12% - 4% 0% 0% 67% 33% 0%
18-24 50 0% 10% 20% 40% 20% 6% 20% 14% 0% 2% - 2% 60% 20% 40% 0% 0%
Under 25 100 0% 8% 25% 50% 13% 7% 26% 13% 2% 7% - 3% 38% 13% 50% 13% 0%
25 Plus 100 0% 11% 27% 27% 18% 6% 14% 20% 1% 4% - 1% 18% 18% 0% 18% 9%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:41 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 30
Film:
Release Date:
Field Dates:
PRINCIPESSA E IL RANOCCHIO, LA (P... / Disney
December 18, 2009
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 26% 70% 17% 40% 12% 13% 36% 13% 9% 21% 9% 9% 40% 51% 24% 21% 3%
PERSONS
13-17 100 23% 67% 19% 40% 13% 15% 37% 14% 8% 20% 6% 9% 43% 54% 24% 22% 4%
18-24 100 28% 76% 18% 41% 16% 15% 36% 17% 6% 25% 8% 10% 36% 51% 35% 20% 3%
25-34 100 29% 71% 14% 39% 10% 11% 35% 9% 8% 21% 6% 6% 39% 49% 15% 23% 1%
35-49 100 23% 65% 18% 46% 6% 12% 37% 10% 12% 19% 15% 11% 43% 51% 22% 17% 3%
Under 25 200 26% 72% 19% 41% 15% 15% 37% 16% 7% 23% 7% 10% 39% 52% 30% 21% 4%
25 Plus 200 26% 68% 16% 43% 8% 12% 36% 10% 10% 20% 11% 9% 41% 50% 18% 20% 2%
MALES
Males 200 26% 60% 11% 32% 13% 8% 27% 14% 6% 15% 8% 9% 41% 49% 25% 24% 4%
13-17 50 26% 58% 10% 34% 17% 6% 28% 16% 8% 20% 6% 6% 45% 48% 28% 31% 7%
18-24 50 26% 66% 9% 30% 18% 8% 28% 18% 6% 20% 10% 8% 33% 52% 27% 15% 3%
Under 25 100 26% 62% 10% 32% 18% 7% 28% 17% 7% 20% 8% 7% 39% 50% 27% 23% 5%
25 Plus 100 25% 58% 12% 31% 9% 8% 26% 10% 5% 10% 7% 10% 43% 48% 22% 26% 3%
FEMALES
Females 200 26% 80% 23% 49% 10% 19% 46% 12% 11% 28% 10% 10% 40% 53% 23% 18% 2%
13-17 50 20% 76% 26% 45% 11% 24% 46% 12% 8% 20% 6% 12% 42% 58% 21% 16% 3%
18-24 50 30% 86% 26% 49% 14% 22% 44% 16% 6% 30% 6% 12% 38% 50% 40% 24% 2%
Under 25 100 25% 81% 26% 47% 12% 23% 45% 14% 7% 25% 6% 12% 40% 54% 31% 20% 3%
25 Plus 100 27% 78% 19% 51% 8% 15% 46% 9% 15% 30% 14% 7% 40% 51% 15% 15% 1%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:41 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 31
Film:
Release Date:
Field Dates:
RICCIO, IL (L'ELEGANCE DU HERISSON) / EAGLP
January 5, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 12% 24% 62% 2% 8% 29% 13% 3% 11% - 2% 13% 35% 21% 18% 0%
PERSONS
13-17 100 0% 6% 0% 83% 0% 2% 24% 12% 2% 8% - 0% 50% 33% 17% 50% 0%
18-24 100 0% 17% 41% 59% 0% 15% 35% 13% 2% 9% - 2% 12% 41% 18% 12% 0%
25-34 100 0% 14% 14% 50% 14% 5% 27% 14% 4% 12% - 3% 14% 29% 36% 14% 0%
35-49 100 0% 12% 33% 83% 0% 9% 29% 12% 3% 13% - 2% 8% 50% 17% 25% 0%
Under 25 200 0% 12% 30% 65% 0% 9% 30% 13% 2% 9% - 1% 22% 39% 17% 22% 0%
25 Plus 200 0% 13% 23% 65% 8% 7% 28% 13% 4% 13% - 3% 12% 38% 27% 19% 0%
MALES
Males 200 0% 7% 14% 50% 0% 4% 24% 15% 2% 7% - 1% 0% 29% 21% 21% 0%
13-17 50 0% 4% 0% 100% 0% 2% 24% 16% 2% 8% - 0% 0% 0% 0% 100% 0%
18-24 50 0% 14% 14% 29% 0% 6% 28% 16% 0% 8% - 0% 0% 43% 29% 14% 0%
Under 25 100 0% 9% 11% 44% 0% 4% 26% 16% 1% 8% - 0% 0% 33% 22% 33% 0%
25 Plus 100 0% 5% 20% 60% 0% 4% 22% 14% 2% 6% - 1% 0% 20% 20% 0% 0%
FEMALES
Females 200 0% 18% 31% 71% 6% 12% 34% 11% 4% 14% - 3% 23% 43% 23% 20% 0%
13-17 50 0% 8% 0% 75% 0% 2% 24% 8% 2% 8% - 0% 75% 50% 25% 25% 0%
18-24 50 0% 20% 60% 80% 0% 24% 42% 10% 4% 10% - 4% 20% 40% 10% 10% 0%
Under 25 100 0% 14% 43% 79% 0% 13% 33% 9% 3% 9% - 2% 36% 43% 14% 14% 0%
25 Plus 100 0% 21% 24% 67% 10% 10% 34% 12% 5% 19% - 4% 14% 43% 29% 24% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:41 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 32
Film:
Release Date:
Field Dates:
SHERLOCK HOLMES / WB
December 25, 2009
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 35% 72% 35% 60% 4% 27% 53% 6% 19% 40% 26% 11% 40% 50% 21% 20% 4%
PERSONS
13-17 100 35% 63% 40% 67% 3% 25% 52% 6% 18% 34% 23% 9% 44% 54% 24% 24% 6%
18-24 100 31% 80% 31% 56% 4% 25% 51% 5% 23% 39% 27% 17% 38% 48% 24% 20% 3%
25-34 100 48% 79% 37% 59% 8% 32% 58% 7% 22% 47% 34% 8% 38% 51% 16% 24% 5%
35-49 100 27% 65% 31% 60% 2% 26% 51% 4% 14% 40% 21% 8% 43% 49% 20% 11% 3%
Under 25 200 33% 72% 35% 61% 3% 25% 52% 6% 21% 37% 25% 13% 41% 51% 24% 22% 4%
25 Plus 200 38% 72% 34% 60% 5% 29% 55% 6% 18% 44% 28% 8% 40% 50% 18% 18% 4%
MALES
Males 200 37% 74% 32% 62% 5% 27% 56% 7% 21% 46% 28% 11% 43% 51% 22% 18% 4%
13-17 50 36% 60% 30% 57% 7% 18% 40% 10% 16% 32% 20% 14% 37% 43% 30% 23% 3%
18-24 50 38% 86% 30% 60% 5% 26% 58% 4% 28% 44% 26% 18% 44% 42% 21% 19% 2%
Under 25 100 37% 73% 30% 59% 5% 22% 49% 7% 22% 38% 23% 16% 41% 42% 25% 21% 3%
25 Plus 100 37% 75% 35% 65% 4% 32% 63% 6% 19% 54% 33% 6% 44% 59% 19% 16% 5%
FEMALES
Females 200 34% 70% 37% 58% 4% 27% 50% 5% 18% 34% 25% 10% 38% 50% 20% 22% 4%
13-17 50 34% 66% 48% 76% 0% 32% 64% 2% 20% 36% 26% 4% 52% 64% 18% 24% 9%
18-24 50 24% 74% 32% 51% 3% 24% 44% 6% 18% 34% 28% 16% 31% 56% 28% 22% 3%
Under 25 100 29% 70% 40% 63% 1% 28% 54% 4% 19% 35% 27% 10% 41% 59% 23% 23% 6%
25 Plus 100 38% 69% 33% 54% 6% 26% 46% 5% 17% 33% 22% 10% 36% 41% 17% 20% 3%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:42 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 33
Film:
Release Date:
Field Dates:
SOUL KITCHEN / BIM
January 8, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 6% 23% 27% 7% 5% 15% 14% 1% 2% - 1% 23% 20% 4% 29% 6%
PERSONS
13-17 100 0% 2% 0% 0% 0% 4% 15% 12% 0% 2% - 0% 100% 0% 0% 50% 0%
18-24 100 0% 9% 22% 22% 0% 4% 13% 13% 1% 4% - 4% 22% 22% 11% 22% 11%
25-34 100 0% 5% 20% 40% 20% 2% 15% 18% 1% 1% - 0% 0% 40% 0% 40% 0%
35-49 100 1% 6% 33% 33% 17% 8% 18% 14% 1% 2% - 1% 17% 0% 0% 17% 0%
Under 25 200 0% 6% 18% 18% 0% 4% 14% 13% 1% 3% - 2% 36% 18% 9% 27% 9%
25 Plus 200 1% 6% 27% 36% 18% 5% 17% 16% 1% 2% - 1% 9% 18% 0% 27% 0%
MALES
Males 200 0% 4% 25% 25% 0% 3% 12% 15% 1% 3% - 1% 25% 25% 0% 38% 13%
13-17 50 0% 4% 0% 0% 0% 4% 10% 10% 0% 2% - 0% 100% 0% 0% 50% 0%
18-24 50 0% 4% 0% 0% 0% 0% 10% 18% 0% 4% - 4% 0% 50% 0% 0% 50%
Under 25 100 0% 4% 0% 0% 0% 2% 10% 14% 0% 3% - 2% 50% 25% 0% 25% 25%
25 Plus 100 0% 4% 50% 50% 0% 4% 14% 16% 1% 2% - 0% 0% 25% 0% 50% 0%
FEMALES
Females 200 1% 7% 21% 29% 14% 6% 19% 14% 1% 2% - 2% 21% 14% 7% 21% 0%
13-17 50 0% 0% N/A N/A N/A 4% 20% 14% 0% 2% - 0% N/A N/A N/A N/A N/A
18-24 50 0% 14% 29% 29% 0% 8% 16% 8% 2% 4% - 4% 29% 14% 14% 29% 0%
Under 25 100 0% 7% 29% 29% 0% 6% 18% 11% 1% 3% - 2% 29% 14% 14% 29% 0%
25 Plus 100 1% 7% 14% 29% 29% 6% 19% 16% 1% 1% - 1% 14% 14% 0% 14% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:42 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 34
Film:
Release Date:
Field Dates:
TENDERNESS / SPRI
January 29, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 4% 25% 60% 0% 5% 23% 15% 1% 3% - 0% 15% 15% 15% 26% 0%
PERSONS
13-17 100 0% 5% 20% 40% 0% 3% 21% 16% 1% 3% - 0% 20% 40% 20% 20% 0%
18-24 100 0% 5% 60% 80% 0% 5% 23% 13% 0% 3% - 0% 20% 0% 0% 40% 0%
25-34 100 0% 3% 0% 0% 0% 3% 22% 15% 1% 4% - 1% 0% 33% 0% 33% 0%
35-49 100 0% 4% 25% 100% 0% 8% 24% 14% 1% 1% - 0% 25% 0% 25% 0% 0%
Under 25 200 0% 5% 40% 60% 0% 4% 22% 14% 1% 3% - 0% 20% 20% 10% 30% 0%
25 Plus 200 0% 4% 14% 57% 0% 6% 23% 14% 1% 3% - 1% 14% 14% 14% 14% 0%
MALES
Males 200 0% 3% 17% 67% 0% 4% 23% 16% 2% 5% - 0% 17% 17% 17% 33% 0%
13-17 50 0% 4% 0% 50% 0% 0% 16% 18% 2% 4% - 0% 0% 0% 50% 50% 0%
18-24 50 0% 2% 100% 100% 0% 6% 30% 18% 0% 6% - 0% 0% 0% 0% 100% 0%
Under 25 100 0% 3% 33% 67% 0% 3% 23% 18% 1% 5% - 0% 0% 0% 33% 67% 0%
25 Plus 100 0% 3% 0% 67% 0% 5% 23% 14% 2% 4% - 0% 33% 33% 0% 0% 0%
FEMALES
Females 200 0% 6% 36% 55% 0% 6% 22% 13% 0% 1% - 1% 18% 18% 9% 18% 0%
13-17 50 0% 6% 33% 33% 0% 6% 26% 14% 0% 2% - 0% 33% 67% 0% 0% 0%
