Successful Farming AAM Publisher's Statement 1412

7

TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION 425,050

AVERAGE QUALIFIED PAID CIRCULATIONPrint Only, See Par. 11(a). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82,257Digital Only, See Par. 11(b) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161Total Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82,418

Single Copy Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,729Total Average Qualified Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85,147

AVERAGE QUALIFIED NONPAID CIRCULATIONIndividual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 339,903

Total Average Qualified Nonpaid Circulation. . . . . . . . . . . . . . . . . . . . . . . . . . . 339,903

AVERAGE NONQUALIFIED CIRCULATIONAllocated For Shows & Conventions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 918Miscellaneous, Including Staff Copies, See Par. 11(c). . . . . . . . . . . . . . . . . . . . . . . . 1,290

Total Average Nonqualified Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,208

AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS

Edition &Number of issues

AverageQualified Paid

Circulation

AverageQualified Nonpaid

Circulation

TotalQualified Paidand NonpaidCirculation

Illinois 6 10,666 34,310 44,976Indiana 6 5,215 18,780 23,995Iowa 6 7,961 41,022 48,983Kansas 6 4,013 23,257 27,270Michigan 6 4,396 10,936 15,332Minnesota 6 6,894 30,150 37,044Missouri 6 4,130 20,739 24,869Nebraska 6 4,532 23,351 27,883Ohio 6 5,945 21,200 27,145Wisconsin 6 4,813 23,827 28,640Dakotas 6 5,197 28,706 33,903Eastern 6 4,808 7,582 12,390Western 6 5,111 12,089 17,200North Central 6 63,760 276,277 340,037Southern 6 8,578 43,954 52,532

QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES

2014Issue Total

PaidPrintOnly

PaidDigitalOnly

PaidPrint & Digital

(Undupli-cated)

TotalPaid

Qualified Nonpaid

PrintOnly

Qualified Nonpaid DigitalOnly

Qualified Nonpaid

Print& Digital(Undupli-

cated)

TotalQualifiedNonpaid

Aug. 426,095 86,806 2,860 89,666 336,429 336,429Sept. 425,819 84,576 2,926 87,502 338,317 338,317Oct. 426,018 82,586 2,853 85,439 340,579 340,579Nov. 425,739 82,748 2,876 85,624 340,115 340,115Mid-Nov. 421,088 78,128 2,917 81,045 340,043 340,043Dec. 425,545 78,701 2,911 81,612 343,933 343,933

FARM PUBLICATIONPublisher’s Statement6 months ended December 31, 2014Subject to Audit

Field Served: Serving the business, production and personal needs of America’s farm families.

1A

1B

1C

1D

2

05-0170-048 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com

3A1. DESCRIPTION OF DATA:

This paragraph is an analysis of the paid and qualified nonpaid circulation for the October 2014 issue.

1. NumberThe information is based on an analysis of the October 2014 issue subscriber list and on data obtained from subscriber records. It is not basedon a projection of a sample.

The total number of names reviewed in this paragraph represents 100.0% of the total paid and qualified nonpaid circulation of the October2014 issue. Eliminated from the analysis are school subscriptions and international subscriptions.

2. Source of DataData on degree of farm interest are based on information supplied by the subscriber with the subscription order or through recognized direc-tory sources.

Data on crops and livestock demographics are based on information supplied by the subscriber with the subscription order, on subscriberquestionnaires, on subscriber confirmation cards and information received from recognized directory sources.

3. TimingSUCCESSFUL FARMING started requesting of subscribers and recording their degree of farm interest in 1965; for their crops and livestockdemographics starting in 1967. Recognized directory sources were used to update degree of farm interest for a portion of the subscriber filein 1986 through 2012.

DEMOGRAPHICS

3A2. TOTAL NUMBER OF SUBSCRIBER RECORDS REVIEWED AND IDENTIFIED:

Paid and QualifiedNonpaid Circulation

Total Subscriptions as of October 2014 issue 426,018

Total number reviewed 426,018 100.0

Total number identified as to:Degree of Farm Interest 400,948 94.1

Demographic Data 400,948 94.1

3A3. ANALYSIS OF SUBSCRIBER RECORDS IDENTIFYING DEGREE OF FARM INTEREST:

Paid QualifiedNonpaid Total

% ofIdentified

Own or operate a Farm or Ranch ................................................ 71,753 318,106 389,859 97.2Employed on a Farm or Ranch .................................................... 2,432 5,174 7,606 1.9In an Occupation Directly Related to Farming or Ranching ......... 2,562 921 3,483 0.9

