SUCCESSFUL FRANCHISING REQUIRES A SCALABLE SYSTEM THAT PROVIDES LASTING VALUE ADDED FOR THE CUSTOMER.CLEVER FIT HAS BEEN MEETING BOTH OF THESE EX-PECTATIONS FOR YEARS AND IS ONE OF THE MOST SUCCESSFUL FRANCHISE SYSTEMS IN THE GERMAN-SPEAKING WORLD. ON TOP OF THAT, THE FORECAST FOR THE FUTURE OF THE FITNESS INDUSTRY IS EXTRAORDINARILY POSITIVE. FITNESS IS A WORLDWIDE MEGA-TREND THAT IS DEVE-LOPING AT A RAPID PACE.I THEREFORE SEE ENORMOUS GROWTH POTENTIAL FOR OUR STRONG ‘MADE IN GERMANY’ BRAND ON A GLOBAL SCALE.BECOME PART OF OUR COMMUNITY AND JOIN OUR SUCCESSFUL CLEVER FIT SYSTEM.

DIPL.-KFM., ALFRED ENZENSBERGER, CEO AND FOUNDER CLEVER FIT

In 2014 clever fi t won the Marketing Award of the German Franchise Association. Further awards followed.

CLEVER FIT – THE SUCCESS STORY OF A BRAND.

In 2004 the pilot fi tness club was established in Munich, laying the foundation for the convincing franchise concept. After successful-ly completing the pilot, managing director Dipl.-Kfm. Alfred Enzens-berger started to implement the concept and founded clever fi t GmbH in 2007.

The premium fi tness discounter, headquartered in Landsberg am Lech (near Munich), has become one of Europe’s leading fi tness chains.

The group currently operates almost 500 clubs throughout Europe. The number of members has risen steadily over the last few years and now totals around 1 million.

clever fi t therefore also boasts the highest number of clubs of any fi tness chain in Germany.

Start of the interna-tional expansion in the Netherlands.

Receives Growth Champion award from FOCUS magazine.

Quality is the highest priority for clever fi t. Sin-ce 2010, all fi tness clubs have been tested by an independent company to guarantee optimal service quality.

1 ST GYM

2004

Market entry in Austria.

Development of the in-house academy.

Market entry in Switzerland.

2007 2010 2011 20122014 2018

clever fi t received the DFV award “Franchise Systemof the Year”.

1 GYM1 GYM1 2015

2017Start of the international expansion in further count-ries including Italy, Czech Republic, Luxembourg.

We welcome further appli-cations from franchise part-ners, area developers or master franchisees (from outside Germany, Austria and Switzerland only).

2020

clever fi t is a state-of-the-art gym concept that is perfectly geared to the needs of the population as a whole.

In that sense, clever fi t has “mass appeal“ and does not exclude any target groups. Instead, the company cultivates an integrated approach suita-ble for all social classes and generations.

clever fi t prides itself on using state-of-the-art mo-dern training equipment. Thanks to its unique pro-duct combination as well as its simple and trans-parent framework, clever fi t enjoys high levels of popular.

The company has established systems for training support, service provision and digitisation of the concept.

WHAT IS CLEVER FIT?

CLEV

ERFRANCHISE

MADEINGERMANY

WHY BECOME A MEMBER OF THE CLEVER FIT” FAMILY?

• One of the fastest growing fi tness chains in Europe

• Nearly 500 clubs in just 12 years

• An established brand that generates trust in the market

• Strong franchising tools in marketing, education and software

• Continuous development of all success factors of a modern gym

• Manageable and clearly defi ned cost structures with interesting ROIs

• Scalable studio sizes for diff erent cities and regions

• Studio equipment with the strongest partners of the fi tness industry

Perfect conditions for sustainable success with clever fi t

Since the start of the franchise concept in 2007, clever fi t has become the champion of growth in the fi tness market. And the forecasts are promising.

INVESTING IN THE FUTURE WITH CLEVER FIT

THE FITNESS MARKET IS BOOMING IN EUROPE

BEST PROFIT FORECAST

A MARKET WITH GREAT POTENTIAL

FACTBright prospects for cle-ver fi t as it heads for its next milestone of 1,000 clubs. The group is gro-wing annually by around 60 studios in Germany, Austria and Switzerland.

FACTBy opening a clever fi t gym, a franchisee enters a market that promises sustainable profi ts. In addition, it provides security for the property owner.

1 2 3

More and more people in Europe are deciding to become a member of a gym: in 2019 this fi gure totalled some 62 million. This makes Europe the world’s lar-gest fi tness market with a total revenue of €27 billion (2019).