18-24 50 0% 8% 50% 75% 0% 4% 16% 8% 0% 0% - 0% 25% 0% 0% 25% 0%
Under 25 100 0% 7% 43% 57% 0% 5% 21% 11% 0% 1% - 0% 29% 29% 0% 14% 0%
25 Plus 100 0% 4% 25% 50% 0% 6% 23% 15% 0% 1% - 1% 0% 0% 25% 25% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:42 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 35
Film:
Release Date:
Field Dates:
TRA LE NUVOLE (UP IN THE AIR) / UIP
January 22, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 17% 10% 44% 4% 6% 24% 11% 1% 4% - 3% 29% 41% 21% 15% 5%
PERSONS
13-17 100 0% 20% 15% 40% 5% 4% 24% 11% 1% 4% - 6% 20% 40% 25% 25% 0%
18-24 100 0% 15% 7% 47% 0% 6% 23% 13% 1% 3% - 1% 40% 33% 0% 20% 13%
25-34 100 0% 13% 15% 54% 8% 3% 20% 12% 2% 5% - 2% 23% 38% 54% 23% 8%
35-49 100 0% 19% 11% 37% 0% 10% 29% 8% 0% 4% - 2% 37% 58% 5% 0% 0%
Under 25 200 0% 18% 11% 43% 3% 5% 24% 12% 1% 4% - 4% 29% 37% 14% 23% 6%
25 Plus 200 0% 16% 13% 44% 3% 7% 25% 10% 1% 5% - 2% 31% 50% 25% 9% 3%
MALES
Males 200 0% 13% 4% 52% 8% 4% 22% 13% 1% 5% - 1% 24% 40% 28% 12% 4%
13-17 50 0% 14% 0% 29% 14% 0% 14% 12% 0% 4% - 2% 29% 29% 29% 14% 0%
18-24 50 0% 8% 0% 50% 0% 8% 26% 16% 2% 4% - 0% 25% 0% 0% 25% 25%
Under 25 100 0% 11% 0% 36% 9% 4% 20% 14% 1% 4% - 1% 27% 18% 18% 18% 9%
25 Plus 100 0% 14% 7% 64% 7% 3% 24% 11% 1% 5% - 0% 21% 57% 36% 7% 0%
FEMALES
Females 200 0% 21% 17% 38% 0% 8% 26% 10% 1% 4% - 5% 33% 45% 14% 19% 5%
13-17 50 0% 26% 23% 46% 0% 8% 34% 10% 2% 4% - 10% 15% 46% 23% 31% 0%
18-24 50 0% 22% 9% 45% 0% 4% 20% 10% 0% 2% - 2% 45% 45% 0% 18% 9%
Under 25 100 0% 24% 17% 46% 0% 6% 27% 10% 1% 3% - 6% 29% 46% 13% 25% 4%
25 Plus 100 0% 18% 17% 28% 0% 10% 25% 9% 1% 4% - 4% 39% 44% 17% 11% 6%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
Segment Report
December 28, 2009 09:17:42 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 36
Film:
Release Date:
Field Dates:
[REC] 2 / SPRI
January 5, 2010
December 25 - December 27, 2009
AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE
Unaided
Total
Aware
Total
Definite Probably
and
Definite
Not
Definitely
Definite Probably
and
Definite
Not
Definitely
Choice
First
All
Among
Top 3
Released
Open And
1st Choice
Film
Seen
Have
Preview TV Poster Internet Radio
(weighted)
OVERALL
400 0% 10% 10% 46% 17% 5% 24% 15% 1% 6% - 0% 22% 12% 13% 32% 5%
PERSONS
13-17 100 0% 7% 14% 57% 14% 2% 23% 11% 1% 5% - 1% 29% 14% 0% 29% 0%
18-24 100 1% 14% 21% 64% 7% 9% 25% 16% 2% 8% - 0% 36% 14% 21% 21% 14%
25-34 100 0% 12% 0% 33% 17% 3% 26% 18% 1% 3% - 0% 8% 8% 17% 42% 0%
35-49 100 0% 8% 0% 25% 38% 6% 21% 16% 1% 6% - 0% 13% 13% 0% 38% 0%
Under 25 200 1% 11% 19% 62% 10% 6% 24% 14% 2% 7% - 1% 33% 14% 14% 24% 10%
25 Plus 200 0% 10% 0% 30% 25% 5% 24% 17% 1% 5% - 0% 10% 10% 10% 40% 0%
MALES
Males 200 0% 11% 9% 50% 14% 5% 27% 13% 1% 6% - 1% 23% 14% 14% 32% 5%
13-17 50 0% 12% 17% 50% 17% 4% 20% 8% 0% 4% - 2% 17% 17% 0% 33% 0%
18-24 50 0% 12% 17% 67% 0% 8% 30% 16% 0% 6% - 0% 50% 17% 17% 17% 17%
Under 25 100 0% 12% 17% 58% 8% 6% 25% 12% 0% 5% - 1% 33% 17% 8% 25% 8%
25 Plus 100 0% 10% 0% 40% 20% 3% 28% 13% 2% 6% - 0% 10% 10% 20% 40% 0%
FEMALES
Females 200 1% 10% 11% 42% 21% 6% 21% 18% 2% 6% - 0% 21% 11% 11% 32% 5%
13-17 50 0% 2% 0% 100% 0% 0% 26% 14% 2% 6% - 0% 100% 0% 0% 0% 0%
18-24 50 2% 16% 25% 63% 13% 10% 20% 16% 4% 10% - 0% 25% 13% 25% 25% 13%
Under 25 100 1% 9% 22% 67% 11% 5% 23% 15% 3% 8% - 0% 33% 11% 22% 22% 11%
25 Plus 100 0% 10% 0% 20% 30% 6% 19% 21% 0% 3% - 0% 10% 10% 0% 40% 0%
* DENOTES SMALL SAMPLE SIZE
CONFIDENTIAL
History Report
December 28, 2009 09:19:55 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 37
Film Tracking Study ItalyHistory Field Dates: December 25 - December 27, 2009
Int'l Territory: Italy
Film:
Release Date:
Field Dates:
ALVIN SUPERSTAR 2 (ALVIN AND THE CHIPMUNKS: THE SQUEAKQUEL) / Fox
January 29, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 25 - December 27, 2009 24% 23% 26% 29% 19% 26% 32% 20% 18% 24% 21% 24% 24% 34% 17% 28% 40% 2% 31% 30% 23% 15% 1%
DEFINITE INTEREST - AWARE
December 25 - December 27, 2009 18% 9% 29% 22% 16% 23% 22% 5% 28% 4% 14% 0% 8% 35% 18% 43% 30% 0% 32% 32% 32% 11% 0%
FIRST CHOICE - ALL
December 25 - December 27, 2009 2% 2% 1% 2% 2% 0% 3% 1% 2% 1% 3% 0% 2% 2% 0% 0% 4% 0% 60% 20% 20% 0% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:19:55 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 38
Film:
Release Date:
Field Dates:
AMELIA / Fox
December 23, 2009
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
November 20 - November 22, 2009 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 100% 0%
November 27 - November 29, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 4 - December 6, 2009 1% 1% 0% 1% 1% 1% 0% 1% 0% 1% 1% 2% 0% 0% 0% 0% 0% 0% 50% 50% 0% 0% 0%
December 11 - December 13, 2009 1% 0% 2% 1% 1% 2% 0% 1% 0% 0% 0% 0% 0% 2% 1% 4% 0% 0% 33% 33% 67% 33% 0%
December 18 - December 20, 2009 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 3% 2% 0% 3% 1% 2% 4% 13% 38% 38% 0% 38% 0%
December 25 - December 27, 2009 7% 7% 8% 7% 8% 8% 5% 9% 6% 8% 5% 10% 6% 5% 10% 6% 4% 11% 21% 32% 21% 29% 4%
TOTAL AWARE
November 20 - November 22, 2009 4% 4% 5% 5% 3% 5% 5% 5% 1% 5% 2% 6% 4% 5% 4% 4% 6% 6% 19% 19% 13% 25% 10%
November 27 - November 29, 2009 11% 13% 9% 10% 12% 11% 9% 11% 12% 11% 14% 16% 6% 9% 9% 6% 12% 9% 21% 28% 21% 26% 7%
December 4 - December 6, 2009 10% 11% 9% 9% 11% 11% 7% 10% 11% 12% 9% 18% 6% 6% 12% 4% 8% 5% 31% 36% 18% 26% 0%
December 11 - December 13, 2009 15% 14% 16% 14% 16% 13% 14% 13% 19% 9% 18% 8% 10% 18% 14% 18% 18% 10% 20% 44% 20% 32% 3%
December 18 - December 20, 2009 21% 15% 27% 18% 24% 18% 17% 26% 22% 10% 20% 12% 8% 25% 28% 24% 26% 5% 22% 42% 14% 27% 4%
December 25 - December 27, 2009 35% 31% 40% 30% 41% 30% 30% 38% 43% 25% 37% 24% 26% 35% 44% 36% 34% 6% 26% 40% 20% 19% 3%
DEFINITE INTEREST - AWARE
November 20 - November 22, 2009 18% 29% 0% 10% 17% 0% 20% 20% 0% 20% 50% 0% 50% 0% 0% 0% 0% 0% 50% 0% 50% 0% 0%
November 27 - November 29, 2009 15% 12% 18% 16% 13% 10% 22% 9% 17% 9% 14% 13% 0% 25% 11% 0% 33% 0% 17% 33% 0% 17% 17%
December 4 - December 6, 2009 23% 30% 17% 24% 24% 30% 14% 30% 18% 27% 33% 38% 0% 17% 17% 0% 25% 0% 67% 22% 22% 22% 0%
December 11 - December 13, 2009 26% 30% 28% 11% 44% 8% 14% 31% 53% 0% 44% 0% 0% 17% 43% 11% 22% 0% 24% 29% 24% 47% 0%
December 18 - December 20, 2009 7% 3% 11% 11% 6% 11% 12% 8% 5% 0% 5% 0% 0% 16% 7% 17% 15% 0% 29% 43% 14% 29% 14%
December 25 - December 27, 2009 11% 11% 11% 13% 10% 13% 13% 5% 14% 8% 14% 8% 8% 17% 7% 17% 18% 0% 50% 38% 19% 25% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:19:55 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 39
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
November 20 - November 22, 2009 1% 1% 2% 1% 2% 1% 0% 3% 1% 0% 1% 0% 0% 1% 3% 2% 0% 0% 20% 0% 0% 0% 0%
November 27 - November 29, 2009 1% 1% 2% 1% 2% 2% 0% 2% 1% 1% 1% 2% 0% 1% 2% 2% 0% 0% 0% 0% 0% 0% 0%
December 4 - December 6, 2009 2% 1% 2% 3% 1% 2% 3% 1% 0% 1% 1% 0% 2% 4% 0% 4% 4% 0% 0% 0% 0% 0% 0%
December 11 - December 13, 2009 1% 2% 1% 1% 2% 0% 1% 3% 1% 1% 2% 0% 2% 0% 2% 0% 0% 0% 20% 0% 20% 0% 0%
December 18 - December 20, 2009 2% 2% 2% 1% 3% 1% 1% 1% 4% 1% 3% 0% 2% 1% 2% 2% 0% 29% 14% 14% 14% 0% 0%
December 25 - December 27, 2009 1% 1% 2% 1% 2% 2% 0% 1% 2% 1% 1% 2% 0% 1% 2% 2% 0% 20% 20% 60% 60% 8% 0%
Film:
Release Date:
Field Dates:
AMELIA / Fox
December 23, 2009
December 25 - December 27, 2009
CONFIDENTIAL
History Report
December 28, 2009 09:19:55 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 40