TOTAL IDENTIFIED .......................................................... 76,747 324,201 400,948 100.0

AGE OF DEGREE OF FARM INTEREST DATAOwn or Operatea Farm or Ranch

Employed ona Farm or Ranch

Age(Months) Paid

Qualified Nonpaid Total % Paid

Qualified Nonpaid Total %

37 or more 14,528 14,528 3.7 760 760 10.025-36 2,429 17,023 19,452 5.0 758 1,525 2,283 30.013-24 6,270 23,475 29,745 7.6 366 662 1,028 13.51-12 48,526 277,608 326,134 83.7 548 2,987 3,535 46.5TOTAL 71,753 318,106 389,859 100.0 2,432 5,174 7,606 100.0

AGE OF DEGREE OF FARM INTEREST DATAIn an OccupationDirectly Related

to Farming or Ranching TotalAge

(Months) PaidQualified Nonpaid Total % Paid

Qualified Nonpaid Total %

37 or more 1,618 1,618 46.4 16,906 16,906 4.225-36 387 215 602 17.3 3,574 18,763 22,337 5.613-24 353 105 458 13.2 6,989 24,242 31,231 7.81-12 204 601 805 23.1 49,278 281,196 330,474 82.4TOTAL 2,562 921 3,483 100.0 76,747 324,201 400,948 100.0

THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE OCTOBER 2014 ISSUE IN WHICH:

• QUALIFIED PAID CIRCULATION WAS 4.8% LESS THAN THE PERIOD AVERAGE

• QUALIFIED NONPAID CIRCULATION WAS 0.0% GREATER THAN THE PERIOD AVERAGE

3A

Page 2 of 9 • 05-0170-0Alliance for Audited Media

Number of readers per copy information was obtained from responses to a subscriber demographic qualification form (See Page 6) and is not pro-jected. Total respondents to the question, “# of people who read your copy” was 381,540 or 89.6% of total circulation.

3A4. READERS PER COPY:

# of Readers per copy

1 294,3482 72,8773 22,2664 10,5825 2,7586 1,5237+ 3,410Total Respondents 407,764Average Readersper copy 1.5

ANALYSIS OF SUBSCRIBER AGESubscriber Age Count %

Under 35 12,254 3.235-44 29,526 7.745-54 65,885 17.355-64 98,985 25.9Over 64 174,890 45.9Total 381,540 100.0


CORN DEMOGRAPHIC DATA

Acres PaidQualifiedNonpaid Total %

1-99 24,795 139,909 164,704 43.3100-249 17,110 64,457 81,567 21.5250+ 26,396 107,436 133,832 35.2Acre Size Undisclosed 5 5 0.0TOTAL 68,306 311,802 380,108 100.0

SOYBEANS DEMOGRAPHIC DATA



HAY DEMOGRAPHIC DATA



WHEAT DEMOGRAPHIC DATA


1-99 34,385 133,304 167,689 65.9100-249 8,261 28,799 37,060 14.5250+ 9,032 40,944 49,976 19.6Acre Size Undisclosed 2 1 3 0.0TOTAL 51,680 203,048 254,728 100.0

Summary on Crops PaidQualifiedNonpaid Total

Total Corn 68,306 311,802 380,108Total Soybeans 63,016 281,762 344,778Total Hay 62,910 246,569 309,479Total Wheat 51,680 203,048 254,728


BEEF COWS DEMOGRAPHIC DATA

Head PaidQualifiedNonpaid Total %

1-49 25,777 41,243 67,020 55.250-99 7,987 16,014 24,001 19.7100+ 8,001 22,563 30,564 25.1Herd Size Undisclosed 4 4 0.0TOTAL 41,769 79,820 121,589 100.0

FED CATTLE DEMOGRAPHIC DATA


1-49 16,864 25,785 42,649 54.450-199 7,857 13,767 21,624 27.6200+ 4,731 9,416 14,147 18.0Herd Size Undisclosed 2 2 0.0TOTAL 29,454 48,968 78,422 100.0

HOGS DEMOGRAPHIC DATA


1-499 12,570 19,593 32,163 65.5500+ 6,375 10,572 16,947 34.5Herd Size Undisclosed 4 4 0.0TOTAL 18,949 30,165 49,114 100.0

DAIRY DEMOGRAPHIC DATA


1-49 7,428 22,717 30,145 49.150+ 7,586 23,621 31,207 50.9Herd Size Undisclosed 2 2 0.0TOTAL 15,016 46,338 61,354 100.0

Summary on Livestock PaidQualifiedNonpaid Total

Total Beef 47,220 89,219 136,439Total Hogs 18,949 30,165 49,114Total Dairy 15,016 46,338 61,354



AGE OF SOURCE DATA ANALYSIS

Qualified WithinSource 1 Year 2 Years 3 Years Total %

Qualified Nonpaid Circulation:Total Direct request from recipient: 178,932 17,667 5,435 202,034 59.3

Written .................................................................... 50,361 2,946 3,030 56,337 16.5Telecommunication ................................................ 127,945 14,694 2,376 145,015 42.6Internet and E-mail ................................................. 626 27 29 682 0.2

Total Direct request from recipient’s company:Written ...................................................................Telecommunication ................................................Internet and E-mail .................................................