Operators and investors are interested in the fi t-ness industry: in 2017, 20 major transactions were concluded in Euro-pe – a fi ve-year record and a clear indication of stability.

In the second largest fi tness market (USA), 17.5% of the population is already a member of a gym. In Europe this share is 8%. A strong in-crease in the number of members can therefore be expected.

FACTThis clearly demonstra-tes that an increasing budget share is being spent on fi tness, training and health. As a clever fi t franchisee, you are allying yourself with an established brand that stands for quality and training success.

62.2 MGYM MEMBERS

TOTAL CLUBS

61,984

GROSS MEMBERSHIP FEE PER MONTH

AVG. € 38.6

WORLDWIDE NET SALES OF LEADING FITNESS EQUIPMENT MANUFACTURERS

€ 2.8 BN

MEMBERS

15.4 M

PENETRATION RATE

7.8 % TOTAL REVENUE

€ 27.2 BN

MEMBER GROWTH

+3.5 %

MARKET INSIGHTSEUROPE2018

MARKET SHAKEOUT AFTER MEMBERSHIP

24.8 %

24 MERGERS AND ACQUISITIONS

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clever fi t off ers you comprehensive know-how and training – for the phases from the pre-sale and club set-up through to ongoing support of day-to-day work after the offi cial opening.

WHAT DOES CLEVER FIT OFFER?

OUR SERVICE INCLUDES THE FOLLOWING AREAS

1 Territorial and trademark protection

2 Project support for the development and set-up of your clever fi t club

3 Studio planning and composition of equipment

4 Marketing support

5 Training/instruction in the areas of sales, digital processes and operational manage-ment and organisation

6 Knowledge sharing with head offi ce and other franchisees at internal events

CLEVER FIT PROFILE OF REQUIREMENTS FOR LOCATIONS AND BUILDINGS

clever fi t looks for locations in towns with 10,000 or more inhabitants (30,000 inhabitants outside Germany).

We prefer urban residential areas with high footfall close to frequently visited shops such as supermarkets, spe-cialist retailers etc.

A further key factor is excellent accessibility in terms of the traffi c situation, road network and public transport links by bus, train etc.

Our gyms are designed for a maximum training experience.

The average studio is 13,000ft2 or 1,200m2, with a workout area that is 7,500 - 9,700ft2 or 700 - 900m2.

REQUIREMENTS 10,800 - 16,200ft2 or 1,000 - 1,500m2

Convenient parking

Minimum fl oor to ceiling height of 3.5m

Ground fl oor frontage (preferred)

Locations with high footfall

Good visibility

ANATOMY OF A CLEVER FIT GYM

1

4

68

910

7

3

2

5

ENTRANCE & LOUNGE1

2 LOCKER ROOMS

3 CARDIO AREA

4 STRENGTH AREA

5 FREE WEIGHT AREA

6 FUNCTIONAL ZONE

7 VIBRATION & GYMNASTICS

8 FITNESS CLASSES

9 WELLNESS AREA

10 DRINKS & SHAKES

OUR REQUIREMENTS OF YOU

AS FRANCHISE PARTNERDefi nition: To start with I am only interested in one club, but can imagine setting up further locations after successful implementation.

• Entrepreneurship

• Team player and manage-ment skills

• Interest in sports and fi tness

• Social competence

• Sales skills

• At least €100,000 as private equity

AS AREA DEVELOPERI am already an entrepreneur and would like to commit directly to a certain number of clever fi t clubs in a pre-defi ned area.

• Solid experience as entrepreneur

• A long term vision – developing an entire region requires many years of constant work

• Full time commitment to our brand

• Experience in hiring, mana-ging and motivating emp-loyees (especially in sales)

• Good market understanding of customers and their wis-hes/needs in the respective regions

• Access and network around real estate and buildings

• At least €500,000 as private equity

FRANCHISE PARTNER +

AS MASTER FRANCHISEE (OUTSIDE GERMANY, AUSTRIA AND SWITZER-LAND ONLY)Defi nition: In addition to my work as area developer, I am also willing to support other franchise partners as they integrate into the system.

• Interest in setting up your own franchise organisation in the respective country

AREA DEVELOPER +

WHAT YOU NEED

clever fi t GmbH

Augsburger Str. 52D-86899 Landsbergclever-fi t.com/franchise

Your contact person

Nadine VoegtT +49 8191 3052606vertrieb@clever-fi t.com