Film:
Release Date:
Field Dates:
AVATAR / Fox
January 15, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 11 - December 13, 2009 5% 5% 5% 6% 4% 6% 6% 5% 2% 6% 4% 4% 8% 6% 3% 8% 4% 11% 37% 37% 21% 47% 21%
December 18 - December 20, 2009 5% 4% 6% 4% 6% 5% 3% 9% 2% 2% 5% 4% 0% 6% 6% 6% 6% 5% 42% 32% 11% 37% 11%
December 25 - December 27, 2009 8% 8% 7% 6% 9% 7% 5% 11% 7% 6% 10% 6% 6% 6% 8% 8% 4% 17% 37% 53% 20% 33% 0%
TOTAL AWARE
December 11 - December 13, 2009 47% 50% 44% 42% 51% 48% 36% 48% 54% 39% 60% 44% 34% 45% 42% 52% 38% 5% 32% 36% 16% 38% 6%
December 18 - December 20, 2009 51% 49% 53% 51% 51% 49% 53% 58% 43% 48% 50% 42% 54% 54% 51% 56% 52% 4% 32% 46% 16% 37% 5%
December 25 - December 27, 2009 50% 53% 48% 50% 51% 45% 55% 51% 50% 48% 58% 44% 52% 52% 43% 46% 58% 6% 33% 44% 19% 32% 5%
DEFINITE INTEREST - AWARE
December 11 - December 13, 2009 37% 36% 38% 37% 37% 33% 42% 33% 41% 31% 40% 27% 35% 42% 33% 38% 47% 0% 38% 36% 25% 48% 9%
December 18 - December 20, 2009 33% 38% 29% 36% 30% 24% 47% 28% 33% 42% 34% 24% 56% 31% 25% 25% 38% 0% 39% 51% 18% 37% 6%
December 25 - December 27, 2009 35% 43% 27% 31% 41% 36% 27% 29% 52% 35% 50% 36% 35% 27% 28% 35% 21% 0% 36% 44% 15% 39% 10%
FIRST CHOICE - ALL
December 11 - December 13, 2009 11% 14% 7% 8% 14% 8% 8% 15% 12% 10% 19% 6% 14% 6% 8% 10% 2% 7% 38% 26% 17% 21% 7%
December 18 - December 20, 2009 12% 16% 8% 13% 11% 11% 15% 12% 10% 18% 14% 14% 22% 8% 8% 8% 8% 4% 29% 54% 15% 17% 13%
December 25 - December 27, 2009 11% 16% 6% 7% 16% 7% 6% 13% 18% 8% 24% 10% 6% 5% 7% 4% 6% 11% 43% 45% 14% 17% 5%
CONFIDENTIAL
History Report
December 28, 2009 09:19:56 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 41
Film:
Release Date:
Field Dates:
BACIAMI ANCORA / Medu
January 29, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 25 - December 27, 2009 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 25 - December 27, 2009 16% 14% 17% 14% 17% 14% 15% 16% 18% 13% 16% 12% 14% 16% 18% 16% 16% 6% 17% 38% 14% 24% 3%
DEFINITE INTEREST - AWARE
December 25 - December 27, 2009 17% 14% 21% 21% 15% 21% 20% 13% 17% 8% 19% 17% 0% 31% 11% 25% 38% 0% 27% 18% 18% 18% 9%
FIRST CHOICE - ALL
December 25 - December 27, 2009 2% 1% 3% 2% 1% 3% 1% 1% 1% 1% 0% 2% 0% 3% 2% 4% 2% 0% 0% 17% 17% 6% 17%
CONFIDENTIAL
History Report
December 28, 2009 09:19:56 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 42
Film:
Release Date:
Field Dates:
BANGKOK DANGEROUS / EAGLP
January 29, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 25 - December 27, 2009 4% 4% 4% 4% 4% 2% 5% 1% 7% 3% 4% 2% 4% 4% 4% 2% 6% 13% 47% 27% 0% 40% 0%
DEFINITE INTEREST - AWARE
December 25 - December 27, 2009 13% 14% 13% 0% 25% 0% 0% 0% 29% 0% 25% 0% 0% 0% 25% 0% 0% 0% 50% 0% 0% 50% 0%
FIRST CHOICE - ALL
December 25 - December 27, 2009 1% 1% 1% 2% 1% 1% 2% 0% 1% 2% 0% 2% 2% 1% 1% 0% 2% 25% 25% 0% 0% 0% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:19:56 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 43
Film:
Release Date:
Field Dates:
BROTHERS / 01DIS
December 23, 2009
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
November 20 - November 22, 2009 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%
November 27 - November 29, 2009 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0%
December 4 - December 6, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 11 - December 13, 2009 1% 2% 1% 1% 1% 1% 1% 1% 1% 1% 2% 0% 2% 1% 0% 2% 0% 0% 25% 0% 75% 0% 0%
December 18 - December 20, 2009 3% 3% 2% 4% 2% 3% 4% 3% 0% 3% 3% 2% 4% 4% 0% 4% 4% 0% 30% 20% 20% 30% 0%
December 25 - December 27, 2009 10% 6% 14% 7% 13% 7% 7% 14% 11% 5% 7% 6% 4% 9% 18% 8% 10% 5% 28% 36% 18% 26% 5%
TOTAL AWARE
November 20 - November 22, 2009 7% 9% 6% 7% 8% 10% 4% 12% 3% 8% 10% 12% 4% 6% 5% 8% 4% 3% 31% 17% 3% 48% 7%
November 27 - November 29, 2009 10% 13% 8% 14% 7% 14% 13% 8% 6% 17% 9% 16% 18% 10% 5% 12% 8% 12% 17% 41% 20% 29% 8%
December 4 - December 6, 2009 10% 11% 10% 12% 9% 8% 15% 8% 10% 12% 10% 8% 16% 11% 8% 8% 14% 7% 34% 27% 15% 39% 2%
December 11 - December 13, 2009 15% 17% 14% 16% 14% 16% 15% 12% 17% 16% 17% 12% 20% 15% 12% 20% 10% 8% 32% 30% 28% 25% 2%
December 18 - December 20, 2009 20% 17% 24% 20% 21% 17% 22% 23% 18% 16% 17% 14% 18% 23% 24% 20% 26% 3% 29% 40% 13% 28% 3%
December 25 - December 27, 2009 36% 34% 38% 36% 35% 33% 39% 43% 27% 35% 32% 34% 36% 37% 38% 32% 42% 4% 27% 33% 23% 20% 6%
DEFINITE INTEREST - AWARE
November 20 - November 22, 2009 13% 17% 9% 21% 7% 30% 0% 8% 0% 25% 10% 33% 0% 17% 0% 25% 0% 0% 75% 0% 0% 50% 0%
November 27 - November 29, 2009 17% 12% 21% 15% 14% 15% 15% 13% 17% 18% 0% 13% 22% 11% 40% 20% 0% 0% 17% 67% 0% 33% 0%
December 4 - December 6, 2009 23% 19% 26% 18% 28% 14% 20% 38% 20% 18% 20% 33% 13% 18% 38% 0% 29% 0% 56% 33% 22% 56% 11%
December 11 - December 13, 2009 18% 18% 19% 23% 14% 38% 7% 8% 18% 19% 18% 33% 10% 27% 8% 40% 0% 0% 55% 9% 18% 36% 0%
December 18 - December 20, 2009 24% 21% 28% 26% 24% 12% 36% 26% 22% 19% 24% 0% 33% 30% 25% 20% 38% 0% 35% 50% 10% 20% 5%
December 25 - December 27, 2009 21% 18% 24% 18% 24% 18% 18% 21% 30% 9% 28% 6% 11% 27% 21% 31% 24% 0% 30% 33% 27% 17% 7%
CONFIDENTIAL
History Report
December 28, 2009 09:19:56 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 44
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
November 20 - November 22, 2009 1% 2% 1% 2% 1% 1% 3% 0% 1% 2% 1% 2% 2% 2% 0% 0% 4% 0% 0% 0% 0% 0% 0%
November 27 - November 29, 2009 1% 2% 1% 1% 2% 2% 0% 1% 2% 1% 2% 2% 0% 1% 1% 2% 0% 0% 0% 20% 0% 10% 0%
December 4 - December 6, 2009 1% 1% 1% 1% 2% 1% 0% 2% 1% 0% 2% 0% 0% 1% 1% 2% 0% 0% 0% 0% 0% 13% 0%
December 11 - December 13, 2009 3% 3% 4% 4% 3% 2% 5% 2% 3% 2% 3% 2% 2% 5% 2% 2% 8% 8% 27% 0% 27% 4% 0%
December 18 - December 20, 2009 2% 1% 2% 2% 1% 1% 3% 0% 2% 1% 1% 0% 2% 3% 1% 2% 4% 0% 67% 33% 17% 5% 0%
December 25 - December 27, 2009 3% 3% 4% 4% 3% 5% 3% 2% 3% 4% 1% 4% 4% 4% 4% 6% 2% 0% 38% 23% 8% 6% 8%
Film:
Release Date:
Field Dates:
BROTHERS / 01DIS
December 23, 2009
December 25 - December 27, 2009
CONFIDENTIAL
History Report
December 28, 2009 09:19:56 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 45
Film:
Release Date:
Field Dates:
CHRISTMAS CAROL, A / Disney
December 3, 2009
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
October 30 - November 1, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
November 6 - November 8, 2009 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%
November 13 - November 15, 2009 2% 2% 2% 1% 3% 1% 1% 3% 2% 1% 2% 0% 2% 1% 3% 2% 0% 0% 43% 29% 14% 14% 0%
November 20 - November 22, 2009 3% 3% 3% 3% 3% 2% 4% 4% 2% 3% 3% 2% 4% 3% 3% 2% 4% 0% 50% 25% 33% 8% 0%
November 27 - November 29, 2009 6% 7% 5% 8% 4% 4% 11% 4% 3% 10% 3% 8% 12% 5% 4% 0% 10% 9% 77% 23% 36% 45% 5%
December 4 - December 6, 2009 26% 24% 28% 30% 23% 21% 38% 26% 19% 30% 17% 22% 38% 29% 28% 20% 38% 13% 45% 40% 26% 30% 9%
December 11 - December 13, 2009 33% 31% 35% 37% 29% 36% 38% 24% 34% 36% 26% 40% 32% 38% 32% 32% 44% 26% 39% 48% 36% 30% 8%
December 18 - December 20, 2009 33% 29% 37% 38% 28% 34% 43% 34% 23% 31% 27% 22% 41% 45% 29% 46% 45% 30% 35% 50% 30% 29% 4%
December 25 - December 27, 2009 24% 23% 25% 27% 21% 17% 36% 25% 17% 23% 22% 14% 32% 30% 20% 20% 40% 27% 52% 48% 38% 32% 6%
TOTAL AWARE
October 30 - November 1, 2009 22% 19% 24% 21% 22% 18% 24% 31% 13% 21% 17% 14% 28% 21% 27% 22% 20% 2% 40% 34% 20% 34% 6%