Total Communication other than request:Written ....................................................................Telecommunication ................................................Internet and E-mail .................................................

Association...................................................................Business Directories ....................................................Lists..............................................................................Acquired Circulation.....................................................Other Sources, See Par. 11(d)..................................... 116,274 12,255 10,016 138,545 40.7Total Qualified Nonpaid Circulation ........................ 295,206 29,922 15,451 340,579 100.0Percent........................................................................ 86.7 8.8 4.5 100.0Paid Subscription Circulation ....................................... 82,747Paid Acquired Circulation.............................................Single Copy Sales........................................................ 2,692Total Qualified Circulation ........................................ 426,018

3B


GEOGRAPHIC ANALYSIS

StatePaid

Print OnlyPaid

Digital Only

PaidPrint & Digital(Unduplicated)

Total Paid

Qualified NonpaidPrint Only

QualifiedNonpaid

Digital Only

QualifiedNonpaid

Print & Digital(Unduplicated)

TotalQualifiedNonpaid

TotalCirculation

Alabama 331 331 2,059 2,059 2,390Arizona 220 220 420 420 640Arkansas 350 350 2,151 2,151 2,501California 626 626 1,397 1,397 2,023Colorado 1,185 1,185 2,617 2,617 3,802Connecticut 127 127 123 123 250Delaware 141 141 253 253 394District of Columbia 8 8 8 8 16Florida 397 397 1,055 1,055 1,452Georgia 448 448 2,785 2,785 3,233Idaho 462 462 1,337 1,337 1,799Illinois 10,591 10,591 34,634 34,634 45,225Indiana 5,188 5,188 19,062 19,062 24,250Iowa 7,934 7,934 41,390 41,390 49,324Kansas 3,989 3,989 23,414 23,414 27,403Kentucky 989 989 6,235 6,235 7,224Louisiana 187 187 1,193 1,193 1,380Maine 98 98 178 178 276Maryland 429 429 965 965 1,394Massachusetts 148 148 147 147 295Michigan 4,359 4,359 11,068 11,068 15,427Minnesota 6,843 6,843 30,459 30,459 37,302Mississippi 240 240 1,869 1,869 2,109Missouri 4,129 4,129 20,952 20,952 25,081Montana 700 700 2,272 2,272 2,972Nebraska 4,505 4,505 23,518 23,518 28,023Nevada 91 91 134 134 225New Hampshire 44 44 94 94 138New Jersey 230 230 282 282 512New Mexico 149 149 339 339 488New York 1,599 1,599 2,798 2,798 4,397North Carolina 938 938 5,649 5,649 6,587North Dakota 2,252 2,252 13,538 13,538 15,790Ohio 5,923 5,923 21,450 21,450 27,373Oklahoma 839 839 3,348 3,348 4,187Oregon 509 509 821 821 1,330Pennsylvania 2,588 2,588 3,491 3,491 6,079Rhode Island 9 9 17 17 26South Carolina 332 332 1,761 1,761 2,093South Dakota 2,879 2,879 15,458 15,458 18,337Tennessee 792 792 3,986 3,986 4,778Texas 1,631 1,631 6,458 6,458 8,089Utah 218 218 468 468 686Vermont 77 77 351 351 428Virginia 729 729 2,261 2,261 2,990Washington 665 665 1,161 1,161 1,826West Virginia 231 231 406 406 637Wisconsin 4,860 4,860 24,193 24,193 29,053Wyoming 282 282 508 508 790TOTAL 48 CONTERMINOUS

STATES 82,491 82,491 340,533 340,533 423,024Alaska 40 40 37 37 77Hawaii 13 13 7 7 20TOTAL ALASKA & HAWAII 53 53 44 44 97Single Copy SalesU.S. Unclassified

TOTAL UNITED STATES 82,544 82,544 340,577 340,577 423,121Poss. & Other Areas

U.S. & POSS., etc. 82,544 82,544 340,577 340,577 423,121Canada 25 25 1 1 26International 15 15 15Military or Civilian Personnel

Overseas 2 2 1 1 3Other International

TOTAL INTERNATIONAL 42 42 2 2 44E-Mail Address OnlyOther Unclassified 2,853 2,853 2,853GRAND TOTAL 82,586 2,853 85,439 340,579 340,579 426,018

4


Audit Cycle: June Ending.

