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Sudbury & District Health Unit’s Viral Video
ImagineNationPublic Health Social Media Challenge!
Rachel QuesnelExecutive Assistant / Secretary to the Board
February 6, 2015
WHERE DID WE START
www.sdhu.com
• SDHU Leads:• Manager of Clinical and Family Services • Manager of Communication
• What does viral mean?• What does it take?• How do we spread it?
SDHU VIDEO
www.sdhu.com
http://youtu.be/vc02mA3MZ4U
The Childhood Immunization campaign promoted awareness, exposure and education among parents with respect to childhood immunization.
GOING VIRAL
www.sdhu.com
Twitter• more than a half million reached / global quickly
Facebook• 60,000 plus audience / Engaging conversation
REACH, COSTS AND RETURN ON INVESTMENT
www.sdhu.com
On a budget of $465, this message was delivered to a measured audience of 645 026 viewers.
That equals .0007 dollars per audience member.
Earned media
Combined social and earned media
Equals 645 026
Increased awareness and discussion regarding the importance of childhood immunization
Title Here
www.sdhu.com
$70,000 in prizes
• 1st prize $30,000 (TPH)• 2nd prize $20,000 (SDHU)• Additional prizes for finalists and
innovation (SMDHU)
www.sdhu.com
Traditional media is on the decline.
New media is on the rise.
Audiences are not harder to reach – we just need to reach different places and spaces.
www.sdhu.com
Think DifferentlyThink InnovativelyBe creative!
THE EA/AA ROLE WITH SOCIAL MEDIA
This presentation was prepared by staff at the Sudbury & District Health Unit.
This resource may be reproduced, for educational purposes, on the condition that full credit is given to the Sudbury & District Health Unit.
This resource may not be reproduced or used for revenue generation purposes.
© Sudbury & District Health Unit, 2015