November 6 - November 8, 2009 27% 23% 31% 32% 22% 30% 33% 26% 18% 26% 20% 26% 26% 37% 24% 34% 40% 6% 35% 30% 26% 24% 4%
November 13 - November 15, 2009 30% 31% 30% 36% 24% 30% 42% 27% 21% 37% 24% 26% 48% 35% 24% 34% 36% 3% 30% 45% 18% 26% 1%
November 20 - November 22, 2009 36% 35% 38% 40% 33% 36% 44% 35% 30% 36% 33% 30% 42% 44% 32% 42% 46% 5% 39% 37% 26% 25% 4%
November 27 - November 29, 2009 41% 41% 42% 48% 35% 44% 52% 43% 26% 48% 34% 44% 52% 48% 35% 44% 52% 4% 36% 43% 26% 28% 12%
December 4 - December 6, 2009 62% 56% 68% 68% 56% 67% 68% 60% 52% 65% 47% 64% 66% 70% 65% 70% 70% 11% 40% 40% 24% 29% 7%
December 11 - December 13, 2009 69% 61% 77% 73% 65% 79% 67% 59% 70% 63% 58% 68% 58% 83% 71% 90% 76% 19% 37% 47% 28% 26% 7%
December 18 - December 20, 2009 69% 67% 72% 72% 67% 70% 73% 75% 58% 67% 66% 66% 68% 76% 67% 74% 78% 23% 32% 50% 25% 26% 4%
December 25 - December 27, 2009 69% 66% 73% 73% 66% 63% 82% 71% 61% 68% 63% 56% 80% 77% 69% 70% 84% 17% 41% 45% 29% 21% 7%
CONFIDENTIAL
History Report
December 28, 2009 09:19:57 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 46
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
DEFINITE INTEREST - AWARE
October 30 - November 1, 2009 35% 29% 42% 40% 32% 50% 33% 39% 15% 33% 24% 29% 36% 48% 37% 64% 30% 0% 52% 26% 16% 32% 10%
November 6 - November 8, 2009 35% 36% 33% 32% 36% 28% 36% 35% 39% 40% 30% 33% 46% 27% 42% 24% 30% 0% 39% 31% 25% 36% 3%
November 13 - November 15, 2009 37% 34% 39% 35% 40% 30% 38% 37% 43% 32% 38% 23% 38% 37% 42% 35% 39% 0% 39% 41% 23% 27% 5%
November 20 - November 22, 2009 32% 38% 28% 35% 29% 25% 43% 26% 33% 42% 33% 33% 48% 30% 25% 19% 39% 0% 47% 30% 28% 30% 2%
November 27 - November 29, 2009 37% 39% 35% 40% 33% 44% 37% 21% 54% 44% 32% 55% 35% 36% 34% 33% 38% 0% 51% 33% 34% 38% 11%
December 4 - December 6, 2009 30% 29% 30% 30% 29% 38% 22% 28% 31% 27% 32% 32% 21% 33% 28% 43% 23% 0% 59% 42% 25% 34% 8%
December 11 - December 13, 2009 29% 31% 27% 32% 25% 35% 28% 22% 27% 38% 24% 47% 28% 28% 25% 27% 29% 0% 42% 56% 29% 38% 11%
December 18 - December 20, 2009 18% 21% 15% 18% 17% 20% 16% 17% 17% 19% 23% 21% 18% 17% 12% 19% 15% 0% 35% 49% 24% 37% 2%
December 25 - December 27, 2009 20% 15% 25% 23% 18% 29% 18% 11% 26% 12% 19% 18% 8% 32% 17% 37% 29% 0% 56% 54% 32% 26% 5%
FIRST CHOICE - ALL
October 30 - November 1, 2009 5% 4% 6% 4% 7% 5% 2% 5% 8% 4% 4% 4% 4% 3% 9% 6% 0% 5% 30% 15% 10% 12% 10%
November 6 - November 8, 2009 6% 5% 6% 5% 6% 5% 5% 7% 5% 5% 5% 4% 6% 5% 7% 6% 4% 5% 23% 32% 9% 8% 0%
November 13 - November 15, 2009 6% 7% 6% 8% 5% 5% 11% 2% 7% 9% 5% 4% 14% 7% 4% 6% 8% 4% 16% 36% 16% 13% 0%
November 20 - November 22, 2009 8% 9% 6% 9% 7% 6% 11% 8% 5% 9% 9% 8% 10% 8% 4% 4% 12% 7% 43% 27% 23% 14% 3%
November 27 - November 29, 2009 8% 11% 5% 8% 7% 7% 9% 5% 9% 14% 7% 14% 14% 2% 7% 0% 4% 3% 41% 28% 24% 21% 14%
December 4 - December 6, 2009 13% 14% 13% 14% 13% 14% 13% 13% 13% 14% 13% 14% 14% 13% 13% 14% 12% 8% 31% 42% 25% 22% 4%
December 11 - December 13, 2009 15% 14% 17% 21% 10% 24% 17% 8% 12% 17% 11% 20% 14% 24% 9% 28% 20% 10% 33% 53% 30% 20% 12%
December 18 - December 20, 2009 9% 8% 10% 10% 8% 12% 8% 10% 6% 7% 9% 10% 4% 13% 7% 14% 12% 22% 42% 56% 19% 11% 0%
December 25 - December 27, 2009 9% 6% 13% 10% 9% 8% 12% 9% 8% 8% 4% 6% 10% 12% 13% 10% 14% 14% 53% 42% 36% 10% 3%
Film:
Release Date:
Field Dates:
CHRISTMAS CAROL, A / Disney
December 3, 2009
December 25 - December 27, 2009
CONFIDENTIAL
History Report
December 28, 2009 09:19:57 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 47
Film:
Release Date:
Field Dates:
CONCERTO, IL (CONCERT, LE) / BIM
January 29, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 25 - December 27, 2009 3% 2% 4% 4% 3% 0% 7% 2% 3% 1% 3% 0% 2% 6% 2% 0% 12% 8% 25% 42% 17% 8% 0%
DEFINITE INTEREST - AWARE
December 25 - December 27, 2009 8% 0% 25% 29% 0% N/A 29% 0% 0% 0% 0% N/A 0% 33% 0% N/A 33% 0% 100% 50% 0% 0% 0%
FIRST CHOICE - ALL
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:19:57 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 48
Film:
Release Date:
Field Dates:
FOURTH KIND, THE / WB
January 22, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 18 - December 20, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 18 - December 20, 2009 2% 3% 2% 2% 3% 2% 2% 3% 2% 3% 3% 2% 4% 1% 2% 2% 0% 11% 11% 33% 11% 56% 0%
December 25 - December 27, 2009 2% 1% 3% 2% 1% 2% 2% 0% 2% 1% 0% 0% 2% 3% 2% 4% 2% 0% 33% 33% 17% 17% 0%
DEFINITE INTEREST - AWARE
December 18 - December 20, 2009 8% 17% 0% 25% 0% 0% 50% 0% 0% 33% 0% 0% 50% 0% 0% 0% N/A 0% 0% 0% 0% 100% 0%
December 25 - December 27, 2009 8% 0% 20% 25% 0% 50% 0% N/A 0% 0% N/A N/A 0% 33% 0% 50% 0% 0% 0% 0% 0% 100% 0%
FIRST CHOICE - ALL
December 18 - December 20, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:19:57 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 49
Film:
Release Date:
Field Dates:
HACHIKO: UNA STORIA D'AMORE (HACHIKO: A DOG'S STORY) / Lucky
December 30, 2009
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 18 - December 20, 2009 1% 1% 1% 1% 1% 1% 1% 0% 1% 1% 1% 2% 0% 1% 0% 0% 2% 0% 33% 33% 0% 33% 0%
December 25 - December 27, 2009 2% 2% 2% 1% 3% 1% 1% 5% 0% 1% 3% 2% 0% 1% 2% 0% 2% 0% 14% 57% 0% 29% 0%
TOTAL AWARE
December 18 - December 20, 2009 19% 17% 21% 20% 18% 18% 21% 22% 14% 18% 15% 14% 22% 21% 21% 22% 20% 8% 27% 45% 12% 27% 10%
December 25 - December 27, 2009 26% 22% 31% 25% 28% 19% 30% 29% 27% 18% 25% 16% 20% 31% 31% 22% 40% 2% 33% 50% 14% 15% 3%
DEFINITE INTEREST - AWARE
December 18 - December 20, 2009 14% 12% 17% 13% 17% 6% 19% 14% 21% 11% 13% 14% 9% 14% 19% 0% 30% 0% 36% 36% 9% 18% 0%
December 25 - December 27, 2009 30% 28% 34% 29% 34% 37% 23% 21% 48% 22% 32% 38% 10% 32% 35% 36% 30% 0% 48% 39% 15% 18% 3%
FIRST CHOICE - ALL
December 18 - December 20, 2009 3% 3% 3% 2% 3% 1% 3% 3% 3% 2% 3% 2% 2% 2% 3% 0% 4% 20% 30% 40% 0% 13% 0%
December 25 - December 27, 2009 6% 5% 7% 6% 6% 4% 7% 4% 8% 4% 6% 2% 6% 7% 6% 6% 8% 0% 26% 22% 4% 8% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:19:57 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 50
Film:
Release Date:
Field Dates:
IO E MARILYN / Medu
December 18, 2009
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
November 13 - November 15, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
November 20 - November 22, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
November 27 - November 29, 2009 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%
December 4 - December 6, 2009 1% 2% 1% 2% 1% 1% 2% 1% 1% 2% 2% 0% 4% 1% 0% 2% 0% 20% 20% 60% 20% 0% 0%
December 11 - December 13, 2009 5% 5% 6% 6% 5% 4% 7% 7% 2% 4% 5% 2% 6% 7% 4% 6% 8% 0% 30% 70% 30% 5% 5%
December 18 - December 20, 2009 30% 27% 34% 32% 29% 28% 35% 28% 30% 25% 28% 20% 30% 38% 29% 36% 40% 18% 28% 59% 26% 32% 7%
December 25 - December 27, 2009 37% 39% 35% 39% 35% 36% 42% 35% 34% 41% 37% 42% 40% 37% 32% 30% 44% 27% 40% 63% 26% 17% 7%
TOTAL AWARE
November 13 - November 15, 2009 25% 19% 30% 24% 26% 29% 18% 27% 24% 14% 24% 18% 10% 33% 27% 40% 26% 7% 20% 48% 13% 18% 7%
November 20 - November 22, 2009 20% 14% 25% 20% 20% 20% 19% 20% 19% 14% 14% 8% 20% 25% 25% 32% 18% 3% 19% 45% 8% 19% 8%
November 27 - November 29, 2009 27% 26% 28% 25% 28% 28% 21% 30% 27% 23% 28% 34% 12% 26% 29% 22% 30% 9% 20% 42% 22% 23% 8%
December 4 - December 6, 2009 37% 32% 42% 39% 35% 37% 41% 35% 35% 31% 33% 32% 30% 47% 37% 42% 52% 6% 27% 43% 16% 23% 7%
