Summary of activitiesin 2014

Promotional Activity

2014 was a year of extraordinary activity as Unique Venues of London celebrated its

21st Anniversary and launched its new look brand mark

21st Birthday and Relaunch PartyRoyal Academy of Art

8 July 2014

E-Newsletter:Despatched twice a month to 5500 industry professionals.

This summer it was redesigned according to the new brand guidelines.

420 articles uploaded to website73 supplier articles uploaded to website 184 special offers featuredAverage opens variance 9 - 32% depending on recipient listClick throughs are up to 18.6% depending on subject and recipient list 

Pocket Sized Venue Directory

2500 printed Also can be downloaded from the website

PR

June to Oct

Advertising equivalent value (AVE): £253,296

Compared to total of £63,000 for the whole of 2013.

New Website

Continued Growth in Social Media

2000 UVL Followers on Twitter

176 Face Book likes

Each post on average is seen by a further 25 people per day

Lead Generation

3855 in 2014

8% increase on last year

Lead Generation895 enquiries via the General Manager (14% increase on last year)

2295 enquiries generated directly from the website (21% increase on last year)

Attendance at UK and European Exhibitions: like for like results are staticThe BNC Global Event Show – 105 enquiriesConfex – 273 enquiriesMeetings Show UK – 227 EIBTM – 60 vs 52 (Dec 2013)

Note – no Expo this year and no IMEX

An amazing year of PR and marketing activity, delivering more sales leads than ever before.

In Summary…