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SUCCESSFUL DIGITAL FUNDRAISING The basics on a budget
ABOUT ME
Former lecturer at Hypermedia Research Centre
Ran Rechord, a web agency working with nonprofits, for 13 years, now consulting
Like LOLcats rather too much
What is your biggest asset when it
comes to digital fundraising?
ONCE YOU’VE EXHAUSTED YOUR NETWORK, THEN:
WHERE TO PUT EVERYBODY?
SALIENCE
Simple
Unexpected
Concrete
Credible
Emotional
Stories
= Success
TAKING DONATIONS ONLINE
BUILDING A WEBSITE
BUT WHAT ABOUT SOCIAL MEDIA?
= Major Donors?