December 11 - December 13, 2009 54% 51% 57% 54% 54% 51% 57% 52% 56% 48% 53% 38% 58% 60% 55% 64% 56% 5% 28% 54% 22% 18% 3%
December 18 - December 20, 2009 79% 71% 87% 78% 80% 74% 81% 82% 78% 68% 74% 64% 72% 87% 86% 84% 90% 10% 24% 60% 20% 23% 5%
December 25 - December 27, 2009 84% 84% 84% 87% 81% 85% 88% 84% 77% 83% 84% 84% 82% 90% 77% 86% 94% 19% 36% 61% 26% 16% 7%
DEFINITE INTEREST - AWARE
November 13 - November 15, 2009 18% 21% 15% 13% 22% 14% 11% 19% 25% 21% 21% 33% 0% 9% 22% 5% 15% 0% 29% 59% 12% 18% 0%
November 20 - November 22, 2009 17% 4% 30% 21% 21% 25% 16% 25% 16% 7% 0% 0% 10% 28% 32% 31% 22% 0% 19% 31% 19% 19% 6%
November 27 - November 29, 2009 21% 29% 13% 19% 23% 22% 14% 23% 22% 30% 29% 35% 17% 8% 17% 0% 13% 0% 18% 64% 18% 14% 0%
December 4 - December 6, 2009 14% 13% 15% 10% 19% 8% 12% 20% 17% 7% 18% 13% 0% 13% 19% 5% 19% 0% 38% 43% 14% 14% 5%
December 11 - December 13, 2009 23% 22% 24% 23% 23% 27% 19% 23% 23% 19% 25% 21% 17% 27% 22% 31% 21% 0% 40% 62% 18% 18% 6%
December 18 - December 20, 2009 16% 13% 18% 19% 13% 22% 16% 16% 10% 13% 12% 19% 8% 23% 14% 24% 22% 0% 36% 68% 26% 20% 10%
December 25 - December 27, 2009 15% 13% 17% 12% 17% 15% 9% 14% 21% 11% 14% 12% 10% 13% 21% 19% 9% 0% 45% 63% 16% 8% 2%
CONFIDENTIAL
History Report
December 28, 2009 09:19:58 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 51
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
November 13 - November 15, 2009 3% 2% 4% 3% 4% 2% 3% 2% 5% 1% 3% 2% 0% 4% 4% 2% 6% 17% 20% 10% 10% 0% 10%
November 20 - November 22, 2009 2% 1% 3% 1% 2% 0% 2% 3% 1% 1% 0% 0% 2% 1% 4% 0% 2% 0% 14% 14% 0% 0% 0%
November 27 - November 29, 2009 4% 4% 4% 3% 5% 3% 2% 4% 6% 3% 5% 4% 2% 2% 5% 2% 2% 7% 7% 43% 21% 6% 7%
December 4 - December 6, 2009 4% 2% 5% 3% 4% 3% 3% 4% 4% 0% 4% 0% 0% 6% 4% 6% 6% 7% 29% 36% 0% 3% 0%
December 11 - December 13, 2009 7% 9% 6% 5% 10% 6% 4% 8% 11% 7% 11% 6% 8% 3% 8% 6% 0% 0% 24% 48% 17% 7% 3%
December 18 - December 20, 2009 8% 6% 10% 10% 7% 10% 9% 6% 7% 5% 7% 6% 4% 14% 6% 14% 14% 3% 19% 66% 28% 6% 9%
December 25 - December 27, 2009 8% 10% 7% 7% 10% 9% 5% 8% 11% 9% 10% 12% 6% 5% 9% 6% 4% 24% 38% 50% 13% 1% 0%
Film:
Release Date:
Field Dates:
IO E MARILYN / Medu
December 18, 2009
December 25 - December 27, 2009
CONFIDENTIAL
History Report
December 28, 2009 09:19:58 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 52
Film:
Release Date:
Field Dates:
IO, LORO E LARA / WB
January 5, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 4 - December 6, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 11 - December 13, 2009 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 100% 100% 100% 100% 0% 0%
December 18 - December 20, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 25 - December 27, 2009 1% 0% 2% 1% 1% 0% 1% 1% 1% 0% 0% 0% 0% 1% 2% 0% 2% 0% 33% 33% 0% 33% 0%
TOTAL AWARE
December 4 - December 6, 2009 12% 9% 16% 14% 11% 12% 15% 12% 9% 10% 7% 10% 10% 17% 14% 14% 20% 6% 29% 23% 15% 29% 4%
December 11 - December 13, 2009 17% 13% 20% 17% 16% 17% 17% 13% 19% 11% 15% 6% 16% 23% 17% 28% 18% 9% 17% 39% 26% 29% 3%
December 18 - December 20, 2009 15% 12% 19% 14% 16% 18% 11% 21% 11% 12% 12% 14% 10% 17% 20% 22% 12% 8% 25% 25% 15% 16% 10%
December 25 - December 27, 2009 27% 25% 30% 26% 28% 23% 29% 32% 25% 25% 25% 26% 24% 27% 32% 20% 34% 2% 27% 44% 20% 16% 5%
DEFINITE INTEREST - AWARE
December 4 - December 6, 2009 19% 19% 19% 15% 24% 9% 20% 25% 22% 22% 14% 25% 20% 12% 29% 0% 20% 0% 33% 44% 11% 33% 0%
December 11 - December 13, 2009 20% 31% 10% 21% 16% 18% 24% 0% 26% 36% 27% 67% 25% 13% 6% 7% 22% 0% 33% 42% 25% 17% 17%
December 18 - December 20, 2009 16% 17% 16% 14% 19% 11% 18% 24% 9% 17% 17% 14% 20% 12% 20% 9% 17% 0% 30% 30% 0% 10% 10%
December 25 - December 27, 2009 21% 18% 24% 25% 18% 39% 14% 25% 8% 20% 16% 38% 0% 30% 19% 40% 24% 0% 30% 39% 26% 13% 9%
FIRST CHOICE - ALL
December 4 - December 6, 2009 3% 3% 3% 3% 4% 1% 4% 2% 5% 1% 5% 0% 2% 4% 2% 2% 6% 0% 0% 8% 0% 4% 0%
December 11 - December 13, 2009 3% 3% 3% 3% 3% 1% 5% 2% 3% 3% 3% 2% 4% 3% 2% 0% 6% 0% 0% 20% 10% 0% 0%
December 18 - December 20, 2009 2% 2% 2% 1% 2% 0% 2% 2% 2% 1% 2% 0% 2% 1% 2% 0% 2% 17% 17% 33% 0% 0% 0%
December 25 - December 27, 2009 3% 4% 2% 3% 3% 2% 3% 5% 1% 3% 4% 4% 2% 2% 2% 0% 4% 0% 40% 40% 20% 5% 10%
CONFIDENTIAL
History Report
December 28, 2009 09:19:58 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 53
Film:
Release Date:
Field Dates:
MONDO DEI REPLICANTI, IL (SURROGATES) / Disney
January 8, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 4 - December 6, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 11 - December 13, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 18 - December 20, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 4 - December 6, 2009 9% 11% 6% 8% 10% 9% 6% 9% 10% 13% 9% 18% 8% 2% 10% 0% 4% 15% 15% 29% 24% 41% 17%
December 11 - December 13, 2009 10% 9% 11% 11% 9% 14% 7% 7% 10% 7% 10% 8% 6% 14% 7% 20% 8% 8% 32% 21% 29% 39% 2%
December 18 - December 20, 2009 10% 11% 9% 11% 9% 7% 15% 10% 7% 13% 9% 8% 18% 9% 8% 6% 12% 5% 23% 21% 10% 46% 0%
December 25 - December 27, 2009 15% 18% 12% 13% 16% 11% 15% 16% 16% 16% 19% 14% 18% 10% 13% 8% 12% 7% 40% 28% 22% 34% 0%
DEFINITE INTEREST - AWARE
December 4 - December 6, 2009 21% 38% 8% 36% 21% 63% 0% 11% 30% 42% 33% 63% 0% 0% 10% N/A 0% 0% 56% 44% 33% 44% 11%
December 11 - December 13, 2009 31% 29% 29% 38% 18% 57% 0% 29% 10% 57% 10% 100% 0% 29% 29% 40% 0% 0% 45% 27% 36% 27% 9%
December 18 - December 20, 2009 32% 32% 35% 45% 18% 71% 33% 10% 29% 46% 11% 50% 44% 44% 25% 100% 17% 0% 23% 31% 15% 38% 0%
December 25 - December 27, 2009 32% 34% 30% 31% 34% 36% 27% 25% 44% 31% 37% 43% 22% 30% 31% 25% 33% 0% 47% 26% 32% 37% 0%
FIRST CHOICE - ALL
December 4 - December 6, 2009 4% 6% 3% 4% 5% 3% 4% 4% 6% 4% 7% 6% 2% 3% 3% 0% 6% 0% 13% 19% 0% 3% 0%
December 11 - December 13, 2009 2% 3% 2% 3% 1% 3% 3% 1% 1% 4% 1% 4% 4% 2% 1% 2% 2% 0% 33% 17% 17% 7% 0%
December 18 - December 20, 2009 4% 5% 2% 5% 2% 3% 7% 2% 2% 7% 3% 2% 12% 3% 1% 4% 2% 0% 15% 15% 0% 14% 0%
December 25 - December 27, 2009 2% 3% 1% 2% 2% 1% 2% 3% 1% 3% 3% 2% 4% 0% 1% 0% 0% 0% 43% 14% 14% 6% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:19:58 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 54
Film:
Release Date:
Field Dates:
NATALE A BEVERLY HILLS (CHRISTMAS IN BEVERLY HILLS) / FILU
December 18, 2009
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
November 13 - November 15, 2009 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0%
November 20 - November 22, 2009 1% 1% 1% 1% 1% 1% 0% 0% 1% 0% 1% 0% 0% 1% 0% 2% 0% 0% 50% 50% 0% 0% 0%
November 27 - November 29, 2009 1% 1% 1% 1% 0% 1% 1% 0% 0% 1% 0% 0% 2% 1% 0% 2% 0% 0% 50% 0% 50% 50% 0%
December 4 - December 6, 2009 3% 3% 3% 3% 3% 5% 1% 4% 1% 5% 1% 8% 2% 1% 4% 2% 0% 9% 64% 64% 18% 27% 9%
December 11 - December 13, 2009 13% 14% 12% 15% 12% 16% 14% 11% 12% 18% 11% 20% 16% 12% 12% 12% 12% 2% 32% 75% 40% 23% 11%
December 18 - December 20, 2009 38% 35% 41% 40% 36% 41% 40% 38% 33% 36% 34% 36% 37% 44% 37% 46% 43% 7% 32% 63% 24% 23% 7%
December 25 - December 27, 2009 46% 48% 43% 52% 39% 54% 50% 48% 30% 56% 40% 64% 48% 48% 38% 44% 52% 26% 40% 69% 28% 23% 9%
TOTAL AWARE
November 13 - November 15, 2009 31% 28% 33% 32% 30% 29% 34% 27% 33% 27% 30% 28% 26% 36% 30% 30% 42% 1% 20% 52% 11% 19% 3%
November 20 - November 22, 2009 43% 38% 48% 45% 41% 42% 48% 36% 46% 39% 37% 38% 40% 51% 45% 46% 56% 4% 26% 45% 19% 17% 9%