(a) Print Only Individual subscriptions, averaging 82,257 copies per issue, represent copies served to individuals receiving the print version only of SUCCESSFULFARMING.

(b) Digital Only Individual subscriptions, averaging 161 copies per issue, represent copies served to individuals receiving the digital version only. The digital versionof SUCCESSFUL FARMING is made available to subscribers through a password protected website wherein an e-mail notice is sent to recipients notifying them ofthe availability of each issue.

(c) Miscellaneous includes checking and promotion copies, averaging 890 copies per issue, served to advertisers and agencies.

(d) Other Sources represent copies served to large acreage producers identified from recognized directories and databases.

PRICE DATA, See Par. 11(e)

Basic Prices: Subscriptions: U.S., 1 yr. $26.00; 2 yrs. $44.00; 3 yrs. $58.00Single Copy: $2.95Sales include Premium ValuesBasic & higher than basic: . . . . . . . . . . . . . . . . . . . . . 8,37075% - 99% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . 5,33850% - 74% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . 3,83025% - 49% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . 37Less than 25% of basic: . . . . . . . . . . . . . . . . . . . . . . NoneTotal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,575

TERM DATAThree years or more . . . . . . . . . . . . . . . . . . . . . . . . . 5Two years or more but less than three . . . . . . . . . . . 57One year or more but less than two . . . . . . . . . . . . . 6,683Less than one year . . . . . . . . . . . . . . . . . . . . . . . . . . 10,830Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,575

EXPLANATORY

(e) Authorized prices with 5% or more of total subscription sales:1 yr. $7.98 1 yr. $15.95 2 yrs. $15.95 2 yrs. $25.95

5

6

11

ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONSSold During 6 Month Period Ended December 31, 2014

POST EXPIRATION COPIES INCLUDED IN PAID CIRCULATION

Percentage of paid subscriptions serviced, from1 issue to 3 months beyond expiration, on theOctober 2014 issue ..................................................... 0.6%Average percentage of paid subscriptions serviced,from 1 issue to 3 months beyond expiration, for the pe-riod covered by this statement ..................................... 0.7%

9 RENEWAL ANALYSIS OFPAID CIRCULATIONReporting not required

10

SALES CHANNELSOrdered by mail and/or directly requested by

subscriber . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,825Ordered through salespeople:Catalog agencies and individual agents . . . . . . . . . . 749Publisher’s own and other publishers’ salespeople . . NoneIndependent agencies’ salespeople. . . . . . . . . . . . . . 1Association memberships . . . . . . . . . . . . . . . . . . . . . NoneAll other channels . . . . . . . . . . . . . . . . . . . . . . . . . . . NoneTotal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,575

PREMIUM USAGEOrdered without premium . . . . . . . . . . . . . . . . . . . . . 12,468Ordered with reprinted material

from this publication . . . . . . . . . . . . . . . . . . . . . . . . 5,061Ordered with other premiums . . . . . . . . . . . . . . . . . . 46Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,575

7

8

ADDITIONAL CIRCULATION INFORMATION

We certify that to the best of our knowledge all data set forth in this Publisher’s Statement are true and report circulation in accordancewith Alliance for Audited Media’s Bylaws and Rules.

Parent Company: Meredith Corporation

JANET DONNELLY SCOTT MORTIMER

VP, Consumer Marketing VP and Group Publisher

Signed: January 28, 2015

Frequency: 13 times/year

Established: 1902AAM Member Since: 1914Member No. 05-0170-0

Published by:Meredith Corporation1716 Locust StreetDes Moines, IA 50309-3023T: (515) 284-2636 • F: (515) 284-2502www.agriculture.com

VP and Group Publisher: Scott MortimerEditorial Content Dir.: Dave Kurns

ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONSSold During 6 Month Period Ended December 31, 2014

ADDITIONAL CIRCULATION INFORMATION


Copyright © 2015 All rights reserved.

Analyzed Issue Date 11/01/1405-0170-0 Analyzed Issue Text (for double month issue date)

Single Copy Price 2.95Association Subscription PriceU.S. Subscription Price 15.95Canadian Subscription PriceInternational Subscription Price 27.95

Documents

Successful Farming AAM Publisher's Statement 1412