November 27 - November 29, 2009 46% 45% 46% 52% 40% 59% 44% 43% 36% 46% 44% 48% 44% 57% 35% 70% 44% 3% 22% 51% 21% 24% 5%
December 4 - December 6, 2009 50% 48% 52% 48% 52% 48% 48% 52% 52% 50% 46% 54% 46% 46% 58% 42% 50% 2% 31% 52% 20% 23% 7%
December 11 - December 13, 2009 66% 64% 68% 69% 63% 73% 65% 59% 66% 67% 60% 72% 62% 71% 65% 74% 68% 6% 33% 62% 22% 17% 6%
December 18 - December 20, 2009 79% 76% 83% 81% 78% 82% 79% 81% 75% 79% 73% 80% 78% 82% 83% 84% 80% 7% 30% 65% 17% 20% 6%
December 25 - December 27, 2009 87% 84% 90% 91% 83% 92% 90% 82% 83% 87% 81% 90% 84% 95% 84% 94% 96% 19% 36% 66% 23% 18% 8%
DEFINITE INTEREST - AWARE
November 13 - November 15, 2009 20% 25% 17% 24% 17% 28% 21% 22% 12% 26% 23% 29% 23% 22% 10% 27% 19% 0% 28% 56% 12% 20% 4%
November 20 - November 22, 2009 16% 16% 17% 19% 13% 29% 10% 14% 13% 18% 14% 21% 15% 20% 13% 35% 7% 0% 36% 43% 25% 4% 7%
November 27 - November 29, 2009 20% 24% 15% 21% 19% 29% 9% 21% 17% 26% 23% 42% 9% 16% 14% 21% 9% 0% 36% 44% 28% 28% 0%
December 4 - December 6, 2009 16% 19% 13% 20% 12% 19% 21% 13% 10% 20% 17% 23% 17% 20% 7% 14% 24% 0% 61% 48% 16% 32% 19%
December 11 - December 13, 2009 17% 16% 19% 17% 18% 23% 9% 24% 14% 19% 12% 25% 13% 14% 25% 22% 6% 0% 46% 67% 26% 20% 9%
December 18 - December 20, 2009 12% 9% 15% 16% 8% 22% 9% 10% 7% 10% 8% 18% 3% 21% 8% 26% 15% 0% 42% 63% 16% 18% 3%
December 25 - December 27, 2009 9% 11% 7% 10% 7% 13% 7% 5% 10% 11% 10% 16% 7% 8% 5% 11% 6% 0% 43% 70% 30% 20% 7%
CONFIDENTIAL
History Report
December 28, 2009 09:19:59 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 55
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
November 13 - November 15, 2009 2% 2% 2% 2% 2% 2% 2% 3% 1% 2% 2% 4% 0% 2% 2% 0% 4% 0% 13% 63% 13% 0% 0%
November 20 - November 22, 2009 4% 4% 5% 5% 4% 7% 2% 3% 4% 4% 3% 4% 4% 5% 4% 10% 0% 6% 7% 43% 14% 3% 0%
November 27 - November 29, 2009 4% 4% 4% 5% 4% 6% 3% 6% 1% 5% 3% 6% 4% 4% 4% 6% 2% 0% 19% 31% 25% 5% 0%
December 4 - December 6, 2009 3% 4% 3% 5% 2% 4% 6% 3% 0% 5% 2% 4% 6% 5% 1% 4% 6% 0% 33% 42% 17% 12% 25%
December 11 - December 13, 2009 7% 9% 6% 9% 6% 9% 9% 7% 4% 14% 3% 14% 14% 4% 8% 4% 4% 7% 24% 66% 28% 7% 10%
December 18 - December 20, 2009 7% 7% 7% 6% 9% 7% 4% 8% 9% 4% 10% 4% 4% 7% 7% 10% 4% 4% 37% 41% 15% 6% 4%
December 25 - December 27, 2009 7% 9% 6% 8% 7% 9% 7% 6% 7% 9% 8% 6% 12% 7% 5% 12% 2% 24% 34% 76% 17% 7% 0%
Film:
Release Date:
Field Dates:
NATALE A BEVERLY HILLS (CHRISTMAS IN BEVERLY HILLS) / FILU
December 18, 2009
December 25 - December 27, 2009
CONFIDENTIAL
History Report
December 28, 2009 09:19:59 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 56
Film:
Release Date:
Field Dates:
NINE / 01DIS
January 22, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 18 - December 20, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 25 - December 27, 2009 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 100% 0% 0% 0% 0%
TOTAL AWARE
December 18 - December 20, 2009 11% 9% 13% 11% 12% 9% 12% 10% 13% 8% 10% 4% 12% 13% 13% 14% 12% 5% 18% 27% 14% 39% 4%
December 25 - December 27, 2009 10% 8% 13% 10% 11% 8% 11% 11% 10% 8% 7% 6% 10% 11% 14% 10% 12% 0% 23% 25% 5% 25% 10%
DEFINITE INTEREST - AWARE
December 18 - December 20, 2009 22% 22% 23% 14% 30% 11% 17% 40% 23% 0% 40% 0% 0% 23% 23% 14% 33% 0% 20% 40% 0% 10% 0%
December 25 - December 27, 2009 23% 33% 12% 21% 19% 25% 18% 18% 20% 25% 43% 33% 20% 18% 7% 20% 17% 0% 13% 25% 13% 25% 13%
FIRST CHOICE - ALL
December 18 - December 20, 2009 3% 2% 5% 4% 2% 3% 5% 4% 0% 2% 1% 2% 2% 6% 3% 4% 8% 0% 0% 27% 0% 8% 9%
December 25 - December 27, 2009 1% 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 2% 0% 0% 2% 0% 0% 33% 0% 0% 0% 0% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:19:59 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 57
Film:
Release Date:
Field Dates:
PIOVONO POLPETTE (CLOUDY WITH A CHANCE OF MEATBALLS) / SPRI
December 23, 2009
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
November 20 - November 22, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
November 27 - November 29, 2009 1% 1% 1% 1% 0% 2% 0% 0% 0% 1% 0% 2% 0% 1% 0% 2% 0% 0% 50% 0% 0% 50% 0%
December 4 - December 6, 2009 1% 1% 1% 0% 1% 0% 0% 2% 0% 0% 1% 0% 0% 0% 1% 0% 0% 50% 100% 50% 50% 50% 0%
December 11 - December 13, 2009 6% 6% 6% 5% 7% 2% 8% 6% 7% 4% 8% 2% 6% 6% 5% 2% 10% 9% 27% 23% 45% 27% 5%
December 18 - December 20, 2009 8% 6% 10% 11% 5% 14% 8% 7% 3% 8% 3% 12% 4% 13% 7% 16% 11% 10% 32% 26% 35% 16% 0%
December 25 - December 27, 2009 24% 21% 27% 28% 20% 29% 26% 23% 17% 22% 19% 24% 20% 33% 21% 34% 32% 8% 38% 48% 32% 27% 9%
TOTAL AWARE
November 20 - November 22, 2009 14% 12% 17% 18% 11% 14% 21% 13% 9% 13% 11% 6% 20% 22% 11% 22% 22% 5% 35% 25% 30% 16% 3%
November 27 - November 29, 2009 17% 15% 18% 21% 12% 22% 20% 15% 9% 18% 12% 16% 20% 24% 12% 28% 20% 8% 32% 27% 30% 30% 3%
December 4 - December 6, 2009 23% 23% 24% 25% 22% 26% 24% 16% 27% 27% 18% 30% 24% 23% 25% 22% 24% 8% 26% 27% 23% 32% 0%
December 11 - December 13, 2009 36% 34% 38% 37% 35% 40% 33% 31% 39% 31% 36% 34% 28% 42% 34% 46% 38% 8% 36% 32% 33% 18% 3%
December 18 - December 20, 2009 41% 43% 39% 46% 37% 50% 41% 38% 35% 47% 39% 54% 40% 44% 34% 46% 42% 7% 24% 36% 30% 23% 1%
December 25 - December 27, 2009 67% 64% 71% 68% 67% 62% 73% 66% 67% 63% 64% 56% 70% 72% 69% 68% 76% 9% 34% 46% 27% 21% 6%
DEFINITE INTEREST - AWARE
November 20 - November 22, 2009 18% 4% 33% 26% 14% 29% 24% 0% 33% 8% 0% 33% 0% 36% 27% 27% 45% 0% 25% 33% 33% 17% 0%
November 27 - November 29, 2009 18% 23% 17% 24% 13% 48% 0% 20% 0% 22% 25% 50% 0% 26% 0% 46% 0% 0% 31% 8% 15% 46% 8%
December 4 - December 6, 2009 17% 20% 15% 22% 12% 24% 21% 19% 7% 27% 11% 21% 33% 17% 12% 27% 8% 0% 31% 25% 31% 44% 0%
December 11 - December 13, 2009 22% 16% 28% 23% 21% 35% 9% 13% 28% 16% 17% 24% 7% 29% 26% 43% 11% 0% 44% 38% 31% 16% 0%
December 18 - December 20, 2009 12% 8% 17% 14% 10% 16% 12% 8% 11% 9% 8% 7% 10% 20% 12% 26% 14% 0% 45% 25% 35% 25% 5%
December 25 - December 27, 2009 15% 11% 20% 19% 12% 21% 18% 12% 12% 13% 9% 21% 6% 25% 14% 21% 29% 0% 38% 52% 38% 33% 14%
CONFIDENTIAL
History Report
December 28, 2009 09:19:59 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 58
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
November 20 - November 22, 2009 1% 1% 1% 2% 1% 3% 0% 0% 1% 1% 1% 2% 0% 2% 0% 4% 0% 0% 0% 25% 25% 0% 0%
November 27 - November 29, 2009 2% 2% 2% 2% 2% 3% 1% 2% 1% 1% 2% 2% 0% 3% 1% 4% 2% 14% 14% 0% 14% 13% 0%
December 4 - December 6, 2009 2% 2% 1% 2% 2% 1% 2% 2% 1% 2% 2% 0% 4% 1% 1% 2% 0% 0% 50% 17% 33% 8% 0%
December 11 - December 13, 2009 5% 3% 7% 3% 7% 3% 3% 7% 6% 2% 4% 0% 4% 4% 9% 6% 2% 0% 26% 11% 21% 5% 0%
December 18 - December 20, 2009 3% 3% 4% 4% 2% 5% 3% 3% 1% 3% 2% 4% 2% 5% 2% 6% 4% 8% 25% 25% 17% 14% 0%
December 25 - December 27, 2009 4% 4% 5% 5% 4% 6% 4% 5% 2% 4% 3% 6% 2% 6% 4% 6% 6% 6% 38% 31% 13% 13% 6%
Film:
Release Date:
Field Dates:
PIOVONO POLPETTE (CLOUDY WITH A CHANCE OF MEATBALLS) / SPRI
December 23, 2009
December 25 - December 27, 2009
CONFIDENTIAL
History Report
December 28, 2009 09:20:00 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 59
Film:
Release Date:
Field Dates:
PRIMA COSA BELLA, LA / Medu
January 15, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 18 - December 20, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 18 - December 20, 2009 12% 11% 13% 10% 14% 10% 9% 12% 16% 7% 15% 6% 8% 12% 13% 14% 10% 6% 19% 32% 4% 34% 4%
December 25 - December 27, 2009 9% 9% 10% 7% 12% 6% 7% 13% 11% 5% 13% 6% 4% 8% 11% 6% 10% 8% 35% 32% 16% 16% 7%
DEFINITE INTEREST - AWARE
December 18 - December 20, 2009 16% 23% 8% 21% 11% 30% 11% 17% 6% 29% 20% 33% 25% 17% 0% 29% 0% 0% 14% 29% 0% 29% 0%
December 25 - December 27, 2009 24% 22% 26% 23% 25% 33% 14% 31% 18% 20% 23% 33% 0% 25% 27% 33% 20% 0% 22% 44% 33% 22% 0%
FIRST CHOICE - ALL
December 18 - December 20, 2009 1% 0% 2% 1% 1% 0% 1% 0% 2% 0% 0% 0% 0% 1% 2% 0% 2% 0% 33% 0% 0% 0% 0%
December 25 - December 27, 2009 1% 0% 2% 1% 1% 2% 0% 0% 1% 0% 0% 0% 0% 2% 1% 4% 0% 0% 0% 0% 33% 0% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:20:00 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 60
Film:
Release Date:
Field Dates:
PRINCIPESSA E IL RANOCCHIO, LA (PRINCESS AND THE FROG, THE) / Disney
December 18, 2009
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
November 13 - November 15, 2009 1% 2% 1% 1% 2% 0% 1% 1% 2% 1% 2% 0% 2% 0% 1% 0% 0% 0% 25% 50% 0% 0% 0%
November 20 - November 22, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
November 27 - November 29, 2009 1% 1% 0% 0% 1% 0% 0% 0% 2% 0% 2% 0% 0% 0% 0% 0% 0% 50% 50% 0% 0% 0% 0%
December 4 - December 6, 2009 2% 1% 4% 2% 3% 1% 2% 3% 2% 1% 0% 0% 2% 2% 5% 2% 2% 0% 25% 50% 0% 38% 0%
December 11 - December 13, 2009 7% 5% 10% 8% 6% 8% 8% 3% 9% 6% 3% 6% 6% 10% 9% 10% 10% 7% 46% 57% 36% 36% 7%
December 18 - December 20, 2009 21% 15% 26% 22% 19% 18% 27% 20% 19% 13% 18% 6% 20% 32% 20% 30% 34% 13% 40% 51% 34% 33% 5%
December 25 - December 27, 2009 26% 26% 26% 26% 26% 23% 28% 29% 23% 26% 25% 26% 26% 25% 27% 20% 30% 20% 44% 54% 32% 28% 5%
TOTAL AWARE
November 13 - November 15, 2009 23% 24% 23% 23% 24% 23% 23% 21% 26% 24% 23% 24% 24% 22% 24% 22% 22% 4% 31% 44% 8% 26% 2%
November 20 - November 22, 2009 28% 24% 32% 32% 24% 33% 31% 14% 33% 29% 18% 26% 32% 35% 29% 40% 30% 4% 32% 32% 20% 27% 1%
November 27 - November 29, 2009 32% 28% 36% 34% 31% 39% 28% 31% 30% 28% 28% 34% 22% 39% 33% 44% 34% 5% 34% 33% 27% 23% 1%
December 4 - December 6, 2009 39% 36% 42% 41% 36% 41% 41% 30% 42% 41% 30% 38% 44% 41% 42% 44% 38% 3% 29% 44% 19% 29% 3%
December 11 - December 13, 2009 54% 43% 64% 57% 50% 64% 51% 42% 57% 46% 40% 52% 40% 69% 59% 76% 62% 7% 37% 45% 24% 21% 4%
December 18 - December 20, 2009 66% 59% 73% 68% 64% 74% 61% 66% 62% 60% 58% 68% 52% 75% 70% 80% 70% 9% 33% 55% 17% 25% 3%
December 25 - December 27, 2009 70% 60% 80% 72% 68% 67% 76% 71% 65% 62% 58% 58% 66% 81% 78% 76% 86% 13% 40% 51% 24% 21% 3%
DEFINITE INTEREST - AWARE
November 13 - November 15, 2009 31% 30% 33% 22% 40% 13% 30% 24% 54% 21% 39% 17% 25% 23% 42% 9% 36% 0% 48% 34% 3% 28% 0%
November 20 - November 22, 2009 32% 28% 34% 27% 38% 24% 29% 21% 45% 24% 33% 23% 25% 29% 41% 25% 33% 0% 46% 46% 20% 31% 0%
November 27 - November 29, 2009 17% 14% 20% 17% 18% 16% 18% 13% 23% 14% 14% 12% 18% 18% 21% 19% 18% 0% 50% 41% 14% 27% 0%
December 4 - December 6, 2009 29% 24% 34% 30% 29% 43% 17% 27% 31% 28% 20% 39% 18% 32% 36% 45% 16% 0% 53% 47% 20% 40% 7%
December 11 - December 13, 2009 24% 10% 38% 27% 27% 28% 25% 24% 30% 13% 8% 15% 10% 36% 41% 37% 35% 0% 45% 50% 31% 28% 9%
December 18 - December 20, 2009 18% 12% 25% 20% 18% 18% 23% 17% 19% 12% 12% 9% 15% 27% 23% 25% 29% 0% 58% 54% 30% 22% 6%
December 25 - December 27, 2009 17% 11% 23% 19% 16% 19% 18% 14% 18% 10% 12% 10% 9% 26% 19% 26% 26% 0% 46% 46% 21% 31% 2%
CONFIDENTIAL
History Report
December 28, 2009 09:20:00 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 61
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
November 13 - November 15, 2009 4% 3% 6% 3% 6% 2% 4% 6% 5% 2% 4% 0% 4% 4% 7% 4% 4% 6% 18% 29% 0% 15% 0%
November 20 - November 22, 2009 3% 3% 4% 2% 5% 1% 3% 3% 6% 2% 4% 2% 2% 2% 5% 0% 4% 15% 23% 15% 23% 7% 0%
November 27 - November 29, 2009 4% 3% 4% 3% 4% 5% 1% 3% 5% 1% 5% 2% 0% 5% 3% 8% 2% 0% 21% 21% 29% 21% 0%
December 4 - December 6, 2009 5% 4% 5% 3% 6% 4% 2% 6% 6% 3% 5% 4% 2% 3% 7% 4% 2% 0% 33% 39% 11% 17% 6%
December 11 - December 13, 2009 9% 5% 13% 8% 9% 7% 9% 8% 10% 5% 4% 4% 6% 11% 14% 10% 12% 6% 35% 47% 15% 8% 3%
December 18 - December 20, 2009 7% 7% 7% 6% 7% 7% 5% 5% 9% 7% 6% 8% 6% 5% 8% 6% 4% 12% 36% 56% 20% 4% 0%
December 25 - December 27, 2009 9% 6% 11% 7% 10% 8% 6% 8% 12% 7% 5% 8% 6% 7% 15% 8% 6% 24% 42% 42% 15% 8% 3%
Film:
Release Date:
Field Dates:
PRINCIPESSA E IL RANOCCHIO, LA (PRINCESS AND THE FROG, THE) / Disney
December 18, 2009
December 25 - December 27, 2009
CONFIDENTIAL
History Report
December 28, 2009 09:20:00 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 62
Film:
Release Date:
Field Dates:
RICCIO, IL (L'ELEGANCE DU HERISSON) / EAGLP
January 5, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 4 - December 6, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 11 - December 13, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 18 - December 20, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 4 - December 6, 2009 9% 6% 12% 8% 10% 9% 7% 8% 11% 8% 3% 8% 8% 8% 16% 10% 6% 3% 20% 9% 3% 37% 0%
December 11 - December 13, 2009 9% 9% 10% 11% 8% 11% 10% 5% 10% 6% 11% 6% 6% 15% 4% 16% 14% 6% 19% 11% 22% 33% 8%
December 18 - December 20, 2009 11% 9% 13% 7% 14% 6% 8% 14% 15% 6% 11% 4% 8% 8% 18% 8% 8% 9% 21% 23% 9% 42% 4%
December 25 - December 27, 2009 12% 7% 18% 12% 13% 6% 17% 14% 12% 9% 5% 4% 14% 14% 21% 8% 20% 6% 16% 39% 22% 20% 0%
DEFINITE INTEREST - AWARE
December 4 - December 6, 2009 28% 30% 38% 33% 37% 13% 57% 38% 36% 43% 0% 33% 50% 25% 44% 0% 67% 0% 17% 8% 0% 42% 0%
December 11 - December 13, 2009 29% 24% 16% 19% 20% 27% 10% 0% 30% 50% 9% 67% 33% 7% 50% 13% 0% 0% 43% 14% 71% 57% 0%
December 18 - December 20, 2009 25% 18% 31% 29% 24% 17% 38% 14% 33% 17% 18% 0% 25% 38% 28% 25% 50% 0% 9% 27% 9% 45% 0%
December 25 - December 27, 2009 24% 14% 31% 30% 23% 0% 41% 14% 33% 11% 20% 0% 14% 43% 24% 0% 60% 0% 23% 38% 15% 23% 0%
FIRST CHOICE - ALL
December 4 - December 6, 2009 2% 0% 4% 2% 3% 2% 1% 2% 3% 0% 0% 0% 0% 3% 5% 4% 2% 0% 25% 0% 0% 0% 0%
December 11 - December 13, 2009 5% 3% 6% 3% 7% 3% 2% 9% 4% 2% 4% 2% 2% 3% 9% 4% 2% 0% 0% 0% 6% 5% 0%
December 18 - December 20, 2009 4% 2% 5% 2% 6% 2% 1% 4% 7% 1% 3% 2% 0% 2% 8% 2% 2% 7% 21% 21% 0% 13% 7%
December 25 - December 27, 2009 3% 2% 4% 2% 4% 2% 2% 4% 3% 1% 2% 2% 0% 3% 5% 2% 4% 18% 0% 0% 0% 0% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:20:01 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 63
Film:
Release Date:
Field Dates:
SHERLOCK HOLMES / WB
December 25, 2009
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
November 20 - November 22, 2009 1% 1% 1% 2% 0% 4% 0% 0% 0% 2% 0% 4% 0% 2% 0% 4% 0% 0% 50% 50% 50% 25% 0%
November 27 - November 29, 2009 1% 1% 1% 2% 1% 2% 1% 0% 1% 2% 0% 2% 2% 1% 1% 2% 0% 0% 25% 0% 75% 50% 0%
December 4 - December 6, 2009 2% 3% 1% 2% 2% 2% 2% 2% 1% 3% 2% 4% 2% 1% 1% 0% 2% 0% 57% 29% 29% 29% 0%
December 11 - December 13, 2009 5% 5% 6% 6% 5% 5% 7% 5% 4% 4% 6% 2% 6% 8% 3% 8% 8% 5% 38% 43% 19% 38% 5%
December 18 - December 20, 2009 11% 7% 14% 12% 9% 14% 11% 11% 6% 6% 7% 8% 4% 19% 10% 20% 17% 5% 44% 41% 24% 24% 2%
December 25 - December 27, 2009 35% 37% 34% 33% 38% 35% 31% 48% 27% 37% 37% 36% 38% 29% 38% 34% 24% 21% 49% 50% 24% 24% 5%
TOTAL AWARE
November 20 - November 22, 2009 26% 30% 23% 30% 23% 30% 30% 20% 25% 31% 28% 32% 30% 29% 17% 28% 30% 2% 32% 35% 12% 27% 7%
November 27 - November 29, 2009 32% 31% 33% 38% 26% 40% 36% 30% 22% 35% 27% 36% 34% 41% 25% 44% 38% 7% 34% 30% 27% 33% 3%
December 4 - December 6, 2009 33% 32% 34% 34% 32% 32% 35% 34% 30% 36% 27% 40% 32% 31% 37% 24% 38% 5% 39% 32% 18% 29% 4%
December 11 - December 13, 2009 48% 48% 48% 55% 41% 59% 50% 44% 37% 51% 44% 60% 42% 58% 37% 58% 58% 4% 38% 36% 26% 24% 4%
December 18 - December 20, 2009 59% 55% 63% 56% 61% 57% 56% 67% 55% 51% 58% 56% 46% 62% 64% 58% 66% 6% 32% 47% 18% 20% 2%
December 25 - December 27, 2009 72% 74% 70% 72% 72% 63% 80% 79% 65% 73% 75% 60% 86% 70% 69% 66% 74% 13% 41% 50% 21% 20% 4%
DEFINITE INTEREST - AWARE
November 20 - November 22, 2009 40% 36% 41% 35% 42% 40% 30% 55% 32% 39% 32% 44% 33% 31% 59% 36% 27% 0% 35% 38% 13% 38% 8%
November 27 - November 29, 2009 41% 42% 38% 39% 42% 31% 47% 40% 45% 43% 41% 39% 47% 35% 44% 24% 47% 0% 43% 27% 20% 37% 0%
December 4 - December 6, 2009 38% 32% 44% 33% 44% 26% 40% 50% 37% 31% 33% 26% 38% 35% 51% 25% 42% 0% 52% 40% 20% 22% 2%
December 11 - December 13, 2009 43% 43% 42% 40% 46% 44% 36% 41% 51% 43% 43% 47% 38% 38% 49% 41% 34% 0% 54% 32% 32% 31% 4%
December 18 - December 20, 2009 37% 33% 41% 37% 38% 37% 38% 39% 36% 37% 29% 32% 43% 37% 45% 41% 33% 0% 44% 42% 17% 24% 3%
December 25 - December 27, 2009 35% 32% 37% 35% 34% 40% 31% 37% 31% 30% 35% 30% 30% 40% 33% 48% 32% 0% 55% 61% 24% 19% 6%
CONFIDENTIAL
History Report
December 28, 2009 09:20:01 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 64
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
FIRST CHOICE - ALL
November 20 - November 22, 2009 5% 6% 4% 5% 5% 6% 3% 4% 6% 7% 4% 12% 2% 2% 6% 0% 4% 5% 32% 42% 16% 10% 0%
November 27 - November 29, 2009 6% 7% 6% 7% 6% 3% 10% 6% 5% 9% 4% 4% 14% 4% 7% 2% 6% 4% 26% 13% 13% 9% 0%
December 4 - December 6, 2009 8% 7% 9% 8% 8% 8% 8% 11% 4% 6% 8% 8% 4% 10% 7% 8% 12% 3% 42% 23% 16% 12% 3%
December 11 - December 13, 2009 10% 11% 9% 11% 9% 11% 11% 6% 11% 12% 10% 14% 10% 10% 7% 8% 12% 0% 49% 36% 33% 11% 5%
December 18 - December 20, 2009 14% 14% 14% 13% 16% 12% 13% 18% 14% 15% 13% 16% 14% 10% 19% 8% 12% 7% 35% 44% 30% 9% 2%
December 25 - December 27, 2009 19% 21% 18% 21% 18% 18% 23% 22% 14% 22% 19% 16% 28% 19% 17% 20% 18% 12% 46% 61% 28% 8% 9%
Film:
Release Date:
Field Dates:
SHERLOCK HOLMES / WB
December 25, 2009
December 25 - December 27, 2009
CONFIDENTIAL
History Report
December 28, 2009 09:20:01 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 65
Film:
Release Date:
Field Dates:
SOUL KITCHEN / BIM
January 8, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 4 - December 6, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 11 - December 13, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 18 - December 20, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 25 - December 27, 2009 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 4 - December 6, 2009 5% 5% 5% 6% 3% 4% 8% 3% 3% 6% 3% 6% 6% 6% 3% 2% 10% 11% 11% 44% 11% 56% 8%
December 11 - December 13, 2009 5% 4% 7% 5% 5% 7% 3% 4% 6% 3% 4% 4% 2% 7% 6% 10% 4% 15% 20% 25% 20% 45% 0%
December 18 - December 20, 2009 6% 6% 6% 6% 6% 5% 6% 7% 5% 6% 6% 6% 6% 5% 6% 4% 6% 17% 13% 35% 26% 39% 4%
December 25 - December 27, 2009 6% 4% 7% 6% 6% 2% 9% 5% 6% 4% 4% 4% 4% 7% 7% 0% 14% 18% 23% 18% 5% 27% 6%
DEFINITE INTEREST - AWARE
December 4 - December 6, 2009 8% 13% 0% 0% 17% 0% 0% 33% 0% 0% 33% 0% 0% 0% 0% 0% 0% 0% 100% 100% 0% 0% 0%
December 11 - December 13, 2009 12% 14% 8% 10% 10% 14% 0% 0% 17% 33% 0% 50% 0% 0% 17% 0% 0% 0% 50% 0% 50% 0% 0%
December 18 - December 20, 2009 18% 17% 18% 18% 17% 40% 0% 29% 0% 0% 33% 0% 0% 40% 0% 100% 0% 0% 0% 25% 25% 50% 0%
December 25 - December 27, 2009 23% 25% 21% 18% 27% 0% 22% 20% 33% 0% 50% 0% 0% 29% 14% N/A 29% 0% 0% 0% 20% 40% 0%
FIRST CHOICE - ALL
December 4 - December 6, 2009 1% 2% 1% 2% 0% 2% 2% 0% 0% 3% 0% 2% 4% 1% 0% 2% 0% 0% 0% 25% 0% 13% 0%
December 11 - December 13, 2009 1% 3% 0% 1% 2% 1% 0% 3% 1% 1% 4% 2% 0% 0% 0% 0% 0% 20% 0% 20% 0% 0% 0%
December 18 - December 20, 2009 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 2% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 13% 0%
December 25 - December 27, 2009 1% 1% 1% 1% 1% 0% 1% 1% 1% 0% 1% 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 13% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:20:01 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 66
Film:
Release Date:
Field Dates:
TENDERNESS / SPRI
January 29, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 25 - December 27, 2009 4% 3% 6% 5% 4% 5% 5% 3% 4% 3% 3% 4% 2% 7% 4% 6% 8% 6% 18% 18% 12% 24% 0%
DEFINITE INTEREST - AWARE
December 25 - December 27, 2009 25% 17% 36% 40% 14% 20% 60% 0% 25% 33% 0% 0% 100% 43% 25% 33% 50% 0% 40% 20% 20% 20% 0%
FIRST CHOICE - ALL
December 25 - December 27, 2009 1% 2% 0% 1% 1% 1% 0% 1% 1% 1% 2% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:20:01 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 67
Film:
Release Date:
Field Dates:
TRA LE NUVOLE (UP IN THE AIR) / UIP
January 22, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 18 - December 20, 2009 1% 1% 0% 0% 1% 0% 0% 1% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 50% 0% 50% 0%
December 25 - December 27, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 18 - December 20, 2009 15% 11% 19% 12% 18% 12% 12% 16% 19% 9% 13% 8% 10% 15% 22% 16% 14% 12% 20% 37% 10% 32% 6%
December 25 - December 27, 2009 17% 13% 21% 18% 16% 20% 15% 13% 19% 11% 14% 14% 8% 24% 18% 26% 22% 13% 30% 43% 19% 16% 5%
DEFINITE INTEREST - AWARE
December 18 - December 20, 2009 16% 23% 8% 21% 9% 17% 25% 13% 5% 22% 23% 50% 0% 20% 0% 0% 43% 0% 25% 38% 0% 38% 0%
December 25 - December 27, 2009 10% 4% 17% 11% 13% 15% 7% 15% 11% 0% 7% 0% 0% 17% 17% 23% 9% 0% 38% 50% 13% 13% 0%
FIRST CHOICE - ALL
December 18 - December 20, 2009 2% 3% 2% 2% 3% 1% 2% 3% 3% 2% 4% 2% 2% 1% 2% 0% 2% 11% 14% 14% 0% 5% 0%
December 25 - December 27, 2009 1% 1% 1% 1% 1% 1% 1% 2% 0% 1% 1% 0% 2% 1% 1% 2% 0% 25% 0% 25% 25% 9% 0%
CONFIDENTIAL
History Report
December 28, 2009 09:20:02 AMU.S. Central Time (GMT/UTC -6) Film Tracking Study Italy - Page 68
Film:
Release Date:
Field Dates:
[REC] 2 / SPRI
January 5, 2010
December 25 - December 27, 2009
TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS
Weighted Male Female 25
Under
Plus
25
13-17 18-24 25-34 35-49 25
Under
Plus
25
13-17 18-24 25
Under
Plus
25
13-17 18-24 Film
Seen
Have
Preview Commercial
TV
Poster
Movie
Internet Radio
UNAIDED AWARE
December 18 - December 20, 2009 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
December 25 - December 27, 2009 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0%
TOTAL AWARE
December 18 - December 20, 2009 10% 10% 11% 14% 7% 18% 10% 7% 6% 15% 5% 20% 10% 13% 8% 16% 10% 2% 10% 27% 5% 49% 2%
December 25 - December 27, 2009 10% 11% 10% 11% 10% 7% 14% 12% 8% 12% 10% 12% 12% 9% 10% 2% 16% 2% 22% 12% 12% 32% 5%
DEFINITE INTEREST - AWARE
December 18 - December 20, 2009 27% 30% 19% 21% 31% 22% 20% 43% 17% 27% 40% 30% 20% 15% 25% 13% 20% 0% 0% 20% 10% 50% 10%
December 25 - December 27, 2009 10% 9% 11% 19% 0% 14% 21% 0% 0% 17% 0% 17% 17% 22% 0% 0% 25% 0% 50% 0% 50% 0% 25%
FIRST CHOICE - ALL
December 18 - December 20, 2009 2% 2% 1% 2% 2% 2% 1% 3% 0% 2% 2% 2% 2% 1% 1% 2% 0% 17% 0% 0% 0% 13% 0%
December 25 - December 27, 2009 1% 1% 2% 2% 1% 1% 2% 1% 1% 0% 2% 0% 0% 3% 0% 2% 4% 0% 20% 0% 0% 0% 0%
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